苏州水磨会所

Special feature of 1905 film network As an audience, what content of a movie will you be attracted to first?Everyone will have their own answers.Perhaps the main lineup can attract audiences with the reputation of past works; Inductive posters posted everywhere can also be "brainwashed" and impressive; And take the film.ContentTrailer, relatively more concrete.After all, the trailer can more directly present a film’s style, plot and other effective information. Even many viewers learned about a movie through the film notice in the cinema, and silently planted grass.

Although in the eyes of many people, the trailer is just a propaganda material, which undertakes the function of advertising, for the staff, preview editing is the closest thing to the creation of film content among all kinds of propaganda materials at present.It seems that in many people’s cognition, the trailer is made by the director and the film editing team themselves. Of course, this situation does exist, but it is not entirely the case.

The so-called industry has specialization. With the development of China films, promotional materials companies are increasingly divided in the market, including poster companies and video companies, among which trailer companies, tidbits companies and short video companies are even divided. Of course, there are also many companies that can set foot in all the corresponding fields.Looking at the whole film circle, the trailer industry is still relatively young, and only full-time companies have been established since about 2010, with a development of more than 10 years. Nowadays, with the development of the film industry, the production of trailers has entered another track.

A heavier and shorter trailer

The word "preview cheating" often appears in some online comments. Obviously, these trailers have successfully deceived the audience into the cinema.

In other words, among the factors that affect the audience’s expected management of movies, trailers account for a huge proportion. A movie usually has more than four trailers, and those films in important periods such as Spring Festival and National Day have a greater demand for the number of trailers.

Among these trailers, which one is the most important?

The company "Youmingtang" has participated in other film projects. Co-founder Xu Wenbo told us that from the data given by various platforms at present, the final preview is usually the most clicked. "A big reason comes from that most viewers usually take the initiative to open a trailer to understand the film before considering buying tickets, and at this time, most of the tickets are recommended and displayed by the ticketing platform."

This phenomenon also makes the ultimate notice a "mountain" in the eyes of practitioners.

"It is not difficult to simply cut out the plot, but a good final preview needs to use colorful ideas and forms in a short time to make the plot catch the audience." Lin Mingtao, director of Hengye Film Video Center, pointed out the difficulties to us.

Liu Wenpu, the founder of Liuhe Century, who has participated in other projects, said that besides the final preview, the first preview is also not easy. "That is the first video material to meet, and the audience will have a certain understanding of the film after watching it. And the content of the video comes from the movie itself, which is absolutely impossible to fake. The most important thing is that this preview will be the longest in terms of playing cycle, and the responsibility of natural bearing will be different. "

He also mentioned that with the development of entertainment platform, film marketing methods are no longer routine, and each film has different needs for the definition and function of the first preview.

It is true that we can see from the first preview of various films released at present that some of them are still the same as in the past, and the film side seems to let the audience quickly grab the selling point of the film by determining the schedule and other information; Others let the audience remember the film first through various more innovative ways, or directly through plot fragments, and then use other contents to let everyone understand it slowly.

My People，My Country’s first trailer was one of Xu Wenbo’s impressive trailers. "This trailer was released on July 28, and it actually started working in mid-June."

The film was a rare patchwork film at that time. "It took us quite a long time to weaken the sense of patchwork, and it also dispelled everyone’s understanding of the main theme film. In the early stage, we did a lot of research and found that the general audience was more interested in the unit, so we took it as a main body, and sang a My People，My Country to lead to other time nodes. At the same time, we rewrote the music and presented every historical moment. "

Judging from the later discussion, this trailer is a success.

Although the idea of trailer editing has been slightly adjusted with the changes in the current entertainment market, the purpose of finally letting the audience find better movie selling points has not changed. It is difficult to find a clear explanation for this change. The biggest consensus is that with the rise of short videos, they often face the same feedback when making them, "cut them as short as possible."

Make a decision! The trailer is cut like this

Most movies will be fermented after 1-2 months of publicity, which also gives the publicity team and trailer team the opportunity to "try and make mistakes".

Several trailer producers have told us that although they and the propaganda team will try their best to think of various selling points in the early stage, after each trailer is issued, the comments of netizens can always give them some new ideas and avoid inappropriate content in time.

Every time Xu Wenbo cooperates with the director, everyone will constantly use various trailers to run in with the market. "We will change our marketing strategy at any time according to various public opinions and previously released data." However, this does not mean that the film promotion depends on data algorithm analysis, but more on emotional classification, from which the audience can find the empathy points found in the film materials.

Then, who will make the final decision on the trailer production of a movie?

Generally speaking, the trailer production of most domestic films is often involved in the late stage and near the end of the film production. However, at present, with the changes in the film market, many projects have been involved from the shooting period and even the early stage. Liu Wenpu told us that at present, they have a team working on a film production crew.

Of course, such projects are often head projects, and there are very strict plans for publicity and distribution.

At present, many filmmakers and trailer teams cooperate in a fixed way. Except for companies such as Light Film and Hengye Film, which have their own special video vision teams, most of them are tacit understanding and trust accumulated over the years.

Of course, with the rise of the trailer industry, the strength of many young companies can not be underestimated, and it is often the case that trailer companies conduct "competitive presentation". Some filmmakers will hand over all the trailer business to a single team, while others will choose according to their plans and hand over the appropriate content to the relevant teams.

Usually, in the direction of the trailer, the director has the relatively main decision, but the propaganda team will still give the director relevant opinions in combination with the market situation.

The director doesn’t like to put the best content in the trailer, but prefers the fried content … … Every director will have his own preference. Liu Wenpu also told us that Tsui Hark is one of the few directors who can modify the content of materials by himself. "His hands-on ability is very strong."

And in the trailer, they have their own ideas of this generation of "online directors".

For example, during the publicity period, after the intensive publicity of the film in the past year, many contents have been exposed almost. When facing the release, Chen Sicheng found a non-trailer team to edit. "Even some people are not in the film circle, but in the advertising circle. These people have brought some new ideas to the film promotion."

