During the National Intellectual Property Publicity Week in 2023, students from Heng Chang Dianxiang Primary School in Yuquan District, Hohhot City, Inner Mongolia Autonomous Region showed their intellectual property manuscripts to their classmates. Ding genhou

　　In Beijing, the Municipal Intellectual Property Office and 13 colleges and universities have jointly developed information public services to promote the generalization and accuracy of intellectual property information public services; In Shandong, the popularization activities of "Intellectual Property Entering Campus" were held in Qilu University of Technology and Jinan University. The lecturers focused on the topics of patent application, protection and achievement transformation, and answered questions face to face for college teachers and students … … The National Intellectual Property Publicity Week with the theme of "Strengthening the legal protection of intellectual property rights and strongly supporting all-round innovation" was held from April 20 to 26, and there were many highlights in various places.

　　Protecting intellectual property rights means protecting innovation. In recent years, China has made solid progress in building a strong intellectual property country, and intellectual property rights have increasingly become the standard for scientific and technological innovation and high-quality development. What is the current situation of intellectual property protection in China? What are the new features of high-quality development of intellectual property rights? What convenience does public service of intellectual property bring? The reporter conducted an interview.

　　The legal system of intellectual property rights has been continuously improved and the protection has been continuously enhanced.

　　In February this year, the Beijing Intellectual Property Court held an appointment ceremony, awarding letters of appointment to 115 part-time technical investigators from various fields such as machinery, medicine, materials and communication. These technical investigators have rich practical experience. In the next three years, they will assist judges to solve technical problems in cases involving the quality of innovative achievements and cutting-edge technologies, and inject "outside brain" power into escort innovation.

　　"We are a group of technical translators, technical staff and technical investigators around the judges, and we will quickly and accurately convey the technical facts identified to the judges." Zhang Hui, technical investigator of Beijing Intellectual Property Court, said.

　　The appearance of technical investigators is a microcosm of China’s continuous strengthening of intellectual property protection. The Civil Code has established major legal principles for protecting intellectual property rights according to law, the Patent Law, Trademark Law and Copyright Law have been revised, and the legislation on intellectual property rights in new fields and formats such as big data, artificial intelligence and genetic technology has been accelerated … … In recent years, China’s intellectual property legal system has been continuously improved, and the protection has been continuously enhanced. The social satisfaction of intellectual property protection has increased from 63.69 points in 2012 to 81.25 points in 2022.

　　In the past five years, the people’s courts have concluded 2.194 million intellectual property cases in the first instance, an increase of 221.1% year-on-year. China has become the country with the largest number of intellectual property cases and one of the countries with the shortest trial period. China has also established a punitive damages system with high international standards. According to the data of the Supreme People’s Court, the amount of compensation awarded for IPR infringement cases in 2022 increased by 153% compared with that in 2018.

　　In terms of administrative protection, in 2022, the intellectual property department handled 58,000 administrative adjudication cases of patent infringement disputes, handled 71,000 applications for rights protection assistance, and accepted 88,000 disputes mediation.

　　Not long ago, the construction of the first batch of national intellectual property protection demonstration zones was officially launched. This is another important measure for China to comprehensively strengthen the protection of intellectual property rights and strive to create a market-oriented, rule-of-law and international first-class business environment. China National Intellectual Property Administration, together with several departments, has worked out more than 20 "policy lists", such as supporting the rapid collaborative protection system of intellectual property rights, supporting the centralized examination of patent applications, and supporting the establishment of a "through train" for major patent infringement disputes, encouraging people to try first, and striving for an "experimental field" for innovative measures of intellectual property protection.

　　The relevant person in charge of China National Intellectual Property Administration said: "In the next step, we will strengthen the guidance for the construction of the first batch of demonstration zones in accordance with the overall plan of the National Demonstration Zone for Intellectual Property Protection and establish ‘ There are advances and retreats ’ The working mechanism, timely summarize and refine useful experiences and effective practices, promote replication and promotion nationwide, and promote the overall improvement of the national intellectual property protection capacity and level. "

　　The "gold content" of intellectual property rights has been significantly improved, from pursuing quantity to improving quality.

　　The rotating speed reaches more than 30 thousand revolutions per minute, but the floating range of the shaft is only a few microns … … In Shandong Tianrui Heavy Industry Co., Ltd., the magnetic levitation motor independently developed by the enterprise is running at high speed; In the production workshop, the important component of magnetic suspension power equipment, "three-dimensional flow impeller", is continuously milled. Blowers, vacuum pumps, air compressors and refrigerators using magnetic levitation technology serve the industries of paper-making, cement and steel, helping to achieve the goal of "double carbon".

　　Magnetic levitation technology enables enterprises to obtain the "acceleration" of innovation and development. In the exhibition hall of Tianrui Heavy Industry, a "patent wall" stands out. "Through the cultivation of high-value patents, we have gradually formed two patent groups of magnetic levitation and rock drills and more than 300 core patents, and the patent layout has been gradually improved to build the core competitiveness of enterprises. At the same time, through the transformation of high-value patents, it will promote the high-quality development of enterprises. " Li Yongsheng, chairman and chief scientist of the company, said.

　　In recent years, more and more innovative subjects have been recognized by the market by virtue of high-level intellectual property creation. TCL Huaxing Optoelectronic Technology Co., Ltd. has gradually built a highland of intellectual property rights by using various forms such as patented technology and technical standards. By the end of 2022, TCL Huaxing had granted more than 22,000 patents and applied for more than 14,000 PCT international patents.

　　The obvious improvement of the "gold content" of intellectual property rights is one of the characteristics of the high-quality development of intellectual property rights in China in recent years. As the first country in the world with the effective number of domestic invention patents exceeding 3 million, the effective number of invention patents in China ranks first in the world. By the end of 2022, the number of high-value invention patents reached 1.324 million, accounting for more than 40% of the effective invention patents; China has 9.4 high-value invention patents per 10,000 population, and domestic enterprises have 968,000 high-value invention patents; The average maintenance period of domestic high-value effective invention patents is 8.3 years, and the number of effective invention patents with a maintenance period of more than 10 years reaches 444,000.

　　"China is changing from a big country that introduces intellectual property rights to a big country that creates intellectual property rights, and intellectual property work is changing from pursuing quantity to improving quality." The relevant person in charge of China National Intellectual Property Administration said that China National Intellectual Property Administration will continue to implement the Outline of Building a Powerful Country with Intellectual Property Rights (2021— "2035)" and "The 14th Five-Year Plan for the Protection and Application of Intellectual Property Rights" put quality in a more prominent position, cultivate more high-value core patents, accelerate the realization of "two transformations", and help the high-quality development of economy and society with the high-quality development of intellectual property rights.

　　The public service of intellectual property rights was further optimized, and the accessibility and convenience were improved.

　　In 2022, the extracorporeal membrane oxygenator jointly developed by department of mechanical engineering, Tsinghua University, Tsinghua University Institute of Precision Medicine and Chang Gung Memorial Hospital, Tsinghua, Beijing, successfully achieved a small batch of prototype and successfully completed the animal pre-experiment. In addition to independent innovation in core mechanism and design, key materials and coating technology, with the help of Tianjin Center for Patent Examination and Cooperation of China National Intellectual Property Administration Patent Office, the team also made independent patent layout and cultivated a series of high-value patents, which laid the foundation for subsequent productization.

　　In order to increase the support for patent examination of key industries and major scientific research projects, China National Intellectual Property Administration provides priority examination, centralized examination, roving examination and other services, strictly authorizes patent examination, and further improves the quality and efficiency of patent examination.

　　In recent years, the public service of intellectual property rights has been further optimized, and the accessibility and convenience have been improved. Intellectual property public service institutions have achieved full coverage at the provincial level, and the coverage rate of comprehensive public service institutions at the prefecture and city levels has exceeded 40%; Newly open 11 kinds of intellectual property data, basically realize "should be open as much as possible", and increase the number of standardized data types allocated to local service outlets to 53; The national intellectual property service agencies have absorbed more than 928,000 employees.

