苏州快餐200半夜500

From 1983 to 1990

　　In fact, as early as 1983, when the Series III had not been discontinued, its replacement model, the Land Rover 110, was introduced. The 110 figure represented 110 inches (2790mm). By 1984, a Land Rover 90 was added, with a wheelbase of 93.9 inches (2385mm).

　　Then in 1985, Land Rover launched the Land Rover 127 with a 127-inch (3226mm) wheelbase, and the awkward situation came.

　　In 1989, Land Rover sold models such as Range Rover, Discovery, and Land Rover 90/110/127, which puzzled many people because the 90/110/127 series had the same brand name.

　　In light of this, Land Rover has decided to rename the Land Rover 90/110/127 models to further standardize the division of its models.

● 1990-pr

　　In 1990, the name Defender () was officially established as an alternative name for the Land Rover 90/110/127 model, corresponding to the Defender 90/110/130. The meaning of Defender has two aspects, one is because the Land Rover off-road vehicle was widely popular with the military of various countries at that time, and the other is the hope that the Defender car series will continue to defend Land Rover’s important position in the global market.

　　Despite the name change, the Defender still maintains the Founder design of Land Rover 90/110/127. In fact, fundamentally speaking, it still retains many classic design elements of the ancestral Series I. In fact, since 1990, the Defender has basically not undergone major changes in appearance.

　　At the outset of the Defender’s launch, the car was powered by a 2.5-liter in-line four-cylinder diesel, earlier known as the 200TDi, which reached 80kW (108PS) and was 264N · m.

　　In 1998, in response to increasingly stringent emissions standards around the world, Defender replaced the previous diesel engine with a 2.5-liter in-line five-cylinder turbocharged diesel engine called the Td5. It is worth noting that on the occasion of the 50th anniversary of Land Rover in 1998, Defender also launched a special edition model equipped with the 4.0-liter V8 gasoline engine of the then Range Rover.

　　In the period 1997-2000, due to the acquisition of Land Rover, Defender also used a 22.8-liter inline-six gasoline engine with a maximum of 142 kW (193 PS) and a maximum of 280 N · m.

　　Then in 2007, due to the acquisition of the ill-fated Land Rover as early as 2000, Defender replaced the Td5 diesel engine with a 2.4-liter inline-four diesel engine from Ford in order to keep pace with emissions regulations.

　　In addition to the improvement in power, the guard has made few obvious adjustments to other aspects. The appearance is still square, and the details of the engine cover have a more obvious raised design, which makes its hard-line atmosphere even stronger.

　　In terms of interior design, despite the development of the times, the interior of the guard has also added comfort features such as air conditioning, but overall it is still mainly practical.

　　In terms of off-road performance, the guard still continues the tradition of hard-line off-road. The front and rear suspension structure and the unstoppable mechanical style are all classic elements of the guard in people’s hearts.

　　It is worth mentioning that, in fact, in 2004, the Guard was introduced to China, but the high domestic price has deterred many enthusiasts. You know, the Guard has always been positioned as a tool vehicle for rough work.

　　In 2011, Land Rover again revamped the Defender, but the focus of the improvement was still on power. The previous 2.4-liter inline-four-cylinder diesel engine was replaced by the 2.2-liter four-cylinder turbo diesel engine from Ford, with a maximum power of 90kW (122PS) and a maximum torque of 360N · m.

　　But the news of the Defender model change was not the most significant this year. The more significant news was that in the same year, Land Rover publicly admitted that as the Defender was gradually unable to keep up with the development of emissions and safety regulations, the company was working on a new car research and development project aimed at replacing the Defender. Based on this, Land Rover released a concept car called the DC100 in September of that year. However, the DC100 concept car was not recognized by fans, because there was hardly any trace of the Defender on it.

When the car is constantly pursuing more seats, it shows a different side in the market segment. In the same spacious carriage, the less, the more advanced the product positioning. Therefore, in some mid-to-high-end products that have been or will be listed in the near future, many products are not limited to launching regular 7-seat models, and fewer 6-seat or even 4-seat models have begun to be welcomed by consumers.

In the new generation of product planning, there are three versions of 7 seats, 6 seats and 4 seats. At present, the main models on the market are 7-seat models, even the GL8 Avenir Avia models with high-end positioning are 7-seat models. However, recently, the official map of a new generation of GL8 Avenir Avia six-seat version has been officially released, which also indicates that it is a step closer to the launch of this new car.

Configuration is more luxurious than the current Avenir.

It is worth mentioning that the new generation GL8 Avenir Avia six-seat version is not just as simple as replacing the current model with two independent seats. From the seven-seat version to the six-seat version, it is obviously upgraded from the perspective of product positioning, so we see that the configuration of the new car has also been greatly upgraded from the inside out, showing the style of luxury.

The new generation GL8 six-seat model is classified as Avenir Avia series, so all the unique designs of the current Avenir Avia series have been preserved in new cars, such as chain mail-style China Net and exclusive Merlot wine red. At the same time, the new car has also been upgraded. At first glance, the new car is equipped with a brand-new Matrix all-crystal diamond headlight composed of eight "diamond crystals". This upgrade not only improves the visual effect, but also realizes eight intelligent lighting modes in actual lighting function. In addition, ADB’s anti-glare high beam function has 18 high beam lighting zones, which cooperate with high-definition wide-view forward camera to help improve driving safety at night. As an echo, the taillight style of the new car has also become a suspended arrangement style of 11 spar, which is like a stretched wing after lighting.

In order to show luxury, the new generation GL8 Avenir Avia six-seat model also provides exclusive dynamic concierge lights with rich styles. At the moment when the electric door is opened, Avenir Avia’s exclusive welcome blanket shines out, and with Avenir Avia’s exclusive lighting welcome pedal, every boarding is honored.

Inside the car, the second row of seats is consistent with the current model with high standards. Different from the 7-seat model, the 6-seat model also provides independent seats with high comfort for the third row passengers. The seat can adjust the front and rear distance by 160mm, and is equipped with 6-speed adjustable independent handrails, 146-degree super-large chair back inclination angle, heating/ventilation function and dual USB charging interfaces.

The six-seat version is a more practical choice.

From the perspective of improving the sense of luxury, the new generation GL8 Avenir Avia six-seat model with higher positioning will obviously be better than the seven-seat model. But this is not just the only purpose of the six-seat model.

In the real use scenario, the current GL8 Avenir Avia seven-seat version can only provide the most distinguished ride experience in the second row. Although it’s okay to ride, you will never let your guests sit in the third row during business reception. However, the six-seat model is different. Although it is still slightly different from the second row, it is still equipped with many comfortable and practical configurations, which can at least realize the reception of some VIPs. In other words, the seven-seat model can only receive two VIPs, while the six-seat model can receive four VIPs, which is the practicality of the six-seat model.

