Online Movie: Sticking to Film Quality and Giving Full Play to Network Advantage

The spring of online movies comes earlier and stronger than the natural spring in Jiachen. According to incomplete statistics, as of March 26th, Iqiyi, Tencent Video and Youku have accumulated 89 new online movies this year, with different types and excellent productions, which are welcomed by the market. Among them, the box office champion has accumulated more than 34 million yuan, and "The Story of Qiao Feng with Eight Dragons" has reached the big screen in some overseas countries and regions, becoming the box office champion of Malaysian New Year films and the box office champion of Singaporean Chinese New Year films. This gratifying scene has effectively boosted the morale of the industry and the confidence of practitioners, and stimulated people’s thinking about future development.


Creating Film Works Based on Internet Distribution and Communication


In 2014, the industry defined online movies: movies with a duration of more than 60 minutes, a complete movie structure and the Internet as the main distribution platform. At that time, with the deepening of industrialization reform, the film market in China showed a high growth momentum, attracting capital and talents. However, for a long time, the channel of film communication has been mainly concentrated in the cinema. Although the number of domestic cinema screens has increased steadily, there are still some films that cannot be released every year due to limited capacity. At this time, video websites rose rapidly, and the massive capacity and convenient viewing mode provided market space for movies. As a result, movies based on Internet distribution and communication appeared, and gradually formed an art category that was different from cinema movies in content and audience.


Due to the relatively low online cost of video websites, online movies attract a large number of small teams and new companies that pursue low investment and short cycle to seize the market. In order to form differentiated competition with cinema films, some producers regard the topics rarely involved in mainstream cinema films as competitiveness, and take the slant of the sword and attracting attention as the main topic selection direction. Creation mainly focuses on thriller, exotic animals, fantasy and other theme types, and repeatedly remake and interpret classic works or big IP. Some themes crash and the content is the same; Some works apply the titles and even themes of popular cinema films in the same period; Other works have sensational titles, exaggerated and explicit contents and unclear narrative logic. For a time, "low style", "shoddy", "love to rub hot spots" and "imitation and follow the trend" became the key words of online movies, which caused the audience to criticize. In response to this phenomenon, the relevant departments set about governance. On the one hand, scientific planning of topics, regulation of fantasy, animals and other overcapacity theme creation; On the one hand, it provides support for the main melody works that reflect real life and praise the great era in the aspects of auditing and project establishment, broadcasting and propaganda. In 2022, the State Administration of Radio, Film and Television issued an administrative license for online dramas, and online movies were certified to "take up their posts", leading the industry to advance to quality.


Explore the scientific accounting mode to make high-quality works get higher box office.


The direction of high-quality products is not only reflected in the continuous updating of creative ideas, but also in the improvement of industry rules. For a period of time, there is a saying in the industry that it takes three elements to make an explosion, namely the title, poster and 6 minutes. "6 minutes" is the time limit for free trial viewing. Once it exceeds 6 minutes, the system will prompt the audience to buy membership or pay for viewing, and the video platform will divide the account with the film according to this effective viewing quantity. This rule makes online movies fall into a "6-minute" cycle. In order to get more points, some works put most of their production funds and creative energy into the first six minutes of creation, so that wonderful content, hot scenes and dazzling special effects can erupt in a concentrated way. The creation beyond 6 minutes is fooled, either "water injection" or "unfinished", and the quality declines in a cliff-like manner, which makes the audience feel cheated.


In order to solve this problem, the industry is constantly trying to explore a new accounting mode, and adjusting "effectively watching the accounting according to the first six minutes" to "long accounting on time" and "long accounting on time". Take the new regulations issued by iQiyi in 2024 as an example. Members watch for more than 10 million hours, more than 6 million hours and less than 6 million hours, and the corresponding 10,000-hour ladder bill prices are 3 yuan, 2 yuan and 1 yuan respectively, and the final total box office is the sum of the income of each ladder. In order to avoid intentionally filling the film with water, some video platforms refine the calculation method of effective duration. For example, the audience watches a 60-minute movie at twice the speed, and the final effective duration counted by the platform is 30 minutes. This means that the "key time" to attract users to watch is no longer the first 6 minutes. The longer users watch, the higher the income of film producers. In order to incite a higher box office, the film must produce high-quality content that can stand the test of the audience.


