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　　Driven by artificial intelligence and the new generation of information and communication technology, the automobile industry is accelerating the transformation, and intelligent networked vehicles have become the key direction of the global automobile industry transformation. However, development and risk coexist. According to the monitoring data of China Information and Communication Research Institute, in 2023, there were 8.05 million attacks on domestic car networking service platforms, a year-on-year increase of 25.5%.

　　Intelligent driving, safety first. How to fasten the network "safety belt" for "smart car"? () Experts gave the answer when interviewed by CCTV →

　　In order to further improve the technical level of information security protection of China’s automobile products, strengthen the ability of industrial chain risk prevention and response to cyber attacks, and build a baseline of automobile information security protection, the Ministry of Industry and Information Technology has organized the formulation of the mandatory national standard GB 44495-2024 "Technical Requirements for Vehicle Information Security" (hereinafter referred to as the "Standard"), which will be officially implemented on January 1, 2026.

　　The Standard specifies the requirements of the automobile information security management system, as well as the technical requirements and test methods for external connection security, communication security, software upgrade security, data security, etc., and is applicable to M-class, N-class and O-class vehicles equipped with at least one electronic control unit.

　　Tianrongxin, based on the detailed requirements for automobile information security in the Standard, analyzes the specific implementation path of the Standard around two chapters: information security management system requirements and information security technical requirements, hoping to provide effective technical reference for automobile information security construction.

　　Information security management system requirements

　　Vehicle information security management system that vehicle manufacturers should establish

　　The Standard points out that vehicle manufacturers need to establish and strictly abide by the automobile information security management system covering the whole life cycle of vehicles.

　　Internal management process

　　Internal management processes involving information security should be formulated to ensure a clear division of responsibilities for information security and form a systematic management framework.

　　risk management

　　Establish a comprehensive risk management process, including identification, evaluation, classification and disposal of vehicle information security risks, and take corresponding measures according to different threat levels.

　　Information security test

　　Formulate and implement the vehicle information security testing process to ensure that the vehicle information system meets the safety requirements in all aspects of design, development, production and use.

　　Monitoring and response

　　In view of the network attacks, network threats and loopholes of vehicles, the process of real-time monitoring, rapid response and timely reporting is formulated to prevent the occurrence and spread of potential safety incidents.

　　Supply chain management

　　Formulate and implement the management process to ensure that the information security cooperation between suppliers and service providers meets the standard requirements.

　　Tianrongxin: It can assist vehicle manufacturers to complete the construction of automobile information security system, and provide business consulting support, certification process guidance, system documents and process documents development.

　　Business consulting and certification support: provide information security management system consulting and certification process guidance, and help enterprises build management processes that meet the requirements.

　　Document and document development: assist in the development of information security management system documents, including management process, test and verification, risk management, etc., to ensure that the system is documented.

　　Process construction: support the establishment of risk management, TARA analysis and safety testing processes, covering parts and vehicle safety testing.

　　Vulnerability management: provide a vulnerability management process of monitoring, responding and reporting to ensure that enterprises respond to security vulnerabilities in a timely manner.

　　Supplier management and platform construction: formulate supplier management system and build a safety management platform for vehicle networking to ensure effective reduction of information security risks.

　　Technical requirements for information security

　　Vehicle manufacturers should improve their information security capabilities.

　　External connection safety requirements

　　The Standard specifies the safety requirements for external connections to ensure that vehicles are free from the risks of attacks and data leakage when using wired and wireless connections. The specific contents include:

　　Remote vehicle control safety: ensure the communication safety through remote control and prevent illegal vehicle control caused by remote attack.

　　Third-party application security: protect the interaction security between third-party applications and vehicle systems, and prevent third-party applications from being maliciously exploited.

　　External interface security: prevent intrusion through physical interfaces (such as USB and OBD ports) and ensure interface security.

　　Tianrongxin: The safety of external connection of vehicles can be ensured through vehicle safety SDK, vehicle networking safety operation platform and vehicle safety detection platform.

　　Vehicle Security SDK: It has the functions of intrusion detection, authentication and encryption, and firewall, and can comprehensively detect and reinforce the external interface of vehicles, remote control applications and third-party applications.

　　Safety operation platform of vehicle networking: monitoring the safety status of vehicle network, realizing centralized management of safety events, risk awareness and safety disposal, providing various safety capabilities such as asset management, vulnerability management, alarm assessment, emergency response and situation awareness, and building a complete safety situation awareness and operation system of vehicle networking.

　　Vehicle networking security detection platform: Through vehicle system security detection tools, vehicle networking application security detection tools, vehicle networking vulnerability scanning tools, etc., it helps vehicle companies and detection institutions to conduct safety baseline detection and standard compliance verification for vehicle external connection network security.

　　Communication security requirements

　　Communication security is a key part of the automobile information security protection system. The Standard puts forward the following technical requirements for communication security:

　　Communication security is a key part of the automobile information security protection system. The Standard puts forward the following technical requirements for communication security:

　　Communication authentication: ensure the authenticity of all communication participants and prevent unauthorized access.

　　Integrity of communication channel: ensure that data has not been tampered with during transmission, and ensure the integrity of data.

　　Validity of communication instructions: ensure the legality of all communication instructions and prevent forged instructions or malicious operations.

　　Regional border protection: border protection ensures the safe isolation between the communication inside and outside the vehicle and prevents unauthorized access.

　　Threat data identification and attack detection: detect abnormal data flow and potential attack behavior in time to prevent data leakage or system intrusion.

　　Tianrongxin: The security of vehicle communication system can be guaranteed by means of communication identity authentication and encryption, communication channel integrity protection, and communication instruction validity and legality verification.

　　Authentication and encryption of communication identity: through authentication and encryption technology, the identity authenticity of all communication participants is ensured, unauthorized access is prevented, the legitimacy of communication channels and encrypted transmission of data are guaranteed, and the confidentiality and integrity of data during communication are ensured.

