Byd Tang is going to be under pressure, and it’s a real shot of Qi Rising Road Star Era ET.

[Real shooting of a new car after owning a car] In Star Road Star Era, Chery is a pioneer in the high-end market of new energy, bearing the important mission of making Star Road a leading luxury brand in China. The brand’s first modelXingjiyuan ESOfficially listed at the end of last year, the "grounding gas" price from 225,800 yuan, combined with the selling points of air suspension +CDC shock absorption and the longest battery life of 905km, successfully established the high-end image of the Star Age series.

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However, in the domestic automobile market, it is the mainstream favored by consumers. C-class cars like Xingjiyuan ES, especially pure electric cars, are obviously weak if they want to fully support the heavy responsibility of sales growth. Therefore, it is imperative to launch a car that is more in line with the high-quality travel needs of China families. And now, this one is coming, it is.Xingjiyuan ET.

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Comment on the era ET in a word:

Combining hard-core strength with high cost performance, BYD Tang is under pressure.

Advantages:

1, home style design, with zero gravity seat, strong comfort.

2, equipped with a mobile armrest box, flexible spatial layout.

3. The pure electric/extended range version is available, and the car purchase is not entangled.

4, 800V+4C overcharge +760km battery life, no anxiety when traveling.

5, or standard suspension +CDC, the driving experience is guaranteed.

Insufficient:

1, brand awareness is not high enough

2. Although the computing power is high, the intellectual driving strength needs to be tested by practice.

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In the front part, the new car continues the family design language of the Star Age, and the closed middle net and the penetrating belt are its most prominent features. Vehicle headlights are arranged on both sides of the front face together with ISD wind language interactive lights, which can provide various interactive lights such as welcome, courtesy, socialization, charging, weather and temperature, and have a sense of science and technology and personality.

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On the side of the car, the electric hidden door handle has become the standard of pure trams, which can effectively reduce wind resistance and optimize energy consumption. However, frameless doors are rare in this non-cross-border. The hub of the real car is also designed with low wind resistance, with a size of 21 inches, and the silver J-shaped multi-spoke shape is full of luxury.

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The tail line of Xingjiyuan ET is elegant and smooth, and there are not too many decorative pieces, which gives people a low-key and calm feeling. The taillights of the new car are designed in a penetrating way, which echoes the penetrating light strip on the front face. Combined with the three-dimensional tail profile, the visual width and layering of the rear are greatly improved.

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ET in Star Age ET is the abbreviation of "Enjoy Time" in English, which means that the drivers and passengers in the car hope to enjoy a good time with their families and friends. In order to realize this vision, Star Era ET has adopted a brand-new aesthetic concept of super comfortable home design to build a cockpit, bringing home elements such as smart big screen, mobile bar, locker and lounge chair in the living room into the interior space.

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First of all, the interior materials, as long as it is visible and tangible, Xingjiyuan ET is covered with a large area of soft leather, and decorated with high-end environmental protection decorative materials such as solid wood, marble slate and Microfiber, with multi-light source light field composed of light interior color matching and ambient lights, which makes people feel warm and comfortable.

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Secondly, on the instrument panel, Star Age ET is equipped with a 15.6-inch suspended large screen with a resolution of 2.5K The screen is clear and delicate, and it integrates many functional applications such as Lion AI voice assistant, Gaode map, iQiyi, singing bar, bilibili, etc. Combined with the 7.1.4-channel 23-speaker panoramic sound system, Star Age ET can transform your "home theater" in seconds.

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When it comes to home theater, a comfortable "big sofa" and a "bar" where drinks and snacks can be placed are equally essential. In order to give users the most comfortable experience, Xingjiyuan ET not only has a soft and thick leather seat package, but also is equipped with an ergonomically designed co-driver zero-gravity seat, which supports one-button zero-pressure lying, combined with heating, ventilation, massage, memory and other functions, allowing users to fully release stress and feel as comfortable as at home.

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At the same time, Star Age ET is one of the few models in its class with 4-way function for the rear seat. The angle of the back seat can be adjusted steplessly in the range of 115 -129 degrees, and the rear seat can be completely put down with one button. In addition to expanding the trunk volume, it can also change your "big bed room" in seconds to meet the needs of outdoor leisure, camping and rest.

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In addition, Star Age ET also introduced the design of "Star Bar". The central armrest area is a "middle island" that can slide back and forth, with upper and lower double storage compartments, cup holders, wireless charging panel for mobile phones and air outlet for rear air conditioners. For users, it can be a locker for storing backpacks and other personal belongings, and it can also be a leisure bar for passengers in the back row to put drinks and snacks. Even when necessary, it can be completely moved to the back row, so as to connect the main and auxiliary driving spaces, and the central position is enough to put down the 20-inch boarding box; When encountering a parking space with narrow space on the driver’s side, the driver can easily move to the passenger side and get off.

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To build a "mobile home", luxury and comfort alone are not enough, and high security is also an essential quality. Star Era ET is equipped with 30 high-performance sensors and 2 Orin-X intelligent driving chips, with a computing power of 508TOPS, which can realize the NEP full-scene intelligent driving assistance function covering urban, high-speed and parking scenes.

Xingjiyuan ET is also the first vehicle in the industry to pass the "NESTA six-dimensional electrical safety (charging safety, high-voltage safety, electromagnetic safety, functional safety, battery safety, fire safety)" with no fear of fire, water and cold, and fully protects users’ travel safety.

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As for power, Star Era ET is built on a global 800V high-voltage platform, and will be equipped with Contemporary Amperex Technology Co., Limited 4C Shenxing rechargeable battery for the first time, and it will be available in pure electric and extended range power versions. Among them, the pure electric version has a maximum battery life of 760km, and the maximum power of the four-wheel drive system will exceed 500 horsepower; The extended-range version has a pure battery life of 200+km and a comprehensive battery life of 1500+km.

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Thanks to the 800V platform, Xingyue ET can be recharged for 400km in 10 minutes. In the environment of -25℃, the vehicle endurance achievement rate is as high as 63.3%, and it only takes 22 minutes to charge 30%-80%. In addition, the new car is expected to be equipped with air suspension +CDC continuous damping vibration control system as standard, just like Xingyue ES.

