Can salmon still be eaten? Experts say this about "safety on the tip of the tongue"

  These days, the COVID-19 epidemic in Beijing has touched everyone’s heart. On the one hand, Beijing’s epidemic prevention work responded quickly and acted in an orderly manner, which calmed the anxiety of Beijing residents about Covid-19. On the other hand, to do a good job of self-protection and reduce the risk of infection, it is necessary to implement the actions of every resident.

  Although it is not confirmed at present whether aquatic products such as salmon are infected by viruses themselves, contaminated by virus-carrying workers before import or artificially contaminated in the follow-up treatment after entering the market, it still brings a new test to our safety belt on the tip of our tongue.

  Can and how to eat salmon and seafood? How can we reduce the risk that the ingredients themselves may be infected with viruses? Let’s listen to what two authoritative experts say.

  No matter how the epidemic changes, we should be cautious, avoid excessive panic and believe in the official conclusion.

  What is the relationship between salmon and Covid-19?

  The possibility of salmon "carrying" virus in the body is very low.

  Salmon carrying Covid-19 and bats carrying Covid-19 are two different things. If the "carrying" of salmon is confirmed, it is precisely contaminated or contaminated. The "carrying" of bats is a host that can coexist. At present, all the known hosts in Covid-19 are mammals, so the possibility of carrying Covid-19 in salmon is almost zero.

  The news we have seen so far is that the chopping board for cutting salmon has detected the virus. It depends on whether this chopping board cuts anything other than salmon, but also excludes secondary pollutant salmon.

  Assuming that the virus is indeed brought by salmon, the report we have seen so far is that the virus sequence is confirmed to be a European strain, so it is reasonable to infer that salmon from Europe is polluted in Europe. It is still difficult to confirm whether the salmon is polluted or the foam box or the crushed ice inside is polluted. But it can be speculated that there may be infected people among those who participate in the fishing, processing and transportation process.

  There is a great possibility of transmission through mucosal contact.

  At first, more than 50 people were diagnosed positive. You said it was spread by salmon. Personally, I don’t believe it. Because Covid-19 can’t replicate outside warm-blooded animals, there should be a lot of viruses to infect more than 50 people. Therefore, if the fact of transmission is confirmed in the future, it is most likely that salmon will be transmitted to people at first, and then to others.

  How did it pass? Personally, I think it is very likely to spread through mucosal contact, such as touching contaminated chilled salmon, rubbing your eyes and picking your nose without washing your hands, or polluting the booth and surrounding environment through salmon, and then spreading through contact.

  Not so far.

  Evidence of COVID-19’s direct transmission through eating and drinking.

  In fact, up to now, there is no evidence of direct transmission through eating and drinking in COVID-19, mainly through contact transmission. If it is cooked food, of course, there will be no problem. If it is eaten raw, the risk will be greater, because the chances of the virus contacting the mucosa are a little more.

  Covid-19’s survival time on the surface of objects ranges from several hours to several days. The chilled salmon is transported by air and protected by low temperature, so it is theoretically possible to survive. Although this probability is not great, considering that once an epidemic situation is caused, the cost of prevention and control is extremely high, so such products may be controlled in the near future.

  For individuals, it is unlikely that Covid-19 will be infected by raw salmon, but it is a completely unnecessary risk. To be on the safe side, I suggest that you don’t eat raw salmon and other imported fresh food recently, and wait until the official investigation results are clear before making a decision. When frying, it should be fine if it is half-baked, because it is superficial.

  In addition, the main means of self-protection is to go out to buy and wear masks, wash your hands at home, wash your hands before and after making food, and try not to touch your eyes, nose and mouth with dirty hands. Be vigilant, but don’t be scared.

  Text/Kai Zhong (Doctor of Food Safety)

  Nine suggestions for home cooking to ensure food safety

  The COVID-19 incident in Xinfadi has sounded the alarm for us, reminding us once again that food may carry a variety of pathogenic microorganisms, including infectious viruses, and we must handle it carefully to avoid possible pollution in the kitchen. Especially in the hot summer, microorganisms multiply faster, and human gastrointestinal function and disease resistance may decline, so we should be more alert to the risks brought by pathogenic microorganisms.

  For this matter, my personal suggestion is this:

  1. Don’t eat sashimi, stir-fried, medium-rare steak and other foods that haven’t been fully sterilized for the time being.

