广州夜生活论坛

Xinhua News Agency, Beijing, July 25 (reporter, Xu Bo) The General Administration of Quality Supervision, Inspection and Quarantine announced on the 25th that BMW (China) Automobile Trading Co., Ltd. and BMW Brilliance Automobile Co., Ltd. decided to recall some imported and domestic BMW 3 Series vehicles from August 25, totaling 15,474 vehicles.

The recalled vehicles include 1,877 BMW 3 Series vehicles imported by BMW (China) from June 1999 to August 2006, and 13,597 BMW 3 Series vehicles produced by BMW Brilliance from April 2003 to June 2005.

Due to the manufacturer’s manufacturing reasons, after some vehicles within the scope of this recall have been used in humid areas for a period of time, the front passenger side front airbag gas generator may malfunction, the airbag cannot be opened normally, and the metal shell of the gas generator is torn. There is a risk of injury to the front passenger or other occupants, and there is a safety hazard.

BMW (China) and BMW Brilliance will replace the front passenger side airbag module for vehicles within the scope of the recall free of charge to eliminate safety hazards. The two companies will proactively contact the relevant owners through authorized dealers to arrange repairs.

On September 4, the day before the opening of the Chengdu Auto Show, the Jaguar Land Rover China and Chery Jaguar Land Rover Joint Day with the theme of "Zhiling Mountain Road, Zongqing Track" was grandly held.

At the press conference, the British luxury car brand not only brought a number of new car debuts, but also announced a series of brand strategy adjustments and future plans, in order to return to its former leading position in the luxury car market "sprint" at the end of the year.

In terms of products, the most eye-catching event at this conference is undoubtedly the new Jaguar XEL, which will make its world debut. As a luxury mid-range sports sedan under the Jaguar brand, the new car adheres to the innovative concept of "internal and external repair, comprehensive evolution", continuing the Jaguar XEL’s running model streamline posture. The new "Leopard Eyes" headlights with slender size and running water type turn signals are matched with a larger air intake grille, making the vehicle’s vision more dynamic.

In terms of power, the new XEL will be equipped with PT153 1.5T inline three-cylinder engine and PT204 2.0T inline four-cylinder engine. Depending on the adjustment, the maximum power of the 1.5T engine includes 160 horsepower and 200 horsepower, while the maximum power of the 2.0T engine is also divided into 200 horsepower and 250 horsepower. The gearbox continues to be equipped with an 8-speed automatic transmission. It is reported that the new Jaguar XEL will be launched within the year.

In addition, the 2020 Jaguar F-PACE Range Rover Evoque Customized Edition, the 2020 Range Rover Sport Edition and the Range Rover 50th Anniversary SV Collector’s Edition have been unveiled one after another, among which, the 2020 Jaguar F-PACE launched a total of 4 models, the price range is 475,800 – 787,800 yuan; 2020 Range Rover Sport launched a total of 4 models, the price range is 864,800 – 1.103 million yuan; 2020 Land Rover SV models launched a total of 3 models, the price range is 1.838 million yuan – 3.213 million yuan.

It is worth noting that, as a young joint venture, Chery Jaguar Land Rover once welcomed 200,000 vehicles off the production line in only 43 months, creating a new speed of luxury car manufacturing, and once sold in China second only to the German luxury three. However, with the domestic auto market suffering a cold snap, Jaguar Land Rover also ushered in the most difficult time in China.

However, just as everything has its pros and cons, setbacks and challenges have given Jaguar Land Rover the opportunity to fully introspect and adjust. Zhu Hengli, executive vice president of Jaguar Land Rover China and Chery Jaguar Land Rover joint market sales and service organization, also admitted in an interview with surging news reporters that the overall performance of the automobile market in recent years has been relatively just passable. This year, Jaguar Land Rover does face many challenges, but Jaguar Land Rover has achieved good results through effective adjustments.

The vice president of Jaguar Land Rover’s sales organization in the Chinese market started to enter the automotive industry in 1994. Before that, at Ford and Lincoln, he was mainly responsible for behind-the-scenes work, including the construction of the dealer network, sales planning and customer experience. It is based on this work record that in an exclusive interview with him, it can be seen that he attaches great importance to the channel and is determined to reshape.

