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The counter-attack of ＂Hidden into the Dust＂ is expected to exceed 100 million at the box office, and Tik Tok’s literary films with ＂goods＂ have reached a new peak？

2024年4月7日 | admin | xwxq

Author |　Wang ruoye

Edit | Mingming

On July 6, 2022, "Hidden into the Dust" was officially released, with a box office of 349,000 on the first day of release, accounting for only 2.3% of the films.

At that time, the cumulative box office predicted by Cat’s Eye for this film was 565,000, and the final box office prediction of the film by the public remained at around 2 million. As a rural literary film, even Ruijun Li, the director of Into the Dust, once mentioned in an interview that he was worried that this film would become cannon fodder for the summer file.

On August 9, 2022, "Hidden into the Dust" was webcast and landed on many video platforms such as Youku, Tencent and iQiyi. According to past experience, it is inevitable that the box office will decline after a movie is launched on the online video platform. However, Into the Dust unexpectedly broke the inherent cognition of the public.

52 days after its release and 21 days after its online broadcast, Into the Dust miraculously fell to 3.662 million box office in a single day, reaching the highest single-day box office at present. It is predicted that the box office will soar from more than 50 million to more than 80 million again, and the single-day box office is expected to soar from more than 3 million to more than 5 million. Even many netizens boldly said that they are optimistic about the box office of the film. The cat’s eye also resumed on August 30th.predictThe total box office of "Hidden into the Dust" in mainland China will break 102 million.

After the cinema films are broadcast online, it is rare that the box office increases instead of falling, so that it feeds back the film market. It is urgent for the market to find out what makes the long tail effect of the film so strong, and it is also urgent to know whether the box office decline of "Into the Dust" can be repeated.

Word of mouth solidly improves box office performance

"Hidden into the Dust" Douban scored 7.8 points, and now it has risen to 8.5 points, ranking first in Douban’s real-time hot book audio-visual list.Not only has it become the first Chinese cinema film with a Douban score of 8 this year, but it is also the Chinese cinema film with the highest Douban score this year.

The official Weibo, who opened the movie "Into the Dust", has only a few more than 1,000 fans. Of the 103 articles published in Weibo, only a few in Weibo have turned over 100 praises and comments. All this makes the announcement of this film seem to have a sense of "big hidden in the city".

The most famous story in the previous film was the behind-the-scenes shooting story told by Christina. Many netizens called that story "The Chocolate Factory in Christina", and this stalk of Christina even replaced "You are my God", which was very popular. However, the popularity of the stars themselves has not been transferred to movies.Before "Into the Dust" went online, the box office was in a downturn.

According to the box office trend chart of "Into the Dust", it can be seen that the box office trend in the picture presents a strange V-shape, but it grows more rapidly after the webcast goes online. On the one hand, the literary film itself is a niche film, and the number of films given in the early stage of the cinema is not enough, which leads to the decline of the box office after the release; On the other hand, webcasting enabled more viewers to see the film, and word of mouth drove the cinema box office.

It is not only "Hidden into the Dust" that still chooses to be put in the cinema after webcasting goes online.

In 2019, the popular animated film "Nezha, The Devil Child Came to the World" was launched on October 11 before it was released on October 26. However, according to the box office trend of "Nezha, The Devil Child Came to the World", the box office of the film continued to decline after it was launched. In 2021, the "520" movie "Decisive Battle Against the Black" was also launched on the online platform on May 29th, while releasing the notice of key extension. This also led to the final box office score of "Decisive Fight Against the Black" of only 405 million.

Can be like "Hidden into the Dust", there are few films that have fallen strongly after webcasting. Searching for the film reviews of "Into the Dust" on social platforms, many people choose to continue Amway with their friends after watching the movie. Many of them decided to go to the cinema to get another ticket after watching the movie on the video platform. Since the audience is willing to go to the cinema for support, the demand for films has increased for cinemas, and it is natural to increase the mutual benefit of film arrangement.

