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　　　　　　 CCTV News:Recently, the reporter learned from the Sichuan Provincial Public Security Department that in June this year, Neijiang police in Sichuan cracked a telecom network fraud case under the banner of recommending stocks, involving more than 22 million yuan.

　　　　　　 Mr. Liu, who lives in Zizhong County, Neijiang City, Sichuan Province, is a stockholder. In April 2019, he was drawn into a stock trading WeChat group by stock friends he met on the Internet. There are many people in the group, and everyone has been talking. They have been talking about a teacher in the group who is very good at stock trading. They are all saying that this teacher has brought them a lot of money. At that time, Mr. Liu also briefly said it in the group. Finally, they told the teacher that the class was going to start and called Mr. Liu and them to attend classes.

　　　　　　 With the psychology of giving it a try, Mr. Liu clicked on the network connection of the lecture and entered a multi-person live broadcast room. There were many lecturers in the live broadcast room, and every day they talked about stock information. Teacher Liu found that most of the stocks recommended by the teacher rose. Not long after, the lecturer suggested in the live broadcast room that taking Mr. Liu to speculate on foreign indexes can be traded at any time, and there is no upper or lower limit for the daily limit.

　　　　　　 The lecturer recommended an APP called "Schroeder". He said that all transactions on the platform are conducted in US dollars, and RMB will be automatically converted into US dollars after being bought. Every purchase shall not be less than US$ 1,000, and a handling fee of US$ 40 will be charged for every purchase of US$ 1,000. Mr. Liu initially invested 40,000 yuan. Unexpectedly, he earned five or six thousand yuan in two or three days.

　　　　　　 Victim Mr. Liu: "I started to lose money soon after I earned some money. I just wanted to earn back the money I lost for the first time for the second time, and then I filled it with 500,000 yuan. After filling it with 500,000 yuan, it fell even faster this time. Then I put all my savings into the stock (index), and almost all of it was about 800,000 yuan."

　　　　　　 In this way, Mr. Liu lost all of his 800,000 yuan in less than a month. On May 13th this year, Mr. Liu, who felt cheated, reported to the police. After receiving the police, the police set up a task force to investigate and found that this was a case of telecommunication network fraud under the guise of recommending stocks.

　　　　　　 The police first investigated the APP named "Schroeder", and they found that this platform was really tricky.

　　　　　　 Li Wei, a policeman of the Criminal Police Brigade of Zizhong County Public Security Bureau in Neijiang City, Sichuan Province: "We found that its bank was flowing, and all its money entered the third-party company. We found that the third-party company was not a very formal company through the inquiry and verification of the third-party company."

　　　　　　 With the further development of the investigation, the police found that this was a fraud gang with a clear division of labor, which was composed of several members, such as early salesmen, "water army", lecturers and programmers. The "Schroeder" APP is designed and developed by fraud gangs. Once the funds enter this APP, it is equivalent to directly falling into the pockets of criminal gangs. The rise or fall of all indexes in the platform is actually controlled by criminal gangs.

　　　　　　 In the WeChat group where Mr. Liu is located, except for Mr. Liu, other group members are the water army of the gang, and the so-called lecturers in the live broadcast room are just fraudsters who know a little about stocks. According to the suspect’s account, the salesman mainly uses various stock recommendation forums to find investors to be friends. Each salesman has more than 10 mobile phone micro-signals, and they set up multiple groups to guide the victims into the trap step by step.

　　　　　　 Suspect: "First of all, as a shareholder, we act as a water army in the group and in the live broadcast room to set off the strength of the teacher. The purpose is to make the victim believe that the lecturer is very powerful and powerful in stocks, so that customers will trust this teacher more and have the strength to make them make money."

　　　　　　 Police investigation found that the gang’s criminal suspects were distributed in many provinces and cities across the country, reaching more than 100 people. In June 2019, with the cooperation of local police, the police were arrested and launched a network-closing operation, and 184 suspects were arrested in Hunan, Guangdong, Hebei, Henan, Hubei and Sichuan. More than 300 computers, more than 1,000 mobile phones and 4 vehicles were seized, involving more than 22 million yuan. At present, the case is still under investigation.

