Accord is not just a fashion school. What are its selling points?

Comfort configuration is often linked to the quality of a car. Of course, the higher the comfort configuration, the more pleasant the passenger experience, which can give the car a higher evaluation. I’ll arrange it for you by the way today. Now let’s follow Xiaobian to see what it has done.

First of all, from the appearance, the front face style of Accord looks very simple, and the middle net adopts multi-frame modeling, which looks very cold. The headlights are very deep and the visual effect is not bad. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4980MM*1862MM*1449MM. The car adopts simple lines, and the car side looks very delicate. With large-sized thick-walled tires, the shape is quite comfortable. In the design of the rear end, the rear end looks younger, the taillights give people a very fashionable and dynamic feeling, and the exhaust pipe layout uses a bilateral single-row shape, which is still relatively fashionable and sporty in general.

In terms of interior, the Accord interior looks very round and reflects the sense of design. The car looks very good outside the steering wheel, made of leather, and has a good grip. Let’s take a look at the central control, which is decorated with a 12.3-inch central control screen, making the interior style impressive and simple. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a rounded dashboard and looks strong in technology. The car uses leather seats, which are wrapped in place and comfortable.

Accord is matched with CVT gearbox, with a maximum power of 141KW and a maximum torque of 260N.m, and its power performance is good.

Next, look at the configuration. The Accord is equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, engine start and stop and other configurations.

After reading the above description, Xiaobian will make a summary. The model class introduced today is the most considered class when many people buy their first car, mainly because the size of this class is moderate and the price is reasonable.

An unforgettable historical review of the classic Volkswagen Passat.

Historical events

  1973 ~1980 Passat B1: The first generation Passat Dasher was born, which replaced the original 1600 series and landed in North America.

  1980 ~1988 Passat B2: The second generation Passat B2 was introduced with the name Quantum/Santana instead of Dasher.

  Passat B3 from 1988 to 1995: In 1988, the third generation Passat B3 was introduced to the whole world, and the absence of front air intake grille became its most remarkable appearance.

  1995 ~1996 Passat B4: The company redesigned the Passat B4 series.

  From 1996 to 2005, Passat B5: B5 used the same platform technology as A4 and A6. Volkswagen’s unique technology has been adopted in GLX and GLS V6 models matching V6 30.

  In 1999, Volkswagen introduced Passat with red and blue background lights.

  In 2000, Passat B5 produced by Shanghai Volkswagen was officially put into the China market, and the body was lengthened by 100mm according to the needs of the China market.

  Passat GP from 2005 to 2009: Shanghai Volkswagen introduced Passat Lingyu, a domestic improved version of Passat B5. As a brand-new flagship model of Shanghai Volkswagen, a brand-new mid-to-high-end sedan was jointly built by a design team composed of Chinese and German designers led by German Volkswagen design director Günak, which was the first appearance of the integration of German Volkswagen’s latest styling and China culture.

  From 2005 to now, Passat B6: Passat B6 was put on the market in 2005, and Volkswagen changed Passat’s sedate modeling concept since ancient times, and appropriately added sports.

  2006: Passat R36 was born. From the overall appearance, the new Passat R36 still continues the excellent genes of the "R" sports car family, and the "R36" logo on the front and back of the car body is a unique identity symbol of this car.

  2007: China version of Passat B6-put on the market.

  2008: Passat CC was launched. Passat CC is a four-door sedan based on the shared platform with Passat B6.

  From 2009 to now, the new Passat Lingyu: During the period of April 2009, Shanghai Volkswagen, which is at home, announced the official launch of the upgraded Passat Lingyu locally. The new car once again carried out a brand-new design for the exterior interior, in which the exterior changes obviously and it has the family elements of a new generation of Volkswagen models.

  From 2010 to now, Passat B7:Passat B7 still uses PQ46 platform and existing powertrain, but it has been greatly upgraded in vehicle electronic configuration.

  •   From 2011 to now, NMS is launched: NMS is specially designed for North America and China, and it is 97mm longer. In the same year, its China version was produced by Shanghai Volkswagen and sold under the name of "New Passat" to replace "Passat New Field".

How does the Central Radio and Television General Station report on anti-epidemic disease?

