Double Eleven and AI "marriage": a new password to activate the second spring of e-commerce?

Text/Technology Talk

This year’s Double Eleven is coming to an end, but the situation is quite different from previous years.

Not to mention the overall sales level and too many recipes, this year’s double promotion of the 11th National Congress of the Communist Party of China is destined to be uneventful. The head of the live streaming host is controversial, and the small and medium-sized live streaming hosts have begun to show their superpowers; originally belonging to Ali and JD.com’s "two people turn", Douyin, Pinduoduo and other heavy players have made the situation even more chaotic…

Under the surging undercurrent, there is also a pair of mysterious big hands playing an important role, that is, AI. It is concentrated in the fact that AI no longer only plays a role in a certain node of e-commerce, but is deeply integrated into the entire industrial chain. And this may be the new password for AI to activate the second spring of e-commerce.

Integration into the industrial chain: AI shows new magic

The high emphasis on AI is evident in the various performances of e-commerce platforms.

In a 20-minute speech at the 2023 Tmall Double Eleven conference, Dai Shan, CEO of Taotian Group, mentioned AI 20 times, "Taobao is a product of the last Internet technology revolution, and will also seize the next AI revolution." She said Taobao is gradually starting to test the waters of intelligence: "This year’s Double Eleven, we have prepared more than 10 AI tools for merchants to use."

JD.com also did not show weakness, and made the magic of AI stand out by equipping the entire line with intelligent customer service "Jing Xiaozhi". According to JD.com data, after 10 minutes of sale, JD.com cloud intelligent customer service has accumulated more than 1.88 million consulting services.

In addition, other Internet technology companies are also trying to get a share of the pie through AI. For example, Tencent Advertising uses the Huanyuan model to support intelligent advertising production; Baidu APP launches Baidu’s preferred intelligent assistant "Xiaoyou", which acts as an intelligent shopping assistant for consumers and provides "Double Eleven Calendar" presented on all major platforms; Xiaohongshu also announced an AI intelligent note assistant to help merchants achieve one-click release of product notes.

If you look at the role of AI in Double Eleven, it is throughout – integrated into the entire e-commerce industry chain, playing an important role at every node. This is mainly due to the development of AI models, allowing AIGC’s massive tools to present infinite possibilities.

AIGC tools represented by ChatGPT continue to break through in language understanding, text creation, picture recognition, creative painting, etc., which are highly compatible with the development elements of the e-commerce industry and can empower the industry at all stages. Specifically, AIGC can assume important responsibilities in product development, marketing, after-sales and other stages.

In the product development stage, AIGC can provide design inspiration, customize product descriptions and drawings according to requirements, and analyze factors such as product prices and target groups based on market information, and provide optimization suggestions and solutions.

In the product marketing stage, AIGC can help e-commerce companies reduce costs and increase efficiency in the production of marketing content, achieve accurate product recommendations, and promote innovation and upgrading in the form of live streaming.

In the after-sales stage of products, AIGC can assume customer service functions and can also be applied to order management links such as warehousing, delivery, and logistics to help e-commerce platforms further reduce costs and increase efficiency.

Overall, AI-based AIGC can achieve all-round coverage in e-commerce scenarios such as optimizing product selection decisions, intelligent customer service work, graphic material production, intelligent advertising, accurate associated recommendation, and processing image materials. Taking marketing as an example, AIGC can deeply tap the creative potential and generate multi-modal personalized social media marketing content such as text, pictures, and videos according to the platform, product characteristics, and target audience, saving creative time and creative costs, and improving the pertinence and attractiveness of marketing content.

It can be said that AI continues to empower in the field of e-commerce to reduce costs and increase efficiency, covering multiple application scenarios, which can basically run through every link of the e-commerce industry and bring further experience improvement.

AI deeply empowers and ignites the upward engine of e-commerce

The in-depth exploration of AI is the unremitting pursuit of e-commerce platforms and players.

As early as this year’s 618 period, e-commerce platforms and brands have used AI technology in the process of big promotion. For example, Taobao and Tmall launched the "AI Eco-Partner Program" to apply AI in store opening and decoration, product image creativity, marketing planning and promotion, content organization and creation, etc., to provide merchants with intelligent generative services in the fields of content, data and customer service.

From some achievements, nearly 500,000 merchants use Alimama AI video tools "mixed cut" and "painted cut" to send more than 2.50 million short videos; AI image-text tools "intelligent pictures" and "intelligent copy" to output nearly 10 million marketing graphics.

JD.com AI digital people help the transaction of goods, Client Server – JD.com Cloud launched the "Free Digital People Live Room Call" plan, and created "AI live streaming host" and "digital doppelganger" for some JD.com stores during the promotion period. According to JD.com’s battle report, during the 618 period of this year, the number of go LIVE merchants increased by more than 5 times compared with last year’s Double Eleven, helping to achieve a 246% increase in turnover compared with last year’s Double Eleven, and the cumulative consulting service volume of JD.com Cloud Yanxi intelligent customer service exceeded 700 million times.

It is worth noting that at the 2023 JD.com Global Science and Technology Explorer Conference and JD.com Cloud Summit "JD.com Technology Practice" sub-forum held on July 13 this year, the JD.com retail future brand AI RETAIL was also released. The main goal is to upgrade retail people, goods and markets based on JD.com’s AI technology capabilities. JD.com officially released a large-scale model with a parameter scale of 100 billion, focusing on retail, logistics and other industries.