Edit summary

Judging from this static experience, Star Age ET has a high face value and a large space, and the car has shown excellent strength performance in terms of materials, configuration and comfort. More importantly, Star Age ET provides two power versions, pure electricity and extended range, giving users the right to choose, which fundamentally eliminates the anxiety of recharging and mileage. With these advantages, we have reason to believe that Star Era ET can become a subversive of the high-end electric market as it wishes. It is reported that the new car will be officially pre-sold in the first quarter of this year. What do you expect? Welcome to comment on the interaction in the comment area.

An unforgettable historical review of the classic Volkswagen Passat.

Historical events

  1973 ~1980 Passat B1: The first generation Passat Dasher was born, which replaced the original 1600 series and landed in North America.

  1980 ~1988 Passat B2: The second generation Passat B2 was introduced with the name Quantum/Santana instead of Dasher.

  Passat B3 from 1988 to 1995: In 1988, the third generation Passat B3 was introduced to the whole world, and the absence of front air intake grille became its most remarkable appearance.

  1995 ~1996 Passat B4: The company redesigned the Passat B4 series.

  From 1996 to 2005, Passat B5: B5 used the same platform technology as A4 and A6. Volkswagen’s unique technology has been adopted in GLX and GLS V6 models matching V6 30.

  In 1999, Volkswagen introduced Passat with red and blue background lights.

  In 2000, Passat B5 produced by Shanghai Volkswagen was officially put into the China market, and the body was lengthened by 100mm according to the needs of the China market.

  Passat GP from 2005 to 2009: Shanghai Volkswagen introduced Passat Lingyu, a domestic improved version of Passat B5. As a brand-new flagship model of Shanghai Volkswagen, a brand-new mid-to-high-end sedan was jointly built by a design team composed of Chinese and German designers led by German Volkswagen design director Günak, which was the first appearance of the integration of German Volkswagen’s latest styling and China culture.

  From 2005 to now, Passat B6: Passat B6 was put on the market in 2005, and Volkswagen changed Passat’s sedate modeling concept since ancient times, and appropriately added sports.

  2006: Passat R36 was born. From the overall appearance, the new Passat R36 still continues the excellent genes of the "R" sports car family, and the "R36" logo on the front and back of the car body is a unique identity symbol of this car.

  2007: China version of Passat B6-put on the market.

  2008: Passat CC was launched. Passat CC is a four-door sedan based on the shared platform with Passat B6.

  From 2009 to now, the new Passat Lingyu: During the period of April 2009, Shanghai Volkswagen, which is at home, announced the official launch of the upgraded Passat Lingyu locally. The new car once again carried out a brand-new design for the exterior interior, in which the exterior changes obviously and it has the family elements of a new generation of Volkswagen models.

  From 2010 to now, Passat B7:Passat B7 still uses PQ46 platform and existing powertrain, but it has been greatly upgraded in vehicle electronic configuration.

  •   From 2011 to now, NMS is launched: NMS is specially designed for North America and China, and it is 97mm longer. In the same year, its China version was produced by Shanghai Volkswagen and sold under the name of "New Passat" to replace "Passat New Field".

Fun to control and smart, Geely Binyue 1.5T test drive review

In our previous article, we gave a static real-life introduction to Geely’s recently launched small SUV, Colorful, which has received extensive attention. Many netizens have asked questions about the driving feeling, such as whether the three-cylinder engine is shaking? Is the power enough? How is the handling feeling? etc. Recently, coinciding with a test drive event held by Geely South District for this vehicle, we filled in the dynamic driving part of this car and answered the above questions by the way.

Colorful is Geely’s first SUV based on the BMA architecture, and it has a new upgrade in terms of shape and functional configuration. The new car has launched five models with two displacements: G-Power 260T (1.5T) and G-Power 200T (1.0T). The official guide price is 7.88-118,800 yuan.

The exterior design — a lot of sporty design details, the feeling of a small steel cannon

In terms of styling, Binyue uses a lot of sporty elements to emphasize the feeling of youth, and strives to create the taste of "small steel cannon". Geely ripple-style family grille uses two-color matching, black piano paint as the base color, and with the red border, the sporty temperament immediately emerges. With the new black car logo, the six black gems look a lot more textured.

The fog lamps on both sides of the bumper are integrated with the erected air diversion channel, coupled with the very prominent shovel-shaped bottom skirt, which is very performance car style. A millimeter wave radar generator is installed on the lower grille.

Although positioning a small SUV, Binyue tried to make the body as large as possible, with length, width and height of 4330/1800/1609mm respectively, and the wheelbase reached the compact entry standard of 2600mm. In this way, the front and rear overhangs need to be shortened as much as possible, and the overall body looks very compact.

The suspended roof features an obvious push-down design to create a coupe feel. The D-pillar design is very colorful. The same-colored base is matched with black, and the C-pillar creates a small window, which is more ingenious. The body is designed with a double waist line, which is more obvious through the door handle, while the lower one is designed to be lighter, giving a more three-dimensional sense of the side. The black bottom skirt echoes the front of the car.

The outer rearview mirror cover is available in carbon fiber material, which is very flavorful.

Doorknob for keyless entry.

Unlike the previous real model using Linglong tires, this test drive model uses Continental tires. Although the size is 215/55 R18, the latter’s grip will be better. The internal red brake calipers have a good visual effect.

The tail shape is also super sporty, with a large-sized rear wing at the top giving a stunning visual impression. Additionally, there are 5 diversion holes inside, which have an aerodynamic effect and can increase the rear downforce.

The shape of the taillight is slightly flat, but it can be seen that the inner light guide strip is annular. Chrome strips running through the left and right are inserted into the inside of the taillight.

The design of the bottom skirt is also very dynamic, with two-sided exhaust pipes, and the lower guard plate is designed with a large-size diversion groove, which gives a very deep impression.

The carriage layout – simple style but rich in functions, with enough space in the back row

The interior of the carriage is simple and has a very Volvo taste. But at the same time, the materials used inside are more particular, using a large area of soft plastic materials and brushed panels, which looks very textured. And in terms of color matching, the benefits of signing in, the combination of red wine and silver panels does not have any sense of incompatibility.

The buttons and knobs on the door handle have a good texture and are relatively crisp to use.

The steering wheel size is not large, the flat bottom design is very sporty, the grip is good, and the paddle shift at the back can stimulate driving desire.

The high-end model features a full LCD instrument panel, but the UI interface is a bit crude.

