Box Office, Person-time and Number of Plays all set new records. Analysis of "the strongest May 1st file"


Special feature of 1905 film network It’s May Day again. After the "strongest Spring Festival file" and "the strongest Qingming file" in history, this year’s May 1st file once again set a new box office record. According to the statistics of M Big Data of 1905 Movie Network, the box office of May 1st movie in 2021 has exceeded 1.67 billion by May 5th, an increase of 9.4% compared with the same period in 2019.



This year’s May 1st file is known as "the most crowded May 1st file". During a short five-day holiday, more than ten movies were arranged. And the types of movies cover almost all popular types, such as love, suspense, spy war, police and bandits. In this May Day film, the top three at the box office are,, and.



This year’s May 1st file handed in such a satisfactory report card. Zhang Jinfeng, the deputy editor-in-chief of China Film Newspaper invited by this issue, mentioned that the May 1st box office results are inseparable from these three effects.


Holiday effect

The publisher probably expected that more people would choose to walk into the cinema during this short holiday than when they were away from home!


@ Zhang Jinfeng: Especially after the epidemic, it has become a common phenomenon for the film market to choose holidays to enter the cinema in the process of recovery. Moreover, in the absence of imported blockbusters this year, the number of people watching movies has increased by 25.9%, which can explain the effect of holidays.



Head effect

The May 1st movie should be My Love and Above the Cliff. The box office of the two films has reached more than 60% of the total box office, which is a big cake at the box office of May 1st.


@ Zhang Jinfeng: My Love may still have a gap in the quality of creation, but this film wins by accurately grasping its mainstream audience — — Young female audience. And it still has comedy and touching plot settings, which has a good connection with the target audience of the film in terms of emotion.


@ Zhang Jinfeng: Speaking of Above the Cliff, all aspects of this film actually reflect a creative level of China-style films, which should be regarded as the first choice of the market audience.


Word of mouth effect

Although the pre-sale of My Love reached more than 74 million, it could not escape the ultimate judgment of film quality — — Word of mouth. My Love didn’t get a good reputation in the later word of mouth, and the Douban score was only 5.1.


In just five days, two films have achieved box office counterattack through good word of mouth.


Above the Cliff, the first runner-up, won a good reputation because of its solid output. The box office of the film Above the Cliff has been on the rise since May 1, and the cumulative box office has reached 627 million, surpassing My Love and ranking as the box office champion.


In addition, another film with a good reputation is "Decisive Fight Against the Black", which is more grounded. Many real cases are adapted to face the ills of corruption, and the interpretation of powerful actors such as,, and so on adds points to the film.


At present, although it didn’t get a box office jump in the initial stage, its high reputation contributed to the continuous benefit of the film, which jumped from the humble sixth place on the first day of release on May 1 to the third place at this week’s box office, with a cumulative box office of 146 million.


Many movies have seen the holiday effect of May 1st, thinking that getting together may be able to gamble on attention. Now, the May 1 ST file is over, and some people are happy and worried on the report card. It is true that intercepting the short-term box office cannot be used as a yardstick for judging a film, but the word-of-mouth gained in five days is enough to show the quality of the film.


After all, the success of the film is not limited to the box office.

Today’s film reviewDirector’s observation:The rare issue is not a summary program from the beginning to the end. The guests did not praise the "strongest May 1st file in history" in a routine way, but raised hidden dangers and problems under the high box office, and analyzed and discussed the phenomenon of excessive contrast between the previous holiday box office and the weekday box office. I hope that after reading it, I can have more understanding of the schedule arrangement of the current China film market, and I also hope that I can see high-quality domestic movies not only during the holidays, but also on weekdays. (Director of Ma Hongyu’s Today’s Film Review)


Russian Film Week | Here, it is the "Northland Spring" of world movies.