　　Integrity protection of communication channel: using encryption algorithm and data verification technology to ensure that data is not tampered with during transmission, prevent man-in-the-middle attacks and ensure the integrity of communication channel.

　　Validity and legality verification of communication instructions: Based on vehicle communication protocol and instruction verification mechanism, ensure the legality of all communication instructions and prevent forged instructions, malicious operations or unauthorized instruction injection.

　　Regional boundary protection and isolation: Through vehicle-mounted firewall technology and network security domain division, the security isolation between in-vehicle and out-of-vehicle communication is established to prevent cross-domain attacks or unauthorized access and ensure the communication security between different areas.

　　Threat data identification and attack detection: The vehicle-mounted intrusion detection and defense system (IDS/IPS) can monitor and record abnormal communication data flow in real time, detect and identify potential attacks in time, and prevent data leakage and system intrusion.

　　Network security testing and verification: provide integrated and standardized vehicle networking security testing capabilities through the vehicle networking security detection platform, identify potential threats in the vehicle communication process, analyze system vulnerabilities, verify the compliance capabilities of vehicles and parts, and ensure vehicle communication security.

　　Security requirements for software upgrade

　　The Standard clearly requires the safety of vehicle software upgrade, mainly focusing on the following aspects:

　　Vulnerability security: Prevent the vulnerabilities in the software upgrade package from being exploited by attackers and ensure the security of the upgrade package.

　　Online upgrade security: ensure the confidentiality and integrity of data transmission when upgrading software remotely, and prevent data leakage and tampering.

　　Offline upgrade security: ensure the security of upgrade package and upgrade equipment during offline upgrade, and avoid malicious modification or malicious code implantation of upgrade package.

　　Tianrongxin: provide all-round software upgrade security for vehicle manufacturers and third-party suppliers, and ensure the vulnerability protection of upgrade packages during the whole upgrade process and the security of online and offline upgrades.

　　Vulnerability scanning: comprehensively scan and detect the vulnerabilities of the on-board software upgrade system and upgrade package, identify potential security vulnerabilities that may be exploited by attackers, and ensure that there are no security risks in the software upgrade package, which meets the requirements of vulnerability protection.

　　Online upgrade security: through data encryption and authentication mechanism, the data transmission security during remote software upgrade is ensured, and the upgrade package is prevented from being intercepted, leaked or tampered during transmission. The system will verify the legality of the upgrade package to prevent unauthorized malware installation.

　　Offline upgrade security: strictly verify the offline upgrade package and upgrade equipment to ensure the security of offline upgrade package and storage media. By encrypting and authenticating the upgrade equipment and media, the upgrade package can be prevented from being maliciously tampered with or implanted with malicious code, and the integrity and security of data in the offline upgrade process can be ensured.

　　Security detection: security detection is carried out in all aspects of the upgrade to verify the authenticity and integrity of the upgrade package, to ensure that the system can operate stably and safely during the upgrade process, and to avoid the security threat caused by malicious tampering or counterfeiting of the upgrade package.

　　Data security requirements

　　With the continuous improvement of automobile informatization, the security of data in production, storage, transmission, access, use and destruction has become very important. The Standard puts forward multi-level protection requirements for data security, mainly including:

　　Data production safety: ensure the safety of the data generation process in the car and prevent the data from being tampered with in the generation process.

　　Data storage security: through encryption and access control mechanisms, ensure that key data stored in the car (such as vehicle identity information, sensitive personal information, security logs, etc.) will not be accessed or modified by unauthorized personnel.

　　Data transmission security: ensure that the confidentiality and integrity of data are not threatened during the transmission between the car and the car.

　　Data access control: set strict access control on key data in the car to ensure that only authorized personnel can access or operate.

　　Data destruction security: ensure that when data is no longer needed, it can be destroyed safely and thoroughly to prevent data leakage.

　　Tianrongxin: It can provide a vehicle data security mechanism to ensure the safety of vehicle data in all aspects of data production, storage, transmission, access and destruction.

　　Data production safety: strictly protect the generation process of in-vehicle data to ensure that the data will not be tampered with or maliciously operated in the generation process, and ensure the authenticity and integrity of the data source.

　　Data storage security: through encryption technology and access control mechanism, the key data stored in the car, such as vehicle identity information, sensitive personal information and security logs, are protected to ensure that these data will not be accessed, read or tampered by unauthorized personnel.

　　Data transmission security: Encrypted transmission protocol is adopted to ensure high confidentiality and integrity of data transmission inside and outside the vehicle, and to prevent data from being intercepted, leaked or tampered with during transmission.

　　Data access control: set strict access control for key data in the car to ensure that only authorized personnel can access or operate these data, effectively avoiding unauthorized access and potential security risks.

　　Data destruction security: when data is no longer needed, ensure that data can be destroyed safely and thoroughly, and prevent the risk of data leakage or malicious recovery in the destruction process.

　　In addition, based on Tianrongxin vehicle networking security detection platform, the vehicle data security capability is comprehensively tested and verified through automated and standardized processes to ensure that data security measures meet the requirements of the Standard, and at the same time effectively reduce the potential risks of vehicles in data security.

　　According to the forecast, in 2025 /2030, the incremental output value of China’s automobile and Lu Yun integration is expected to reach 729.5/258.25 billion yuan respectively. As a mainstay, the intelligent networked automobile industry accounts for more than 80%. Based on the continuous accumulation practice, Tianrongxin has now formed an Internet of Vehicles security system, which includes integrated deep Internet of Vehicles security protection, multi-dimensional Internet of Vehicles data security governance and full life-cycle Internet of Vehicles security operation. In a recent interview with Information Security and Communication Security Magazine, Tianrongxin Fan Xuejian emphasized that the integrated safety of vehicles and Lu Yun should focus on the whole chain protection!