After the number of films in "Into the Dust" increased, the attendance rate was also guaranteed. This is also the effect that high reputation can bring.High word-of-mouth and high box officeThis simple sentence has been truly verified in "Into the Dust".

Short video platform helps box office rebound

The propaganda achievements of "Into the Dust" can go to a higher level.The short video platform also contributed.

According to the statistics of cat’s eye data, the topic broadcast volume of Into the Dust in Tik Tok has reached 2.1 billion, and it has been listed on the hot search list of Tik Tok for many times. On August 30, 2022, the number of likes on the official account of "Into the Dust" in Tik Tok has also exceeded 81.49 billion. Compared with thousands of fans in Weibo’s official account, nearly 200,000 fans in Tik Tok’s official account are really huge.

In addition to official accounts, "tap water" bloggers on the short video platform have also emerged after the webcast of "Into the Dust".Major film bloggers and online celebrity bloggers in different fields have started to publish relevant contents of "Into the Dust".

July was a smash hit, and Dong Yuhui, who has many fans, also talked about "Hidden into the Dust" in the selection live room in the East. Judging from the volume of fans in the East’s selection live broadcast room, there are not a few potential box office supporters. On August 22nd, in Tik Tok’s hot search "What’s the stamina of hiding in the dust?", the film published by online celebrity blogger Kongkong Diary with 4 million fans was praised by nearly 500,000 people. In the video, Kongkong Diary explained his feelings of watching movies, and many netizens began to post the classic lines in this video comment area. Another part of netizens who haven’t seen "Into the Dust" spoke in the comments, saying that they had been arrived by Amway and would go to the cinema to see the film.

On the one hand, among the audience groups of short video platforms such as Tik Tok, there are more rural users in third-and fourth-tier cities and counties.As a rural film, Hidden into the Dust, especially the huge display of farming culture in the film, easily resonates with netizens in Tik Tok.

And according to the cat’s eye data, the local box office growth of "Into the Dust" is concentrated in the Central Plains region where the farming industry is relatively developed, such as Shaanxi and Henan. Based on this, it is found that it is a correct and beneficial strategy to choose short video platforms such as Tik Tok to announce the content in the later stage of "Into the Dust". In the early stage, "Into the Dust" made accurate publicity for the audience of literary films in developed areas such as Beishangguangshen and Shenzhen. The main creators ran several rounds of roadshows, but the results were minimal.

The news of being shortlisted for Berlin Film Festival failed to make literary film lovers take "Into the Dust" out of the circle, but a rural blogger on a short video platform made "Into the Dust" successfully enter more people’s horizons.

On the other hand, the second creation and editing of "Into the Dust" on the short video platform is mainly based on the output of film reviews, which is very inflammatory.The expression of netizens’ true feelings can drive more people to express their views on this film and arouse everyone’s interest in this film.

Breaking the inherent circle of literary films, "Hidden into the Dust" is still accumulating after the online broadcast. How to make good use of the audience of the short video platform so that webcasting is no longer a "box office springboard" may be a new thought brought to the film market by "Into the Dust".

Can "Into the Dust" be reproduced?

In recent years, the only film short-listed in the three major European competitions, Hidden into the Dust, was also withdrawn in February 2022.

Due to various reasons, the film market remained sluggish in the first half of this year, and "Into the Dust", which was released in July, did not expect that the film with minority theme was expected to become a phenomenal domestic literary film. It is not a simple matter to reproduce the success of "Into the Dust".

First of all, from the perspective of subject matter, although "Into the Dust" is a literary film, its content is close to the northwest countryside, which coincides with the audience of the short video platform.With the help of short video platform, the box office can take off directly.Secondly, after the webcast was launched, the number of second-generation videos on the short video platform increased.However, different from the ordinary plot explanation, the second creation video of "Into the Dust" is mostly an emotional film review, which extends from the story of the film to the emotional expression of the group and can impress the audience to watch the movie.