Special feature of 1905 film network On September 6th, the "Russian Film Week", under the guidance of the Ministry of Culture of the Russian Federation, the Russian Embassy in China, the Propaganda Department of Hunan Provincial Party Committee and Hunan Film Bureau, and co-sponsored by China Film Group Corporation, Xiaoxiang Film Group Co., Ltd. and Russian Central Partnership Film Company, kicked off in Beijing, China, and officially launched a four-day Russian film screening activity.

AARON Li, Special Representative of China Government for Eurasian Affairs, andre Denisov, Russian Ambassador to China, Bai Yimin, Deputy Director of National Film, Mao Yu, General Manager of China Film Group Corporation and other leaders, filmmakers and other guests attended the opening ceremony of Russian Film Week.



Actor Zhang Guangbei is the director and producer of the Russian TV series of the same name. He remembers seeing the novelist Vasilyev in Moscow sixteen years ago. He said, "The experience of filmmakers from the two countries fighting side by side has made me unforgettable. As a film and television worker, it is very meaningful to contribute to the friendship between the Chinese and Russian peoples."


Screenshot of the TV series "The Dawn is Quiet here"


Director Jia Zhangke said that he has always been a fan of Russian military movies, and he is also looking forward to challenging the shooting of war themes one day. The younger generation of Russian filmmakers have the creative characteristics of "poetry and reality". The Chinese and Russian filmmakers have the same soul, and there will be more cooperation in the film field in the future.



In fact, as early as 2017, Jia Zhangke co-directed the first cooperative film of BRICS countries with Russian directors. Produced by Jia Zhangke, the film brought together five film directors from China, Russian, Indian, Brazil and South Africa to make a short film with the theme of "Where has the time gone?", telling their different understandings of time and emotion from their own unique perspective.


This "Russian Film Week" will be shown in Beijing and Changsha from September 6 to 10 and September 8 to 12, respectively. Six representative Russian anti-fascist works, such as The Last Frontline, Life and Death Ball Match, Highland 89 and Zoya, will show Russia’s humanistic charm and national spirit in the light and shadow world, and also bring spring to the audience in Beijing and Changsha in autumn.



spring in the north


Among the six films, T34 was shown in China on December 11th, 2020, which tells the story of heroic Soviet soldiers successfully escaping from the Germans. The film won the "Special Medal of the Iron Man Jury" and the "Best Editing Award" in the 5th International Action Film Week.



Border Fog was released in China on March 12th this year. The film tells the story that Michael used to think that his ancestors were traitors who surrendered and committed suicide in the Soviet-German battlefield, but by chance, he found the door of time. After crossing back, he found that his ancestors were all heroic soldiers … …



The Last Frontline tells the story of the heroic resistance of the students of podol Sk Infantry and Artillery School on the outskirts of Moscow in October 1941.



"Highland 89" heroically reproduces the tragic bloody battle in the Caucasus Plain, which is more epic than the classic sniper’s work, and won the Russian Golden Eagle Award and the Russian Nika International Film Festival Award in one fell swoop.



The Match of Life and Death is based on historical events: In 1942, Kiev in the Ukrainian Republic of the Soviet Union fell into the hands of German troops, and the new Kiev football team was going to play a game with the German Nazi team under fascist rule … … The film and have the same effect, and both show the cruelty of war and fascist atrocities with the help of football themes.


 

"Zoya" is based on the patriotic heroine of the Soviet Union: in the autumn of 1941, Zoya, a female student, voluntarily participated in a sabotage activity, but was unfortunately captured, but never gave in. She was also the first woman to win the title of "Soviet hero", and was made into a movie of the same name as early as 1945.



It is worth mentioning that these Russian films were all released after 2000, and they were all set in the Great Patriotic War of the Soviet Union, but they showed different colors from the previous films of the same theme in Russia, a big country producing war films.


In the traditional hymn of heroism, The Fog on the Border uses the art of crossing to make the dude living in modern times cross the most critical moment of the country, and realize the hardships of his predecessors and the beauty of the present from his feelings for home and country and where will you go, so as to reflect on various current thoughts.