Actively respond to the changing market environment and establish new differentiated advantages.


In the past two years, online movies have encountered new challenges. On the one hand, the window period of cinema movies is shortened, which brings competitive pressure to online movies. Window period refers to the time interval required for a movie to play content in different media. Earlier, after the film was shown in the cinema, it was not broadcast on the streaming media platform until at least one month later. However, in recent years, the online speed of cinema movies has become faster and faster, which has broken this convention. Many users who watch movies on the Internet prefer to choose cinema movies that have passed the market test and accumulated a certain reputation and popularity. This has squeezed the market space of online movies to a certain extent.


On the other hand, the appearance of miniseries has a certain impact on the online movie market. Both of them are new film and television categories that have developed rapidly in the process of the rise of the Internet. They all make full use of the convenience and interactivity of online media, allowing viewers to watch online platforms anytime and anywhere, and they are good at attracting users by means of intensive burying and frequent inversion. However, the difference is that the mini-short drama can be displayed horizontally and vertically, and the length of a single episode is short, and the number of episodes can be more or less, which is easier to meet the entertainment needs of people watching in fragmented time by mobile phones. The online movie is mainly in horizontal screen mode, which is more suitable for the traditional deep viewing experience. If we follow the logic of realizing money completely, the miniseries whose current flow pool is larger than the online movie track are more attractive to the creators. In the past two years, the scale of online movie industry has declined. According to incomplete statistics, there were 245 online movies in 2023, a decrease compared with 2022, which should be related to the limited market space and the loss of talents to miniseries. Facing the changeable market environment, in order to achieve sustainable development, online movies should not only adhere to the quality of movies, but also tap the advantages of the network, so as to achieve new differentiated competition in the attack of miniseries and cinema films.


High-quality works intensively cultivated by professionals are constantly emerging.


Blowing out the wild sand begins with gold. Continuous policy guidance, resource pooling and concept updating have squeezed the market bubble of online movies, and pushed the industry onto a benign track of setting up professional creative teams, adopting scientific and standardized production processes and creating quality content products. In the spring of 2024, the online movie market achieved a bumper harvest at the box office, marking that online movies have entered a new stage of "improving quality and reducing quantity".


The market competition of online movies has changed from "invitational tournament" to "elimination tournament". Before that, speculators who regarded this track as a quick way to make money were gradually eliminated. Practitioners who adhered to the wrong ideas of attracting audiences and obtaining economic benefits by creating a sense of coolness and gimmicks also changed their thinking, and high-quality films were constantly emerging. Many creations have jumped out of the past, and turned to the themes of the times, such as poverty alleviation and rural revitalization, to show real life, historical events and cultural classics from a youthful and typed perspective, opening up more artistic space for mainstream value dissemination. For example, China Flash, Hidden Grass is Green, Black Hawk Boy and Huang Jiguang, a Superhero, etc., some of them have been listed in the prime file of TV, some have been selected as excellent network audio-visual works by the State Administration of Radio, Film and Television, and some have been highly rated on the rating website, which has been recognized by the mainstream media and praised by the audience. People are pleasantly surprised to find that in addition to "cool feeling" and "excitement", online movies can also see so many lovely and respectable characters, diverse and flexible artistic presentations and silent value expressions, which have a positive and far-reaching impact on the diversification of main theme film and television expressions from the aspects of theme content, style and communication channels.


In addition to deepening the theme creation, online movies also deepen the existing advantages. Unlike cinema movies, which have large screen capacity, richer picture expression and scene scheduling power, online movies are limited by screens of computers, mobile phones and other viewing terminals, and pay more attention to the detailed presentation of pictures and the drama of stories. Action movies have become a type suitable for this media and can create unique audio-visual effects on small screens. Many practitioners are deeply involved in this field. For example, in creation, works such as Warrior Company and Sniper Hero focus on the characters’ state of calmly fighting and confronting the enemy with neat and coherent movements at critical moments, so that the audience can truly feel the tense and exciting atmosphere of the battlefield and deeply understand the hero’s spirit of not being afraid of sacrifice. In planning, iQiyi launched the "Action Master Season", focusing on launching a number of action movies to create a publicity matrix.