　　In order to better contribute to scientific and technological innovation, the intellectual property department has continuously strengthened the construction of intellectual property information and intelligent infrastructure with the aim of facilitating the people and benefiting the people. On January 11th this year, China National Intellectual Property Administration "Patent Business Handling System" was officially launched. The system provides "one-stop" service for the applicant’s business such as invention patent, utility model patent, design patent, PCT international patent application and Hague appearance patent application, and also adds business types such as patent evaluation report and withdrawal of patent application, and provides information gadgets to improve the writing efficiency of application documents. In just four days, the system received 25,000 new applications and 54,000 procedural documents.

　　Finding a breakthrough for innovation and adding new kinetic energy to the industry has become an important mission for the development of intellectual property in the future. Shen Changyu, director of China National Intellectual Property Administration, said that in the future, we will vigorously strengthen the legal protection of intellectual property rights, promote the formation of a basic system to support comprehensive innovation, better support key core technology research, promote the deep integration of patent chain with innovation chain, industrial chain, capital chain and talent chain, and help realize high-level scientific and technological self-reliance.

　　Cctv newsAccording to the website of the National Bureau of Statistics, according to preliminary accounting, the GDP in the first three quarters was 59,328.8 billion yuan, up 6.9% year-on-year at comparable prices, and the growth rate was the same as that in the first half of the year, 0.2 percentage points faster than that in the same period of the previous year. In terms of industries, the added value of the primary industry was 4,122.9 billion yuan, a year-on-year increase of 3.7%; The added value of the secondary industry was 23,810.9 billion yuan, an increase of 6.3%; The added value of the tertiary industry was 31,395.1 billion yuan, an increase of 7.8%. In the third quarter, the gross domestic product increased by 6.8% year-on-year, and the economy operated in the range of 6.7-6.9% for nine consecutive quarters, maintaining medium and high-speed growth.

　　First, the grain production situation is good, and the animal husbandry is growing steadily.

　　The total output of summer grain in China was 140.52 million tons, an increase of 1.31 million tons or 0.9% over the previous year. The total output of early rice was 31.74 million tons, a decrease of 1.04 million tons or 3.2% over the previous year. Autumn grain is expected to get a good harvest. In the first three quarters, the output of pork, cattle, sheep and poultry was 58.77 million tons, up 0.8% year-on-year, of which the output of pork was 37.17 million tons, up 0.7%. The number of live pigs was 427.97 million, a year-on-year decrease of 0.8%; 482.24 million pigs were slaughtered, an increase of 0.6%.

　　II. Accelerating the development of industrial production and improving the efficiency of structural optimization.

　　In the first three quarters, the added value of industrial enterprises above designated size increased by 6.7% year-on-year, and the growth rate was 0.7 percentage points faster than that of the same period of last year. In terms of economic types, the added value of state-owned holding enterprises increased by 6.8%, collective enterprises increased by 0.3%, joint-stock enterprises increased by 6.8%, and foreign-invested enterprises from Hong Kong, Macao and Taiwan increased by 7.1%. In terms of three categories, the added value of mining industry decreased by 1.6% year-on-year, manufacturing industry increased by 7.3%, and electricity, heat, gas and water production and supply industries increased by 8.4%. In the first three quarters, the added value of high-tech manufacturing and equipment manufacturing increased by 13.4% and 11.6% respectively, which was 6.7 and 4.9 percentage points faster than that of industries above designated size. In the first three quarters, the production and sales rate of industrial enterprises above designated size reached 97.8%. In September, the added value of industrial enterprises above designated size increased by 6.6% year-on-year, 0.6 percentage points higher than that of the previous month and 0.56% higher than that of the previous month. In September, the purchasing managers’ index of manufacturing industry was 52.4%, 0.7 percentage points higher than last month, reaching the highest point since May 2012.

　　From January to August, the total profits of industrial enterprises above designated size nationwide reached 4,921.4 billion yuan, a year-on-year increase of 21.6%; The profit rate of main business income of industrial enterprises above designated size was 6.13%, an increase of 0.45 percentage points over the same period of last year. In August, the total profits of industrial enterprises above designated size increased by 24% year-on-year, 7.5 percentage points faster than last month.

　　Third, the service industry maintained rapid development, and the business activity index continued to improve.

　　In the first three quarters, the national service industry production index increased by 8.3% year-on-year, and the growth rate was 0.2 percentage points faster than the same period of last year. Among them, transportation, warehousing and postal services, information transmission, software and information technology services, leasing and business services grew rapidly. In September, the national service industry production index increased by 8.3% year-on-year, and the growth rate was the same as last month, 0.2 percentage points faster than the same month of last year. From January to August, the operating income of service enterprises above designated size increased by 13.5% year-on-year, 3.4 percentage points faster than the same period of last year; The operating profit of service enterprises above designated size increased by 22.8% year-on-year, accelerating by 22.4 percentage points year-on-year.

　　In September, the business activity index of service industry was 54.4%, 1.8 percentage points higher than that of last month and 2.1 percentage points higher than that of the same month of last year. The business activity indices of the wholesale industry, telecommunications, broadcasting, television and satellite transmission services, Internet and software information technology services, monetary and financial services, capital market services, insurance and other industries are all in the high boom zone of more than 60.0%. The new order index of service industry was 51.5%, and the expected index of business activities was 60.8%, which were 1.2 and 0.7 percentage points higher than that of last month respectively.

　　Four, the investment in fixed assets is stable and slightly slow, and the investment structure is adjusted and optimized.

　　In the first three quarters, the national investment in fixed assets (excluding farmers) was 458.478 billion yuan, up 7.5% year-on-year, and the growth rate dropped by 0.7 percentage points over the same period of last year. Among them, the state-owned holding investment was 16,816.4 billion yuan, an increase of 11.0%; Private investment was 27,752 billion yuan, up 6.0%, accounting for 60.5% of the total investment. By industry, the investment in the primary industry was 1,497.3 billion yuan, an increase of 11.8%; The investment in the secondary industry was 17,178.7 billion yuan, up by 2.6%, of which the investment in manufacturing industry was 14,081.9 billion yuan, up by 4.2%. Investment in the tertiary industry was 27,171.8 billion yuan, an increase of 10.5%. Infrastructure investment was 9,965.2 billion yuan, up by 19.8%, 0.4 percentage points faster than the same period of last year. Investment in high-end manufacturing and technological transformation of enterprises grew rapidly, while investment in high-energy-consuming industries slowed down. In the first three quarters, investment in high-tech manufacturing, equipment manufacturing and technological transformation of manufacturing increased by 18.4%, 8.3% and 12.1% respectively, while investment in high-energy-consuming manufacturing decreased by 1.9%. The investment in fixed assets reached 45.7 trillion yuan, up 3.3% year-on-year, and the growth rate was 1.9 percentage points faster than that in the first half of the year. The planned total investment of newly started projects is 37,634.7 billion yuan, up 2.4% year-on-year. From the ring comparison, investment in fixed assets (excluding farmers) increased by 0.56% in September compared with the previous month.

　　V. Investment in real estate development grew steadily, and the area of commercial housing for sale continued to decrease.

　　In the first three quarters, the national real estate development investment was 8,064.4 billion yuan, up 8.1% year-on-year, and the growth rate was 2.3 percentage points faster than that of the same period of last year. Among them, residential investment increased by 10.4%. The newly started housing area was 1,310.33 million square meters, up 6.8% year-on-year, of which the newly started residential area increased by 11.1%. The national commercial housing sales area was 1,160.06 million square meters, up by 10.3%, of which the residential sales area increased by 7.6%. The sales volume of commercial housing nationwide was 9,190.4 billion yuan, up by 14.6%, of which residential sales increased by 11.4%. The land acquisition area of real estate development enterprises was 167.33 million square meters, a year-on-year increase of 12.2%. At the end of September, the area of commercial housing for sale nationwide was 611.4 million square meters, a decrease of 12.12 million square meters from the end of last month. In the first three quarters, real estate development enterprises received 11,309.5 billion yuan in funds, up 8.0% year-on-year.

　　Six, the market sales continued to grow rapidly, and the online retail growth was strong.