"The Last Frontline" added the elements of campus youth to the traditional war films (and took the spy war as an excessive rhythm). When the classical romantic love encountered the most cruel war in human history, it had already predicted the flower festival of cruel youth and the demise of romance. More than 2,500 of the 3,500 cadets stayed on the battlefield forever, and the soldiers who returned home were no longer teenagers. Only in the smoke and tears could they meet with the smile of "Dawari" again … …



In The Match of Life and Death, the director voluntarily gave up the grand narrative, focused on the experience of a little person (Soviet soccer goalkeeper Nikolai Treacy), and deeply touched on the essence of war and human nature through the ultimate choice of winning the tragic and fearless game or losing at the Nazi gun.


The Nazi mass grave scene in "Life and Death Match" is shocking.


The tanks in T34 are all real T-34 and Leopard tanks in World War II. All actors trained to open tanks for 3 months and completed all actions, and invited military advisers. "89 Highland" invested 400 million yuan and used 5,000 soldiers from two divisions, 300 tanks and 200 planes to take part in the filming, which can’t help but remind people of one of the films with the most extras in film history — — Written and directed in 1966.


"War and Peace" is a war scene like an oil painting.


It can be seen that after the new century, Russian films have returned to tradition in art, to the public in value, to classics in subject matter, and integrated into the trend of film genre combination on the basis of classic narration, and practiced their own national film language with the help of the development of modern film industry.


Red romance


Speaking of film language, Soviet films have made two great contributions to world films: montage and poetic films.


In 1923, movie master published an article "Attraction Montage" in the magazine "Left-wing Literary Front", which initiated the film montage theory and the Soviet montage school. His masterpiece tells the historical story of the uprising of the warship potemkin of Odessa Navy. The "odessa steps" in the film has also become the most classic montage fragment in film history, and confirmed his famous saying with 155 shots in 7 minutes, "The juxtaposition of two montage shots is not the sum of two numbers, but the product of two numbers". Therefore, the film stood at the top of the pyramid in the golden age of Soviet movies.


The famous stroller in odessa steps.


In 1957, the director of the Soviet Union was considered as "a movie satellite launched by the Russians", which broke through the rigid framework of Soviet World War II films, skillfully formed the double metaphor of "geese flying south" through subtle emotional depiction, and led the film to a poetic film road.

The long and rotating shots with poetic beauty perfectly overlap the artistic conception of the picture with the connotation of the story, and show the sufferings of Soviet youth in the anti-fascist war with the life of a woman who has never been to the battlefield.


In "Flying South in Wild Goose", before he died, the man looked at the rapidly rotating birch treetops, and he imagined that he was married to the woman, which became a classic lens in film history.


In addition to these two world-changing films, Lenin in 1918 in the 1920s, Zoya during the Great Patriotic War, and Silent Dawn Here in the 1960s and 1970s after the war are all world-famous films, not to mention War and Peace, which were adapted from domestic classics, which made Soviet films bear extremely rich literary nourishment.


After the founding of New China, the film mode of the Soviet Union began to be used for reference by filmmakers in China, and once became a model for China’s film creation. At that time, China established a complete supporting film management system from management, production and operation, and Beijing Film Studio, Shanghai Film Studio and Bayi Film Studio were successively established, which became the main position of film setting in the early days of New China together with Northeast Film Studio, and gradually stepped out of the road of new China film with national style and modern characteristics.


In mid-2020, the director also recreated Ivan’s running on the water in Ivan’s Childhood on the ice of Lake Baikal, and showed his parents’ youth, love and the era full of faith influenced by "Big Brother of the Soviet Union" with the song "Red Berry Blossoms" sung by the "embarrassed mother" at the Red Star Theatre.



In recent years, both China and Russia are adopting the cultural strategies of "going out" and "bringing in", constantly strengthening the support for domestic films, and winning many awards in major international film festivals, thus embarking on the road of great-country films with their own national cultural characteristics and characteristics of the times. At the same time, China and Russia have also carried out film exchanges and cooperation in many fields by holding film festivals with each other regularly, co-shooting films, introducing and broadcasting excellent film and television works from both sides, which has injected new vitality into deepening the comprehensive strategic cooperative partnership between China and Russia in the new era.


