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In the past 2022, it was not very friendly to the entire automobile market. Under the impact of multiple unfavorable factors such as chip shortage, repeated epidemics, geopolitics and rising raw material prices, the autobots in it are miserable.

Because of this, those brands that strive for progress steadily in adversity and stick to integrity are more worthy of recognition.

Recently, Geely Automobile released the 2022 annual report data. As can be seen from the annual report, a number of major financial data of Geely Automobile hit a record high, which is really very important for the current anxious automobile industry.

A number of major financial data hit record highs. What did Geely do right?

Although the automobile market in China experienced many severe challenges in 2022, Geely Automobile still achieved many financial targets for the whole year, and ended up with bright data.

According to the financial report data, Geely Automobile achieved a total sales volume of 1,432,988 vehicles in 2022, up 8% year-on-year; Operating income was 148 billion yuan, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother increased by 8.5% year-on-year to RMB 5.26 billion; The financial situation remained strong, and the total cash level rose by 20.4% to RMB 33.7 billion, a record high.

In a word, sales volume, revenue and profit have all achieved good growth, among which revenue and net profit have reached a record high. Although the data is bright, the support behind the data actually highlights the value.

So, what did Geely do right? It is very necessary to explore Geely Automobile in the past year.

First of all, the high-end strategy is quite effective.

In 2022, Geely Automobile’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%, and the average bicycle gross profit was 17,500 yuan, a year-on-year increase of 11.1%.

The increase of bicycle gross profit is mainly attributed to Geely’s cutting off the low-end vision series, which has completely reduced the proportion of entry-level products in the whole system. At the same time, the high-value products represented by "China Star" continue to drive Geely to achieve the goal of brand promotion and value promotion.

In 2022, the high-end series of "China Star" achieved a total sales volume of 252,787 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan, which is quite excellent not only for Geely, but also for the entire China brand and even the joint venture brand.

In addition, Krypton and Krypton also played an important role in it. In 2022, the sales volume of Lectra was 180,127 vehicles. Among them, the flagship product Lingke 09 has entered the price band of 300,000 yuan, and the product premium ability continues to improve; The annual delivery of Krypton reached the target of 70,000 vehicles set at the beginning of the year, with an average price of 336,000 yuan, which provided an important support for the average sales price of Geely Automobile, including the already listed Krypton 009. At present, the average order amount reached 527,000 yuan, and buying a car can offset the quality and efficiency of the past five cars.

Secondly, technology feeds back the revenue.

In 2022, it achieved a total revenue of 1.66 billion, a year-on-year increase of 29.9%. Behind the data, it means that Geely, which used to buy and input technology in buy buy, has now begun to realize reverse output in technology.

Although in the annual report, the income from technology licensing is mainly attributed to Renault Korea, in fact, this is not Geely’s only source of technology export income.

For example, Geely Automobile exported a variety of products and engine technology to Proton Automobile to help it achieve sales growth. There is also Geely’s technical and management output to the smart brand, and the sharing of brands such as Geely SEA’s vast architecture and Jidu will further support Geely Automobile’s future profitability.

Finally, the product goes to sea.

In 2022, Geely’s export sales reached 198,242 vehicles, a year-on-year increase of 72.4%, higher than the industry’s growth rate of 56.7%.

An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said that the overseas markets of Geely brand are mainly in some underdeveloped countries; Lectra has successfully entered the markets of developed countries in Europe, with an export volume of 28,000 vehicles last year. In the fourth quarter of this year, Krypton brand will also enter the markets of developed countries in Europe, and by 2024, Krypton brand will also enter the American market.

It is worth mentioning that in 2023, Geely Automobile’s overall overseas business is continuously expanding. According to the latest export sales data in February, Geely Automobile’s export sales in that month reached 17,500 units, an increase of over 16% from the previous month and an increase of about 78% from the same period last year.

Be steady and far-reaching, and replace "price war" with "value war"

In 2023, the prospect of the auto market is still very complicated.