In short, online movies have a "network sense" different from cinema movies and a "movie sense" different from mini-dramas. Therefore, we should meet the needs of network carriers in form and stick to the artistic quality of movies in content. With the establishment of a sound market mechanism, the improvement of comprehensive evaluation indicators and the improvement of the audience’s aesthetic needs, online movies will continue to play the role of theme test fields, talent Petri dishes and IP incubators for film and television production, and achieve quality and standardized development. (Author: Zheng Xiaoyi, Li Lei, lecturers of Art and Design College of City College of Xi ‘an Jiaotong University, our reporter)


Guangming Daily (15th edition, April 17th, 2024)


Full focus | The number of finless porpoises in the symbiosis of all things once fell into a "low valley", and at least it was less than 1012.

  2537, this is the number of giant pandas, and do you know how many finless porpoises there are? 1249, less than half the number of giant pandas. In the past, due to the influence of human activities, the Yangtze River appeared problems such as water pollution, shrinking lakes and decreasing fish resources, which led the finless porpoise to fall into an extremely endangered predicament. In 2013, the finless porpoise was listed in the IUCN Red List of Endangered Species. Fortunately, with the orderly promotion of the great protection of the Yangtze River in recent years, "smiling angels" are appearing around us more and more frequently, which also brings us many surprises.

  This is a precious picture taken by Mr. Ma, a citizen of Zhenjiang, near the Yangtze River in early May this year: a finless porpoise is chasing and catching swordfish. The finless porpoise and saury, two once endangered animals, are rarely "in the same box" in Jiangsu section of the Yangtze River.

  Jiang Meng, secretary-general of Nanjing finless porpoise aquatic biological protection association, said: "The Yangtze finless porpoise is an indicative species, and there is also an umbrella species in our biology, which means that its large number proves that this ecosystem is healthier, that there are many other fish, and that this water quality is also very good. Therefore, the finless porpoise is an important symbol to measure whether our Yangtze ecosystem is healthy."

  [The population has fallen into a "trough" at least when it was less than 1012]

  The Yangtze finless porpoise lives in the main stream of the middle and lower reaches of the Yangtze River and in Poyang Lake and Dongting Lake. The Yangtze River used to be their paradise. Research data show that in 1991, there were about 2,700 finless porpoises in the Yangtze River. As time goes by, this number is decreasing.

  Jiang Meng said: "The first one is the excessively busy shipping, which occupies space with the finless porpoise and affects its sonar system;" The second is the water pollution of the Yangtze River. For example, the Yangtze finless porpoise ate some garbage or water pollution, which caused many diseases in its body. The third is the destruction of habitat, which has turned many natural coastlines, especially river beaches, into factory docks; The last one is also relatively direct. The reduction of finless porpoise food is due to our overfishing, especially illegal fishing. "

  [Protect "overweight" more and more of them to thrive in the Yangtze River]

  If we don’t do it again, we will lose the "smiling angel" forever. Protection, Governance and Restoration … … We realized the seriousness of the problem and tried our best to start action. A number of laws and policies have been promulgated one after another; The concept of "jointly protecting and not developing" has been deeply rooted in the hearts of the people.

  Jiang Meng said: "The pregnant period of the female finless porpoise is about 11-12 months, and only one child can be born. After birth, the lactation period will reach half a year, and after half a year, it can go fishing independently. In April and May of this year, after our monitoring, at least two young porpoises were born in the waters near Zhongshan Pier and Qianzhou in front of us, which also proved that this population of Nanjing Yangtze finless porpoises is breeding very healthily. "

  On February 28th this year, the Ministry of Agriculture and Rural Affairs announced the results of the scientific investigation of the Yangtze finless porpoise in 2022. The finless porpoise population was about 1,249. This is the first time that the population of the Yangtze finless porpoise has stopped falling and rebounded since the monitoring record was recorded.

  【 Remarkable achievements have been made in protecting biodiversity of Mother River 】

  The finless porpoise is back, and there are more magical elves along the Yangtze River. Wu Jiamin, a photography enthusiast, often shoots along the river with a camera. He said that the environment is good and more and more precious shots can be taken.