At the 2023 Hangzhou Yunqi Conference held on October 31, Alibaba Cloud announced a full-stack upgrade of AI cloud computing, releasing Tongyi Qianwen 2.0 and 8 major industry models with a scale of 100 billion parameters. Many of Alibaba’s businesses are based on AI big model technology to innovate business scenarios and service models, and build future-oriented imagination.

The China Gold Research Report said that considering that the e-commerce scene is a key direction for AI to be implemented on the B-end, and Alibaba has the advantages of computing power, models, data and scenarios, it has strong confidence in the implementation of AI applications on Taobao and Tmall.

The e-commerce giant up the ante AI represented by Alibaba and Tmall is to value the strength of the latter’s deep empowerment and ignite its own upward engine. This is because AI can fully empower e-commerce and improve efficiency and quality significantly.

From the perspective of "people and freight yard", AI can empower e-commerce in all aspects, such as virtual live streaming hosting, intelligent product selection, virtual try-on, logistics performance, etc. From the perspective of e-commerce operation, AI can empower e-commerce in the full link, that is, from pre-sale product selection pricing, in-sale marketing recommendation, AI shopping guide, after-sales intelligent customer service, logistics performance, etc., to improve the quality and efficiency of the e-commerce industry.

This also means that AI is expected to improve the efficiency of e-commerce. It can optimize its conversion rate and repurchase rate while reducing costs, promote the quality and efficiency of the e-commerce industry, and make the industry develop steadily and healthily, or even achieve huge breakthroughs.

New inflection point! E-commerce will completely break through the shackles

Under the influence of AI, the e-commerce industry is approaching a new turning point and entering a new stage of development, which is expected to open up new growth space.

Without a doubt, the e-commerce industry will become an important showcase for AI in the future. With the continuous iteration of AI models, the technical reserves are more sufficient, and a variety of applications can be implemented, and the scenarios are richer.

From a technical point of view, taking ChatGPT as an example, it has launched multi-modal functions and introduced voice and image interaction capabilities. Taking ERNIE Bot as an example in China, it has been updated to version 4.0 after several rounds of iterations. According to Li Yanhong, the latest version 4.0 model is "comparable to GPT-4" in general capabilities.

From this perspective, the iterative upgrade of AI models can support the improvement of the actual effect of AI-related tools and applications, and naturally provide better performance and experience for the e-commerce industry.

Let’s take the C-end and B-end scenarios as examples to briefly list several practical cases where AI can help the e-commerce industry break free.

Facing the C-end, AI shopping guide and AI display content generation are particularly outstanding. Many overseas and domestic e-commerce platforms have launched AI shopping guide functions – understanding users’ vague needs through text interaction, and recommending specific products to them, ultimately improving the product turnover rate.

AI display content production is based on text comments, image effects, videos, 3D renderings, etc. to form a rich presentation effect, including AI try-on, AI home decoration renderings and other interesting and practical functions, with the ultimate goal of optimizing the shopping experience and improving the order conversion rate.

For the B-end, AI is mainly to improve the efficiency of marketing and store operations, and to reduce costs, improve quality and increase efficiency for sellers. For example, AI can easily realize online store management, providing sellers with intelligent product release and management, market analysis, customer reception, enterprise management and other functions, which is convenient for product management and customer management.

This year marks the 15th year of the 11th National Congress of the Communist Party of China, and the first Double Eleven of the first large-scale application of AI in the e-commerce industry. It is very certain that the powerful capabilities of AI will revolutionize the way consumers interact with e-commerce platforms, as well as the operating models of platforms and merchants.

And with this as a key development time node, with the strong support of AI, the e-commerce industry will be completely broken and reborn.

Pay tribute to the classics! Do you still remember the movie Hai Xia?

  In the 1970s, the film Hai Xia, which was adapted from the novel Island Women’s Militia by writer Li Ruqing, was finally released nationwide after various twists and turns. The story of Hai Xia, the heroine of the film, and the island women militiamen spread all over the country overnight.The film "Hai Xia" created the artistic peak of China films at that time from the theme to the story, from photography to music. The "Hai Xia Spirit" of "loving the island for martial arts and inspiring dedication" shown in the film has also constantly inspired generations to forge ahead.

China Literature and Art: Salute to Classics

— — The movie Hai Xia.

▲ Cai Ming (Little Hai Xia), Chengsheng Li (photographer),Wang Haowei (director), Wu Haiyan (Haixia)

▲ The main creator of the film "Hai Xia"Accept the tribute from the program group "Salute to Classics"

▲ The main creator of the film "Hai Xia"With vanguard militiawoman company of dongtou.Group photo of representatives of women militia company in Sanya West Island.

  The story of the movie Hai Xia.

  In 1975, Beijing Film Studio filmed the feature film Hai Xia, which was written by Xie Tieli, directed by Qianjiang, Chen Huaiai and Wang Haowei, and starring Wu Haiyan, Cai Ming, Zhang Liwei, Hong Xuemin, Chen Qiang, Yu Shaokang, Feng Enhe, Bao Gang and Chen Zhijian. Based on the fishermen’s life on Tongxin Island on the southeast coast in the early 1960s, the film shows the growth path of a group of female militia on the island, represented by the protagonist Hai Xia, as well as their fighting life of fishing and defending the country. The film highlights the characteristics of the hero’s clear love and hatred, strong will and clear mind. The film is a blend of stories, characters and island customs, with a fresh and simple style and delicate lyricism. In particular, the episode "Fisherman’s Girl by the Sea" in the film has become a long-lasting classic in the history of China movies.