First of all, the global economy is facing outstanding uncertainties in geopolitical and macroeconomic development, such as the Russian-Ukrainian war, the development of trade between China, the United States and Europe, and the next development of the COVID-19 epidemic, which may affect various supply chains and the price trends of raw materials and energy; Secondly, the continuous inflationary pressure faced by consumers and enterprises, the subsequent interest rate hikes by central banks, and the more obvious slowdown in economic growth; Finally, semiconductor supply problems continue to lead to supply constraints.

Affected by the above factors, from the beginning of this year, some car companies took the lead in opening a price war in the field of new energy and extended the "price war" to the fuel car market.

"We don’t just follow the simple price war, we have to fight the value war, the after-sales service war, the quality war, the technical war and the moral war of the enterprise. Geely will definitely maintain its strategic strength, and products will give customers an advantage and a sense of value. "

In the financial report meeting, Gan Jiayu, CEO of Geely Automobile Group, gave a clear response to the recent price war spreading in the industry.

Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Co., Ltd. also said: "Car companies have made huge price cuts in order to survive, but the more the price drops, the less investment in R&D, and the experience for car consumers is bound to drop sharply."

From their words, it is not difficult to see Geely’s attitude towards the increasingly fierce price war in the industry-not participating in the price war, but focusing on brand war, value war, technology war, service war and moral war, shaping a higher brand image and continuously creating value for users.

Of course, Geely has a reason to do so.

The strong financial situation is of course a reason that cannot be ignored. In 2022, Geely’s total cash level rose by 20.4% to RMB 33.7 billion, a record high; Operating cash flow increased by 4% year-on-year to 16 billion yuan. Adequate cash flow can support Geely Automobile’s R&D innovation in high-value and high-end. More importantly, it is enough for Geely to maintain a stable and sustainable pace of transformation and let the enterprise enter a virtuous circle.

In addition, the competitive product cost is also the key factor for Geely Automobile not to fight the price war.

In this regard, Yan Jiayue said: "The competition between enterprises is product competition, and the competition between products is cost competition. Geely focuses on building high-value products through its own technical capabilities and cost control advantages."

In addition, Jiangsu and Zhejiang, which are backed by the developed private economy, have also brought dividends to the entire automobile industry chain. Gan Jiayue further said: "As an automobile factory in the east, 70% or 80% of Geely’s supply chain is in Jiangsu and Zhejiang, and we can gain some product competitiveness through supply chain integration."

To put it bluntly, Geely has sufficient funds, plus the advantages in technology and product support. Therefore, Geely only fights "value wars" and does not fight "price wars".

Push 10 new cars to help achieve the sales target of 1.65 million vehicles.

For 2023, Geely Automobile predicts that it will continue to maintain a positive trend in fiscal year 2023.

Geely Group sets the annual sales target at 1.65 million vehicles, which is about 15% higher than the total sales in 2022. Among them, the sales volume of new energy vehicles has doubled. According to this calculation, the sales volume of new energy vehicles of Geely Automobile will be close to 660,000 this year, accounting for nearly 40% of the sales volume.

In such a complex and subtle market environment in 2023, the goal of Geely can be said to be quite challenging. To this end, Geely plans to launch 10 new cars to help achieve the annual sales target.

The first is the Geely brand. At present, the plug-in hybrid A-class SUV Galaxy L7 has been unveiled and will be delivered in the second quarter. The plug-in hybrid car Yinhe L6 will also be delivered in the third quarter; E8, the prototype of Galaxy Light, will be delivered in the fourth quarter.

In addition, in 2023, Geely will launch a new compact SUV——G426 (internal code), the new Geely Emgrand L Raytheon Hi·P and a new SUV, with its internal code FX12, presumably the Coupe version of Bo Yue L(FX11).

Secondly, the brand of Lexus, in addition to changing the existing products, will launch two brand-new models this year, the medium-sized SUV Lexus 08 and the plug-in hybrid medium and large cars, which are expected to be named Lexus 07.

Once again, it is the brand of Extreme Krypton. This year, two brand-new models will be launched, the Extreme Krypton X and the pure electric compact car. At present, the Extreme Krypton X has been unveiled or will be delivered in the middle of this year; The pure electric compact car is expected to debut in the fourth quarter.