If you consider more, the six-seat model can also be exempted from the annual inspection, which also makes the car more simple and worry-free.

Write it at the end

From the perspective of the new generation GL8 Avenir Avia, the author thinks that the upcoming six-seat model will be more practical than the current seven-seat model. At the same time, for the mid-to-high-end market, the launch of the new generation GL8 Avenir Avia six-seat edition will re-establish a new standard for large luxury. (Text/Zhong Yi)

On November 12, Trumpchi new energy E9 super fast charging version officially launched, the new car launched a total of three models, of which the official guide price of super fast charging exclusive version is 322,800 yuan, super fast charging champion version 352,800 yuan, super fast charging master version 392,800 yuan.

在外观设计上，的醒狮前脸设计吸引了很多人的眼球，车身尺寸5212/1893/1823mm，轴距为3070mm，定位为一款中大型MPV。

在内饰方面，前排坐垫可伸缩，坐垫长度达560mm；二排升级半苯胺零重力座椅，增强肩部和腰部支撑，减少疲劳。配备双色方向盘和大面积棕色内饰，营造高级感。此外，搭载无风感健康空调，优化制冷制热效果，降低风速，贴心照顾到老人、小孩等敏感人群。

在舒适出行方面，E9超级快充版行李箱的Y向尺寸增加了137mm，同时支持一键调节二排座椅，在放置大型行李时，只需轻轻一按，二排座椅即可前移，配合三排座椅中独有的220mm滑轨设计，收纳超大行李变得异常便捷。该车型还配备了20扬双调音原景声天空音响系统，打造7.1.4音响布局，配合全车150处声学包的隔音表现，进一步提升了车辆的隔音性能。车内配备了12.3英寸高清液晶仪表盘、14.6英寸悬浮式中控屏以及12.3英寸的副驾驶娱乐屏，后排更设有15.6英寸电动智慧吸顶屏，七屏联动，无论是出行、休息还是娱乐，都能满足每位乘客的个性化需求。

动力方面，E9超级快充版搭载2.0T智电插混+2挡DHT，系统综合最大功率为274千瓦，峰值扭矩为630牛·米；全系标配25.5kWh的“弹匣电池”，采用4C快速充电技术，30%-80%的快充仅需8分钟，慢充则需要3.5小时；WLTC工况下纯电续航里程为106公里，综合续航里程可达983公里。同时，E9超级快充技术还做到了“不挑桩”，兼容超级快充桩和普通快充桩。

（E9超级快充版从SOC30%充至SOC80%官方测试7分22秒）

安全上，E9全系标配360°环抱式安全气囊矩阵（后风窗安全气囊+3.2m单边一体式侧气帘），配合AEB主动安全性能，全方位守护全家人的出行安全。

In terms of intelligence, the E9 has been upgraded in many ways, and the intelligent power-on and power-off system realizes the direct start of stepping on the brakes and shifting gears on the car; the internal and external discharge functions are powerful, including 6kW super-power external discharge and 2.2kW high-power internal discharge, as well as 6kW vehicle-to-vehicle discharge function, which is equivalent to carrying a "super-large power bank" with the car; the L2-level auxiliary driving function is equipped with 710 maps to provide all-round safety reminders; the top-equipped grandmaster version adds high-level parking functions, including 1000m memory parking, 50m reverse tracking, remote control parking, etc., which effectively solves the problem of difficult parking of MPV large bodies.

Since the birth of new energy vehicles, "slow charging, difficult to find piles" and "taking into account replenishment and comfort" have been a long-standing problem for new energy owners, and charging can return to 80% in 8 minutes. This breakthrough charging speed will undoubtedly greatly relieve users’ mileage anxiety and make long-distance travel easier and more convenient. This innovative technology makes the E9 super fast charging version stand out in the new energy vehicle market and brings users a new driving experience.

[Rider Toutiao – Rider Number – Smart Electric Car]　　

Wen Qin Shubao

Now the new models are more and more, Toyota RAV4 Rongfang 2022 models out of 10 configuration models, dazzling people, the 10 configuration models price range of 175,800 – 260,800 yuan, each product power again advanced. Let’s take a look at the new models What changes, how should we choose?

The 10 configuration models can be divided into three factions according to the power division: the 2.0L two-wheel drive gasoline version has the urban version, the fashion version, the fashion Plus version, and the distinguished version; the 2.0L four-wheel drive gasoline version has the fashion four-wheel drive version, the fashion Plus four-wheel drive version, and the distinguished four-wheel drive version; the 2.5L dual-engine version has the elite version, the elite Plus four-wheel drive version, and the flagship four-wheel drive version.

The power performance of the three camps is also different. Among them, the 2.0L fuel version engine has a maximum power of 171 horsepower and a peak torque of 209 Nm. The transmission system is matched with a CVT gearbox that can simulate a 10-speed shift. The official NEDC comprehensive fuel consumption is 5.8 liters/100 kilometers (the four-wheel drive version is 6.4 liters/100 kilometers).

The 2.5L dual-engine version is equipped with Toyota’s second-generation dual-engine hybrid system (THS II), the two-wheel drive version adopts a rear single-motor layout, the NEDC comprehensive fuel consumption is 4.7 liters/100 kilometers, and the four-wheel drive version is equipped with a motor in the front and rear axles. The NEDC comprehensive fuel consumption is 5.0 liters/100 kilometers, and the transmission system is matched with an E-CVT transmission.

After reading the difference between power and then look at the configuration. The entry-level model of 2022 RAV4 Rongfang is the urban version, and the guide price is 175,800 yuan. The vehicle is not only equipped with full LED headlights, fixed speed cruise, adaptive cruise, L2-level auxiliary driving, automatic parking, uphill assistance, three driving modes, but also has no shrinkage in safety configuration, which is fully sufficient for daily use.

The second low version is the fashion version, and the guide price is 195,800 yuan. In addition to the full set of Toyota Zhixing safety system, this model also has practical functions such as 360 ° panoramic image, electric sunroof, keyless entry, etc. In addition, the size of the central control screen is also upgraded from 8 inches to 10.1 inches, which is quite cost-effective. Compared with the higher-level fashion PLUS version (priced at 200,800 yuan), the fashion version only lacks comfort functions such as front/rear parking radar, leather steering wheel, leather seats and seat heating.

The three models under the 2.0L four-wheel drive gasoline version are relatively mediocre, without the cost performance of the 2.0L two-wheel drive gasoline version, and without the strong power of the 2.5L dual-engine version. The fashion four-wheel drive version is the entry version, priced at 206,800 yuan. Compared with the fashion Plus four-wheel drive version, it lacks front and rear parking radars. The steering wheel is made of plastic, the seats are made of fabric, and the front seats lack heating function. The price difference is only 5,000 yuan. The top version is the noble four-wheel drive version, priced at 228,800 yuan. Compared with the fashion Plus four-wheel drive version, it adds a steep slope and a slow descent, a segmented panoramic sunroof that can be opened, and a roof luggage rack. The price difference is 17,000 yuan. Overall, the fashion Plus four-wheel drive version is recommended.