Lin Mingtao also verified to us Chen Sicheng’s rigor and carefulness in the trailer. "He has already clearly defined the ideas of some trailers from the time of shooting, and even in the middle of filming, he has already completed the trailer shooting."

The trailer is not simply edited according to the feature film. At present, many head projects will be "tailor-made" for the trailer during the shooting process.

Better and more realistic trailer

Should the trailer make an illusion and trick the audience into the cinema?

This question was thrown to every trailer creator by us. Everyone’s point of view is still the same, "you can’t destroy the temperament of the film itself." Trailers can "cheat", but this kind of "cheat" is to strengthen the advantages of the film itself.

Lin Mingtao is currently serving art cinema. "When we cut it, it will be between commercial films and non-commercial films. For example, in See Nara again, we will focus on the topic of mother-daughter feelings and orphans in World War II. This is a commercial topic, but the overall style will definitely retain the original temperament of the film."

Including their past participation, "we will strengthen the legendary content of the original site in the trailer and increase the suspense, which will arouse the curiosity of the audience."

In addition to editing creativity, many teams will make great efforts in music and other aspects, and music copyright is also the biggest export of a trailer cost. Liu Wenpu told us that they had spent 80,000 yuan to find a suitable tune in order to edit the preview of "One Warriors"; The Xu Wenhao team also spent nearly 200,000 RMB on the production of light music for the trailer of My People My Homeland Zhonghe Unit. These expenses do not include the mixing work in the later stage of the trailer.

At first glance, these costs are already "sky-high" for a preview material with a communication cycle of only one week, but compared with the "a poster worth 100,000 yuan" that was often mentioned in the past, this cost is not so high.

With the development of China’s film industry, previews, posters and other film materials are closely related to it. With the dedication and content support of these practitioners, it is possible to further broaden and innovate the technology and concepts of filmmakers.

　　People’s Daily Online, Beijing, July 15 (Reporter Xu Weina) During the 2024 China Internet Conference, artificial intelligence (AI) once again became a hot topic. Many manufacturers actively explored the deep application of artificial intelligence in the Internet field, which also brought many eye-catching innovations.

　　Shang Bing, chairman of internet society of china, reviewed the glorious course of Internet in China for 30 years, and emphasized the leading position and outstanding achievements of Internet in China in the world. He believes that the current Internet application is in the golden age of vigorous development, and a number of key indicators lead the world, which has injected strong impetus into economic and social development.

　　In the round-table forum of "About Ten Years", Zhou Hongyi, the founder of 360 Group, and Zhang Chaoyang, the founder, chairman and CEO of Sohu, talked about the development of the Internet industry and the trend. Zhou Hongyi believes that without the development of the Internet, there would be no development of artificial intelligence today, and artificial intelligence will further bring new revolutionary opportunities for the reshaping of Internet applications. The big model will set off a new round of industrial revolution, and Internet applications will be reshaped. Zhang Chaoyang believes that we are in the eye of the storm and the center of AI, and communication and marketing have also entered a new field. Whether it is brand promotion or bringing goods, we must base ourselves on an account matrix and the "viral communication" generated by accounts. This is a new form of marketing.

　　According to IDC’s latest forecast, by the end of 2024, there will be more than 500 million new applications in the world, which is equivalent to the sum of the total number of applications in the past 40 years, highlighting the far-reaching impact of AI technology on enterprise development. In this context, AI applications based on big voice models have sprung up like mushrooms after rain, and a new ecology of account matrix promoted by enterprises in the AI era is gradually being built.

　　Wu Hequan, academician of China Academy of Engineering and director of internet society of china Expert Advisory Committee, emphasized the key role of AI Agent as the carrier of large-scale model landing in his keynote speech. He believes that domestic and foreign technology giants have laid out the field of agents and built their own agent development platforms to promote the wide application and commercialization of AI technology.

　　Facing the surging wave of AI era, Li Hui, vice president of ".Mobile" domain name registration authority, put forward innovative solutions at the meeting. He said that the ".mobile phone" domain name can quickly build an exclusive agent for enterprises through a number of ecological resources and relying on a unified underlying development architecture, effectively solving problems such as talents, technology and capital, and ensuring that enterprises can seize the dividend of the AI ? ? era. At the same time, the Chinese top-level domain name of ".mobile phone", as the unified entrance of enterprises, not only realizes the direct access to multi-platform applications such as enterprise agents, but also improves the user experience and brand communication efficiency.

　　Li Hui also said that with the accelerated transformation of artificial intelligence from "a hundred-mode battle" to "application is king", as the core application of AI, agents are gradually building increasingly rich application scenarios, clear business logic and perfect application ecology. This change not only promotes the application of artificial intelligence technology, but also provides a strong driving force for enterprises to reduce costs and increase efficiency, and transform and upgrade.

　　The guests at the meeting said that at the current stage, artificial intelligence is undergoing a strategic shift from "Hundred Models War" to "Application is King". As the core application of AI technology, agent has increasingly extensive application scenarios, clearer business logic and more mature application ecology. This change not only makes artificial intelligence move from abstract character data to visualization, but also gradually transforms it into a new quality productivity that promotes enterprises to reduce costs and increase efficiency.

China’s energy resources structure is characterized by lack of oil, gas and coal. In 2020, China’s foreign dependence on crude oil will reach 73%, and that on natural gas will reach 43%. Therefore, this has also prompted methanol fuel to get enough attention and further reduce its dependence on oil and natural gas. At the same time, it has promoted the development of methanol vehicles in China to a certain extent. The most common methanol vehicles appear in taxis and heavy trucks.

In the field of passenger cars, the development of methanol vehicles has begun to take shape, and automobiles are one of the few companies with experience in methanol vehicle research and development in China.