  Author | Gao Xiaohong

  来源 | 中国广播杂志(ID:zggbzz)

  当前,我国正面临新型冠状病毒肺炎(英文简称NCP或COVID-19,中文简称新冠肺炎)肆虐的严峻挑战。新冠肺炎疫情是一场特别重大的突发公共卫生事件,极大地威胁着人民群众的生命健康安全。截至2月18日,全国已累计确诊72530例,重症 11741 例,死亡1870例。

  2月3日,习近平总书记在中央政治局常委会会议上明确指出:“当前疫情防控形势严峻复杂,一些群众存在焦虑、恐惧心理,宣传舆论工作要加大力度,统筹网上网下、国内国际、大事小事,更好强信心、暖人心、聚民心,更好维护社会大局稳定。”

  在此关键时期,“新闻媒体是突发事件报道的传播主体,也是责任主体,担负着信息沟通、抚慰民众、监督政府、动员社会等重要使命”。以中央广播电视总台(下文简称总台)为代表的国内主流媒体全力应对新冠肺炎疫情的防控,战斗在抗疫的一线,主动承担起主流媒体的抗疫使命,及时发布权威信息,准确公开报道疫情,回应社会关切,把握“时度效”,积极引导舆论,为抗击新冠肺炎疫情凝聚人心、增强信心营造了良好的舆论氛围。本文围绕总台在抗击新冠肺炎疫情期间的具体做法展开论述。

  01

  Unblocked information:

  Give full play to the authority and professionalism of mainstream media

  1, timely, open and accurate report on the progress of the epidemic

  The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

  Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

  On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

  In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

  From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

  2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

  After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

  3, professional team to fulfill the responsibility and mission of news propaganda work.

  In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

  On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

  2018年,习近平总书记在全国宣传思想工作会议的讲话中指出:“做好新形势下宣传思想工作,必须自觉承担起举旗帜、聚民心、育新人、兴文化、展形象的使命任务。”

  自新冠肺炎疫情爆发以来,总台央视《新闻联播》节目多次延长播出时间,增加抗击新冠肺炎疫情报道内容,体现出主流媒体的职业使命与担当,业务能力更是得到了社会的广泛认可。2月12日央视《新闻联播》主持人李梓萌念稿8分钟无任何卡顿,新闻报道的专业功底获得了网友的认可,“李梓萌低头念稿”登上了微博热搜榜,2月14日主持人海霞播音12分钟无卡顿,再登微博热搜(“海霞低头念稿”),同时“央视girls”也一并登上热搜,以上三条热搜的微博总阅读量超过7亿人次。

  02

  增强信心:

  把握“时度效”,实现舆论引导效果

  1、战疫情中舆论导向的重要性

  在应对重大突发公共事件时,新闻媒体的舆论引导作用十分重要。习近平总书记指出,“让群众更多知道党和政府正在做什么、还要做什么,对坚定全社会信心、战胜疫情至为关键。”在抗击新冠肺炎疫情的关键时刻,新闻媒体做好舆论引导工作、把握正确舆论导向,有利于凝聚力量、振奋人心,引导公众理性、正确看待和分析疫情形势,科学地做好疫情防护措施,积极地应对疫情带来的可能影响,具有重要的作用。

  过去的经验表明,对于重大突发事件的舆论引导基本上已经确立了两个立足点:一是用事实引导,即告诉公众事实真相;二是用价值引导,即影响公众正确地看待真相。在及时、公开、准确报道疫情及其防控信息的基础上,新闻媒体的舆论引导要始终把宣传报道习近平总书记的重要讲话和系列重要指示批示精神作为重心,坚定打赢抗击新冠肺炎疫情阻击战的决心和信心,凝聚社会共识,坚持党性和人民性相统一,弘扬主旋律,激发正能量。

  总台各频道、频率运用全媒体矩阵及时传达党中央和习近平总书记的重要指示精神,发挥总台自主评论品牌的舆论威力,积极解读中央会议信号,严格落实党中央决策部署。《国际锐评》发布的疫情防控相关评论员文章向世界展现了中国战胜疫情、迎接挑战的决心和底气,《央视快评》发布的疫情防控相关评论员文章在抗击疫情宣传报道中提振了士气、凝聚了力量。

  2、“时度效”原则的把握与创新

  党的新闻舆论工作,要求把握好“时度效”原则,按新闻传播规律办事。具体来说,就是要处理好舆论引导中的时效、节奏,以及力度、分寸和效果等问题。

  在时效和节奏的把握上,总台应对新冠肺炎疫情不仅做到及时发布,更实现了实时、全时报道,回应了社会关切,满足了人民群众对疫情信息的时效性要求和期待。与此同时,总台记者同时间赛跑,第一时间奔赴一线,专访相关机构领导,公开回应医疗防护用品紧缺等问题,访谈抗击疫情专家,了解疫情防控一线的工作内容以及重症、危重症患者的治疗情况;还就群众热议的话题和问题请专家正面解答,满足了互联网语境下人民群众对防控知识的深层次需求。

  In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

  According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

  In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

  At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

  3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

  "People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

  On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

  In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

  03

  Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

  1, timely counseling to resolve the crisis of public opinion.