　　The safety of intelligent networked automobile products is the focus of consumers’ attention, and it is also the fundamental guarantee for the sustained and healthy development of intelligent networked automobile industry. In the future, Tianrongxin will adhere to the development of the vehicle networking industry with safety "genes", continue to strengthen the deep integration of new technologies, new models and intelligent networking scenarios, and explore a new paradigm of intelligent networking vehicle safety. Based on cloud security protection, it will form a flexible and adaptive vehicle-road cloud protection system with deep defense, synergy and linkage.

[Autohome Ningbo Discount Promotion Channel] Recently, preferential activities are being carried out, with discounts as high as 28,000 yuan, which has reduced the minimum starting price of this car series to 188,600 yuan, attracting the attention of many consumers. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to strive for higher discounts.

The car series eπ 008 has attracted a lot of attention with its unique front face design. The front face adopts a streamlined design, which presents a futuristic and technological sense as a whole. The front grille adopts a closed design, which is in line with the identity of an electric vehicle, while increasing the aerodynamic performance of the vehicle. In addition, the body lines are smooth, and the body as a whole presents a dynamic and fashionable style.

eπ008拥有5002*1972*1732mm的长宽高尺寸，轴距达到3025mm，前后轮距均为1650mm，确保了宽敞舒适的乘坐空间。车身侧面线条流畅，搭配21英寸的轮圈，采用265/45 R21规格的轮胎，展现出独特的运动风格。

eπ008内饰风格简洁而不失科技感，采用了大量的皮质材料，使得车内质感更为出色。方向盘采用皮质材质，握感舒适，支持手动上下及前后调节，能够满足不同驾驶者的需求。中控台配备了一块15.6英寸的超大屏幕，集成了多媒体系统、导航、电话和空调等语音识别控制系统，提升了操作便捷性。座椅则采用了仿皮材质，主副座椅均具备前后调节、靠背调节、高低调节（2向）和腰部支撑（4向）功能，提供舒适驾乘体验。此外，主座椅还配备了加热、通风及头枕扬声器功能，进一步提升了乘坐舒适度。前排和副驾驶座椅具备电动记忆功能，方便驾驶员和乘客调整至最舒适的位置。第二排座椅同样支持前后调节、靠背调节和腿托调节，增加了后排乘客的舒适性。后排座椅采用比例放倒设计，为行李箱提供更大的装载空间。车内还配备了前排2个USB接口和3个Type-C接口，便于乘客为电子设备充电，前排还提供了无线充电功能，方便手机充电。

eπ008配备了强劲的电动机，其最大功率达到200kW，峰值扭矩高达340N·m，为驾驶者带来出色的加速性能和充沛的动力输出。

汽车之家车主 对 eπ008 的评价令人印象深刻，他提到：“外观设计大气，1.5T 的增程器动力充沛，车内空间巨大，行驶操作感非常好，我最喜欢的是车机语音助手的响应准确度，非常好！” 这些真实的反馈无疑证明了 eπ008 的卓越性能和用户体验。

Welcome to the Autohome Suzhou Promotion Channel, providing you with real-time car market trends. Currently, an attractive promotion is underway on the popular models we are paying special attention to. Consumers in the city of Suzhou can enjoy a car purchase discount of up to 40,100 yuan, making the original starting price 99,800 more accessible. This opportunity is not to be missed. If you are interested in the Blue Electric E5, be sure to click "Check Car Price" in the quotation form to seize this rare opportunity to reduce prices and get the best car purchase conditions for yourself.

Blue Electric E5 shows a unique side design with its exquisite body proportions. The body size is 4760mm x 1865mm x 1710mm, and the wheelbase reaches 2785mm, giving it a stable body structure and comfortable riding space. The front and rear wheelbases are 1585mm and 1580mm respectively, ensuring good driving stability and handling. The tire size is 225/55 R18, which is matched with the classic design style, not only strengthens the visual impact of the vehicle, but also provides excellent grip and driving performance.

The interior design of the Blue Electric E5 pays attention to the fusion of details and a sense of technology, and is characterized by a simple style without losing a sense of quality. The steering wheel is made of leather material, providing a good grip and comfort, and supports manual up and down adjustment, which is convenient for drivers to adjust according to their needs. The center console is equipped with a large 12.3-inch screen, which clearly displays multimedia information, navigation system, telephone and air conditioning control functions, and integrates an automatic speech recognition system, which is convenient to operate. In terms of seats, the main driver’s seat and the passenger’s seat are made of imitation leather, providing a good riding experience, supporting front and rear, backrest and high and low multi-directional adjustment, bringing a comfortable riding environment for passengers. The rear seats support backrest adjustment and can be proportionally reclined to meet a variety of load needs. The overall interior design is designed to enhance driver convenience and occupant comfort.

The 1.5L 110-horsepower L4 engine on the Blue Electric E5 has a maximum output of 81 kilowatts and a maximum torque of 135 Nm. Combined with the high-efficiency E-CVT continuously variable transmission system, it provides strong power and good fuel economy.

Summarizing the evaluation of car owners, the Blue Electric E5 undoubtedly meets the needs of family travel with its comfortable seat hemming and spacious interior space. The seven-seat design adds practicality, and the high-end atmospheric appearance design wins the favor of car owners. Overall, the Blue Electric E5 has left a deep impression on car owners in terms of practicality and aesthetics.

On September 28, the EZ-6, the first product of Changan Mazda’s electrification transformation, officially opened for pre-sale, with a pre-sale price of 16-200,000 yuan. The EZ-6 is based on the first joint venture new energy pure electric technology architecture "Power Smart", which can provide pure electric or extended range two power models. Among them, the pure electric model has a range of up to 600 kilometers (CLTC working conditions), and the measured range of the extended range power model can reach 1301 kilometers.