　　In the first three quarters, the total retail sales of social consumer goods was 26,317.8 billion yuan, up 10.4% year-on-year, and the growth rate was the same as that of the same period of last year. Among them, the retail sales of consumer goods above designated size was 11,775.1 billion yuan, an increase of 8.5%. According to the location of business units, the retail sales of urban consumer goods was 22,559.2 billion yuan, an increase of 10.1%; The retail sales of rural consumer goods reached 3,758.6 billion yuan, up by 12.1%. According to consumption types, catering revenue was 2,842.7 billion yuan, up by 11.0%; Retail sales of commodities reached 23,475.1 billion yuan, up by 10.3%, of which retail sales of commodities above designated size reached 11,071.7 billion yuan, up by 8.5%. Sales of consumption-upgraded goods grew rapidly, with sports and entertainment products increasing by 17.4%, cosmetics by 12.1% and building and decoration materials by 12.6%. In September, the total retail sales of social consumer goods increased by 10.3% year-on-year, 0.2 percentage points faster than the previous month and 0.90% higher than the previous month.

　　In the first three quarters, the national online retail sales reached 4,878.7 billion yuan, up 34.2% year-on-year, 8.1 percentage points faster than the same period of last year. Among them, the online retail sales of physical goods was 3,682.6 billion yuan, up by 29.1%, accounting for 14.0% of the total retail sales of social consumer goods, up by 2.3 percentage points year-on-year; Online retail sales of non-physical goods reached 1,196.1 billion yuan, an increase of 52.8%.

　　Seven, the rapid growth of imports and exports, foreign trade structure continued to improve.

　　In the first three quarters, the total import and export volume was 20,293 billion yuan, a year-on-year increase of 16.6%. Among them, the export was 11.163 billion yuan, an increase of 12.4%; Imports reached 9,129.9 billion yuan, up by 22.3%. Import and export balance, with a surplus of 2,033.1 billion yuan. The proportion of general trade import and export increased. In the first three quarters, the import and export of general trade increased by 18.1%, accounting for 56.6% of the total import and export, an increase of 0.7 percentage points over the same period of last year. Mechanical and electrical products are still the main export force. In the first three quarters, the export of mechanical and electrical products increased by 13.0%, accounting for 57.5% of the total export. Imports and exports with some countries along the Belt and Road increased rapidly. In the first three quarters, China’s imports and exports to Russia, Poland and Kazakhstan increased by 27.7%, 24.8% and 41.1% respectively. In September, the total import and export volume was 2,458.9 billion yuan, a year-on-year increase of 13.6%. Among them, exports were 1,326 billion yuan, up 9.0%; Imports reached 1,133 billion yuan, up by 19.5%.

　　In the first three quarters, industrial enterprises above designated size achieved a export delivery value of 9,427 billion yuan, a year-on-year increase of 10.7%. In September, industrial enterprises above designated size realized export delivery value of 1,190.6 billion yuan, an increase of 9.8%.

　　Eight, consumer prices rose moderately, and industrial prices fluctuated.

　　In the first three quarters, the national consumer price rose by 1.5% year on year. Among them, cities rose by 1.6% and rural areas rose by 1.1%. By category, the prices of food, tobacco and alcohol decreased by 0.6%, clothing by 1.3%, housing by 2.5%, daily necessities and services by 0.9%, transportation and communication by 1.1%, education, culture and entertainment by 2.5%, medical care by 5.7% and other goods and services by 2.6%. Among the prices of food, tobacco and alcohol, the price of grain increased by 1.5%, the price of pork decreased by 8.7%, and the price of fresh vegetables decreased by 8.8%. In September, the national consumer price rose by 1.6% year-on-year, down 0.2 percentage points from the previous month and up 0.5% from the previous month.

　　In the first three quarters, the ex-factory price of industrial producers nationwide rose by 6.5% year-on-year. In September, the ex-factory price of industrial producers nationwide rose by 6.9% year-on-year, with an increase of 0.6 percentage points from the previous month and 1.0% from the previous month. In the first three quarters, the purchase price of industrial producers nationwide rose by 8.4% year-on-year; In September, it rose by 8.5% year-on-year and 1.2% quarter-on-quarter.

　　Nine, the income growth of residents accelerated, and the income gap between urban and rural areas continued to narrow.

　　In the first three quarters, the per capita disposable income of national residents was 19,342 yuan, a nominal increase of 9.1% year-on-year; After deducting the price factor, it actually increased by 7.5%, and the growth rate was 1.2 percentage points faster than the same period of last year. According to the place of permanent residence, the per capita disposable income of urban residents is 27,430 yuan, a real increase of 6.6% after deducting the price factor; The per capita disposable income of rural residents was 9778 yuan, a real increase of 7.5% after deducting the price factor. The per capita income difference between urban and rural residents was 2.81, 0.01 less than the same period of last year. The median per capita disposable income of the national residents was 16,780 yuan, a nominal increase of 7.4% year-on-year. The per capita consumption expenditure of the national residents was 13,162 yuan, a nominal increase of 7.5% year-on-year, and a real increase of 5.9% after deducting the price factor. At the end of the third quarter, the total number of rural laborers who went out to work was 179.69 million, an increase of 3.2 million or 1.8% over the same period of the previous year. In the third quarter, the average monthly income of migrant rural laborers was 3,459 yuan, an increase of 7.0%.

　　X. New progress has been made in structural reform on the supply side, and new steps have been taken in transformation and upgrading.

　　"Three to one, one drop and one supplement" is progressing smoothly. De-capacity was accelerated. In the first three quarters, the national industrial capacity utilization rate was 76.6%, an increase of 3.5 percentage points over the same period of last year. The effect of destocking was outstanding. At the end of September, the area for sale of commercial housing decreased by 12.2% year-on-year. The effect of deleveraging and cost reduction continued to appear. At the end of August, the asset-liability ratio of industrial enterprises above designated size was 55.7%, down 0.7 percentage points from the same period of last year. From January to August, the cost per 100 yuan of main business income of industrial enterprises above designated size was 85.68 yuan, a decrease of 0.12 yuan over the same period of last year. Investment in short-board areas grew rapidly. In the first three quarters, investment in ecological protection and environmental management, public facilities management and agriculture increased by 25.0%, 23.7% and 16.2% respectively, which was 17.5, 16.2 and 8.7 percentage points faster than the total investment.

　　The leading role of the service industry has been strengthened. In the first three quarters, the added value of the tertiary industry accounted for 52.9% of the GDP, which was 12.8 percentage points higher than that of the secondary industry. Consumption has become the main driving force of economic growth, and the contribution rate of final consumption expenditure to GDP growth in the first three quarters was 64.5%, an increase of 2.8 percentage points over the same period of last year. New kinetic energy accelerated its growth. In the first three quarters, the added value of industrial strategic emerging industries increased by 11.3% year-on-year, 4.6 percentage points faster than that of industries above designated size. Green development progressed steadily, and energy consumption per unit of GDP decreased by 3.8% year-on-year in the first three quarters.

　　Generally speaking, in the first three quarters, the national economy continued to develop steadily and steadily, and the favorable conditions to support the economy to maintain medium and high-speed growth and move towards the middle and high-end level continued to accumulate and increase, and the inclusiveness and sense of gain of development were significantly enhanced, laying a solid foundation for better achieving the expected goals of economic development throughout the year. However, we should also see that the international environment is still complicated and changeable, and the domestic economy is still in the period of structural adjustment, and the foundation for sustained improvement needs to be further consolidated. In the next stage, under the guidance of the spirit of the 19th National Congress of the Communist Party of China, we should thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council, pay close attention to policy implementation and reform, and comprehensively do a good job in stabilizing growth, promoting reform, restructuring, benefiting people’s livelihood and preventing risks, so as to promote sustained and healthy economic development and social harmony and stability.

Wen | Yishi

This summer, "Dream of China" should be the most popular drama-in just a few days after its launch, its rating, word-of-mouth and broadcast volume have risen rapidly, and the discussion on major platforms has been amazing. Only two weeks after its broadcast, the series has reached 258 hot searches in Weibo. Judging from the current momentum, Meng Hua Lu has great potential to book the "first costume drama of the year" in advance. How did such a phenomenal entertainment IP achieve a breakthrough?

Not long ago, Cyndi Wang’s success in "Riding the Wind and Waves" just set off a wave of public nostalgia, and with the first performance of "Love You" recalled by a generation, it finally took a fault-like lead, which became the peak of this year’s "archaeological" craze in the entertainment circle. Since 2022, major entertainment events have indeed been intensive.