  The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

  After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

  The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

  Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

  According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

  2. Relieve public panic.

  After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

  On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

  In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

  On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

  以上这些举措,不仅调动了人民群众在新冠肺炎疫情防控中的主动性和参与感,而且通过节奏相对平缓的“慢直播”,让人民群众在高强度、快节奏的信息环境中缓解焦虑心态,纾解恐慌情绪。

  3、开展建设性新闻舆论监督

  习近平总书记指出:“这次疫情是对我国治理体系和能力的一次大考,我们一定要总结经验、吸取教训。”“在疫情防控工作中,有些地方出现了形式主义、官僚主义现象。”习近平总书记还强调,“要多层次、高密度发布权威信息,正视存在的问题,回应群众的关切,增强及时性、针对性、专业性,引导群众增强信心、坚定信心,着力稳定公众情绪。”在新冠肺炎疫情的防控过程中,主流媒体积极回应公众关切、反映在治理过程中特别是疫情防控工作中存在的问题,发挥新闻媒体的建设性舆论监督功能,推动防控疫情工作的开展。

  On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

  The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. With the unified and centralized leadership of the CPC Central Committee, the mobilization and participation of the whole society, and the comprehensive strengthening of prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

  The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.

China Huarong officially announced that the liquidity crisis of Sunshine City, the parent company of Sunshine City, is expected to ease.

Our reporter Li Beibei reports from Shanghai.

With the support of policies, AMC (Asset Management Company) is accelerating its involvement in the real estate industry and becoming an important force to speed up the clearing of risks.

On August 5, China Huarong Asset Management Co., Ltd. (02799.HK, hereinafter referred to as "China Huarong") published a message on its WeChat account, revealing that recently, China Huarong and Sunshine Longjing Group Co., Ltd. (hereinafter referred to as "Sunshine Group") signed the Framework Agreement on Bailout Restructuring and held a meeting on strategic cooperation in bail-out.

Gao Gan, assistant to the president of China Huarong, said: "China Huarong will give full play to its rich experience in the field of problem enterprise bail-out and non-performing assets revitalization, and help Sunshine Group to bail out the danger and be reborn."

"Help Sunshine Group to bail out the danger"

On August 5th, China Huarong posted a message on WeChat, revealing that in order to implement the relevant requirements of the state on stabilizing the real estate market, ensuring the property and stabilizing people’s livelihood, and further promoting the virtuous circle and healthy development of the real estate industry, China Huarong has comprehensively promoted the bail-out cooperation with relevant market entities. Recently, it has signed the Framework Agreement on Bailout Restructuring with Sunshine Longjing Group Co., Ltd. and held a bail-out strategic cooperation meeting. However, as for the specific content of the framework agreement and the scale of bail-out, the article did not disclose it, and the telephone number announced by China Huarong official website also showed an empty number.

"China Huarong will give full play to its rich experience in the field of problem enterprise bail-out and non-performing assets revitalization business, and help Sunshine Group to bail out the danger and be reborn." On the same day’s strategic cooperation meeting, Gao Gan, assistant to the president of China Huarong, introduced that the rescue of Sunshine Longjing Group was a concrete measure to implement the requirements of the CPC Central Committee and relevant departments on resolving risks in the real estate market.

Lin Tengjiao, Chairman of the Board of Directors of Sunshine Group, said that in the face of liquidity difficulties and debt risks caused by economic downturn and COVID-19 epidemic, Sunshine Group actively carried out self-help, and this cooperation will add more powerful motivation and confidence to the future development of Sunshine Group.

According to public information, Sunshine Longjing Group is a family business jointly held by Lin Tengjiao and his brother Lin Weimin’s wife Wu Jie, among which Lin Tengjiao holds 98% of the shares of Sunshine Longjing Group. Through Sunshine Longjing Group, Lin Tengjiao and Wu Jie have invested in 12 enterprises, among which Wu Jie enjoys about 14.03% of the ultimate beneficial shares of the listed company Sunshine City (000671.SZ) and is the actual controller of Sunshine City; Lin Tengjiao’s ultimate beneficial share is about 13.18%.

In the second half of 2021, Sunshine City began to have a liquidity crisis, and then the company began to actively resolve it.

In order to solve the company’s debt problem, Lin Tengjiao raised funds everywhere, resigned from the director of Industrial Bank, moved nearly 4 billion yuan to subsidize Sunshine City, and cashed in the equity of Wanwuyun worth 3.052 billion yuan. In May this year, he also sold about 15% of his other listed company Longjing Environmental Protection (600388.SH, Fujian Longjing Environmental Protection Co., Ltd.) for 1.734 billion yuan.