In the hybrid model, the elite four-wheel drive PLUS version is the most recommended model. Specifically, the price of the elite four-wheel drive PLUS version is 18,000 yuan more expensive than the elite version. The main difference between the two is that the elite four-wheel drive PLUS version is equipped with a dual-motor four-wheel drive system, while the elite version is a single-motor front drive, which is stronger and weaker. Compared with the flagship four-wheel drive version with the top, the elite four-wheel drive PLUS version only lacks the streaming rearview mirror, electric rear tailgate and the configuration of the panoramic sunroof and roof rack, but there is a price difference of 17,000 yuan between the two.

Overall, the 2.0L two-wheel drive fashion version is the most cost-effective, and the configuration fully meets the daily commute. When purchasing a car, it can be given priority. If the owner has a sufficient budget and pursues lower fuel consumption, then spending 48,000 yuan to choose the 2.5L dual-engine four-wheel drive elite PLUS version is also a very worthwhile choice. (Text/rider number, smart electric car)

[After having a car, the new car market] In October 2023, SAIC Motor’s own brand (IM motors) launched a medium and large-scale -, the new car focuses on smart driving, smart cabin, quasi-900V dual silicon carbide high-performance platform and other highlights, and it has reached more than 22,000 sales in three months. How is its current market and whether it is suitable to start, let’s investigate.

01

Coordinates: Guangzhou, a first-tier city in South China

Interviewee: He Manager, Sales of a Zhiji Experience Store

Q1: Among the customers received every day recently, what is the proportion of Zhiji LS6, and which groups are the most?

Sales Manager He:6-7% is already the backbone of the Zhiji store, known as Aston Martin Pingtai, and nearly 5,000 units were delivered nationwide in January. Many of them are white-collar young people who have just come out to work for a few years and want to buy a car for transportation.

Q2: What discounts are currently available?

Sales Manager He:The official rights in February have a car purchase gift of 45,000This includes 10,000 yuan cash discount, 25,600 yuan optional parts upgrade, more than 1000 on-board gift package, IM AD smart driving bag one year free use right, in addition to the old customers of Zhiji brand purchase, there can be more 10,000 cash discount.

Q3: What do customers like most about Zhiji LS6?

Sales Manager He:First of all, the shape of the LS6 is very beautiful, with uniform lines and proportions, especially the taillights, which can especially attract performance car enthusiasts. Secondly, the intelligent configuration of the Zhiji brand is also very high, with configurations such as one-click AI and high-speed elevated NOA. It is developed based on the quasi-900V super performance platform. Whether it is performance or charging speed, it is above the industry standard. The most important thing is that it is backed by SAIC Group and Alibaba. It has strong R & D and after-sales resources, and it will not be like other new power brands.

Q4: What do customers complain more about Zhiji LS6?

Sales Manager He:Didn’t the car have a small bug before, but it was upgraded and fixed later. I haven’t heard too many other complaints so far.

02

Coordinates: East China first-tier city Shanghai

Interview object: Miss Ke, sales of a Zhiji experience store

Q1: Among the customers received every day recently, what is the proportion of Zhiji LS6, and which groups are the most popular?

Sales Miss Ke:About 60%, mainly young people, around 30 years old.

Q2: What are the options for Zhiji LS6? How much does it cost to fully match?

Sales Miss Ke:Take the standard version as an example. In addition to black, white and gray, other colors have to be selected at a higher price. There are also many customers who choose, such as Ferdinand powder, Raphael tea and Monet green, which are very popular. These two colors are now 5800. For the rim, you can choose a 21-inch petal wheel. Now there is an optional discount, and the cost after deduction is 6000. The NAPPA leather in the car is available in three colors: rice, gray and blue, which are also optional. Now it is free for a limited time. In addition, there is a 6,000 yuan optional package with a limited time discount. This optional package includes a lidar, an AM AD smart car with one-year permission, a half-width steering wheel with heating, and a co-pilot screen and a lifting screen.If it is a full match, it will probably cost 18,000…

Q3: What discounts are currently available? In addition to official benefits, what additional discounts or benefits will there be in the store?

Sales Miss Ke:At present, we enjoy the rights and interests in February, 10,000 yuan cash discount and optional parts discount, lock the order and deliver the car to send charge and discharge guns, window films, floor mats, etc., as well as 5 G free traffic every month.

Q4: When looking at Zhiji LS6, customers usually mention which cars to compare?

Sales Miss Ke:Tesla, Krypton 007, and others have all been mentioned.

Q5: What quality assurance policies can Zhiji LS6 enjoy?

Sales Miss Ke:There are 5 years or 150,000 kilometers of vehicle quality assurance, 8 years or 240,000 kilometers of Sandian quality assurance, quality assurance period can enjoy free road assistance.

03

Coordinates: Chengdu, a new first-tier city in southwest China

Interviewee: Mr. Qin, who sells in a Zhiji experience store

Q1: What colors and models do customers generally choose? How much is the landing price now?

Sales Mr. Qin:Light colors, especially white, tea and powder, will be more popularBefore, there was a yellow to choose, but the order is already full. If the style is not selected, the standard version will be more. If you don’t choose anything now, you can get the landing about 220,000.

Q2: Does Zhiji LS6 have an existing car, and how long does it take to book a car?

Sales Mr. Qin:Yes, if you are not very picky about the color and configuration, it can generally be arranged. If you book a car, it will be delivered in about 4-6 weeks.

Q3: What is the actual battery life of Zhiji LS6?

Sales Mr. Qin:Zhiji LS6 has four cruising ranges, the lowest is the standard version is 560 kilometers, and the longest ultra-long cruising version is 760 kilometers. According to the store’s test drive car, it is equipped with a top four-wheel drive version with a 100-degree battery. The official cruising range is 702 kilometers. Go back and forth on the daily test drive route, drive a little harder, and it has been relatively cold in recent winter.You can usually run about 400-500 kilometersHigh-voltage fast charging can replenish about 350 kilometers of electricity in about 10 minutes.

Q4: When looking at Zhiji LS6, customers usually mention which cars to compare?

Sales Mr. Qin:This is a large supermarket, so customers who want to buy a car generally look at all the stores, so there are many models compared, the most is Model Y, as well as Wenjie M5, Haobo HT.NIO ET5Wait, there are still customers who will compare recently.

04

Coordinates: Dongguan, a coastal city in South China

Interview object: Mr. Wu, sales of a Zhiji experience store

Q1: What colors are available for Zhiji LS6 now? Which appearance color is the most popular?