Finally, the Ruilan brand Ruilan 7. It is reported that Ruilan 7 is based on Geely GRBC crystal architecture, equipped with a variety of powertrains, which can realize a variety of driving forms such as front drive, rear drive and four-wheel drive, and can complete a variety of high-order intelligent driving such as AVBS automatic valet replacement. The car will be listed in July.

In terms of intelligence, Geely will also continue to increase its intelligent self-research capabilities and launch the Galaxy N OS system. At the same time, Geely Automobile will launch a higher-level intelligent driving scheme (10V5R1L) on the basis of 6V5R, so as to enhance the ability of independent perception and intelligent decision-making, and solve the long tail problem of NOA navigation assistance.

Summary: In the complicated and changeable year of 2022, Geely Automobile not only grew steadily against the trend, but also broke through the bottleneck of annual sales of 1.3 million vehicles in the past three years and jumped to a new level. In 2023, Geely Automobile will continue to be steady and steady, accelerate the transformation of new energy and intelligent fields, and boost the Geely brand to a new highland.

Adhere to your own strategic goals, adhere to self-confidence in building cars, win by customization, and win by scientific and technological self-confidence and long-term doctrine. It can be predicted that in 2023, Geely will continue to make great strides and make breakthroughs, and lead the China brand to achieve a new leap.

　　In the 1970s, the film Hai Xia, which was adapted from the novel Island Women’s Militia by writer Li Ruqing, was finally released nationwide after various twists and turns. The story of Hai Xia, the heroine of the film, and the island women militiamen spread all over the country overnight.The film "Hai Xia" created the artistic peak of China films at that time from the theme to the story, from photography to music. The "Hai Xia Spirit" of "loving the island for martial arts and inspiring dedication" shown in the film has also constantly inspired generations to forge ahead.

China Literature and Art: Salute to Classics

— — The movie Hai Xia.

▲ Cai Ming (Little Hai Xia), Chengsheng Li (photographer),Wang Haowei (director), Wu Haiyan (Haixia)

▲ The main creator of the film "Hai Xia"Accept the tribute from the program group "Salute to Classics"

▲ The main creator of the film "Hai Xia"With vanguard militiawoman company of dongtou.Group photo of representatives of women militia company in Sanya West Island.

　　In 1975, Beijing Film Studio filmed the feature film Hai Xia, which was written by Xie Tieli, directed by Qianjiang, Chen Huaiai and Wang Haowei, and starring Wu Haiyan, Cai Ming, Zhang Liwei, Hong Xuemin, Chen Qiang, Yu Shaokang, Feng Enhe, Bao Gang and Chen Zhijian. Based on the fishermen’s life on Tongxin Island on the southeast coast in the early 1960s, the film shows the growth path of a group of female militia on the island, represented by the protagonist Hai Xia, as well as their fighting life of fishing and defending the country. The film highlights the characteristics of the hero’s clear love and hatred, strong will and clear mind. The film is a blend of stories, characters and island customs, with a fresh and simple style and delicate lyricism. In particular, the episode "Fisherman’s Girl by the Sea" in the film has become a long-lasting classic in the history of China movies.

▲ The movie "Hai Xia"

▲ Military writer Li Yuqing

　　Wang Haowei, one of the co-directors of the film "Hai Xia", recalled in the program: "At that time, when I wanted to shoot this film, I went to the Nanjing Military Region with Xie Tieli and Qianjiang, and found Li Ruqing, the author of the novel" Island Women Militia "to discuss the script. At the same time, I also went to the southeast coastal areas to experience life. Our footprints were all over Jiangsu, Zhejiang and Fujian. We not only learned about the life of fishermen in the southeast coast, but also saw the prototype of Hai Xia — — Wang Yuexia. "

▲ Hai Xia prototype — — Wang Yuexia

　　Just when everything was ready to shoot, director Xie Tieli suddenly received the task of shooting other films, so the director group had to make other adjustments. Finally, it was decided that Qianjiang would be the chief director of the film, and Chen Huaiai and Wang Haowei would jointly direct it.