On June 22nd, the world’s first hybrid car-Emgrand hybrid car was officially launched, with a price of 129,800 yuan. Based on the 4th generation Emgrand, this new car is equipped with an alcohol-electric hybrid engine and consumes 9.2L alcohol per 100 kilometers. It is worth mentioning that the official said that its use cost per kilometer only costs about 3 cents. In the face of the current "ultra-high" oil price, methanol cars can be called a small expert in saving money.

Since it is the world’s first hybrid car, I believe that Emgrand hybrid car must have advanced technology in the power level. Emgrand hybrid version is equipped with a new generation of 1.8L hybrid engine with a maximum power of 132 HP and a thermal efficiency of 41.5%. The world-class hybrid electric drive transmission is adopted, and the transmission efficiency is as high as 97.5%, so the alcohol consumption per 100 kilometers of this car is as low as 9.2L, and the travel cost per kilometer can be less than that of 0.3 yuan.

As for the battery, the car uses a 1.83kWh ternary lithium battery, which innovatively adopts three-sided luxury liquid cooling technology with a peak power of 65kW.

At the same time, methanol vehicles also have the advantages of economy and environmental protection. It is reported that the pollutants of Emgrand’s hybrid version of alcohol and electricity are only 5% of that of fuel vehicles, and its carbon emissions are only 3% of that of fuel vehicles. In addition, the Emgrand hybrid version also overcomes the problem of shrinking battery life of pure electric vehicles in winter, and the battery life in winter can reach twice that of pure electric vehicles.

In fact, as early as 2005, Automobiles started the research and development of methanol vehicles. So far, Automobiles have been deeply involved in this field for 17 years, with a total R&D investment of over 3 billion yuan. At present, the automobile has successfully developed a variety of methanol-powered and methanol vehicles, obtained more than 200 technical patents, and put a total of 27,000 methanol vehicles on the market, with a total mileage of over 8 billion kilometers.

At present, the automobile has completed diversified layout in the new energy market, and made efforts in hybrid, pure electricity, power exchange and methanol multi-track. A number of products equipped with Raytheon Power have entered the hybrid market; Geometric brand and krypton brand have a good performance in mainstream and high-end pure electricity market; In this year, a brand-new "brand for changing electricity"-Ruilan Automobile was launched, which officially opened the market for changing electricity; It is worth mentioning that it has been specially researched in the field of methanol vehicles for 17 years, and now the Emgrand hybrid version of alcohol and electricity has also been officially introduced to the market. The layout of multiple tracks is believed to further help the development of automobiles in the new energy market.

Original Ren Xueyun Tech Planet

Tech planet (wechat id: tech 618)

Wen | Ren Xueyun

Cover Source | Picture Worm Creativity

Wang Yu, who has two years’ experience in developing Android system, has been unemployed for three months. The anxiety caused by the unsuccessful job search made him start to consider changing careers. By chance, he learned about the publicity of the training course in HarmonyOS on the Internet.

HarmonyOS Training Course is a training project based on HarmonyOS system. At present, the native HarmonyOS operating system has been released for nearly a month. Because it is no longer compatible with Android applications, the progress of adaptation of third-party HarmonyOS native applications has become more and more topics on the Internet.

Along wITh this craze, there are also training-related educational institutions in HarmonyOS. Whether it is an established IT training institution or an emerging online education platform, more and more institutions are vying to open training courses in HarmonyOS.

Practitioners of an online IT training institution told Tech Planet that their students come from all over the country, not only practitioners with many years of development experience, but also many college students who have not graduated. Previously, their development experience was basically zero.

Tech Planet found that most of these IT training institutions started HarmonyOS-related courses this year, and most of them hung up propaganda slogans such as "unlimited academic qualifications", "good employment prospects", "good salary" and "talent shortage". Wang Yu was attracted by the "good employment prospects" and spent nearly 4,000 yuan to sign up for an online training course.

What is the gold content of these training courses with prices ranging from several thousand yuan to tens of thousands of yuan? Can they really help "Wang Yu" to get a good job "Qian Jing"?

Developers and institutions flock to HarmonyOS for concept training.

On October 22nd, Huawei’s native HarmonyOS operating system was officially released. This is the first domestic mobile operating system and the third largest mobile operating system in the world after Apple’s iOS and Android systems.

After the release of HarmonyOS operating system, the sales staff of several IT training institutions began to get busy again.

A salesman of Dana Education, a listed US company, told Tech Planet that since the end of October, the number of consultations he received has nearly doubled. Practitioners of another online training course also said that not only college students came to consult, but also practitioners who had been watching before.

The staff of Chongqing IT training institution told Tech Planet, "HarmonyOS training is not a sudden fire today. Last year, many developers began to turn to HarmonyOS."

As early as September 2023, Huawei announced the full launch of HarmonyOS native applications, and many training institutions saw the wind.

Among them, Chanz Education, a A-share listed company, launched courses related to HarmonyOS development in bilibili at the end of November last year. At the end of February this year, its "pure blood" native HarmonyOS applied development discipline started its first course.

Dana Education is also eyeing the cake of "HarmonyOS Training". Last December, Dana HarmonyOS application development course was launched. Han Shaoyun, founder and chairman of Dana IT Training Group, said that this course is employment-oriented, so that young people can learn the skills they just need to enter famous enterprises.

Searching with "HarmonyOS Training" as the key word, not only listed companies such as Dana Education and Chanz Education entered the market, but also some small and medium-sized adult education institutions, which were mainly engaged in non-IT training, tried to start classes and share a piece of it.

The students who sign up for the course are most concerned about whether they can really make money and whether they can enter the Internet giant. Wang Yu first became interested in HarmonyOS training because he saw a set of data published by Zhaopin recruitment platform.

According to the data of "Weekly Report of Spring Recruitment Market in 2024" released by WeChat official account of Zhilian Research Institute, the post demand of HarmonyOS in Spring Recruitment is nearly three times that of last year. At the same time, the average recruitment salary of development posts in HarmonyOS reached 18,191 yuan/month, which was 9% higher than the average salary of overall development posts (16,617 yuan/month).