In order to cope with the momentum of new forces to build cars, Xpeng Motors has launched a new model -MONA M03 in recent years, which is positioned as an A+ class pure electric coupe. According to the latest news, the price of the new car will start at 140,000 yuan. The parameters and configuration of the comprehensive model are quite good, so can it compete with Tesla?

First, look at the appearance of the new car. The overall sliding back and hatchback coupe shape can reach the drag coefficient of 0.195Cd, which is full of movement. The body size is 4780*1896*1445mm, and the wheelbase is 2815 mm. Under this size, the body is relatively low, and with 19-inch wheels, the whole body presents a very young and sporty visual sense.

In terms of interior design, it is bolder and simpler than many pure trams today. The LCD instrument is cancelled, and the 15.6-inch central control floating touch screen replaces all operations and displays. In terms of vehicle configuration, Qualcomm Snapdragon 8155 chip is built in, and gesture control is also supported in operation. With a length of 4780mm and a wheelbase of 2815mm, the space performance inside the car is actually equivalent to that of a B-class car.

Speaking of Tucki’s models, the impressive thing is its XNGP high-order intelligent driving system. Many tests have proved its good practical application ability. Now this system will be installed on the MONA M03 new car. Officials have also claimed that the new car should make hundreds of thousands of pure trams have high-order intelligent driving. However, due to cost constraints, MONA M03 does not use high-order intelligent driving hardware such as laser radar, but is equipped with a single camera scheme focusing on vision, which may be biased in the realization of intelligent driving function.

In terms of power system, MONA M03 is equipped with two power schemes, namely, a low-power version of 140 kW and 190 HP and a high-power version of 160 kW and 218 HP. In terms of cruising range, there are three versions of 515 km, 485 km and 620 km respectively. The lower wind resistance, the dexterous coupe body and the improvement of electronic control under the new car platform believe that the new car will also have a good performance in energy consumption.

Write at the end:

The reason why Tucki "grinds a sword every four years" may be precisely because they found that the price of a pure electric coupe with enough intelligence, high endurance and enough exercise is more than 200,000, so they will spend a lot of money and take a long time to polish a new car. If the starting price is less than 140,000, then the new car does have obvious advantages, but the actual configuration, the price of high-equipped models and the driving performance need market feedback.

[car home Nanchong Preferential Promotion Channel] Now is the best time to buy. The preferential activities in Nanchong area are under way, and you can enjoy a maximum discount of 20,000 yuan. At present, the minimum starting price of Changan Auchan X5 has dropped to 68,900 yuan. If you are interested in buying, please be sure to click "Check the car price" in the quotation form in order to get a higher discount.

The exterior design of Changan Auchan X5 is mainly young and fashionable, and the front face adopts a large-area air intake grille design, which, together with the sharp headlight group, forms a strong visual impact. The body lines are smooth and the overall shape is dynamic, which shows the modernity and sportsmanship. In addition, the car is also equipped with a variety of personalized design elements, which further enhances the recognition of the whole vehicle.

Changan Auchan X5 has a body size of 4490*1860*1580mm and a wheelbase of 2710mm. The side lines of the car are smooth and dynamic, with 18-inch rims and 225/50 R18 tires, showing the style of fashion and sports.

The interior design of Changan Auchan X5 is full of modernity and technology, and the layout of the center console is simple and clear, with a 10.25-inch central control screen, which provides drivers with rich multimedia and navigation functions. The steering wheel is made of high-quality leather, which feels comfortable and supports manual adjustment up and down to meet the needs of different drivers. The seat is made of leather/fabric mixed material. The main seat provides the functions of front and rear adjustment, backrest adjustment and height adjustment, while the auxiliary seat has the functions of front and rear adjustment and backrest adjustment, which brings passengers a comfortable riding experience. The rear seats can be laid down in proportion, which increases the flexibility of storage space. The car is also equipped with multiple USB and Type-C interfaces, which is convenient for passengers to charge and transmit data.