▲ Director Wang HaoweiGuest "China Literature and Art, Salute to Classics"

▲ Lv Wei sang "Fisherman Girl by the Sea" live.

　　Vanguard militiawoman company of dongtou in Wenzhou, Zhejiang Province is a women’s militia company with a glorious history of 60 years. This women’s militia company was founded in the 1960s. Over the past 60 years, from taking up steel guns to defending their hometown to actively serving local construction, generations of Dongtou female militia have interpreted the "Hai Xia spirit" of "loving the island for martial arts and inspiring dedication" with practical actions, and their deeds have been written into the novel Island Female Militia. The prototype of Hai Xia, the protagonist in the movie Hai Xia, is the first company commander of this women’s militia company — — Wang Yuexia.

　　Nowadays, with the development of the times, the mission of female militia has a new connotation: not only to train and prepare for war, but also to serve local construction and participate in emergency rescue. Nowadays, urban buildings and activity venues named after "Hai Xia" can be seen everywhere in Dongtou. The volunteer organization named after "Mother Hai Xia" is also interpreting "loving the island and advocating martial arts, inspiring dedication" with practical actions.

▲ Training photos of Dongtou Women’s Militia Company in the 1960s

▲ Wang Jiajia, the sixth company commander of vanguard militiawoman company of dongtou.Instructor yang yanhui"Hai Xia Mom" volunteer Wang Yinyu

　　At the scene of the program, Wang Jiajia, the sixth company commander of vanguard militiawoman company of dongtou, Yang Yanhui, the instructor, and Wang Yinyu, the volunteer representative of "Hai Xia Mom", talked about the inheritance of "Hai Xia Spirit" in Dongtou.

　　Talking about the selection of actors for Hai Xia, Director Wang Haowei said: "The selection of actors is very important for the creation of the film. At that time, there was only one shooting opportunity for a script. After shooting, I felt that the actors were not ideal and could not be replaced. If you change actors, you will suffer great losses in manpower, material resources and time. Adult actors were selected from Beijing Film Studio, Beijing People’s Art Theatre, China Youth Art Theatre, General Political Drama Troupe, Haizheng Cultural and Art Troupe, Henan Drama Troupe, Beijing Film Academy and many other art troupes, and invited these actors. "

▲ The movie "Hai Xia"

　　It is even more difficult to choose a child actor for the film. At that time, children’s actors were cut off, and there was no ready-made candidate in the mind of director Wang Haowei. So the director group began to "look for a needle in a haystack" and went to various schools to comb their hair like a comb. This is how Cai Ming was "fished".

▲ Cai Ming plays "Little Hai Xia" in the movie "Hai Xia"

　　Ah Hong’s youngest son Asha was only in the first grade at that time. After class, he ran happily in the yard, made all kinds of faces, and his expression was very rich, so he was taken by the directors. The directors found many children who were suitable for Hai Xia, and dragged them all to the studio with jeeps, and asked director Xie Tieli to have a look. After director Xie Tieli made the final decision, these children entered the film industry.

　　At that time, Cai Ming, who was only 11 years old, was selected by the director to enter the cast of Hai Xia. As a child actor in the cast, Cai Ming bluntly said that she was very obedient, and the words, deeds and professionalism of the teachers in the cast had a subtle influence on her.

▲ Cai Ming plays "Little Hai Xia" in the movie "Hai Xia"

　　Talking about the professionalism of the teachers in the crew, Cai Ming said: "One day we were filming a scene on a reef, and when a dark cloud came up, we couldn’t shoot it. Everyone went to the distance to rest, the camera was in place, and the photographer Uncle Chengsheng Li sat next to the machine, and I sat next to him. At this time, a sea breeze suddenly blew, and the camera fell down. Everyone rushed over and found that the camera had fallen between Uncle Chengsheng Li’s shoulder and the reef. I don’t know how he passed so quickly. When Uncle Chensheng was lifted up, his back was bloody. From that moment on, I knew how a person should treat his work, which inspired me all my life. "

▲ Photographer Chengsheng Li and Hai Xia Jr.Cai Ming is a guest in "China Literature and Art, Salute to Classics"

　　There is an island 8 nautical miles away from downtown Sanya, Hainan, which is a well-known tourist area in Hainan and an important outpost in the South China Sea. There has been a beautiful story of eight sisters guarding the world with one cavity and one blood.