There is also the support of the cinema for "Into the Dust".As early as the beginning of the film’s release, the general manager of Jinan Belle Palace Cinema once sent a message to Weibo, saying, "Into the Dust" has been streamed, but I am still arranging films for it, because I firmly believe that the sound effects on the big screen are more attractive to fans than computer screens and mobile phones. " On August 30, 2022, "Into the Dust" won the highest attendance rate on that day, which did not live up to the expectations of many cinemas.

But most importantly, we have to return toThe quality of "Into the Dust" itself passed the test.Therefore, it can be full of stamina.

At the same time, the film "Tomorrow’s Battle" was ridiculed on the short video platform for "selling badly", and the box office just passed 600 million after 27 days of release. Ruijun Li, the director, also said in an exclusive interview with Zumu News that he understood the choice of film arrangement in cinemas and cinemas in the early stage. "The audience has the freedom to choose what to watch, and the cinemas have the freedom to choose what to arrange. Even if we want to talk about feelings, the premise is to let the market operate first. Now the cinema has been’ hungry’ for a long time, let the cinema fill its stomach first, and then take care of art movies. "

It is gratifying that the market has now clearly perceived the value of the art film "Into the Dust". On September 30, 2022, "Hidden into the Dust" was postponed to September 30 after it was announced on August 2 that the key was postponed to September 12. In addition to the key extension, the proportion of cinema films is also rising, reaching 10%. Compared with the release volume of about 0.2% in the early stage, the box office data of "Hidden into the Dust" in September should be more impressive.

It can continue to ferment word of mouth after webcasting, and the box office in a single day has exceeded 4 million, and the total box office has reached 37 million.This is a miracle of a film, and it also indicates new opportunities in the film market.

A civil servant in Zhengzhou： I also want to work in a cigarette factory. The assembly line is brainless and the salary is high.

2024年2月25日 | admin | aljs

Original title: Henan Zhongyan Cigarette Factory recruits workers in the first-line production and operation posts, and 30% of them are masters and highly educated talents. Why do they get together in the assembly line?

Source: Dahe Daily

Tian Yuchen Li Xiaoling Feng Lin

In the past few days, Henan China Tobacco Industry Co., Ltd. (hereinafter referred to as "Henan China Tobacco") released a public list of candidates to be recruited by college students in 2021, which triggered a heated discussion among netizens.

Among them, the company recruited a total of 149 people. Among the 135 people admitted to the "first-line production operation post", in addition to the "985" "211" or "double-class" universities such as China Renmin University, Wuhan University, Zhengzhou University and Henan University, it also attracted master students from universities and research institutes at home and abroad such as Britain, the United States and the Graduate School of Chinese Academy of Agricultural Sciences.

According to statistics, among the 135 students, 41 have master’s degrees, accounting for 30% of the total enrollment. Do assembly line workers in front-line production and operation posts need such a high degree?

Tucao assembly line admits workers, and 30% of them are graduate students. Is it "overqualified"?

In late April this year, Henan Zhongyan published the "List of College Students to be Recruited in 2021" on the official website, which attracted the attention of netizens with the arrival of graduation season.

The reporter found that in 2021, Henan Zhongyan plans to hire a total of 149 people. Among them, 14 people are employed in professional management positions, technology research and development positions and marketing positions, all of whom have master’s degrees, and nearly half of them are from foreign universities, such as Glasgow University, Sydney University, Nottingham University and Durham University.

The remaining 135 people were admitted to the "first-line production and operation positions" of seven cigarette factories, including Jinye Manufacturing Center, Xuchang, Anyang, Nanyang, Zhumadian, Luohe and Luoyang under the jurisdiction of Henan Zhongyan. Among them, in addition to China Renmin University, Wuhan University, Zhengzhou University, Henan University and other "985", "211" or "double-class" universities, it has also attracted graduate students from universities and research institutes at home and abroad such as Britain, the United States and the Graduate School of Chinese Academy of Agricultural Sciences. According to the statistics of the reporters, among the 135 people, 41 have a master’s degree, accounting for 30.37%.