Changan Auchan X5 is equipped with a 1.5t L4 engine with 188 horsepower, with a maximum power of 138kW and a maximum torque of 300N·m, which is matched with a 7-speed wet dual-clutch gearbox. This engine has strong power output and smooth shifting experience, which brings more comfortable and pleasant driving experience to drivers.

The owner of car home spoke highly of the appearance of Changan Auchan X5. He mentioned: "Aside from this, just looking at this 225/45R19 big foot with black wheels from the outside, the original factory brought its own red calipers, which made people can’t help but produce a sports car!" This design undoubtedly makes Changan Auchan X5 more attractive visually, and fully meets the modern consumers’ pursuit of sports sense and individuality.

When the car is constantly pursuing more seats, it shows a different side in the market segment. In the same spacious carriage, the less, the more advanced the product positioning. Therefore, in some mid-to-high-end products that have been or will be listed in the near future, many products are not limited to launching regular 7-seat models, and fewer 6-seat or even 4-seat models have begun to be welcomed by consumers.

In the new generation of product planning, there are three versions of 7 seats, 6 seats and 4 seats. At present, the main models on the market are 7-seat models, even the GL8 Avenir Avia models with high-end positioning are 7-seat models. However, recently, the official map of a new generation of GL8 Avenir Avia six-seat version has been officially released, which also indicates that it is a step closer to the launch of this new car.

Configuration is more luxurious than the current Avenir.

It is worth mentioning that the new generation GL8 Avenir Avia six-seat version is not just as simple as replacing the current model with two independent seats. From the seven-seat version to the six-seat version, it is obviously upgraded from the perspective of product positioning, so we see that the configuration of the new car has also been greatly upgraded from the inside out, showing the style of luxury.

The new generation GL8 six-seat model is classified as Avenir Avia series, so all the unique designs of the current Avenir Avia series have been preserved in new cars, such as chain mail-style China Net and exclusive Merlot wine red. At the same time, the new car has also been upgraded. At first glance, the new car is equipped with a brand-new Matrix all-crystal diamond headlight composed of eight "diamond crystals". This upgrade not only improves the visual effect, but also realizes eight intelligent lighting modes in actual lighting function. In addition, ADB’s anti-glare high beam function has 18 high beam lighting zones, which cooperate with high-definition wide-view forward camera to help improve driving safety at night. As an echo, the taillight style of the new car has also become a suspended arrangement style of 11 spar, which is like a stretched wing after lighting.

In order to show luxury, the new generation GL8 Avenir Avia six-seat model also provides exclusive dynamic concierge lights with rich styles. At the moment when the electric door is opened, Avenir Avia’s exclusive welcome blanket shines out, and with Avenir Avia’s exclusive lighting welcome pedal, every boarding is honored.

Inside the car, the second row of seats is consistent with the current model with high standards. Different from the 7-seat model, the 6-seat model also provides independent seats with high comfort for the third row passengers. The seat can adjust the front and rear distance by 160mm, and is equipped with 6-speed adjustable independent handrails, 146-degree super-large chair back inclination angle, heating/ventilation function and dual USB charging interfaces.

The six-seat version is a more practical choice.

From the perspective of improving the sense of luxury, the new generation GL8 Avenir Avia six-seat model with higher positioning will obviously be better than the seven-seat model. But this is not just the only purpose of the six-seat model.

In the real use scenario, the current GL8 Avenir Avia seven-seat version can only provide the most distinguished ride experience in the second row. Although it’s okay to ride, you will never let your guests sit in the third row during business reception. However, the six-seat model is different. Although it is still slightly different from the second row, it is still equipped with many comfortable and practical configurations, which can at least realize the reception of some VIPs. In other words, the seven-seat model can only receive two VIPs, while the six-seat model can receive four VIPs, which is the practicality of the six-seat model.