▲ The movie "Hai Xia"

▲ Military writer Li Yuqing

  Wang Haowei, one of the co-directors of the film "Hai Xia", recalled in the program: "At that time, when I wanted to shoot this film, I went to the Nanjing Military Region with Xie Tieli and Qianjiang, and found Li Ruqing, the author of the novel" Island Women Militia "to discuss the script. At the same time, I also went to the southeast coastal areas to experience life. Our footprints were all over Jiangsu, Zhejiang and Fujian. We not only learned about the life of fishermen in the southeast coast, but also saw the prototype of Hai Xia — — Wang Yuexia. "

▲ Hai Xia prototype — — Wang Yuexia

  Just when everything was ready to shoot, director Xie Tieli suddenly received the task of shooting other films, so the director group had to make other adjustments. Finally, it was decided that Qianjiang would be the chief director of the film, and Chen Huaiai and Wang Haowei would jointly direct it.

▲ Director Wang HaoweiGuest "China Literature and Art, Salute to Classics"

▲ Lv Wei sang "Fisherman Girl by the Sea" live.

  The prototype of Hai Xia:

  "Dongtou women’s militia company"

  Vanguard militiawoman company of dongtou in Wenzhou, Zhejiang Province is a women’s militia company with a glorious history of 60 years. This women’s militia company was founded in the 1960s. Over the past 60 years, from taking up steel guns to defending their hometown to actively serving local construction, generations of Dongtou female militia have interpreted the "Hai Xia spirit" of "loving the island for martial arts and inspiring dedication" with practical actions, and their deeds have been written into the novel Island Female Militia. The prototype of Hai Xia, the protagonist in the movie Hai Xia, is the first company commander of this women’s militia company — — Wang Yuexia.

  Nowadays, with the development of the times, the mission of female militia has a new connotation: not only to train and prepare for war, but also to serve local construction and participate in emergency rescue. Nowadays, urban buildings and activity venues named after "Hai Xia" can be seen everywhere in Dongtou. The volunteer organization named after "Mother Hai Xia" is also interpreting "loving the island and advocating martial arts, inspiring dedication" with practical actions.

▲ Training photos of Dongtou Women’s Militia Company in the 1960s

▲ Wang Jiajia, the sixth company commander of vanguard militiawoman company of dongtou.Instructor yang yanhui"Hai Xia Mom" volunteer Wang Yinyu

  At the scene of the program, Wang Jiajia, the sixth company commander of vanguard militiawoman company of dongtou, Yang Yanhui, the instructor, and Wang Yinyu, the volunteer representative of "Hai Xia Mom", talked about the inheritance of "Hai Xia Spirit" in Dongtou.

  Director Wang Haowei:

  Choosing actors for Hai Xia is treading on thin ice.

  Talking about the selection of actors for Hai Xia, Director Wang Haowei said: "The selection of actors is very important for the creation of the film. At that time, there was only one shooting opportunity for a script. After shooting, I felt that the actors were not ideal and could not be replaced. If you change actors, you will suffer great losses in manpower, material resources and time. Adult actors were selected from Beijing Film Studio, Beijing People’s Art Theatre, China Youth Art Theatre, General Political Drama Troupe, Haizheng Cultural and Art Troupe, Henan Drama Troupe, Beijing Film Academy and many other art troupes, and invited these actors. "

▲ The movie "Hai Xia"

  It is even more difficult to choose a child actor for the film. At that time, children’s actors were cut off, and there was no ready-made candidate in the mind of director Wang Haowei. So the director group began to "look for a needle in a haystack" and went to various schools to comb their hair like a comb. This is how Cai Ming was "fished".

▲ Cai Ming plays "Little Hai Xia" in the movie "Hai Xia"

  Ah Hong’s youngest son Asha was only in the first grade at that time. After class, he ran happily in the yard, made all kinds of faces, and his expression was very rich, so he was taken by the directors. The directors found many children who were suitable for Hai Xia, and dragged them all to the studio with jeeps, and asked director Xie Tieli to have a look. After director Xie Tieli made the final decision, these children entered the film industry.

  "Little Hai Xia" Cai Ming:

  An action of the photographer’s uncle.

  It has influenced my life.

  At that time, Cai Ming, who was only 11 years old, was selected by the director to enter the cast of Hai Xia. As a child actor in the cast, Cai Ming bluntly said that she was very obedient, and the words, deeds and professionalism of the teachers in the cast had a subtle influence on her.

▲ Cai Ming plays "Little Hai Xia" in the movie "Hai Xia"

  Talking about the professionalism of the teachers in the crew, Cai Ming said: "One day we were filming a scene on a reef, and when a dark cloud came up, we couldn’t shoot it. Everyone went to the distance to rest, the camera was in place, and the photographer Uncle Chengsheng Li sat next to the machine, and I sat next to him. At this time, a sea breeze suddenly blew, and the camera fell down. Everyone rushed over and found that the camera had fallen between Uncle Chengsheng Li’s shoulder and the reef. I don’t know how he passed so quickly. When Uncle Chensheng was lifted up, his back was bloody. From that moment on, I knew how a person should treat his work, which inspired me all my life. "

▲ Photographer Chengsheng Li and Hai Xia Jr.Cai Ming is a guest in "China Literature and Art, Salute to Classics"

  "Eight Sisters Gun Squad" in Sanya West Island

  There is an island 8 nautical miles away from downtown Sanya, Hainan, which is a well-known tourist area in Hainan and an important outpost in the South China Sea. There has been a beautiful story of eight sisters guarding the world with one cavity and one blood.

  The "West Island Women’s Militia Gun Squad" was founded in 1959, when their oldest was 19 years old and the youngest was 17 years old. At that time, it was the story of "eight sisters" who did not let their men "become famous" and won the first place in the competition field, which became a story in the country.