  The Chinese nation has been paying attention to cooked food since ancient times, which is a real cultural wisdom. In the era of underdeveloped social economy, the chances of bacterial and virus outbreaks have been greatly reduced. In view of the virus detected in imported fish, we should pay attention to avoid eating any fish, shrimp, shellfish and other foods raw in the near future.

  In fact, aquatic food is originally a high incidence category of pathogenic bacteria. Even if Covid-19 is not considered, Vibrio parahaemolyticus, Salmonella, Vibrio cholerae and Shigella are often reported in seafood, and the pollution risk is unavoidable!

  China has imported a large amount of pork and beef from the United States according to the trade agreement, and a very high proportion of employees in American meat processing plants have been infected with Covid-19 before, so we should be on high alert for meat. When eating meat, you must stew it thoroughly, and the temperature in the middle of the meat must exceed the death temperature of various viruses. Don’t simply stir-fry it for a minute or two, or eat half-cooked and undercooked meat — — No virus can withstand cooking at 100℃ for an hour.

  2. When buying food, give priority to the supermarket.

  The cut and repackaged goods are safer, because it can reduce the direct contact between shoppers and raw fish and meat, thus reducing the contact with viruses and various pathogenic bacteria.

  3. In the shopping basket, do raw and cooked isolation.

  When the supermarket staff gives you the bag containing fish and seafood, you should prepare another bag in advance, so that the staff can put the bag containing fish directly into it. On the one hand, an extra layer can avoid the leakage of the soup inside, and more importantly, the hands of the staff have been exposed to raw fish and raw meat, and the plastic bag is at risk of being contaminated. Your hands and other goods only touch the bag outside, not the bag inside. In this way, other foods in the shopping basket will not be polluted.

  4. After buying home, the food should be handled in time.

  After you buy it home, you should take it out immediately and treat it separately. Don’t leave it at room temperature for a long time. First, take out the vegetables and fruits and store them separately, and then take out the raw fish and meat. If it is eaten as a meal, put it in a special basin; If you want to continue cold storage or freezing, you can take the bag outside and put it in a fresh-keeping drawer or a frozen drawer dedicated to storing raw fish.

  Please note that whether frozen or refrigerated, raw and cooked must be separated.

  5. Containers, chopping boards, knives, pools and packaging that come into contact with raw fish should be properly handled to avoid pollution.

  If there is only one pool, it is recommended to wash the fruits and vegetables first, and then the fish. It is best to use the chopping board knives and containers for cleaning and dividing raw fish. After cutting, wash the chopping board and pool in time, preferably by disinfection. Dishes and chopsticks that have been treated with raw fish should also be cleaned and disinfected in time. Put the bags filled with raw fish directly into the "other garbage" bucket, and don’t put them on the table or cupboard.

  6. Pay attention to protect your hands and wash your hands in time to avoid pollution.

  There is a certain risk of pollution in the process of handling raw food. If there is the possibility of puncture, it is best to wear thick gloves to operate. Many aquatic products carry pathogenic bacteria, and once they are stabbed, they are prone to infection, and there are even cases of death by marine Vibrio and other bacteria.

  Direct operation is also easy to transfer bacteria to hands, so you can wear soft gloves to operate. If you operate directly by hand, you need to wash your hands thoroughly and disinfect them after handling. Also be careful not to touch other foods and containers before washing your hands.

  7. When food is put into the freezer, it should be packaged strictly to avoid mutual pollution.

  Use waterproof packaging, at least two layers of packaging. It is necessary to prevent microorganisms in raw food from polluting other foods, and also to prevent oxygen from entering the food smoothly, causing food oxidation deterioration.

  Although frozen food can be stored at -18℃ for more than half a year, its flavor and taste will be worse, the nutrient content will be reduced, and the fat and protein will be oxidized to varying degrees. Eating early is good for food, nutrition and environmental protection. It’s best to write the date of putting it in the package to avoid wasting it for too long.

  8. temporarily not eating imported fish and seafood will not hinder your health.

  In fact, adding some bean products, beans, nuts and oilseeds, eating eggs, milk, chickens, ducks and geese normally, and enough fresh water aquaculture products can make our nutritional balance more reasonable.

  If you are not sure, you will not eat imported salmon, tuna and the like for the time being, which does not mean that there is no source of DHA. In fact, offshore fish such as saury, hairtail, yellow croaker, flat fish and so on are also sources of DHA.