The central control adopts a floating horizontal 10.2-inch touch screen, equipped with Geely’s latest generation of GKUI "Geek Intelligent Ecosystem", which has the characteristics of listening, walking, talking, intelligent control, etc. It can realize three kinds of personalized wake-up, online listening, multimedia, voice interaction, Autonavi navigation, APP app store and other intelligent functions. The first copyrighted music online has reached more than 14 million songs; Autonavi navigation realizes real-time updates, real-time road condition navigation can receive the address of WeChat friends at the same time, making it more convenient to travel together; voice interaction can control sunroof, car window, air conditioner, cloud voice control, life assistance, global interruption and other commands, and supports the recognition of 6 major dialects such as Cantonese, Sichuan, and Taiwanese. In addition, the system also supports 4G communication + on-board wifi to achieve long-term online connection of multiple devices in one car. Overall, the functions are relatively complete, and various operations are relatively smooth.

A special mobile phone compartment and friction pad are arranged in front of the stop lever. However, wireless charging is not configured, which is a pity.

The design of the seat is very flattering, the red embellishment enhances the sporty atmosphere again, the side support of the seat cushion and backrest is in place, the leather fabric is soft and hard, and the shoulder position is made of fabric with stronger friction. The ergonomics of the seat is in place, and the ride comfort is great.

The space in the back row is relatively spacious, with enough legroom and slightly less overhead space. However, the seats on both sides of the back row are equipped with lateral supports to increase ride comfort, which is worthy of praise.

The trunk space is not large enough for daily life, and long-distance travel may be tight.

A smaller size spare tire was used.

Power and handling – sufficient power reserve, sufficient cornering support, quite a foundation in control

In terms of power, Binyue has two three-cylinder engines of 1.5T and 1.0T to choose from, of which the 1.5T engine has a maximum power of 130kw (177PS) and a maximum torque of 255Nm. The 1.0T engine has a maximum power of 100kw (136PS) and a maximum torque of 205Nm. The main models of Binyue are equipped with 1.5T engines, which are matched with a 7-speed wet dual-clutch transmission. The 100-kilometer acceleration reaches 7.9S, and the comprehensive fuel consumption is as low as 6.1L. It has to be said that this power system looks good in terms of data.

So, how is the actual performance? First of all, in the idle state, the transfer of this engine appears smooth and quiet, and there is almost no noise and vibration in the car. The quietness in the car is relatively high, and there is a certain sense of advanced. Since we are driving on a simulated track, we do not experience the daily driving state, and directly use full throttle driving. Surprisingly, during the linear acceleration process, we can constantly hear the tire noise, indicating that the torque output of this engine is quite impressive, and the grip of the Continental tires is not worthy of its torque, so that a considerable part of the power is lost. Afterwards, Kan looked at the ground and found that there was a lot of gravel on the concrete floor, which was one of the reasons for the slippery tires. If it was on an asphalt road, he believed that the acceleration performance would be better. But even so, its speed-up ability was commendable.

During the emergency braking process, the stability of the car body is also good, the frame feels very rigid, and the suspension support is also very sufficient. During the braking process, there is no obvious nodding imagination, nor does the tail shake. When passing through the speed bump, you can feel that the suspension setting is hard, and the transmission of road feeling is still relatively rich. Of course, the car body will inevitably have some shaking.

In the S corner, the steering wheel of Colorful is pointed accurately, the correction force is appropriate, and the handling feel is quite pleasing to the driver. The support force of the suspension is brought into play here. When cornering, the support force is sufficient, and the tilt range of the body is small. During the process of switching between left and right corners, the body’s alignment ability is higher. It should be said that Colorful does have a good control foundation, with power reserves, a solid chassis, and a high accuracy of the steering wheel. For friends who love to control, this is a car with considerable potential for modification. If the center of gravity is slightly reduced, its cornering ability and handling feel will be greatly improved.

As Geely’s new upgrade, Binyue has not only greatly upgraded the control level, but also made considerable achievements in the intelligent driving. In terms of intelligent driving assistance, Binyue has reached the L2 level. The whole series is equipped with a new generation of ESC body electronic stability system as standard, and the unique AEB-P urban pre-collision safety system with pedestrian identification can identify vehicles and pedestrians over 80cm in height, sense the collision risk more than 2s in advance, and realize automatic braking within 40km/h of relative speed; BSD blind spot monitoring, TPMS intelligent tire temperature and tire pressure monitoring system, 360 ° million high definition panoramic images, intelligent high definition vehicle driving recorder and other safety configurations provide all-round safety protection for intelligent driving.

At the test drive meeting, we experienced the ICC intelligent adaptive cruise system, which can automatically follow the car in front within the speed range of 0-150km/h, and control the acceleration, deceleration and even braking within the set speed range. In addition, Colorful is also equipped with an automatic parking system, which supports side and vertical warehousing, and does not need to control the accelerator, brake and steering wheel during the entire warehousing process, or even switch gears. You only need to press and hold the automatic parking button of the lever pad. This function is much more advanced than ordinary automatic parking.

Kan Ge concluded:

Geely launched the BMA platform in the hope that the product will be upgraded again on the existing basis, from a good-looking and stable quality family car to a small steel cannon with control sports and driving pleasure. It is a big step forward for the overall car-making skills. We are pleasantly surprised to see that Binyue does have a quite good control foundation. Among all the self-owned brand models, there are only a few that can make breakthroughs in driving pleasure. On the other hand, the fully armed intelligent driving assistance makes this unit a leading level in terms of safety and comfort. Considering the price of Binyue, Kan Ge believes that its cost performance is very high, and it can compete with the small SUV of the joint venture.

Demystifying "Guanyin Mountain": Fan Bingbing underwear net socks, showing rebellious and wild


"Guanyin Mountain" poster


Fan Bingbing and Chen Bolin’s Kissing Scene


Fan Bingbing is worthy of the topic queen, the recently exposed "Guanyin Mountain" MV shooting scene photo definitely earned enough attention

  Movie Network News(Text/Yaru Yang) The film starring Fan Bingbing and Chen Bolin will be released nationwide on March 4. With this film, Fan Bingbing has his first access to the international film queen – the film queen of the Tokyo Film Festival. On February 24, the film held a media viewing in Beijing. Fan Bingbing entered the film in his underwear in "Guanyin Mountain", which was sometimes pure and sometimes wild, and his performance was quite eye-catching. Chen Bolin also has a passionate tongue kiss drama. While the film is full of fragrant shots, it also explores life and death, as well as a series of issues such as growth, generation gap, family ties, friendship, and love. [Movie Network] will uncover the highlights of "Guanyin Mountain" for you one by one.


