香草419论坛

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

foreword

"Green wave belt is a concept that has existed in the transportation industry for a long time. Daily interaction relies on its long-term technical accumulation in big data and artificial intelligence. By fusing and calculating its own data, traffic control department data and third-party data, it integrates cycle time, surrounding scenes, road traffic direction, driving speed and other factors. The algorithm is used to calculate the best signal and control parameters, quickly form an urban green wave scheme, and can be dynamically adjusted according to the real-time traffic flow and road conditions on the road. In the case of having as little impact on the surrounding traffic as possible and making maximum use of the existing transportation infrastructure, the complexity of green wave signal control coordination and optimization is greatly reduced, allowing the traffic control department to dispatch and manage the traffic flow of the road network with a click of the mouse, so that "Photoshop" can be turned into "Meitu Xiuxiu" in seconds. At the same time, it helps the urban traffic control department to build a digital traffic management system at a very low cost, and quickly improves the fine and intelligent water of urban road traffic signal control. Realize "100 times efficiency" with "100% rate", help the construction of a transportation power, and create a safe, orderly, smooth and civilized road traffic environment for the masses to travel. "

Special thanks to the Hangzhou traffic police. Hangzhou is the first city where our number of smart green waves have landed. It is also under the trust and professional guidance of the Hangzhou traffic police that we have really polished this product and continuously optimized it. Since October last year, we have co-created and strengthened the construction of green wave belts with the traffic police brigades of Hangzhou districts, changing the original mode of setting up long-distance green wave belts, turning 3-5 intersections into a group, turning lines into faces, and increasing the speed by about 20%. At present, there are more than 200 green wave belts built in Hangzhou, with a mileage of more than 300 kilometers, all over the urban area of Hangzhou. In their daily travel, Hangzhou citizens have unknowingly enjoyed the smooth convenience brought by the green wave belt.

Yesterday, Fang Yi, founder and CEO of Daily Interactive, accepted Love’s analysis and systematically shared his views and successful practices on urban traffic congestion management.

Fang Yi

Founder and CEO of Daily Interactive

Outstanding graduate of Zhu Kezhen College of Zhejiang University. Winner of the 4th "Youth May 4th Medal" and winner of the 10th "Youth Entrepreneurship Award".

The current executive committee of the All-China Federation of Industry and Commerce, the National Association for Science and Technology, the National Youth Federation, the Vice of Young Entrepreneurs, the National Information Security Standardization Technology Association, the Vice of Zhejiang Youth Federation, the Vice of Zhejiang Federation of Industry and Commerce (Provincial Chamber of Commerce), the Vice of Zhejiang Chamber of Commerce, the Vice of Hangzhou Federation of Industry and Commerce, and the Hangzhou CPPCC. The founded Daily Interactive successfully landed in the growth enterprises market in 2019 (code: 300766), becoming the first data intelligence enterprise in China to list on class A shares.

01 Urban traffic congestion management is the world’s most prominent problem in urban diseases, and daily interactions seek new breakthroughs in solutions

Love Analysis: Big report, we need to speed up the construction of a transportation power and figures, and improve urban water governance. Traffic congestion, as the most prominent and most global problem in "urban diseases", is very realistic and challenging to manage. At present, what are the common painpoints in the traffic control department in optimizing urban road condition management and serving citizens’ travel?

Fang Yi: Big, to accelerate the construction of a transportation power and digital, the Ministry of Transport and the Ministry of Science and Technology have also jointly issued the "Opinions on Accelerating the Construction of a Transportation Power Driven by Scientific and Technological Innovation" and the Outline of the Medium and Long-term Development Plan for Scientific and Technological Innovation in the Transportation Field (2021-2035). The development of the strategy and related policies has provided a good policy environment for the development of our data intelligence field and pointed out the development direction.

During the "14th Five-Year Plan" period, our country’s economy will transition to high-quality development, and the volume of passenger and freight transportation will continue to grow. The main problems facing transportation governance are poor traffic flow in the core areas of cities and insufficient smart transportation coordination. According to official statistics, the number of cars in 70 cities in our country has exceeded 1 million. Traffic congestion is the most common, most frequent, most prominent and most world-wide problem in urban diseases, and its governance is very realistic and challenging. According to field observations and industry exchanges, we found that the current traffic control departments generally have the following pain points in optimizing urban road condition management and serving citizens’ travel:

First of all, the number of urban cars in our country, the number of drivers surged, the urban population continues to increase, traffic facilities gradually complex, but the city’s intersections, road sections of the digital construction is still not high, the lack of intelligent traffic coordination, data sharing system has not yet formed, resulting in the city’s overall road conditions online monitoring and analysis is difficult, single point intersection timing intelligent low, many intersections often empty or congestion phenomenon.

At the same time, traffic control departments are mostly based on manual experience, lack of big data support, and the effect of intersection signal timing after manual adjustment cannot be quickly and accurately verified. Closed-loop iterative optimization is difficult to achieve, and there is a lack of sufficient coordination between different intersections and regions. It is difficult to cope with the complex traffic conditions that change in real time throughout the region. Unreasonable single-point green signal ratio settings will have a significant impact on the traffic efficiency of intersections.

At present, many cities commonly use Australia’s SCATS (Sydney Coordinated Adaptive Traffic System) and Europe’s SCOOT (Split Cycle Offset Optimizing Technique) system, its timing capabilities, adaptive capabilities, although very powerful, but data collection through urban roads coil or geomagnetic induction to achieve, its ground sensing equipment is often due to urban road planning adjustment, perennial traffic flow and frequent damage failure, and SCATS and SCOOT system is not "intelligent", timing personnel need "code level" ability, through the input of complex code scripts for timing, the use of high threshold, and the system for traffic police repeated temporary adjustment without "memory ability", it is difficult to precipitate experience, the formation of "reuse", can not flexibly respond to the ever-changing urban traffic conditions.

Finally, the investment in transportation infrastructure in various cities is huge, with hundreds of thousands of intersections at every turn. It is difficult to get through the data of different suppliers. The cost of "one game of chess" transportation intelligence in the entire city and region is high, and the hardware investment is large and the effectiveness is small.

