上海桑拿

　　Shanghai Securities Daily China Securities Network News, according to the Henan Provincial People’s Government on August 4, the General Office of the Henan Provincial People’s Government issued the "Several Policies for Supporting Major New Infrastructure buildings in Henan Province", proposing a total of 19 measures in six aspects, including consolidating and upgrading the status of information and communication hubs, accelerating the construction of central computing power highlands, and promoting the deep empowerment of integrated infrastructure.

　　Specifically, the "Several Policies" propose to establish a computing power platform operation and settlement sharing mechanism with "computing power coupons" as the core, and issue "computing power coupons" with a total scale of not more than 50 million yuan each year. Support enterprises, scientific research institutions, universities, etc. to use the national supercomputing Zhengzhou Center, artificial intelligence computing centers with a computing power scale of 100P FLOPS (floating point operations per second) or more, and data centers with more than 1,000 standard racks. Reward 20% of the cost of using computing power resources, and each user unit will enjoy an annual reward of not more than 1 million yuan "computing power coupons". The required funds will be shared by the provincial and municipal finances in a ratio of 1:1.

　　In terms of increasing the intensity of intelligent charging infrastructure building, the "Several Policies" propose that the land for charging infrastructure be included in the scope of land for urban public facilities business outlets, and support the construction of public charging stations by means of reconstruction and expansion of existing refueling (gas) stations; in accordance with the land supply mode of refueling (gas) stations, priority is given to the construction land for charging stations along national and provincial highways; in addition to supplying land in accordance with the way of transfer, all localities are encouraged to provide land in the form of state-owned construction land use rights as capital or shares, and cooperate with social capital to build charging infrastructure.

　　The full text is as follows:

　　Henan province supports several policies for major new infrastructure buildings

　　In order to accelerate the construction of a high-level new infrastructure system and effectively support the high-quality economic and social development of the province, the following policies are formulated.

　　First, consolidate and enhance the status of information and communication hubs

　　1. Continuously promote network infrastructure building. Support basic telecommunications enterprises to continue to expand Zhengzhou’s national-level Internet backbone direct connection point transmission network, improve inter-provincial special lines, optical cables and other network facilities, and improve the quality of network interconnection with provinces and cities where the national hub node of the national integrated computing power network is located. Zhengzhou’s national-level Internet backbone direct connection point has an annual expansion of more than 300G of interconnection bandwidth, and each interconnection unit will be given a one-time reward of 2 million yuan. (Responsible unit: Provincial Communications Administration, Department of Finance)

　　2. Strive to create a national-level new Internet exchange center. Support Zhengzhou City to establish a national-level new Internet exchange center, and provide guarantees in terms of capital subsidies, staffing, office space, etc. In accordance with relevant national construction review requirements and regulations, provide corresponding policy support. (Responsible units: Zhengzhou Municipal Government, Provincial Communications Administration, Department of Industry and Information Technology, Department of Finance, Development and Reform Commission, Provincial Party Committee Organization, Provincial Human Resources and Social Security Department)

　　Second, accelerate the construction of the central computing power highlands

　　3. Support computing power applications. Establish a computing power platform operation and settlement sharing mechanism with "computing power vouchers" as the core, and issue "computing power vouchers" with a total scale of not more than 50 million yuan per year. Support enterprises, scientific research institutions, universities, etc. to use the national supercomputing Zhengzhou Center, artificial intelligence computing centers with a computing power scale of 100P FLOPS (floating point operations per second) or more, and data centers with more than 1,000 standard racks. Reward 20% of the cost of computing power resources. Each user unit enjoys an annual reward of not more than 1 million yuan "computing power vouchers". The required funds are shared by the provincial and municipal finances in a ratio of 1:1. (Responsible unit: Provincial Development and Reform Commission, Finance Department)

　　4. Promote the construction of green data centers. For new data centers with a PUE (power usage efficiency) of less than 1.3, or existing data centers with an annual PUE reduction of more than 0.01 (or equivalent power savings of more than 1.50 million kWh), each TCE-metal rack in use will be given no more than 1,000 yuan per year. Among them, the park-level data center PUE is calculated in units of single machine rooms in the park, and the required funds will be shared by the provincial and municipal finance in a ratio of 1:1. (Responsible units: Provincial Development and Reform Commission, Communications Administration, Finance Department, Power Company)

　　5. Support the construction of industrial data centers. For new national or regional data centers in transportation, industry, water conservancy and other fields recognized by the state, a one-time reward of no more than 5 million yuan will be given. (Responsible unit: Provincial Development and Reform Commission, Department of Finance)

　　6. Support the construction of energy storage facilities for computing power infrastructure. Encourage supercomputing centers, smart computing centers, new data centers, etc. to configure energy storage facilities according to local conditions to improve power self-balancing capabilities; for the construction of energy storage facilities with a scale of more than 1,000 kWh, the provincial finance will give a one-time reward. (Responsible units: Provincial Development and Reform Commission, Communications Administration, Finance Department)

　　III. Deeply empowering integrated infrastructure

　　7. Support the construction of smart transportation. Combined with provincial financial resources, appropriate subsidies will be given to new smart transportation projects such as smart high-speed, smart ports and shipping, and multimodal transportation. (Responsible unit: Provincial Department of Transportation)