"A graduate student or even a’ returnee’ master goes to a cigarette factory as an assembly line worker. Is this’ overqualified’? To do this kind of work, you don’t need a high degree at all. " A netizen said. The reporter noticed that the focus of netizens’ attention mainly focused on the strong contrast between the graduation school, academic qualifications and the "first-line production and operation positions" of the candidates on the list.

According to the unified requirements of Henan Zhongyan, the candidates for technical research and development, marketing and professional management posts must practice in the Golden Leaf Manufacturing Center for one year after being hired. After being hired, the candidates for the first-line production and operation positions in each cigarette factory must work in the first-line production and operation positions in the workshop for more than 3 years. Even if the relevant functional departments and offices and workshop management posts of each cigarette factory are short of posts, those who have worked in front-line production and operation posts for less than 3 years cannot be transferred to management posts.

It is understood that according to the introduction of official website, Henan Zhongyan, the company has seven cigarette factories under its jurisdiction, with more than 8,700 employees in its main business, producing and selling more than 3 million boxes of cigarettes annually, ranking fourth in the national tobacco industry, with total assets of nearly 40 billion yuan. Official website shows that in 2020, it is estimated that the sales revenue will reach 51 billion yuan and the total tax and profit will reach 35.7 billion yuan.

Explain that the requirement is bachelor degree or above, but the master’s degree is too much, so you can only choose the best one.

A front-line staff member of Henan Zhongyan introduced that the first-line production operations of cigarette factories mainly include "silk making" and "wrapping", both of which are done by operators. Generally speaking, no matter which position, as long as you enter the cigarette factory, you must first start from the front-line workers and understand the tobacco-making process. The main job is to make tobacco leaves into cigarettes for foreign sales.

Generally speaking, cigarette production is also divided into low peak seasons. Because of the particularity of tobacco products, it belongs to planned production. Every tobacco factory and each cigarette category are produced according to the planned and allocated quota. Once the task is completed, there will be no work to do. But sometimes in order to catch up with production tasks, overtime will also occur. "Now, the weather is hot. Take our factory as an example. The production task has also been completed, and the factory has begun to have a holiday."

The staff member said that in the past, most of the front-line workers were junior college and undergraduate, but in recent years, the education of workers has indeed been greatly improved. And this change has a lot to do with the good wages and benefits of cigarette factories. Due to the quota production system of cigarette factories and good welfare benefits, many famous universities and even highly educated people compete for each other. Generally speaking, the recruitment ratio is about 1: 60, and some positions are even higher.

An 8-year-old staff member of Xuchang Cigarette Factory told reporters that not all cigarette factories have good wages. Generally speaking, local cigarette factories that produce tobacco leaves have sufficient raw materials, large cigarette quotas, large production tasks, good benefits and high wages for workers. For example, cigarette factories in Zhengzhou, Luoyang, Xuchang and other places have relatively good benefits and workers’ income will naturally be high. In these profitable cigarette factories, the wages of workers in front-line production positions are often higher than those of relevant functional departments and offices of the company. "The main reason is that workers have more work and higher wages." Take Xuchang Cigarette Factory as an example. Soon after entering the factory, the wages of front-line workers can get 100,000 yuan a year.

On July 14 and 15, the reporter called the human resources department of Henan Zhongyan many times, but no one was connected. However,

Another staff member of Henan Zhongyan, who asked not to be named, revealed that in addition to individual positions such as technology research and development, marketing and professional management posts, their company requires a master’s degree or above, and the recruitment requirements for first-line production and operation positions are all undergraduate or above. When recruiting, it is required to be an undergraduate, but many graduate students have also signed up. Of course, they are selected on the basis of merit. " According to him, some jobs in the tobacco industry are even more difficult to test than civil servants because of their high wages and good treatment.

Take a cigarette manufacturer in Zhengzhou as an example, the wages of front-line production workers can get more than 10,000 yuan per month, and the welfare benefits are better. Therefore, it is welcomed by many college students. "Although it is a front-line worker, the equipment has been automated, and it is basically an assembly line operation. Unlike the previous need for big bags and small bags of tobacco leaves, the work is relatively easy. As long as the production task is completed, you can rest. "

The result of expert market selection reflects the change of talent market structure.