If you consider more, the six-seat model can also be exempted from the annual inspection, which also makes the car more simple and worry-free.

Write it at the end

From the perspective of the new generation GL8 Avenir Avia, the author thinks that the upcoming six-seat model will be more practical than the current seven-seat model. At the same time, for the mid-to-high-end market, the launch of the new generation GL8 Avenir Avia six-seat edition will re-establish a new standard for large luxury. (Text/Zhong Yi)

Seeing that the 11th Golden Week is coming, various brands are scrambling to release new models, lest they miss the last opportunity to sell cars this year. This, just past September 22, in Chongqing Ecological Island – Guangyang Island officially opened the global pre-sale, according to the car review agency, the pre-sale price of Changan Qiyuan E07 is 249,900 yuan, and enjoy certain limited-time rights.

In fact, when it comes to Changan Qiyuan E07, the design concept and product positioning of this car are quite interesting. It is claimed to be the world’s first mass-produced variable SUV. Like Tesla’s Cybertruck, it is the only mass-produced model in the world equipped with a central ring network architecture. Let’s follow the car review agency’s perspective and take a look at this car.

In terms of appearance, the design of Changan Qiyuan E07 is quite sci-fi, especially the light strip on the front of the car, which has a sense of sight like a galaxy battleship. The overall back-running design makes most young people feel too cyberpunk when they see this shape. And this car can also open the trunk in sections like Tesla’s Cybertruck, making it easier and more flexible to pick up and carry items. The length of more than 5 meters, as well as the leading 3120mm wheelbase in the same class, plus the width of 1996mm and the height of 1695mm make the whole car full of momentum.

Although the interior design is not particularly complex, it can still give a very textured design style and interior materials as a whole. Moreover, the voice interaction system of Changan Qiyuan E07 can give the occupants more convenience. It can not only be used to solve all the control functions in the car, but also can perform voice lane change and voice acceleration and deceleration. In this way, you can basically just move your mouth and not do it. In addition, in terms of comfort, Changan Qiyuan E07 is equipped with double front-row zero-gravity seats with leg supports as standard, which directly fills the comfort experience. Moreover, the seat ventilation, heating, and massage are also equipped in the front and rear rows, focusing on a front and rear row with equal rights.

The Changan Qiyuan E07 series comes standard with an 800V silicon carbide AI platinum power platform, equipped with a 440kW high-efficiency drive motor, which can output a maximum torque of 645N · m. The measured 100-kilometer acceleration only takes 3.96 seconds. This acceleration result, even if the supercar is coming, it is difficult to get out of the whole body, right? Moreover, the curb weight of this car is 2.4 tons, but the measured 100-kilometer braking distance is less than 36 meters. This result is definitely enough, right? In addition, the extended range version of the model is equipped with the latest generation of Changan Tianyu intelligent extended range platform independently developed by Changan Full Stack. Noise control is also its highlight, which can also solve mileage anxiety.

In terms of the chassis, Changan Qiyuan E07 is also trying its best to fill it up. The air suspension system + CDC intelligent magic carpet suspension has the functions of adjustable suspension height and hardness, which can offset the vibration and impact of the road as much as possible. At the same time, it can also ensure the movement of its suspension, which can be hard or soft, to solve the contradiction between your motion control and comfort.

Car review observation:

In terms of product positioning, the Changan Qiyuan E07 is a bit niche, but the overall performance is very much in line with the needs of most people. It can be said that the Changan Qiyuan E07 is a car that can make people stand out, and there are not even any direct competitors on the market. However, the starting price of the Changan Qiyuan E07 is also relatively high. Competing at this price sometimes requires a little luck, so do you think this car can achieve a good sales result? Welcome to discuss in the comment area.