"First of all, we have strengthened communication with dealers, optimized the process, and simplified the previously cumbersome and restrictive requirements and methods, so that dealers can understand the rhythm and plans of Jaguar Land Rover this year at a glance. Secondly, we cooperate with dealers to carry out marketing activities, such as Land Rover’s new Yunnan-Tibet line, Jaguar’s Saigan Carnival and other innovative experience marketing activities, forming a linkage from the central to the region, enhancing consumers’ awareness of Jaguar Land Rover in all aspects, and expanding brand influence." Zhu Hengli told reporters that in response to the current market situation, Jaguar Land Rover is vigorously carrying out dealer training. Not only can it improve the efficiency of staff, but also reduce the attrition rate of personnel, and also improve the business ability of frontline personnel through training.

In order to implement the adjustment policy as soon as possible, Jaguar Land Rover is expediting in-depth communication with every dealer in China. At present, Zhu Hengli has personally gone into battle to communicate with all dealers in Shanghai one by one, evaluate the overall profitability of dealers, and provide support and assistance to different dealers based on the results.

In addition to channel remodeling, as a distinctive British luxury car brand, Jaguar Land Rover is also committed to accurately delivering its brand concept to Chinese consumers.

In terms of brand marketing activities, as of mid-August, the "Jaguar Circuit Carnival" event has held more than 100 events in 73 cities, with more than 25,000 participants; the "Land Rover All-Terrain Academy x Land Rover All-Terrain Driving Camp" event has held 240 events as of the end of August, covering a total of 134 cities, with a total of more than 8,500 participants. The start of these activities has deepened Chinese consumers’ awareness of Jaguar Land Rover’s brand power.

In addition, according to Zhu Hengli, Jaguar Land Rover is also constantly incorporating the needs and preferences of Chinese consumers into the design and development of its products. For example, Chinese consumers have relatively high requirements for rear space, so Jaguar’s cars are generally designed to be lengthened. But for Jaguar, the lengthened wheelbase cannot affect the vehicle’s handling performance, so for example, the XEL car has more rear space, but the handling performance and driving texture are no different from those of the British XE model.

"The same is true for Land Rover. At the beginning of the launch of the new generation of Land Rover Range Rover Evoque, considering that young consumers in China are more concerned about smart and high-tech configurations, because we specially launched models with different configurations for the Chinese market. This is also one of the changes made for the Chinese market." Zhu Hengli said.

Thanks to Jaguar Land Rover’s self-adjustment, the market has given positive feedback to the British luxury car brand after entering the second half of the year. Data show that Jaguar Land Rover’s sales rose by 40% year-on-year in July, 17% year-on-year in August, and 28% year-on-year in July-August. More importantly, Jaguar Land Rover’s dealers also improved their profitability by 10% year-on-year in July-August and maintained reasonable inventory.

Not only that, but next, Jaguar Land Rover will also increase its product offensive. According to the plan, Jaguar Land Rover expects to usher in 30 product updates by the end of 2021. Among them, in addition to the new Jaguar XEL, which will be launched within the year, a new generation of Discovery will be launched in the first quarter of next year, and a new generation of Defenders will be introduced in the second quarter.

And when it comes to electrification, Jaguar Land Rover is not at a disadvantage. Last year, Jaguar Land Rover launched the Range Rover Sport PHEV model. At the press conference of the Chengdu Auto Show, the Range Rover Sport also launched the annual model. At the same time, the new generation of Range Rover Evoque is also equipped with a 48V mild hybrid system. Jaguar released the first pure electric luxury SUV model last year, the Jaguar I-PACE. In fact, Jaguar Land Rover has already announced that from 2020, every model will be available in electrified models.

In the case of the overall domestic car market environment being cold, Jaguar Land Rover was still able to achieve two consecutive months of growth, which is enough to highlight the "true ability" of counterattacking the trend. I believe that Jaguar Land Rover NIO will also burst out stronger stamina.