Wang Yu told Tech Planet that she had two experience classes before signing up for the class. "The trainer mainly talked about the shortage of system development talents in HarmonyOS, and the market is very good now."

Influenced by the content of the experience class, Wang Yu’s deepest feeling after listening is, "HarmonyOS is the future development trend, and it will definitely make money and have more employment opportunities."

Xiao He and her friends, who are still in their senior year, followed this trend at the end of last month and signed up for an online HarmonyOS training course of more than 3,000 yuan. Her organization promised to recommend some recruitment opportunities for enterprises when they graduated.

HarmonyOS Training Course, a Shortcut to Big Factory?

"The demand for talents in HarmonyOS is in short supply, and enterprises are rushing to grab people", "The salary is good, the threshold is low, and the career development prospects are broad", "HarmonyOS is developing employment opportunities, and everyone who comes to to learn HarmonyOS is in demand". ……

These slogans are from the PC homepage of Chanz Podcast. Under its propaganda, HarmonyOS has developed into a job with low threshold and easy employment.

Similar to Chanz podcast, some small and medium-sized IT training institutions even advertise that even the inexperienced "Xiaobai" can master the skills developed in HarmonyOS with their training as long as they are willing to spend time.

Tech Planet consulted Chanz Podcast in the name of the students, and a staff member also said that there is no threshold for development experience requirements, "only the academic qualifications are required to be recruited in full-time colleges and above." The staff of another training institution also said that it is not limited to age or major.

At the same time, in order to prove the effectiveness of the training course, the sales of Chanz Podcast also showed the employment results feedback from the trainees.

A chat record shows that the students claimed to be the first batch of training courses in the Shanghai campus. At that time, eight or nine students who went out in the class all earned around 15 K-20 K. Another good news report shows that in the "HarmonyOS Development Phase I" class in Changping District, Beijing, 52 people graduated and 49 people were employed, and the employment rate reached 94.23%.

At the same time, among the teachers on display, trainers are labeled as "Huawei HarmonyOS Advanced Development Certification". According to Tech Planet, harmonyos Developer Application Certification is a series of certification tests for Harmony OS (HarmonyOS system) developers launched by Huawei.

"Low threshold, certain employment and high income" in propaganda speech has become the key to dispel students’ doubts.

In the consultation in the name of the trainees, many sales representatives said that the training course cooperated with some big factories. "Although employment is not guaranteed, it is definitely easier than recruitment in the market." One sales representative defined the training course as a "shortcut" to big factories.

Getting this "shortcut" will cost a lot of money and take a long time.

According to the courses released by several sales staff, the systematic HarmonyOS development training for Tech Planet Discovery takes about 4 to 6 months, most of which are taught offline, and the fees are about 20,000 to 40,000 yuan.

The lower-priced courses are mainly online classes. The training time starts in three months, and most of them cost more than 3,000 yuan.

According to the course system information provided by an institution, the courses offered by the institution in HarmonyOS are divided into basic classes and master classes, with a total training duration of 85 days. "However, the specific training duration depends on the individual’s progress," the sales said.

For students who are hesitant because of tuition pressure, many institutions will also introduce the strategy of installment payment. A salesperson said that tuition fees can be paid by credit card installment, or through the financial institution that his company cooperates with. "If the original price of the course is more than 20,000 yuan, the interest will be around 2,000 yuan in one and a half years, so the pressure will be lower."

The truth after "further study": playing concept card marketing harvest

"The real employment rate after training is actually very low." Wang Yu is currently studying more than half, but through communication with the students in the group, he found that the so-called slogan of ensuring 90% employment rate is just propaganda. "There are very few people in a class who can find jobs because of training."

As a development experience, Wang Yu also found that in the training class, the content that can be learned is very shallow. If you work directly with the knowledge you have learned, it is simply a fantasy. "Everyone is training with a high salary, and finally there are actually many people who can’t find a job."

Another zero-based student, who is halfway through the purchase of the course, still feels that he is not getting started. "Recently, he also submitted a lot of resumes, but none of them responded."

Senior R&D of a small game company told Tech Planet, "Small companies will not set up separate posts for the development of HarmonyOS, and most will choose internal personnel to transfer jobs first. People who have zero development experience before, but have received relevant training, are basically impossible to be considered. "

Another senior headhunter in the Internet industry also mentioned that he didn’t see the trend of large-scale recruitment in HarmonyOS. Now, only big companies are recruiting jobs in HarmonyOS alone, and this is not a new demand created, but only the number of jobs for Android development.

That is to say, the recruitment requirements and processes developed by HarmonyOS are no different from those developed by ANDRO and iOS. Except for academic qualifications, majors and learning ability, they need practitioners with relevant experience, rather than crash students created by training institutions.

Moreover, different from the prospects advertised by training institutions, many enterprises give priority to internal staff screening and transfer to development positions in HarmonyOS, rather than market-oriented recruitment.

The headhunters also said that with the gradual saturation of the mobile application market, the competition for mobile development posts is becoming increasingly fierce, and HarmonyOS App development is a trend, but it cannot reverse the saturation of the mobile application market.

In his view, compared with the outbreak of real demand, more training institutions just launched a new round of harvest by leveraging the "HarmonyOS concept".

As early as three years ago, Chanz Education had experienced a daily limit of five consecutive days because of catching up with the HarmonyOS system, rising from 19.39 yuan/share to 31.23 yuan/share. In June this year, with the completion of the development of HarmonyOS NEXT, the share price of education in Chanz has soared.

At present, the training business related to the concept of HarmonyOS has not been reflected in the performance level of education in Chanz.

However, in spite of this, in the marketing that many adult IT training institutions such as Chanz Education are optimistic about, more and more students are being attracted and become a part of the harvesting chain.