　　The "West Island Women’s Militia Gun Squad" was founded in 1959, when their oldest was 19 years old and the youngest was 17 years old. At that time, it was the story of "eight sisters" who did not let their men "become famous" and won the first place in the competition field, which became a story in the country.

▲ The first generation of eight sisters artillery class

　　In the 1970s, the film Hai Xia, which was adapted from the novel Island Women’s Militia, became popular all over the country, and the "West Island Eight Sisters Artillery Squad" also became a heroic team of "Hai Xia" defending the island. With the passage of time, the "West Island Eight Sisters Artillery Squad" which has gone through more than 60 years has already become an established West Island Women’s Militia Company. The personnel are changing, but the "Hai Xia Spirit" and the unique fine tradition have not changed. Nowadays, women militia companies can be seen everywhere in the West Island. They inherit the "Hai Xia Spirit" with their youth and enthusiasm, and write the Tianya story of the new era.

▲ Members of the first generation of "Eight Sisters Gun Squad"Chen Shenmei, Wang FuhuaZhuang Qiongying, the current company commander of West Island Women’s Militia.Assistant instructor Xie Zeshi

China Literature and Art: Salute to Classics

▲ Director of the Art Committee of China Film Group, national first-class director.　Jiangping

China Literature and Art: Salute to Classics

Wen | Entertainment Business Observation Tehran

According to the consulting report, the online music market in China will increase by 33.1% year-on-year to 32.2 billion yuan in 2023, and it is expected to reach 49.5 billion yuan in 2025, and the corresponding social and entertainment industries derived from music are expected to exceed 110 billion yuan.

China’s online music market is growing into one of the hot market targets that attract worldwide attention and focus on watching. What’s more, Netease Cloud Music, as one of the two leading platforms, completed a gorgeous turn last year.

According to the financial report, Netease Cloud Music climbed out of the quagmire with a loss of over 9 billion yuan in five years, and turned losses into profits for the first time in 2023, and achieved a profit of 734 million yuan from a loss of 221 million yuan in 2022, and the gross profit margin increased significantly from 14.38% to 26.73%.

However, the spring breeze is still mixed with the coldness and chill of winter.

On the one hand, the profit of Netease Cloud Music has a lot of luck factors, including the restriction of exclusive copyright at the policy level, which makes the authorized price of music in the market return to rationality and the higher interest rate of US dollar deposit, which also indicates from another side that there is uncertainty in the future of the online music business that has become the core.

On the other hand, as I predicted in the second quarter of last year, Tencent Music was slightly overwhelmed by the income of social entertainment services that continued to decline.

In 2023, Tencent Music’s revenue from social entertainment services and other businesses decreased by 34.2% year-on-year to 10.43 billion yuan, while the Group’s annual revenue in 2023 decreased by 2.1% year-on-year to 27.75 billion yuan.

The initial heart of retiring music

It’s not just Tencent Music.

Faced with the pressure of strong supervision and content rectification from the policy side, it was the consensus of the entire online music market last year to actively shrink and transform the social entertainment service business, including Netease Cloud Music.

According to the financial report, in 2023, the revenue of Netease Cloud Music decreased by 12.5% year-on-year to 7.867 billion yuan, of which the revenue of social entertainment services and other businesses decreased by 33.6% year-on-year to 3.516 billion yuan, and its proportion in total revenue fell from 59% in 2022 to 44.7%.

Not only that, although the number of monthly paying users of this business increased by 20.3% year-on-year to 1.6 million, the monthly income per paying user dropped from 326 yuan in 2022 to 178.6 yuan.

The shift of business focus will inevitably lead to "pain", and from the perspective of financial indicators and user data, Tencent Music is in an advantageous position in the new competition driven by social live broadcast to music members’ payment.