　　June 21 was the farewell ceremony for Ruan Jingtian’s mother. On that day, Ruan Jingtian said goodbye to his mother with tears in his eyes and thanked friends from all walks of life for their concern. The farewell ceremony has now ended. On the day, many artists such as Zhang Junjun, Zhao Youting, Chen Yihan, Zheng Yuanchang and others also sent flower baskets.

　　After the farewell ceremony was completed, Ruan Jingtian posted a message on social media to mourn his mother: "Thank you to everyone, everything is complete, my mother has become a butterfly."

　　On May 23, Taiwanese media revealed that Ruan Jingtian’s mother passed away, and he suspended all performing arts activities on the same day to ease his grief. It is reported that Ruan Jingtian was always by his side when his mother was seriously ill, and the mother and son had a deep relationship.

Andy Lau performs a different "killer"

When we interviewed Rao Xiaozhi, the director of "The Crowd", we asked him what the opportunity was to invite Andy Lau to play the killer Zhouquan. Rao said that when the character of Zhouquan became clearer and clearer in the book, he felt that it should be Andy Lau, and he did not need any foreshadowing. "He just stands there." The simple and straightforward answer, after thinking about it, felt extremely reasonable and appropriate. From Andy to Brother Hua, the growth is only age, hard work, self-discipline, seriousness, diligence, and consistency. Andy Lau did a lot for "The Crowd", connecting with various theaters by phone to request more film arrangements, opening a Douyin account to live stream with director Rao Xiaozhi… Due to work reasons, he could not accept face-to-face interviews in the mainland, and the Lau team returned to the video interview material extremely efficiently. Andy Lau answered all the questions in our interview outline, without avoiding or perfunctory. The team carefully used dual cameras to shoot this interview. Andy Lau occasionally looked at the camera, his eyes clear and bright, his words sincere, his state stretched, and his style of talking and laughing remained the same. After more than 40 years of filming, even though he is now an honorary person, he said that no matter what the script is, it is a challenge for me, and every movie is equally difficult.

Q

A

ICONSPRO: Can you introduce the movie "The Crowd" to everyone?

Andy Lau:The movie "Crowd" is actually about two different people who exchange their lives. I was a killer in the movie, and because of an accident, I exchanged lives with Xiao Yang, and I became an extra actor, which is a very wonderful movie.

ICONSPRO: Have you seen the previous works of Director Rao Xiaozhi? What are your thoughts on this collaboration?

Andy Lau:This time, in fact, this script has been coming down, and I have heard that this work is brewing in the market. I have never known that the director Rao did it. I have seen "Hello Crazy" and "No Name". I really appreciate that he has a different world in the movie, and I really want to enter his world to see it. Then this time it was very good, he found me to act in this play, and I was very happy. I quickly agreed to perform like this.

ICONSPRO: What motivated you to take on this film? What was the most appealing part of the script?

Andy Lau:I took this movie entirely because of his talent. Of course, I like Wan Qian, Xiao Yang, Xiao Lei, and many other actors, but if you want me to give a reason, it’s because of the director’s talent.

ICONSPRO: Zhou Quan is a killer who has lost his memory and switched identities with others. What do you think is the most challenging aspect of this role?

Andy Lau:I think no matter what the script is, it is a challenge for me, because we don’t care if I played Leiluo 25 years ago, and I play it again today, in fact, I can present a different role, so I’m not saying whether the script is difficult or not, but I think I can present a certain kind of Andy Lau under the director’s world. This is my biggest difficulty, but I think every movie has the same difficulty.

ICONSPRO: The biggest feature of a remake is that the audience will lose curiosity about the local version because they have seen the original. Would you consider adding some special designs to attract the audience?

Andy Lau:Each of us has been a parent, and there are many people in this world. He has also acted. He has also been a father, and he has also been a father. Then I watched the original Japanese ones, and I also watched the Korean ones. Their world, their family, are presented differently in different fields or in different countries. I think the director put a lot of local jokes this time, and it is the kind of taste that we are very Chinese. I think this is completely. I don’t know why the director will present this world. I think it is different from anything except the plot. There is no way to say which part of it we have borrowed from. It is either Japanese or Korean. Now a completely new world is presented in front of all the audiences.