1905 movie network news Directed and produced by, and starring in, the film has been released so far, and has won the single-day box office championship for 14 consecutive days. The film has not only achieved excellent box office results, but also won high praise from audiences on major platforms by virtue of its strong reputation.

A few days ago, Nicholas Tse and "Anger · Serious Crime" came to Shenzhen roadshow. The Qixi Festival is approaching, Nicholas Tse and McHenry prepared roses for the audience, and they also wore masks to pretend to be staff members to deliver flowers to everyone. After being recognized, there was a lot of screaming, and the atmosphere was quite enthusiastic. In the face of the audience’s enthusiastic expectations for the next work, Nicholas Tse also said that he was watching a lot of new scripts, but his favorite is still action movies.

The audience sends Nicholas Tse a curling iron: "weld" long curly hair on the head

The MMA coach kicked the gym on the spot, and Nicholas Tse wore a boxing cover to "challenge"

In the film, Nicholas Tse’s long curly hair and sunglasses suit impressed the audience quite a lot. During the roadshow, the audience even sent out curlers on the spot, shouting that Nicholas Tse’s "hairstyle is too handsome, I hope to’weld ‘the long curly hair on my head". Another audience member kicked the hall on the spot, saying that he was an MMA mixed martial arts coach and wanted to feel Nicholas Tse’s fighting level. Nicholas Tse happily beckoned to fight, and the audience exclaimed "don’t slap in the face". After the exchange, the audience sighed, "I feel that Tingfeng is a professional-level player, with a high level and good consistency."

When asked about the most memorable and difficult scenes, Tse responded, "The interrogation room is the most memorable, the Tsim Sha Tsui shootout is the most difficult to shoot, carrying a real gun every day from 7:00 am to shoot thousands of shells, and the police will come to check the situation." During the interaction, Tse prepared a signed T-shirt for the audience and expressed his gratitude to all the fans, "Thank you very much for your support of the movie’Angry Crime ‘. We will bring good works to you as soon as possible."

Nicholas Tse improvised to "scare" the entire set

McHenry’s Glowing Sword Live "Revenge"

In a scene where Qiu Gang taught Young Master a lesson in the film, Nicholas Tse suddenly yelled at McHenry with anger, his lines were very explosive, and McHenry’s scared reaction was also very real. When talking about this scene, the audience lamented that they were really scared. Nicholas Tse revealed that this part was improvised by himself and did not tell anyone. The whole set was startled, and McHenry also confessed, "I knew he would explode, but I didn’t expect it to explode like this."

During the interaction, some audience members gave McHenry a glowing sword, wishing him invincibility through thorns, and McHenry took the sword to "take revenge" on Nicholas Tse. Another audience member brought a variety of flavors of chewing gum for "Young Master" McHenry, who loves chewing gum in the play. McHenry also responded to the audience’s curiosity about chewing gum, "Young Master’s face is paralyzed, chewing gum may be conducive to recovery, so he took the initiative to communicate with the director, and the director accepted my suggestion."

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

203X!

23:50

In 10 minutes, my car will be destroyed. The sun will rise tomorrow as usual, and there will be no gasoline cars in this world.

Many years ago, countries introduced countdown watches for fuel vehicles one after another, but people at that time did not take it seriously. They optimistically estimated that it was impossible to completely eliminate fuel vehicles, and at most, fuel and electricity were mixed. But this day has not only come, but also is very thorough, very crisp, and even a little cruel.

I am the last people in the world who still own a gasoline car. We are the car nails of this era. We will die sooner or later, and it will only take time. The world around us is already electric. My wife, my eldest daughter, my youngest daughter, although she is only 14 years old, she already has her own car, because the driverless mode does not require her to be an adult, nor does she need a driver’s license.

23:51

Back then, my driving coach was a middle-aged frustrated man, very thin and tall, who didn’t talk much. He didn’t have the habit of scolding people, and he wouldn’t ask students for Chinese cigarettes, but I still bought him every few practice sessions because I thought he was lonely.