As Bai Yimin, deputy director of the State Film Bureau, said at the opening ceremony of "Russian Film Week", "this" Russian Film Week "will further promote pragmatic cooperation in the film field between China and Russia, promote the common prosperity and development of the film industry between China and Russia, and write a new chapter for enhancing the exchange and mutual learning of Chinese and Russian civilizations and the traditional friendship between the people."


Zhalute Banner launched a special investigation and rectification campaign for fireworks and firecrackers

The Spring Festival is approaching, and the operation and sales of fireworks and firecrackers have entered the peak season. In order to further thoroughly implement the spirit of the national, autonomous region and Tongliao video teleconference on safety production and the special action requirements of Tongliao’s "100-day attack" on safety production, recently, the Zhalute Banner Market Supervision Administration and the Banner Emergency Bureau jointly launched a special investigation and rectification campaign for fireworks and firecrackers.

During the inspection, law enforcement officers checked whether the fireworks and firecrackers distribution enterprises and temporary retail stalls have obtained the fireworks and firecrackers business (retail) license, focusing on the mandatory requirements such as the source of fireworks and firecrackers, inspection report, product level, discharge instructions, warning words, production date and shelf life. Operators are also required to strictly implement the incoming goods inspection system and the system of claiming certificates and tickets, establish and improve the ledger of incoming and outgoing goods, store fireworks and firecrackers according to the requirements of warehouses and storage limits, and resolutely prevent fireworks and firecrackers with incomplete signs and signs that do not meet the mandatory national standards from going on sale. At the same time, operators are required to enhance their awareness of safety precautions, earnestly fulfill the main responsibility of safety, store fireworks and firecrackers in a safe and standardized manner, promptly investigate potential safety hazards and prevent safety accidents.

In the next step, the Banner Market Supervision Administration will continue to strengthen the supervision of the quality of fireworks and firecrackers, severely crack down on illegal acts of selling fake and shoddy fireworks and firecrackers, prevent unqualified fireworks and firecrackers from entering the market, effectively protect the consumption safety of fireworks and firecrackers, and ensure the safety of people’s lives and property.

Author/Jian Lan

Original title: "Zhalute Banner launches special investigation and rectification actions for fireworks and firecrackers"

Guarding Shanghai

On April 19, a courier rider was delivered to Jiujiang Road, Bund Street. Two buss had just pulled away a close contact with a group of new crown pneumonians from here and sent them to Hangzhou, Zhejiang. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14, a "head" of the community group purchase of community group purchases was inspecting the group purchase list, which was in front of her soybean products. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

Photography report | | Li Qiang

This spring, because of the new crown pneumonia, "Magic Capital" Shanghai encountered some problems. For a modern metropolis, in the face of stores and pharmacies, it is difficult to solve the problem of 25 million people to eat and see a doctor in the face of the closing of stores and pharmacies. Conservation has become a big thing.
A citizen living in Yangpu District, Shanghai said that she set up three different platforms to grab the food alarm clock every day: at 12 o’clock in the night, grabbing Sam or US cuisine, at 6 am, and 8 o’clock in the Hema. Nevertheless, she was always "not snatched." The daily greetings of people’s daily greetings are, "Today, have you grabbed the dishes?" The young people who were accustomed to shopping online were tossed online and tossed, and those who had not learned to use smartphones could only be Waiting for assistance.
At the press conference on April 16, Liu Min, deputy director of the Shanghai Municipal Commercial Committee, said that for some time, the problem of difficulty in shopping on online shopping in Shanghai was mainly because many takeaway riders were sealed in the community. Temporarily closed due to the requirements of epidemic prevention, which allows e -commerce to protect the supply ability. In addition, due to the upgrading of the epidemic situation in some places, the land transportation and logistics in some areas are not good, and some living and production materials are blocked on the road, which also affects Shanghai’s confession.
In order to send materials to the people, a company guaranteed enterprises to transfer 160 experienced and professional employees to support warehouse operations from Wuhan, Guangzhou, Shenzhen, Beijing, Kunming and other places. In this warehouse for enterprises, the reporter saw a truck sending vegetables. The packant was packed into a box after disinfection of vegetables and transferred to the delivery staff. There are many people who have been temporarily changed to join the delivery team. Some of them were online car drivers, some were driving a photography studio, and some people just came to Shanghai from Inner Mongolia to find a job, but happened to encounter the epidemic.
The rider who was trapped in the community also came out to solve the problem of "last mile". Although they were informed that they could not go back after being out of the community, they still chose to go to the streets to deliver life and medical supplies for citizens. The rider who could not solve the problem of accommodation had to sleep on the street at night. Now on the empty streets of Shanghai, they are the busiest people. They buy fruits, vegetables, meat, and medicines, take pets for pets, and then distribute them in time. On the street electric vehicles, various living materials bags are often hung.