In view of the above situation and pain points, Daily Interactive hopes to use cutting-edge technologies to assist in the innovation of traffic management concepts, management methods, and management models, and to improve the modernization, informatization, and intelligent water of traffic governance. This year, Daily Interactive has created a "Digital Smart Green Wave" product (hereinafter referred to as "Digital Smart Green Wave") for the field of smart transportation. This product can help the traffic police department to efficiently complete the intelligent timing of signal lights and the intelligent coordination and optimization of green wave routes, and realize the digital construction and intelligent scheduling management of road network traffic flow, better serve citizens’ travel, and improve the traffic management water in various cities.

In early 2022, Wenzhou City, Zhejiang Province plans to build (Wenzhou) Data Intelligence and Security Service Innovation Park (ie "Shu’an Port"). Daily Interactive has been deeply involved in it in the early days. When Shu’an Port is completed and operated, "Smart Transportation" happens to be released as Scenario 001. We hope that by relying on the establishment of Shu’an Port, we can make full use of our massive and vivid mobile Internet big data and capabilities, and deeply integrate multi-party dynamic data from traffic management departments, map service providers, and third-party data intelligence service providers for joint calculation, build a localized business system, and provide traffic management tools for traffic control departments to carry out intelligent application in the field of smart transportation.

Love Analysis: Compared with the traffic lights and manually coordinated green wave belt solutions of the traditional timing scheme, what innovations and breakthroughs have been made in solving the above pain points of the traffic control department by the "digital intelligence green wave" advocated by Daily Interactive?

Fang Yi: The so-called green wave belt is not a new concept, but a concept that has existed in the field of transportation for a long time. It refers to the fact that on a designated traffic line, when a vehicle travels at a specified speed, the signal controller adjusts the green light start time of each intersection that the traffic flow passes through according to the distance of the road section, so as to ensure that when the traffic reaches each intersection, it just encounters the "green light", thereby improving the overall traffic efficiency of the traffic line.

Our "digital intelligence green wave" product will use big data intelligent means to analyze the comprehensive traffic flow at intersections, optimize the single-point green signal ratio, improve the utilization efficiency of intersections under large traffic flow, and screen out the traffic arterial intersections suitable for the construction of green wave belts. By considering factors such as cycle time, surrounding scenes, road traffic direction, and driving speed, the algorithm is used to calculate the best signal and control parameters, increase the green wave coordination control, and ensure the smooth passage of vehicles on regional arterial roads by accurately segmenting the timing of intersection signals, thereby reducing delays and stopping times, and achieving the goal of "stop at most once".

The biggest feature of the daily interactive "Digital Intelligence Green Wave" product is to connect and connect the data layer, and conduct data mining and analysis of traffic scenes such as traffic flow distribution, signal control characteristics, intersections and road characteristics, providing traffic distribution, green wave recommendation, green wave optimization and other service components, and then support specific operations such as intersection/road network visualization configuration and intersection coordination relationship research and judgment in specific traffic management applications, so as to achieve "data characterization, feature serviceization, and service application", allowing urban traffic control departments to analyze, respond to, and monitor road conditions in real time, especially for traffic police to quickly and dynamically adjust the timing of intersection lights under their jurisdiction according to real-time road conditions.

Compared with the traditional timing scheme, the "digital intelligence green wave" product can be quickly optimized according to the traffic flow data of the road surface, rather than the "fixed" scheme under the traditional timing, which is more practical and flexible; compared with the manually coordinated green wave scheme, the "digital intelligence green wave" product is supported by traffic flow data and intelligent algorithms, reducing the heavy dependence on expert experience, and the operation is simpler. There is no need for the front-line traffic police to master complex codes. After only one hour of simple training, the front-line traffic police can master the system proficiently, and can realize the one-click configuration of the green wave scheme. It can also be used to fine-tune single intersections and road sections by dragging and dragging. At the same time, digital intelligence green wave can be based on the overall coordination and control of the entire region to avoid the overall inefficiency of regional traffic caused by the lack of systematic thinking and local optimization of various intersections and road sections.

02 Daily interactive "Digital Intelligence Green Wave" products help urban transportation upgrade from "manual transmission" to "automatic transmission"

Love Analysis: What is the general working principle of the "Digital Intelligence Green Wave" product? During this process, what core resources and technical capabilities have been mobilized by Daily Interaction to ensure the intelligence, efficiency and safety of the "Digital Intelligence Green Wave" product?

Fang Yi: Our "Digital Intelligence Green Wave" product, combined with Internet big data, provides personalized green wave signal control solutions in time periods, and conducts regular monitoring of green wave road sections, and makes decision-making and timing for green wave solutions that meet requirements, so as to realize the digitalization of road network traffic flow and intelligent scheduling management. Specifically, it can be understood from the following aspects:

Figure: Schematic of the solution architecture of the daily interactive "digital intelligence green wave"

Our "Digital Intelligence Green Wave" product uses big data joint computing as the underlying infrastructure to maximize the security of data flow computing. This is because, although the massive data of daily interaction is given to the system at the statistical level under the green scene, which fully complies with the requirements of the Personal Information Protection Law, Data Security Law and other relevant regulations, it also needs to integrate the data of the traffic control department and even third parties. Therefore, it needs to enter the private network through the border and integrate the data in the private network for computing to provide services for upper-level applications. In order to ensure product and data security, all the data are put on the state-owned big data joint calculation for joint calculation, to ensure that the original data source can enter and exit, can be counted and not recognized, can not be used, the algorithm is transparent and easy to supervise, and the calculation is safe and efficient.

In terms of basic capabilities, Digital Intelligence Green Wave connects with rich data sources, and uses a powerful system inside Daily Interactive – "DiOS Data Intelligent Operating System" for data governance and fusion calculation, generating signal control scheme suggestions. We use our own big data to perceive real-time traffic flow data on the road, and at the same time, under the coordination of the traffic control department, we will also access the traffic control department’s road network basic data (such as traffic lights, lane lines, etc.), traffic police business data, infrastructure sensing data, etc. for fusion calculation and cross-validation. In the future, it may even be integrated with more third-party maps and data from travel service providers, so that the traffic control department can make a more three-dimensional judgment on traffic flow and road conditions. So how do we manage and calculate so many sources of complex data? This requires the use of the DiOS data intelligent operating system. DiOS can fully mobilize the company’s core capabilities in digital modeling, security computing, visual intelligence, intelligent transportation, etc., perform fusion calculations on the basis of data governance of all parties, and "scene" all kinds of traffic data. It is used to analyze and mine the traffic flow characteristics and travel OD characteristics of various intersections, road sections, and regions, so as to generate corresponding signal control scheme suggestions, and provide simulation components to facilitate the simulation and prediction of the effects of different signal control schemes.

