Why do people with high clothes look beautiful casually? Three fashion "universal laws" are worth learning.

We often see such remarks as "anyone who looks good and has a good figure looks good in anything" and "even if he grows up like this, he looks good in a sack". It is generally believed that only those who look good and have a good figure have the right to beauty. This lack of self-confidence in appearance and figure has become a stumbling block for many ordinary people to become beautiful.

In fact, people with good looks and good figure will only take fewer detours and be more beautiful than ordinary people, but they will also face the same problems as us. As long as we take good care of ourselves, it is not impossible to overtake in the corner.

In fact, there are many ways for ordinary people to become beautiful, and there is no need to make a big move, change a hairstyle, find the right style of wearing, enlarge the advantages, etc. This degree of beauty is more suitable for our reference.

Then in this issue, let’s talk aboutHow do ordinary people exert their strength in clothes if they want to be beautiful?Why do people look beautiful casually? Three "fashion rules" that you don’t know are the key. Let’s take a look:

In fact, there is an unbreakable law in both fashion and beauty industry, that isCreate "perfection".

And you will also find that those good-looking looks, makeup, and clothes are also in the public aesthetic. What hairstyle to choose, what makeup to paint, and what to wear are all in the direction of good-looking looks or good proportions.

Based on this law, it is not difficult to understand why we will"proportion"Put it in the first place.

Just like building a house, the proportion is the foundation. Only when the proportion is built, the whole will not collapse. And a good proportion is like a reference. If you build it like this, you won’t make any big mistakes.

So what is a good ratio? How to create a good ratio?

First of all, a good proportion looks comfortable and balanced, and it can be divided into two types: horizontal and vertical.

1. Vertical proportion

Vertically, in the aesthetics of length, we generally recognize that the good proportion is 9 heads and bodies. But this is more difficult for the public, so we will wear it to make it as close as possible.3:7、4:6The balance ratio, as long as your dress ratio is in between, at least it won’t look stretched.

On the contrary, if your clothes are 50-50, no matter how fashionable you dress and how beautiful your colors are, you won’t look good visually:

The vertical proportion is simply the "waist line", which creates a visual sense of legs below the chest. For example, we can use belts, tops, and knots to show the waistline, which not only adjusts the proportion of body shape, but also shows the beauty of dress.

2. Horizontal proportion

Vertical proportion is common, and what we tend to overlook is horizontal proportion.

Horizontal proportion, that is, the contrast between length and width, is also the key for people who want to be tall and thin. We should shorten the horizontal proportion and make the figure look taller. Can be obtained fromtightnessThink in this direction.

① Up and down tightness

A more unified concept is that wearing loose pine is not good-looking. First, there is no proportion. Second, loose clothes are easy to get fat. Even if it is worn in proportion to the length of the upper part, it lacks a sense of beauty visually:

For wearing up and down, if you want to create a balance, then"One loose and one tight"It will be more in line with the public aesthetic. For example, "tight on the top and loose on the bottom", "tight on the top and loose on the bottom", or "loose on the top and tight in the middle", so that the balanced wearing will not appear loose and sloppy.

② Internal and external tightness

By the same token, it will look better to keep the inside and outside wearing loose and tight than in Quan Song.

Clothes that are loose inside and outside are easy to appear procrastination and lack of aesthetic feeling;

For this kind of wear, "tight inside and loose outside" and "loose inside and tight outside" will look better. It should be noted that wearing tight inside and loose outside will be more inclusive to the body shape, which is more suitable for chubby women. The wearing of "loose inside and tight outside" is more suitable for creating a good proportion, and it is more suitable for people with poor proportion, small people or thin people.

The easiest fashion for ordinary people to wear in winter isOverlapping,Although it is very common, it is not easy to wear it well. We have sorted out the following three overlapping ways:

1. Foundation overlapping

The first is the basic overlapping, which is also a way for everyone to get easily. Simple overlapping is "sandwich" wearing, that is, the combination of inside+single item+coat. What we need to know about this combination isSelection of clothesandThe creation of neckline.

There are four main points:

① Choose a thin and close-fitting style for the interior, and it can be pulled flat;

② The exposed neckline should avoid stacking as much as possible, and a single layer is the best;

3 choose a mid-high collar to wear, revealing a little neck part to be slim and beautiful;

4 Exposing the neckline, cuffs and hem will have a more layered feeling.

2. Body shape overlapping

On the basis of overlapping, we need to consider whether the figure is suitable. For example, the upper body is fat, the chest is big, or there is a belly, so at this time we should pay attention to the changes in details.

Upper body fat: the middle layer can be worn with unbuttoned clothes such as thin shirts, and only part of the inner layer can be exposed to make it slim;

Big chest: also choose shirts or V-neck clothing, and create V-neck lines at the neck;

Small belly: the inner belt doesn’t need to be completely inserted into the lower garment, and it will cover the meat more by tucking a corner or using a belt.

In addition, there are two smaller details when using the overlapping technique for slightly fat women:

First, choose dark colors for the interior and light colors for the outside; The second is to put a silk scarf on the neck to expose the edge, which can also play the role of overlapping, which is very suitable for people who are worried that overlapping will make them fat.

3. Advanced overlap

In addition to the basic overlapping, there is another way that overlapping is relatively rare and easy to wear novelty, that is, to choose the overlapping of coats and coats. For example, coat+suit jacket+turtleneck shirt, replacing a light shirt with a suit, can make the dress look more neat and straight.

Or change the suit into jeans and leather clothes, etc. The mix and match of materials and styles can make the dress more interesting. However, this kind of wearing is also very easy to appear bloated, which is not suitable for slightly fat women.

For ordinary people, the simplest and fastest skill to improve clothes is to learn color matching, which is not too complicated. Simple color application can increase the wearing power and fashion sense, for example:

1. Base color+embellishment color

Most people will choose the basic color to wear, and many people may think that wearing it like this can create a simple sense of high-level, but in fact, for ordinary people, wearing it like this will only appear single, boring and ordinary, because the sense of high-level needs temperament and details.

It is easier for ordinary people to master"base color+embellishment color". That is, when the whole body is basic color or monotonous, choose a small area of bright colors for embellishment, which can make the dress look more detailed.

for exampleGray coat+red embellishment,A large area of gray or black will be slightly dull and monotonous, and a little red at this time is the key to improving color and finishing touch.

At the same time, you can also use the technique of mutual echo between small areas to make the wearing look more exquisite. For example, if you choose shoes, bags, hair bands and other accessories with the same color as a single product, the colors will echo each other, and the visual unity and harmony will be very aesthetic.

2. Bright color+Shun color/Black/White

The echo of colors can also be put on the wearing of bright colors. For example, when a dress you choose is bright or you don’t know how to match it better, then choosing a similar color matching can have an extended visual effect and look very beautiful.

Of course, if the color is too bright, the safest way is to choose the basic color white or black, which has the effect of transition and inhibition, so that the color looks less vulgar.

The three "universal rules" about fashion wear are shared here in this issue. If you have any questions about wearing, please leave a message in the comment area ~

Disclaimer: The text of this article is original, and the pictures are from the Internet. If there is any infringement, please contact to delete it. Thank you! yz

# What to wear today # # Punch in for a better life # # Fashion #

Small disasters, plums were punished for 880,000

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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