SAIC-GM unveiled 34 exhibition cars at the 2023 Shanghai Auto Show.
April 18th, the high-profile annual event of the automobile industry — — The 20th Shanghai International Automobile Industry Exhibition opened in the National Convention and Exhibition Center (Shanghai). With the theme of "Go New, march towards a great future together", SAIC-GM presented 34 models of exhibition cars with its Buick, Chevrolet and Cadillac brands.
The three brand booths of SAIC-GM located in Hall 3 are full of stars and colorful. Among them, the newly listed Buick ELECTRA E5 leapfrog five-seat smart electric SUV entered the auto show stage for the first time, and joined hands with Buick flagship MPV— — CENTURY, the strength of Buick brand "the more new" rejuvenation style; Cadillac consists of luxury pure electric medium and large SUV— — LYRIQ led by sharp songs, with rear-drive car family and SUV product matrix, showing brand pioneer design and new American luxury style; Chevrolet brings the first Ultium platform pure electric concept car FNR-XE, the newly upgraded Chevrolet SUV family and the high-performance product camp, which is a new interpretation of the brand’s extraordinary and new life. The strong exhibition lineup, together with the wonderful interaction and creative exhibition integrating cutting-edge technology and brand culture, not only presents the latest achievements of the three major brands in actively promoting the development of electrification and intelligent networking, but also clearly reflects the unremitting efforts of SAIC-GM to revitalize and accelerate its transformation and "lead smart travel and achieve a better life with innovative automobile products and services".
"Primary Pure Electricity" Buick ELECTRA E5 booth attracts attention "Work of the CENTURY" Buick Century is popular.
Buick’s 14 exhibition cars highlight the brand’s "new life"
Buick brand brought 14 exhibition cars to the Shanghai International Auto Show. Among them, the leapfrog five-seat smart electric SUV just listed on April 13th & mdash; — Buick ELECTRA E5 made its first public appearance, and made its debut with Buick flagship MPV— — CENTURY has jointly led Buick MPV, SUV, sedan family and other heavy-duty models, and demonstrated the "new life" of the brand-new Buick with a full range of product matrices and refreshing booth technology interaction.
Buick booth gathered MPV, SUV, car family and new energy products.
As the brand’s first mass-produced model based on Ultium Ultrapower electric vehicle platform, Buick ELECTRA E5 has become an absolute eye-catching highlight on the Buick booth. The new car adopts a new electric vehicle design language, has a leapfrog quality space and an advanced and reliable three-electric system. It is equipped with a new generation of VCS smart cockpit and iterative update of eConnect Zhilian Technology, and will also open the SUPER CRUISE super assisted driving system in the future; At the same time, with strict development and test standards, it will bring consumers a safer, smarter, more comfortable and more temperature-sensitive new energy travel experience. The price of Buick ELECTRA E5, a five-seat smart SUV, starts from 208,900 yuan. At present, it has been fully launched. Users can pay a deposit of 3,000 yuan to complete the reservation by downloading iBuick App or WeChat search Buick applet, and enjoy rich rights and interests of car owners.
Buick ELECTRA E5 cooperates with ELECTRA E5 Avia to meet the travel needs of mainstream users in China.
Another popular role of Buick booth is the large-scale technology luxury MPV— — Buick CENTURY. It inherits the deep accumulation of Buick brand’s high-end MPV product development for more than 20 years. Based on the new large-scale luxury MPV architecture development, it not only adopts the brand-new PURE Design concept, but also gathers a number of breakthrough industry-leading technologies, perfect high-grade materials and unique process details, and sets a new market standard of more comfort, luxury, technology and safety. Since its listing in November last year, Buick CENTURY has been favored by many industry leaders, cultural celebrities and high-net-worth families in the new era.
Buick CENTURY creates an unprecedented distinguished travel experience for users.
These two brand-new models "Double Star" reflect each other, which proves the strength of Buick brand’s accelerated transformation to electrification, intelligence and high-end. Under their leadership, Buick brand assembled its booth with four new product series: MPV, car, SUV and new energy. Among them, Buick GL8 ES LUZun and GL8 land business class of "Yishang IKEA" continue to show the calm attitude of leading models in the large MPV market by surpassing the same level of luxury quality, comfortable performance and intelligent technology; The Buick SUV family not only went on stage, but also brought interesting GS pet modified cars, which attracted the attention of "shovel officials". These new cars and best-selling players, together with Buick ELECTRA-X pure electric concept SUV, more fully demonstrate the ever-increasing product strength of Buick brand.