In terms of business applications and empower, our digital intelligence green wave is connected with SCATS and other systems through API and RPA, so as to carry out real-time transmission and execution of signal control solutions and support automatic delivery. At the same time, based on the regional and road network traffic characteristic data, the daily interaction provides functional modules such as road network housekeeper, signal control optimization, green wave, cockpit, operation monitoring, etc., which can perceive, analyze, and dynamically adjust and optimize the information control measures of the road network. Based on the above functional modules, the urban traffic control department can easily implement three-dimensional business applications such as macro-urban planning suggestions to mid-scale road network construction guidance and digital intelligence green wave services through self-filtering maps, green wave design, program delivery, effect prediction and optimization.

It is worth mentioning that the digital intelligence green wave can also carry out the overall coordination and system optimization of regional traffic in a "game of chess" style. In order to avoid the green wave belt in a certain direction destroying the traffic efficiency of the road crossing it, when the horizontal road is made into a green wave belt, our "digital intelligence green wave" product supports a traffic light intersection as the center, and all intersections in the area are aligned with it, so that the intersecting routes and directions can be matched into green wave belts to carry out the overall optimization of regional traffic "game of chess". Of course, traffic is impermanent, and traffic flow is constantly changing in real time. Therefore, the digital intelligence green wave must have the ability to respond to emergencies and continuously iterate and optimize. In the actual traffic management process, it is not realistic to pursue green lights at all intersections. Here, the traffic control department needs to make value judgments. In order to prevent the situation of "snakehead biting snake tail", Digital Intelligence Green Wave also supports "temporary solutions". Once a temporary emergency such as a traffic accident occurs at an intersection or road section, the signal light control can be quickly restored to the original state. When the temporary emergency is over, it can be restored to the green wave state, thereby eliminating traffic pressure. In addition, Digital Intelligence Green Wave can also use technologies such as short-term flow forecasting and variable lanes to make intelligent iterations of the green wave solution and build a closed-loop urban traffic management business.

Finally, it comes to the specific use level. One of the major advantages of our digital intelligence green wave products is the ease of use. The horizontal axis is a road, and the vertical axis is the time axis. When the left signal light phase is selected, the right signal light phase can be automatically aligned with one button. Through this relative alignment, the regional green wave band scheme can be quickly realized. With the assistance of the machine, the difficult "photoshop" can be changed into "Meitu Xiuxiu" in seconds, which greatly reduces the complexity of green wave signal control coordination and optimization, allowing the traffic control department to dispatch and manage road network traffic flow with a click of the mouse.

Love Analysis: What are the core values of "Digital Intelligence Green Wave" products for urban traffic management and people’s livelihood? What kind of cities and road sections are they mainly suitable for?

Fang Yi: From the working principle above, you can see that our "Digital Intelligence Green Wave" product is based on the Internet-side big data fusion calculation, and builds urban green wave belts at a very low cost to help urban traffic control departments build digital traffic management systems, perceive and analyze road profiles in real time, and provide rational construction suggestions to quickly improve the fine and intelligent control of urban road traffic signals, creating a safe, orderly, smooth and civilized road traffic environment for the masses to travel.

It is worth mentioning that our "Digital Intelligence Green Wave" product does not waste any sensors, but makes maximum use of the existing existing facilities and aggregates the data together to achieve "cross-domain data fusion" to provide mutual verification for the urban traffic control department. For example, in case of some extreme situations, the daily interactive traffic flow data changes rapidly, and the traffic control department can use its own data to calibrate the daily interactive traffic flow data; similarly, the daily interaction can also infer the unreasonable traffic facilities data of the traffic control department, and then complete it.

Figure: The main advantages of the daily interactive "Digital Intelligence Green Wave" product

From the perspective of the scope of application, as long as it is a road section that has realized online control, it has the application basis of "digital intelligent green wave". At the same time, the daily interactive "digital intelligent green wave" product has its own set of metrics, such as the repetition rate of the number of vehicles entering a certain intersection and leaving the intersection, etc. We will make a comprehensive judgment based on the location of the road section and surrounding facilities. For example, we find that a road section is equivalent to a tunnel, and the repetition rate of cars entering and leaving is very high. Then we consider this road section to be a commuter road and suitable for green wave belts.

Love Analysis: It is understood that the daily interactive "Digital Intelligent Green Wave" products have been launched in Hangzhou, Wenzhou, Huzhou and other cities, and have received good feedback. So, can you systematically introduce the company’s construction ideas when helping urban traffic control departments implement the "Digital Intelligent Green Wave" project?

Fang Yi: From a physical perspective, the construction ideas of our Digital Intelligence Green Wave project can be divided into the following steps to achieve a closed loop from concept communication, diagnosis, design planning to scheme optimization and solidification.

The first is the concept submission. We will first throw out our understanding of urban traffic management, fully discuss with the traffic control department, and promote the two sides to reach an agreement on the concept; then, we will clarify the daily interaction based on the underlying data to empower the front-end business with intelligent algorithms, emphasizing the traffic control department, especially the front-line traffic police as the user experience, from the traditional industrial control field thinking mode to the Internet-oriented C-end thinking mode, improve the ease of use of the front end, and do not need to change any of the original urban traffic construction plan, which can be completed at a very low cost.

The second step is to start planning and design. The daily interactive "Digital Intelligence Green Wave" product uses the data of mobile Internet big data, traffic police departments and map service providers to automatically jointly calculate and generate roads suitable for green wave construction in cities, and supports manual intervention of recommended green wave road sections, which can be added, deleted and modified according to the actual situation. For example, in the Hangzhou Green Wave Belt project, we found more than 700 kilometers of roads suitable for green wave construction in Hangzhou based on our own measurement standards, and submitted their distribution map to the Hangzhou traffic control department for review and discussion.