　　8. Increase the intensity of intelligent charging infrastructure building. Include charging infrastructure land into the scope of urban public utility business outlets, support existing refueling (gas) stations to build public charging stations through reconstruction, expansion, etc.; in accordance with the land supply model of refueling (gas) stations, give priority to the construction land of charging stations along national and provincial highways; in addition to supplying land in accordance with the transfer method, encourage all localities to provide land in the form of state-owned construction land use rights or shares, and cooperate with social capital to build charging infrastructure. For newly built special charging facilities in public service fields such as public transportation, sanitation, logistics, and commuting, and new public charging facilities along expressway service areas, national (provincial) roads, and intercity expressways, provincial financial awards will be given according to 30% or 40% of the total investment in main charging equipment. (Responsible units: Provincial Department of Housing and Urban-Rural Development, Development and Reform Commission, Department of Natural Resources, Department of Industry and Information Technology, Department of Transportation, Department of Science and Technology, Department of Finance, Local Financial Supervision Bureau, Henan Banking and Insurance Regulatory Bureau, Provincial Electric Power Company)

　　9. Speed up the construction of secondary nodes for industrial Internet identification analysis. For the construction units of new nodes, post-subsidies of no more than 1 million yuan will be given according to a certain proportion of the actual investment in software and hardware. (Responsible units: Provincial Department of Industry and Information Technology, Communications Administration, Finance Department)

　　IV. Breakthrough development of major innovation infrastructure

　　10. Support major science and technology infrastructure building. For projects included in the annual plan of major science and technology infrastructure building in the province, investment subsidies will be given according to the actual construction situation according to the principle of "one matter, one discussion, shared responsibility among provinces and cities". (Responsible unit: Provincial Department of Finance, Development and Reform Commission)

　　11. Strengthen the pre-research of major scientific and technological infrastructure. Coordinate funds to support forward-looking leading, strategic-oriented, application-supporting and other major scientific and technological infrastructure to carry out key technology research, and provide sufficient technical and engineering reserves for project construction. (Responsible unit: Provincial Development and Reform Commission, Finance Department)

　　12. Promote the sharing and sharing of provincial major scientific and technological infrastructure. Support provincial major scientific and technological infrastructure to open up innovative resources such as device platforms, instruments and equipment, scientific data to the society, use provincial innovation ecological support special project funds, and provide subsidies to management units with excellent performance appraisal and eligible users according to the amount of shared and open services. (Responsible unit: Provincial Department of Science and Technology, Department of Finance)

　　13. Promote the transformation of major scientific and technological infrastructure achievements. Use the provincial innovation ecology to support special project funds to promote the transformation of technological achievements formed by major scientific and technological infrastructure in the province; encourage relying on universities and scientific research institutes in the province to build major scientific and technological infrastructure, and implement technology transfer and transformation in Henan. A maximum of 10% of the post-subsidy will be given according to the turnover of the previous year’s technology contract, and each unit will not exceed 1 million yuan per year. (Responsible unit: Provincial Department of Science and Technology, Department of Finance)

　　14. Support the construction of laboratories, "smart islands" and other facilities. For provincial laboratories laid out at the provincial level, according to actual needs, support for start-up fees and R & D funds during the construction period; for provincial laboratories established under the leadership of local governments, a certain amount of R & D subsidies will be given according to the investment of local governments; if the operating company issues corporate bonds for financing, a discount subsidy of up to 30% will be given, and the provincial and municipal finances will share it in a ratio of 1:1. For "smart islands" that pass the assessment after the construction period, a post-subsidy of not more than 50 million yuan will be given. (Responsible units: Provincial Department of Finance, Department of Science and Technology, Development and Reform Commission)

　　Establish and improve the incentive mechanism for new infrastructure building

　　15. Strengthen incentives for new infrastructure buildings. Study and formulate evaluation standards for new infrastructure buildings and carry out evaluation work. The top 3 provincial municipalities (including Jiyuan demonstration area and airport area) with comprehensive development level will be rewarded with 5 million yuan respectively, and the top 5 counties (cities, districts) with comprehensive development level will be rewarded with 2 million yuan respectively. The evaluation results will be used as a reference for prioritizing policy funds in other digital economy fields. (Responsible unit: Provincial Department of Finance, Development and Reform Commission)

　　Strengthen the guarantee of major project elements of new infrastructure buildings

　　16. Attract social capital to increase investment. Guide government investment funds to support new infrastructure building, and encourage localities to explore the establishment of new infrastructure building funds. Support policy banks, development Financial Institution Groups and commercial banks to issue special project loans with preferential interest rates, and actively form syndicates. Improve the government-bank-enterprise docking mechanism, establish a high-quality project list, regularly carry out policy publicity and project docking activities, and support social capital to increase investment in new infrastructure building. (Responsible units: Provincial Department of Finance, Development and Reform Commission, Local Financial Supervision Bureau, Zhengzhou Central Sub-branch of the People’s Bank of China, Henan Banking and Insurance Regulatory Bureau)

　　17. Strengthen the service guarantee of land use and energy use. Incorporate communication base stations and other related facilities into land and space planning at all levels, and make overall arrangements to ensure the indicators of new construction land. Party and government organs, enterprises, institutions and public institutions at all levels and other public facilities, as well as municipal, green space, highways, railways, airports, subways and other public facilities, should be open to 5G base station construction and settle electricity bills according to direct power supply prices, reserve base station sites, communication machine rooms, pipelines and other construction space, and provide convenient passage. Support telecommunications enterprises to jointly build and share communication pipelines (pipe holes). Encourage new infrastructure building operators to participate in electricity market transactions and improve cost control capabilities. (Responsible units: Provincial Department of Natural Resources, Development and Reform Commission, Communications Administration)

　　18. Strengthen the talent team for the operation of new infrastructure buildings. Relying on talent projects such as the "Central Plains Talent Program", increase the introduction and training of high-level talents and teams in the field of new infrastructure, and provide support in the areas of talent settlement, housing security, children’s education, medical security, and spouse employment. (Responsible unit: Provincial Party Committee Organization Department, Provincial Human Resources and Social Security Department)

　　19. Strengthen the guarantee of capital elements. Coordinate provincial finance-related special project funds to support the construction and operation of new infrastructure projects. Actively support qualified new infrastructure building projects to apply for special project bonds, and give full play to the investment-pulling role of bond funds. (Responsible unit: Provincial Finance Department, Development and Reform Commission)

　　If the policies issued by Henan Province are inconsistent with the above policies, they will be implemented in accordance with the principle of "no duplication on the high". They have enjoyed the non-repetition support of other support policies. The above policies will be implemented from the date of issuance and will be valid until December 31, 2025.