  Wu Jiamin, a photography enthusiast, said: "You can often see creatures along the river, which is obviously more than before, such as spoonbills, snipes and cotton mites. There used to be few people when shooting birds, but now there are many people. Now it is beautiful, there are many birds and the natural environment is good. Nanjing is like a natural zoo. "

  Jiangsu section of the Yangtze River has a total length of 432.5 kilometers and a coastline of 1,169 kilometers. This basin is home to 1/6 of the ecology along the Yangtze River in Jiangsu. Up to now, the water quality of the main stream in Jiangsu section of the Yangtze River has remained Grade II for five years in a row, and the proportion of the main branch water entering the river is of high quality and Grade III is 98.3%. More and more rare and endangered species have settled down in Jiangsu: Oriental stork and Chinese merganser, the first-class protected animals in China, have frequently wintered in the beaches along the Yangtze River in Zhenjiang in recent years; At the end of March this year, the black-billed gull first appeared on a large scale in Haimen section of the Yangtze River. On May 7th, a critically endangered species, the yellow-breasted sole, appeared in the ecological wetland of Mazhou Island in Jingjiang, Taizhou.

  Zou Peng, deputy director of the Nature Department of the Jiangsu Provincial Department of Ecology and Environment, said: "According to the results of the background investigation of biodiversity, the number of recorded species in the province reached 6,903, including 4,124 species along the Yangtze River, accounting for nearly 60% of the total in the province. It should be said that biodiversity protection has achieved remarkable results." 

  (Reporter of Jiangsu Radio and Television General Station Rong Media News Center/Editor of Yang Wen Wang Cong/Liu Lu)

  (The copyright of this news belongs to Jiangsu Radio and Television General Station, please indicate the source.)

Chinese mainland has become Maybach’s second largest market in the world

  BEIJING, Dec. 12 (Xinhua) — "As the world’s top luxury car brand, Maybach officially entered the Chinese mainland market in 2004. With an annual growth rate of more than 40%, the Chinese mainland market has jumped to become Maybach’s second largest market in the world after the United States, accounting for about 12% of Maybach’s global market." Maybach brand operation China sales and marketing manager Liu Xiaoli recently introduced to reporters in Shanghai.


  Maybach cars are mainly hand-built, and they are specially produced in small batches according to orders, so as to ensure the uniqueness of each Maybach car. In response to a reporter’s question, Liu Xiaoli also said that the international financial crisis has had a certain impact on the US car market. However, China is an emerging car market, and Maybach has only entered the Chinese mainland market to develop business for four years, so there is still a lot of room for development. At present, Maybach’s sales in the Chinese mainland market are still far from the sales volume of the US car market. Liu Xiaoli predicted: "With the support of the German headquarters for us next year, I think the Maybach business of Mercedes-Benz China will continue to grow."


  Hao Bo, general manager of sales and marketing of Mercedes-Benz (China) Automotive Sales Co., Ltd., said: Now, more and more Chinese consumers enjoy Maybach’s products and services and identify with its brand culture. In the past four years, Maybach has achieved excellent sales performance in the Chinese mainland market and positive market and user feedback. In the near future, Maybach owners in China will be able to enjoy Maybach’s after-sales services at some Mercedes-Benz authorized dealer service centers.


  At the Maybach media tasting events held in Shanghai and Hong Kong recently, German product experts briefed reporters on Maybach’s unique design, performance and safety, as well as its customer-first service system. Maybach’s newly developed V12 engine embodies the experience and expertise that Daimler has accumulated over the years in the development, design and production of 12-cylinder engines. Equipped with a 5.5-liter twin-turbocharger, Maybach engines have an output of 405 kW/550 hp. Maybach 62 accelerates from zero to 100 km/h in just 5.4 seconds.


  According to Liu Xiaoli, Maybach currently has three "flying doctors" in China who can rush to the scene to solve problems for customers within a few hours. At the same time, relying on the support of Mercedes-Benz China’s after-sales services network, Maybach customers can solve some problems nearby in the first time. At present, Maybach has held more than 70 tours in more than 30 cities in China, and many models have been unveiled in China. Among them, Maybach 57S, 62S and limited edition models Landaulet have also selected China to hold Asian and global launch ceremonies.


  "Every Maybach has a soul – the owner’s personality." According to Liu Xiaoli, Maybach can provide nearly 2.20 million configuration solutions for customers to personalize, so that customers can customize their own Maybach according to their needs. According to reports, Maybach will further expand the scope of its personalized options in the Chinese mainland market. Next year, Chinese customers can choose Maybach’s interior and exterior colors, and also personalize the vehicle configuration, proving Maybach’s high priority and long-term commitment to the Chinese market.