As of June 23, the debt situation announced by Sunshine City shows that as of the date of announcement, the total principal amount of the company’s overdue debts (including loans from financial institutions, partners’ money, open market-related products, etc.) is 37.688 billion yuan, of which: in the open market, the unpaid principal and interest of overseas open market bonds totaled 165 million US dollars, and the unpaid principal and interest of domestic open market bonds totaled 13.391 billion yuan. In April this year, the central bank called a number of banks and five national asset management institutions (AMC) to hold a meeting to discuss the rescue of real estate enterprises in danger. Sunshine City was among the 12 real estate enterprises that were rescued at that time.

As of press time, the reporter of China Times failed to obtain detailed information about the above agreement from Sunshine Longjing Group (Sunshine Holdings) and Sunshine City Group. However, before that, on July 19th, Sunshine City Group emphasized to the reporter of China Times that Sunshine City is actively promoting the resumption of production of projects in various places. In 2022, the company will no longer aim at sales, but establish "ensuring delivery and production" as the most important task of the year.

At present, Sunshine City has set up a "10W+ Delivery Special Working Group" to implement a "one plan, one policy" for projects with risky delivery, and make overall arrangements for funds to ensure the payment of important and difficult projects with fast progress, great risks and wide influence; At the same time, communicate with suppliers, creditors and project partners to avoid passive shutdown of the project; For major and difficult projects that have fallen into passive shutdown, we will mobilize superior resources to support them and strive for the resumption of work and production.

Stimulated by the good news of China Huarong’s official bail-out, on August 5, Sunshine City closed at HK$ 2.05 per share, up 3.02%.

AMC stepped up admission

Official website showed that China Huarong was established on November 1, 1999. It is one of the four state-owned financial asset management companies established in response to the Asian financial crisis, defusing financial risks, and promoting the reform of state-owned banks and extricating state-owned enterprises from difficulties. It was listed on the main board of the Hong Kong Stock Exchange at the end of October 2015. The company’s main businesses include non-performing assets management, financial services business, and asset management and investment business, among which non-performing assets management is the core business of China Huarong.

According to public information, China Huarong has given a lot of support to real estate enterprises in danger during the year: before reaching a strategic cooperation with Sunshine City, China Huarong participated in the debt restructuring of Fantasia, and its Jiangsu branch signed a strategic cooperation agreement with Zhongnan Construction (000961.SZ) in May this year to support the company’s transformation and development; On August 2, China Huarong Beijing Branch reached a settlement with Xinhualian (000620.SZ) and its subsidiaries on two restructuring debts totaling 1.274 billion yuan.

In fact, since the end of 2021, regulators including China Banking and Insurance Regulatory Commission, the Central Bank, and the State-owned Assets Supervision and Administration Commission have voiced their support and encouraged AMC to resolve real estate financial risks by directly purchasing bank claims of housing enterprises in difficulty. In January 2022, the financial management department convened a meeting of several financial AMCs to study AMC’s participation in asset disposal, project mergers and acquisitions and related financial intermediary services of venture real estate enterprises in accordance with the principles of marketization and rule of law.

Encouraged by the policy, AMC, including China Huarong, is accelerating its entry into the ranks of housing enterprises.

According to the statistics of Kerry Real Estate Research Center, under the guidance of policies, China Cinda, China Huarong and Great Wall Assets have participated in the rescue of housing enterprises. "As a professional non-performing asset disposal institution, AMC’s entry is obviously beneficial to asset revitalization, liquidity improvement and debt risk resolution in the real estate industry. At the same time, the increase in the demand for disposal of non-performing assets has also brought more business opportunities to AMC. " Kerry Real Estate Research Center pointed out.

For example, on March 14 this year, Great Wall Assets, one of the four national AMCs, issued 10 billion yuan of financial bonds for real estate financial risk resolution; In April, Great Wall Assets signed a strategic cooperation agreement with China Communications Group. The two sides will cooperate in the fields of state-owned enterprise reform and restructuring, real estate industry risk resolution, "two non-two-capital" divestiture and disposal, and non-performing assets revitalization.

Kerry Real Estate Research Center emphasizes that in addition to national AMC, local AMCs will also accelerate their entry. For example, on July 19th, Zhengzhou Real Estate Group and Henan Assets jointly established Zhengzhou Real Estate Relief Fund, which participated in the relief work such as revitalizing the problem real estate and rescuing the housing enterprises in difficulty through asset disposal, resource integration and restructuring of consultants.