Buick High-spirited pet modified car makes Meng Chong’s life more exciting.
In addition to the rich lineup of models, the styling design and interactive experience of Buick booth have also been upgraded. Inspired by the PURE Design concept of Pure Design, the Buick booth is centered on the pure electric main stage, showing an outward extended rhythmic shape, which explains the exhibition theme of "brand-new Buick is reborn"; The flowing metal texture and the rigid and flexible folding surface create a stronger visual impact, and the sense of science and technology is full. In addition, the Buick booth also has exclusive experience areas such as ELECTRA smart space, VCS multi-dimensional interactive stage, Buick Century multi-scene luxury space display, and Space Capsule space shuttle. Among them, ELECTRA Smart Space has demonstrated many leading technologies of Buick brand in the era of smart electric by means of digital devices on Ultranium platform and SUPER CRUISE super assisted driving interactive show. While experiencing Buick’s technology and art in an immersive way, the audience can also interact with each other on the spot and get rich gifts.
ELECTRA smart space vividly presents the technical advantages of Ultium platform.
Buick Century Multi-Scenes Luxury Space Simulation Multi-car Scenes
Pure electric LYRIQ sharp song leads the new debut of 2023 CT5.
Cadillac brought 11 exhibition cars to the auto show.
The Cadillac brand brought 11 exhibition cars to form an all-star lineup at this year’s Shanghai Auto Show. Together with the immersive booth technology interaction, the brand’s new American luxury and avant-garde design sense were fully displayed.
Cadillac All-Star Team Appears to Show New American Luxury and Pioneer Design in All Aspects.
At this auto show, the Cadillac booth was led by the pure electric LYRIQ sharp song four-wheel drive high-performance version and the rear-drive long-life version. As the first luxury model of the Otneng electric vehicle platform in China, Ruige has excellent performance such as a long cruising range of 653 kilometers and support for fast charging in the whole life cycle. At the same time, Ruige creatively combines innovative technology with pioneer luxury, and has upgraded the whole system with a new generation of SUPER CRUISE super assisted driving system. With the first DMS driver monitoring system and unique vibrating seat and steering wheel light strip, it integrates HoLCA intelligent lane centering assistance and other functions, bringing users a safe and relaxed luxury pure electric experience.
Cadillac pure electric LYRIQ sharp song four-wheel drive high-performance version & rear drive long battery life version led the debut
Cadillac SUPER CRUISE Intelligent Experience Cabin
In addition to the charm of pure electric vehicles, the Cadillac fuel car camp also demonstrates the strength of hard-core products. The "New American Luxury Rear-Drive Car Family" consisting of CT4, CT5 and CT6 assembled the booth, in which the star model CT5 ushered in a new upgrade, adding new colors of Alaska White, Manhattan Gray and Danube Blue, optimizing and upgrading a number of configurations, bringing users a new experience from quality to style. At the same time, Cadillac XT4, XT5 and XT6 also appeared together to show the strong comprehensive strength of the "new American luxury SUV product matrix".
Cadillac CT5, a new American-style sedan, is renewed and upgraded.
Cadillac CT5 and CT4 inherit the track genes and debut together.
Cadillac XT6 Black Diamond Edition California Red Cloud Direct-Selling
Not only that, Cadillac service brand "Cadillac LIKE U" will also usher in an advanced service, and a new upgrade will launch the "exclusive scooter" service. During the warranty period, when the owner’s car needs to stay in the store for maintenance, he can make an appointment for a free scooter. Cadillac will provide models including the flagship model CT6, which will make travel worry-free and worry-free. The upgraded "Kaidi LIKE U" service will be provided with the following services: door-to-door pick-up and delivery of the car, charging on behalf of the driver, exclusive scooter, many-to-one service, delayed waiting for you, car delivery on demand, full-time rescue, all-weather guarding, carefree charging and workshop.