In this pre-sale, EZ-6 launched a total of 7 models of pure electric and extended range, including 4 models of extended range and 3 models of pure electric. From now on, the first 10,000 users who book a car at the dealership store and the Yuema Star APP/Mini Program can enjoy 3 car purchase benefits: the next order of the Zhiya version will be upgraded for a limited time to a configuration worth 15,000 yuan, including: 14 high-performance speakers SONY audio, adaptive suspension electric rear wing, 50-inch high definition AR-HUD, Michelin e · Lingyue tires; the next order of the Zhizun version will be upgraded for a limited time to a main and auxiliary zero-gravity seat worth 10,000 yuan, with 120-degree cloud suspension adjustment and 8 massage modes; Pre-sale bonus: unlimited car flow, and you can also get a 1:18 smart audio car model and a panoramic sunshade. The new car is expected to be officially launched on October 26.

In appearance, the EZ-6 inherits the core "soul" design of Mazda. The body as a whole shows a simple, smooth and stretched "fashionable coupe style", which is in the same vein as Mazda’s legendary coupes such as MAZDA6 and MAZDA COSMO. The interior of the family-style big mouth grille is changed to a laser-carved star design, and the "Wings of Light" light group can display the corresponding lamp language according to the unlocking or charging (0%, 50%, 100% three charging states). The special grille for the model adopts a hot-stamped silver metal film on the grid pattern to hide the cooling hole. At the same time, it includes the function of active air intake grille to optimize heat dissipation, reduce wind resistance and improve battery life. The through-type tail light adds 4 round gun downlights on both sides to fully reflect the characteristics of Mazda. At the same time, it adopts a borderless door and a hidden door handle design.

The EZ-6 also offers an adaptive levitating electric rear wing with an opening angle of 10 degrees, supports 10 wake-up modes, opens when the vehicle reaches a speed of 90KM/h, and provides full vehicle downforce at high speeds. Two 19-inch aluminum alloy wheels are available, which can be paired with Michelin Lingyue e · Primacy tires.

Body size, length, width and height are 4921/1890/1485mm respectively, and the wheelbase reaches 2895mm. In terms of space, the second row of knee space can reach 103mm. The hatchback trunk has a capacity of 479 liters. For the interior part, the EZ-6 is made of NAPPA leather and suede high-grade fabrics. The main and passenger seats can be equipped with cloud suspension zero-gravity seats, which support 14-way electric adjustment, ventilation/heating/massage functions. Provide SONY 14 speakers luxury audio. In addition, the EZ-6 is equipped with an active air filtration protection system, with a particulate matter filtration efficiency of ≥ 99%, active ions release over 20 million/cm3 in 1 minute, and a bacterial virus removal rate of ≥ 92%. The automatic air conditioning system can achieve extreme cooling with a temperature reduction of 35 degrees in 10 minutes.

In terms of intelligent experience, the EZ-6 is equipped with the third-generation digital cockpit of Snapdragon, equipped with a 10.1-inch digital instrument and a 14.6-inch LCD floating screen, with a built-in Qualcomm Snapdragon 8155 chip. "Hi MAZDA" four-tone automatic speech recognition can execute multiple commands at the same time, and all occupants can issue commands individually. The system supports 3D holographic face non-sensory recognition login, 7 kinds of gesture recognition operations. Supports 11 kinds of intelligent scene modes, including some very practical scenarios, such as smoking mode, when smoking is detected, automatically lower the window, turn on air purification and other functions; winter mode, when the battery is in a low temperature environment, the air conditioner will turn on the rapid heating mode, and the engine of the model will start intelligently with the speed; after the car wash mode is started, automatically lock the charging port and close the window and scraper.

In terms of smart driving, the EZ-6 is equipped with 22 sensors, including 5 high definition cameras, 5 millimeter wave radars, and 12 ultrasonic radars. Equipped with a 180-degree panoramic chassis system. AR-HUD has the function of all-lane AR real scene fusion, supports L2.5 intelligent parking function, and has 6 intelligent parking functions: APA in-car parking assistance, RPA remote control parking assistance, RSIO remote control entry and exit assistance, RMA remote intelligent parking, and RADS tracking and reversing.

In terms of power, the EZ-6 provides pure electric and stepless range extension dual power modes. The pure electric model is a single-motor rear layout, with a maximum power of 190kW and a maximum torque of 320 Nm. Including 480KM and 600KM battery life versions (CLTC working conditions), the battery capacity is 56.1KWh/68.8KWh, and the energy consumption for 100 kilometers is 13.2-13 KWh. Equipped with 3C ultra-fast charging Qiji battery, 30% to 80% charging is the fastest for 15 minutes. Its safety standard can reach 60 minutes of salt water immersion + high-pressure water spray without leakage, 140 seconds of 800-degree flame combustion without fire, 5mm steel needle penetration without explosion, and no obvious deformation when falling from a height of 5 meters.

Model, single motor + 1.5L naturally aspirated engine. Provide 28.4KWh and 18.9KWh battery packs, pure electric cruising range is 200KM and 130KM respectively. The comprehensive fuel consumption of oil and electricity is about 3L/100km, and the comprehensive battery life can reach 1301KM. 30% to 80% charging takes 20 minutes at the fastest.

Inheriting Mazda’s proud driving experience, the EZ-6 continues the power tuning of fuel vehicle calibration, achieving acceleration without rushing, braking without nodding, cornering without dizziness, more accurate steering, millisecond-level body response, and a perfect body axle-load ratio of 50:50. The EZ-6 is equipped with a rear H-arm multi-link independent suspension as standard, which greatly improves the rear suspension following. The multi-link design can better control the vehicle’s dynamics and posture, and provide clearer and more accurate road feeling feedback. The yaw rate of the EZ-6 body is closer to the human body’s perception, and by increasing the steering force and damping in the central area of the steering system, the driver’s sense of precise control of the vehicle is improved. Of course, the specific feeling can only be evaluated after the test drive.

In terms of passive safety, the EZ-6 is equipped with a 7-horizontal and 5-vertical all-steel cage-type safety structure. The roof compression beam is reinforced with 2,000Mpa, and the main body of the cage structure is all 1,500Mpa ultra-high-strength steel. The internal anti-collision steel beam of the door is composed of 6 1,500Mpa ultra-high-strength steel, accounting for 86% of the high-strength steel of the car body.