The hot discussion on the whole network caused by Meng Hua Lu is not limited to one aspect of the work. At present, there are at least positive discussions on actors’ face value, costume costumes, shooting and photography aesthetics, light comedy style and women’s values in Weibo-Liu Yifei and Chen Xiao’s "fairy-level" costume costumes, ink-and-wash Jiangnan waterscape and Tokyo’s prosperous times, lines and props that pay attention to details, and a relaxed plot rhythm of Guan Hanqing’s "Saving the Wind and Dust" …

Of course, while the iron is hot, we need to be hard-working. The "Dream of China" and Cyndi Wang before it can achieve "phenomenal" success, first of all, thanks to the charm of the works and artists themselves and the fit with the psychological needs of the public. However, in the process of hot spots, various social and media platforms have also played an increasingly important role behind it.

Weibo is the main contributor to the popularity. On the opening day, the hot search # Liu Yifei #, a rural village woman, paid close attention to the face value, and read nearly 700 million topics in two days. The subsequent # Menghualu female group portrait # and # Ada threw men into the water in the play #, # Chen Xiao is not afraid of fairy tales # and other detailed topics, such as plots, people, artists and even clothing, continued to ferment in Weibo. The number of second-generation videos of Menghualu exceeded 40 million. The short video platform didn’t stay out of it either. In Cyndi Wang, the short selfie video of "My husband’s reaction to seeing Cyndi Wang" was very popular, and the clip video of "Dream of China" quickly gained a very high broadcast volume and barrage number in bilibili.

At present, major entertainment events are often "spread all over the network" and rarely limited to fermentation on a single platform. Then, after the ups and downs in recent years, what new pattern has the entertainment publicity industry shown?

The amplification of entertainment content is always a complicated problem: the artistic level of the work, the popularity and goodwill of the participating artists, the matching of theme values and popular thoughts can be summarized as basic qualities. However, there is a saying that "the fragrance of wine is also afraid of the depth of the alley", and it is not uncommon that the work itself clearly has the potential to become popular but the final broadcast effect is not good.

Vertically, the mainstream of the media has gradually shifted from traditional channels to the Internet, and then the characteristics of entertainment content dissemination have gradually changed through the mobile Internet era to the present: in the early days, entertainment content was basically "exposed in one direction" from the work side, and users were more simple "recipients"; But at present, it can be said that every "individual" is a consumer, producer and disseminator of content at the same time, and we have already entered an era of "national interaction".

Therefore, the entertainment publicity model based on traditional media is obviously not enough to cope with the brand-new market environment. However, after the entertainment center of gravity turned to online in an all-round way, and then entered the era of "national interaction", the pattern became more complicated. The major platforms mainly engaged in social, graphic, long video, medium video, short video and live broadcast showed their magical powers, and short video platforms such as Tik Tok and Aauto Quicker made considerable achievements in competing for user duration, and now they have gradually become an important scene for entertainment announcement. However, as the market becomes more mature, platforms based on graphic or user dynamics are gradually finding their irreplaceable value. In Reading Entertainment Jun’s view, the new pattern of entertainment publicity industry may be: short videos provide more compact, simple, audio-visual sensory information, while social and graphic media platforms favor public opinion interaction, emotional resonance, and long and logical in-depth interpretation.

The value of Weibo is more prominent in the era of national interaction. Reading Entertainment Jun believes that it has both social and media attributes from the beginning to the end, and its positioning as a "public opinion field" is constantly strengthened by users-from national events to anecdotes, Weibo is now an "infrastructure" that contains almost all public events. Because the public has long been accustomed to the value of Weibo as a mainstream public opinion field, almost all hot spots will not skip Weibo, and entertainment events are no exception. Moreover, since the early development of Chinese Internet, Weibo has always been the main venue for the entertainment industry to export content and express itself.

From this point of view, Weibo has achieved considerable "breadth" and "depth" in the incubation of entertainment IP:

The spread of other platforms is mostly single-point divergence, or based on the distribution of short videos, or based on video innovation, or based on derivative interpretation of grass, and all these are gathered on the platform of Weibo. Weibo can test the real ability of an IP to go out of the circle, and it can be described as a "master" of IP marketing-it has product functions that contain various content forms and an official publicity matrix with a wide layout. Weibo has accommodated blog posts, pictures, videos, live broadcasts and other diverse forms in its products, which are both daily, interactive and intuitive. Whether it is single-point video divergent communication or "edge interpretation", it can be seen in Weibo; At the same time, Weibo’s ecology is also a fertile ground for IP to create new content, and its layout in multiple fields will provide more possibilities for entertainment IP to break the circle.

For example, Weibo Hotspot # Menghua Ancient Culture Record # is jointly initiated by Menghua Record in conjunction with Weibo TV series, stars, beauty cosmetics, fashion, food, tourism, history and other ten fields, creating seven creative sections such as imitation makeup, tea culture, and poetry, inspiring big V in different fields from all walks of life and ordinary users to share the beauty of their familiar national style. Multi-field linkage not only excavates the traditional cultural charm in Meng Hua Lu’s works, but also intuitively extends the works to multiple vertical cultural circles.

"Depth" is based on the ecological characteristics mentioned above. Because of the first accumulation and the second development in the Chinese Internet ecology, Weibo’s mass media attribute is a natural place for entertainment IP communication, and at the same time, its strong social attribute makes this communication deeply bound with public interaction and discussion. The value of Weibo’s entertainment IP incubation is not "pushing", but "creating momentum" to exert the widest public potential and make every user a communication point.

For example, Meng Hua Lu opened a number of "role accounts" in Weibo, such as @ Shopkeeper Zhao Paner @ Huangcheng Sigu Qian Fan, which started the daily operation as a role in the play, interacted with users in real time according to the plot progress, and participated in live hot chat and cross-border linkage. The role account has greatly narrowed the distance between the audience and the characters in Dream of China, and also made up for the problem that it is difficult for artists to cooperate with the promotion of a single work for a long time, and this interactive effect based on "Weibo" is difficult to be perfectly reproduced on other platforms.

It is this highly interactive platform ecology that enables Menghualu to have frequent and diversified interactions with users in Weibo, effectively driving a large number of ordinary users to participate in Amway spontaneously, and finally tapping more potential of entertainment IP.

Due to its own "infrastructure" attribute, Weibo has always been a "barometer" of the entertainment industry, showing changes in the industry at all times. For example, from the current exclusive list of the entertainment field in Weibo, you can basically see the full records of entertainment events such as artists’ information trends, film and television/variety/music works, related discussions and derivative works.

The greater the ability, the greater the responsibility. When Weibo gradually has the ability to influence the development of the entertainment industry and the user’s value orientation at the same time, as a social media platform, it is bound to assume more value-oriented responsibilities.

In fact, we can see the change from the fermentation process of Meng Hua Lu in Weibo: users become participants, disseminators and promoters of high-quality works in the interaction of Weibo, and at the same time, most of the hot topics on the platform focus on traditional culture, the beauty of national style and the plot, picture, character image, people and values of the works themselves. In a word, it has gradually changed from "star-fan-centered" to "work-centered"

On June and July, Dream of China recorded a high score of 9.2 in Weibo. On the opening page, diverse viewpoints from industry experts, entertainment media, drama critics and netizens were gathered. With the real feedback and professional interpretation of netizens, the "high quality" of the work was really pushed to more people, attracting a lot of "tap water" publicity.

At present, Weibo has gradually established a new grading system for works to continuously strengthen the direction of "removing flow and emphasizing works" and guide users to pay more attention to the works themselves. In order to improve the reference value of scoring, Weibo scoring system shows the comprehensive scoring of think tank experts, authoritative media, Weibo KOL and ordinary users. At the same time, the in-depth interpretation of Weibo V and the real discussion of ordinary users are also displayed on the scoring page. This scoring system will continue to optimize and enrich more dimensions, so that good works can gain the reputation and popularity they deserve, and return to "work value" to promote a virtuous circle of the entertainment industry.

Since the "Clear Action", the whole entertainment industry has gradually taken on a new look. The main topic of artists and stars in Weibo is no longer the tearing and arguments between fans, but more active advocacy in Weibo to pay attention to the present and convey positive energy. For example, after "Riding the Wind and Waves" and Cyndi Wang went out of the circle, the All-China Women’s Federation, together with Weibo and the program group, launched the activity # Women’s New Strength # to attract netizens to recommend female representatives around them, and such a joint transmission of positive energy has become the norm.