　　On August 12th, Chery Automobile’s new generation of Tiggo 8 was upgraded and listed in Brazil. At this point, the new generation of Tiggo 8 has appeared in Russia, Saudi Arabia, Chile, Ukraine, the Philippines, Peru and other places, and stood out in the increasingly competitive overseas market, becoming a veritable global car.　

　　With years of deep cultivation in the global market, Chery has become the most popular China automobile brand in overseas markets. As the flagship of Chery Automobile’s Tiggo family, the new generation of Tiggo 8 has won wide acclaim in the international market with its hard-core strength, precise positioning and global standard product quality, and has been recognized by many authoritative organizations and welcomed by consumers.　

　　　

　　eightOn December 12th, a new generation of Tiggo 8 was launched in Brazil.　

　　While brands and products have been recognized by overseas markets, market sales have also performed well. Since its listing, the new generation of Tiggo 8 has been listed with the product strength of "super Chinese core" and "super space", and its sales volume has exceeded 10,000 for several months in a row, and it has been recognized by more than 100,000 users in one year. The new generation of Tiggo 8 has shaped the sales benchmark of market segments. Similarly, in overseas markets, especially in Brazil, Russia and other markets, the sales data has reached a new high in the past five years.　

　　　

　　This achievement is not without reason. The new generation of Tiggo 8 has created a benchmark product force experience. Its "Double Top Ten" powertrain-Acteco 1.6 TGDI engine and Gertrak 7DCT wet dual-clutch gearbox can achieve a maximum power of 145kW and 290N in generate. M peak torque, and the highest thermal efficiency of China brand engine is over 37.1%, which realizes the ultra-low fuel consumption of the whole vehicle of 7.4L.　

　　　

　　In addition to gratifying power performance, the new generation Tiggo 8 still maintains the largest body of its class of 4700x1860x1746mm, and has a super-long wheelbase of 2710mm, making it easy to realize 567-seat multi-seat layout. With the size advantage brought by the architecture, the product brings up to 12 kinds of flexible and variable combination spaces and 44 humanized storage spaces, which can easily meet the needs of ever-changing vehicles.　

　　　

　　Behind the performance of the parameters is the Chery brand’s profound grasp of consumer demand. The brand-new generation of Tiggo 8 after this renewal and upgrade has brought 28 highly perceived quality upgrades to users in terms of five modules: appearance, interior, comfort, NVH and configuration.　

　　After the upgrade, the 7-inch dashboard of the new generation of Tiggo 8 adopts a brand-new shape, and the U-shaped chrome ring is replaced by soft-coated material, which makes the sense of luxury and technology perfectly integrated. The newly designed wireless charging layout maximizes the stability of charging from the user’s point of view and ensures the safety of users’ driving. At the same time, the new generation of Tiggo 8 also upgraded the strong sensing intelligent configuration such as 360 panoramic image, electric tailgate, driving recorder and panoramic sunroof, and added humanized intelligent configuration, giving users a standard answer sheet for easy travel.　

　　　

　　In addition, at the beginning of product development, the new generation of Tiggo 8 has adhered to the four high (high temperature, plateau, cold and high humidity) extreme environment development verification, including Novosibirsk, Russia (temperature:-50C), Middle East (Temperature: 5five℃), South America (relative humidity ≥90%), Chery has deeply optimized the reliability, dynamic performance and smell of the whole vehicle. Taking the high temperature test as an example, the Tiggo 8 can cool down to nearly 10℃ in 57 seconds under the environment of 50℃.　

　　　

　　The listing of the new generation of Tiggo 8 in Brazil is an important part of Chery’s overseas market layout. With keen user insight and good product reputation, it can be expected that the new generation of Tiggo 8 will be recognized and praised by users in Brazil in the future, adding good results to Chery’s globalization journey. As China’s automobile industry becomes stronger, Chery’s future performance is worth looking forward to.　

　　Last month, Great Wall Haval’s two heavy new energy sourcesSUVThe product is officially listed. Wherein the compact stageSUVHaval Xiaolong, price13.98-15.68Ten thousand yuan, medium-sizedSUVHaval XiaolongMAX, selling price15.98-17.98Ten thousand yuan. Xiaolong is the entry-level product of Harvard’s brand-new new energy dragon series.SUVModel, undertake to use the power of science and technology to benefit consumers, in the endproductIs the force hard enough? Coincidentally, a few days ago, the editor participated in the official test drive of Xiaolong series area held in Shenzhen. Not much to say, let’s take a look!

　　First, briefly introduce the appearance and interior of Xiaolong series, Haval Xiaolong and Xiaolong.MAXThey all adopt the latest family-style design language, among which Haval Xiaolong adopts the treatment of closed grille, which shows its own new energy.SUVIdentity, triangular style on both sidesLEDHeadlights, together with the blackened front surround below, give people a simple and fashionable visual experience.

　　Compared with Haval Xiaolong, Haval XiaolongMAXIt gives people a more personal feeling. The front face of the new car adopts the popular borderless grille design, which is used on both sides.LEDLight sourcesevenFont headlights, after lighting up, have a good recognition, and the overall look gives people a young and dynamic visual experience.