On the evening of April 9th, there were many riders who were waiting to buy goods in Huangpu District, Huangpu District, Shanghai. When a citizen passed by, he looked down curiously. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On the evening of April 9, a fruit shop opened the door for a half -door business. Many riders were waiting to pick up the order to buy fruit, drinks, and eggs for customers. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, two takeaway riders were resting on the street. They came from Baotou (left) in Inner Mongolia (left) and Kashgar (right) in Xinjiang. In the early days of the epidemic, they were sealed at home. On April 7, they went out of the rented community to deliver takeaway to deliver life and medical supplies for citizens. Since the community no longer allows to enter, they have to temporarily live on the street. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 19, a rider walked out of the street’s residence. After going out, because the community was not allowed to enter again, many riders who had nowhere to stay had to choose to temporarily live on the street. The rider used a cloth to separate a piece of space in front of a snack bar. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, Huangpu District, Shanghai, was divided into Yuyuan Street, which was divided into a preventive area. A business shop counter was filled with medicine waiting for delivery. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, Huangpu District, Shanghai, was divided into Yuyuan Street, which was divided into a preventive area. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14th, in front of Huangpu District, Shanghai, a rider received a pet medication for customers on behalf of the customer. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 11, a large number of orders waiting for delivery were placed in Songjiang District, Shanghai, Shanghai, Songjiang District, Shanghai. The staff told reporters that after returning to business, the online orders quickly "exploded". Due to limited manpower, each time they dared to turn on the system for a few seconds. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 17, in Qingpu District, Shanghai, a courier company’s warehouse was full of epidemic prevention supplies that were about to be sent to various communities in Shanghai. This is a group of enterprises donated 10 million yuan of epidemic prevention materials. It will be sent to nearly 200 residential (village) committees and 200,000 families in Shanghai. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, Pudong New District, Shanghai, a warehouse in Shanghai’s supply enterprise was stored in government group purchases, and was ready to send it. The guarantee enterprises have dispatched 160 experienced logistics professional employees to support Shanghai from Wuhan, Guangzhou, Shenzhen, Beijing, Chengdu, Kunming and other places to support Shanghai, so that the warehouse matching system can continue to operate. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10th, a truck was provided in the warehouse of the enterprise in Pudong New District, Shanghai, and a truck was sent to vegetables, including radishes and cabbage. When unloading, each bag of vegetables need to be disinfected. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, in the Pudong New District of Shanghai, a provider was inside the enterprise warehouse, and a distributor dragged the packed living materials outside the door to prepare to load the car. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 10, the Pudong New District of Shanghai, a certain guarantee in the enterprise warehouse, the delivery staff were resting. Many of these distributors are temporarily changed. They originally came from all walks of life. Some people were previously online car drivers. Some people drove a photography studio. Some people just came to Shanghai from Inner Mongolia to find a job. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 19, a rider was driving near the street near the Bund. Not far away is the Oriental Pearl TV Tower, which has been suspended.