On the occasion of the pre-sale of Mazda EZ-6, Changan Mazda also released the next phase of the goal. It plans to launch at least one new energy model to the Chinese market every year from 2024 to 2027, covering the sedan and SUV segments. The goal is to invest a total of 10 billion yuan in the new energy field by 2027, and the sales of new energy models will account for 90%. That is to say, Mazda will not only completely break the rumors of withdrawing from China, but also further consolidate the new cooperation model with its partner Changan. It is not only rooted in China, but also developing new energy products globally.

1905 movie network news The highly anticipated film has continued to have a solid box office reputation since its release on July 19. Not only did the score of present on all major platforms not drop but rose, but it surpassed the total box office of the previous work in only three and a half days. The first week accumulated 177 million, achieving a gorgeous double counterattack. After six consecutive days of release, it won the championship of the single-film box office, box office ratio, and number of viewers. Two "40 million +" on the first weekend helped the single-day box office and number of viewers exceed the first day to achieve reverse growth. As of 22:30 on July 24, more accumulated 198 million and 200 million in advance. In order to give back to the audience’s love, the film released a special highlight of the "Battle of the Case Library" in the film, watching how the embroidered spring knife fights the meteor hammer in this highlight, which is known as the essence of the whole film’s action design. The film will also start the second stage of the roadshow from the 25th to the 28th. Director Lu Yang and Zhang Zhen will arrive in Shenzhen, Changsha, Xi’an and Chengdu to meet local fans.

　

Six days and 6 consecutive titles 198 million "Embroidery Spring Knife · Shura Battlefield" box office reputation continues to develop

Since its release on July 19, the movie "Embroidery Spring Knife · Shura Battlefield" has been presented on all major platforms with a solid reputation: 8.4 tickets, 8.5 for cat-eye audiences, 8.3 for Guevara, 8.0 for entertainment tickets, and 8.0 for movies. On the always harsh Douban platform, the film has received nearly 60,000 comments, and its score of 7.6 is even higher than the previous work’s 7.5 points. The good reputation that does not move like a mountain has also been transformed into a continuous effort at the box office. The film has won 6 times in a row in six days of release. The single film’s box office, box office ratio, and number of viewers on the day are the first. The first weekend’s two "40 million +" not only made the single-day box office and the number of viewers exceed the first day, but also made the film’s first week box office reach 177 million, which has exceeded the total box office of the previous film by 75%. Its high quality, hot topic and high reputation have become the three major boosters of battery life. As of 22:30 on July 24, the film’s box office has accumulated 198 million and is about to officially pass the 200 million mark.

　

On the first day of its release in 2014, it achieved 7.18 million box office, and with the assistance of quality and word-of-mouth, it walked out of a way of counterattack. And "Embroidery Chun Knife · Shura Battlefield", which has been polished and upgraded for three years, not only won more than 5 times the 38.37 million of the previous work on the first day, but also continued the "counterattack" style of the series. It only took three and a half days to complete the comprehensive transcendence of the previous work’s word-of-mouth and box office. It was promoted to the recent phenomenon film, and also showed the long-term strength of "Embroidery Chun Knife · Shura Battlefield".

　

"Don’t be afraid of textual research" became an easter egg outside the film, and the classic "Meteor Hammer War" feature clip was released

One of the major features of the "Embroidery of Spring Knife" series is that the story background is embedded in the real history, which is highly credible, which has also promoted many professional discussions on different content among different groups of people. It can be called an easter egg outside the film, and it has also made the "Embroidery of Spring Knife" series "not afraid of textual research film" title. As early as the end of the previous film, Zhao Jingzhong (Nie Yuan) and the cavalry were talking in which language, fans had already conducted some verification. Before the release of "Embroidery of Spring Knife · Shura Battlefield", it has attracted much attention from weapons to characters. The audience not only extended the discussion of Xin Zhilei’s Japanese saber technique, the black gold fire gun of the Ming soldiers, and the impermanence of the brocade-clothed guards in the film, but also verified that Shen Lian and Pei Lun were indeed people in history, and even Shen Lian later replaced his father’s embroidered spring sword, which was verified as a treasure sword handed down during the Jiajing period.

　

In the exciting feature clip of the "Battle of the Case Library" specially broadcast by the film, the stunning appearance of the Meteor Hammer is the team’s reference to a large number of historical documents, combined with specific historical facts, characters and environments to create. While Shen Lian and Chief Zheng embroidered the spring knife battle with the Meteor Hammer outside the case library is the most amazing fight in the whole film. The fight, plot and characters are intertextual, and they are not limited to moves and even skillfully integrate parkour and other elements. The actual battle also makes the audience immersed in it. After watching the movie, many viewers said: "The scene of the Meteor Hammer has an extreme style. The sound effects of the weapons are solid and vivid, and the action and editing are getting faster and faster. In the end, the cutting is crazy, until it reaches the realm of death fighting." In this regard, director Lu Yang revealed: "Meteor hammers are rarely depicted in action movies. This time, we found decathlon champion Liu Fengchao to practice for this weapon for half a year." The specially exposed "Battle of the Case Library" is also a feature clip that reappears in the film after "Blowing Warm Water" and "Pei Lun’s Question". While giving back to the audience, it also allows netizens who have not yet watched the movie to feel the quality and brilliance of "Embroidery Spring Sword Shura Battlefield".