  The determination shows that the DHA content of domestic freshwater fish carnivorous fish such as perch is not inferior to that of imported salmon, because the feed of these carnivorous fish contains sea fish meal, which contains DHA, and fish can accumulate DHA in the body from the feed.

  9. It is safer to cook fish food in time, and then pack it and freeze it.

  Raw fish food is better than frozen for a long time and then cooked again and again. It is better to treat it in time, cook more at a time, cook it and then divide it into several portions, and then refrigerate or freeze it. This can not only kill pathogenic microorganisms in time, but also avoid polluting the refrigerator and make it more convenient to eat. Take one serving at a time, heat it in a pot for a few minutes, or heat it in a microwave oven for two minutes until the central temperature reaches 70℃.

  In fact, whether there is Covid-19 epidemic or not, the above suggestions on food safety are pertinent and applicable at any time.

  In the past few years, tens of thousands of people in Germany were infected with norovirus and caused diarrhea, and there have been many cases of hepatitis A virus outbreaks in China. These are viral diseases that are transmitted through food.

  Finally, by the way, don’t hoard all kinds of food, especially aquatic products. They are potential pollution sources, so why put them in your refrigerator in large quantities? It’s not worthwhile to spend a lot of money on fresh ingredients, spend a lot of electricity on storage, bear the risk of pollution, and then eat stale things.

  Text/Fan Zhihong (Director of China Nutrition Society)

Geely Star Wish officially opened the pre-sale, the pre-sale price 7.88-10 7,800 yuan

ifeng.com Auto News On September 14th, Geely Automobile’s new A0 pure electric car Geely Star Wish officially opened pre-sale. The launch of Star Wish UP and Star Wish has 2 major car series and 5 major versions, of which Star Wish UP has 410km exploration + version, 410km exploration version, Star Wish has 410km free version, 310km dream version, 310km youth version, the pre-sale price range is 78,800 yuan – 107,800 yuan.

At the same time, Geely Star has launched a number of booking rights. From now until the day of listing, users who place an order can receive a deposit gift of 500 yuan to 1,500 yuan for the purchase of the car; an upgrade gift worth up to 5,000 yuan, including dual-drive anti-pinch electric tailgate, 540 ° panoramic image with chassis perspective function, L2 level intelligent driving assistance, etc.

In terms of appearance, the front face of the closed design is matched with headlight sets similar to rounded polygons on both sides, as well as double C-shaped diversion grooves on both sides below, creating a strong sense of movement. The side ratio of the body is full and full of tension. Combined with the design method of the visual center of gravity of the whole vehicle, Geely Star Wish presents a visual effect of low lying and wide body, which is very visual impact. In addition, the design details of the two-color body, the suspended roof, and the semi-hidden door handle all reflect the attributes of Geely Star Wish’s new energy vehicle products. In terms of body size, the length/width/height is 4135 * 1805 * 1570mm, and the wheelbase is 2650mm.

In terms of interior design, a simple and elegant design approach is adopted as a whole. The two-color dual-spoke multi-kinetic steering wheel, the embedded full LCD instrument panel, and the independent floating central control large screen create a strong sense of technology. The front of the central passage is equipped with a lever-type electronic stop lever and some physical buttons used to control the air conditioning system, which is convenient to operate. The front of the passenger seat and the position of the handles in the doors on both sides are equipped with decorative panels with decorative patterns, which enhances the overall texture of the car. It is worth mentioning that Geely Star Wish is also equipped with Flyme Auto system, which brings users a more intelligent driving experience.

In terms of storage, Geely Xingyuan has created 36 storage spaces in the whole car. The only 70L front trunk in the same class is equipped with the only gas spring double strut in the same class, which is easier to open and close, and easier to pick and place. The trunk has a volume of 375L-1320L and is also equipped with the only dual-drive anti-pinch electric tailgate in the same class, which is leading in practicality and convenience.

In terms of power, Geely Star Wish offers two power motor options, 58 kW and 85 kW respectively. The whole series comes standard with Ningde era battery cells, with an energy density of 185 watt-hours/kg, providing consumers with 310 kilometers and 410 kilometers of cruising range. In terms of charging efficiency, the new car supports a charging rate of up to 1.66C, from 30% to 80% in just 24.2 minutes, and 10 minutes of fast charging can increase the cruising range of 120 kilometers.

Excellent results, Corolla car buying manual

The level of configuration determines the competitiveness of a car to a certain extent, as we discussed in this article. The following editor will tell you in detail.