(Note: All the articles are pseudonyms. )

　 [Autohome car purchase manual] On February 27th, (|) was officially launched, positioning the medium-sized SUV, the new car guide price is 13.58-17 5,800 yuan, and a total of six models were launched. But unlike Haval Big Dog, the second-generation Big Dog provides two PHEV models, equipped with a gasoline-electric hybrid system composed of 1.5T + 2-speed DHT, and the official said that the comprehensive cruising range can exceed 1000 kilometers. Which of these models is the most suitable for purchase? Is the optional configuration and service worth it? Let’s take a look today.

A Brief Introduction to the Second Generation of Haval Big Dog

　 Haval’s second-generation big dog is relatively burly, and the new car is positioned as a medium-sized SUV. In terms of size, the length, width and height of Haval’s second-generation big dog are 4705/1908/1780mm respectively, and the wheelbase is 2810mm. Internal and external color manufacturers provide a variety of styles for you to choose from. There are five types of appearance colors, and all models can be selected, namely Greyhound, White Dog, Black Dog, Brown Dog, Orange Dog.Among these colors, individuals recommend brightly colored orange dogs, which are more in line with the tonality of the product and are very wild.

　 In terms of interior, the Chaoye version and the 50km Chaodian version only provide black interior, and all other Plus models can choose black, gray dumpling and black-brown interior.If you buy a PLUS model, the gray dumpling color is the most worth buying, which looks more upscale and luxurious.It is worth mentioning that there is no charge for exterior and interior color options

specific configuration analysis

　 Here comes the point!According to the difference in power, we are divided into two parts today to analyze for you, starting with the four gasoline models, followed by the PHEV version. After the configuration analysis, I found that the configuration of the four gasoline models of Haval’s second-generation big dog is very clear. You don’t need to look horizontally at it at all, let’s just chat vertically.In simple terms, all models with PLUS in the model name are: 1.5T Chaono Plus, 2.0T Chaono Plus, and 2.0T 4WD Chaono Plus. In addition to their different power forms, drive forms, and driving modes, all the configurations inside and outside the three cars are the same. Similarly, for models without Plus in the model name, the 2.0T Chaono version is actually the one with the lowest configuration. Let’s divide it into two parts for analysis.

Gasoline regular version: 2.0T Chaono version

　 Go ahead.Conclusion: Not recommended.The main reason is that it is much different from the 1.5T Chaono Plus in terms of configuration. At this level, the most important thing is cost performance. If I were to choose between a 2.0T + 9DCT powertrain, a low configuration, an expensive 2000 yuan and a 1.5T + 7DCT powertrain, a more comprehensive configuration, and a cheaper 2000 yuan, I would choose the latter.

　 In general, although the 2.0T Chaono version is the lowest matching model in terms of the actual internal and external configuration of the car, the complete degree of configuration is completely not inferior to the middle version of many models of the same level. In the power part, the 2.0T Chaono version is the same as the 2.0T Chaono version Plus and 2.0T four-wheel drive Chaono Plus, but the other two cars are more comprehensive in configuration. In addition to adding more configurations, the four-wheel drive system is also added.

Gasoline Plus Edition: 1.5T Tsuno Edition Plus, 2.0T Tsuno Edition Plus, 2.0T 4WD Tsuno Edition Plus

　 Let’s talk about the conclusion first: The most recommended purchase for all models is the 1.5T Chaono Edition Plus.First of all, it "entry is the top", whether it is 105km tide electric version Plus or 2.0T four-wheel drive tide wild Plus car has all the configurations, coupled with its very affordable price, only 135,800 yuan. Whether it is compared with the 105km tide electric version Plus priced at 175,800 yuan or the 2.0T four-wheel drive tide wild Plus priced at 156,800 yuan, its cost performance is still the highest.

　 The 1.5T + 7DCT version has actually been used for a long time on Haval Big Dog, and the owner’s reputation is also good, although the fuel consumption of this power system is slightly higher on the big dog. But on the second-generation big dog, compared with the more expensive or even more expensive 2.0T model and the more expensive hybrid model with tens of thousands of yuan, I think these are acceptable. After all, configuration, space and cost performance are what buyers of this level of model want most.

　 In the past, many car companies liked to lower the configuration of the lowest-equipped models, which was almost miserable, but in the past two years, many manufacturers have stopped doing this, and this time Haval is the same. The lowest-equipped models of the second-generation big dog are very high, achieving "entry-level top matching", you heard right! In addition to the differences in the power system and drive form, the lowest 1.5T Chaono Plus and 2.0T Chaono Plus, 2.0T four-wheel drive Chaono Plus and 105km Chaono Plus are completely the same, like electronic parking, 19-inch wheels, adaptive cruise, a full set of intelligent driver assistance systems, panoramic sunroof, induction trunk, keyless entry/start, and other configurations have appeared. Compared with the ordinary version of the model mentioned earlier, the Plus model has a lot more in terms of internal and external configuration.

　 Okay, the gasoline version has been analyzed. Here are the two versions of the PHEV. Although the name is very close to the gasoline version, there are still some differences in the configuration between the ordinary PHEV version and the Plus PHEV version. Let’s take a look.

Mazda, as one of the earliest car manufacturers in Japan, although many of our fans and friends have a variety of views on it, but have to admit that its models, whether in terms of appearance design or handling performance, does have a relatively good performance, in the early years, Mazda 6 with outstanding design, as well as good quality performance, is instantly fire all over the country, won the love and pursuit of many fans, but finally, due to various reasons, led to its suspension of production and sales, which makes many fans feel very sorry, in the face of the current increasingly competitive car market, Mazda in order to attract more fans and friends of the eye, it has also begun to constantly layout and enrich its own new models road. On January 31st, Mazda officially released the official picture of its new mid-sized SUV, the CX-70. According to relevant information, the new car will be built on the same platform as the CX-90, so you can also think of it as a scaled-down version of the CX-90. Let’s follow the editor to learn more about it.