On July 15th, the reporter contacted a graduate student of Henan University, who was admitted to the "first-line production operation post" of a cigarette factory in the province this year. He introduced that he just reported for 2 days, and the company is training them in a unified way, and the time schedule is particularly tight. When asked why he wanted to sign up as a "factory assembly line worker", he said that he signed up after hearing from his family that the salary of the cigarette factory was good and he didn’t think much. When asked about "future plans", he said: "The cost of living is too high now. As long as you can earn money, let’s talk about it first, and then see what promotion channels are available."

"If there is an opportunity, I also want to go to work in a cigarette factory. The assembly line is brainless and the salary is high. It must be very comfortable." A civil servant in Zhengzhou said that due to the particularity of the tobacco industry, cigarette factories have always been regarded as an ideal "iron rice bowl", especially in a populous province like Henan, where the pressure of employment competition is great, making it one of the first choice units for college students to find jobs.

A sociologist of Zhengzhou University also believes that the first-line production and operation positions of Henan Zhongyan Cigarette Factory are favored by highly educated talents, which is also very normal and the result of market choice. At present, the enrollment of graduate students is relatively large, and there is even a surplus of highly educated talents, which also leads to the depreciation of academic qualifications. Take Zhengzhou University as an example. Every year, there are more than 10,000 undergraduate graduates and about 7,000 graduate students, accounting for 41% of the total number of graduates. The proportion of graduate students who graduated from other schools is also increasing. Therefore, it is normal that 30% of the frontline workers admitted by cigarette factories are graduate students. The reason why this information is concerned by netizens is that it is considered as "overqualified". This also reflects the change of talent structure in China, and the number of highly educated talents is increasing. Some people think that this is a waste of human resources, but others think that regardless of the level of work, it is best to suit yourself.

At the same time, the expert also reminded that when choosing a job, college students should consider personal hobbies, future career planning and life planning in addition to salary, and should not only focus on the immediate future, but also ignore the long term.

Reporting/feedback

Read the history of the world in 3 minutes to help you gain knowledge!

2023年12月13日 | admin | aljs

For a long time, the Silk Road has been simply regarded as a trade channel connecting East and West. However, Peter Franco Pan, a professor at Oxford University, put forward a subversive view in his new book, The Silk Road: A Brand-new World History:

The importance of the Silk Road goes far beyond the trade channel. In fact, the Silk Road has shaped the past of mankind and will certainly affect the future of the world.

From four ancient civilizations, three religions and wars in human history to today’s the belt and road initiative, Franco Pan described the intricate relationship between the Silk Road and world civilization from ancient times to the present. The following excerpts from the Silk Road will give you three minutes to understand world history.

Silk Road and Four Ancient Civilizations

Ancient Babylon

Since the beginning of civilization, the Silk Road has been the cradle of empire. The Mesopotamian alluvial plain bred by the Tigris River and the Euphrates River provided soil for the emergence of human civilization, and it was here that the world’s earliest towns and cities were born. Almost 4000 years ago, King Hammurabi of Babylon promulgated the earliest written law in the world here.

Ancient Egypt

Ptolemy, the guard officer who accompanied Alexander the Great in his expedition, brought wealth from the Silk Road to Egypt and established a capital named Alexandria. According to a contemporary scholar, Alexandria has developed into the largest city in the world at that time, with a population of 300,000 in the 1st century BC.

Ancient India

Mohenjodaro, nearly 5,000 years ago on the Silk Road, is a miracle of the ancient world, with tens of thousands of urban population, criss-crossing streets and sophisticated sewage system, which cannot be compared with Europe thousands of years later. The Silk Road also linked India and Rome. A large number of coins found on the west coast of India can be traced back to the period of Augustus.

Ancient China

In the Han Dynasty, after many campaigns, China people drove the Xiongnu back to the grassland and seized the Hexi Corridor, which opened the door for a transcontinental communication channel-the "Silk Road" was born. The expansion of the territory aroused China people’s interest in the outside world, and the high-priced silk trade made China people get rich returns.