Under such a trend, Weibo’s transformation from "the era of flow" to "the era of works" has achieved initial results, laying a solid foundation, and Weibo’s position as the "mainstream highland" in cultural and entertainment publicity has been basically stable.

* Original article, please indicate the source when reprinting.

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eπ008以其流线型的车身设计和大气的侧面轮廓给人留下深刻印象。它的长宽高分别为5002mm x 1972mm x 1732mm，轴距达到了3025mm，确保了车内空间的宽敞与舒适。前后轮距均为1650mm，这种均衡的布局不仅提升了行驶稳定性，也让车身比例显得协调。令人注目的是，eπ008采用265/45 R21规格的轮胎，轮胎尺寸的选用强调了其运动性能，搭配精致的轮圈风格，共同塑造了车辆独特的侧面视觉效果。

内饰方面，eπ008以现代简约与科技感为主调，展现出豪华与实用并存的氛围。方向盘采用精致的皮质材质，不仅触感舒适，还支持手动上下+前后调节，以适应驾驶者的个性化需求。中控台上，15.6英寸的高清触控屏占据中心位置，集成多媒体系统、导航、电话以及空调控制功能，为驾驶者带来智能化操作体验。座椅方面，采用了仿皮材质，主副驾驶座均配备前后调节、靠背调节以及腰部支撑功能，且带有加热、通风功能，确保长途驾驶的舒适性。驾驶位和副驾驶位还具备电动座椅记忆功能，而第二排座椅则支持前后调节、靠背调节以及腿部支撑，具备良好的乘坐空间。此外，车辆还配备了后排座椅比例放倒功能，提升了空间利用率。

车系eπ008搭载了一款1.5T涡轮增压发动机，其最大功率达到了108千瓦，能够提供210牛·米的峰值扭矩。这款发动机的性能表现强劲，配合电动车单速变速箱，确保了车辆的动力输出和高效运行。

总结而言，汽车之家车主对eπ008的评价无疑揭示了这款车型的魅力所在。其大气的外观设计、高效的动力系统以及宽敞的车内空间都赢得了车主的认可。特别是车机语音助手的出色表现，精准的响应令人印象深刻。这些亮点共同塑造了eπ008在市场上的卓越形象，让人期待更多车主能亲身感受这款车型所带来的驾驶乐趣。

　　After several years of epidemic, I let go this year! Have you noticed that we are busier! For nothing else, just for a better life! This is the first shopping carnival this year-Taobao JD.COM 618 Carnival Shopping Festival has also arrived! In order to improve our life, we should also make good use of Taobao JD.COM 618 activities! Buy some good things on the chariot! Without further ado, this year, I have prepared some information for you on how to collect the super red envelopes for Taobao JD.COM 618 activities, where is the entrance for receiving the red envelopes for Taobao 618 activities in JD.COM, and what are the date and time rules? Ok, look at the list below!

　　2023 Tmall Taobao 618 super red envelope entrance and red envelope password, precautions

　　I. Time of Taobao Tmall 618 in 2023

　　Taobao Tmall 618 started at 8 pm on May 26th, 2023 and ended on June 20th, 2023.

　　Second, in 2023, Tmall Taobao 618 Super Red Packet Collection Time

　　Time to receive Tmall Taobao 618 Super Red Packet in 2023: 12 noon on May 29, 2023 to June 20, 2023.

　　Third, in 2023Where is the entrance of Tmall Taobao 618 red envelope collection? What is the password to receive Taobao Tmall 618 Super Red Packet?

　　How to enter the Taobao Tmall 618 Super Red Packet Collection page? How to get the super big red envelope of Tmall Taobao 618 activity? I summed up three simple methods:

　　[Recommended] Scan the code and go directly to the red envelope receiving page.

　　Go directly to get the red envelope through Tmall Taobao 618 [https://m.tb.cn/h.UDDWTfi]!

　　Copy the password [cz 3457 lyztdlcwyq 7], open Taobao to jump to the Taobao Tmall 618 super red envelope collection page, and the Tmall Taobao 618 super red envelope with the highest price of 23,888 yuan can be collected!

　　In 2023, Taobao Tmall 618 super big red envelope can receive up to 23,888 yuan! Xiaobian believes that you have such good luck! Good luck is always there! In addition, this year Taobao Tmall Super Red Packet can be received every day! Everyone must insist on receiving it every day, because red envelopes can be superimposed! I hope you can get a big red envelope every day!

　　Finally, let’s talk about the entrance and password of Taobao Tmall pre-sale special.

　　The password for the pre-sale special session is [cz0001w9wsdl 7xnik];

　　The entrance to the pre-sale special session is [https://m.tb.cn/h.Ux3vYcG];

　　Many things in the 618 pre-sale gameplay venue are 10% off, which is very cost-effective, mainly because it can also be used together with super red envelopes. Everyone must start playing here, so as to get more discounts!

　　Password Entry and Precautions for Super Red Packet of JD.COM 618 Event in 2023

　　1. When will JD.COM 618 start in 2023?

　　The JD.COM 618 event in 2023 will be held from May 23rd, 2023 to June 20th, 2023.

　　Second, in 2023, JD.COM 618 red envelope collection time.

　　JD.COM 618 Super Red Packet Collection Time in 2023: 19: 00: 00 on May 29th, 2023-23:59:59 on June 18th, 2023.

　　3. How to collect the super red envelope for the JD.COM 618 event in 2023?

　　Let’s open the JD.COM app directly on the mobile phone, enter "Grab the red envelope 949" in the search box on the homepage, and click Search to receive the super red envelope of JD.COM 618.

　　2. You can get a red envelope through the entrance of JD.COM 618 Super Red Packet. The entrance address of JD.COM 618 Super Red Packet is:

　　[https://u.jd.com/ObjyHH5] Grab a red envelope and buy it! ! ! Up to 20618 yuan red envelope for you to grab! ! !

　　You can reach the JD.COM red envelope grabbing page through the Beijing password, and the operation is to copy the password: [! QAMU60LoSf6S3bgV! 】, open the JD.COM, and a prompt will automatically pop up on the red envelope page. Follow the prompt to enter the page to grab the super big red envelope!

　　[Recommended] This is the simplest! Scan the code directly and enter the red envelope grabbing page!

　　

　　Here, I want to remind you that this year’s JD.COM 618 super red envelope activity time: May 29th, 2023, 19: 00: 00-June 18th, 2023, 23:59:59. At this time, you can get 618 super red envelopes every day in JD.COM! Have the opportunity to receive a super big red envelope of up to 20618! Everyone must receive the red envelopes every day, and they can receive them three times a day. In addition, JD.COM has also added the activity of receiving red envelopes by doing tasks every day, which can be exchanged for extra red envelopes as high as 16 yuan. I also want to tell you that JD.COM 618 Super Red Packet has overweight days, and the overweight days are March 31st, June 8th and June 17th.

　　Tips: what is the overweight day? Plus code day means that more super big red envelopes will be released on this day! On this day, when you receive the red envelope, you will get a higher red envelope reward, especially the grand prize like 20618, which will increase the chances of winning! Don’t miss it!

　　CCTV News:At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

　　Electronic driver’s license will be fully implemented nationwide from December 10th.

　　The National Network Information Office interviewed and punished Douban.com according to law and imposed an administrative penalty of a total fine of 1.5 million yuan.

　　The State Tobacco Monopoly Bureau plans to establish a unified national e-cigarette trading management platform.

　　China Consumers Association responded to the "Canada Goose" consumer rights protection incident: no brand has any privilege in front of consumers.

　　The investigation results of the coal mine accident that killed five people in Shanxi were announced: 38 people were held accountable.

　　Yang Fulin, former deputy commander of Xinjiang Production and Construction Corps, former member of the Standing Committee of the Party Committee and former secretary of the Political and Legal Committee, was expelled from the party for serious violation of the law; Gan Rongkun, former member of the Standing Committee of the Henan Provincial Party Committee and former secretary of the Political and Legal Committee, was expelled from the Party and public office for serious violation of discipline and law.

　　UN report: More than 274 million people around the world will need humanitarian assistance next year.

　　British experts said that Malaysia Airlines MH370 was found, which is currently located below 4000 meters above sea level in the Indian Ocean. The Association of Relatives of Lost Passengers issued a document: I hope to discuss and review the latest analysis technology.