　　The side shapes of the two models are relatively smooth, and they all have a penetrating waistline. It seems that the body is relatively slender, and the wheel eyebrows and side skirts are decorated with black plaques. The body size cover, the length, width and height of Haval Xiaolong are respectively4600x1877x1675mm, wheelbase2710mm, Harvard XiaolongMAXLength, width and height are respectively4758x1895x1725mm, the wheelbase is2800mm.

　　The interior part is equipped with Haval Xiaolong.7+12.3Inch dual screen system, relatively young and sporty. And Harvard XiaolongMAXInternally, a whole new generation is adopted.Coffee
OSIntelligent cockpit system, by12.3Inch full LCD instrument+12.3Inch central control screen and12.3Three-screen system collocation composed of inch full-color LCD auxiliary driver screenW-HUDHead-up digital display system and three-spoke multi-function steering wheel are very futuristic.

　　It is worth mentioning that Haval XiaolongMAXEquipped with coffee intelligent driving system, equipped with Snapdragon8155Chip, which can realize includingACCIntelligent driving assistance functions such as adaptive cruise in full speed domain, active emergency braking, lane departure warning, etc. It also has functions such as parallel line assistance, reversing lateral warning, rear collision warning, door opening warning, lateral auxiliary warning and panoramic monitoring of mobile sentry.

　　When I came to the highlight, during the test drive, I thought it was carried by Xiaolong.1.5LThe engine will be eclipsed, but the system composed of it and the motor can achieve amazing results.185KW/375N.mPower output, push1.7Tons of body more than enough, at the same time, pure electricity.NEDCThe cruising range is respectively110km,NEDCComprehensive cruising range exceeds1000kmThe front drive mode is also very suitable for urban travel, the power output is used to the extreme, and the fuel consumption is only.6.4rise/Hundred kilometers, quite rare.

　　XiaolongMAXpick up1.5LHybrid system consisting of engine and front and rear double motors, maximum power of engine.85kw, comprehensive power205kW, comprehensive torque585N·m,0-100km/hAcceleration only needs6.8sPure electricityNEDCThe cruising range is105km,WLTCThe comprehensive fuel consumption is1.78L/100km, feed fuel consumption5.5L/100km.

　　It is worth noting that thanks toHi4Electric four-wheel drive, Haval XiaolongMAXrely oniTVCIntelligent torque vector control system for real-time monitoring of vehicles and roads, combined withthreehold upnineMode intelligent dynamic switching, so as to achieve "the best efficiency in all working conditions and worry-free driving in all scenes" At this test drive meeting, Haval XiaolongMAXThe extraordinary performance is also displayed in front of the national media through the comprehensive test drive of the whole scene and many road conditions, and the new energy is redefined.SUVThe strength of the new benchmark of value has been verified.

　　On the highway, there is no need to accelerate preparation in advance at all, overtaking in one go, and because of the rear-drive structure, the whole vehicle is more stable to drive, the acceleration does not feel like raising its head, the high-speed steering chassis is also solid, and there will be no signs of pushing the head. And Harvard XiaolongMAXBut also in pure electric mode, series mode andoneIntelligent switching between direct drive modes, in congested roads, the system will mainly operate in pure electric two-drive mode to ensure the fuel consumption level of the whole vehicle to the greatest extent. On the road section around the mountain, vehicles continuously turn corners, which extremely tests the handling performance. Haval XiaolongMAXOptimize and integrate the front axle generator and drive motor of conventional models to form a perfect50:50Axial load distribution, the turning limit of the whole vehicle is higher.

　　tag

　　Haval XiaolongMAXAnd Harvard Xiaolong, both for Harvard Global.SUVThe inheritance of expert brand positioning also brings new energy with all-round strength.SUVTake the comprehensive experience to a new height. Especially Haval Xiaolong.MAXWith the new intelligent four-wheel drive electric hybrid technology,Hi4It has activated the brand’s new weapon in the field of new energy development, and redefined new energy with breakthrough leading technology.SUVThe new benchmark of value allows users to buy a new energy four-wheel drive with good performance, wide use and strong strength at the most sincere price.SUV.

Today, the film Hot Search, directed by Xin Yukun and starring Zhou Dongyu, Song Yang and Justin, was officially released, which was the first to open the curtain of the year-end Lunar New Year file. In the previous premieres and roadshows, the passion of fighting against the powerful and voicing for the weak in the film directly hit people’s hearts, and the film’s delicate portrayal of the realistic details also gained a lot of praise. Some viewers bluntly said that the film was "pleasantly surprised and moved" and "from God’s perspective, I saw the whole process of public opinion reversal, and director Xin Yukun told a story worthy of everyone’s deep thinking". Xin Yukun, the director, said frankly, "I hope we can see the complexity behind online public opinion and bring the power of this kind voice to everyone.".

At the same time, the film also released a set of posters behind the hot spots. Behind the constantly reversed hot topics, there is a confrontation and game between rescuers and abusers, while the victims are surrounded by topic entries like "warning lines". A "network public opinion war" for justice is about to start.

Aspect 1:

Xin Yukun sharply portrayed the "network public opinion field"

Audience: A comment can save lives or kill people.

"This is an era in which comments can save people and kill people." The film Hot Search focuses on the complex network environment and shows a fierce and realistic "network public opinion war". Faced with the "industrial chain of choosing concubines on campus" involved by the girl’s online rampage, wealthy businessmen tried to cover up the truth and reverse black and white, and how the weak used the power of public opinion to launch a counterattack. A contest between good and evil about justice became more and more fierce. In the film, the plot of "public opinion confrontation" also made the audience feel fresh and wonderful. "The conscience choice from the media, the ups and downs of the Internet, the public’s emotions influenced by public opinion, the goodness and ugliness of human nature … all these are presented one by one in the fast-paced and skillful deep expression".