Let’s take a look at the appearance of the Corolla first. The front of the Corolla looks very hard, and the grille uses a big mouth shape, which is very recognizable. At the same time, the headlights show a dignified design style, which is quite simple. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, etc. To the side of the body, the body size of the car is 4635MM*1780MM*1435MM, the car adopts simple and elegant lines, and the side gives a very sharp feeling. With large-sized thick-walled tires, the shape is quite hard. Looking back, the overall shape of the Corolla rear echoes the front of the car, the tail lights give a very young and fashionable feeling, and the exhaust pipe uses a hidden design, which is very avant-garde personality.

In terms of interior, the interior style is very elegant, reflecting the sense of design. The steering wheel of the car is very stable in shape, made of genuine leather, giving a good grip experience. Let’s take a look at the central control, with a 10.25-inch touch LCD central control screen, the interior design is quite layered, and the overall design of the central control is very good. The dashboard and seats also feel good, let’s take a look, the dashboard design is remarkable, and it looks very angular. The car uses imitation leather seats, which are wide and thick, and the materials are exquisite, making the ride comfortable.

Equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations, rich in functions, greatly enhance its convenience of use.

I wonder if you are excited about the car introduced today? If you are also interested, you might as well take a test drive, which will definitely bring you a different feeling.

Peng Yuyan supports "Captain Everest" film to set a drone aerial record


1905 movie network news On April 29, the actor forwarded the relevant materials of the documentary, recommending this excellent documentary to everyone, and also wrote: "Authenticity is the most precious value of documentary films. In the face of life and death tests and extreme dangers, the courage and determination of every ordinary person are of great significance."


The documentary "Captain Everest" tells the story of ordinary people who are unwilling to embark on the journey of Mount Everest under the leadership of mountain guides. After overcoming various difficulties, this folk mountaineering team competed with foreign professional mountaineering teams to reach the top of the world step by step. During the filming process, the film also set a record for the highest altitude to complete the aerial shooting of the drone.


In the context of mountaineering, the process of ordinary people pursuing their dreams is moving, which also moved Peng Yuyan. He encouraged everyone: "I hope we can all have the strength to move forward, the courage to move forward, and we will encourage you in the face of difficulties." It is reported that the film is scheduled for May 13, and an advanced screening event will be held from April 29 to May 4.


Ren Xianqi took care of Huang Hongsheng all the way, but the agent dared not tell him the bad news

Huang Hongsheng

Huang Hongsheng

     According to Taiwanese media reports, Huang Hongsheng died at home today (16th), was found dead, at the age of 36, the agent also confirmed the death, the news came out, shocked the entertainment industry, fans are sad and unbelievable, from the Rolling Stones period took care of him Ren Xianqi, at this time for the concert practice group, the agent dare not tell him the bad news.

  Huang Hongsheng used to be taken care of by Ren Xianqi when he was at the Rolling Stones. When Ren Xianqi went to Huang Hongsheng’s program to promote the concert, Huang Hongsheng said emotionally: "In the past, we were embarrassed to ask seniors for help, but Brother Qi will take the initiative to assist the younger generation!" In the past, he also wrote emotionally: "Brother Qi has always been very junior, and when Rolling Stones was his junior brother, he was also taken care of by his brother." At that time, he praised Ren Xianqi even more: "This kind big brother without airs, helped me teach a lesson again, if it’s ok, I will also be such a big brother in the future."

  Now that Huang Hongsheng died suddenly at home, the reporter called Ren Xianqi’s agent, who said that Ren Xianqi was currently rehearsing for the concert, "I haven’t let him know the news yet. He usually takes care of Huang Hongsheng very much. If he knew it, he would be very sad. I am afraid that it will affect his mood, so I will not let him know first.", also revealed that the last time the two met was on a show hosted by Huang Hongsheng. (ETtoday/article)

Hu Ge and Yang Zi Tengger, who is the favorite star of the online platform?

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

The poster of China Aerospace Day in 2023 was officially released.

  On April 18th, the National Space Administration organized a press conference for China Aerospace Day in 2023, and officially released the poster and list of outstanding works for China Aerospace Day in 2023. After four stages of social solicitation, expert selection, online publicity and approval, 12 outstanding works were finally selected. Among them, the poster designed by Fan Zhiming of Fujian Business School was finally determined as the poster for China Aerospace Day in 2023.