　　Australia’s Minister of Education had an affair with a female subordinate, and insulted and beat the other side, and has been suspended from investigation.

　　A man in Japan was hit or crushed by four cars in succession, and three of them escaped.

　　One in seven married women of childbearing age in South Korea has no children, and half of them have no plans to have children.

　　Harbin case is an Inner Mongolia official? The local energy bureau solemnly declared: it is purely a rumor.

　　A junior high school student in Gushi, Henan Province fell to his death. Official notification: excluding criminal cases, there is no corporal punishment and school bullying.

　　A bus collided with a large truck in Qianshan, Anhui Province, killing 8 people and injuring 3 others.

　　A doctor in Jiangxi followed the drama when he was admitted to the hospital, and the hospital informed him of the treatment results: the administrative record was punished, and the whole hospital informed criticism made a profound review, deducted the corresponding performance treatment, canceled the qualification of evaluating the excellent first in that year, and failed the annual assessment.

　　Five kinds of edible plant remains, such as rice, millet, hemp, melon and plum, were unearthed from the tomb of Hai Yin Hou. In addition, melon seeds were found in the remains of the owner of Hai Yin Hou’s tomb.

　　A man in Wuhan refused to go to work because his daily salary was too low for 350 yuan. He was caught as a thief after he was penniless.

　　An auxiliary police officer in Qinghai jumped into the lake at -23℃ and was frozen all over: if I don’t get off, they will be in danger.

　　Academician Wang Zeshan, the 86-year-old winner of the highest national science and technology award, donated 10.5 million yuan.

　　In the era of the rule of law, such a "bad" takeaway must not be taken lightly.

　　— — The Paper commented that "the takeaway was detained for 14 days for defecation in the meal"

　　A wild goose is playing by the Hunhe River in Shenyang, Liaoning Province.

　　Near Glen Duffy, Iceland, the beautiful Northern Lights light up the night sky.

　　Continue to write "clear love"! Sister Chen Xiangrong, a martyr, became a civilian in the army.

　　See you at 8 o’clock tomorrow!

　　Editor in Charge: Sun Jie

　　Editor: Wang Yuxi Gao Shijia

On October 26th, Firebird, the first outdoor immersive drama in China, premiered at Roewe Shanghai Children’s Art Theater. The play ran for six consecutive performances, with 10% to 20% seats open. Nearly 60 groups of children with special needs such as autism spectrum disorder, learning disabilities and developmental retardation and their families were invited to watch the play for free. Due to the weather, the premiere was moved indoors, and the enthusiasm of the small audience remained the same.

Firebird

Firebird is another powerful combination of Roewe Shanghai Children’s Art Theater and British Banbuluo Troupe, which combines drama, music, hand puppets, props and games. The theater is equipped with barrier-free seats, sensory friendly rooms and professional volunteers to ensure the viewing experience of audiences with different needs. All the tickets for the performance will be used for the follow-up development of the "Starfish Wish" special needs children’s art inspiration public welfare project. The audience said that they had heard of "autism", but the performance made them approach children with special needs and their families for the first time and deeply felt that "art has no boundaries and love has no difference".

The small audience responded enthusiastically to Firebird.

Roewe Shanghai Children’s Art Theater has cooperated with British Banbuluo Theatre for 7 years. As the only theater in China that continuously provides artistic inspiration for children with special needs, it provides free immersive dramas for families of children with special needs every month, and has performed more than 400 performances and served more than 5,000 groups of children with special needs.

On October 23rd, more than 30 professional workers from special education, children’s medical social work, psychological consultation, drama performance and other fields shared their experiences and information around "giving children value", "creating a safe environment" and "100% attention and investment".

Recently, Roewe Shanghai Children’s Art Theater released the first sensory-friendly service manual for children’s theaters in China, which helps children’s audiences get a better viewing experience in the theater by combining pictures and texts. In the future, the theater will fully consider the needs of different children, adopt special audio equipment and lighting design, adjust the sound, light, smell, etc., reduce the sensory stimulation to children, and enhance the children’s audience’s experience in the theater; Set up special rest areas and auxiliary facilities to provide convenience for children and families with special needs, and build it into the first sensory-friendly children’s theater in China.

Shen Li, general manager of Roewe Shanghai Children’s Art Theater, said that the theater emphasizes "equality and respect, love and care, inspiration and creation" and adheres to the concept that "every child has the right to enjoy art". After seven years’ practice, the theater has formed a public welfare project model which integrates immersive drama inspiration, actor team incubation, professional training and volunteer team organization. In the future, the theater will strengthen in-depth cooperation with foreign high-quality performing arts teams, special education institutions, medical institutions, etc., extensively link resources from all walks of life, and radiate the achievements of the special needs children’s art inspiration project and the high-quality experience of integrating immersive drama to the Yangtze River Delta and more urban areas across the country, benefiting more children’s families.

Editor-in-Chief: Li Junna

Author: Zhuge Yi

　　On the afternoon of July 9, 2020, 40 Haikou students and 12 Yongxing school students sat in their respective classrooms in the 5G synchronous classroom of Haikou Affiliated School of Beijing Normal University, and had a music lesson with them through 5G network connection, learning minority folk songs — — Brave Oroqen. Photo courtesy of vision china (data picture)

　　"I would like to inform you of some data. As of yesterday, the total number of views of the National Smart Education Platform was about 4 billion, and the total number of visitors exceeded 600 million. It should be said that this digital education platform has been accelerated on the existing basis, and accelerating the construction of high-quality resources has made positive efforts and contributions to promoting the digitalization of education and the international influence and discourse power of digital education in China. " On September 9th this year, Huai Jinpeng, Minister of Education, described the progress made in the informationization and digitalization of education in China with the latest data at the press conference organized by Publicity Department of the Communist Party of China.

　　In 2011, compulsory education was fully popularized in China, and the problem of school-age children’s "learning" was fundamentally solved, which was followed by the increasingly strong demand of parents of students for "learning".

　　After the founding of New China, China’s education has solved many problems: eliminating illiteracy, popularizing compulsory education, and developing higher education by leaps and bounds. However, when the development of education has reached a higher level, the challenges will be greater with each step. Especially in the decade after 2012, it is in the stage of faster knowledge updating and faster economic and social development. How to answer the compulsory question of "going to school" has become another challenge for education in China.

　　The top-level design is available.

　　In 2015, the Supreme Leader of president made it clear in his congratulatory letter to the International Conference on Education Informatization that in today’s world, scientific and technological progress is changing with each passing day, and modern information technologies such as the Internet, cloud computing and big data have profoundly changed the way people think, produce, live and learn, and profoundly demonstrated the prospects of world development.

　　The Supreme Leader said that China has made unremitting efforts to promote education informatization and expand the coverage of quality education resources by means of informatization. Through the informationization of education, we will gradually narrow the digital gap between regions and urban and rural areas, vigorously promote educational equity, and let hundreds of millions of children share quality education under the blue sky and change their destiny through knowledge.

Breaking the "fence": "a screen" illuminates the fair road

　　Zheng Xudong, a professor at the Department of Artificial Intelligence Education of Huazhong Normal University, said that China’s education informatization started at the turn of the century, and it has been more than 20 years, and the first stage was completed around 2010. The main task is the construction of information technology infrastructure, with the "Modern Distance Education Project in Rural Primary and Secondary Schools" as the representative. Through the application of modern information technology, the material foundation and technical environment of China’s education development have been greatly improved.

　　When the hardware conditions are guaranteed, it is possible to develop education in different regions in a balanced way and narrow the gap between urban and rural education.

　　In the decade after 2010, China’s education informatization ushered in a leap-forward development.

　　In 2010, the State Council promulgated the Outline of the National Medium-and Long-Term Education Reform and Development Plan (2010-2020), pointing out that "education informatization is the strategic commanding height to promote education reform and development, and information technology has a revolutionary impact on education development". In 2012, the Ministry of Education formulated and issued the first 10-year development plan of educational informatization to accelerate the process of educational informatization. In 2016, the Ministry of Education issued the 13th Five-Year Plan for Education Informatization. "At this stage, the top-level design and planning of education informatization at the national level are intensively released, which reflects the country’s firm implementation of ‘ Promoting educational modernization with educational informatization ’ The determination of the national strategy. " Professor Guo Jiong, Dean of the College of Educational Technology of Northwest Normal University, said.