Editor in charge: Tian Shijia

Fan Bingbing’s "china face" shocked overseas and was selected as the top ten best on the red carpet


Fan Bingbing frequently appeared on foreign media websites and was selected as one of the top ten best red carpet dresses in Cannes this year.

  The 12-day Cannes Film Festival finally came to a grand end. Although the final Chinese film unfortunately did not win, there was one person who made the world remember China and the other beauty from the East. She was the "CHINA FACE" praised by overseas media – Fan Bingbing.

  This time, Fan Bingbing made a splendid appearance at Cannes in 9 different shapes for various red carpet events, either charming or elegant, including a domineering and Chinese-style improved dragon robe, a flaming red lip with a black Armani fishtail dress, and even a bright water red dress that can wear a bright girlish atmosphere.

  In addition to the domestic media still maintain a high degree of attention to Fan Bingbing, many overseas media have also begun to pay attention to this new face from the East: the online website of the world’s top fashion magazine has previously covered Fan Bingbing’s trip to Paris Fashion Week at length. This time, under the title "WHO IS FANBINGBING", it comprehensively commented on Fan Bingbing’s trip to Cannes and gave it a high degree of recognition. It praised its changeable style, which can surprise people every time it appears, and used such words: "We’d say she’s going places" to describe its progress at the height of the sun; and foreign film authority websites also used Fan Bingbing’s dragon robe as the focus to analyze the bits and pieces of the Cannes Film Festival. At the same time, before almost every appearance of Fan Bingbing has been named the best dress of the day, the well-known fashion website Red Carpet Fashion Awards, in the final inventory of Fan Bingbing’s perfect performance of Cannes included in this year’s Cannes Film Festival Top Ten Styles, and even at the closing ceremony, when the host read Fan Bingbing’s name, it caused a large crowd of cheers. The Chinese actress’s dedication and efforts have been seen by everyone.

  This time at the Cannes Film Festival, Fan Bingbing stunned the world and could be called the biggest winner of this film. Some people said: "If it wasn’t for the’model worker ‘performance on the Cannes red carpet this time, Fan Bingbing’s popularity might still stay in the local area." However, these are not the main points. What matters is that her performance confirmed the beauty of China to the world and became a unique style in Western film festivals.
 

Zhalute Banner launched a special investigation and rectification campaign for fireworks and firecrackers

The Spring Festival is approaching, and the operation and sales of fireworks and firecrackers have entered the peak season. In order to further thoroughly implement the spirit of the national, autonomous region and Tongliao video teleconference on safety production and the special action requirements of Tongliao’s "100-day attack" on safety production, recently, the Zhalute Banner Market Supervision Administration and the Banner Emergency Bureau jointly launched a special investigation and rectification campaign for fireworks and firecrackers.

During the inspection, law enforcement officers checked whether the fireworks and firecrackers distribution enterprises and temporary retail stalls have obtained the fireworks and firecrackers business (retail) license, focusing on the mandatory requirements such as the source of fireworks and firecrackers, inspection report, product level, discharge instructions, warning words, production date and shelf life. Operators are also required to strictly implement the incoming goods inspection system and the system of claiming certificates and tickets, establish and improve the ledger of incoming and outgoing goods, store fireworks and firecrackers according to the requirements of warehouses and storage limits, and resolutely prevent fireworks and firecrackers with incomplete signs and signs that do not meet the mandatory national standards from going on sale. At the same time, operators are required to enhance their awareness of safety precautions, earnestly fulfill the main responsibility of safety, store fireworks and firecrackers in a safe and standardized manner, promptly investigate potential safety hazards and prevent safety accidents.

In the next step, the Banner Market Supervision Administration will continue to strengthen the supervision of the quality of fireworks and firecrackers, severely crack down on illegal acts of selling fake and shoddy fireworks and firecrackers, prevent unqualified fireworks and firecrackers from entering the market, effectively protect the consumption safety of fireworks and firecrackers, and ensure the safety of people’s lives and property.

Author/Jian Lan

Original title: "Zhalute Banner launches special investigation and rectification actions for fireworks and firecrackers"

The National Rugby Sevens Championship kicked off.