15 service courtesy of Cadillac service brand "Kaidi Like U" to create a respectful and intelligent service experience for customers.
Adhering to the spirit of vitality and exploration, interpreting extraordinary and new life
Chevrolet unveiled with 9 exhibition cars.
At this year’s Shanghai Auto Show, Chevrolet made its debut with nine main models. Among them, FNR-XE, Chevrolet’s first pure electric concept car based on the Autodyne platform, joined hands with the newly upgraded Chevrolet SUV family, Mai Rui Bao XL and modified cars to have a more scientific and technological sense and immersive multi-dimensional interactive experience, which completely interpreted Chevrolet’s extraordinary and new life.
Chevrolet made its debut with the strength of nine main models, which was a new interpretation of the brand’s extraordinary and new life.
Chevrolet’s first concept car FNR-XE is the C-star of this booth. Adhering to the aesthetic design concept of vitality, FNR-XE shows a futuristic vehicle posture with its capable and powerful profile lines and metallic arc blue body. The front of the car adopts an integrated blackening technology front face, and the penetrating headlights are in harmony with the digital butterfly wing grille; The flapping dual-element taillights at the rear of the car cooperate with the active liftable tail and aerodynamic spoiler to create an aesthetic atmosphere of avant-garde technology. In the interior, FNR-XE’s family-oriented intelligent cockpit is made of sustainable and environmentally friendly materials. The unique adaptive seat, suspended quiet center console, interactive smart big screen and rear entertainment base integrate cool technology, comfortable life and game interaction, and interpret the brand’s infinite imagination of intelligent electrification life in the future.
The FNR-XE, Chevrolet’s first concept car of Autoenergy pure electric vehicle, interprets the infinite imagination of intelligent electrification life in the future.
On the left side of the main booth is the outdoor camping area inspired by Yellowstone National Park, where American 7-seat SUV Chevrolet pioneers, 9AT mid-level SUV explorers, compact SUV star Milo and "No.1 Steel Gun" Chuangkuo RS gather together to show the tough and reliable hard-core strength of Chevrolet SUV family after rejuvenation and upgrading, as well as the vitality and exploration spirit of brand inheritance for a hundred years. Among them, the newly listed version of Xingmailuo Redline Obsolete Black Bee has a sporty Redline red and black contrast design, which sets off a more powerful and trendy vehicle shape. Its front face is decorated with bright red grille strips, and the bright red logo is embedded in the obsidian black exterior rearview mirror and the 18-inch obsidian black five-spoke wheel hub; The barrel-type air outlet in the car is decorated with bright red lines, the steering wheel and door panel are wrapped in suede, and the ergonomic seat is made of bright red and white clouds with perforated leather to ensure ride comfort. As the official customized painted version provided by Chevrolet, the Stellar Redline Obsidian Black Bee Edition shows the unique charm of "Little Hornet" with its cool body and classic red and black elements, and it will provide consumers with more fashionable and diversified personalized car choices together with the Stellar RS model.
Chevrolet SUV family collectively unveiled at Shanghai Auto Show.
The Redline version of Star Myro shows the unique charm of "Little Hornet" with cool body and classic red and black elements.
Punch the historical interactive wall and relive the classic moments of the brand in the past 112 years.
Chevrolet also set up five interactive zones and as many as 12 interactive experiences at the scene, bringing more impact and immersive brand culture experience to the audience. In the exclusive interactive area of FNR-XE, you can "travel through time and space" by scanning the on-site QR code, and feel the future intelligent travel experience brought by FNR-XE; In the SUV camping area, you can "explore" all kinds of wild animals through the AR telescope. The five senses experience space takes "sports spirit", "jungle secret" and "tactile corridor" as three themes, vividly showing the Chevrolet brand’s dream-seeking, all-way exploration and passionate spirit; The interactive wall of Chevrolet history allows the audience to travel through time and relive the brilliant mark left by the brand in the history of world automobile industry development in the past 112 years. At the same time, naked-eye 3D, Avenue of Stars, Secret Service Room, Chevy X Blind Box Wall, etc. also bring interesting multi-dimensional interactive experience, presenting the brand image of Chevrolet classic heritage and trend innovation in all directions. (Photo courtesy of SAIC General Motors)