The next step is to configure the green wave. Digital Intelligence Green Wave can combine road network data and data such as the speed and flow of corresponding road sections and intersections to intelligently recommend a number of road sections that are most suitable for the construction of the green wave belt, and calculate detailed green wave configuration plans to assist in the final green wave belt construction decision. The traffic police department can select specific road sections for the "green wave scheme" effect experience according to our recommendation results. Then, we use visual intersection stewards to achieve comprehensive input and visual display of green wave construction information such as signal infrastructure, channelization, and flow; at the same time, the road network stewards will integrate information such as road section length, historical vehicle speed, and road section characteristics to generate intelligent recommended vehicle speeds, providing speed guidance for the design of the green wave scheme and ensuring the green wave effect.

Next is the division of time periods and scheme design. Speaking of which, we have to mention the great advantage of our smart green wave products that are easy to use. Smart green wave supports the adjustment and optimization of green wave bands by simple dragging on the time and distance diagram. It can be adjusted individually according to different scenarios (schools, scenic spots), different time periods (morning, evening peaks, daytime peaks), different periods (working days, weekends), etc., and multiple green wave scheme designs for specific intersections and road sections can be carried out. The optimal green wave scheme can also be selected according to the monitoring data and control experience of the traffic control department on specific road sections.

Single-point optimization is also very valuable. In this link, we can combine intersection flow data, intersection characteristic data and intersection signal control data, and accurately optimize the single-point signal control scheme of all intersections in the area to produce a single-point recommended timing scheme divided by time period, which can be automatically or manually issued, or sent to the signal light control system after manual intervention of the single-point recommended timing scheme.

Finally, to the practice running and program optimization, solidification link. We will assist the traffic control department to optimize the overall and single-point green wave scheme in the selected road section for partial or comprehensive practice running, and real-time operation monitoring of the program effect, according to the actual regional, road network program application and then optimized, submitted to the city traffic control department for confirmation, so as to achieve the solidification of the green wave scheme for different intersections and different time periods.

Figure: Daily interactive intelligent green wave belt construction idea schematic

In addition, from the perspective of specific service methods, the daily interactive "digital intelligence green wave" project construction process includes four steps of pilot mode, deployment, product use training, and product optimization and upgrading. During the pilot period, the daily interaction can provide some selected road sections of green wave belt construction and promise corresponding results, providing free training and free product iteration and upgrade services during the maintenance period.

Love Analysis: Can urban transportation be graded with reference to autonomous driving? What is the significance of this in helping smart city governance upgrade?

Fang Yi: Just as autonomous driving can be divided into five levels according to the degree of autonomy from "fully manual to fully automated", we believe that the degree of digital intelligence in urban traffic can also be graded according to the degree of intelligence in the control of traffic lights at various intersections in the city. Therefore, we have developed the "Smart Transportation 6L" classification concept.

Figure: Daily interactive "Smart Transportation 6L" grading concept

Level L1 means that there are signal lights at the intersection, which can be used for basic traffic control. Level L2 means that the signal lights at the intersection are connected to the Internet, and the traffic police can issue instructions remotely for single-point regulation. Level L3 is based on L2, and can perceive digital information such as the queue length and speed at the intersection through radar, cameras, geomagnetism and other equipment installed at the intersection, as well as big data on the Internet. Level L4 can analyze and model the data uploaded at the intersection to form a dynamic, data-guided closed-loop control. Level L5 is based on L4 to realize intelligent coordination of multiple intersections, such as the construction of "digital intelligence green wave belt". Level L6 is to achieve intelligent road management and control, that is, based on data modeling and analysis of regional road characteristics, business districts, schools, etc., it can achieve fine coordinated control of multiple intersections and comprehensively improve regional road functions.

The development process and scale of cities in our country vary greatly, and the investment progress of transportation infrastructure varies widely. Even in some relatively developed cities in the south, a large number of signal lights in the city may still be single-point level and have not been networked. Through the "Smart Transportation 6L" grading concept, the daily interaction can be based on the same language and measurement system with local traffic control departments to help cities find the specific coordinates of different intersections and road sections, and combine the urban transportation construction plan and budget of the year to communicate the upgrade plan of different intersections and road sections, such as upgrading from L1 to L2, or directly skipping to L3. At the same time, based on the agreed upgrade path, the daily interaction can complete the intelligent upgrade of urban transportation facilities at designated intersections and road sections within a certain period of time as agreed, and cooperate with cities to flexibly arrange the upgrade progress. This can greatly reduce the pressure on fiscal expenditure in each year, making the intelligent upgrade of urban transportation visible, controllable, and low-cost. It is expected that the daily interactive "digital intelligence green wave" products will initially be centered on the Yangtze River Delta and then rolled out nationwide.

03 Daily Interaction empowers domestic traffic intelligence with data intelligence core capabilities

Love Analysis: What are the plans for daily interaction in the future in terms of digitalization and intelligent upgrading in the field of transportation?

Fang Yi: In the field of transportation, we mainly have the following two aspects of planning:

In terms of urban transportation, as mentioned earlier, daily interaction will use big data in a very convenient way to achieve initial intelligence of urban transportation. The current is the "smart green wave" solution, and in the future, daily interaction will also use Wi-Fi sensing systems or other new road condition sensing systems in a more refined way, coupled with big data to close the loop, greatly reducing the construction cost of intelligent urban transportation.

In terms of high-speed transportation, Daily Interactive is currently cooperating deeply with Zhejiang Gaoxin Technology joint stock company, a subsidiary of Zhejiang Jiaotong Investment, to help it further deepen its expressway informatization business with DiOS data intelligent operating system; at the same time, Daily Interactive also uses its own technical capabilities to create an early warning system for abnormal situations on expressways, and actively participates in the management of abnormal situations such as highway throwing. Specifically, we use the high-speed "gantry" ETC data to calculate the instantaneous speed of each vehicle entering and leaving and the interval speed between the two gantries, and according to the speed and traffic flow changes between the gantries, combined with expressway cameras, quickly find problems on specific sections of the expressway and give timely warnings to reduce the risk of expressway accidents. At present, the early warning system for abnormal conditions on expressways has been able to detect abnormal sections in about one and a half to two minutes, and inform the expressway traffic police two to ten minutes before the accident so that they can arrive at the abnormal section in advance and quickly for processing. In the future, the daily interaction will further dig into the management scene of high-speed traffic, and continue to work hard to improve the informatization of expressways and reduce the accident rate of expressways.