Aspect 2:

Expose the "interest chain of choosing a concubine" that sends a girl from a desk to a wine table.

Audience: Pointing at reality, shocking.

In the film, a group of self-media people voiced the sexually assaulted girls, and the "campus interest chain" revealed behind the truth also made many viewers bluntly "shocking". Under the banner of charity, wealthy businessmen actually sent girls from desks to wine tables, turning public welfare schools into their own "paradise for choosing concubines". After watching the movie, many viewers said that the relevant plot of the movie reminded people of many similar real events and called "The movie shines into reality". Some viewers said, "The realistic theme is crazy again. The vitality and daring of this film is not in the visual sense, but bloody tears open some illusions, allowing you to face the most real social situation."

Aspect 3:

Zhou Dongyu plays an "imperfect rescuer" to speak for the weak.

Song Yang Justin’s role is full of viewers sighing "what a surprise"

This time, Zhou Dongyu changed her old screen image and played an "imperfect rescuer", with a sharp side and a soft side, which was commented by the audience. "The good is not pure, and the evil is not pure. The dark side and the bright side make her a three-dimensional character." Song Yang and Justin also broke the comfort zone in the past and boldly challenged the new role boundaries. Song Yang plays a "middle-aged social animal" trapped by interests in the film, and the complexity of human nature is vividly displayed in him. Yuan Hong blessed devil wears prada, who played an evil role in the end with gold-rimmed glasses, and did whatever he wanted with power. His wonderful interpretation of the villain also received a lot of hot comments, which was "too annoying".

Aspect 4:

Complex human nature is intriguing, and hidden details are everywhere.

Audience: It’s worth two brushes to savor.

After the premiere and the road show, the delicate and complicated group images in the film also aroused the audience’s strong realistic resonance. The "self-media squad" who speaks for justice all the way, the victim girl who helps each other, the principal who does evil in the name of good, the mother who gives in to reality, and the secretary who becomes an accomplice from the victim ….. Each character in the film reflects different aspects of human nature, which is thought-provoking. The various details hidden in the film also attracted a lot of discussion after the screening, such as the metaphor of coffee, the mirror setting of the relationship between characters, the music played in the office, and the appearance of the behind-the-scenes bosses ….. which made many viewers bluntly say that it was "worth pondering".

Aspect 5:

Every time you make a sound, it has a vital force.

Audience: Defending the truth is defending conscience.

At the seminar held before the film, Hot Search also won unanimous praise from experts, such as "being close to reality", "showing network power" and "calling for rational voice". In an era when online public opinion can be either a dagger or a sword, everyone is prone to get caught up in the whirlpool of public opinion and lose their direction. Some viewers also said with their hearts, "Thanks for the movie ‘ Darkness ’ Exposed to ‘ Sunshine ’ Next, take us to see the whole picture of the online world, and also take us to find the direction of justice. " Self-media people who speak out for justice in movies have also constantly brought strength to everyone, igniting the passion of the audience to speak out for justice. "Defending the truth means defending conscience, and even weak resistance will condense into a storm."

The film "Hot Search" is produced by iQiyi Film (Beijing) Co., Ltd., Beijing Polymerization Film Culture Media Co., Ltd., Oriental Meizhi (Beijing) Film Co., Ltd., Huaxia Film Distribution Co., Ltd., Zhongming Shengshi (Shenzhen) Film Group Co., Ltd. and Phoenix Legend Film Co., Ltd., Beijing Baina Qiancheng Film Co., Ltd., Zhongjing E-sports Entertainment Co., Ltd., Wushuang (Shenzhen) Film Co., Ltd., Junze Film (Ltd. Oriental Meizhi (Beijing) Film Co., Ltd., Beijing Juyinglian Culture Media Co., Ltd. and Iqiyi Film (Beijing) Co., Ltd. issued, Huaxia Film Distribution Co., Ltd. and Shanghai Taobao Film Film and Television Culture Co., Ltd. jointly issued, and the film is being shown.

2021 China Beauty Cosmetics Collection Store Industry Report Original iResearch

Research report on beauty cosmetics collection shop

Core summary:

Concept definition: Beauty Collection Store is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. It provides end consumers with product display, experience and sales services including cosmetics, skin care products, personal care, perfume, sunscreen products, cosmetic instruments and tools.

Business model: The structural changes of domestic beauty consumers have spawned new demands for beauty collection stores. Compared with traditional beauty collection stores, the business model of new beauty collection stores has achieved innovative changes in people, goods and fields.

Driving factors: traditional beauty collection stores have been deeply involved in the domestic market for many years, and their large-scale store expansion has promoted market growth. The new beauty collection store has achieved rapid development in recent years under the joint drive of client, brand and capital.

Market size: In 2020, the market size of China beauty collection stores will be 41.9 billion yuan, of which the proportion of new beauty collection stores will reach 7.6%. With the transition from the embryonic stage to the stable development stage of the new beauty collection store industry, its market share is expected to increase to 15.8% in 2023, and the market scale is expected to reach 13 billion yuan.

Trend insight: the just-needed attributes of the offline beauty channels and the integration opportunities of the domestic beauty collection store industry have long-term favorable investment prospects. Optimizing the product pallet structure and choosing a healthier operation mode will become an important development direction of the beauty collection store industry in the future.

Analysis of Business Model of Beauty Collection Store

Market development background of beauty cosmetics collection store

Under the background of Yan value economy, the market scale of cosmetics industry has grown steadily.