▲ The first generation of eight sisters artillery class

  In the 1970s, the film Hai Xia, which was adapted from the novel Island Women’s Militia, became popular all over the country, and the "West Island Eight Sisters Artillery Squad" also became a heroic team of "Hai Xia" defending the island. With the passage of time, the "West Island Eight Sisters Artillery Squad" which has gone through more than 60 years has already become an established West Island Women’s Militia Company. The personnel are changing, but the "Hai Xia Spirit" and the unique fine tradition have not changed. Nowadays, women militia companies can be seen everywhere in the West Island. They inherit the "Hai Xia Spirit" with their youth and enthusiasm, and write the Tianya story of the new era.

▲ Members of the first generation of "Eight Sisters Gun Squad"Chen Shenmei, Wang FuhuaZhuang Qiongying, the current company commander of West Island Women’s Militia.Assistant instructor Xie Zeshi

China Literature and Art: Salute to Classics

▲ Director of the Art Committee of China Film Group, national first-class director. Jiangping

China Literature and Art: Salute to Classics

Tell a story about the past just for the past.

Tell a story for future generations to admire.

Sing a good song for the fisherman girl

With a belief and a thousand rays of sunshine.

Time has been decades.

The battle is still thrilling.

Tides rise and fall.

The banyan tree is still rustling.

Take root in the island

Three generations of female militia clenched their hands and grabbed.

Watch Na Pianhai

People who go home are still on their way.

Meet all over the sky and fly hongxia

Sail hand in hand and sail again.

China Literature and Art: Salute to Classics

— — The movie Hai Xia.

Tribute Written by Yang Qifang

Box Office, Person-time and Number of Plays all set new records. Analysis of "the strongest May 1st file"


Special feature of 1905 film network It’s May Day again. After the "strongest Spring Festival file" and "the strongest Qingming file" in history, this year’s May 1st file once again set a new box office record. According to the statistics of M Big Data of 1905 Movie Network, the box office of May 1st movie in 2021 has exceeded 1.67 billion by May 5th, an increase of 9.4% compared with the same period in 2019.



This year’s May 1st file is known as "the most crowded May 1st file". During a short five-day holiday, more than ten movies were arranged. And the types of movies cover almost all popular types, such as love, suspense, spy war, police and bandits. In this May Day film, the top three at the box office are,, and.



This year’s May 1st file handed in such a satisfactory report card. Zhang Jinfeng, the deputy editor-in-chief of China Film Newspaper invited by this issue, mentioned that the May 1st box office results are inseparable from these three effects.


Holiday effect

The publisher probably expected that more people would choose to walk into the cinema during this short holiday than when they were away from home!


@ Zhang Jinfeng: Especially after the epidemic, it has become a common phenomenon for the film market to choose holidays to enter the cinema in the process of recovery. Moreover, in the absence of imported blockbusters this year, the number of people watching movies has increased by 25.9%, which can explain the effect of holidays.



Head effect

The May 1st movie should be My Love and Above the Cliff. The box office of the two films has reached more than 60% of the total box office, which is a big cake at the box office of May 1st.


@ Zhang Jinfeng: My Love may still have a gap in the quality of creation, but this film wins by accurately grasping its mainstream audience — — Young female audience. And it still has comedy and touching plot settings, which has a good connection with the target audience of the film in terms of emotion.


@ Zhang Jinfeng: Speaking of Above the Cliff, all aspects of this film actually reflect a creative level of China-style films, which should be regarded as the first choice of the market audience.


Word of mouth effect

Although the pre-sale of My Love reached more than 74 million, it could not escape the ultimate judgment of film quality — — Word of mouth. My Love didn’t get a good reputation in the later word of mouth, and the Douban score was only 5.1.


In just five days, two films have achieved box office counterattack through good word of mouth.


Above the Cliff, the first runner-up, won a good reputation because of its solid output. The box office of the film Above the Cliff has been on the rise since May 1, and the cumulative box office has reached 627 million, surpassing My Love and ranking as the box office champion.


In addition, another film with a good reputation is "Decisive Fight Against the Black", which is more grounded. Many real cases are adapted to face the ills of corruption, and the interpretation of powerful actors such as,, and so on adds points to the film.


At present, although it didn’t get a box office jump in the initial stage, its high reputation contributed to the continuous benefit of the film, which jumped from the humble sixth place on the first day of release on May 1 to the third place at this week’s box office, with a cumulative box office of 146 million.


Many movies have seen the holiday effect of May 1st, thinking that getting together may be able to gamble on attention. Now, the May 1 ST file is over, and some people are happy and worried on the report card. It is true that intercepting the short-term box office cannot be used as a yardstick for judging a film, but the word-of-mouth gained in five days is enough to show the quality of the film.


After all, the success of the film is not limited to the box office.

Today’s film reviewDirector’s observation:The rare issue is not a summary program from the beginning to the end. The guests did not praise the "strongest May 1st file in history" in a routine way, but raised hidden dangers and problems under the high box office, and analyzed and discussed the phenomenon of excessive contrast between the previous holiday box office and the weekday box office. I hope that after reading it, I can have more understanding of the schedule arrangement of the current China film market, and I also hope that I can see high-quality domestic movies not only during the holidays, but also on weekdays. (Director of Ma Hongyu’s Today’s Film Review)


Random talk about football

Some people may be surprised that what is the charm of football? It can be popular with so many people, regardless of race and social status. There is a shady venue, 22 people grabbing the ball and shooting under the supervision of the referee, and occasionally taking risks to send some balls to their own goals … In fact, for non-football professionals, the fantastic terms of skills and tactics are too empty. It must be admitted that the long game time of more than 90 minutes.