I am also lonely.

At that time, I was unemployed and lovelorn, and every day I had a stone stuck in my heart, causing trouble with the world. In the hot June, no one at the driving school practiced driving, so I decided to practice. When I got dizzy from the sun, the coach drove the car to the shade, and we smoked one by one.

The driving school is gone. Where has the coach gone?

23:52

The reverse parking that tormented me is still tormenting me hilariously.

After the large-scale application of electric vehicles, there is a reversing mode in the car, and the computer can help the owner to park accurately, which directly leads to companies, shopping malls, and even residential areas to reduce the parking space to a little bit. Refusing to park automatically, like me, I used to reverse the car and put a rudder directly into the warehouse, but now I have to turn the steering wheel several times. It almost brought me back to the terrifying moment when I took the driver’s license test more than ten years ago.

23:54

Six minutes to go. Six minutes to myself.

Ever since I have a car, what makes me most happy is not the pleasure of driving, but the feeling of sitting in the car in a daze. Turn off the engine, the car becomes quiet, and I can hear the crunch of leather when I move my body.

The car became a container for me to be alone, without fuel, rice, oil and salt, without intrigue, and the highly concentrated energy after driving was released in an instant. It also became my only unscrupulous place to cry. Sitting in the car wrapped in steel, I was like a baby, and it didn’t matter if I cried.

No more.

The accurate positioning notification of the smart electric car allows my wife to know that I have arrived at the door as soon as possible. If I don’t go home in time, it will attract her attention. Sorry, this gaze is the burden of my speechless look back.

23:57

But I can’t say I’m not happy, and people who are dependent and needed have no right to be unhappy.

From the moment I formed a family with my wife, I vowed to be someone who would bring her happiness as well as my own.

I still remember the first time I went on a date with my wife. I was waiting for her downstairs in my second-hand car. I was afraid that she would dislike my car, so I wiped it well before going, and even the floor mats were dusted, trying my best to be spotless.

The first date was a success, if not for the wife throwing up before getting out of the car.

The second-hand car had many problems. The door rattled, the brakes were stepped on for a meal, and the most important thing was that the gasoline smell was heavy. The wife said that she wanted to vomit when she got in the car.

23:58

I am the 367th person in the world to still own a gasoline car.

Owners of fuel vehicles have a separate cloud community, each with their own virtual coordinates. When someone switches to an electric vehicle, their coordinate indicator will no longer light up.

More and more lights are going out around the world.

It is said that at midnight tonight, there will be intelligent machines controlling public order towing my car.

Friend asked me, why do you stubbornly drive a fuel car? Are you refusing to move forward and want to go against the trend?

And at that moment, I had the answer: I don’t want to go against the world; I just simply don’t want one choice. The tide pushes us forward, but it shouldn’t take away the right to choose.

I like the smell of gasoline, I like the feeling of not so smooth at the beginning, I like to sit in the driver’s cabin in winter and wait for it to wake up. It is my memory, it is an era.

23:59

I hastily opened the door and strode home.

Goodbye, fuel truck.

This article is purely fictional

The story takes place in 203X. At that time, the fuel cars in the world completely disappeared. I am grateful for the time when gasoline cars accompanied human beings. The author boldly imagines how people’s lives, work, emotions, etc. will change in the virtual future, and whether those constant warmth and pursuit are also worthy of our occasional reflections today… In the next issue of "After the World Without Fuel Vehicles…", we will continue to walk into your/my/his future car world.

SAM series serialized micro-novels, creator profile

illustrator

Ye QianqianArtist and designer, born in China, now lives in San Francisco, USA. The artist has emerged from an architectural background and explores the complexities of human-computer interaction. His works cover a variety of mediums such as architectural design, new media, and ink painting. His latest solo exhibition "Alone Not Alone" recently opened at the Landry Gallery in San Francisco. The artist has been active on the social software Instagram for a long time, personal account: @44ian.