The "14th Five-Year Plan" defined the brand creation action of China, and proposed to protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating high-end brands belonging to China in the consumer fields such as cosmetics, clothing, home textiles and electronic products. The future development prospects of the cosmetics industry can be expected. In 2020, China’s cosmetics market will reach 430.3 billion yuan. In the next three years, the overall market size is expected to maintain a stable and sustained growth of about 10% after the epidemic is repaired, and it will reach 600 billion yuan in 2023. As the largest category in the cosmetics industry, skin care products will account for about 55% of the market in 2020, and the growth rate will tend to be stable; In contrast, cosmetics, perfumes, men’s cosmetics and other sub-categories have greater growth potential.

The domestic cosmetics supply chain has gradually matured.

The upstream of the cosmetics industry chain mainly includes raw material suppliers and cosmetics manufacturers who produce cosmetics raw materials and packaging materials. Cosmetic manufacturers mainly adopt two modes: independent production and OEM production. Most cosmetics companies don’t have independent production lines, and usually entrust foundries to produce finished cosmetics. Among them, new domestic brands adopt OEM mode for the sake of cost and new product listing efficiency. The rapid expansion of the cosmetics market and the rise of local brands have promoted the development of the domestic cosmetics OEM market. In recent years, with the gradual maturity of China’s cosmetics supply chain, head cosmetics foundries such as Northbell, Cosmeishi China and Shanghai Zhenchen have cooperated closely with many brands at home and abroad, and the market entry threshold of cutting-edge cosmetics brands has continued to decline.

Domestic cosmetics retail online and offline show a trend of integration, promoting the development of beauty collection stores.

In 1990s, international high-end cosmetics brands represented by L ‘Oré al and Lancome entered the China market, taking department store counters as the main channel, which gradually cultivated domestic residents’ awareness of cosmetics consumption and promoted the establishment of marketing awareness of domestic cosmetics industry. Around 2000, a group of regional distributors of foreign brands familiar with cosmetics operation skills began to establish their own domestic brands, and the embryonic forms of classic domestic products such as Marubi, Zirantang and Polaiya were born, which led to the development of traditional beauty collection stores with lower threshold and wider distribution. Around 2012, the growth rate of cosmetics industry was dragged down by weak macro demand, and the competition in offline channels intensified. Domestic and international brands touched the net one after another, and they developed with the help of two waves of dividends from traditional e-commerce and new media e-commerce. However, in recent years, with the high operating cost of e-commerce, the online traffic dividend has declined, high-end products have driven the counter-cyclical growth of the cosmetics industry, and the value of offline channels in terms of user experience and brand building has once again been valued. The channels have shown a trend of online and offline integration, and new beauty collection stores have emerged, driving the beauty collection store channel generate to show new growth vitality.

Traditional VS new business model of beauty cosmetics collection shop

The new beauty collection shop is more suitable for the needs and preferences of contemporary young consumers.

The target customers of the new beauty collection store are directed at young people, so the selection of products and the layout of scenes are all around young consumers who pay attention to experience and cost performance. On the one hand, the new beauty collection store is more tolerant of cutting-edge brands, and cooperates with many online celebrity beauty brands full of design and personality; On the other hand, the new beauty collection store provides consumers with high-value scenes that are convenient for social punching through very stylish store decoration, and at the same time adopts light BA mode to create free shopping space.

Industry insight of beauty collection store

The Driving Force for the Development of New Beauty Collection Store: Client

Consumer demand of new generation beauty users: pursuing scene experience

The business areas of offline channels such as beauty collection stores are mainly large business districts, which provide consumers with comprehensive and diverse cosmetic products through rich brand structure and product levels while satisfying convenience. On-site trial can help consumers fully feel the products in a one-stop shopping scene, and make purchase decisions that best meet their personal needs, and its strong experience attributes far exceed online channels. According to the survey data, nearly 70% of consumers choose to buy cosmetic products offline because they want to try them on the spot. Specifically, in terms of product categories, cosmetic tools, cosmetics and skin care products have the highest willingness to buy offline, and more than 90% of consumers have tried and bought these products offline. In addition, the offline purchase intention of perfume fragrance and sunscreen products has reached more than 80%.

Consumer demand of new generation beauty users: high acceptance of domestic products

Multiple factors, such as consumption upgrading and the rise of national tide, have jointly promoted the rise of local beauty brands. Many new brands have opened the market with product innovation and diversified marketing models, and achieved breakthroughs under the long-term strong brand effect of international brands. The new generation of beauty consumers, mainly young people, have a higher acceptance of new things, have a more personalized evaluation system in the choice of beauty consumption, are not obsessed with big names, and pay more attention to face value, efficacy, reputation and cost performance. According to the survey data, consumers have a high acceptance of domestic brands, and the proportion of consumers who tend to buy domestic traditional brands and emerging brands is over 40%. Another 34.3% of consumers have no obvious preference for domestic and foreign brands, and pay more attention to whether the products themselves are suitable for them.

Consumer demand of new generation beauty users: market gap of "sample economy"

Beauty product samples can make consumers invest lower trial and error costs when fully trying new brands or new products, and it is easier to make purchase decisions, so they can play a greater role in attracting new users and promoting formal dress purchase, and become an important marketing contact for brands. Samples usually reach consumers in the form of brand gifts and holiday suits, and there are few formal channels to sell samples separately in the market. The new beauty collection store captures the demand of the new generation of beauty users for sample products, and sells them as independent products in the store, which can not only attract passengers, but also generate revenue. According to the survey data, users who spend 300-500 yuan per month on cosmetics are most likely to be attracted by the samples, and then go to the new beauty collection store for consumption.