　　Then, in October 2017, "running online education well" was written into the report of the 19 th National Congress of the Communist Party of China. In 2018, the Ministry of Education issued the Education Informatization 2.0 Action Plan; in 2019, the Central Committee of the Communist Party of China and the State Council issued the Education Modernization in China 2035; and the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Implementation Plan for Accelerating Education Modernization (2018-2022).

　　With the promotion of a series of heavy policies, China’s education informatization construction has formed a stable development model. It is understood that by the end of 2021, the internet access rate of primary and secondary schools (including teaching points) in China has reached 100%, and the schools that are not connected to the internet have been dynamically cleared. By the end of 2021, 99.5% of primary and secondary schools in China have multimedia classrooms, with the number exceeding 4 million, of which 87.2% have achieved full coverage of multimedia teaching equipment.

　　When "a screen" lights up in every classroom in urban and rural areas, what changes will it bring to education?

　　In 2017, the reporter of Zhongqingbao Zhongqingwang went to Yongxing School in Sansha City, Hainan Province for an interview. This school located at the southernmost tip of the motherland has a total of 32 students, including 24 kindergarten students. A mixed-age class has been established, with 8 primary school students, including 5 in grade one, 2 in grade two and 1 in grade five. The primary school adopts the re-examination teaching mode.

　　In order to let the children on the island also enjoy high-quality educational resources, some subjects in the school use the mode of information technology. When the reporter came to the school, eight primary school students in Yongxing School were having music lessons in a synchronous classroom with a class in Haikou Binhai Nine Primary School. I saw that the intelligent interactive whiteboard in front of the classroom had been networked, and the picture on the big screen was the teachers and students of Haikou Binhai Nine Primary School.

　　"Good teacher! Good friends! " Through the big screen, students from the two places greet each other in a familiar way. It is understood that this is also the practice of children’s vocalization.

　　According to a teacher, synchronous classes occupy a considerable proportion in school teaching. Only the Chinese subjects he teaches have synchronous classes twice a week.

　　“‘ A screen changes a child’s fate ’ The core is to realize the sharing of intellectual resources of excellent teachers. " Guo Jiong said that the "three classes" proposed by our country is a typical sharing of intellectual resources. Synchronous classes are designed to solve the problem that weak schools can’t open, can’t open completely, and can’t open well. The ideal state of a collaborative teaching activity between high-quality school teachers and weak schools is collaborative lesson preparation, collaborative teaching, collaborative reflection, etc. In this process, students in weak schools share teachers’ resources in high-quality schools and teachers in weak schools learn.

　　The success of "one screen" has made urban and rural education begin to integrate and broken the fence between classrooms. All this has opened a window for students, and "one screen" plays an important role in promoting educational equity.

Connecting the inside and outside: "one screen" opens the door to quality improvement

　　On October 12, 2021, many junior one teachers from Guangqumen Middle School in Dongcheng District of Beijing and Zhangziying Middle School in Daxing District entered the conference room of the online platform in their respective schools. On the same day, the teachers of the two schools will jointly prepare lessons for the "One Yuan One Equation" unit of Grade One. The difficult problems to be discussed and solved by several teachers are "analyzing students’ learning from ‘ Arithmetic thinking ’ To ‘ Algebraic thinking ’ The transformation process of ""design a large unit theme teaching design based on core literacy for the teaching content of this chapter ".

　　"Since 2020, China’s education has entered a new stage of digital transformation." Zheng Xudong said that education informatization began to devote itself to promoting the transformation of education from labor-intensive to technology-intensive through the innovative application of a new generation of information technology represented by artificial intelligence, driving the overall reform of education, changing teachers’ teaching methods, students’ learning methods and school development methods, and building a high-quality education system.

　　In 2022, the Ministry of Education launched the strategic action of digital education, and vigorously promoted the integration of high-quality resources and public services. The landmark event of this action was the opening of the national smart education platform. The National Smart Education Platform is a comprehensive platform for national education public service, focusing on five core functions: student learning, teacher teaching, school governance, empowering society and educational innovation. The first phase of the project includes four sub-platforms: the National Smart Education Platform for Primary and Secondary Schools, the National Smart Education Platform for Vocational Education, the National Smart Education Platform for Higher Education and the National Employment Service Platform for College Students.

　　On March 29th, 2022, Lv Yugang, Director of the Department of Basic Education of the Ministry of Education, introduced the trial operation of the National Smart Education Platform for Primary and Secondary Schools, which was revised and upgraded on the basis of the original National Network Cloud Platform for Primary and Secondary Schools.

　　"The total amount of resources has been greatly increased." Lv Yugang said that on the basis of the original two resource sections of thematic education and curriculum teaching, the platform has added eight sections, including sports, aesthetic education and labor education, with a total of 51 secondary columns; A number of important professional websites, such as China National Museum and China Digital Science and Technology Museum, are also linked, and the resources are more abundant.

　　As of October 10, 2022, the total existing resources of the platform have reached 44,000, four times that before the revision; It has integrated more than 10,000 ministerial-level excellent class resources precipitated by the previous activities of "One Teacher, One Excellent Class, One Teacher", and tens of thousands of ministerial-level excellent class resources are being sorted out and will be launched on the platform one after another; The number of visits to the national smart education platform for primary and secondary schools has reached 11.3 billion, with an average daily visit of 50.58 million, 69 times that of the same period last year.

　　"In geometry, and ‘ Brownian motion ’ Compared with ‘ Levy flight ’ You can cover a larger area with less distance and steps. If we say that traditional education is slow ‘ Brownian motion ’ , then information technology-enabled education is rapid ‘ Levy flight ’ . The key role of educational informatization in education is to greatly enhance its ability of system innovation. " Zheng Xudong said.

　　The promotion of technology is not only about upgrading, especially in the field of education. All technological revolutions are for higher quality education and teaching.

　　Many places are trying.

　　According to the relevant person in charge of the Beijing Municipal Education Commission, Beijing is trying to change the traditional single-teacher teaching mode into the guidance and simultaneous teaching mode of famous teachers or teams of famous teachers, and use new technologies to penetrate the boundaries of physical classrooms and schools, so that students from different schools and classes can have the same class; In Jiangsu, Suzhou carries out education evaluation with the support of big data, Taizhou "Taiwei Class" creates an application model based on micro-video to promote high-quality resource sharing, and Nantong Development Zone Experimental Primary School implements "smart homework" management and "Mr. Xiao" online hotline & HELIP; …

　　When the barriers between urban and rural areas are broken and the walls between classrooms are opened, the connection between the inside and outside of "a screen" is opened, and the development space of children is opened. As Zheng Xudong said, although a screen may change the fate of children, strictly speaking, it is not just this screen that changes the fate of children. The change of children’s fate is the result of the joint efforts of many parties with this screen as the hub. Only with good coordination can this screen really play a role.

Intelligent portrait "a screen" makes it possible to reach education accurately.

　　However, fairness is not "quick march", and higher quality education is not reflected in the data. Any change in education will eventually be reflected in children, and for children, a fairer and higher quality education is to teach students in accordance with their aptitude, which is to let every child get the most suitable education.

　　"One screen" makes this ideal come true quickly.

　　Huang Li, Party Secretary of xingqing district Huimin No.2 Primary School Education Group, Yinchuan City, said that through the secondary development of online education and teaching resources, the school has realized school-based and characteristic resources, and high-quality resources have reached every classroom. Every teacher and student has their own online learning space, and all learning processes and teaching activities can be completed in the online learning space and form process data records. Let the "cloud" resources become available digital resources to adapt to every student’s "end". At the same time, teachers can also cultivate students’ ability to obtain information, explore and think, solve problems and construct knowledge by using information technology through a new teaching model based on online learning space, improve students’ humanities and information literacy, explore personalized training, and promote the integrated application of online and offline teaching.

　　The reporter of Zhongqingbao Zhongqingwang learned that Beijing has built an "open online counseling service platform for junior high school teachers", where key teachers at district level and above provide online counseling services. The platform intelligently extracts the content that each teacher is good at, sets label attributes for teachers, and matches the label attributes of teachers with the diagnosis needs of students according to the results of students’ accurate diagnosis, thus realizing the refinement, automation and personalized push of teacher services. It is understood that up to now, the total number of teachers actually participating in counseling is more than 8,234, and 135,000 people have answered questions online, with a cumulative counseling of more than 3 million times.