Writer

There are billions(Pen name), a freelance writer, who likes all kinds of new and interesting things, loves the way of "opening your mind and opening your eyes", tears and laughter are both low, and you like to get into the movie theater that is smeared with black paint, giggle or cry, and bring your own tissues.

……………………………

Original production by Shanghai Automobile Museum, please indicate the source when reprinting.

Follow the Shanghai Automobile Museum and explore fun and interesting car stories together (WeChat official account: shqcbwg).

　　What, someone won the lottery and donated 5 million?

　　# 219 million in the men’s two-color ball donated 5 million #

　　Chong chong re sou

　　As we all know, under normal circumstances, the lottery prize is capped at 5 million, and just recently, someone actually donated a "first prize" for public welfare! Such a big deal is Mr. Li, a lucky man in Guangxi who just took away "two small goals" on the morning of October 24.

　　Things should start with the lottery of China Welfare Lottery No.2022120 on the evening of October 20th. In the current period, there were 43 first prizes in the country, with a single prize of more than 5.48 million yuan, of which Guangxi won 40 bets! Moreover, the first prizes of these 40 bets are from betting station No.45010316 and betting station No.45016072 in Litang Town, Binyang County, Guangxi Province, with 20 bets in each station, and the betting method is single bet and 20 times bet! In other words, the 40-note prize belongs to two lottery tickets, and each lottery ticket only costs 40 yuan, winning 109.7 million yuan respectively! Both betting stations are located in Litang Town Department Store, Binyang County.

　　According to past experience, the same betting method, betting station in the same place and winning the grand prize in the same period will often be won by the same person. For example, the 565 million double-color ball that we won in Xinchang, Shaoxing, Zhejiang Province was bought by the lucky ones at two betting stations. This prize, which ranks second in the lottery history of China, was awarded in the No.11086 issue of the two-color ball on the evening of July 26th, 2011. The prize of 5.14 million with 110 bets was won in Zhejiang, which came from three lottery tickets sold by two betting sites in Xinchang County, Zhejiang Province. Two of the lottery tickets selected two bets with the same number and made 25 times bets respectively. The ticketing time was about 1: 50 pm on the day of the lottery, only 34 seconds apart, and the serial numbers were connected. In addition, there are 10 first prizes from another Fucai betting station about 1 km away. The winning lottery will bet 10 times on the number of one note, and the ticketing time will be 5: 30 pm on the same day. Finally, the grand prize winner appeared to redeem the prize, confirming that all three tickets were from one person, and won a total of 565 million grand prizes for the two-color ball!

　　As expected, the first prize of Guangxi’s 40 notes was also won by one person. On the morning of October 24th, Mr. Li received a pre-tax cash check of 219 million yuan from Lan Ting, secretary and director of the General Party Branch of Guangxi Welfare Lottery Distribution Center, and donated 5 million yuan on the spot to entrust Guangxi Welfare Lottery Center for public welfare.

　　Mr. Li is a big fan of welfare lottery. More than ten years ago, he began to buy Fucai two-color ball lottery tickets. After four or five years, he didn’t win the grand prize. So Mr. Li considered changing a betting method and selected a group of numbers that were pleasing to the eye to start chasing the number. However, "most of them didn’t win, and occasionally they won dozens of pieces." Because of his hobbies and family members’ no objection, Mr. Li also had a normal heart about not winning the prize. "The money invested is acceptable, mainly to buy a hope."

　　On October 20th, he passed a lottery betting station in Litang Department Store, Binyang County, Guangxi, and bought three lottery tickets in 160 yuan. At that time, Mr. Li played a 20-fold lottery ticket on a betting machine in the betting station. Before long, he felt that this group of numbers was very "heart-warming". When he went forward to play the ticket, the salesman was busy helping another lottery buyer to redeem the instant lottery prize, so another salesman helped him to play the same group of 20-fold lottery tickets on another betting machine in the station. Unexpectedly, these two lottery tickets actually won 109.7 million yuan each! Mr. Li said that this group of numbers, that is, the multiples bought in the last three periods, were more than expected to be so lucky. In addition, he also chose a "6+2" small double-color ball lottery, and won the 100 yuan Prize.