The Silk Road and Three Major Religions

Buddhism

The scenery of cultural exchange on the Silk Road is amazing. In India, it was not until the worship of Apollo was established that the statue of Buddha began to appear: the statue seems to be based on the image of Apollo, which shows the deep influence of Greek culture. Before that, Buddhists were never willing to show their faces and make public, but now religious competition forces them to reform and innovate.

Christianity

Christianity spread rapidly eastward along the Silk Road, overwhelmed Zoroastrianism, Judaism and Buddhism, and marched straight into Asia, and soon spread all over the Persian Gulf and as far away as the area ruled by Guishuang-that is, it has reached today’s Afghanistan.

Islamism

After conquering the Silk Road, Muslims gathered a lot of wealth and set off the most unforgettable academic research upsurge in history.

Many scholars were summoned to the Palace in Baghdad or attracted to the top academic centers all over Central Asia, engaged in mathematics, philosophy, physics, geography and other research. At that time, the radicals were not Muslims, but Christians; At that time, those wise men who were open-minded, curious and generous were all on the Silk Road, not Europe and America.

Silk Road and Global Economy

economic globalization

Along the Silk Road more than 2,000 years ago, in Carthage and other cities around the Mediterranean, the rich and powerful can wear silk handmade in China; Pottery produced in southern France can be found in England and the Persian Gulf. In kitchens in Xinjiang and Rome, condiments from India can be used; Greek characters can be carved on buildings in northern Afghanistan; In the east, you can see galloping horses in Central Asia.

We usually regard globalization as a unique phenomenon in contemporary society, but as early as two thousand years ago, globalization was already a fact, which provided opportunities, brought problems and promoted technological progress.

Great discovery of America

After the 16th century, with Columbus discovery of america, Europe got a lot of silver from America. The Silver Road encircles the world like a ribbon, but in the end it all flows to the same place through the Silk Road: China.

At the same time, Chinese porcelain and silk are very popular in Europe. With the influx of silver, the culture of the Ming Empire was unprecedentedly prosperous, with novels, operas, paintings and philosophy shining brilliantly. However, due to its inability to control inflation, the Ming Empire eventually collapsed.

The British Empire dominates.

In the 16th century, the success of Spain and Portugal frustrated the British. In order to gain a place on the Silk Road, Britain established some new trading companies, such as the Turkish company and the East India company. These companies all obtained royal charters, plundered the wealth on the Silk Road by their monopoly position, and finally created the glory of the empire that never sets.

Silk Road and Human War

Roman Persian war

For the Romans, if the empire wants to grow, it must have a large number of cities, thus collecting enough taxes; If the empire wants to be brilliant, it must have artists and craftsmen. These did not exist in the barren European continent at that time. In order to build a powerful empire, the Romans must control the heart of the world-the Silk Road. In order to achieve this goal, Rome and Persia fought for 400 years.

The crusades

Although the 200-year-long Crusade is regarded as a religious war, there is a more important secular power behind it-the infinite wealth on the Silk Road. Relying on the opportunity of the crusade, cities such as Venice rose to become upstarts on the Silk Road, and the west also re-entered the core area of the world.

The Mongols are coming.

The Mongolian iron hoof conquered almost the whole Eurasia along the Silk Road. As well known as the horrible massacre, it is the wisdom of Mongols to rule the world.

They encouraged trade across Europe and Asia on the Silk Road with low tax rates, eliminated ethnic barriers on the Silk Road with military rule, promoted the integration of eastern and western civilizations, and created freedom and prosperity of religious belief on the Silk Road with tolerant policies.

Nazi road

On August 23, 1939, the Soviet Union and Nazi Germany signed the Soviet-German Non-aggression Treaty, although the alliance between the two countries was incredible. But in fact, Stalin compromised with Germany in order to gain time, and he needed time to restore the turbulent country.