I think fans should be divided into several categories:

(1) professional fans. They are either professionals in the field of football or take the study of football as a profession. The biggest feature of these people is to start with the details and understand the truth inside the industry.

(2) Amateur fans. They just watch and talk about the ball as a hobby, and they have their own jobs in their daily lives. They may play a few wild games with three or two friends during the holidays, which is very informal. But they did enrich the population of football.

(3) fans who only watch the ball. As the name implies, people who never play football or rarely play football, who are skilled or unskilled in various professional terms in the field of football, and who like to play football games instead of actual football experience, are in a sense hidden football population.

(4) fake fans. On weekdays, they don’t pay attention to football news at all. They like to follow the tide of public opinion and firmly grasp the most critical core information. They have a keen eye and insight into the basic quality of human nature, and they can pretend to be top experts in the industry most of the time.

Four kinds of fans are four kinds of people’s attitudes towards football, so I want to extend this topic: On the first day of last year, the national football team was defeated by the Vietnamese team in the top 12 competition with a score of one to three.

The national football team lost to Vietnam 1-3 on the first day of the New Year’s Day.

An embarrassing result. Losing to such powerful teams as Japan and Saudi Arabia can only be said to be reasonable and lacking. However, the Vietnamese team had suffered a seven-game losing streak before meeting the national football team in the second round. People gave it the nickname 007. Is it unreasonable to be defeated by such a team? I don’t think the strength of the national football team will degenerate to be crushed by the Vietnamese team. I mean, the off-site factors account for a greater proportion of this loss, and a series of performances on the field are only results rather than reasons.

Is it really that important for a team with such a level of national football not to enter the World Cup? I don’t think it matters. For three reasons:

(1) Chinese people are not keen on football. Does anyone around you often play football? Will you support your children to play football instead of taking the entrance examination? Where does your child want to find a coach to play football? Is there enough football field near your home? It seems that there are many fans in China who care about the development of football. In fact, most of them are fake fans and fans who only watch football. There are not many fans who are really keen on football. So the level of the national team will not be much higher. With such a mass base, what kind of good seeds do you expect its national team to have?

(2) Lack of respect for the rules of football and sportsmanship. As we all know, in order to achieve the goal of marching into FIFA World Cup Qatar 2022 in 2022, the Chinese Football Association of zhong spared no expense in planning a group of foreign players. Trying to use the planning players to drive the overall strength of the whole team, but on the other hand ignoring the development of basic youth training, the domestic league stopped. Reality slapped them hard, and the national football team defeated Vietnam in advance. It is unwise to get quick success and instant benefit. The foundation is not firmly built, and everything else is just castles in the air.

One of the important reasons why Chinese people are not suitable for playing football is that they are not United enough.

(3) Chinese people’s thinking and physical conditions are not suitable for football. Chinese people pay attention to being unprofitable and can’t afford to get up early, but football happens to be a team sport, which needs cooperation to play the best effect, and being willing to be a green leaf means losing money, which is obviously not in the interest of individuals. In fact, we may find that China’s good sports, such as table tennis, badminton, gymnastics and diving, are often played by one or two people, and it is rare for more than three people to work together. Have you ever seen six people playing table tennis on a case in a formal competition? Even in table tennis, players may feel that another person is in the way. No way, this is a kind of thinking concept, and it is difficult for Chinese people to play team projects well. Then someone will ask why women’s volleyball and women’s football are better than men’s volleyball and men’s football. In fact, I don’t understand this either. Maybe it’s the difference between men’s and women’s thinking. It’s really strange that our female compatriots are more United than their male compatriots. As for the physical condition of Chinese people, it is enough to compare Koreans instead of whites and blacks.

To sum up, football is not the best choice for Chinese people, so it is not particularly strange to lose to a national team like Vietnam, which attaches importance to following the rules of football. But I saw the chilling side after this game. Wu Xi, the captain of the national football team, inadvertently dodged the ball and was associated with abalone advertisements. For more than ten years, he worked hard for the national team and set an example for players on and off the court. Because he was guided by public opinion, he was nailed to their so-called shame column, which was not only absurd, but also evil.

Let’s put ourselves in the shoes. Perhaps these players have a sacred love for football since childhood, or they have chosen to enter the field of professional football with the dream of making a fortune, and have a young meal. (Many people complain that football players have high salaries and low ability, but who will notice their life after retirement? Football is a young meal. If you don’t earn enough money when you are young, will you continue to play football to support your family when you are old? ) Crush competitors, step by step to the top of the pyramid of top clubs, and become a leader in the domestic field. Then, if you lose to a stronger opponent in international competitions, you will be scolded as having no fighting spirit. Are they really not spelling? Lei Wu got a leg cramp in the match against the Australian team. How many people really care?

The national football team in the top 12 relied on Lei Wu’s penalty to draw the Australian team.

Luo Guofu, the planning player with the lowest score in the audience, was boasted as a national hero by public opinion because he flew to block a cross ball. Is it absurd? Luo Guofu’s nickname is Yue Fei, and Li Tie’s nickname is Qin Gui … It’s a slippery record. Such a public opinion environment is really invisible. After that, foreign players in poor condition appeared in the team, so there was no starting position. I work hard in the team, but it is better for foreigners who have not come to the joint training for several months to have a high status. Whose mind will be balanced, and the players who plan on the court are in poor condition, shouldn’t local players follow suit? Anyway, there has been an unfair phenomenon. Let’s just lose to the Vietnamese team, and no one can think about it … Sadly, China Football.