In 2023, the total revenue of Tencent Music was about 3.5 times that of Netease Cloud Music, and its net profit was about 8.5 times. In terms of "revenue pillar"-online music service revenue, Netease Cloud Music (accounting for 55.3%) increased by 17.6% year-on-year to 4.35 billion yuan, and Tencent Music (accounting for 62.3%) increased by 38.8% year-on-year to 17.33 billion yuan, nearly four times that of Netease Cloud Music.

In terms of user data, in 2023, the number of monthly active users of Netease Cloud Music online music service increased by 8.7% year-on-year to 206 million, and the number of monthly paying users increased by 15.3% year-on-year to 44.12 million. Benefiting from this, the membership income of the platform increased by 20.2% to 3.65 billion yuan compared with 2022.

It seems to be thriving, but in fact it is under a lot of pressure.

Compared with the data released by the platform in the first half of 2023, the number of monthly active users of online music service of Netease Cloud Music basically stood still in the second half of the year, and the number of monthly paid users only increased by 2.37 million, and the monthly income per paid user did not change much year-on-year, only from 6.6 yuan to 6.9 yuan.

On the other hand, although the number of monthly users of online music of Tencent Music decreased by 4.2% year-on-year to 576 million, the average monthly income of a single paying user increased for seven consecutive quarters, reaching RMB 10.7 by the end of 2023. At the same time, the number of online music paying users increased by 20.6% year-on-year to 106.7 million, reaching a new high.

Behind a rise and a fall

The formation of the gap is traceable, and the most obvious one is undoubtedly the income of paying users.

According to the consulting data, the number of online music users in China in 2023 was 744 million, with a year-on-year increase of only 3.7%. Among them, users accounted for 54% after 90 and 00.

The scale of paid members of online music service is growing close to the ceiling, and it is difficult to have explosive growth. However, for overseas music platforms such as Spotify, the membership payment space of Tencent Music and Netease Cloud Music is still considerable.

Tencent Music is indeed making efforts in this direction.

At the beginning of December last year, QQ Music recently sent a "reminder on the price change of renewal service" to WeChat users, announcing that from 0: 00 on January 9 this year, the automatic renewal price of QQ Music Green Diamond Deluxe Edition members will all be brought to 15 yuan/month.

Two price increases during the year, and Netease Cloud Music reduced the price of platform student members to 5 yuan/month shortly after the official announcement of the second price increase. Tencent Music’s move not only made QQ music members lose their price advantage, but also caused themselves to fall into a word-of-mouth crisis, and was criticized by many users on social platforms for "eating ugly".

For this result, Tencent Music can’t be unexpected. After all, as early as 2022, Tencent Video, which belongs to the Tencent Department, also attracted a "squeaky sound" because of the continuous price increase of its members during the year, and even led to the loss of its members.

Tencent’s financial report shows that the number of paid members of the platform decreased by 2.4% year-on-year and 1.6% quarter-on-quarter in Q2 2022 when Tencent Video announced the second price increase.

However, there are priorities. Between the overall revenue trend and the maintenance of membership scale, Tencent Music must give priority to the burning eyebrows.

Coincidentally, Netease Cloud Music is doing the opposite, and it is also trying to make online music services provoke a heavier burden.

Compared with Tencent Music, which has entered the scale of 100 million paying users, the penetration rate of Netease Cloud Music still has room for further improvement. The platform also stressed after the announcement of the financial report that this year, it will further focus on scale growth, steadily enhance the profitability of the platform, and promote the ecological and healthy development of Yuncun.

On this basis, like all industries, the choice of young people also determines the future of the music market. At present, in order to cope with the rising cost of living and economic pressure, more and more young people begin to downgrade their consumption and pay more and more attention to cost performance.

Therefore, not only playing "low-priced cards", Netease Cloud Music has really put a lot of thought into meeting the personalized needs of users and improving the quality of platform services.

In January this year, Netease Cloud Music App officially announced a new revision, and released an open letter to users on the same day, apologizing to users for a large number of problems unrelated to music in the past, and at the same time, by changing the brand Slogan back to the 2013 version-"Discover good music", emphasizing that the new version will return to its original heart.