Love Analysis: What other perspectives do you want to share on road network digitalization, urban transportation governance, and other aspects?

Fang Yi: Now there is a new trend in traffic governance to apply radar and video, but the cost and edge computing cost of this solution are relatively high. In recent years, our domestic computing resources have been greatly improved, but the computing power is ultimately limited, and the rational use of computing power resources has become the key to reducing costs and increasing efficiency. I think that many vehicles, especially new energy vehicles, are constantly emitting various wireless signals such as Bluetooth and Wi-Fi. If traffic management departments build wireless signals to build sensing devices above the ground rather than underground to manage traffic, the difficulty and cost will be much lower, and it will become a new paradigm.

"Digital Intelligence Green Wave" is the result of daily interaction and innovation for people’s livelihood needs. With the general trend of accelerating the construction of a transportation power, a network power, and digital, we are on the road of data intelligence at the right time, hoping to drive more social changes with data intelligence in the future.

Disclaimer: The market is risky, so choose carefully! This article is for reference only and is not a basis for buying or selling.

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Li Wantong

　　China Broadcasting News on December 9, 2008, the end of the year kung fu blockbuster, reflecting a generation of martial arts guru, Bruce Lee master Ip Man’s legendary life story of the film "Ip Man" held a grand premiere in Beijing, in addition to starring Donnie Yen, Xiong Dailin, Ren Dahua and martial arts director Hong Jinbao, producer Huang Baiming and other main creators, just in the movie version of "Dream of Red Mansions" successfully played "spicy housekeeper Wang Xifeng" beautiful woman star Li Wantou and many other film and television stars were also invited to cheer for the film said to be the best-looking action movie in 2008, and claimed that it was worthwhile.

　　Li Wantong, who is about to star in the kung fu blockbuster "King" with Hong Jinbao in 2009, has been working hard to practice kung fu recently. Although the film director has always emphasized that as long as there is enough, she still refuses to relax at all, saying that it is a very rare opportunity to work with such a kung fu superstar, and she must be prepared.

　　In the espionage drama "The Final Contest", which is about to hit the national TV screen at the end of the year, Li Wantong plays the heroine Qin Muyao, an underground member of the Communist Party of China, who has already had a good time playing stars, but she said that those action scenes should not be comparable to the action scenes in real kung fu movies. Although the filming is also very clean, there is no very beautiful routine or very exciting action scenes in the end. She also hopes to take this opportunity to challenge herself and learn from Kung Fu kings like Hong Jinbao and Liang Xiaolong.

　　For the movie "Ip Man", Li Wantong said that he had been looking forward to it for a long time, and now he finally saw it, and he was really shocked and moved. Donnie Yen, Hung Jinbao and Fan Shaohuang are all action actors he likes very much, and Ren Dahua is also an actor he admires very much. Ye Weixin and Huang Baiming are all Hong Kong directors he hopes to cooperate with very much. Their strength no longer needs to be described in words. The action movie they jointly produced will not disappoint fans. For the heroine of the film "Sister Cheng" Xiong Dailin, Wan Tong expressed his envy that she could act with Donnie Yen, and hoped that he could have such an opportunity in the future.

Li Wan Tong and Ip Man martial arts instructor Hung Jin Bao

Editor in charge: Liu Li

　　Tencent Music -SW(01698) rose more than 5%, reaching a new high of HK$ 47.2. As of press time, it rose by 5.74% to HK$ 46.95, with a turnover of HK$ 6.6897 million.

　　In the news, Tencent Music recently released its annual results for 2023, and the group achieved a total revenue of 27.75 billion yuan (RMB, the same below) during the period. The profit attributable to equity holders of the company was 4.92 billion yuan, up 33.8% year-on-year. Among them, online music service revenue increased strongly by 38.8% year-on-year, reaching 17.33 billion yuan (US$ 2.44 billion). Bank of America Securities pointed out that Tencent Music’s performance in the last quarter was stable, exceeding market expectations, driven by the increase in the number of music paying users and the promotion of ARPU. It is expected that the growth of its core music business will remain strong this year.

　　Goldman Sachs said that Tencent Music has been one of the best performing companies in the China market in the past six months, and predicted that the company will continue to perform well in 2024. Mainly because of the operating leverage generated by the high incremental profits of the company’s music subscription and advertising, it further promotes the upward adjustment of the company’s profit forecast; After the New Year promotion, the average income per paying user (ARPPU) recovered, which led to the further growth of the company’s music service income; At the same time, the structural improvement of music payment tendency is driven by the continuous improvement of monetization strategy of Tencent Music.

Western Network News (Reporter Chen Jiaxin correspondent Yu Hai Yang Tao) On March 18, two Y172 and Y78 tourist trains loaded with more than 1,700 tourists left Xi ‘an Station, all the way south, heading for Zhanjiang and Taizhou respectively, to start a wonderful spring trip. This is the first time that China Railway Xi ‘an Bureau Group Co., Ltd. (referred to as Xi ‘an Railway Bureau for short) has opened a "silver hair" inter-provincial tourist train this year, and it is also the first time that Shaanxi Railway has opened two trips on the same day.

In 2024, Shaanxi Railway opened its first inter-provincial "Silver Hair" special train.

In order to help the "silver hair" economic growth and continuously enrich the spare time life of the elderly, Xi ‘an Railway Bureau has further expanded the tourism resources outside the province on the basis of the "silver hair" tourism special train from Xi ‘an to Tongchuan and Yaozhou in the early stage, and provided passenger transport products that meet the needs of the elderly. It is worth noting that the "Silver Hair" inter-provincial tourist train has launched different tourist routes based on the city’s scenic features and surrounding extended scenic spots on the basis of the original "car with people, night tour and scenic parking", and tourists can choose to play according to their preferences.

The special tourist train in Zhanjiang direction includes three tourist routes A, B and C, namely, witnessing Hong Kong, Zhuhai and Macao and traveling around South China, walking in Bama and living for 99 years, and panoramic view of Guangdong and southern Fujian customs, which can not only enjoy the scenery and explore the secrets, but also "buy in buy buy" to meet the rich travel needs of tourists to the maximum extent. The special tourist train in Taizhou direction includes many natural tourist attractions, such as Qianduo Scenic Area, Yingtaozhu Sakura Garden in Taihu Lake, Liyuan Garden, etc., so that tourists can enjoy flowers and boating in March in Yangchun and enjoy the beautiful scenery in spring.