We shouldn’t expect any good news from China football in a short time, because it is totally divorced from reality. In fact, the greatest charm of football is not the skills and tactics on the court, but the fighting spirit of people and the complicated world outside the court. Football is a sport, more like a war. In the final analysis, it is a complete summary of human struggle, including tactics, art, strategy, strategy, diplomacy, humanities, geography, chemistry, socialization and humanity. It is the biggest insult to football if you only pay attention to the goals on the court and don’t care about the culture and beliefs inside and outside the court.

Congratulations to the Super League! The two giants confirmed their continued investment and shattered the rumors of dissolution! The Football Association can rest assured.


The financial difficulties of China Football Super League have always been a topic of great concern. In recent years, the Super League has been hit by a serious economic crisis, which has led to the situation that some clubs have to be dissolved. This situation once triggered people’s concerns about the future development of the Super League.

However, in the latest news, two established clubs, Shanghai Harbour and Beijing Guoan, gave a positive reply, saying that they will continue to invest money for the team and guarantee to participate in next season’s competition. This is undoubtedly an exciting news, but also let the China Football Association breathe a sigh of relief.

As China football clubs with a long history and great reputation, Shanghai Port and Guoan have been reported to be unstable in operation and possibly even dissolved in the past few years. This series of rumors has further weakened people’s problems about the sustainable development of the Chinese Super League.

However, it seems that Shanghai and Guoan have not given up their responsibilities. According to relevant reports, the parent companies behind the two clubs have made it clear that they will continue to invest and support the team’s operation. This decision not only shows the courage and confidence of the two giant clubs, but also adds a touch of bright color to the future of the Chinese Super League.


In addition, it is worth mentioning that Zhonghe, the parent company of Beijing Guoan Club. Although the company faces a huge deficit, it has no intention of quitting the club. This shows that China and China have a deep understanding of football and its influence, and are willing to shoulder their responsibilities in it. Similarly, no organization has proposed the intention of transferring Guoan Club.


Of course, in today’s economic situation, many enterprises are under pressure and challenges, and the football industry is no exception. Compared with the past, Shanghai and Zhonghe may invest less in the club. However, this can’t hide their contributions in supporting the development of strong teams and ensuring the treatment of players.


In fact, with the joint efforts of China Football Association and other relevant stakeholders, in recent years, Super League has taken a series of measures to solve the financial difficulties and gradually promote the professional development. For example, increase marketing efforts and introduce more business partners. These measures have provided more development opportunities for the Super League and injected new vitality into the club.


Generally speaking, although the Chinese Super League has experienced some financial difficulties and dissolution rumors in recent years, the decisions of Shanghai and Guoan once again prove that the giant clubs have deep feelings and responsibilities for China football. They will continue to invest and guarantee to participate in next season’s competition, which brings infinite expectations to people. Similarly, with the joint efforts of all parties, I believe that the Chinese Super League can overcome difficulties, develop continuously and make greater achievements.


Extended topic: In addition to the economic problems faced by the Super League, there are a series of issues related to football in China that deserve our attention. The first is the construction of youth training system. How to cultivate more outstanding young players is one of the long-standing problems in China football. Only through a sound and efficient youth training system can we ensure the future worship strength of China football.


Secondly, the adjustment of foreign aid introduction policy. In recent years, it has played an important role in introducing overseas top stars to improve the level of domestic professional leagues. But equally, whether the restrictions on the amount and salary of foreign aid are reasonable has always been a controversial topic. What kind of policies should be adopted to balance the competitive relationship between domestic players and foreign aid, which can not only improve the level of the league, but also do no harm to the development of local players.


To sum up, there is still great potential to be tapped in the development of China football market. In recent years, top European clubs have marched into China, and made active attempts in business operation and brand promotion. How to further expand the scale of the football industry and increase the profit model has also become an important proposition.


Generally speaking, in the context of solving the financial difficulties, the continued investment of super league giants has brought hope to people. However, in addition, China football still needs to be reformed and innovated from many levels. Only by developing and expanding in all aspects can we realize the historical mission that the "green field" should shoulder in the great cause of Chinese national rejuvenation.


Youth training system construction: China football has been seeking to improve its international competitiveness, and a sound youth training system is indispensable. China football needs to invest more resources to train young players and provide them with high-quality training and competition opportunities to ensure that more local stars will emerge in the future. This may require improving infrastructure, hiring more professional coaches, and cooperating with schools to train football teenagers.


Adjustment of foreign aid introduction policy: foreign aid has played a key role in improving the level of the league, but it has also caused some controversy. China Football Association needs to carefully weigh the amount and salary of foreign aid to ensure that domestic players have enough opportunities to participate in the competition and promote the growth of local players. This may require more attractive policies to attract international stars to play in China and encourage clubs to train more local young players.


Football market development: China football market has great potential, but it needs further development. More and more international football clubs have realized the value of China market, but China football can also expand the scale of football industry in various ways, including developing football tourism, promoting football education and providing more entertainment activities. This will help to improve the popularity and attractiveness of the Super League.


Cooperation and win-win: The problem of football in China needs the cooperation of all parties. Government, Football Association, clubs, fans and enterprises can all play a role in promoting the development of football in China. Partnership, investment and common vision will help solve financial problems and other challenges.


To sum up, China football faces a series of challenges, but it also has great opportunities. The commitment of the super league clubs has brought a glimmer of light to China football, but to achieve sustained success, we need to carry out reforms and innovations in many aspects, including youth training, foreign aid policies, market development and the establishment of cooperative partnerships. Only through all-round efforts can China football realize its ambition and realize the historical mission of football in the great cause of Chinese national rejuvenation.