On April 19, a rider in Huangpu District, Shanghai was driving on the South Suzhou Road. The Daba chrysanthemum beside the Suzhou River was flourishing, but there were few pedestrians on the road. Occasionally someone walked the dogs, and some people who couldn’t get out of the door leaned against the window. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

Residents are actively helping themselves in places where the outside world guarantees cannot be reached.
Community group purchases have become an important way for self -rescue of civilians. In many communities in Shanghai, "egg group", "vegetable group", "fruit group" and "milk group" appeared. In a hotel in Minhang District, Chinese and foreign lives are "head" to help everyone buy different materials. The "head of the group" sought their own supply channels and delivery riders. When people grabbing food on the Internet failed, they could always try to get the goods.
In the mutual aid group of Caojiaxiang District, Putuo District, the "Easy Protective" that disappeared from modern daily life became a normal state. Someone took out coffee and wine and replaced vegetables and eggs. In the corridor of the community, people can often see the goods packed with various bags in front of a house. After a hungry resident for many days in the group for help, other residents and volunteers of Lou Dong sent food spontaneously.
At night, some small shops on the street will quietly open the rolling door. The citizens nearby take the time to do nucleic acid testing and go to the temporary grocery store to supplement their living materials. After the riders learned that there was a good news of a fruit shop, they rushed to the shop waiting for the list to buy fruit for customers. Other shops choose to close the door. After the citizen is paid online and down, the rider will be available to the store to pick up the goods.
Some people even start buying vegetables seeds online, planting vegetables on the balcony, or digging wild vegetables on the community. An Anhui person who is a driver in Shanghai all year round becomes a community volunteer. Every day, in addition to the medical staff who sent the medical staff of the Anhui medical team to and from the nuclear acid sampling point, he will also give the extra box lunch to the rental house, and then Fellows who can’t buy life materials. Wanderers on the street can occasionally eat their extra box lunch.

On the evening of April 9th, a grocery store opened the store to provide living materials to guarantee living materials for nearby citizens. A citizen was buying drinks and wine in the store. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, in Xuhui District, Shanghai, in a community belonging to the seal -and -control area, residents took the car to the living materials storage point to pick up materials. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, a elderly person went to Yifeng Da Pharmacy in Yuyuan Street to buy medicines. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 12, a citizen in Huangpu District, Shanghai, walked out of the house to buy fruits. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 11, the takeaway transfer point in front of a supermarket door in Songjiang District, Shanghai. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14, a community volunteer in the fourth grade of elementary school in Shanghai was instructed by an unmanned delivery vehicle to park medicine. In this community, 4 unmanned delivery vehicles solve the problem of the last 100 meters of residents’ living materials. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

On April 14th, a bicycle in Shanghai Pudong New Area, a bicycle was carrying the purchased hoe and other living materials in a closed management community. China Youth Daily · Zhongqing.com reporter Li Qiang/Photo

At the same time, Shanghai is also trying to restore capacity to promote commercial node outlets such as Datang and front warehouses in e -commerce platforms. On April 16, the press conference of the Shanghai New Crown Pneumonia’s Epidemium Prevention and Control revealed that the Shanghai e -commerce platform has been restored to 42 business. 779 are restored before the immune -related warehouse, and the number of takeaway rides is more than 18,000. The daily delivery single volume is about 1.8 million orders.
On April 20, some media learned from the Shanghai Municipal Commercial Commission that "Shanghai Vegetable Insurance Supply of the Wholesale Business Transfer Station" was established in the Jiangqiao wholesale market, encouraging and supporting vegetable wholesale operation enterprises and operating households across the country to actively organize the supply of supply, through Jiangqiao The transit station is transferred to the Jiangqiao wholesale market transaction and continues to supply the Shanghai market. The long -lasting war of this confession is gradually getting out of the predicament under the investment of officials and folk forces.