The other ally, Hitler, was for wheat and oil located in the south of the Soviet Union, two crops located at the western end of the Silk Road, which were extremely scarce in Germany.

Hitler’s original wishful thinking was to form an alliance with the Soviet Union, which provided supplies. Unexpectedly, after the war began, Stalin did not fully support Germany, but fell to the allies. In the end, Hitler was forced on an adventurous road to invade the Soviet Union, which doomed the collapse of the Third Reich.

Today, despite frequent wars and constant frictions, the Silk Road passes through Islam and other places, but in Peter Franco Pan’s view, its important role in natural resources, geographical location, history and culture still exists, and the Silk Road is reviving.

Third and fourth -tier personnel return, ＂rich people areas＂ housing prices rose against the trend, and three changes in the property market appeared

2022年9月25日 | admin | gzxq

Because of the impact of epidemic and economic transformation, the population of third- and fourth -tier cities is flowing. Many of these migrant workers who returned from Shanghai, Shenzhen and other places are highly educated groups. In the golden area of ??third- and fourth -tier cities, they purchased houses in the "rich area", not only high -quality school district houses, but also supporting and greening are comparable to high -end houses in large cities. The houses in these high -end communities have risen first. Compared with other communities, the "hot island" effect appears, which is a lot higher than the surrounding house prices.

First, return home to snap up high -end houses

Many people who return home sell houses in big cities and buy a high -end house in their hometown. They can take their parents to live together. If you go back to the outside, you will have a place to settle in your hometown. Someone was affected by the mortgage of large cities. A loan of millions of dollars in a house made their lives and work suffer a lot of pressure. Buy a house in his hometown, and there are still funds in your hand to start a business or use it for daily life.

Second, the family replacement school house of the provident fund loan

Most families with provident fund loans are groups with stable income. Now many cities have increased the amount of provident fund loans and reduced down payment. They can buy a high -end house with a small amount of down payment. People who lived in the old town or high -rise houses were currently replacing high -quality school district houses. Therefore, high -end communities in third- and fourth -tier cities have recovered and rose against the trend, forming a sharp contrast with the surrounding second -hand housing.

Third, the scarcity of resources and the superiority of the location

Most of the "rich people areas" in third- and fourth -tier cities are mature communities built by large -scale housing companies that have been stationed before. From design style to supporting facilities are first -class. Now, many large real estate companies are far from the third and fourth -tier property market. It is difficult for local small development companies to have such a large handwriting, so it is particularly popular. The "rich area" is not only high in house prices, but also the local group is also rich or expensive in the local area. Therefore, house prices do not worry about selling the road.

From the trend of the property market this year, it can be seen that the rise and fall of the same city is blurred. So many favorable introduction, most of the property market is still not shocked. There are three changes:

01, the population continues to flow, but the house price is very strong

The phenomenon of the population of third- and fourth -tier cities is very common, and most of them are going out to make a living. If you say that Anjia Real Estate, you will choose to return to his hometown to buy a building. After all, house prices in large cities are high, living costs and housing costs are also high, and they can’t afford it. Therefore, many people will come to buy a neighborhood with good money outside. After all, Ye Luo will be rooted in the future, and now he will be filial to pick up his parents to life in the city.

02, interest rates have been reduced sharply, but most people do not buy a house anymore

Recently, with the introduction of the measures and interest rates, although the property market has stabilized and selling the building without panic, the transaction is still unconventional. Many third- and fourth -tier cities have no imagination scenes, and buyers are silent. Many families already have plans to buy a house, and the down payment can be available, but they are still watching and waiting. High -end communities are relatively hot, many people can’t afford it, housing prices in other areas are also falling, and few people buy it.

03, the vacancy rate increases, but the speculators do not throw the house

At present, the vacancy rate of third- and fourth -tier cities has increased by up to 30%. Many families have unstable income because of the high cost of housing. Therefore, when they return to the countryside, the house cannot be sold. There are also couples who work in the field. The speculators and groups of real estate have good housing in their hands, do not rent nor sold, and have no throwing house. Perhaps there are fantasies about the future property market.