ICONSPRO: Xiao Yang said in an interview that Andy Lau can give people a sense of security. What do you think of this evaluation? Where does the sense of security between actors and actresses come from?

Andy Lau:First of all, I think Xiao Yang, thank you for your evaluation of me, security, I think this is your trust, found in me, in fact, as long as you believe in people, no matter who the other party is, as long as you believe, the world will be safe. So you will choose some people you believe in, work together or live together. This kind of security is not given to him by me, but if you believe in me, I have it. If you don’t believe in me, I don’t have it.

ICONSPRO: It’s the first time to work with Vance, but how can you break the ice quickly if you want to shoot an emotional scene?

Andy Lau:I have been acting for 40 years, and every play will have a heroine, and then every play will have a relationship. Every time I do it, I have found many ways to tell myself what is good about her and what moves me before filming, so no matter which movie it is, when the heroine appears, I will naturally communicate with him or fall in love. It is completely natural, but there is no way, just love with your heart.

ICONSPRO: Collaborating with the mainland creative team again, do you think your Mandarin has improved again?

Andy Lau:First of all, I think everyone really misunderstood a little bit. In the past, from "Ambush on All Sides", many of my movies were made with my voice, and I performed them in Mandarin, so I don’t know why everyone thought this time, wow, that’s weird, why? In fact, three or four years ago, I played "The Bomb Locker", and the people who were released thought that my Mandarin was not so worth using my voice, so I replaced my voice and found someone else to do it. That may be due to those distribution habits, such as "Lost Orphan" is also my voice. (In "The Bomb Locker") I played with Ni Ni and I spoke Mandarin, so this will not affect my performance. There may be some pronunciations in the middle that are mine, especially one of Andy Lau’s Mandarin, but I basically use my voice in many movies, and I rarely match it. "The Great Wall" is mine in English and Mandarin, and Mandarin is mine.

ICONSPRO: Xiao Yang said that she was slapped 33 times in the face and 11 times in the face. Do you have any pressure to shoot similar scenes?

Andy Lau:Of course there will be. Before I filmed this scene, I already told the director that because of his scene, I can’t have a single word wrong in all the dialogue, because he was talking about the dialogue written in the whole book, so I can’t be wrong, not a single word wrong. The reason why there are so many (slaps) in the middle is because I may not be used to it. For example, I have used "character". I have been talking about "character" for more than 50 years, and now I suddenly changed "character", so I am not used to it. In fact, I am quite stressed. This is the scene I feel the most guilty about in the whole scene. Really Xiao Yang, I really shouldn’t have been beaten so much, but my command of Mandarin is not so flexible, so I’m sorry.

ICONSPRO: You have won the best actor in the heavyweight film festival many times. In the field of film, are there any awards you want to work hard to win?

Andy Lau:I am a very casual actor. From the very first day, everyone may think that Andy Lau needs any awards or whatever. In fact, I am the most indifferent. Whether I play well or not, I understand it myself. With it, I won’t feel how good I am, and without it, I won’t feel that I am not good at acting, so I feel that I am responsible in the world. Maybe if I want to participate in those awards in different parts of the world, or some film festivals, I just hope to bring Chinese films to the world and let the world know. In addition to some art films and action films, we can also have some commercial blockbusters in the market, and we can also make everyone feel that in addition to business, it contains the most traditional Chinese wisdom. I hope to bring our Chinese films to every corner of the world, not really. I want to win awards in different parts of the world.

ICONSPRO: And finally, a word for the Amway audience coming into the theater to watch "The Crowd."

Andy Lau:First of all, let me tell you that "The Crowd" is a very good movie, and it is a movie with its own character and image. I hope you go in and feel that as long as you work hard, no one can beat you. This is the most important point of our play. Hope you enjoy "The Crowd".

– THE

Author |　Wang ruoye

Edit | Mingming

On July 6, 2022, "Hidden into the Dust" was officially released, with a box office of 349,000 on the first day of release, accounting for only 2.3% of the films.