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Strong convective weather warning! There will be 8 to 10 thunderstorms or hail in parts of Beijing, Tianjin and Hebei.

  Cctv newsAccording to the China Weather Network, the Central Meteorological Observatory issued a blue warning of strong convective weather at 10: 00 on May 12:

  It is estimated that there will be 8-10 thunderstorm gale or hail weather in parts of central and northeastern Hebei, northwestern and southern Beijing, southern Tianjin, central and western Jilin, northwestern Liaoning and northern Shandong from 14: 00 on May 12th to 14: 00 on 13th. There will be short-term heavy rainfall in parts of central Jilin, western Liaoning, north-central Hebei, northwest Beijing, southern Tianjin, northern Shandong, southern Sichuan, southern Yunnan, southeastern Guangxi, southwestern Guangdong and Hainan Island, with an hourly rainfall of 20-40 mm and a local area of more than 50 mm.

  It is estimated that the main influence period of strong convection is from afternoon to night today.

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  Defense guide:

  1. The government and relevant departments shall, in accordance with their duties, prepare for short-term rainstorm prevention, lightning protection and gale prevention, and the meteorological department shall prepare for artificial hail suppression;

  2. Outdoor pedestrians and staff should reduce outdoor activities and pay attention to stay away from structures such as scaffolding billboards;

  3. Drive poultry and livestock into places with roofs, and close doors and windows to reinforce sheds;

  4. The water operations in relevant waters and passing ships shall take active measures such as returning to Hong Kong to avoid or detour navigation, pay attention to covering building materials at the construction site, and properly arrange outdoor items susceptible to heavy rain, wind and hail;

  5. Check the drainage system of cities, farmland and fish ponds, and prepare for drainage and defense against disasters such as mountain torrents, landslides and mudslides.

Guarding Shanghai

On April 19, a courier rider was delivered to Jiujiang Road, Bund Street. Two buss had just pulled away a close contact with a group of new crown pneumonians from here and sent them to Hangzhou, Zhejiang. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14, a "head" of the community group purchase of community group purchases was inspecting the group purchase list, which was in front of her soybean products. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

Photography report | | Li Qiang

This spring, because of the new crown pneumonia, "Magic Capital" Shanghai encountered some problems. For a modern metropolis, in the face of stores and pharmacies, it is difficult to solve the problem of 25 million people to eat and see a doctor in the face of the closing of stores and pharmacies. Conservation has become a big thing.
A citizen living in Yangpu District, Shanghai said that she set up three different platforms to grab the food alarm clock every day: at 12 o’clock in the night, grabbing Sam or US cuisine, at 6 am, and 8 o’clock in the Hema. Nevertheless, she was always "not snatched." The daily greetings of people’s daily greetings are, "Today, have you grabbed the dishes?" The young people who were accustomed to shopping online were tossed online and tossed, and those who had not learned to use smartphones could only be Waiting for assistance.
At the press conference on April 16, Liu Min, deputy director of the Shanghai Municipal Commercial Committee, said that for some time, the problem of difficulty in shopping on online shopping in Shanghai was mainly because many takeaway riders were sealed in the community. Temporarily closed due to the requirements of epidemic prevention, which allows e -commerce to protect the supply ability. In addition, due to the upgrading of the epidemic situation in some places, the land transportation and logistics in some areas are not good, and some living and production materials are blocked on the road, which also affects Shanghai’s confession.
In order to send materials to the people, a company guaranteed enterprises to transfer 160 experienced and professional employees to support warehouse operations from Wuhan, Guangzhou, Shenzhen, Beijing, Kunming and other places. In this warehouse for enterprises, the reporter saw a truck sending vegetables. The packant was packed into a box after disinfection of vegetables and transferred to the delivery staff. There are many people who have been temporarily changed to join the delivery team. Some of them were online car drivers, some were driving a photography studio, and some people just came to Shanghai from Inner Mongolia to find a job, but happened to encounter the epidemic.
The rider who was trapped in the community also came out to solve the problem of "last mile". Although they were informed that they could not go back after being out of the community, they still chose to go to the streets to deliver life and medical supplies for citizens. The rider who could not solve the problem of accommodation had to sleep on the street at night. Now on the empty streets of Shanghai, they are the busiest people. They buy fruits, vegetables, meat, and medicines, take pets for pets, and then distribute them in time. On the street electric vehicles, various living materials bags are often hung.