Sales Mr. Wu:The appearance is white, gray, black, brown, Monet blue, pink, and yellow, a total of 7 kinds. The three basic colors are white, black, and gray for free. Other colors need to be optional and increased. Now the limited-time discount is 5,800 yuan. The lady who comes to see the car generally likes brown, Monet green, and pink. The store does not say which one will sell more, but relatively speaking, light colors will sell better.

Q2: Which models will customers compare when purchasing Zhiji LS6? What is the reason for choosing LS6 in the end?

Sales Mr. Wu:Mainly compare polar krypton 007, Xiaopeng G6, Tesla Model YThe final purchase is mainly due to the right price, and the appearance and interior are good-looking, and the high intelligent configuration are the main purchase factors, especially in terms of smart driving, Zhiji will be more advanced than Tesla, and the chassis texture is also good. The reason for not choosing Xiaopeng is the brand relationship, because Zhiji has the resources of SAIC and Ali.

Q3: Why don’t customers choose Zhiji LS6?

Sales Mr. Wu:For example, only the high-end version has high-voltage fast charging, and it is not as well-known as Tesla.

Q4: What aspects do customers complain more about Smart Self LS6?

Sales Mr. Wu:Because the shape is a bit like a coupe, the rear and trunk space in the car will be relatively small, but in fact, it is sufficient for daily commuting.

summarize

After having a car, through interviews with Zhiji stores in Guangzhou, Shanghai, Xi’an, and Dongguan, we can draw the following conclusions:

1. After the listing of Zhiji LS6, the attention is high, and young white-collar workers are the main audience;

2, the official February has a certain degree of preferential strength, including 10,000 yuan cash discount and optional parts discount;

3. At present, some stores have existing cars for sale, and it takes 4-6 weeks to order a car;

4, customers buy vehicles mainly in light colors, among which the standard version models are more popular, with a minimum of about 220,000 yuan to land;

5. Customers are generally satisfied with the design and intelligence level of Zhiji LS6.

6, the branding impression and the performance of the interior space are the shortcomings of the LS6.

To sum up, as the entry-level of Zhiji, Zhiji LS6 does win the favor of young consumers with its beautiful design, intelligent configuration and mechanical strength, which has been shown in sales, but according to our survey, Zhiji In some network platforms, there are also problems such as users complaining about poor after-sales services and high power consumption. I believe that in 2024, with the gradual construction and improvement of Zhiji brand, it will further improve and optimize the user experience and bring up satisfaction.

(The interviewees are all pseudonyms.)

　　BEIJING, Dec. 12 (Xinhua) — "As the world’s top luxury car brand, Maybach officially entered the Chinese mainland market in 2004. With an annual growth rate of more than 40%, the Chinese mainland market has jumped to become Maybach’s second largest market in the world after the United States, accounting for about 12% of Maybach’s global market." Maybach brand operation China sales and marketing manager Liu Xiaoli recently introduced to reporters in Shanghai.

　　Maybach cars are mainly hand-built, and they are specially produced in small batches according to orders, so as to ensure the uniqueness of each Maybach car. In response to a reporter’s question, Liu Xiaoli also said that the international financial crisis has had a certain impact on the US car market. However, China is an emerging car market, and Maybach has only entered the Chinese mainland market to develop business for four years, so there is still a lot of room for development. At present, Maybach’s sales in the Chinese mainland market are still far from the sales volume of the US car market. Liu Xiaoli predicted: "With the support of the German headquarters for us next year, I think the Maybach business of Mercedes-Benz China will continue to grow."

　　Hao Bo, general manager of sales and marketing of Mercedes-Benz (China) Automotive Sales Co., Ltd., said: Now, more and more Chinese consumers enjoy Maybach’s products and services and identify with its brand culture. In the past four years, Maybach has achieved excellent sales performance in the Chinese mainland market and positive market and user feedback. In the near future, Maybach owners in China will be able to enjoy Maybach’s after-sales services at some Mercedes-Benz authorized dealer service centers.

　　At the Maybach media tasting events held in Shanghai and Hong Kong recently, German product experts briefed reporters on Maybach’s unique design, performance and safety, as well as its customer-first service system. Maybach’s newly developed V12 engine embodies the experience and expertise that Daimler has accumulated over the years in the development, design and production of 12-cylinder engines. Equipped with a 5.5-liter twin-turbocharger, Maybach engines have an output of 405 kW/550 hp. Maybach 62 accelerates from zero to 100 km/h in just 5.4 seconds.

　　According to Liu Xiaoli, Maybach currently has three "flying doctors" in China who can rush to the scene to solve problems for customers within a few hours. At the same time, relying on the support of Mercedes-Benz China’s after-sales services network, Maybach customers can solve some problems nearby in the first time. At present, Maybach has held more than 70 tours in more than 30 cities in China, and many models have been unveiled in China. Among them, Maybach 57S, 62S and limited edition models Landaulet have also selected China to hold Asian and global launch ceremonies.

　　"Every Maybach has a soul – the owner’s personality." According to Liu Xiaoli, Maybach can provide nearly 2.20 million configuration solutions for customers to personalize, so that customers can customize their own Maybach according to their needs. According to reports, Maybach will further expand the scope of its personalized options in the Chinese mainland market. Next year, Chinese customers can choose Maybach’s interior and exterior colors, and also personalize the vehicle configuration, proving Maybach’s high priority and long-term commitment to the Chinese market.

Editor in charge: Tian Shijia

　　On November 30 local time, Taiwanese singer Jolin Tsai held a "Unique Dance" concert in Silicon Valley, USA. The passionate performance of singing and dancing brought a festive atmosphere to the local Chinese community. Posted by China News Agency, photographed by Chen Gang

　　Next weekend (December 20) at 8 pm, Jolin Tsai’s Chengdu solo singing will start at the provincial gymnasium. What kind of diet and habits does the beautiful and bumpy Jolin Tsai use to be energetic on the stage? What mysteries are hidden in the "Diva Recipe" of the "Asian Dancer"?

　　Dinner 1: Slimming Dinner – scalding cabbage with boiling water

　　Jolin Tsai is the company’s favorite "good baby", and taking her to do publicity can’t save any effort. On the plane, she hides in the business class and sleeps alone, without anyone to accompany her; she stays in a hotel, does not eat supper at night, does not soak in bars, and throws a laptop in the room, she can not go out for a few days; the three-meal menu does not even need to turn her mind, and what is called into the room is the "old three" forever – boiling water, boiling vegetables, white rice, steamed siu mai or shrimp dumplings.

　　Dinner 2: If you want to be thin, you can’t get oil, salt and sugar.

　　Jolin Tsai’s nutritionist had warned her that if she wanted to lose weight, she should not be stained with oil, sugar, or salt. To Jolin Tsai, her favorite cakes, French fries, and ice cream were like poisonous insects, snakes, and ants. It was already a big sin to occasionally eat a dry-fried steak without oil! Wherever she went, she had no access to delicious food.