However, it is worth noting that some insiders pointed out that because many of their businesses are related to real estate, some AMC’s real estate risk exposure is not small. For example, in the 2021 annual report, China Huarong revealed that "the Group mainly conducts special opportunity investment business based on non-performing assets through subsidiaries such as Huarong Rongde. In 2021, Huarong Rongde’s net loss was RMB 661.6 million, mainly due to the deterioration of the operation and financial situation of some real estate enterprises’ customers and the decline of their performance ability. Huarong Rongde confirmed a large credit impairment loss in the current period. "

In the research report, Kerui Real Estate Research Center also pointed out that the cooperation process with AMC is still slow due to the uneven assets of real estate enterprises in danger and the complicated debt and creditor’s rights problems, and most of them remain in the agreement stage: "On the whole, the effect of the ‘AMC+ real estate enterprises in danger’ model remains to be further seen. In the period of exploring the way out, the industry still has to give priority to self-help, and survive the difficult period by means of debt extension, asset sale and other conventional means. "

Bai Wen Xi, chief economist of IPG China, bluntly told the reporter of China Times that the premise for AMC to give full play to the advantage of "disposing and sorting out non-performing assets" is to obtain the asset management right of the real estate enterprises in danger. "AMC can only become a supporting role and resource provider for these real estate enterprises to save themselves, but can’t become the leader of asset disposal, which naturally extends the actual effective period after AMC’s appearance." Bai Wenxi said.

Editor in Charge: Zhang Bei Editor in Chief: Zhang Yuning

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The survival picture of dense scenery, a reflection on the hometown in Mo ‘erdaoga.

"Mo ‘erdaoga" is an Ewenki language, which means "a place with birch trees". It is located at the northwest foot of Daxing ‘anling Mountains, bordering hulun buir grassland in the south and the Ergun River between China and Russia in the north. The mountains are rolling, the ancient trees are towering, the vegetation is rich, and the streams are densely covered, showing the secluded, wild, beautiful and new style everywhere. However, "Mo ‘erdaoga" is not a film with only magnificent scenery, directed by Cao Jinling.

This is a film that reflects on the lost people and the lost environment. The director tells the story about the creative occurrence-the "Mo ‘erdaoga" she witnessed as a child will never be seen again. She wants more people to know what kind of Mo ‘erdaoga it is.

The first thing that brings the audience is endless beauty. In winter, heavy snow falls, the mountains are covered with yarn and covered with flocs, and the fog is full of branches, crystal clear. In spring and summer, the cold snow melts, and in autumn, the leaves are red with frost, and the wind around the forest surges, and the clouds are clear and the mountains are gorgeous … The film was filmed for two years, and it has traveled through the four seasons, and also witnessed the changes of the scenery here.

In another winter, a grand ceremony about life and death, the mother died with the bear under the shotgun to save her young child. Nevertheless, the bear was respected by the hunter and held a solemn ceremony. At this time, everyone, the forest, the trees and the animals, remained in awe.

However, with the rapid leap of the times, more and more people have forgotten their awe. Even the most basic rituals are slowly disappearing, and animals are hunted at will. Tu Tu pointed to her fur coat and said that she hunted it herself in order to win the favor of Chun. If she likes it, she can also get one for her.

 

The wanton felling of trees has caused extreme damage to the ecology here. Those who cut trees no longer worry that killing a "mother tree" will lead to the death of surrounding trees and the loss of land … In the process of this transformation, the director on the one hand let the audience see the beautiful scenery of this dense area of Mordaoga, and also let the audience witness the living picture there.

The most surprising thing is the ceremony of the old tree sitting in the temple-when a tree is cut off, but it doesn’t fall down under the support of the poles, at this time, any sound will trigger the punishment of the tree, and the tree will hit the person who made the sound … mysterious and full of unexplained "animism", and the way of survival in which man and nature are balanced.

In the director’s shot, the survival picture goes hand in hand with a charming love. My younger brother Lin Zi (Eric Wang) and his older brother Tu Tu (Ligeng Si) fall in love with Chun (Qi Xi) at the same time. Tu Tu tells his younger brother that he can’t conquer that woman, and only he deserves it … But after being forced to leave the logging team, Chun finally chooses his seemingly weaker brother. Just like man and nature, man can’t conquer nature, but he can live with it.

Instead of going to the city, the two returned to the forest, where they stuck to their beliefs about this forest-in other words, everyone has a forest to protect in their hearts, and protecting that forest from infringement is the protection of their hearts and cultural hometown.

Aim for the first phalanx in the country! The future of Hebei rugby can be expected.