Elderly tourists ride in an orderly manner.

In order to improve the travel experience of elderly tourists, Xi ‘an Railway Bureau has arranged a special person to provide bus guidance service, equipped with full-time tour guides, and divided teams according to carriages to achieve "one car and one guide", so that passengers can "have a good time and swim with confidence". In addition, the reporter learned that in March, Xi ‘an Railway Bureau will also run tourist trains in popular directions such as Xi ‘an to Huangshan and Enshi, which will help the cultural tourism market continue to heat up.

In the next step, Xi ‘an Railway Bureau will also dig deep into tourism resources and enrich tourism products according to the seasonal characteristics of spring, summer, autumn and winter. On the basis of running the original tourist trains in the province, it will select high-quality scenic spots in various places and carefully design inter-provincial tourist routes, so that traveling by train and by special train will become a new fashion for tourism.

Author: Guo Mei Jin Xiahui

The historical documentary "Forbidden City" takes the Forbidden City as the clue and the change as the breakthrough point. Through 12 chapters, it tells the important historical events in the 600-year history of Ming and Qing Dynasties, summarizes the gains and losses in historical development, and presents the valuable wisdom of the Chinese nation. It not only emphasizes the integrity of the Chinese nation, but also shows the characteristics of the Chinese nation different from other civilizations, leading the audience to inquire about the vicissitudes of history and pursue the cultural roots.

The documentary "Forbidden City" stands in the perspective of great history, jumping out of the red wall and green tiles to tell the historical situation related to the "Forbidden City". For example, through the comparison of Chinese and foreign civilizations, the characteristics of the Chinese nation can be expressed. The eighth episode of "The Prosperous Age" tells the story of the British envoy Magalny’s visit to China, emphasizing the mutual gifts from China and Britain-Jade Ruyi and Mauser Gun, and pointing out that "Gun and Ruyi represent their respective cultural positions" to illustrate the potential strength and etiquette civilization of the Chinese nation. For example, through the comparison of Chinese and foreign civilizations in the changing situation, we can sum up the historical lessons of the Chinese nation. The sixth episode "Afterglow" introduces the change of silver shortage caused by the exhaustion of silver mines in various countries, and points out that European countries established a rudimentary modern monetary system and financial system due to silver shortage, while the Ming Dynasty experienced economic recession due to silver shortage. This proves the serious harm of arrogance and conservative thinking and summarizes the painful historical lessons.

"As a historical documentary, how to guide the audience to fully, deeply and clearly understand history, respect history, form a sense of history, and drive contemporary people to pursue and inquire about history is a crucial creative proposition." The Forbidden City adopts a popular way to express the charm of Chinese culture. Among them, the most representative is the ingenious combination of cultural relics and history, and the wonderful contrast between historical stories and theme songs. The film is good at seeing the big from the small and showing the macro history through the details of cultural relics. For example, the second episode "Inheritance" uses the horses in Li Gonglin’s "Pasturing in Wei Yan", a cultural relic of the Palace Museum, to show the characteristics of martial arts in the early Ming Dynasty. At the same time, the film also makes the characters in the picture scroll move through modern technology. For example, the first episode of "The King" makes the ancients in "The Emperor Accumulates Victory" walk, and with passionate music and simulated street noise, it shows the bustling street scene in history. This artistic treatment obviously touched the audience, and some netizens pointed out the details of men wearing pink clothes in the picture scroll in the barrage, indicating that the expression of the dynamic picture scroll aroused the audience’s interest and concern about the living customs of the Ming Dynasty. As Wu Zhiyong, the general director of the film, said, "Cultural relics are evidence, not for display". The previous documentaries on the theme of the Forbidden City mentioned cultural relics, which seemed to show the manufacturing process or artistic value of cultural relics themselves, rather than introducing related historical stories. For example, the seventh episode of the Forbidden City, Painting and Calligraphy in the Forbidden City, introduces the creation and preservation of paintings and calligraphy.Instead of focusing on the objective world revealed by the contents of calligraphy and painting. It can be seen that the Forbidden City shows the Chinese civilization more vividly and strengthens the audience’s perceptual knowledge of the Chinese nation through the historical information carried by cultural relics.

In recent years, the number of documentaries on the theme of the Forbidden City is quite large, which can be roughly divided into three categories: grand theme category, micro theme category and specific characters category. Among them, The Forbidden City (2005) is narrated based on several grand themes, from the macro perspectives of architectural art, use function, collection of cultural relics and the evolution process from the palace to the museum, showing all aspects of palace architecture, precious cultural relics, fate of characters and palace life, and emphasizing the value of the Forbidden City as a common historical and cultural heritage of mankind. Since then, When the Louvre meets the Forbidden City (2010) and The Forbidden City 100 (2012) have been narrated around micro-themes: the former deduces the art history of the East and the West in different time and space backgrounds, and emphasizes the valuable value of the exchange between Chinese and Western civilizations; The latter, based on the practical value of the Forbidden City building, expresses the aesthetic value and cultural connotation of the palace building with creative commentary and images in the form of micro-documentary. I am repairing cultural relics in the Forbidden City (2016), New Things in the Forbidden City (2017) and I am in the Forbidden City for 600 years (2020) record the daily work of cultural relics workers in the Forbidden City. They all focus on the stories of cultural relics protectors, which not only show the spirit of craftsmen, but also show the understanding of cultural relics by cultural relics restorers-the spirit of utensils that carry the Tao with things.

Looking at the documentaries on the theme of the Forbidden City since this century, we can find that its development vein presents the following two important characteristics, that is, not only its vision has undergone a "macro-micro-macro" evolution, but its expression mode is getting younger and younger. Among them, the change of vision is from the broad perspective at the beginning, to the interpretation of specific aesthetic values and cultural connotations, to the personal perspective of cultural relics protectors, and finally, to the grand perspective of the Chinese nation. The trend of younger expression is particularly obvious in the Forbidden City 100, I am repairing cultural relics in the Forbidden City and the Forbidden City. "Forbidden City 100" is a micro-documentary with a single episode of no more than six minutes, which meets the viewing needs of young people in a fast-paced society; The dedicated spirit of the elderly restorer and the youthful vitality of his disciples in "I am repairing cultural relics in the Forbidden City" have aroused the resonance of many young audiences; The theme song at the end of the Forbidden City has greatly expanded the audience by virtue of the singer’s social influence and the genre with both ancient meaning and popular elements.