Fan Bingbing Sexy Poster


Bar singing


Fan Bingbing in ripped fishnet socks

Fan Bingbing dances in ripped stockings, looks sexy in underwear

  In "Guanyin Mountain," Fan Bingbing plays a girl who sings in a bar. His boyfriend, Chen Bolin, is also forced by life to make a living by selling gasoline illegally and selling alcohol in bars. Although Fan Bingbing appears in the film most of the time without makeup and clothes are also rags, he is still quite stylish and has a bit of a "sharp sister" flavor.

  Although there are no large-scale shots such as accidental lighting, Fan Bingbing also has no shortage of beautiful performances in "Guanyin Mountain". At the beginning of the film, Fan Bingbing is the whole process of changing clothes and cross-dressing, wearing smoky makeup, wearing a white wig, and even blue underwear into the camera, looking sexy. Then Fan Bingbing appeared in ripped net socks; dancing in the disco, showing his wild side.


Fan Bingbing and the female director’s kiss is definitely a shocking kiss, and she also kissed a female ruffian in the film


Fan Bingbing "Sharp Sister" shape


"Guanyin Mountain" stills


"Guanyin Mountain" promotional photo

Fan Bingbing smokes and kisses female ruffians, Chen Bolin is still too "blue door"

  Compared to Fan Bingbing’s sexiness, Chen Bolin did not show any weakness. He kissed a woman on the tongue and touched her thighs in a bar, and the scene was quite passionate. However, Chen Bolin’s performance did not make much breakthroughs. From the style to the performance method, it was similar to his starring role.

  Fan Bingbing, also known as "Fan Ye", in "Guanyin Mountain", the audience can also really experience Fan Bingbing’s "pure man" style. In order to help his bullied friend stand out, Fan Bingbing smashed himself in the head with a wine bottle, his face was covered in blood, and then forcibly kissed the female sister, scaring several ruffians.
 


Zhang Aijia, Fan Bingbing


"Guanyin Mountain" stills


"Guanyin Mountain" stills


"Guanyin Mountain" stills


"Guanyin Mountain" stills

"Guanyin Mountain" explores the emotional issues of life and death, and the music sets off the oppressive atmosphere

  Zhang Aijia’s powerful performance in "Guanyin Mountain" made people applaud, and she portrayed a mother who was a little mentally disturbed due to the loss of her son. The music in "Guanyin Mountain" is also fascinating, and the rock version of "One Game, One Dream" and Xu Wei’s "Blue Lotus" highlight the rebellion of youth and the helplessness of life. But in order to achieve the effect of letting the audience dance with the protagonist, many scenes were shot by hand-held method, and the camera was shaken more severely, which made people feel a little motion sickness.

  The film’s realist style, the story of three young people played by Fan Bingbing, Chen Bolin, and Fatty Long silently struggling for life, explores the misunderstandings, emotional betrayals and forgiveness between the two generations, and explores issues such as life and death. As Zhang Aijia’s line in the film, "People can’t be alone forever, being together is forever!" This may be the most important point of the whole film.

Next page More wonderful pictures

Henan province introduces 19 measures to support major new infrastructure buildings

  Shanghai Securities Daily China Securities Network News, according to the Henan Provincial People’s Government on August 4, the General Office of the Henan Provincial People’s Government issued the "Several Policies for Supporting Major New Infrastructure buildings in Henan Province", proposing a total of 19 measures in six aspects, including consolidating and upgrading the status of information and communication hubs, accelerating the construction of central computing power highlands, and promoting the deep empowerment of integrated infrastructure.

  Specifically, the "Several Policies" propose to establish a computing power platform operation and settlement sharing mechanism with "computing power coupons" as the core, and issue "computing power coupons" with a total scale of not more than 50 million yuan each year. Support enterprises, scientific research institutions, universities, etc. to use the national supercomputing Zhengzhou Center, artificial intelligence computing centers with a computing power scale of 100P FLOPS (floating point operations per second) or more, and data centers with more than 1,000 standard racks. Reward 20% of the cost of using computing power resources, and each user unit will enjoy an annual reward of not more than 1 million yuan "computing power coupons". The required funds will be shared by the provincial and municipal finances in a ratio of 1:1.

  In terms of increasing the intensity of intelligent charging infrastructure building, the "Several Policies" propose that the land for charging infrastructure be included in the scope of land for urban public facilities business outlets, and support the construction of public charging stations by means of reconstruction and expansion of existing refueling (gas) stations; in accordance with the land supply mode of refueling (gas) stations, priority is given to the construction land for charging stations along national and provincial highways; in addition to supplying land in accordance with the way of transfer, all localities are encouraged to provide land in the form of state-owned construction land use rights as capital or shares, and cooperate with social capital to build charging infrastructure.

  The full text is as follows:

  Henan province supports several policies for major new infrastructure buildings

  In order to accelerate the construction of a high-level new infrastructure system and effectively support the high-quality economic and social development of the province, the following policies are formulated.

  First, consolidate and enhance the status of information and communication hubs

  1. Continuously promote network infrastructure building. Support basic telecommunications enterprises to continue to expand Zhengzhou’s national-level Internet backbone direct connection point transmission network, improve inter-provincial special lines, optical cables and other network facilities, and improve the quality of network interconnection with provinces and cities where the national hub node of the national integrated computing power network is located. Zhengzhou’s national-level Internet backbone direct connection point has an annual expansion of more than 300G of interconnection bandwidth, and each interconnection unit will be given a one-time reward of 2 million yuan. (Responsible unit: Provincial Communications Administration, Department of Finance)

  2. Strive to create a national-level new Internet exchange center. Support Zhengzhou City to establish a national-level new Internet exchange center, and provide guarantees in terms of capital subsidies, staffing, office space, etc. In accordance with relevant national construction review requirements and regulations, provide corresponding policy support. (Responsible units: Zhengzhou Municipal Government, Provincial Communications Administration, Department of Industry and Information Technology, Department of Finance, Development and Reform Commission, Provincial Party Committee Organization, Provincial Human Resources and Social Security Department)