　

The movie "Embroidered Chun Dao · Shura Battlefield" has been released on July 19 and continues to be hot, and will start the second stage of the roadshow from the 25th to the 28th. Director Lu Yang and Zhang Zhen will arrive in Shenzhen, Changsha, Xi’an and Chengdu successively to meet with local fans. The film is the first work of Bad Monkey Film’s "72 Change Film Project". It is produced by director Lu Yang and Ning Hao. Chen Shu, Lu Yang and Yu Yang serve as screenwriters. It also brings together Zhang Zhen, Yang Mi, Zhang Yi, Lei Jiayin, Xin Zhilei, Jin Shijie, Liu Duanduan, Li Yuan, Wu Qiang, Yang Yi, Wu Xiaoliang, Li Hongtao, Liu Fengchao, Yuan Wenkang, Ma He, Liu Tingzuo, Wang Renjun and other powerful lineups.

1905 movie network news On April 29, the actor forwarded the relevant materials of the documentary, recommending this excellent documentary to everyone, and also wrote: "Authenticity is the most precious value of documentary films. In the face of life and death tests and extreme dangers, the courage and determination of every ordinary person are of great significance."

The documentary "Captain Everest" tells the story of ordinary people who are unwilling to embark on the journey of Mount Everest under the leadership of mountain guides. After overcoming various difficulties, this folk mountaineering team competed with foreign professional mountaineering teams to reach the top of the world step by step. During the filming process, the film also set a record for the highest altitude to complete the aerial shooting of the drone.

In the context of mountaineering, the process of ordinary people pursuing their dreams is moving, which also moved Peng Yuyan. He encouraged everyone: "I hope we can all have the strength to move forward, the courage to move forward, and we will encourage you in the face of difficulties." It is reported that the film is scheduled for May 13, and an advanced screening event will be held from April 29 to May 4.

Feature: Picture Channel

　　　　Data map: China’s "Beidou" navigation satellite

　　　　Data map: US GPS satellite

　　　　The US GPS system is a satellite navigation and positioning system widely used around the world. At present, Russia’s "Glonass" system, Europe’s "Galileo" system and China’s "Beidou" system can enter the field of competition with GPS systems. However, on the 13th, the US Global Strategy Network published an article claiming that although countries are competing fiercely around the global satellite positioning and navigation system, the US GPS system still dominates, and other countries’ systems have many problems.

　　　　There’s a global recognition of what GPS can do.

　　　　The GPS system is a new generation of satellite navigation and positioning system developed by the United States since the 1970s. It took 20 years and cost $20 billion. It was fully completed in 1994. It has the ability to perform all-round real-time three-dimensional navigation and positioning at sea, land and air. The current GPS system consists of 24 working satellites and 4 spare satellites, which are distributed in 6 equally spaced orbital planes, with 4 working satellites on each orbital surface, and the satellite orbit is nearly circular. These satellites form a network with ground support systems to broadcast their position information to the world.

　　　　The GPS system was first used in combat in the Gulf War before it was fully completed in 1991, and it achieved good results. Subsequently, it played a big role in the Kosovo War, the Afghanistan War and the Iraq War. For example, the US B-2 strategic bomber itself adopted the Global Position System for navigation and positioning. After the 16 guided bombs it carried were changed from laser guidance to Global Position System guidance, the aircraft was capable of precision strikes at night and all-weather. With the maturity of the GPS system, its use has also expanded from military to civilian fields, and the market space has expanded rapidly.

　　　　The current GPS system provides two kinds of positioning signals, one is the so-called P code, which is encrypted and played for military use, with a positioning accuracy of less than 3 meters; the other is the C/A code, which is interfered by the standard positioning signal, with a positioning accuracy of about 100 meters, for civilian users. This code can be filtered out using the base station differential technology to achieve an accuracy of about 10 meters.

　　　　The United States believes that other countries’ systems are not competitive

　　　　Global Strategy Network believes that although Russia, the European Union and China are vigorously developing their own global navigation and positioning system, hoping to compete with the GPS system, but at present, these three systems still have many defects, it is difficult to compete with the GPS of the United States.

　　　　Russia has been promoting the "GLONASS" system against the US GPS since 1976 during the Soviet era, and once reached a peak of 24 satellites in operation in 1995. But the end of the Cold War cut off the financial chain for developing and maintaining the system. By the end of 2002, the "GLONASS" system had only seven satellites in orbit. Since then, Putin’s government has stepped up the construction of the "GLONASS" system and launched a series of newly developed and more powerful satellites. By the end of 2007, the system had 18 satellites in orbit. In 2008, Russia plans to launch eight more satellites into the sky to replace the old satellites, which will restore the "GLONASS" system to "health". However, the Global Strategy Network believes that it must be seen that almost all the funds for the construction of the "GLONASS" system come from the Russian government. The current era of high oil prices has injected impetus into Russia’s economic development, so that it has sufficient funds to develop the Global Navigation and Positioning System. Maintaining the system in the future will also require a large amount of money, which will be a heavy pressure on the Russian government and will directly affect the reliability of the Russian-made system.

　　　　Galileo is the world’s first civilian-based global satellite navigation and positioning system. In March 2002, European Union countries agreed to spend $2.70 billion to complete the deployment of the "Galileo" satellite navigation and positioning system in 2007, and plan to be completed and put into operation in 2008. Six years after the launch of the plan, some institutional problems in the European Union itself have slowed the progress of the whole plan, according to the Global Strategy Network. The "Galileo" plan is in trouble because the major European companies that won the bidding cannot agree on the cost and division of labor. So far, only one test satellite has been launched, and the second satellite will be launched this month. Its operation time has also been delayed until 2014. Arguably, current technical hurdles and financial difficulties stand in the way of Europe’s "Galileo" project, which is expected to cost $11 billion when completed, several times more than originally planned.

　　　　The network also said that China’s Beidou system has launched four satellites, covering only East Asia, focusing on China’s coastal areas. It cannot cover the whole of China, let alone the polar regions. At the same time, the "Beidou" system has poor positioning accuracy near the equator, and the number of users is limited. In addition, the network also believes that the system’s anti-jamming ability is weak and the reliability is far inferior to the GPS system.

　　　　Other countries’ strength is not so bad

　　　　Although the Global Strategic Network has detailed the various shortcomings of other countries’ global navigation and positioning systems, in fact, once these systems are successfully built, they will have characteristics that GPS systems cannot match.