　　Dinner 3: Special Slimming Hot Pot

　　Once, when I was late at work, everyone called Jolin Cai to go to a hot pot restaurant to eat Sichuan mandarin duck pot. The staff were all chewing heartily, but she was the only one sitting in the corner, facing a pot of boiled water that was "specially" prepared for her, not even tomatoes, green onions and monosodium glutamate, and rinsing vegetables piece by piece. Seasoning? Of course not, there is too much oil and sugar in it, which is unqualified! Just eat it after rinsing.

　　Big meal 4: lose weight quickly with biscuits and vegetables

　　Six years ago, Jolin Tsai was "forced" to lose weight rapidly. She ate very few low-calorie biscuits and vegetables every day. Her gastrointestinal system was seriously disordered, and she almost suffered from anorexia. She had to turn to "nutritional recipes". "I already eat a lot more than before!" Cai Yilin counted, "At least, I can eat meat now!" (Reporter, Ren Hongwei)

Editor in charge: Li Dan

Daotang River in Huaqiao Village

　　Cctv news(Reporter Wang Xiaoying) Since ancient times, water towns in the south of the Yangtze River have carried people’s yearning for a beautiful countryside.

　　Because of this, in Gansu, people always like to use "Jiangnan" to describe a place to show the greatest praise for the local ecological environment.

　　Longnan and Shan Zhinan are the only areas in the Yangtze River valley in Gansu, and are known as "Longshang Jiangnan".

　　From November 13th, the Network Information Office of Gansu Provincial Party Committee organized and planned in-depth study and implementation of the spirit of the 19th National Congress "New Era, New Weather, New Action" and "I Call for New Gansu" & mdash; — A large-scale interview group of Gansu online media went into Longnan to visit the construction of beautiful countryside.

　　The construction of beautiful countryside here allows the elderly in the village to call； for it; Rural tourism is hot, explaining the alternative "relying on mountains to eat mountains and relying on water to eat water"; More importantly, in the construction of beautiful countryside, they also strive to keep a secret "other world".

　　The countryside has changed a lot. The old man praised his hometown.

Huaqiao Village, a well-known post station on the ancient tea-horse road (photo by Ye Manshan)

　　In Fenghuang Valley Village, Kang County, for 86-year-old Grandma Wan, the farthest place she has been in this life is the nearby town, and Fenghuang Valley is almost the "whole" of her life circle.

　　Her ears are a bit awkward, but she always likes to hold other people’s hands and repeatedly say that her hometown is getting better and better in dialect.

　　The road is good, and the village is beautiful. People used to run outside, but now people in the city are running to the countryside. In the farmhouse run by my nephew, Grandma Wan saw guests from all over the world.

Grandma Wan, 86, from Fenghuang Valley Village.

　　Great changes have taken place in Dashuigou Village, Kang County. Regarding the past, they always like to say that "sunny days are covered with soil, rainy days are covered with mud." Grandma Liu said that the front of the house was originally a vegetable field, and people were walking in muddy ditches.

　　Now the stinking ditch has become a clear stream, and the stone road next to it goes straight to the entrance of the village.

　　At first, they didn’t expect that waves of tourists would come to the countryside to experience life, and it was always incredible to hear that others envied their lives.

　　Nowadays, when they talk about the changes in their hometown, they always laugh.

　　Respecting tradition and history makes the countryside more local.

Cable Bridge in Huaqiao Village

　　The construction of beautiful countryside is by no means a big demolition, but a respect for history and tradition, making the countryside more local.

　　In Zhujiagou Village, Anmenkou Town, Kang County, the Zhujiagou Courtyard, which has a history of more than 200 years, has been renovated and attracted many tourists. Hou Caiying, 65, lives in her old house, and sometimes tells the history of the old house for tourists.

　　In Dashuigou Village, you can still enjoy the colorful intangible cultural relics such as "overlord whip", sheepskin fan inspiration, suona performance, book singing and native pipa playing. In 2015, Dashuigou Village won the "Cultural Heritage Award" for the most beautiful village in China in 2015.

　　Lijiashan Natural Village, Zhuangzi Village, Dabao Town has a paper-making tradition since ancient times, and the hand-made paper industry has a history of nearly 300 years. In order to better protect and inherit this ancient folk art, in the construction of beautiful countryside in Zhuangzi Village, the local hand-made paper-making heritage museum and folk culture museum were rebuilt, showing a complete set of hand-made paper-making technological processes, so that visitors can see at a glance and be fascinated.

Handmade Paper Heritage Museum in Zhuangzi Village

　　Developing industries to enrich the people and making hometown a "life paradise" with guaranteed life.

There are more people visiting Dashuigou, and the yellow wine brewed by Grandma Liu is very popular.

　　Surrounded by green mountains and green waters, the village has become beautiful. Now, efforts are being made to develop a rich industry that can retain talented people, get rich people and remember homesickness.

　　In Huaqiao Village, a tourist reception center and a country hotel have been built by attracting investment, including go on road trip RV campsite and more than a dozen homestays.

　　Villager Xu Dehua transformed his house into a farmhouse inn, with less than 10 rooms, almost full every weekend, with an average monthly income of 10 thousand yuan. Nowadays, there are more and more people running homestays in the village.

　　Here, we have explored and improved three modes of poverty alleviation: "Association+Enterprise+Poor Households", "Leading Enterprise+Industry+Poor Households" and "Branch+Association+Poor Households", and received a total of 480,000 tourists (times), achieving a comprehensive tourism income of more than 13.1 million yuan, driving the income of 680 poor households in the village and surrounding villages. In 2016, the per capita disposable income of farmers was 8,760 yuan.

　　Fenghuang Valley Village has set up a rural tourism company to develop rural tourism and aquaculture. Villagers Guo Cuifang and Yang Xuemei, who rarely go out to work, found jobs at their doorsteps: transplanting Malanhua and earning money in 80 yuan every day.

　　As for the future, Guo Cuifang said that if she had enough money, she would like to open a farmhouse.

Guo Cuifang (left) and Yang Xuemei who are transplanting Malanhua.

　　The deep integration of eco-tourism, rural tourism and accurate poverty alleviation, realizing the butterfly effect of the transformation from beautiful countryside construction to rural tourism, is promoting the rapid development of rural tourism.

　　Beautiful countryside also has a secret "other world"

Millennium Bodhi Tree in Huaqiao Village

　　Under the Millennium Bodhi tree in Huaqiao Village, there is a red ribbon tied with people praying for a happy marriage.

　　The Millennium willow tree in Zhujiagou Village has become a witness to the development history of Kang County.