  Second, accelerate the construction of the central computing power highlands

  3. Support computing power applications. Establish a computing power platform operation and settlement sharing mechanism with "computing power vouchers" as the core, and issue "computing power vouchers" with a total scale of not more than 50 million yuan per year. Support enterprises, scientific research institutions, universities, etc. to use the national supercomputing Zhengzhou Center, artificial intelligence computing centers with a computing power scale of 100P FLOPS (floating point operations per second) or more, and data centers with more than 1,000 standard racks. Reward 20% of the cost of computing power resources. Each user unit enjoys an annual reward of not more than 1 million yuan "computing power vouchers". The required funds are shared by the provincial and municipal finances in a ratio of 1:1. (Responsible unit: Provincial Development and Reform Commission, Finance Department)

  4. Promote the construction of green data centers. For new data centers with a PUE (power usage efficiency) of less than 1.3, or existing data centers with an annual PUE reduction of more than 0.01 (or equivalent power savings of more than 1.50 million kWh), each TCE-metal rack in use will be given no more than 1,000 yuan per year. Among them, the park-level data center PUE is calculated in units of single machine rooms in the park, and the required funds will be shared by the provincial and municipal finance in a ratio of 1:1. (Responsible units: Provincial Development and Reform Commission, Communications Administration, Finance Department, Power Company)

  5. Support the construction of industrial data centers. For new national or regional data centers in transportation, industry, water conservancy and other fields recognized by the state, a one-time reward of no more than 5 million yuan will be given. (Responsible unit: Provincial Development and Reform Commission, Department of Finance)

  6. Support the construction of energy storage facilities for computing power infrastructure. Encourage supercomputing centers, smart computing centers, new data centers, etc. to configure energy storage facilities according to local conditions to improve power self-balancing capabilities; for the construction of energy storage facilities with a scale of more than 1,000 kWh, the provincial finance will give a one-time reward. (Responsible units: Provincial Development and Reform Commission, Communications Administration, Finance Department)

  III. Deeply empowering integrated infrastructure

  7. Support the construction of smart transportation. Combined with provincial financial resources, appropriate subsidies will be given to new smart transportation projects such as smart high-speed, smart ports and shipping, and multimodal transportation. (Responsible unit: Provincial Department of Transportation)

  8. Increase the intensity of intelligent charging infrastructure building. Include charging infrastructure land into the scope of urban public utility business outlets, support existing refueling (gas) stations to build public charging stations through reconstruction, expansion, etc.; in accordance with the land supply model of refueling (gas) stations, give priority to the construction land of charging stations along national and provincial highways; in addition to supplying land in accordance with the transfer method, encourage all localities to provide land in the form of state-owned construction land use rights or shares, and cooperate with social capital to build charging infrastructure. For newly built special charging facilities in public service fields such as public transportation, sanitation, logistics, and commuting, and new public charging facilities along expressway service areas, national (provincial) roads, and intercity expressways, provincial financial awards will be given according to 30% or 40% of the total investment in main charging equipment. (Responsible units: Provincial Department of Housing and Urban-Rural Development, Development and Reform Commission, Department of Natural Resources, Department of Industry and Information Technology, Department of Transportation, Department of Science and Technology, Department of Finance, Local Financial Supervision Bureau, Henan Banking and Insurance Regulatory Bureau, Provincial Electric Power Company)

  9. Speed up the construction of secondary nodes for industrial Internet identification analysis. For the construction units of new nodes, post-subsidies of no more than 1 million yuan will be given according to a certain proportion of the actual investment in software and hardware. (Responsible units: Provincial Department of Industry and Information Technology, Communications Administration, Finance Department)

  IV. Breakthrough development of major innovation infrastructure

  10. Support major science and technology infrastructure building. For projects included in the annual plan of major science and technology infrastructure building in the province, investment subsidies will be given according to the actual construction situation according to the principle of "one matter, one discussion, shared responsibility among provinces and cities". (Responsible unit: Provincial Department of Finance, Development and Reform Commission)

  11. Strengthen the pre-research of major scientific and technological infrastructure. Coordinate funds to support forward-looking leading, strategic-oriented, application-supporting and other major scientific and technological infrastructure to carry out key technology research, and provide sufficient technical and engineering reserves for project construction. (Responsible unit: Provincial Development and Reform Commission, Finance Department)

  12. Promote the sharing and sharing of provincial major scientific and technological infrastructure. Support provincial major scientific and technological infrastructure to open up innovative resources such as device platforms, instruments and equipment, scientific data to the society, use provincial innovation ecological support special project funds, and provide subsidies to management units with excellent performance appraisal and eligible users according to the amount of shared and open services. (Responsible unit: Provincial Department of Science and Technology, Department of Finance)

  13. Promote the transformation of major scientific and technological infrastructure achievements. Use the provincial innovation ecology to support special project funds to promote the transformation of technological achievements formed by major scientific and technological infrastructure in the province; encourage relying on universities and scientific research institutes in the province to build major scientific and technological infrastructure, and implement technology transfer and transformation in Henan. A maximum of 10% of the post-subsidy will be given according to the turnover of the previous year’s technology contract, and each unit will not exceed 1 million yuan per year. (Responsible unit: Provincial Department of Science and Technology, Department of Finance)

  14. Support the construction of laboratories, "smart islands" and other facilities. For provincial laboratories laid out at the provincial level, according to actual needs, support for start-up fees and R & D funds during the construction period; for provincial laboratories established under the leadership of local governments, a certain amount of R & D subsidies will be given according to the investment of local governments; if the operating company issues corporate bonds for financing, a discount subsidy of up to 30% will be given, and the provincial and municipal finances will share it in a ratio of 1:1. For "smart islands" that pass the assessment after the construction period, a post-subsidy of not more than 50 million yuan will be given. (Responsible units: Provincial Department of Finance, Department of Science and Technology, Development and Reform Commission)

  Establish and improve the incentive mechanism for new infrastructure building

  15. Strengthen incentives for new infrastructure buildings. Study and formulate evaluation standards for new infrastructure buildings and carry out evaluation work. The top 3 provincial municipalities (including Jiyuan demonstration area and airport area) with comprehensive development level will be rewarded with 5 million yuan respectively, and the top 5 counties (cities, districts) with comprehensive development level will be rewarded with 2 million yuan respectively. The evaluation results will be used as a reference for prioritizing policy funds in other digital economy fields. (Responsible unit: Provincial Department of Finance, Development and Reform Commission)