　　　　Some experts in the European Union say the Galileo system has advantages in many ways. For example, its number of satellites is as high as 30, and the coverage area will be twice that of the US GPS system. In addition, the orbital position of the "Galileo" satellite is higher than that of the US GPS; the maximum accuracy of the three signals it provides is 10 times that of the US GPS, and the error range of determining objects will be within 1 meter, which is better than the error of the US GPS system of 10 meters, and can provide real-time positioning information. Many experts have figuratively said that if GPS can only find streets, "Galileo" can find garage doors. Some experts say that although the positioning accuracy of Russia’s "GLONASS" satellite positioning system is slightly lower than that of the GPS system and the "Galileo" system, its anti-jamming ability is the strongest.

Editor in charge: Li Xiuwei

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

　　On the morning of April 3rd, the first delivery ceremony of Xiaomi SU7 was held in the assembly workshop of Xiaomi Automobile Factory in Yizhuang, Beijing. Lei Jun, founder, chairman and CEO of Xiaomi Group, attended the ceremony and personally delivered the car to the first batch of car owners. The delivery center of 28 cities nationwide also started the first batch of delivery simultaneously.

　　Earlier in the day, Lei Jun also announced in Weibo that starting from today, Xiaomi will officially become a car factory.

　　Lei Jun said at the delivery ceremony that in just a few days, Xiaomi SU7 had more than 100,000 orders, and the number of lock orders had exceeded 40,000.

　　It is understood that Xiaomi Automobile’s after-sales network has set up 58 service centers nationwide. In terms of car owners’ service, Xiaomi Auto has established an "exclusive service butler group" for every car owner in Xiaomi Auto App. The service butler+technical experts respond to users’ needs 7×24 hours, and the service process is transparent and traceable. Car owners can enjoy the one-stop service of ordering, picking up, repairing and delivering cars from the App without leaving home. In case of vehicle failure, in addition to providing online diagnosis service for 7×24 hours, when users meet the needs of simple disassembly, pure software failure, tire repair, etc., mobile service vehicles and road rescue can also respond at any time to protect users from traveling.

　　At the same time, Xiaomi Automobile Factory is arranging production in an orderly manner for existing orders, and accelerating the production process steadily and orderly. Xiaomi Automobile Factory, located in Yizhuang, Beijing, has the characteristics of high automation and intelligence. After the production capacity is full, a brand-new millet SU7 will be off the assembly line every 76 seconds. Xiaomi Automobile Factory integrates advanced intelligent technology with traditional intellectual innovation, and more than 700 robots directly serve the production line, realizing 100% automation of key processes such as large die casting, stamping, body connection, body assembly, painting and final assembly, fully ensuring production capacity, and finely controlling production quality to ensure that every millet SU7 can be delivered to users quickly and with high quality.

　　It is understood that at present, Xiaomi Automobile Factory is making every effort to increase production capacity, and fully mobilizing supply chain partners to fully guarantee supply. With efficient and high-quality operations, it will steadily promote the delivery of existing orders as soon as possible and the orderly handling of future orders to ensure the delivery experience of users.

　　This delivery will be the founding version of Xiaomi SU7. The non-original versions of Xiaomi SU7 and Xiaomi SU7Max start delivery at the end of April, and the Xiaomi SU7Pro start delivery at the end of May.

　　Regarding the issue of delivery, Xiaomi Auto officially replied that the first batch of founding editions totaled 5,000 units. In order to start delivery for car owners as soon as possible, the way of production in advance was adopted, and very strict standards were set in all aspects of the whole delivery process such as production, quality inspection and logistics. The original version of the vehicle will complete all the production and quality inspection processes in the near future, and it is being sent to 29 cities one after another and delivered to users.

　　Xiaomi Automobile said that it is currently in a state of explosive orders, and there are continuous new lock orders every day. Orders will be scheduled and delivered in the chronological order of the final lock.

　　Earlier, a video on the Internet broke the news that the test drive of Xiaomi SU7 found abnormal sound and leakage. In this regard, Xiaomi Automobile replied that after investigation, it was confirmed that the actual situation was: at about 11: 30 am on April 1, the clerk of Xiaomi Automobile Store in Xiamen stopped after a sudden abnormal noise while taking the customer for a test drive, and found that the vehicle was in a stable state and the chassis was normal, so the car was driven back to the store normally; After detailed inspection in the store, it was found that a stone invaded the position of the brake disc, causing abnormal noise; After the stone is taken out, the abnormal sound is eliminated and returned to normal.

　　As for the water marks around the car body, it is due to the recent rain in Xiamen, and the vehicle has traveled through the water accumulation area. It is normal for the car body to leave water marks after parking. After testing, the whole vehicle has no leakage, no leakage point, the kettle liquid level is normal, and there is no relevant liquid level alarm fault light prompt.

　　It is worth mentioning that due to the expected release of Xiaomi Automobile, the share price of Xiaomi Group has continued to rise since March this year. On April 2, Xiaomi Group’s share price rose back to the issue price, reaching a maximum of HK$ 17.34 per share, up 8.97% on that day. On April 3, Xiaomi Group’s share price fell back. As of press time, the intraday share price was HK$ 15.90 per share.

　　The movie "Mars Rescue" describes the plot of the protagonist trying to grow potatoes on Mars. Now, this vision is expected to be completed by China. In 2018, the popular science payload "Lunar Micro-Ecosphere" will land on the lunar surface as a special passenger on Chang ‘e IV, where potato seeds, Arabidopsis seeds and silkworm eggs will be placed. Two kinds of plants will take root and sprout within the 100-day experimental period and produce the first flower on the surface of the moon. Silkworm will also complete the complete life cycle of egg hatching, larval growth and development and cocoon breaking into butterflies.