　　Yang Fei, deputy director of the Education Technology and Resources Development Center (Central Audio-visual Education Center) of the Ministry of Education, said that accelerating the realization of personalized and accurate services for all kinds of users and improving the level of intelligent services on the platform are the key directions for upgrading the functions of the "National Smart Education Platform for Primary and Secondary Schools". The platform function is demand-oriented and iteratively upgraded. At present, it has run through five levels of collaborative management at the national, provincial, municipal, county and school levels, and has the ability to support self-study, teacher preparation, classroom teaching, after-school service, homework activities, answering and counseling, home-school communication, teacher training and other scene applications, and supports the use of computers, classroom screens, mobile phones, home TVs and other terminals, basically realizing the expansion from single resource browsing to comprehensive support of various educational and teaching activities. In the future, the platform will gradually provide users with personalized subscription, intelligent push recommendation, accurate retrieval and other functions through technologies such as big data and artificial intelligence, and gradually form a new ecology of digital-based basic education services.

　　"Whether it is digital resources, intellectual resources or educational services, data will be generated in the application process. These data are a kind of educational resources with tension, which can provide data basis for learner characteristic analysis, learning diagnosis and analysis, and further recommend personalized resources based on these data." Guo Jiong said that the promotion of educational resources will form a "portrait" according to everyone’s past study experience, and recommend resources to meet personal needs.

　　General Secretary of the Supreme Leader once emphasized during his visit to Beijing Bayi School in 2016 that the more the times move forward, the more important knowledge and talents become, and the more prominent the position and role of education becomes.

　　Today, with the rapid development of science and technology, the relationship between education and technology is getting closer and closer, and when they are combined, generate’s energy is also huge.

　　As Zheng Xudong described it, "In front of the screen are teachers and children from weak schools in rural areas. The screen shows excellent teachers and high-quality resources gathered together, while behind the screen is the systematic support ability for education and teaching formed by China’s educational informatization for decades."

　　"A screen" is like a stage, where the efforts of local teachers, distant teachers, national platforms, industrial enterprises and even all walks of life to achieve high-quality and fair education converge, and eventually become a great force to promote the vigorous development of education in China.

　　Zhongqingbao Zhongqingwang reporter Fan Weichen Source: China Youth Daily

New research shows that in 2020, Guangdong successfully controlled the epidemic situation in COVID-19 with non-drug intervention measures (NPI), but also "unexpectedly" achieved the containment effect of other 39 legal infectious diseases, with the total number of cases falling by 65.6% than expected, reducing the incidence of nearly one million people.

On October 1, local time, The Lancet Regional Health-Western Pacific, a journal of the The Lancet, a top international medical journal, published the research result online: Co-benefits of non-drug intervention measures in COVID-19, China. nonpharmaceutical intervention against COVID-19 on infectious diseases in China: A large population-based observational study）。

Screenshot of the paper.

This study systematically evaluated the incidental benefits of non-drug intervention measures (NPI) in the prevention and control of other infectious diseases in COVID-19, Guangdong Province in 2020. The results showed that the total number of cases of 39 legal infectious diseases (excluding COVID-19) in Guangdong Province decreased by 65.6% compared with the expected number in 2020, which means that 982,000 cases of infectious diseases may have been avoided in Guangdong Province that year because of NPI measures in COVID-19. The research evidence provides an important basis for the intervention of many infectious diseases in the future.

The first authors of this study are Xiao Jianpeng and Hu Jian Xiong of Guangdong Institute of Public Health, Dai Jiya of Guangdong Center for Disease Control and Prevention, and Tamia Liu of School of Basic Medicine and Public Health of Jinan University. Correspondents are Zhong Haojie, Director of Public Health Emergency Department of Guangdong Center for Disease Control and Prevention, and Ma Wenjun, Professor of School of Basic Medicine and Public Health of Jinan University.

The number of infectious diseases among children decreased by 82.1%, with 784,000 fewer infections.

Non-drug intervention measures (NPI) have achieved remarkable results in the prevention and control of epidemic situation in COVID-19. Guangdong is one of the provinces with the highest risk of epidemic threat in China. At different stages of prevention and control, Guangdong has taken a series of targeted NPI measures, such as traffic restrictions, entry control, case isolation, nucleic acid screening, close contact tracking, keeping social distance, encouraging wearing masks and paying attention to personal hygiene.

The epidemic process of COVID-19 in 2020 and the public health intervention measures. Paper drawings

Due to strict non-drug intervention measures (NPI), Guangdong has successfully controlled the imported epidemic situation outside the province and curbed the local clustering epidemic caused by imported cases. At the same time, what unexpected gains did non-drug intervention (NPI) bring?

This study compared the incidence of 39 legal infectious diseases (excluding COVID-19) between 2020 and 2015-2019, and found that the incidence of these 39 infectious diseases decreased by 50.7% in 2020, much higher than the national decline of 25.5%. The researchers believe that this may be due to the stricter implementation of non-drug intervention measures (NPI) in Guangdong, which is due to the more cases of COVID-19 reported in Guangdong in the early stage and the continuous pressure of importing epidemic situation.

The researchers further used a mathematical model to simulate the expected number of 39 legal infectious diseases per week in Guangdong Province without the COVID-19 epidemic. The results show that the total number of 39 cases of infectious diseases in Guangdong Province decreased by 65.6% compared with the expected number in 2020, which means that 982,000 cases of infectious diseases may have been avoided in Guangdong Province in 2020 because of NPI measures in COVID-19.

Percentage reduction and changing trend of legal infectious diseases in 21 cities of Guangdong Province in 2020. Paper drawings

Among them, the decline rate of children’s cases is the highest, reaching 82.1% (it is expected to reduce 784,000 cases), which is much higher than that of adults (38.2%) and the elderly (26.2%). Researchers believe that there may be several reasons for the highest decline in children’s cases: First, children are the main epidemic groups of infectious diseases (such as hand, foot and mouth disease and influenza); Second, during the COVID-19 epidemic, schools or kindergartens delayed going to school or suspended classes, thus avoiding the gathering of people; Third, during the epidemic, students should strengthen hand hygiene, wear masks, and schools should strengthen campus management, which greatly reduces the risk of pathogen transmission.

Researchers believe that non-drug intervention measures are not only the key to prevent and control COVID-19, but also the important measures to prevent and control the epidemic of other infectious diseases, especially for children’s infectious diseases, respiratory infectious diseases (such as influenza) and intestinal infectious diseases (such as hand, foot and mouth disease). These evidences have important guiding significance for formulating public health intervention policies for infectious diseases in the future.

The epidemic of dengue fever was contained, and the number of cases decreased by 99.3%.

According to the paper, from the perspective of disease types, the five infectious diseases affected by non-drug intervention measures (NPI) have the largest decline in the number of cases: dengue fever (down 99.3%, estimated to reduce 7070 cases), influenza (down 95.1%, estimated to reduce 683566 cases), whooping cough (down 90.3%, estimated to reduce 6413 cases) and scarlet.

Dengue fever has always been a major infectious disease in Guangdong. In 2020, the number of cases of dengue fever in Guangdong decreased greatly, and only 58 cases were reported in the whole year. One of the important reasons was that there were few imported cases due to restrictions on inbound flights and customs quarantine.

The number of reported cases of dengue fever in Guangdong Province and the flight flow into Guangdong Province from 2015 to 2020. Guangdong Provincial Institute of Public Health

It is estimated that the number of flights entering Guangdong in 2020 decreased by 83.1% compared with the average in 2018-2019, and the number of inbound personnel decreased greatly. In 2020, there were 45 imported cases of dengue fever in Guangdong Province, while in 2015-2019, the annual average number of imported cases was 387. Most of the imported cases were managed in isolation places.

Generally speaking, dengue fever is a seasonal infectious disease in Guangdong, which is occasionally caused by imported cases of dengue fever. Since the number of imported cases will be greatly reduced in 2020, the risk of local transmission of dengue fever in Guangdong will also be reduced.

The researchers believe that this study provides new ideas for the prevention and control of dengue fever in China. In the future, moving forward the prevention and control gateway, strengthening customs quarantine and tracking the health of entry personnel can be used as important means to prevent and control dengue fever.