The emergence of these two characteristics is related to the change of social environment. First of all, the rapid development of social economy has given birth to multiple values and the evolution of "macro-micro" vision. At present, the rapid development of world economy and technology requires us to re-examine and establish the spirit and identity of the Chinese nation, which has given birth to the transformation of "micro-macro" vision. Secondly, the ever-changing consumer society has also widened the differences in viewing habits between young people and middle-aged and elderly people. Documentary creators need to attract young audiences with younger expressions to further realize the social value of documentaries.

Looking back on the development of documentaries on the theme of the Forbidden City, we can see that people’s understanding of Chinese civilization is also deepening: from the overall grand impression to the specific artistic value, aesthetic value and cultural concept, to the craftsman spirit and utensils spirit of cultural relics protectors, to the survival wisdom of the Chinese nation shown in The Forbidden City. This cognitive process also reflects the mental outlook and value orientation of the Chinese nation in different historical stages. For example, "Forbidden City" no longer only shows the interior of the Chinese nation, but focuses on the history of the Chinese nation in a global perspective, and lets the audience see the vicissitudes and splendor of Chinese culture with the help of younger expressions.

Specially published by Shanghai Literature and Art Review Special Fund

Source: Jiefang Daily

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The 2021 China International Services Trade Fair ("Service Association") is about to be launched. Beijing Global Studio, Beijing Global Studio, will be unveiled in the Beijing sub -center.

According to reports, after the official launch, Kung Fu Panda, the "top flow" of the global studio, and so on. It will also come to the scene and the audience in advance.

Beijing Universal Studios is located in Tongzhou District, Beijing. In the 20 years of construction, 7 years of construction, this year, after the opening, "double", today, I finally started trial. It will be officially opened on September 20.

As the world’s largest global studio, what is mysterious here? Shanghai Securities Journalists take you to explore.

Harry Potter, Xiaoyang and other top traffic collection

VR dazzling technology immersion experience

A reporter from Shanghai Securities and Magazine came to Beijing Global Resort in Tongzhou District, Beijing, early.

It is very convenient to take the subway. Both Beijing Metro Batong and Line 7 are global resorts. The volume of the station is equivalent to three times the total railway station. There are 4 safety entrances 82.

From the subway, the west side of the station is the urban avenue, restaurant and theme store of the global resort, about 700 meters again. You can reach the resort.

Global studios have the magic world of Harry Potter, Kung Fu Panda Glass, Xiaoyang Paradise, Transformers, Jurassic World Nubra Island, Hollywood Avenue, Future Water World, and so on. 7.

In the park, first of all, this is a milestone building in Hollywood. On Hollywood Avenue, you can play a monster, Maryline Monroe, and take a group with them. In a film -specific product factory, you can experience the effect of photoelectric mixed. Experience the entire movie production process.

Hollywood Avenue is not far from the right. It is currently the largest little yellow garden in the world. Visitors can enter Super Mengle Island on a huge pier. Experience the stimulus of the roller coaster, or sit at a bird’s -eye view of the Menci Rose Vortex 360 ° Island.

In Nubra, Jurassic World, experience the "Jurassic World Adventure", adopt a complete terrain luxury automatic system (Atlas) into the wilderness of Nubra Island and meet dinosaurs.

"Global resort is full of technology. Many projects are real scenes and 3D virtual scenes. Visual art enjoyment is very good." Tourists told reporters.

In the "Future Water World" theme scenic spots, the feeling of immersion continues various details. Even a hair dryer can be heard in the bathroom. It is shocking to accelerate the technology of water gasoline, accelerate, and bullets. Until the plane crashed & hellip; & hellip; various stunt performances made tourists scream again, it seemed to be in a wonderful "water war".

The largest and most exciting roller coaster in the park- "DABA Tiger Roller Trolley", 4. Within 5 seconds, it can be accelerated from a static state to 104 kilometers.

Except for playing, I can’t eat, drink, drink and various products! There are 80 restaurants and 30 retail stores. Ice cream from Xiaohuang people and other themes, butter beer to signature & hellip; & hellip; various novels diet, of course, the price is also "unforgettable"!

The fare has not yet been announced

Beijing or enter the Mid -Autumn Festival domestic tourism is the hottest

Beijing Global Studio fare? The recent testing and test operation tests have been fired thousands of yuan. But the official fare has not been announced.

Compared with Shanghai Disneyland, before, he had just issued a ticket adjustment plan: starting from January 9th, 2022, the conventional daily ticket adjustment was 435 yuan, the special agreement was 545 yuan, the peak day was 659 yuan, and the special peak day was 769 yuan.

After the official opening on September 20, the theme park of Beijing Global Studio needs to enter the ticket. In Beijing Global City Avenue, tourists can go to the case without buying tickets. Adjustment.

The time to open the global resort is a coincidence in the Mid -Autumn Festival. Where to analyze the main data research institute, the Mid -Autumn Festival has always been the off -season of long -distance travel. Especially in Beijing, in the Mid -Autumn Festival, there is usually a scene of "going out" instead of "entering Beijing". As the Global Resort was officially announced in the Mid -Autumn Festival, Beijing is expected to be the most popular destination of the Mid -Autumn Festival.

How to promote the Beijing economy?

It is reported that Universal Studios Beijing covers an area of ??120 hectares, plus 280 hectares of resorts. After completion, it will become the world’s largest global vast city. This is 2 times that of Osaka Global Studio, 5 times of Singapore Global Studio, and 4 times in Shanghai Disney.

The existing section of the global resort includes the theme park of Beijing Global Studio, Beijing Global City Avenue and two resorts. The second phase of planning construction includes the theme park of Chinese elements, which introduces IPS such as Chinese culture and Sun Wukong; the three -phase plan construction water park, with a total investment of more than $ 50 billion.

CITIC Jianota predicts that Universal Studios Beijing receives about 15 million to 20 million people, and the price of guests is expected to exceed 1,500 yuan. After maturity, the annual turnover is about 25 billion yuan to 30 billion yuan.