Mazda CX-70, the new car will be first launched in North America in the spring of 2024. In order to meet the needs of different car fans and friends, the car will not only offer a fuel version, but also a PHEV version. In terms of styling design, we can see from the official picture above that, compared to the big brother CX-90, although the Mazda CX-70 looks somewhat similar, upon closer inspection, you will find that the car feels more sporty. The oversized polygonal air intake grille on the front face is blackened internally, and the chrome trim is decorated to enhance the fashion atmosphere that it should have. The large Seagull logo is inlaid in it, adding a bit of due brand recognition. The narrow headlights on both sides, together with the exaggerated vent design on both sides of the front, make it look young and dynamic. The sharp waistline outline of the side body enhances the sense of power it should have. The roof rack, window periphery, and outer rear mirror shell are all blackened, and the multi-spoke rims below are added to further enhance the overall sense of movement. It is worth mentioning that in order to highlight its unique identity, the PHEV version is also equipped with an exclusive logo on the fender.

In terms of body size, according to relevant information, the wheelbase of the Mazda CX-90 is the same as that of the CX-90, but the length of the car will be shorter. In addition, the car adopts a five-seat seat layout. The rear part looks round and full, and the narrow tail lights on both sides echo the headlights. After lighting, it has a good recognition. The blackened spoiler above further enhances the overall youthful and fashionable feeling. In terms of interior design, the Mazda CX-70 basically continues the design style of the CX-90, among which the fuel version of the model adopts a red/black color scheme, the PHEV version of the model mainly uses black as the main color, and the floating central control large screen will integrate many functions. It looks very technological. In addition, the car is also equipped with a head-up display system, Bose stereo, and mobile phone wireless charging. Configuration, three-frame multi-function steering wheel, with exquisite and compact shift mechanism, and Nappa leather wrapped seats, so as to create a comfortable and luxurious interior atmosphere as a whole.

In terms of power, the Mazda CX-70 fuel version is equipped with a 3.3-liter inline 6-cylinder turbocharged engine, divided into 3.3 TURBO and 3.3 TURBO S versions, with a maximum power of 280 horsepower and 340 horsepower respectively. In terms of transmission, it is matched with an 8-speed automatic transmission. The PHEV version is equipped with a 2.5L four-cylinder engine and a 68-kilowatt motor combination, with a combined maximum power of 323 horsepower and a pure electric range of 30 miles (48 kilometers). Overall, the Mazda CX-70, as a new mid-sized SUV in the family, has a relatively good performance in terms of design, interior atmosphere, and power performance. Due to its exterior design, it can be said that it basically caters to the aesthetics of most current car fans. Finally, the question is, do you think the Mazda CX-70 will be officially launched in the future, and how much will the car cost? Welcome to the following to discuss.

(Eighteen/edit)

Note: The pictures are from the Internet, and the rights belong to the original author. Thank you together! This article only represents the author’s personal opinion and does not represent the position of Youshi Auto.

2024 models as low as only 15 (subsidized).

Hundreds of thousands can have hundreds of thousands of configurations, but there is electricity to extend the range, which is called by millions of netizens as the price butcher of high-end new energy.

The length of the car is 4915, the wheelbase is 2825, and it has a six-seat layout. The interior adopts an environmentally friendly cockpit, the central control is equipped with a 14.6-inch 2.5k floating central control screen, built-in 8295 chip, and the rear row provides a 15.6-inch rear entertainment screen. At the same time, some models are equipped with.

In terms of power, it provides two kinds of power: pure electric and range extension, with a full battery life of 520 kilometers. It is worth mentioning that the leading 416 pure electric board is standard with all 800 volts carbonized into a high-voltage platform, and the power is charged from 30% to 80%, and it only takes 15 minutes at the fastest. The range extension version is equipped with a 1.5-liter four-cylinder range extender, with a pure electric range of 200 kilometers and a comprehensive range of 1,095 kilometers.

In terms of price, the entry-level extended range 200 Smart Edition has a discounted landing price of around 150,000 yuan, while the pure electric entry-level 500 Smart Edition has a landing price of around 157,000 yuan. If your budget is in the price range of 150,000 to 200,000 yuan, then it is worth considering leading 416.

Text/Technology Talk

This year’s Double Eleven is coming to an end, but the situation is quite different from previous years.

Not to mention the overall sales level and too many recipes, this year’s double promotion of the 11th National Congress of the Communist Party of China is destined to be uneventful. The head of the live streaming host is controversial, and the small and medium-sized live streaming hosts have begun to show their superpowers; originally belonging to Ali and JD.com’s "two people turn", Douyin, Pinduoduo and other heavy players have made the situation even more chaotic…

Under the surging undercurrent, there is also a pair of mysterious big hands playing an important role, that is, AI. It is concentrated in the fact that AI no longer only plays a role in a certain node of e-commerce, but is deeply integrated into the entire industrial chain. And this may be the new password for AI to activate the second spring of e-commerce.

Integration into the industrial chain: AI shows new magic

The high emphasis on AI is evident in the various performances of e-commerce platforms.

In a 20-minute speech at the 2023 Tmall Double Eleven conference, Dai Shan, CEO of Taotian Group, mentioned AI 20 times, "Taobao is a product of the last Internet technology revolution, and will also seize the next AI revolution." She said Taobao is gradually starting to test the waters of intelligence: "This year’s Double Eleven, we have prepared more than 10 AI tools for merchants to use."

JD.com also did not show weakness, and made the magic of AI stand out by equipping the entire line with intelligent customer service "Jing Xiaozhi". According to JD.com data, after 10 minutes of sale, JD.com cloud intelligent customer service has accumulated more than 1.88 million consulting services.