On September 24th, China team player Liao Jiuli (second from right) was in the competition. Xinhua News Agency reporter Ren Zhenglai photo
On October 3rd, Liao Jiuli rushed to the China Women’s Rugby Team to report for duty, and began a new stage of training to prepare for the women’s rugby qualifying tournament for the Paris Olympic Games at the end of this year. This young rugby player trained in our province won the women’s rugby sevens gold medal with his teammates at the Hangzhou Asian Games.
Nevertheless, according to Tang Yu, director of the Small Ball Sports Center of the Provincial Sports Bureau, rugby is still in its infancy in our province. As a new sport, the popularity of rugby in our province is not high at present, and there is still much room for development.
It is understood that the provincial men’s rugby team was established in 2011, and this team entered the finals of the National Games for the first time in 2017. In 2015, the provincial women’s football team was established, and the results came from behind. After winning the fifth place in the National Games in 2021, it won the championship in the national rugby sevens championship in 2022.
The formation of provincial teams and their successive achievements have promoted the continuous development of rugby in our province. Especially after the annual provincial rugby championship and provincial rugby championship were held in 2015, some districts and cities in our province, such as Baoding, Shijiazhuang, Handan, Tangshan, Qinhuangdao and Cangzhou, have also set up municipal rugby teams. Baoding, Shijiazhuang, Handan, Qinhuangdao and Tangshan teamed up to participate in all four events in the youth football competition held in the 16th provincial sports meeting this year.
Teenagers are the new force in football. In recent years, some schools in our province have also begun to actively promote the popularization of rugby. At present, more than 10 schools, including Baoding No.7 Middle School, Shijiazhuang No.13 Middle School, Handan Weixian No.1 Middle School, Tangshan Luannan No.4 Middle School, Qinhuangdao Funing No.4 Middle School, Xingtai Shahe No.2 Middle School and Langfang Xianghe No.1 Middle School, carry out rugby training all the year round, and have made their mark in some provincial and national competitions.
"But overall, there are still not many football reserve talents in our province." Tang Yu introduced that at present, there are only more than 800 registered rugby players in our province. Due to the lack of reserve talents and coaches, the provincial women’s football team has only 18 players, which has not yet reached the normal number of players in the same level of football teams in China. Moreover, the provincial football team has not yet established an echelon, which is not conducive to the long-term development of the sport.
How to accelerate the development of rugby in our province?
"Without Bole, there will be no swift horse. How can you choose a good seedling without a good coach?" Tang Yu introduced that even the provincial teams have long faced the problem of lack of coaches because of the small number of domestic football coaches. At present, most grass-roots football coaches in our province are "half-way monks". In addition, the selection of rugby sports is not wide and the requirements for athletes’ various qualities are high, so grass-roots coaches are easy to miss good seeds when selecting materials. In addition, the number of colleges and universities recruiting rugby special students in China is relatively small, which also discourages many students who intend to engage in this sport.
"The development of rugby in China is relatively late, and there are currently less than 10 provinces that carry out rugby all the year round, which has somewhat affected the development of rugby in our province, but it is also an opportunity." Tang Yu said.
Rugby was confirmed to return to the Olympic stage in 2009, and China established the national rugby team in 2013. In 2021, the China women’s rugby team won the seventh place at the Tokyo Olympic Games, which was the first time that the China rugby team made its debut at the Olympic Games.
In order to make a difference in this Olympic project, our province has made efforts to break the bottleneck of development in recent years.
Committed to solving the problem of "who will teach", our province has vigorously carried out coach training and introduced a foreign teacher for the provincial women’s football team. "An important purpose of inviting foreign teachers is to hope that provincial athletes can learn better coaching experience, and it is fundamental to build our own team of coaches." Tang Yu said that at present, several old players in the provincial team have begun to transform into coaches. After the National Games in 2025, the provincial team will also have a group of old players retired, which is expected to become the coaches of the provincial team and the municipal team.
Focusing on strengthening the leadership of the event, our province has continuously improved the rugby tournament system. At present, the Provincial Games, the Provincial Rugby Championship and the Provincial Rugby Championship have two groups, A and B, which are aimed at high school and junior high school athletes respectively. Starting from next year, a group C under the age of 12 will be added to the provincial competitions, so that primary school students can also participate.
The China Women’s Rugby Team won the gold medal in the Hangzhou Asian Games, which will also become a booster for the development of rugby in our province. "Liao Jiuli participated in the Asian Games, and many media came to interview and report, which will greatly enhance the influence of rugby in our province." Tang Yu believes that after the Asian Games, more teenagers in our province will like rugby.
It is reported that our province has set short-term goals and long-term goals in rugby. The short-term goal is that the men’s team will strive to enter the top six in the 2025 National Games, and the women’s team will strive to win medals. The long-term goal is to popularize and lay a solid foundation, and at the same time build a team of athletes, coaches and referees, and strive to make Hebei rugby enter the first phalanx in the country as soon as possible.
(Hebei Daily, Hebei Daily client reporter Wang Weihong)
Pay attention to Hebei Daily for more authoritative information.
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The sexy calendar of "Coconut Tree" was exposed in 2024, and the bikini-printed beauty and macho man were accused of vulgarity. Coconut Tree responded: It is indeed available, not for sale, only for o

On January 4th, according to the report of "White Deer Video" of Shaanxi Net, recently, in Haikou, Hainan, netizens sent out pictures of coconut trees in 2024, which triggered discussion.