The driving factor of the development of new beauty collection store: brand end

Demand for offline channel expansion of emerging beauty brands: high operating cost of online traffic

The domestic e-commerce industry has entered a stage of rapid growth since 2010. With the mature development of e-commerce, more and more businesses are pouring into the online market, traffic competition is becoming increasingly fierce, e-commerce dividends are gradually declining, and market growth is slowing down. At present, the online platform channels are diversified, and the distribution of consumers is decentralized and the e-commerce traffic is fragmented, which makes it more difficult to obtain customers. Beauty brands, especially domestic emerging beauty brands, have been able to rise rapidly through online channels in recent years, but at the same time, they are faced with the problems of high online traffic cost and continuous increase in marketing and promotion expenses. Expanding offline sales channels and reaching consumers in multiple dimensions will become a breakthrough for beauty brands to achieve long-term development. The new beauty collection store provides a tonal matching channel for emerging beauty brands, which increases brand exposure. At the same time, on the basis of sales, it empowers the brand operation value of the channel. For example, H.E.A.T likes to provide data feedback for the brand, helping the brand to intuitively understand the consumer’s preferences and needs.

Demand for offline channel expansion of emerging beauty brands: the cost of opening independent stores offline is high.

With the rising real estate prices and labor costs in recent years, the cost of facade rent and employee expenses of single-brand beauty stores has increased, and domestic emerging beauty brands have taken on higher operational risks, especially in the initial stage of development and market grabbing. The channel model of beauty collection stores is conducive to reducing the pressure on funds, inventory and operation of emerging beauty brands. For overseas brands, the sales of brands in China are mainly based on the distribution agent model, and department stores or independent stores are mostly located in first-and second-tier cities. The distribution of offline channels in low-tier cities requires fixed costs and labor costs borne by dealers. The model of brand counters or independent stores is risky in the sinking market, and it is relatively difficult to reach. The model of beauty collection stores can alleviate the account period and inventory pressure of dealers to a certain extent, and at the same time meet the demand of consumers for overseas brands in the sinking market.

Demand for offline channel expansion of emerging beauty brands: traditional beauty collection stores have high entry barriers.

The purchasing mode of traditional beauty collection stores in China mainly includes consignment and distribution: under the consignment mode, the beauty collection stores adopt actual sales and settlement, and the goods are delivered directly by the brand; Under the distribution mode, the beauty collection store signed a batch sales order with the brand, and the ownership of the goods actually transferred. The traditional beauty collection store has obvious advantages in supply chain, stable channel sales, strong voice, high proportion of consignment mode, sales risk borne by the brand, and relatively long account period. At the same time, the traditional beauty collection store has a certain threshold for the purchase choice of emerging beauty brands because of the consideration of marketing. The purchase mode of new beauty collection stores is mainly one-time buyout, and the account period and supply discount are more friendly to the new brands of the country. On the other hand, the entry of new explosive products attracts consumers to the store, and also brings passenger flow to the new beauty collection store, realizing two-way empowerment.

The Driving Force for the Development of New Beauty Collection Store: Capital End

Players in the new beauty collection store have been favored by capital many times.

The format of the new beauty collection store keeps up with the changes in the new offline retail scene, and has become a "flow harvester" in major business districts with its strong appeal to young consumers. Therefore, it has received great attention from capital and has been frequently financed in recent years. Among them, Colorist, Plum Blossom and WOWCOLOUR have received several rounds of financing, and the financing scale has reached several hundred million yuan; In addition, rising stars such as NoisyBeauty, Hi Burning and Black Hole have also won the favor of well-known investment institutions such as Gaochun Venture Capital and Zhenge Fund. With the help of capital, the new beauty collection store industry has entered the stage of staking.

Market scale of beauty cosmetics collection store

The overall scale of the industry has grown steadily, and the proportion of new beauty collection stores has increased.

With the advantages of multi-brand operation and location close to consumers, the beauty collection store channel can help cooperative brands to effectively explore the market. Watsons, which is positioned in the mass market, and Sephora, which is positioned in the middle and high-end market, have gradually become the mainstream of domestic traditional beauty collection stores after years of deep cultivation, and their chain stores in China have driven the growth of the market scale of traditional beauty collection stores. Since 2019, domestic new beauty collection stores have started to develop, and innovative brands represented by colorists and plum blossoms have emerged one after another, which has had a certain impact on traditional beauty collection stores. At present, the new beauty collection store industry is in transition from the embryonic stage to the stable development stage. In 2020, the domestic new beauty collection store will account for 7.6% of the total beauty collection store market, and its market share is expected to increase to 15.8% in 2023, and the market size is expected to reach 13 billion yuan.

Industry atlas of beauty cosmetics collection shop

The beauty collection store industry is scattered and there are many players.

The head players of traditional beauty collection stores mainly include Watsons, a chain brand of beauty cosmetics and daily chemicals, and Sephora, which focuses on high-end selected brands in Europe and America and its own brands. The new beauty collection store is represented by the colorist under KK Group, WOWCOLOUR under the famous products and the plum originated from online. Colorists and WOWCOLOUR focus on cost-effective domestic and foreign beauty brands, opening hundreds of stores all over the country; Huamei and Heikong mainly sell overseas big-name and niche brands, positioning high-end, and mainly opening street stores in first-tier and new first-tier cities. Other players’ stores are more regional and smaller in scale, and their brand positioning is different. NOISYBeauty, Dongdian West Point and other players cut into the track from the sinking market.

Beauty cosmetics jihe branch industry concentration degree

Many players in beauty collection stores adopt differentiated strategies to cut into the market, and the industry tends to be integrated.

Players in the beauty collection store industry can be divided according to players’ background, brand positioning and store area. In the background of players, it can be divided into independent new brands, retail brand incubation and department store incubation, and the beauty collection stores incubated by the group may be supported in terms of capital and supply chain; In terms of brand positioning and store area, the brand stores located in the high-end niche are mainly large stores, while the players located in the cost-effective and sinking market mainly operate medium-sized stores. In terms of industry structure, the traditional beauty collection store industry developed earlier and the market concentration was higher, while the new beauty collection store is still in a period of rapid development. In the future, head players are expected to gradually increase their market share through industry integration.