  Strengthen the guarantee of major project elements of new infrastructure buildings

  16. Attract social capital to increase investment. Guide government investment funds to support new infrastructure building, and encourage localities to explore the establishment of new infrastructure building funds. Support policy banks, development Financial Institution Groups and commercial banks to issue special project loans with preferential interest rates, and actively form syndicates. Improve the government-bank-enterprise docking mechanism, establish a high-quality project list, regularly carry out policy publicity and project docking activities, and support social capital to increase investment in new infrastructure building. (Responsible units: Provincial Department of Finance, Development and Reform Commission, Local Financial Supervision Bureau, Zhengzhou Central Sub-branch of the People’s Bank of China, Henan Banking and Insurance Regulatory Bureau)

  17. Strengthen the service guarantee of land use and energy use. Incorporate communication base stations and other related facilities into land and space planning at all levels, and make overall arrangements to ensure the indicators of new construction land. Party and government organs, enterprises, institutions and public institutions at all levels and other public facilities, as well as municipal, green space, highways, railways, airports, subways and other public facilities, should be open to 5G base station construction and settle electricity bills according to direct power supply prices, reserve base station sites, communication machine rooms, pipelines and other construction space, and provide convenient passage. Support telecommunications enterprises to jointly build and share communication pipelines (pipe holes). Encourage new infrastructure building operators to participate in electricity market transactions and improve cost control capabilities. (Responsible units: Provincial Department of Natural Resources, Development and Reform Commission, Communications Administration)

  18. Strengthen the talent team for the operation of new infrastructure buildings. Relying on talent projects such as the "Central Plains Talent Program", increase the introduction and training of high-level talents and teams in the field of new infrastructure, and provide support in the areas of talent settlement, housing security, children’s education, medical security, and spouse employment. (Responsible unit: Provincial Party Committee Organization Department, Provincial Human Resources and Social Security Department)

  19. Strengthen the guarantee of capital elements. Coordinate provincial finance-related special project funds to support the construction and operation of new infrastructure projects. Actively support qualified new infrastructure building projects to apply for special project bonds, and give full play to the investment-pulling role of bond funds. (Responsible unit: Provincial Finance Department, Development and Reform Commission)

  If the policies issued by Henan Province are inconsistent with the above policies, they will be implemented in accordance with the principle of "no duplication on the high". They have enjoyed the non-repetition support of other support policies. The above policies will be implemented from the date of issuance and will be valid until December 31, 2025.

The survival picture of dense scenery, a reflection on the hometown in Mo ‘erdaoga.

"Mo ‘erdaoga" is an Ewenki language, which means "a place with birch trees". It is located at the northwest foot of Daxing ‘anling Mountains, bordering hulun buir grassland in the south and the Ergun River between China and Russia in the north. The mountains are rolling, the ancient trees are towering, the vegetation is rich, and the streams are densely covered, showing the secluded, wild, beautiful and new style everywhere. However, "Mo ‘erdaoga" is not a film with only magnificent scenery, directed by Cao Jinling.

This is a film that reflects on the lost people and the lost environment. The director tells the story about the creative occurrence-the "Mo ‘erdaoga" she witnessed as a child will never be seen again. She wants more people to know what kind of Mo ‘erdaoga it is.

The first thing that brings the audience is endless beauty. In winter, heavy snow falls, the mountains are covered with yarn and covered with flocs, and the fog is full of branches, crystal clear. In spring and summer, the cold snow melts, and in autumn, the leaves are red with frost, and the wind around the forest surges, and the clouds are clear and the mountains are gorgeous … The film was filmed for two years, and it has traveled through the four seasons, and also witnessed the changes of the scenery here.

In another winter, a grand ceremony about life and death, the mother died with the bear under the shotgun to save her young child. Nevertheless, the bear was respected by the hunter and held a solemn ceremony. At this time, everyone, the forest, the trees and the animals, remained in awe.

However, with the rapid leap of the times, more and more people have forgotten their awe. Even the most basic rituals are slowly disappearing, and animals are hunted at will. Tu Tu pointed to her fur coat and said that she hunted it herself in order to win the favor of Chun. If she likes it, she can also get one for her.

 

The wanton felling of trees has caused extreme damage to the ecology here. Those who cut trees no longer worry that killing a "mother tree" will lead to the death of surrounding trees and the loss of land … In the process of this transformation, the director on the one hand let the audience see the beautiful scenery of this dense area of Mordaoga, and also let the audience witness the living picture there.

The most surprising thing is the ceremony of the old tree sitting in the temple-when a tree is cut off, but it doesn’t fall down under the support of the poles, at this time, any sound will trigger the punishment of the tree, and the tree will hit the person who made the sound … mysterious and full of unexplained "animism", and the way of survival in which man and nature are balanced.

In the director’s shot, the survival picture goes hand in hand with a charming love. My younger brother Lin Zi (Eric Wang) and his older brother Tu Tu (Ligeng Si) fall in love with Chun (Qi Xi) at the same time. Tu Tu tells his younger brother that he can’t conquer that woman, and only he deserves it … But after being forced to leave the logging team, Chun finally chooses his seemingly weaker brother. Just like man and nature, man can’t conquer nature, but he can live with it.

Instead of going to the city, the two returned to the forest, where they stuck to their beliefs about this forest-in other words, everyone has a forest to protect in their hearts, and protecting that forest from infringement is the protection of their hearts and cultural hometown.

Visiting relatives from prison during the Spring Festival and seeing off his father-in-law and father, he has no regrets in life/figure

  Li Linping (a pseudonym), a prisoner, never imagined that he had the opportunity to leave prison to visit relatives during the Spring Festival this year. Having a reunion dinner, seeing off my elderly father-in-law and looking after my seriously ill father … Li Linping said that the experience of visiting relatives made him very excited. "I just want to make a good transformation, get out of prison as soon as possible and live a good life again." It is understood that this year’s Spring Festival, 42 prisons in the province organized a total of 274 prisoners to leave prison to visit relatives. Recently, all prisoners who left prison to visit relatives returned to prison on time.


  


  Leave prison: to leave prison freely.


  Li Linping, who is over 40 years old, is visiting relatives for the second time. Compared with the previous experience of visiting relatives, he felt very deeply that he was sentenced to 15 years’ imprisonment for corruption and abuse of power: "This time it is a reward, which is different from visiting relatives outside the prison. There is no full monitoring, and his psychology is very relaxed, and at the same time he has a sense of responsibility."