　　The reporter of Beijing Youth Daily learned that Professor Xie Gengxin, the chief designer of "Lunar Micro-Ecosphere", said that by the end of 2018, the popular science payload will "ride" Chang ‘e IV to the moon, realizing the first biological experiment on the surface of the moon. This biological experiment will be broadcast live to the whole world through a small camera.

　　On June 18th, Xie Gengxin, the chief designer of "Lunar Micro-Ecosphere", was interviewed by Beijing Youth Daily, and introduced in detail the idea and process of this biological experiment, such as planting potatoes on the moon. In Xie Gengxin’s view, although many difficulties need to be overcome, this experiment is of far-reaching significance. It will be the first lunar biological experiment for human beings, which is of great significance to the future survival of human beings on extraterrestrial planets.

　　The first biological experiment on the surface of the moon

　　Beiqing Daily: Why was there such an experimental idea at the beginning?

　　Xie Gengxin: Actually, growing organisms on other planets is an area that many countries are studying. China’s previous exploration has landed on the moon, and this experiment is another innovation in the exploration process.

　　Beiqing Daily: Who is conducting this experiment?

　　Xie Gengxin: This project is a popular science load led by Chongqing University. It has been an experiment for more than two years. In addition to Chongqing University, Hunan University, Beihang University, China Aerospace Science and Technology Group and other universities and enterprises have also participated in it, involving multiple R&D teams with interdisciplinary subjects such as machinery, control, environment, biology, optics and energy. There are more than twenty staff members at the core of the team.

　　Beiqing Daily: What is the "lunar micro-ecosystem"?

　　Xie Gengxin: This is a cylindrical device, with a height of 18 cm and a diameter of 16 cm. It is made of aluminum alloy, and the national flag of China and the signs of Chongqing University and Research Center are affixed on the surface. The weight of the whole popular science load lunar micro-ecosystem is 3 kg, but its cost is more than 10 million yuan, and the camera alone is 600 thousand yuan.

　　Beiqing Daily: Compared with other countries, what is the international position of this exploration?

　　Xie Gengxin: This exploration in our country is the first biological experiment on the moon, which is ahead of the United States, Russian and other countries. This exploration will also prove that among many countries in the world, our country’s space exploration is changing from the previous follow-up to the leading and leading stage.

　　Different from the first flower in outer space opened by NASA space station in the United States last year, our experimental location is 380 thousand kilometers away from the earth, which is much farther than that of the International Space Station, which is more than 300 kilometers away from the ground.

　　Planting with large temperature difference and strong radiation on the moon faces many challenges.

　　Beiqing Daily: What are the difficulties to overcome this time?

　　Xie Gengxin: On the moon, it is 14 consecutive days of daylight and then 14 consecutive days of darkness. The high temperature can reach more than 100 degrees Celsius, and the low temperature drops to more than 100 degrees Celsius below zero.

　　In addition, the ultraviolet rays on the moon have not been filtered, and the survival of animals and plants needs to face harsh environments such as high radiation and microgravity. This is far from the living environment on earth. These are all difficult problems to overcome.

　　Beiqing Daily: What do potatoes, Arabidopsis and silkworms live on?

　　Xie Gengxin: Our "lunar micro-biosphere" is actually simulating the living environment of animals and plants on the earth. The device will contain water and equipped nutrient solution, and the temperature in the jar will be kept between 1℃ and 30℃ through certain technology, and the humidity and nutrients inside will be controlled well.

　　In addition, the photosynthesis of animals and plants is carried out by absorbing the natural light of the moon, and there is no light in the whole device. The light pipe in the "jar" absorbs the natural light on the surface of the moon for photosynthesis, and the released oxygen is absorbed by silkworm eggs, and then the silkworm eggs discharge carbon dioxide and domestic garbage for plant seeds.

　　Beiqing Daily: How can animals and plants carry Chang ‘e to the moon to overcome the overweight problem?

　　Xie Gengxin: A difficult problem in the experiment process is how to fix the seeds and silkworm babies in a "jar" so that they will not be scattered due to overweight and other pressures during launch.

　　We have repeatedly calculated the design and weight of the container, for example, because the soil is too heavy and the utilization efficiency is not high, we chose nutrient solution, and the seeds and silkworm babies have also been fixed under overweight conditions through technology.

　　Potatoes are expected to be a food for human beings to survive in space.

　　Beiqing Daily: Why did you choose potato, Arabidopsis and silkworm?

　　Xie Gengxin: First of all, from the biological conditions, the selected plants and organisms should be relatively resistant to high and low temperatures, and the growth cycle should not be very long. After experiments, these three kinds of animals and plants are relatively qualified.

　　In addition, the choice of potato is also to provide support for the next step of human survival in space. At present, many countries and research institutions in the world regard potato as the main food for human survival in space.

　　Secondly, the choice of animals and plants will also be close to the life of ordinary people and conform to the cultural tradition of China. Potatoes are the most common food, and silkworm babies are cute. There is also a step of breaking cocoons into butterflies in the growth cycle, which has a good moral and symbolizes the progress and innovation of China in space exploration.

　　Beiqing Daily: Is the potato cultivated in the later period expected to become human food?

　　Xie Gengxin: It’s a possibility. We will conduct experiments on the earth at the same time and under the same conditions, and compare and analyze the data of the two. Through experiments, it is possible that the quality and yield of potatoes planted on the moon are relatively high, but this needs further research.

　　Beiqing Daily: Is it possible for humans to survive on the moon in the later period?

　　Xie Gengxin: If plant seeds can germinate, grow and bloom in this environment, silkworm eggs can hatch normally, larvae can grow and develop, and break cocoons into butterflies, which shows to some extent that it is not a dream for human beings to live on the moon.

　　If the experiment is successful, it will provide technical support and lay a foundation for human beings to carry out the survival of extraterrestrial planets. Just as the micro-ecological circle on the moon is infinitely large, theoretically, human beings can also live on the moon.

　　Text/reporter Zhang Xiangmei Intern reporter Zhang Cong