　　Under the sister ginkgo tree in Dashuigou Village, rich intangible cultural remains are staged here … …

　　The best judgment of whether the environment of a place is good or not is to look at the plants here and let the animals talk. During the construction of beautiful countryside, while improving the living environment, all localities also pay attention to their living environment and protect the "other world" from being disturbed.

　　Villagers in Dashuigou are familiar with wild boar. Villager Xiao Jiuqian said that in the past, sometimes wild boar could destroy all crops in one night. Later, when building a new countryside, the village simply returned the land in the deep mountains to forests to make way for wild boar.

　　Zhu Yanjie, deputy secretary of the Party branch of Zhujiagou Village, told reporters that there are bears, wild boars, green deer, pheasants and golden pheasants living around, and their footprints will be seen in the mountains, and sometimes they will be met.

　　Here, the secret "other world" is not disturbed because of the construction of beautiful countryside.

　　In the city, the voices of human beings come and go, but the world of animals is silent. Perhaps this is the reason why more and more people like to experience life in the countryside.

Recently, according to the tax payment certificates provided by Wuyishan Municipal Government and Anxi County Government of Fujian Province, in 2023, Bama Tea Industry became the first tax payer of tea enterprises in the two places respectively. This means that Bama Tea has won the first place in the tax payment of tea enterprises from Tieguanyin, Anxi for 11 consecutive years, and the second place in the tax payment of Wuyi Rock Tea and Tieguanyin, two oolong tea enterprises from Anxi for 4 consecutive years.

△ Bama Tea won the first place in the tax payment of Wuyi Rock Tea and Anxi Tieguanyin origin tea enterprises for four consecutive years.

Wang Wenli, chairman of Bama Tea Industry, once said that using "double taxation crown" as a signboard is actually using integrity as a signboard. From the perspective of double taxation, it is not difficult to see that Bama Tea insists on feeding back the origin with honest management and promoting the long-term healthy development of China tea industry.

The mission of China tea benchmarking enterprise with double first tax payment for four consecutive years.

In 2023, "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Development and Growth of Private Economy" was issued, which mentioned that it is necessary to guide private enterprises to continuously improve the quality of development and promote the private economy to become bigger, better and stronger.

As a leader of private enterprises, Bama Tea Industry pays taxes according to law, which is one of the manifestations of its practice of honest management and its active commitment to the feelings of home and country and social responsibility of head tea enterprises.

Walking into more than 3,200 stores in Bama tea industry all over the country, you can see the golden sign of "double taxation first". Taking honesty and paying taxes as the letter in business is a concrete action for enterprises to serve the country, which just embodies the "positive" values of Bama tea industry. On the road of industrial revitalization, paying taxes will feed back the origin, continuously inject vitality and upgrading into the tea industry, and empower China tea to develop with high quality.

On the other hand, it has been able to achieve the double first place in tax payment for the two major oolong tea enterprises for four consecutive years, which also reflects the high industry recognition and core market position of Bama tea industry.

Empowering rural revitalization with "enterprise", building a new development path based on good tea of origin

The Bama tea industry, which has always been deeply involved in the development of the producing areas, actively responded to the national major policies, just conforming to the wave of the times. In fact, on the road of implementing the overall development of "three teas", Bama tea industry’s efforts go far beyond paying taxes in good faith according to law, and more importantly, it explores multi-dimensional solutions for the tea industry to empower rural revitalization through initiatives such as opening competitions, building industrial parks, building platforms, and opening channels.

△ In 2023, Bama Tea Industry Wuyi Rock Tea Wang Sai received more than 6,000 samples, far ahead of similar local events.

Up to now, Bama Tea Industry has been deeply involved in the "Double Crown and Double Tea Wang Sai" for four consecutive years, and has invested over 30 million yuan to hold the Tea King Competition, rewarding tea farmers and tea enterprises to make good tea. It has become a phenomenal event that leads tea farmers to improve their tea-making skills and the trend of tea consumption market.

Relying on the competition to empower the tea producing areas, Bama tea industry further sank its origin, and opened factories in Anxi and Wuyishan, two core oolong tea producing areas, to explore the upgrading path of modern smart tea gardens. Among them, Bama Wuyishan Intelligent Ecological Industrial Park, which was just put into operation not long ago, is a large-scale tea industry complex integrating Wuyi tea production and processing, experience sightseeing, scientific research and training, which not only promotes the high-quality development of local tea industry, but also provides a strong boost for rural revitalization in Wuyishan area.

△ Seventh Generation Intelligent Production Line of Bama Wuyishan Intelligent Ecological Industrial Park

As a representative of the national tea brand, Bama Tea Industry has also practiced the concept of "helping farmers with tea" nationwide, built a direct bridge between tea farmers in producing areas and market consumers, and built a value-creating open platform for the participation of tea farmers and tea enterprises. Continue to "hematopoietic" for tea-producing areas and continue to contribute "eight horses" to rural revitalization.

High-quality exploration of developing national tea brands by resonance in the same frequency era

With the prosperity of tea in the country, along with the trend of industrial extension driven by the spirit of "the belt and road initiative", the layout of China tea has already extended to the whole world. The Bama tea industry, which actively conforms to the general trend of the times and develops resonantly, is at the forefront of the layout of tea in China.

Since the beginning of 2023, on the one hand, Bama Tea has appeared in international events at home and abroad several times, actively practicing the spirit of building a "the belt and road initiative" and helping great countries to have tea talks; On the other hand, he was invited to appear at the United Nations Headquarters, the China Embassy in the United States, and the headquarters of the Food and Agriculture Organization of the United Nations, and held the global tasting of high-end China tea in South Africa, the Republic of San Marino, Italy, Switzerland and other countries. At the same time, Bama Tea Industry has built an Italian-Italian tea wine culture promotion center, entered the North American market strongly … and expanded the market breadth of China tea in multiple dimensions. Pass the power of China tea brand to the world again and again, and set off the China tea craze sweeping the world.

△ During the International Tea Day in 2023, Bama Tea was invited to represent China Tea at FAO, and Bama Tea was praised by guests from many countries.

In the new stage of "the belt and road initiative" entering high-quality co-construction, from China tea to world tea, Bama tea industry has been constantly exploring the development of tea brands, practicing the path of breaking the national tea brand upgrade and construction. Its implementation of honest management and tax payment, its cultivation of the development of energy-producing areas, and its strategy of promoting China tea to go abroad have all merged into an excellent example of the high-quality development of tea brands in China today.

　

　

　

　

　

The contest between domestic brands and international brands has always been a hot topic in the beauty industry.