Pacific Securities believes that the global resort will directly drive Beijing’s tourism revenue by 4 % -5 %, and the annual growth rate of the industry around the tourism industry will increase by more than 100 billion yuan. the value of.

Many listed companies participate in the global studio industry chain

As an investor, the capital story behind Beijing Global Studio is more concerned about.

From the official disclosure information, Beijing Global Resort has Beijing International Resort Hotel Beijing International Resort Hotel, which is a joint venture with Beijing Ryan Cultural Tourism Investment Co., Ltd. and Kangcaster NBC Global Commercial Position And resort.

Beijing Handbiao Cultural Tourism Investment Co., Ltd. is the Beijing Municipal Government that mainly supports investment, development, operation and Beijing Global Resort. It is usually used by five Beijing state -owned enterprises. Including one of China’s largest tourism companies -Beijing Chiefs Group.

As the largest shareholder of the global studio, the first travel hotel of the first group, Wangfujing, Quanjude, the first commercial stock, and so on. This is the closest and benefited from this industrial chain.

At present, there are only two hotels in NOVOLI in the Universal Studios -Universal Studios Hotel and Resort. The number of rooms is about 1200. These two hotels are management of 50 % of the International Cay and First Tourism Group. And before December 31st, he has been committed to injecting a girl hotel, 2022. In June of this year, the hotel’s discipline announced a $ 3 billion plan. Global Studios near the theme hotel, in order to seize market opportunities.

In addition to the first time, many listed companies have recently responded to investors in Shanghai and Shenzhen. It appeared in the case of cooperation with Beijing Universal Studios.

Wangfujing said that the company produced by Wangfujing Shopping Center produced by the company is expected to be opened with the global studio scenic spot. However, in order to deal with the market tax, the company revealed that there is no specific plan to open global studio.

All the rally and delivered a speech thatthe Quanjihuzhuang is located on the city avenue of Universal Studios. The project covers an area of ??more than 15,000 square meters. The form of snacks, dinner, takeaway, terrace bar, etc. Organic combination. The store will be tested at the same time as global studios on September 1.

There is also an investor’s "adapter". Beijing Culture Group, Beijing Culture Group, Holding Bank, is one of the investors of Beijing Global Studio.

CITIC Tourism, China Youth Travel, and so on. It is a formal authorized partner of the Beijing Global Resort Tourism Channel.

Also, many listed companies have participated in the project construction of global studios. For example, Jintu Group is one of the main suppliers of Beijing Global Studio Green New Building Materials; time and space technology participation in the construction of Beijing Global Studio theme park support construction (first stage) urban avenue flood lighting project construction; Yuanwang valley and valley and Beijing International Resort has signed a franchise agreement for many years.

Shanghai Securities News

"Shanghai Securities Journal" on July 1, 1991, with the establishment of the New China Securities Market, it is the first national financial daily daily that my country provides authoritative financial securities. "Shanghai Securities News" is a key newspaper, Xinhua News Agency, and the China Securities Regulatory Commission designated information disclosure newspapers.

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Edit: Chen Qiqi

Video production: Yang Shengwu Guan Tie (Internship)

#270,000 elderly golden cases open##

The truth of this fact is that from 2009 to 2015, the old lady of Shanghai, Qian Mou, would abandon the husband who lost his ability to take care of his self -care in the hospital after paying some medical expenses during the hospitalization treatment, until the husband died alone. After the death of her husband, Qian still refused to go through the relevant procedures, and at the same time, he took the husband’s pension and accounted for himself.

On June 9, 2021, a case of fraud and abandonment of Qian, a public prosecution of the People’s Procuratorate of Minhang District, Shanghai, was held in the Minhang District People’s Court.

The truth of the case is very clear.

Some people think that pensions are in the country, and the national Tang monk meat, all Chinese citizens can eat, all of which are desirable. Therefore, it is not believed that the old lady of Shanghai Qian Mou is a criminal act. This view is particularly popular in the small and fresh meat little beauties. Because the little fresh meat and the little beauty thinks that farmers are reasonable to eat white food, everyone can not pay a penny social security, and they can be sits to share the social security provers for decades.

However, the understanding of farmers is extreme errors.

In the basic composition of pensions, all pensions of social insurance forms should belong to the private property of citizens who pay social security, and they are not owned by the whole society. In the basic pension of the national welfare form, [also known as the pension subsidy], that is, the country’s money from the city taxpayer to the farmer, the other social benefits that belong to the country to the farmers to the elderly.

Compared with the former, although it is also called pension, it is actually very different in nature. That is to say, the essence of social maintenance money is the private property of citizens who pay social security. They use their labor income to take out a part of their salary every month to invest in their future pensions, like bank savings. But more advanced than banks, these social property from citizens is managed by the state and has absolute security and insurance stability. The basic pension [also known as the pension subsidy for white hair to the farmers], the source of funds is not the citizen of the social security, but from the city’s hundreds of millions of taxpayers. Do not bear the tax responsibilities and obligations that every citizen should have, and the one billion farmers have no longer contributed a penny to the national fiscal tax for seventeen years. Therefore, these money -sweats from urban taxpayers have been distributed to farmers through the hands of the country. The money does not have the nature of private property, but has a social welfare nature.

Understanding the above principles, I understand that the old lady of Shanghai, Qian Mou, led her died of more than 270,000 yuan. The violent object was the private property of all social security citizens.

Similarly, those who do not pay a penny for social security, and those who have to pay the social security persons for decades of social security people are divided by farmers, which are those who eat white food selfish little fresh meat and little beauty. In fact Criminal behavior, they are public robbery, because their violations are the private property of the whole society who has paid social security for decades. But it is terrible that some people have committed guilty and do not know sin. Zhen Zhen has words that he is the savior of the peasant. He has called for robbery and plundering under the banner of speaking for farmers. As criminals, they have gone far enough on the road of illegal.

These pension articles videos are full of headlines. This fully shows that a large number of cyber criminals are active on the media network. They attempted to learn ancient bandits and live on the wealth of others by robbing others.

The opening of the old lady in Shanghai should let the small and fresh meat and little beauties who advocated robbery to calm the rational and rational girls. Please do not go further and further on the road of crime.