Xinhua News Agency, Hangzhou, June 2 (Reporter Cao Yibo) On the 2nd, the "Charm Hangzhou" 2023 National Rugby Sevens Championship kicked off at the Cangqian Campus Stadium of Hangzhou Normal University.
The tournament lasted for three days, and was co-sponsored by the National Olympic Sports Center and the Chinese Rugby Association, hosted by Hangzhou Normal University and co-organized by Yuhang District People’s Government. A total of 19 teams (10 men’s teams and 9 women’s teams) participated in the tournament.
During the 50 games, as the rugby venue of the Hangzhou Asian Games, all the events of the stadium in Cangqian Campus of Hangzhou Normal University will be deployed at the level close to the Asian Games in accordance with the Asian Games process to test the progress of the Asian Games preparations and the level of the venue operation team.
Rugby events in the Olympic Games and the Asian Games all adopt the sevens system. Seven people from each side play in the rugby sevens game. The game is divided into the first half and the second half, with 7 minutes in each half and no more than 2 minutes in the intermission. After the start of the game, all players can touch the ball with any part of their bodies, such as catching the ball with their hands or feet, passing the ball, kicking the ball, saving the ball, running with the ball, catching it, shouldering it, and hugging the opposing players with the ball, participating in the group competition for the ball, pressing the ball to touch the ground, etc., but in the game, players can only pass the ball backwards or sideways in parallel, but can’t pass the ball forward, and can’t fall forward when catching the ball.
The China Women’s Rugby Team won the silver medal at the 2018 Asian Games in Jakarta and the seventh place at the Tokyo Olympic Games, which made the national team the best Olympic result in this event. The best achievement of China men’s rugby team in the Asian Games was the bronze medal in the Doha Asian Games in 2006.
Hangzhou Asian Games rugby sevens will produce two gold medals. (End)
Reporting/feedback

China Elevator Jianghu Fengyun Record

Li Jianguo, general manager of Midea Building Technology Elevator Company, used the human body as a metaphor to introduce the technical points of Digital Elevator: "For example, the application of AI graphic image recognition, voice acquisition technology, new infrared, millimeter wave and other human perception technology sensors, laser ranging technology, etc. is to improve the perception ability of the elevator; The application of CPU chips with higher computing power, big data analysis, artificial intelligence, deep learning, neural network and other technologies improves the calculation and analysis ability of the algorithm, which makes the elevator smarter and smarter. " It is understood that before leaving the factory, every LINVOL elevator has to undergo a total of 513 quality tests of the whole elevator and its components, such as performance, protection, structure and function. The mechanical safety protection system is combined with the electrical safety protection design, and eight safety devices, such as emergency braking system, door interlock and speed limiter, are adopted to prevent elevator accidents to the maximum extent. On the software side, we can monitor the elevator’s operation status in real time through big data and Internet of Things technology, analyze the elevator’s operation status in time through big data logic algorithm, and transmit it to the elevator management platform through the network for intelligent analysis and preventive maintenance. In addition, Midea is equipped with AI, sensors and Internet of Things technologies for every digital elevator. The camera of AI can automatically identify dangerous goods and dangerous ladder riding behaviors, and initiate corresponding measures to prevent problems before they happen. As a part of the building, intelligent elevator can also improve the operation efficiency of the building. Li Jianguo introduced,The digital platform of iBUILDING in UILDING can automatically identify passengers’ identity information through the elevator eye system, and automatically guide people on nearby floors to take a ride by robot dispatch, so that passengers can be sent to the destination floor without button contact. "It turns out that the elevator stops in the middle during the peak period of use, and the single running time is long; Now, through a series of algorithms and digital intelligent applications, the single running time of the elevator can be shortened, running more times, and delivering more people to the destination floor. " At the same time, the intelligent passenger flow analysis system can also realize the priority of dispatching elevators on peak floors, shorten the operation efficiency of elevators by about 2/3, improve the comfort, and at the same time effectively reduce energy consumption, save energy and reduce carbon.codaBorrow a passage from A Tale of Two Cities by Dickens as the conclusion of this article: This is the best time and this is the worst time; This is the age of wisdom, this is the age of stupidity; This is the period of faith, this is the period of doubt; This is a bright season; This is the dark season; This is the spring of hope, and this is the winter of disappointment … Although the rivers and lakes of elevators in China are still under the feast of foreign investment, I believe that with time, domestic elevator brands will surely rise against the trend and flourish in the wind! Each platform has the same name. If you like our story, please share, collect and forward it.