At that time, the cumulative box office predicted by Cat’s Eye for this film was 565,000, and the final box office prediction of the film by the public remained at around 2 million. As a rural literary film, even Ruijun Li, the director of Into the Dust, once mentioned in an interview that he was worried that this film would become cannon fodder for the summer file.

On August 9, 2022, "Hidden into the Dust" was webcast and landed on many video platforms such as Youku, Tencent and iQiyi. According to past experience, it is inevitable that the box office will decline after a movie is launched on the online video platform. However, Into the Dust unexpectedly broke the inherent cognition of the public.

52 days after its release and 21 days after its online broadcast, Into the Dust miraculously fell to 3.662 million box office in a single day, reaching the highest single-day box office at present. It is predicted that the box office will soar from more than 50 million to more than 80 million again, and the single-day box office is expected to soar from more than 3 million to more than 5 million. Even many netizens boldly said that they are optimistic about the box office of the film. The cat’s eye also resumed on August 30th.predictThe total box office of "Hidden into the Dust" in mainland China will break 102 million.

After the cinema films are broadcast online, it is rare that the box office increases instead of falling, so that it feeds back the film market. It is urgent for the market to find out what makes the long tail effect of the film so strong, and it is also urgent to know whether the box office decline of "Into the Dust" can be repeated.

Word of mouth solidly improves box office performance

"Hidden into the Dust" Douban scored 7.8 points, and now it has risen to 8.5 points, ranking first in Douban’s real-time hot book audio-visual list.Not only has it become the first Chinese cinema film with a Douban score of 8 this year, but it is also the Chinese cinema film with the highest Douban score this year.

The official Weibo, who opened the movie "Into the Dust", has only a few more than 1,000 fans. Of the 103 articles published in Weibo, only a few in Weibo have turned over 100 praises and comments. All this makes the announcement of this film seem to have a sense of "big hidden in the city".

The most famous story in the previous film was the behind-the-scenes shooting story told by Christina. Many netizens called that story "The Chocolate Factory in Christina", and this stalk of Christina even replaced "You are my God", which was very popular. However, the popularity of the stars themselves has not been transferred to movies.Before "Into the Dust" went online, the box office was in a downturn.

According to the box office trend chart of "Into the Dust", it can be seen that the box office trend in the picture presents a strange V-shape, but it grows more rapidly after the webcast goes online. On the one hand, the literary film itself is a niche film, and the number of films given in the early stage of the cinema is not enough, which leads to the decline of the box office after the release; On the other hand, webcasting enabled more viewers to see the film, and word of mouth drove the cinema box office.

It is not only "Hidden into the Dust" that still chooses to be put in the cinema after webcasting goes online.

In 2019, the popular animated film "Nezha, The Devil Child Came to the World" was launched on October 11 before it was released on October 26. However, according to the box office trend of "Nezha, The Devil Child Came to the World", the box office of the film continued to decline after it was launched. In 2021, the "520" movie "Decisive Battle Against the Black" was also launched on the online platform on May 29th, while releasing the notice of key extension. This also led to the final box office score of "Decisive Fight Against the Black" of only 405 million.

Can be like "Hidden into the Dust", there are few films that have fallen strongly after webcasting. Searching for the film reviews of "Into the Dust" on social platforms, many people choose to continue Amway with their friends after watching the movie. Many of them decided to go to the cinema to get another ticket after watching the movie on the video platform. Since the audience is willing to go to the cinema for support, the demand for films has increased for cinemas, and it is natural to increase the mutual benefit of film arrangement.

After the number of films in "Into the Dust" increased, the attendance rate was also guaranteed. This is also the effect that high reputation can bring.High word-of-mouth and high box officeThis simple sentence has been truly verified in "Into the Dust".

Short video platform helps box office rebound

The propaganda achievements of "Into the Dust" can go to a higher level.The short video platform also contributed.

According to the statistics of cat’s eye data, the topic broadcast volume of Into the Dust in Tik Tok has reached 2.1 billion, and it has been listed on the hot search list of Tik Tok for many times. On August 30, 2022, the number of likes on the official account of "Into the Dust" in Tik Tok has also exceeded 81.49 billion. Compared with thousands of fans in Weibo’s official account, nearly 200,000 fans in Tik Tok’s official account are really huge.