  The design of the poster includes four levels: "learning from things", "asking questions about the sky", "continuing" and "honoring Anhui". In the picture, there is not only the image of "bouncing pipa" flying in the sky, but also the images of Houyi and Dragon Car in the Han Dynasty, the star chart of the Song Dynasty and Xiangyun, which represent the yearning of ancient China for the vast universe. There are astronaut, Dongfanghong satellite, Long March rockets, Tiangong Space Station, Zhu Rong, Chang ‘e, xi he and other typical symbols of China’s space industry, which highlights the vigorous process of China’s space industry and depicts the space dream of building a space power. In addition, the silhouette of a group of teenagers who yearn for science and rush to the future expresses the vision of continuing China’s aerospace blood and continuously promoting the aerospace industry; The Huizhou architecture and welcoming pine interspersed in the picture also highlight the local characteristics of Anhui, the host city.

  The other 11 poster authors (in order of strokes of surnames) who finally won the outstanding works award were Wang Ke, Fang Xijie, marketing planner of Anqing Zhengqi Yuanhang, Tian Xiaoming of Sichuan Aerospace Vocational and Technical College, Li Jie of tongjitang (Guizhou) Pharmaceutical Co., Ltd. of Sinopharm Group, Chen Jie of Fujian Minjiang College, Hu Yun, Liu Huimin, Zhao Long, Guo Chunlin of Hanmo (Shenzhen) Cultural Development Co., Ltd. and Beijing Aerospace.

  From February 16th, when the notice of activities was posted on the website of the National Space Administration and "China’s Aerospace" WeChat WeChat official account, to March 24th, the submission collection ended, a total of 1,058 poster works were received, which was 54% higher than the number of posters collected for "China Aerospace Day" in 2022. The authors of the participating works come from 27 provinces, autonomous regions and municipalities directly under the central government. Among them, Beijing, Shandong and Fujian provinces ranked in the top three, and Anhui Province contributed 34 pieces. The authors cover a wide range, including front-line aerospace workers, students, art professionals and aerospace enthusiasts. There are many colorful and imaginative works of primary and secondary school students. This solicitation activity has effectively stimulated the enthusiasm of young people to participate in the space industry.

  After the collection, an expert review team composed of representatives from relevant government departments, aerospace enterprises and experts in the fields of art design and news media will review the submitted works and make a comprehensive evaluation according to the standards of theme fit, aerospace characteristics, artistry and creativity. The top 12 outstanding works were selected by secret ballot by the expert review group, and the final poster for "China Aerospace Day" in 2023 was approved.

List of Shanghai Chongming New House in 2022

[Selected Real Estate 1] Chongming Sanxiang Forest Sea Shang

Real estate review

After smoking this cigarette

Let me briefly outline the advantages of the Sanxiang Forest Haishang: dual -track, Dong Community’s commercial facilities, the entire East community environment, and the quality of Sanxiang. And Sanxiang’s construction site is the most satisfied with what I currently see.

There are buses around for easy travel.

Old driver driving school

I have been to Chongming many times, not many corners, it is still a bit far from the future subway, but it can still be accepted

[Selected Real Estate 2] Blue Lake Bay

Real estate review

ifEng_1489

There are comprehensive shopping malls nearby. Lenovo Computer Stores, Lianhua Supermarket, Jinye Supermarket, Wenfeng Supermarket, Xiufang Supermarket, eating and buying vegetables are very convenient. There are 8 units, with 66.0-118.0 square meters in different areas of different areas of different areas. Choose, take what you need.

ifEng_1073

The greening rate of the community is good, the environment is beautiful, the eyes are full of green, and the living comfort is high.

Chongming is now more and more houses. To be honest, there are a few who work in Shanghai to buy that goes.

[Selected Real Estate II

Real estate review

Editor

1. The kitchen is L -shaped and has a large space area, which is convenient for cooking food and kitchen supplies. 2. The kitchen and toilet have windows, which are convenient for oil fume and odor, and the ventilation is better. 3. The master bedroom is the suite design. In addition to the independent bathroom, there is also a test room, which is convenient for the owner’s life. The privacy is better and the living comfort is high. ; 1. The depth is unreasonable, which will cause the part to be dim and need to turn on the light during the day.

The property fee is 2.5 yuan/square meter and month, and the price is acceptable. It depends on the quality of the service. The average price is about 26647 yuan/㎡.

Little Snail Nica

It is already the existing house. It is close to the Changxing Town Government, and the surrounding foundation is OK.