It is worth mentioning that QQ Music also has student members, and the platform clearly emphasizes that "student members are not affected" when the price is raised for the second time.

However, compared with Netease Cloud Music, the student members of QQ Music also have no price advantage, but the age setting range is wider, supporting users aged 13-24 (inclusive), and the benefits are more diversified.

Hard work may not be rewarded

"Fortunately, I didn’t follow the experience", "I thought I entered QQ music", "It’s cumbersome and I always make mistakes", "Change the soup without changing the medicine" …

Netease Cloud Music showed sincerity, but not all users bought it. To sum up, the official propaganda is just a slogan, which even destroys the experience of some users. At the same time, the advertisement does not seem to have a "-1 point". Many users will suddenly pop up advertisements on the homepage of the song when they feedback.

On the other side of the story, we are asking for higher prices to increase Tencent music, and we have not fully figured out how to persuade users to pay for the increased expenses.

In the fourth quarter of 2023, although the year-on-year growth rate of online music service revenue of Tencent Music rebounded, there was still a significant gap compared with 47.6% in the second quarter of last year.

With the extension of this idea, the profitability of Tencent Music is rising, and it is not all due to online music.

According to the financial report, in 2023, the operating cost of Tencent Music decreased by 8.2% year-on-year, and the total operating expenses decreased by 9.7% year-on-year, among which the sales and marketing expenses continued to drop by 21.6% year-on-year.

No matter how well the payment habits are cultivated, the price increase will still provoke the most sensitive nerves of users. On the other hand, although it is the present situation and will be the long-term trend in the future that the number of young people who spend cautiously and flock to the low-price belt increases, what they value is the low price with quality and value.

In other words, it is not a long-term solution to innovate at low prices and increase prices and income. The real competition between the two companies returning to music is to improve the user experience and service quality on the basis of continuously enriching the basic resource of copyright and build their own core competitiveness.

Both Tencent Music and Netease Cloud Music need continuous thinking and exploration on how to be practical and excellent. While the blade continues to move inward, the two companies must also be alert to market encroachment from the outside.

According to the 2023bilibili Music Ecology Report, in 2023, more than 152 million people watched music videos in bilibili, and the total number of broadcasts exceeded 57.3 billion times. In 2023, the number of video contributors to bilibili music scene doubled, and the total number of submissions soared by 189% year-on-year; In the whole year, the big coffee musician ×UP main cross-border planning exceeded 100 times, and the live music activities cooperated over 1100 times; More than 1,500 global star singers have settled in bilibili, and nearly 30,000 new MV songs have been launched.

On the other hand, according to QuestMobile’s data, ByteDance’s "Soda Music" is the fastest growing digital music product in 2023, with a monthly activity of 40 million in the third quarter, an increase of 400%. In response, before the press release, the APP has captured more than 30 million downloads on iOS, occupying the TOP1 of the AppStore music free app list.

Regarding the repeatedly mentioned AI, we can easily feel the determination and persistence of the two companies from the financial report.

The problem is that from the current reality, neither the embracing logic of Tencent Music’s enhanced interactive experience nor Netease Cloud Music’s playing from the ecological advantages of the community has aroused much splash at the user end.

Things change, rivers and lakes float and sink.

For Tencent Music and Netease Cloud Music, music can’t completely act as an antidote to anxiety for the time being. And how far it will go to embrace AI is full of unknowns and possibilities.

Western Network News (Reporter Chen Jiaxin correspondent Yu Hai Yang Tao) On March 18, two Y172 and Y78 tourist trains loaded with more than 1,700 tourists left Xi ‘an Station, all the way south, heading for Zhanjiang and Taizhou respectively, to start a wonderful spring trip. This is the first time that China Railway Xi ‘an Bureau Group Co., Ltd. (referred to as Xi ‘an Railway Bureau for short) has opened a "silver hair" inter-provincial tourist train this year, and it is also the first time that Shaanxi Railway has opened two trips on the same day.