In addition, other Internet technology companies are also trying to get a share of the pie through AI. For example, Tencent Advertising uses the Huanyuan model to support intelligent advertising production; Baidu APP launches Baidu’s preferred intelligent assistant "Xiaoyou", which acts as an intelligent shopping assistant for consumers and provides "Double Eleven Calendar" presented on all major platforms; Xiaohongshu also announced an AI intelligent note assistant to help merchants achieve one-click release of product notes.

If you look at the role of AI in Double Eleven, it is throughout – integrated into the entire e-commerce industry chain, playing an important role at every node. This is mainly due to the development of AI models, allowing AIGC’s massive tools to present infinite possibilities.

AIGC tools represented by ChatGPT continue to break through in language understanding, text creation, picture recognition, creative painting, etc., which are highly compatible with the development elements of the e-commerce industry and can empower the industry at all stages. Specifically, AIGC can assume important responsibilities in product development, marketing, after-sales and other stages.

In the product development stage, AIGC can provide design inspiration, customize product descriptions and drawings according to requirements, and analyze factors such as product prices and target groups based on market information, and provide optimization suggestions and solutions.

In the product marketing stage, AIGC can help e-commerce companies reduce costs and increase efficiency in the production of marketing content, achieve accurate product recommendations, and promote innovation and upgrading in the form of live streaming.

In the after-sales stage of products, AIGC can assume customer service functions and can also be applied to order management links such as warehousing, delivery, and logistics to help e-commerce platforms further reduce costs and increase efficiency.

Overall, AI-based AIGC can achieve all-round coverage in e-commerce scenarios such as optimizing product selection decisions, intelligent customer service work, graphic material production, intelligent advertising, accurate associated recommendation, and processing image materials. Taking marketing as an example, AIGC can deeply tap the creative potential and generate multi-modal personalized social media marketing content such as text, pictures, and videos according to the platform, product characteristics, and target audience, saving creative time and creative costs, and improving the pertinence and attractiveness of marketing content.

It can be said that AI continues to empower in the field of e-commerce to reduce costs and increase efficiency, covering multiple application scenarios, which can basically run through every link of the e-commerce industry and bring further experience improvement.

AI deeply empowers and ignites the upward engine of e-commerce

The in-depth exploration of AI is the unremitting pursuit of e-commerce platforms and players.

As early as this year’s 618 period, e-commerce platforms and brands have used AI technology in the process of big promotion. For example, Taobao and Tmall launched the "AI Eco-Partner Program" to apply AI in store opening and decoration, product image creativity, marketing planning and promotion, content organization and creation, etc., to provide merchants with intelligent generative services in the fields of content, data and customer service.

From some achievements, nearly 500,000 merchants use Alimama AI video tools "mixed cut" and "painted cut" to send more than 2.50 million short videos; AI image-text tools "intelligent pictures" and "intelligent copy" to output nearly 10 million marketing graphics.

JD.com AI digital people help the transaction of goods, Client Server – JD.com Cloud launched the "Free Digital People Live Room Call" plan, and created "AI live streaming host" and "digital doppelganger" for some JD.com stores during the promotion period. According to JD.com’s battle report, during the 618 period of this year, the number of go LIVE merchants increased by more than 5 times compared with last year’s Double Eleven, helping to achieve a 246% increase in turnover compared with last year’s Double Eleven, and the cumulative consulting service volume of JD.com Cloud Yanxi intelligent customer service exceeded 700 million times.

It is worth noting that at the 2023 JD.com Global Science and Technology Explorer Conference and JD.com Cloud Summit "JD.com Technology Practice" sub-forum held on July 13 this year, the JD.com retail future brand AI RETAIL was also released. The main goal is to upgrade retail people, goods and markets based on JD.com’s AI technology capabilities. JD.com officially released a large-scale model with a parameter scale of 100 billion, focusing on retail, logistics and other industries.

At the 2023 Hangzhou Yunqi Conference held on October 31, Alibaba Cloud announced a full-stack upgrade of AI cloud computing, releasing Tongyi Qianwen 2.0 and 8 major industry models with a scale of 100 billion parameters. Many of Alibaba’s businesses are based on AI big model technology to innovate business scenarios and service models, and build future-oriented imagination.

The China Gold Research Report said that considering that the e-commerce scene is a key direction for AI to be implemented on the B-end, and Alibaba has the advantages of computing power, models, data and scenarios, it has strong confidence in the implementation of AI applications on Taobao and Tmall.

The e-commerce giant up the ante AI represented by Alibaba and Tmall is to value the strength of the latter’s deep empowerment and ignite its own upward engine. This is because AI can fully empower e-commerce and improve efficiency and quality significantly.

From the perspective of "people and freight yard", AI can empower e-commerce in all aspects, such as virtual live streaming hosting, intelligent product selection, virtual try-on, logistics performance, etc. From the perspective of e-commerce operation, AI can empower e-commerce in the full link, that is, from pre-sale product selection pricing, in-sale marketing recommendation, AI shopping guide, after-sales intelligent customer service, logistics performance, etc., to improve the quality and efficiency of the e-commerce industry.

This also means that AI is expected to improve the efficiency of e-commerce. It can optimize its conversion rate and repurchase rate while reducing costs, promote the quality and efficiency of the e-commerce industry, and make the industry develop steadily and healthily, or even achieve huge breakthroughs.

New inflection point! E-commerce will completely break through the shackles

Under the influence of AI, the e-commerce industry is approaching a new turning point and entering a new stage of development, which is expected to open up new growth space.

Without a doubt, the e-commerce industry will become an important showcase for AI in the future. With the continuous iteration of AI models, the technical reserves are more sufficient, and a variety of applications can be implemented, and the scenarios are richer.

From a technical point of view, taking ChatGPT as an example, it has launched multi-modal functions and introduced voice and image interaction capabilities. Taking ERNIE Bot as an example in China, it has been updated to version 4.0 after several rounds of iterations. According to Li Yanhong, the latest version 4.0 model is "comparable to GPT-4" in general capabilities.