  In 2004, Li Linping’s mother-in-law died of illness, and he was granted a special leave from prison to visit relatives. From 3 pm to 6 pm that day, Li Linping, led by two policemen, returned to his hometown Qingbaijiang. After knocking on the head several times in front of her mother-in-law’s spirit and hastily comforting her wife and family, Li Linping reluctantly embarked on the way back to prison.


  At the beginning of February this year, Li Linping was pleasantly informed by Jintang Prison that he was on the list of people who left prison to visit relatives during the Spring Festival! It turned out that because of his good performance after he was imprisoned, Li Linping was given the opportunity to leave prison to visit relatives. At 9: 00 a.m. on February 5, Li Linping dressed up completely and excitedly appeared in front of his wife, sister, brother and other relatives. Accompanied by them, he confidently stepped up and walked out of the prison gate for the first time.


  Home: My father-in-law finally waited for him.


  In the morning, Li Linping went to his father-in-law’s house first. The 82-year-old father-in-law was seriously ill in bed. Li Linping came to the old man’s bed and took his hand tightly: "Dad, I came back to see you. Who am I?" After several calls, the old man raised his hand excitedly and said in a trembling voice, "Are you a son-in-law …" "He has been waiting for me, and now he finally sees me." Li Linping said that at noon the next day, the old man finished his life peacefully.


  Youth League Year: For the first time in many years


  At noon on the first day of returning home, a large family had a reunion dinner at their wife’s home. The family kept raising their glasses to bless the New Year and Li Linping. "For so many years, I went home for a reunion dinner for the first time. I am so happy to see a family in harmony. " Li Linping enjoyed this meal so much that he drank a little wine happily, even though he didn’t drink much at ordinary times.


  Filial piety: taking care of father before bed


  Li Linping, accompanied by his family, rushed to the General Hospital of Chengdu Military Region to visit his 84-year-old father almost every day. Because of his careless fall, his father wearing a ventilator could not speak. "Dad, I’m coming to see you. If you know, blink your eyes." Father moved and really blinked a few times slowly.


  "I finally saw the old man for the last time, but I also regretted that I could not be filial." Li Linping said that just after he returned to prison for half a month, his father quietly stopped breathing. He is very grateful to the prison for giving him the opportunity to leave prison to visit relatives, so that he can see the two old people for the last time.


  Significance: Carrying out humanized management.


  Yesterday, the reporter learned from the Provincial Prison Administration that all prisoners who left prison to visit relatives had returned to prison within the specified time, and there was no incident of supervision safety accident and criminals who left prison to visit relatives disturbing social order. Among them, Liu, a criminal in Chengdu Juvenile Delinquency Center, took the initiative to participate in local rescue and relief activities during his visit from prison, and the local town government sent a special letter of commendation.


  "Under the premise of strict standards,’ sunshine’ approval and ensuring safety, visiting relatives outside prison is an important means to improve the quality of criminal reform, which is the embodiment of the criminal policy of’ tempering justice with mercy’ and also conforms to the current advanced execution concept." Li Xinmin, Party Secretary of the Provincial Prison Administration, said.


  Liu Zhicheng, director of the Provincial Prison Administration, said: "Visiting relatives after leaving prison is an important measure to implement humanized management in prisons and an important embodiment of the prison policy of’ reforming people’. We will strengthen the summary, strive to improve and constantly advance." (Reporter Yang Qin)

Editor: Jufu

Early project

Wen | Yao Lan

Clean Beauty is becoming a new fashion trend.

NPD, a well-known American market research organization, announced the impact of the COVID-19 epidemic on the beauty industry. The data showed that the sales of beauty products dropped by 14%, but the sales of pure beauty products rose by 11% against the trend. According to Tmall data, during the period of June 18 this year, the sub-categories such as essence, mask, cleansing and makeup remover under Tmall International Pure Beauty category all increased by more than 100% year-on-year.

What is "pure beauty"? In August this year, Tmall International Beauty and COSMOHits, the beauty media, made a clear definition of the concept of "pure beauty" for the first time, including four aspects: harmless addition of ingredients, environmental friendliness and zero harm, animal friendliness and cruelty, and sustainable environmental protection and zero waste.

Since 2020, foreign big beauty groups have invested in adding more pure beauty tracks (for example, Shiseido Group acquired Drunk Elephant, a brand of pure beauty and skin care, for US$ 845 million, and Unilever acquired Tatcha for US$ 500 million), and domestic pure beauty brands also came into being.

36Kr recently came into contact with China pure beauty brand "Dewy Lab Yiyi", which was founded in 2020, aimed at the core consumer groups such as sensitive muscles, pregnant women, medical beauty crowd and new white-collar workers, focusing on cosmetic products with both "pure ingredients" and "excellent makeup effect" and advocating a romantic feeling of "self-satisfaction". It is understood that "Dewy Lab" won the "Blogger’s Choice" Award in Little Red Book 2021WILL Future Brand Award.

The picture is provided by the enterprise.

Dewy Lab launched its first new product "Morning" series in January this year, including three single products: morning dew foundation cream, morning mist powder and morning glow blush cream. After launching the brand Tmall flagship store and the official applet, the monthly sales of single products have exceeded 10,000 at present.

Amber, the founder of Dewy Lab, told 36Kr that most cosmetic formulations on the market now are mainly designed with the basic goal of "beauty", focusing on makeup effect and skin feeling, regardless of whether the ingredients are harmful to the skin. "Dewy Lab Love" started from the first series, and its products focused on makeup, trying to give consumers peace of mind protection from the part closest to the skin.

The picture is provided by the enterprise.

The standard of pure make-up advocated by "Dewy Lab" includes three aspects:

First,user friendlyThat is, it does not contain harmful and controversial chemical components such as talcum powder, plastic beads, mineral oil, nipagin ester, etc. In order to provide unique pure beauty products, the brand will not only bring the research and discovery of raw materials and formulas by Chinese scientists in universities such as Cambridge University and University of Pennsylvania back to China, so as to speed up the product iteration, but also become a strategic partner with China Inspection Department to strictly control the formula of each product.

Second,Friendly life, that is, no animal experiments, and pet-friendly, playing licking is non-toxic. At this point, "Dewy Lab" hopes to help the development of front-end toxicology testing in the future.