In addition to official accounts, "tap water" bloggers on the short video platform have also emerged after the webcast of "Into the Dust".Major film bloggers and online celebrity bloggers in different fields have started to publish relevant contents of "Into the Dust".

July was a smash hit, and Dong Yuhui, who has many fans, also talked about "Hidden into the Dust" in the selection live room in the East. Judging from the volume of fans in the East’s selection live broadcast room, there are not a few potential box office supporters. On August 22nd, in Tik Tok’s hot search "What’s the stamina of hiding in the dust?", the film published by online celebrity blogger Kongkong Diary with 4 million fans was praised by nearly 500,000 people. In the video, Kongkong Diary explained his feelings of watching movies, and many netizens began to post the classic lines in this video comment area. Another part of netizens who haven’t seen "Into the Dust" spoke in the comments, saying that they had been arrived by Amway and would go to the cinema to see the film.

On the one hand, among the audience groups of short video platforms such as Tik Tok, there are more rural users in third-and fourth-tier cities and counties.As a rural film, Hidden into the Dust, especially the huge display of farming culture in the film, easily resonates with netizens in Tik Tok.

And according to the cat’s eye data, the local box office growth of "Into the Dust" is concentrated in the Central Plains region where the farming industry is relatively developed, such as Shaanxi and Henan. Based on this, it is found that it is a correct and beneficial strategy to choose short video platforms such as Tik Tok to announce the content in the later stage of "Into the Dust". In the early stage, "Into the Dust" made accurate publicity for the audience of literary films in developed areas such as Beishangguangshen and Shenzhen. The main creators ran several rounds of roadshows, but the results were minimal.

The news of being shortlisted for Berlin Film Festival failed to make literary film lovers take "Into the Dust" out of the circle, but a rural blogger on a short video platform made "Into the Dust" successfully enter more people’s horizons.

On the other hand, the second creation and editing of "Into the Dust" on the short video platform is mainly based on the output of film reviews, which is very inflammatory.The expression of netizens’ true feelings can drive more people to express their views on this film and arouse everyone’s interest in this film.

Breaking the inherent circle of literary films, "Hidden into the Dust" is still accumulating after the online broadcast. How to make good use of the audience of the short video platform so that webcasting is no longer a "box office springboard" may be a new thought brought to the film market by "Into the Dust".

Can "Into the Dust" be reproduced?

In recent years, the only film short-listed in the three major European competitions, Hidden into the Dust, was also withdrawn in February 2022.

Due to various reasons, the film market remained sluggish in the first half of this year, and "Into the Dust", which was released in July, did not expect that the film with minority theme was expected to become a phenomenal domestic literary film. It is not a simple matter to reproduce the success of "Into the Dust".

First of all, from the perspective of subject matter, although "Into the Dust" is a literary film, its content is close to the northwest countryside, which coincides with the audience of the short video platform.With the help of short video platform, the box office can take off directly.Secondly, after the webcast was launched, the number of second-generation videos on the short video platform increased.However, different from the ordinary plot explanation, the second creation video of "Into the Dust" is mostly an emotional film review, which extends from the story of the film to the emotional expression of the group and can impress the audience to watch the movie.

There is also the support of the cinema for "Into the Dust".As early as the beginning of the film’s release, the general manager of Jinan Belle Palace Cinema once sent a message to Weibo, saying, "Into the Dust" has been streamed, but I am still arranging films for it, because I firmly believe that the sound effects on the big screen are more attractive to fans than computer screens and mobile phones. " On August 30, 2022, "Into the Dust" won the highest attendance rate on that day, which did not live up to the expectations of many cinemas.

But most importantly, we have to return toThe quality of "Into the Dust" itself passed the test.Therefore, it can be full of stamina.

