Welfare + security, ask the new M7 new gameplay promotion, Dading has broken 70,000 units in 45 days!
There are still two months to the end of the year, and the automobile market is surging. In order to occupy the automobile market, major automobile brands have come up with unique tricks. Among them, the unique marketing strategy of the new M7 has won wide attention in the market. It is understood that Huawei not only provided the rights and interests worth 30,000 yuan for the new M7, but also promised a delayed delivery subsidy of 200 yuan/day, providing consumers with a "guaranteed car purchase experience with benefits on the top", creating a record ceiling of 70,000 units in 45 days.
Unlike other car brands that focus on "promotion" when new cars are launched, Huawei has taken a different approach to stand on the side of consumers, deeply tap into consumer needs, and at the same time introduce rights and guarantees. Specifically, the rights and interests of this new car include:
(Time: 10.8-10)
① Dading enjoys 5,000 yuan to deduct 8,000 yuan, and the balance is reduced or exempted;
② Give away 12,000 yuan worth of inner and outer decoration matching gold;
③ Enjoy a matching right worth 15,000 yuan (as described below);
Max Smart Driving Edition users can deduct the optional ADS2.0 urban pilot NCA function in equal amounts;
Plus rear drive version users can equally choose a technology comfort package worth 15,000 yuan;
Users of all models can also choose a combination of rights and interests worth 15,000 yuan (21-inch wheels worth 10,000 yuan and original rear-installed boutiques 3 choose 1)
In order to allow consumers to buy cars without worry, Huawei has also formulated a care plan for Wenjiexin M7. According to this plan, Wenjiexin M7 users who complete the customized payment before November 30, 2023 (inclusive), the order status on the AITO App starts from the date of "the delivery plan has been confirmed" and ends on the date of "the vehicle has arrived at the store". If the corresponding waiting period in the table below is exceeded, they will receive a cash subsidy for car pickup according to the number of days exceeded (the date the vehicle has arrived at the store – the date the delivery plan has been confirmed – the waiting period). The overdue subsidy standard is 200 yuan/day, up to 10,000 yuan.
On the basis of marketing strategy innovation, in order to allow consumers to enjoy the smart driving life brought by the new M7 as soon as possible, Yu Chengdong, executive director of Huawei, CEO of end point BG, and chairperson of smart car solutions BU, also personally promised that the current Sailis smart factory is working overtime to ensure market supply demand. At the same time, the investment in the supply chain has exceeded 1 billion funds, and the new production shift is 22 hours a day to ensure delivery. This wave of operation makes consumers satisfied with Huawei’s strength and commitment.
Wenjie New M7 broke through the large quantity of 50,000 orders in 25 days of listing, reached 60,000 orders in a month, and exceeded 70,000 units in 45 days! Such results are eye-catching. Of course, Wenjie New M7 has achieved such good results, not only relying on benefits and rights, but also relying on Huawei’s strong product strength and user orientation.
Under Huawei’s empowerment, Wenjie’s new M7 smart driving field can be said to be far ahead. At present, Wenjie’s new M7 smart driving version has completed OTA upgrades, supporting high-speed NCA and urban LCC functions. Vehicles on high-speed and elevated roads can navigate to their destinations, consciously identify signal lights to assist in controlling the normal driving of the vehicle, intelligent lane change, intelligent speed limit, etc., which greatly liberates the driver to control the characters. It can also show its talents in urban roads, cruise at a fixed speed in traffic, follow the car, and cross corners, etc., and can also realize automatic risk avoidance in and out of the lane, greatly improving driving safety and happiness. It is worth mentioning that Huawei also uses technology to make parking more self-contained, because the launch of the custom parking function allows users to park on the ground without marking, and drag the vehicle icon to give themselves a temporary parking space. The narrowest car width supports + 0.4m, and there is no need to ask an old driver for parking.
Not only that, but the new M7 also shows surprising strength in terms of space and interior. In terms of interior space design, the new M7 gets more effective space in the car with a smaller "stall" through excellent design and layout optimization, with a 66.3% "room acquisition rate", leading the class, and the front and rear rows can get a very spacious and comfortable experience. Not only that, in order to further enhance the driver’s car experience, the new car seats use a 10-layer comfortable laminated design with a total foam thickness of 100mm, and also come standard with 4 seats for ventilation, heating and massage, which can bring the driver and occupant a comfortable experience like first class. In addition, with Huawei’s strong technical strength, the car’s Xiaoyi smart assistant can greatly liberate users’ hands, enabling the main and co-pilot double-row nap function through voice, bringing users a more comfortable, smarter and more fun car experience. In addition, the new M7 also provides a six-seat layout, giving consumers more car purchase options.
Huawei stands in the user’s perspective, not only providing high-quality products and services, but also caring about consumers’ needs and rights. And Wenjiexin M7 has won the favor of consumers through Huawei’s unique marketing strategy and care plan, and has soon become a popular model on the market after listing. If you have a car purchase plan recently, you might as well take a look at Wenjiexin M7. Now you can enjoy rights and interests and protection when purchasing a car. Take action now!