On the evening of April 9th, there were many riders who were waiting to buy goods in Huangpu District, Huangpu District, Shanghai. When a citizen passed by, he looked down curiously. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On the evening of April 9, a fruit shop opened the door for a half -door business. Many riders were waiting to pick up the order to buy fruit, drinks, and eggs for customers. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, two takeaway riders were resting on the street. They came from Baotou (left) in Inner Mongolia (left) and Kashgar (right) in Xinjiang. In the early days of the epidemic, they were sealed at home. On April 7, they went out of the rented community to deliver takeaway to deliver life and medical supplies for citizens. Since the community no longer allows to enter, they have to temporarily live on the street. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 19, a rider walked out of the street’s residence. After going out, because the community was not allowed to enter again, many riders who had nowhere to stay had to choose to temporarily live on the street. The rider used a cloth to separate a piece of space in front of a snack bar. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, Huangpu District, Shanghai, was divided into Yuyuan Street, which was divided into a preventive area. A business shop counter was filled with medicine waiting for delivery. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, Huangpu District, Shanghai, was divided into Yuyuan Street, which was divided into a preventive area. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14th, in front of Huangpu District, Shanghai, a rider received a pet medication for customers on behalf of the customer. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 11, a large number of orders waiting for delivery were placed in Songjiang District, Shanghai, Shanghai, Songjiang District, Shanghai. The staff told reporters that after returning to business, the online orders quickly "exploded". Due to limited manpower, each time they dared to turn on the system for a few seconds. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 17, in Qingpu District, Shanghai, a courier company’s warehouse was full of epidemic prevention supplies that were about to be sent to various communities in Shanghai. This is a group of enterprises donated 10 million yuan of epidemic prevention materials. It will be sent to nearly 200 residential (village) committees and 200,000 families in Shanghai. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, Pudong New District, Shanghai, a warehouse in Shanghai’s supply enterprise was stored in government group purchases, and was ready to send it. The guarantee enterprises have dispatched 160 experienced logistics professional employees to support Shanghai from Wuhan, Guangzhou, Shenzhen, Beijing, Chengdu, Kunming and other places to support Shanghai, so that the warehouse matching system can continue to operate. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10th, a truck was provided in the warehouse of the enterprise in Pudong New District, Shanghai, and a truck was sent to vegetables, including radishes and cabbage. When unloading, each bag of vegetables need to be disinfected. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, in the Pudong New District of Shanghai, a provider was inside the enterprise warehouse, and a distributor dragged the packed living materials outside the door to prepare to load the car. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, the Pudong New District of Shanghai, a certain guarantee in the enterprise warehouse, the delivery staff were resting. Many of these distributors are temporarily changed. They originally came from all walks of life. Some people were previously online car drivers. Some people drove a photography studio. Some people just came to Shanghai from Inner Mongolia to find a job. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 19, a rider was driving near the street near the Bund. Not far away is the Oriental Pearl TV Tower, which has been suspended.

On April 19, a rider in Huangpu District, Shanghai was driving on the South Suzhou Road. The Daba chrysanthemum beside the Suzhou River was flourishing, but there were few pedestrians on the road. Occasionally someone walked the dogs, and some people who couldn’t get out of the door leaned against the window. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

Residents are actively helping themselves in places where the outside world guarantees cannot be reached.
Community group purchases have become an important way for self -rescue of civilians. In many communities in Shanghai, "egg group", "vegetable group", "fruit group" and "milk group" appeared. In a hotel in Minhang District, Chinese and foreign lives are "head" to help everyone buy different materials. The "head of the group" sought their own supply channels and delivery riders. When people grabbing food on the Internet failed, they could always try to get the goods.
In the mutual aid group of Caojiaxiang District, Putuo District, the "Easy Protective" that disappeared from modern daily life became a normal state. Someone took out coffee and wine and replaced vegetables and eggs. In the corridor of the community, people can often see the goods packed with various bags in front of a house. After a hungry resident for many days in the group for help, other residents and volunteers of Lou Dong sent food spontaneously.
At night, some small shops on the street will quietly open the rolling door. The citizens nearby take the time to do nucleic acid testing and go to the temporary grocery store to supplement their living materials. After the riders learned that there was a good news of a fruit shop, they rushed to the shop waiting for the list to buy fruit for customers. Other shops choose to close the door. After the citizen is paid online and down, the rider will be available to the store to pick up the goods.
Some people even start buying vegetables seeds online, planting vegetables on the balcony, or digging wild vegetables on the community. An Anhui person who is a driver in Shanghai all year round becomes a community volunteer. Every day, in addition to the medical staff who sent the medical staff of the Anhui medical team to and from the nuclear acid sampling point, he will also give the extra box lunch to the rental house, and then Fellows who can’t buy life materials. Wanderers on the street can occasionally eat their extra box lunch.

On the evening of April 9th, a grocery store opened the store to provide living materials to guarantee living materials for nearby citizens. A citizen was buying drinks and wine in the store. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, in Xuhui District, Shanghai, in a community belonging to the seal -and -control area, residents took the car to the living materials storage point to pick up materials. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, a elderly person went to Yifeng Da Pharmacy in Yuyuan Street to buy medicines. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, a citizen in Huangpu District, Shanghai, walked out of the house to buy fruits. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 11, the takeaway transfer point in front of a supermarket door in Songjiang District, Shanghai. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14, a community volunteer in the fourth grade of elementary school in Shanghai was instructed by an unmanned delivery vehicle to park medicine. In this community, 4 unmanned delivery vehicles solve the problem of the last 100 meters of residents’ living materials. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14th, a bicycle in Shanghai Pudong New Area, a bicycle was carrying the purchased hoe and other living materials in a closed management community. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

At the same time, Shanghai is also trying to restore capacity to promote commercial node outlets such as Datang and front warehouses in e -commerce platforms. On April 16, the press conference of the Shanghai New Crown Pneumonia’s Epidemium Prevention and Control revealed that the Shanghai e -commerce platform has been restored to 42 business. 779 are restored before the immune -related warehouse, and the number of takeaway rides is more than 18,000. The daily delivery single volume is about 1.8 million orders.
On April 20, some media learned from the Shanghai Municipal Commercial Commission that "Shanghai Vegetable Insurance Supply of the Wholesale Business Transfer Station" was established in the Jiangqiao wholesale market, encouraging and supporting vegetable wholesale operation enterprises and operating households across the country to actively organize the supply of supply, through Jiangqiao The transit station is transferred to the Jiangqiao wholesale market transaction and continues to supply the Shanghai market. The long -lasting war of this confession is gradually getting out of the predicament under the investment of officials and folk forces.