Core competitive elements of new beauty cosmetics collection store

The core competitive advantages of the new beauty collection store are embodied in three aspects: people, goods and market

In order to maintain benign operation and enhance differentiated advantages, the new beauty collection store needs to optimize the service quality and professionalism of the store BA in terms of "people", and requires the management team to be forward-looking in important decisions such as selecting products and opening stores. In terms of "goods", the new beauty collection store needs to match the consumer’s demand preferences to the greatest extent in brand selection, and enhance the interaction with consumers through diversified marketing activities; Improve the supply chain capacity and quality, ensure the regularity of goods, improve the turnover efficiency and control the inventory water level. In terms of "field", new beauty collection stores are usually located in popular areas with dense traffic in key cities, while paying attention to convenient transportation and location in business districts, such as subway floors, escalators or the most conspicuous places near entrances and exits; The decoration style in the store has a strong sense of design, and at the same time, the long-term appeal to consumers is enhanced through regular adjustment of decoration and shelves.

Prospect of the future trend of beauty cosmetics collection store

Long-term challenge of new beauty cosmetics collection store

The long-term profit model needs to be verified: low customer unit price and low efficiency.

At the same time of large-scale expansion, the long-term profitability of the new beauty collection store still needs to be verified by the market, and its uncertainty is reflected in many aspects: in terms of passenger flow scale, the new beauty collection store attracts the first batch of young consumers in the city to punch in with its design-conscious store decoration and novel scene experience, but after the novelty gradually ebbs, it still needs stores to give full play to their advantages in product selection to maintain the sustainability of passenger flow; In terms of pallet structure, stores may optimize the store model by increasing the proportion of high-margin products such as cosmetics, niche brands and exclusive agency brands, but it is still uncertain whether the low-margin products and the passenger flow attracted by samples can be converted into the purchasing power of high-margin products; In terms of expenses, the location of new beauty collection stores is usually located at no cost to attract passengers and make positioning. The high rental cost for this purpose is also one of the main reasons for the low efficiency and difficulty in making profits.

Price advantage impact of other channels such as online and duty-free shops.

According to the survey data, 42.2% of the consumers who choose to shop in the new beauty collection store said that one of the main reasons is that the product prices of the new beauty collection store are cheaper than those of department stores and online official stores. Compared with the official channels where there are few discounts except shopping festivals and live broadcast rooms, the price of the new beauty collection store does have certain advantages intuitively. However, the rise of the domestic duty-free market has a certain impact on the price advantage of new beauty collection stores, even without considering the activities such as sample giving and point redemption through official channels. Take HARMAY as an example. The retail price of 30ml Hailan Mystery Essence Cream is 1292 yuan, which is 15% off the official price, while Sanya International Duty Free City is priced at only 1180 yuan. Due to the great difference in pricing between international brands at home and abroad, the pricing of Taobao Haitao purchasing stores is mostly around 800 yuan. In contrast, the price advantage of the new beauty collection store is not obvious, and it is difficult to attract price-sensitive consumers for a long time.

The opaque supply of goods and the stricter regulatory environment will make the continuous supply of products face uncertainty.

At present, the supply channels of new beauty collection stores in China mainly include: 1) purchasing in large quantities through department store counters, usually obtaining some price discounts and tying a large number of samples; 2) through the purchase of dealers or agents, merchants specializing in wholesale samples have also been formed in the process of industry development; 3) Secondary sales of large hotels, mainly care and fragrance products; 4) A small number of beauty collection stores are authorized by brands to directly purchase products, which are mainly authorized by small and medium-sized overseas brands and domestic brands, and most products are not directly authorized by brands. In addition, some new beauty collection stores take sample products as an important drainage method, which has the problem of opaque supply. With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, beauty collection stores with samples as their selling points may adjust their procurement channels, and there is some uncertainty in the continuous supply of products.

Future trends of new beauty cosmetics collection stores

The operation mechanism of the big store model is healthier

At present, the operation types of new beauty collection stores in China mainly include small stores and big stores. Small-store model is conducive to expanding the market in the early stage, but the speed of opening stores is too fast, and there is a mismatch between the customer quality of some stores and the positioning of new beauty collection stores, especially in the case of limited brand building and supply chain management capabilities, consumers are not sticky enough, which affects the sales and profitability of stores and leads to the closure of stores. Comparatively speaking, the location of large stores with an area of 500 square meters or even more than 1,000 square meters is usually the landmark core business district of the city. The business district has its own high passenger flow, rich SKUs in stores, better shopping scene design experience, better floor efficiency performance of stores, and it is not easy to close stores. The "one city, one store" big store model will become an important development direction of the new beauty collection store industry in the future.

Category and brand structure tend to be diversified, and the pallet structure is optimized.

The early product layout of domestic new beauty collection stores mainly focused on make-up, which attracted consumers to enter the store to try on makeup and achieved the purpose of drainage. However, cosmetic products generally have a long use cycle and low consumption frequency, which affects product repurchase. According to the survey data, only 15.8% of users said that they bought makeup most frequently in different categories of cosmetics, while the proportion of users who chose to buy skin care products most frequently was as high as 60.1%. As a fast-growing category, the domestic demand of perfume is gradually increasing, which makes the selection strategy of new beauty collection stores inclined. The new beauty collection store will gradually adjust the category structure and increase the proportion of skin care products and perfume products. In terms of brand types, the new beauty collection store has relatively strong bargaining power and higher gross profit for domestic cutting-edge brands and overseas niche brands, and will become the future development direction of the new beauty collection store.

Original title: China Beauty Collection Store Industry Report in 2021