In the past double 11, domestic brands finally won a staged victory: Polaiya won the first place in the beauty industry of Tmall and Tik Tok, and the first place in the beauty industry of JD.COM, which is the first time that domestic brands have topped the beauty list of Tmall double 11 since 2018. Earlier in October, Polaiya released the third quarter financial report, and the company’s revenue in the first three quarters reached 5.249 billion yuan, ranking first among cosmetics listed companies in China. From these perspectives, the industry pays attention to and studies Polaiya not only to find an answer for its success, but also to find the direction of the evolution of domestic beauty products.

At the same time, international brands are still aggressive. L ‘Oré al China’s double 11 Battle Report shows that it is the beauty group with the largest number of short-listed brands in the TOP list of Tmall, Tik Tok and JD.COM, and maintains a leading position in high-end beauty, high-end dermatological skin care, make-up, hair care and so on. During the 6th China International Import Expo(CIIE), many beauty giants announced the launch of new products and new skin care technologies, showing their attention to the China market.

As important industry weathervanes, double 11 Dapromotion and China International Import Expo(CIIE) represent the "offensive and defensive" strategy and evolution direction of beauty enterprises. It is difficult for us to draw any conclusions from the short-term ranking changes and new trends in enterprises, and we need to lengthen the cycle to look at it, but perhaps we can find the frontier trends of the beauty industry and the development opportunities of domestic beauty.

On the ups and downs of domestic beauty cosmetics from double 11

The performance of domestic brands is not a new topic in double 11 this year. Taking stock of previous double 11, there are many domestic brands in the beauty industry, but compared with international brands, the ranking of domestic brands is unstable, and there are many "one-round tourists". Taking the Tmall platform as an example, the domestic beauty products shortlisted in the TOP10 list have experienced the iteration of Amoy brand, local big brands and a new generation of domestic brands. Taking 2020 as the boundary, the domestic brands in the head have been greatly replaced, and only Winona has been shortlisted in the TOP10, ranking steadily and rising; Polaiya has made great efforts since last year and has become one of the representatives of new domestic products.

This year, the beauty category was affected by multiple factors, and there were not many surprises in the overall transaction performance. The domestic beauty products rose obviously and became one of the highlights. Among them, Tmall’s head beauty brand pattern has undergone a major renovation. SK-II and Shiseido fell out of the TOP10 due to the Japanese nuclear pollution incident, and Polaiya pushed a number of foreign brands to the top. From the perspective of brand types, comprehensive beauty brands occupy the mainstream, and functional skin care brands represented by Polaiya, Winona and Xiulike gradually rise.

In Tik Tok, another important position of beauty cosmetics, the brand pattern is different. Before that, some international brands didn’t enter Tik Tok, but domestic brands took advantage of the traffic bonus to win some opportunities. In the face of international big-name competition this year, domestic brands still have comparative advantages, achieving breakthroughs with high cost performance and refined channel operation. It is worth noting that the beauty instrument brand is outstanding in the beauty category in Tik Tok, which may be due to the live e-commerce gene of the platform, and the anchor can convey the complex principle, function and use experience of the beauty instrument to consumers.

The change of brand pattern is only the appearance, and behind the replacement of domestic brands, there are some phenomena worthy of attention.

On the whole, in addition to the cost-effective advantage, the rise of domestic brands is largely due to the accurate understanding of the needs of local consumers and the targeted launch of large single products. This feature is particularly evident in the category of skin care products. Domestic brands focus on consumers’ anti-aging anxiety and popular skin care concepts such as formula skin care, morning C and evening A, and barrier repair, and launch large single products that focus on maintaining stability, anti-aging and anti-wrinkle, contributing an important sales share to the brand. Winona Soothing and Repairing Freeze-dried Mask, Quaddy Essence, Kanshuhong Waist Suit, and Polaiya Early C Late A Suit have all appeared on the list of explosive items in double 11 on the e-commerce platform. Guoji Feigua’s 2022 double 11 Yuehaowu Power Saver Data Report shows that Polaiya’s early C late A combination contributed about 35% of its sales in double 11, Tik Tok in 2022 (from October 15th to November 11th, 2022).

Hot topics related to skin care on social platforms, image source: Fruit Collection "Insights into Accurate Skin Care Crowds on Social Media Platforms in 2023"

Large single products help domestic brands occupy a place in the list, but whether the brand stands stably enough and rushes high enough depends on whether the product iteration and category expansion can be carried out around the core efficacy to extend the product life cycle. Take Polaiya as an example, its core product series has been iterated for 2-3 generations, and many categories such as essence, water emulsion, cream and eye cream have been introduced. This helps the brand to enrich the sku portfolio, continuously create a "freshness" and increase the customer unit price. Before double 11, Polaiya released Ruby Cream 3.0 series, which contains three textures of lightness, moisture and lightness to meet the needs of different skin types. This product is also the best-selling product of brand Tmall flagship store in the past year. According to the official list of Tik Tok, Polaiya’s Early C Late A Essence Cream Set was shortlisted in double 11’s beauty explosion list. The price of this group member is close to 700 yuan, which greatly improves the price range of the product.

Compared with the field of skin care, the overall competitiveness of domestic brands in makeup is still not as good as that of international brands, especially in the high-end price band. The reason is that domestic cosmetics are mostly designed innovatively around "Chinese aesthetics", and the advantage lies in color-related categories, but the fashion trend of cosmetics changes rapidly, which is difficult to bring high consumer loyalty to brands. Domestic brands still need to make breakthroughs in skin feeling and makeup effect in order to break the situation dominated by international big brands and explore the high-end price. Perfect Diary, which was criticized for focusing on marketing, gradually paid more attention to the functional attributes and technical barriers of products. Before double 11, the brand released its "bionic membrane" essence lipstick, which is the research result of "integration of makeup and nourishing", focusing on the combination of red makeup effect, lip essence effect and lip membrane, to show the brand’s breakthrough in scientific research and innovation.

Another obvious feature of the great promotion is that the pattern of domestic beauty cosmetics is moving towards differentiation. Judging from the performance of domestic brands in different stages of Tmall double 11, many brands have become "dark horses" with the help of the initial promotion atmosphere, super-anchor delivery and other factors, but they often have bright short-term performance and insufficient stamina, and few of them can continue to lead in the whole cycle. Under the trend that Japanese and Korean brands are cold and consumers are disenchanted with international brands as a whole, the development of domestic brands is welcoming, but it is still necessary to continue to precipitate the normal operation ability and cultivate brand endurance on the basis of explosive power.

Generally speaking, domestic beauty cosmetics have ushered in a "reversal" moment during this double 11 by accurately understanding the needs of local consumers, constantly expanding the matrix of large items, high cost performance and refined channel operation.

More than "big items"

Relying on the explosive strategy to meet the current hot demand, domestic beauty brands have the opportunity to "go to the table" and gradually narrow the gap with international brands. However, from the results, it is difficult for domestic beauty products to obtain long-term growth momentum by relying on explosive products. Only by creating a "big single product" and developing a "big brand" can a brand resist a round of shuffling and sit at the poker table for a longer time.