Third,Environment friendlyAdvocate the recyclability and degradability of product packaging materials, take carbon neutrality as the ultimate goal, and constantly optimize production methods.

It is reported that the core team of Dewy Lab is from Cambridge University, University of Pennsylvania and Nanyang Technological University, and their main research directions are pharmacology, biochemistry and chemistry, which are closely related to the makeup formula and raw materials. On the basis of referring to the European and American brand purity standards, according to the front-end research results and credible academic journals, they have formulated and constantly updated the scientific, rigorous and systematic "Dewy Lab" brand purity standards.

At present, the brand has explored the triangular structure of product research and development: 1) the team of brand scientists strictly controls the use of raw materials to ensure the safety of ingredients; 2) Joint research and development with the formula laboratory to jointly break through the bottleneck of pure formula and ensure the exclusive use of formula; 3) Each product must be tried by top makeup artists in the industry to ensure excellent makeup effect and skin feel.

Amber said that at this stage, "Dewy Lab Love" mainly relies on social media to strengthen the spread of brand value proposition. In the future, we will continue to focus on the research and development of new products, bringing consumers more product choices and a more pleasant experience.

After the help of the Shanghai people went to Guizhou, Chen Zhi, Secretary of the Guizhou Provincial Party Committee wrote a letter!

In May of this year, a Shanghai elderly tourism group consisted of 30 people to Guizhou travel. In five days, they visited the Scenic Area of ??Xijiang Miao Village, LIBO size, Huangguoshu Waterfall.

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Hu Guangdan, a member of Shanghai Elderly Tourism Group

In the Guizhou tour guide, the driver’s enthusiastic service, the employees of the scenic area are responsible for them to travel and satisfied. After returning to Shanghai, Huang Fan wrote a letter to the party secretary of the Guizhou Provincial Party Committee in the Tourism Group, Sun Zhigang:

The beautiful scenery of the mountains and the hearts of Guizhou people

-The public letter from the Secretary of the Provincial Party Committee

Comrade Sun Zhigang, Secretary of the Provincial Party Committee:

Since May 22, 26, Shanghai tourists participated in the Chunqiu Tourism Company to visit Guizhou. Our 30 tourist teams swimming in Xijiang has thousands of houses. LIBO’s natural bridge, big seven holes, small seven holes, and yellow fruit trees. Due to time, we only swim in Guizhou’s beautiful scenery. It can be a spectacular scenery, a beautiful environment and good air not only injected the health of our middle -aged and elderly people. It also makes us unforgettable memories.

More memorable services to the people of Guizhou Scenic Area. They want tourists to think, help tourists need, and let most tourists come to the hall for satisfaction. For example, the service of the patio travels, Master Li, who has set up a coach is a representative. Master Li served us for a few days. Not only is the car stable, but the service attitude is also very enthusiastic, reducing your luggage for us. Carry all the way to train seat training. be careful. Miss Wu Tong always laughed and introduced the mountain scenes, historical events, and clear people in Guizhou. It is also an introduction to the source, the formation and development of multi -ethnic culture in Guizhou. Guizhou special products, Guizhou’s special products, political history, economy, culture, and Guizhou’s social development is now in the future. Her emotional interpretation is like a vivid and interesting Guizhou multicultural course.

According to the travel itinerary, she also took us to the museum and related shopping malls. Guests can buy more, completely voluntarily, no slightest, forced meaning, still as always, full of enthusiasm for everyone. 30 tourists have a common feeling: Tian Gui’s service is different from the so -called service exposed black guidelines.

When our itinerary entered the golden scenic area, let us come to the sightseeing car of the next attraction. It is not long. It is attracted to the beauty along the way. Many people excitedly took out their mobile phones to take pictures. Tourists also want to take a mobile phone, but the mobile phone is gone. If you lose your phone, it doesn’t matter. The most important thing is that the memory is gone. The tourist is very frustrated and has no interest in watching views. A partner accompanied by the lost mobile phone. I didn’t think anyone answered. This is an unexpected surprise. Tell the tour guide. Tian Weiyu contacted the phone and confirmed that Wang Zhirong received a mobile phone in the car from the car to the tourist car company. Treatment of all confirmation, tourism and tourism returned to the previous excitement and happiness. When the tour of the day was over, when Tian Gui took away his mobile phone, he could defend the owner of the phone. Cao Yuanyuan, a dispatcher, was very serious. He requested calling the mobile phone number. When the dispatcher confirmed, he was rude to the owner and reminded it with goodwill: "Pay attention to keep your own items. There is no similar situation."

Comrade Zhizhi: The author travels at home and abroad. But to Guizhou or the first time. But this is the first time. Let us feel that Guizhou is not only beautiful and beautiful, but at the same time, let us experience the beauty of Guizhou people. Guizhou tourism service.

In this regard, let’s take a look at the actual impact of the provincial government and the provincial government in the 19th national spirit and socialist thought with Chinese characteristics. You are also developing tourist attractions and also create a good tourism atmosphere. This is the past, and the vast and vast landscape of this country will reach the arrival of national or even global tourists. We will also actively promote some scope, and the public letter of the Provincial Party Committee will be widely released among our friends’ friends. Try to mobilize friends, family, classmates, comrades, colleagues and familiar urban and rural residents to Guizhou. Let them share the happiness of traveling to Guizhou.

Guizhou’s vast tourist attraction, its beautiful mountains and mountains, beautiful, beautiful scenery, the hearts of the people of Guizhou, and beautiful tourism services. Comprehensive, we can call this Feng Shuibao’s rich country, which is rich and expensive.

From May 22nd to 26th, the representative of Shanghai to Guizhou Tourism Group

Hu Guangdan

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Photo of Shanghai Elderly Tourism Group: Hu Guangdan

Today (July 26), a reporter from Guizhou interviewed Hu Guangdan. He said that the reason for Shen Zhigang, the secretary of the Guizhou Secretary’s Provincial Party Committee, was indeed because of a deep impression on Guizhou this time. The journey is short and wonderful. He wants to promote the external world and let tourists from all over the country go to Guizhou to feel the mountains of Guizhou, beautiful, beautiful scenery, and the soul of Guizhou people!

Reporter | Editor: Fifi is a quiet Guizhou

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Small disasters, plums were punished for 880,000

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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