At the same time, the film "Tomorrow’s Battle" was ridiculed on the short video platform for "selling badly", and the box office just passed 600 million after 27 days of release. Ruijun Li, the director, also said in an exclusive interview with Zumu News that he understood the choice of film arrangement in cinemas and cinemas in the early stage. "The audience has the freedom to choose what to watch, and the cinemas have the freedom to choose what to arrange. Even if we want to talk about feelings, the premise is to let the market operate first. Now the cinema has been’ hungry’ for a long time, let the cinema fill its stomach first, and then take care of art movies. "

It is gratifying that the market has now clearly perceived the value of the art film "Into the Dust". On September 30, 2022, "Hidden into the Dust" was postponed to September 30 after it was announced on August 2 that the key was postponed to September 12. In addition to the key extension, the proportion of cinema films is also rising, reaching 10%. Compared with the release volume of about 0.2% in the early stage, the box office data of "Hidden into the Dust" in September should be more impressive.

It can continue to ferment word of mouth after webcasting, and the box office in a single day has exceeded 4 million, and the total box office has reached 37 million.This is a miracle of a film, and it also indicates new opportunities in the film market.

Because of the impact of epidemic and economic transformation, the population of third- and fourth -tier cities is flowing. Many of these migrant workers who returned from Shanghai, Shenzhen and other places are highly educated groups. In the golden area of ??third- and fourth -tier cities, they purchased houses in the "rich area", not only high -quality school district houses, but also supporting and greening are comparable to high -end houses in large cities. The houses in these high -end communities have risen first. Compared with other communities, the "hot island" effect appears, which is a lot higher than the surrounding house prices.

First, return home to snap up high -end houses

Many people who return home sell houses in big cities and buy a high -end house in their hometown. They can take their parents to live together. If you go back to the outside, you will have a place to settle in your hometown. Someone was affected by the mortgage of large cities. A loan of millions of dollars in a house made their lives and work suffer a lot of pressure. Buy a house in his hometown, and there are still funds in your hand to start a business or use it for daily life.

Second, the family replacement school house of the provident fund loan

Most families with provident fund loans are groups with stable income. Now many cities have increased the amount of provident fund loans and reduced down payment. They can buy a high -end house with a small amount of down payment. People who lived in the old town or high -rise houses were currently replacing high -quality school district houses. Therefore, high -end communities in third- and fourth -tier cities have recovered and rose against the trend, forming a sharp contrast with the surrounding second -hand housing.

Third, the scarcity of resources and the superiority of the location

Most of the "rich people areas" in third- and fourth -tier cities are mature communities built by large -scale housing companies that have been stationed before. From design style to supporting facilities are first -class. Now, many large real estate companies are far from the third and fourth -tier property market. It is difficult for local small development companies to have such a large handwriting, so it is particularly popular. The "rich area" is not only high in house prices, but also the local group is also rich or expensive in the local area. Therefore, house prices do not worry about selling the road.

From the trend of the property market this year, it can be seen that the rise and fall of the same city is blurred. So many favorable introduction, most of the property market is still not shocked. There are three changes:

01, the population continues to flow, but the house price is very strong

The phenomenon of the population of third- and fourth -tier cities is very common, and most of them are going out to make a living. If you say that Anjia Real Estate, you will choose to return to his hometown to buy a building. After all, house prices in large cities are high, living costs and housing costs are also high, and they can’t afford it. Therefore, many people will come to buy a neighborhood with good money outside. After all, Ye Luo will be rooted in the future, and now he will be filial to pick up his parents to life in the city.

02, interest rates have been reduced sharply, but most people do not buy a house anymore

Recently, with the introduction of the measures and interest rates, although the property market has stabilized and selling the building without panic, the transaction is still unconventional. Many third- and fourth -tier cities have no imagination scenes, and buyers are silent. Many families already have plans to buy a house, and the down payment can be available, but they are still watching and waiting. High -end communities are relatively hot, many people can’t afford it, housing prices in other areas are also falling, and few people buy it.

03, the vacancy rate increases, but the speculators do not throw the house

At present, the vacancy rate of third- and fourth -tier cities has increased by up to 30%. Many families have unstable income because of the high cost of housing. Therefore, when they return to the countryside, the house cannot be sold. There are also couples who work in the field. The speculators and groups of real estate have good housing in their hands, do not rent nor sold, and have no throwing house. Perhaps there are fantasies about the future property market.