In 2024, Shaanxi Railway opened its first inter-provincial "Silver Hair" special train.

In order to help the "silver hair" economic growth and continuously enrich the spare time life of the elderly, Xi ‘an Railway Bureau has further expanded the tourism resources outside the province on the basis of the "silver hair" tourism special train from Xi ‘an to Tongchuan and Yaozhou in the early stage, and provided passenger transport products that meet the needs of the elderly. It is worth noting that the "Silver Hair" inter-provincial tourist train has launched different tourist routes based on the city’s scenic features and surrounding extended scenic spots on the basis of the original "car with people, night tour and scenic parking", and tourists can choose to play according to their preferences.

The special tourist train in Zhanjiang direction includes three tourist routes A, B and C, namely, witnessing Hong Kong, Zhuhai and Macao and traveling around South China, walking in Bama and living for 99 years, and panoramic view of Guangdong and southern Fujian customs, which can not only enjoy the scenery and explore the secrets, but also "buy in buy buy" to meet the rich travel needs of tourists to the maximum extent. The special tourist train in Taizhou direction includes many natural tourist attractions, such as Qianduo Scenic Area, Yingtaozhu Sakura Garden in Taihu Lake, Liyuan Garden, etc., so that tourists can enjoy flowers and boating in March in Yangchun and enjoy the beautiful scenery in spring.

Elderly tourists ride in an orderly manner.

In order to improve the travel experience of elderly tourists, Xi ‘an Railway Bureau has arranged a special person to provide bus guidance service, equipped with full-time tour guides, and divided teams according to carriages to achieve "one car and one guide", so that passengers can "have a good time and swim with confidence". In addition, the reporter learned that in March, Xi ‘an Railway Bureau will also run tourist trains in popular directions such as Xi ‘an to Huangshan and Enshi, which will help the cultural tourism market continue to heat up.

In the next step, Xi ‘an Railway Bureau will also dig deep into tourism resources and enrich tourism products according to the seasonal characteristics of spring, summer, autumn and winter. On the basis of running the original tourist trains in the province, it will select high-quality scenic spots in various places and carefully design inter-provincial tourist routes, so that traveling by train and by special train will become a new fashion for tourism.

Find a coach+ask the Ma Kaixuan coach to guide it to see if there is any problem with the front and back action? thanks

Coach Ma Kaixuan Answers

Boys, right -handed horizontal board, single -line exercises on the front and backhand.

1. Positive hand. The plate shape is stable, the hitting time is reasonable, and the proportion of impact and friction is quite good. The first thing that needs to be adjusted is the shape, the big arm is started, and now it is too close to the body’s torso, causing the big arm tension, and the continuous shoulders are raised.

It is best to swing with bare hands to solve it. At the same time, the front arm is opened horizontally a little more. In this way, the focus of the exchange is adjusted together. My legs, but I estimate that the distance between my feet is close. That is to say, we comprehensively govern during waving,Open your feet properly, the knee is slightly bent, and the structure will be much more reasonable.It is best to use multi -ball to adjust the action with more effort. It is not impossible to use a single ball. The requirements for the sparrows are relatively high. Of course, you can do a single ball.

2. Affairs. This video is shot well, and there are angle changes, and it will be much more comprehensive.

The child is stable and the action structure is quite stable. The proportion of playing and rubbing in the ball is quite good. This coach is a bit level, at least, it is quite satisfactory. You can stand some properly at your feet, and the sense of stability will be much better.

In addition, there is a detail that he must stand in front of him with his left foot. Sometimes he comes out of his right foot. At the same time, the left foot heel is twisted on the ground. This is not possible. Can you remind him that when hitting the backhand, the left forearm of the left arm is placed near the left waist, and the height on the table is very helpful to the body balance.

At this age, the practice of training, and the number of training hours, the ball skills will rise very fast.

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Ma Kaixuan, former Beijing team member. In 1990, he went to work in the United States and many students were selected as the U.S. National Team. Its table tennis resumes are colorful and unique and have rich teaching experience. He is currently a technical consultant of Ping Pong World Magazine and National Ball Exchange.

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