The video content shows that this calendar is printed with many bikini beauties and pictures of macho men.

Some netizens think that this kind of bikini beauty and macho man are vulgar and unacceptable. Some netizens think it is normal, and so do many old calendars. There is nothing wrong with a healthy and plump aesthetic, so I want to leave a message.

On the 4th, the staff of Coconut Tree responded that this calendar does exist. At present, there is no purchase channel, and local large-scale suppliers will have it. Calendars are not for sale, only for internal storage. "We do have this calendar. At present, there is no purchase channel, and some local large-volume suppliers will have it. This calendar is not for sale and is only used for our own internal preservation. "

[Source: Jiupai News Comprehensive Shaanxi Network "White Deer Video"]

Disclaimer: The copyright of this article belongs to the original author. If it comes from the wrong source or infringes on your legitimate rights and interests, you can contact us through email, and we will deal with it in time. E-mail address: jpbl@jp.jiupainews.com

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Early project

Wen | Yao Lan

Clean Beauty is becoming a new fashion trend.

NPD, a well-known American market research organization, announced the impact of the COVID-19 epidemic on the beauty industry. The data showed that the sales of beauty products dropped by 14%, but the sales of pure beauty products rose by 11% against the trend. According to Tmall data, during the period of June 18 this year, the sub-categories such as essence, mask, cleansing and makeup remover under Tmall International Pure Beauty category all increased by more than 100% year-on-year.

What is "pure beauty"? In August this year, Tmall International Beauty and COSMOHits, the beauty media, made a clear definition of the concept of "pure beauty" for the first time, including four aspects: harmless addition of ingredients, environmental friendliness and zero harm, animal friendliness and cruelty, and sustainable environmental protection and zero waste.

Since 2020, foreign big beauty groups have invested in adding more pure beauty tracks (for example, Shiseido Group acquired Drunk Elephant, a brand of pure beauty and skin care, for US$ 845 million, and Unilever acquired Tatcha for US$ 500 million), and domestic pure beauty brands also came into being.

36Kr recently came into contact with China pure beauty brand "Dewy Lab Yiyi", which was founded in 2020, aimed at the core consumer groups such as sensitive muscles, pregnant women, medical beauty crowd and new white-collar workers, focusing on cosmetic products with both "pure ingredients" and "excellent makeup effect" and advocating a romantic feeling of "self-satisfaction". It is understood that "Dewy Lab" won the "Blogger’s Choice" Award in Little Red Book 2021WILL Future Brand Award.

The picture is provided by the enterprise.

Dewy Lab launched its first new product "Morning" series in January this year, including three single products: morning dew foundation cream, morning mist powder and morning glow blush cream. After launching the brand Tmall flagship store and the official applet, the monthly sales of single products have exceeded 10,000 at present.

Amber, the founder of Dewy Lab, told 36Kr that most cosmetic formulations on the market now are mainly designed with the basic goal of "beauty", focusing on makeup effect and skin feeling, regardless of whether the ingredients are harmful to the skin. "Dewy Lab Love" started from the first series, and its products focused on makeup, trying to give consumers peace of mind protection from the part closest to the skin.

The picture is provided by the enterprise.

The standard of pure make-up advocated by "Dewy Lab" includes three aspects:

First,user friendlyThat is, it does not contain harmful and controversial chemical components such as talcum powder, plastic beads, mineral oil, nipagin ester, etc. In order to provide unique pure beauty products, the brand will not only bring the research and discovery of raw materials and formulas by Chinese scientists in universities such as Cambridge University and University of Pennsylvania back to China, so as to speed up the product iteration, but also become a strategic partner with China Inspection Department to strictly control the formula of each product.

Second,Friendly life, that is, no animal experiments, and pet-friendly, playing licking is non-toxic. At this point, "Dewy Lab" hopes to help the development of front-end toxicology testing in the future.

Third,Environment friendlyAdvocate the recyclability and degradability of product packaging materials, take carbon neutrality as the ultimate goal, and constantly optimize production methods.

It is reported that the core team of Dewy Lab is from Cambridge University, University of Pennsylvania and Nanyang Technological University, and their main research directions are pharmacology, biochemistry and chemistry, which are closely related to the makeup formula and raw materials. On the basis of referring to the European and American brand purity standards, according to the front-end research results and credible academic journals, they have formulated and constantly updated the scientific, rigorous and systematic "Dewy Lab" brand purity standards.

At present, the brand has explored the triangular structure of product research and development: 1) the team of brand scientists strictly controls the use of raw materials to ensure the safety of ingredients; 2) Joint research and development with the formula laboratory to jointly break through the bottleneck of pure formula and ensure the exclusive use of formula; 3) Each product must be tried by top makeup artists in the industry to ensure excellent makeup effect and skin feel.