From this perspective, the iterative upgrade of AI models can support the improvement of the actual effect of AI-related tools and applications, and naturally provide better performance and experience for the e-commerce industry.

Let’s take the C-end and B-end scenarios as examples to briefly list several practical cases where AI can help the e-commerce industry break free.

Facing the C-end, AI shopping guide and AI display content generation are particularly outstanding. Many overseas and domestic e-commerce platforms have launched AI shopping guide functions – understanding users’ vague needs through text interaction, and recommending specific products to them, ultimately improving the product turnover rate.

AI display content production is based on text comments, image effects, videos, 3D renderings, etc. to form a rich presentation effect, including AI try-on, AI home decoration renderings and other interesting and practical functions, with the ultimate goal of optimizing the shopping experience and improving the order conversion rate.

For the B-end, AI is mainly to improve the efficiency of marketing and store operations, and to reduce costs, improve quality and increase efficiency for sellers. For example, AI can easily realize online store management, providing sellers with intelligent product release and management, market analysis, customer reception, enterprise management and other functions, which is convenient for product management and customer management.

This year marks the 15th year of the 11th National Congress of the Communist Party of China, and the first Double Eleven of the first large-scale application of AI in the e-commerce industry. It is very certain that the powerful capabilities of AI will revolutionize the way consumers interact with e-commerce platforms, as well as the operating models of platforms and merchants.

And with this as a key development time node, with the strong support of AI, the e-commerce industry will be completely broken and reborn.

　　On the morning of April 3rd, the first delivery ceremony of Xiaomi SU7 was held in the assembly workshop of Xiaomi Automobile Factory in Yizhuang, Beijing. Lei Jun, founder, chairman and CEO of Xiaomi Group, attended the ceremony and personally delivered the car to the first batch of car owners. The delivery center of 28 cities nationwide also started the first batch of delivery simultaneously.

　　Earlier in the day, Lei Jun also announced in Weibo that starting from today, Xiaomi will officially become a car factory.

　　Lei Jun said at the delivery ceremony that in just a few days, Xiaomi SU7 had more than 100,000 orders, and the number of lock orders had exceeded 40,000.

　　It is understood that Xiaomi Automobile’s after-sales network has set up 58 service centers nationwide. In terms of car owners’ service, Xiaomi Auto has established an "exclusive service butler group" for every car owner in Xiaomi Auto App. The service butler+technical experts respond to users’ needs 7×24 hours, and the service process is transparent and traceable. Car owners can enjoy the one-stop service of ordering, picking up, repairing and delivering cars from the App without leaving home. In case of vehicle failure, in addition to providing online diagnosis service for 7×24 hours, when users meet the needs of simple disassembly, pure software failure, tire repair, etc., mobile service vehicles and road rescue can also respond at any time to protect users from traveling.

　　At the same time, Xiaomi Automobile Factory is arranging production in an orderly manner for existing orders, and accelerating the production process steadily and orderly. Xiaomi Automobile Factory, located in Yizhuang, Beijing, has the characteristics of high automation and intelligence. After the production capacity is full, a brand-new millet SU7 will be off the assembly line every 76 seconds. Xiaomi Automobile Factory integrates advanced intelligent technology with traditional intellectual innovation, and more than 700 robots directly serve the production line, realizing 100% automation of key processes such as large die casting, stamping, body connection, body assembly, painting and final assembly, fully ensuring production capacity, and finely controlling production quality to ensure that every millet SU7 can be delivered to users quickly and with high quality.

　　It is understood that at present, Xiaomi Automobile Factory is making every effort to increase production capacity, and fully mobilizing supply chain partners to fully guarantee supply. With efficient and high-quality operations, it will steadily promote the delivery of existing orders as soon as possible and the orderly handling of future orders to ensure the delivery experience of users.

　　This delivery will be the founding version of Xiaomi SU7. The non-original versions of Xiaomi SU7 and Xiaomi SU7Max start delivery at the end of April, and the Xiaomi SU7Pro start delivery at the end of May.

　　Regarding the issue of delivery, Xiaomi Auto officially replied that the first batch of founding editions totaled 5,000 units. In order to start delivery for car owners as soon as possible, the way of production in advance was adopted, and very strict standards were set in all aspects of the whole delivery process such as production, quality inspection and logistics. The original version of the vehicle will complete all the production and quality inspection processes in the near future, and it is being sent to 29 cities one after another and delivered to users.

　　Xiaomi Automobile said that it is currently in a state of explosive orders, and there are continuous new lock orders every day. Orders will be scheduled and delivered in the chronological order of the final lock.

　　Earlier, a video on the Internet broke the news that the test drive of Xiaomi SU7 found abnormal sound and leakage. In this regard, Xiaomi Automobile replied that after investigation, it was confirmed that the actual situation was: at about 11: 30 am on April 1, the clerk of Xiaomi Automobile Store in Xiamen stopped after a sudden abnormal noise while taking the customer for a test drive, and found that the vehicle was in a stable state and the chassis was normal, so the car was driven back to the store normally; After detailed inspection in the store, it was found that a stone invaded the position of the brake disc, causing abnormal noise; After the stone is taken out, the abnormal sound is eliminated and returned to normal.

　　As for the water marks around the car body, it is due to the recent rain in Xiamen, and the vehicle has traveled through the water accumulation area. It is normal for the car body to leave water marks after parking. After testing, the whole vehicle has no leakage, no leakage point, the kettle liquid level is normal, and there is no relevant liquid level alarm fault light prompt.

　　It is worth mentioning that due to the expected release of Xiaomi Automobile, the share price of Xiaomi Group has continued to rise since March this year. On April 2, Xiaomi Group’s share price rose back to the issue price, reaching a maximum of HK$ 17.34 per share, up 8.97% on that day. On April 3, Xiaomi Group’s share price fell back. As of press time, the intraday share price was HK$ 15.90 per share.