It is not without trace that domestic brands represented by Polaiya and Winona have won great victories. They benefited from the rise of the component party and the efficacy party, and implemented the strategy of "big single product", but they did not rely on this strategy. As mentioned above, the three series of Polaiya Double Antibody, Ruby and Yuanli have been extended from essence to different categories. This year, Polaiya launched a new energy series for the anti-aging needs of mature muscles, and its three-piece energy set, which cost more than 1000 yuan, entered the live broadcast room in Li Jiaqi during its stay in double 11, which shows the brand’s intention to push this series. Winona, Kerfumei and other brands are also constantly expanding their category matrix and reducing their dependence on a single big item. After verifying the heat of recombinant collagen components with collagen rods, Kefumei accelerated the pace of promoting new products, supplemented the categories of emulsion and mask, and its water supply line and oil control line also launched different types of products one after another.

The richness of brand category structure, on the one hand, represents the life cycle and anti-risk ability of brand products, on the other hand, represents its coverage of different levels of consumer demand and different scenarios. The application of patented ingredients to the technical threshold such as essence and cream with higher premium ability also helps domestic brands to gradually get rid of the image of relying on low prices and explore high-end prices. According to Polaiya’s financial report, the average selling price of the company’s skin care products increased by 57.05% year-on-year, mainly due to the year-on-year sales increase of essence and cream products with higher unit price.

From the above results, we can see that domestic beauty cosmetics are taking enhancing product research and development capabilities as a strategic goal and tearing off the label of "emphasizing marketing and neglecting research and development". Local beauty companies have increased the proportion of R&D investment, and focused on components, raw materials and other links that can help enterprises build barriers. In recent two years, synthetic biology, molecular biology and other technologies have been accelerated to be applied to skin care products, and "skin care+biological components" has become a high-growth concept of beauty track, which requires enterprises to carry out collaborative research on basic research, functional raw materials and formula system. According to Zhongxin. com, there are currently 121 research and development projects on raw materials and synthetic organisms in Huaxi Bio. Double 11’s outstanding Fumei brand, its parent company Juzi Bio has four collagen medical beauty products under research, two of which are expected to be approved in 2024, becoming a new source of growth for the enterprise.

Image source: CBNData《2023 Oriental Beauty Valley Blue Book "

Another dimension that domestic brands have been examined for a long time is the ability to operate omni-channel. This batch of new domestic brands have risen online. When the traffic dividend is gradually divided up, on the one hand, brands need to treat online channels in a refined way to improve profit margins. On the other hand, they begin to respect traditional channels, return to offline and near-field e-commerce, and even enter duty-free shops to find new growth opportunities. However, with the new channels, there are new ways of playing and brand logic, as well as powerful opponents. Domestic brands still have a long way to go.

Grouping proposition

From the perspective of single brand, domestic brands initially have the right to speak in the beauty industry with big names. However, from the perspective of the group, there is still a big gap between the comprehensive strength of domestic brands and international beauty cosmetics. As mentioned at the beginning of the article, almost half of the seats in double 11’s e-commerce platform beauty list this year belong to L ‘Oré al’s brands. Although the performance of Estee Lauder Group declined in fiscal year 2023, the main brands of the same name, Estee Lauder and Hailan Mystery, are still relatively strong in the high-end price band.

"L ‘Oré als" have achieved the coverage of different categories, price bands and sub-groups by virtue of top-class, high-end, Volkswagen, cinema and other brands, and better enhanced the Group’s ability to resist risks. No matter how the external environment and consumer demand change, there are corresponding sub-brands in the group to undertake.

However, domestic beauty cosmetics have not yet owned their own "L ‘Oreal" and "Estee Lauder". Although Polaiya, Huaxi Bio and Juzi Bio take the multi-brand route, at present, their dependence on a single brand is still relatively high, or the differences between sub-brands are not obvious. Although the ingredients and focus areas of Fumei and Kelijin under Juzi Bio are different, the brand needs to further formulate differentiation strategies in order to make consumers clear about their differences. According to the data of Polaiya’s financial report, in the first three quarters of 2023, the main brand contributed about 80% to the Group’s revenue, and Caitang accounted for about 10% of the total revenue. The sub-brands such as Off&Realx and Yuefushi made little contribution, and it remains to be seen whether they can become the "N-th growth curve". At the brand’s 20th anniversary strategy conference, Polaiya said that she would innovate the strategic planning, from "troika" to "6*N strategy", and broaden the multi-category matrix of skin care, make-up, toiletries and high-efficiency categories.

In addition to self-incubation, some brands refer to L ‘Oré al’s acquisition strategy to build their own brand matrix. Take Yixian Group as an example. Since 2019, it has successively acquired cosmetics brand Odin, French high-end skin care brand Kelanli, British high-end beauty brand EVE LOM, and functional skin care brand DR.WU (business in Chinese mainland). On the one hand, it has improved the layout in the field of skin care, on the other hand, it has told high-end stories. Increasing the proportion of skin care business has indeed improved the financial situation of Yixian e-commerce. The financial report shows that Yixian e-commerce has maintained an upward trend in gross profit margin in the past four quarters, with a gross profit margin of 74.7% in the second quarter, up 11.9% year-on-year, the highest in a single quarter since listing.

In addition to the width of demand, the gap between domestic brands and international brands lies in the depth of brand value. Beauty has always been regarded as a category with great emotional value, and emotional skin care is also a hot topic on social platforms. Polaiya has recently made intensive speeches on gender equality, mental health and emotion to show the social value of the brand. On the basis of brand-level vocalization, domestic beauty cosmetics are also integrating emotional concepts into products. During the 6th China International Import Expo(CIIE), Yixian E-commerce unveiled the Shanghai Global Innovation R&D Center, and "emotional skin care" is one of its four major R&D fields in the future. EVE LOM brand bears the realization of this concept. It launched the fragrance candle of "Manor after Rain" in China International Import Expo(CIIE), and tracked and analyzed the emotional changes of users when they experienced the SPA through the AI brainwave emotional test instrument to show the brand’s emotional skin care technology.

From supplementing research and development, creating large single products, enhancing brand power in multiple dimensions and developing towards collectivization, domestic beauty cosmetics are constantly evolving. However, compared with international brands that have experienced long-term accumulation, there are still many gaps that need to be filled. At present, China consumers’ recognition of domestic products has increased, and Japanese and Korean brands have given up some market share in the cold, so domestic beauty products have ushered in new development opportunities. This year’s double 11 can be said to be the best performance of domestic beauty products. Jumping out of the promotion atmosphere and price advantage, domestic brands need to make more efforts to prove their unique value. As consumers, we may wish to give more opportunities and patience to domestic beauty cosmetics, so as to wait for the brand to hand over better answers.

Cover image source: unsplash