Amber said that at this stage, "Dewy Lab Love" mainly relies on social media to strengthen the spread of brand value proposition. In the future, we will continue to focus on the research and development of new products, bringing consumers more product choices and a more pleasant experience.

Analysis of the shipment volume, market size and market competition pattern of China smart speaker industry in 2022 [Figure]

Analysis of industrial chain, market demand potential and enterprise layout of domestic smart speaker industry in 2022 [Figure]

Smart speaker, the product of a speaker upgrade, is a tool for home consumers to surf the Internet by voice, such as ordering songs, shopping online, or knowing the weather forecast. It can also control smart home devices, such as opening curtains, setting the refrigerator temperature, warming up the water heater in advance, etc.

Basic functions of intelligent speakers

Source: Collation of Common Research Network.

Intelligent speaker industry chain includes traditional acoustic-related OEM/ODM suppliers, chip suppliers, voice technology service providers, content providers and channels.

Intelligent speaker industry chain

Source: Collation of Common Research Network.

In 2019, China’s smart speaker market experienced explosive development, with the shipment of smart speakers reaching 45.89 million units, up by 109.7% year-on-year. In 2020, affected by the Covid-19 pandemic, the sales volume of smart speakers reached 36.76 million units, with a cumulative decrease of 8.6%. In 2021, the market shipment of smart speakers contracted by 2.50% year-on-year, dropping slightly to 35.841 million units.

2018-2021 China Smart Speaker Market Shipment Trend

Source: Collation of Common Research Network.

In 2021, China’s smart speaker market was 7.885 billion yuan, up by 14.99% year-on-year. With the continuous integration and improvement of intelligent speaker artificial intelligence technology, the potential of smart speaker consumption market in China will be released in the future, and the industry is expected to usher in rapid growth.

2018-2021 China Smart Speaker Market Scale Trend

Source: Collation of Common Research Network.

At present, the main functions of smart speakers in China are voice interaction, content service and home control. Voice interaction is a voice interaction technology based on voice recognition and semantic understanding, which provides a more natural man-machine interaction mode. Content service and life service are streaming media resources such as high-quality music and audiobooks, and third-party service resources such as take-out and taxi service. Home control is connected to the cloud through networking, becoming a home control center and interconnected with other smart home products. With the development of voice interaction technology, smart speaker products can not only provide content entertainment services and life services, but also connect to smart homes, realize scene intelligent control, and become the control center of smart homes. In the future, the Internet of Things will take voice as its population, resulting in a new business model.

Domestic layout smart speaker manufacturers can be divided into five categories.

Source: Collation of Common Research Network.

What is the market prospect of smart speaker industry? The 2023-2029 China Smart Speaker Market Survey and Investment Strategy Report published by Gongwang has analyzed in detail the relevant definitions of smart speaker industry, the global smart speaker industry market development status, the development environment of smart speaker industry in China, the operation of smart speaker industry in China, the monitoring of the operation data of smart speaker industry in China, the market structure of smart speaker in China, the demand characteristics and trends of smart speaker industry in China, China smart speaker industry regional market situation, China smart speaker industry competition, China smart speaker industry development prospect analysis and forecast, China smart speaker industry development strategy and investment suggestions, etc., to help enterprises and investors understand the smart speaker industry market investment value. If you want to have a systematic understanding of the smart speaker industry or invest in the smart speaker industry, this report is your indispensable and important tool.

Seventh Avenue (00797) Affiliated to Shanghai Ling Su Establish Financial Leasing Agreement

Zhitong Finance APP News, Seventh Avenue (00797) issued an announcement that on March 15, 2022, the company indirectly wholly wholly -owned subsidiary Shanghai Ling Su and the lessor Shanghai Yuncheng Financial Leasing shall establish a financial leasing agreement. RMB 150 million sells rental assets to the lessor, and the lessor must rent the lease asset from Shanghai Ling Su at 48 months.

It is reported that rental assets include 2790 hosts, 9,800 graphics cards and 150 servers.

According to the announcement, since the cloud computing business began in April 2021, the Group has purchased various models of graphics cards, computer hosts, servers and other cloud computing accessories, so that the group can provide cloud computing services and create value for its shareholders.

The company believes that the financial leasing arrangement is the group’s additional liquidity, and the financing cost is fair and reasonable. The group can continue to use leased assets for existing cloud business, which is beneficial to the company and complies with the overall interests of its shareholders. Due to the international financial reporting standards, the transfer of financial leasing arrangements that have not actual asset value will not generate any income or losses in its comprehensive financial statements. The expected transfer agreement will be used to supplement liquidity for the group’s operations, including but not limited to the development and operation of the game business and the expansion of cloud computing business.