　　On the evening of October 20, Mr. Li went to sleep before the current two-color ball lottery. It was not until the morning of the 21st that he brushed his mobile phone that he realized that Litang Town had won the first prize of 40 times the two-color ball. At first glance, it was the group number that he had kept for many years! I stayed up all night that day. On the morning of the 22nd, Mr. Li took a bus to Nanning and found a hotel to stay. "They are all sleeping in the hotel, afraid to go out and lose the lottery." He said.

　　Unlike most grand prize winners, Mr. Li was very calm after winning the prize. "I didn’t tell my wife and children that they were too bloated and wouldn’t work or work hard in the future." At present, Mr. Li’s family and friends don’t know that he won the grand prize. As for the use of this bonus, Mr. Li said that he hasn’t thought about it yet, and he will slowly plan how to use it. After visiting Guangxi Welfare Lottery Culture Exhibition Hall, Mr. Li deeply realized that part of the funds for purchasing lottery tickets were used for public welfare undertakings such as "helping the elderly, helping the disabled, saving the orphans and helping the poor", so he decided to donate 5 million yuan from the prize money and entrust Guangxi Welfare Lottery Center for public welfare undertakings.

　　Comprehensive: Guangxi Welfare Lottery Distribution Center website, Zhejiang Fucai

Source: Guizhou Radio and Television Station

Christmas symbolizes love and sacred faith. Christmas is a day of celebration and jubilation abroad. For people in Europe and America, Christmas is like the Spring Festival in China. They have Christmas holidays, give Christmas gifts and participate in various Christmas activities.

The real meaning of Christmas is to commemorate the birth of Jesus. Christmas Eve on December 24th and Christmas Day on December 25th are all related to the legend of the birth of Jesus.

At the beginning of the 4th century, January 6th was a double festival for churches in the eastern Roman Empire to commemorate the birth and baptism of Jesus, that is, God revealed himself to the world through Jesus.

This day is also the winter solstice festival of the Roman calendar, which means the beginning of the recovery of everything. Perhaps for this reason, the Roman church chose this day as Christmas.

Christmas is the biggest festival in the Christian world. It is generally believed that December 25th, as Christmas, may have started in the Roman Church in 336 AD.

Because the calendars used by local churches are different, the specific dates cannot be unified, so December 24 to January 6 of the following year is designated as the Christmas Festival, and local churches can celebrate Christmas during this festival according to local conditions.

In many countries in Europe and America, people attach great importance to this festival and associate it with the New Year. The excitement and solemnity of the celebration greatly surpassed the New Year and became a national holiday.

The symbol of Christmas tree

It is said that the Christmas tree first appeared in the Saturnalia in mid-December in ancient Rome, and the German missionary Nicholas used vertical trees to worship the infant in the 8th century. Subsequently, the Germans took December 24 as the festival of Adam and Eve, and put a "paradise tree" symbolizing the Garden of Eden at home, and hung cookies representing the sacred bread to symbolize atonement; And lit candles to symbolize Christ. In the 16th century, Martin Luther, a religious reformer, designed a Christmas tree with candles in it for a starry Christmas night.

However, there is another popular saying about the origin of the Christmas tree in the west: A kind farmer warmly entertained a wandering child on Christmas Day. When leaving, the child broke off a branch and planted it on the ground and immediately grew into a big tree. The child pointed to the tree and told the farmer that every year today, the tree is full of gifts to repay your kindness. Therefore, the Christmas tree people see today is always full of small gifts. Designed by Horsley. The card depicts a noble family, and three generations raise their glasses together to congratulate an absent relative. At that time, he printed 1000 copies, and the unused printing house sold them at a price of 1 shilling each. So the Christmas card was born.

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