Geely Automobile’s 2022 financial report: New energy and high-end achievements appeared, and revenue and net profit increased.

In the past 2022, it was not very friendly to the entire automobile market. Under the impact of multiple unfavorable factors such as chip shortage, repeated epidemics, geopolitics and rising raw material prices, the autobots in it are miserable.

Because of this, those brands that strive for progress steadily in adversity and stick to integrity are more worthy of recognition.

Recently, Geely Automobile released the 2022 annual report data. As can be seen from the annual report, a number of major financial data of Geely Automobile hit a record high, which is really very important for the current anxious automobile industry.

A number of major financial data hit record highs. What did Geely do right?

Although the automobile market in China experienced many severe challenges in 2022, Geely Automobile still achieved many financial targets for the whole year, and ended up with bright data.

According to the financial report data, Geely Automobile achieved a total sales volume of 1,432,988 vehicles in 2022, up 8% year-on-year; Operating income was 148 billion yuan, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother increased by 8.5% year-on-year to RMB 5.26 billion; The financial situation remained strong, and the total cash level rose by 20.4% to RMB 33.7 billion, a record high.

In a word, sales volume, revenue and profit have all achieved good growth, among which revenue and net profit have reached a record high. Although the data is bright, the support behind the data actually highlights the value.

So, what did Geely do right? It is very necessary to explore Geely Automobile in the past year.

First of all, the high-end strategy is quite effective.

In 2022, Geely Automobile’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%, and the average bicycle gross profit was 17,500 yuan, a year-on-year increase of 11.1%.

The increase of bicycle gross profit is mainly attributed to Geely’s cutting off the low-end vision series, which has completely reduced the proportion of entry-level products in the whole system. At the same time, the high-value products represented by "China Star" continue to drive Geely to achieve the goal of brand promotion and value promotion.

In 2022, the high-end series of "China Star" achieved a total sales volume of 252,787 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan, which is quite excellent not only for Geely, but also for the entire China brand and even the joint venture brand.

In addition, Krypton and Krypton also played an important role in it. In 2022, the sales volume of Lectra was 180,127 vehicles. Among them, the flagship product Lingke 09 has entered the price band of 300,000 yuan, and the product premium ability continues to improve; The annual delivery of Krypton reached the target of 70,000 vehicles set at the beginning of the year, with an average price of 336,000 yuan, which provided an important support for the average sales price of Geely Automobile, including the already listed Krypton 009. At present, the average order amount reached 527,000 yuan, and buying a car can offset the quality and efficiency of the past five cars.

Secondly, technology feeds back the revenue.

In 2022, it achieved a total revenue of 1.66 billion, a year-on-year increase of 29.9%. Behind the data, it means that Geely, which used to buy and input technology in buy buy, has now begun to realize reverse output in technology.

Although in the annual report, the income from technology licensing is mainly attributed to Renault Korea, in fact, this is not Geely’s only source of technology export income.

For example, Geely Automobile exported a variety of products and engine technology to Proton Automobile to help it achieve sales growth. There is also Geely’s technical and management output to the smart brand, and the sharing of brands such as Geely SEA’s vast architecture and Jidu will further support Geely Automobile’s future profitability.

Finally, the product goes to sea.

In 2022, Geely’s export sales reached 198,242 vehicles, a year-on-year increase of 72.4%, higher than the industry’s growth rate of 56.7%.

An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said that the overseas markets of Geely brand are mainly in some underdeveloped countries; Lectra has successfully entered the markets of developed countries in Europe, with an export volume of 28,000 vehicles last year. In the fourth quarter of this year, Krypton brand will also enter the markets of developed countries in Europe, and by 2024, Krypton brand will also enter the American market.

It is worth mentioning that in 2023, Geely Automobile’s overall overseas business is continuously expanding. According to the latest export sales data in February, Geely Automobile’s export sales in that month reached 17,500 units, an increase of over 16% from the previous month and an increase of about 78% from the same period last year.

Be steady and far-reaching, and replace "price war" with "value war"

In 2023, the prospect of the auto market is still very complicated.

First of all, the global economy is facing outstanding uncertainties in geopolitical and macroeconomic development, such as the Russian-Ukrainian war, the development of trade between China, the United States and Europe, and the next development of the COVID-19 epidemic, which may affect various supply chains and the price trends of raw materials and energy; Secondly, the continuous inflationary pressure faced by consumers and enterprises, the subsequent interest rate hikes by central banks, and the more obvious slowdown in economic growth; Finally, semiconductor supply problems continue to lead to supply constraints.

Affected by the above factors, from the beginning of this year, some car companies took the lead in opening a price war in the field of new energy and extended the "price war" to the fuel car market.

"We don’t just follow the simple price war, we have to fight the value war, the after-sales service war, the quality war, the technical war and the moral war of the enterprise. Geely will definitely maintain its strategic strength, and products will give customers an advantage and a sense of value. "

In the financial report meeting, Gan Jiayu, CEO of Geely Automobile Group, gave a clear response to the recent price war spreading in the industry.

Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Co., Ltd. also said: "Car companies have made huge price cuts in order to survive, but the more the price drops, the less investment in R&D, and the experience for car consumers is bound to drop sharply."

From their words, it is not difficult to see Geely’s attitude towards the increasingly fierce price war in the industry-not participating in the price war, but focusing on brand war, value war, technology war, service war and moral war, shaping a higher brand image and continuously creating value for users.

Of course, Geely has a reason to do so.

The strong financial situation is of course a reason that cannot be ignored. In 2022, Geely’s total cash level rose by 20.4% to RMB 33.7 billion, a record high; Operating cash flow increased by 4% year-on-year to 16 billion yuan. Adequate cash flow can support Geely Automobile’s R&D innovation in high-value and high-end. More importantly, it is enough for Geely to maintain a stable and sustainable pace of transformation and let the enterprise enter a virtuous circle.

In addition, the competitive product cost is also the key factor for Geely Automobile not to fight the price war.

In this regard, Yan Jiayue said: "The competition between enterprises is product competition, and the competition between products is cost competition. Geely focuses on building high-value products through its own technical capabilities and cost control advantages."

In addition, Jiangsu and Zhejiang, which are backed by the developed private economy, have also brought dividends to the entire automobile industry chain. Gan Jiayue further said: "As an automobile factory in the east, 70% or 80% of Geely’s supply chain is in Jiangsu and Zhejiang, and we can gain some product competitiveness through supply chain integration."

To put it bluntly, Geely has sufficient funds, plus the advantages in technology and product support. Therefore, Geely only fights "value wars" and does not fight "price wars".

Push 10 new cars to help achieve the sales target of 1.65 million vehicles.

For 2023, Geely Automobile predicts that it will continue to maintain a positive trend in fiscal year 2023.

Geely Group sets the annual sales target at 1.65 million vehicles, which is about 15% higher than the total sales in 2022. Among them, the sales volume of new energy vehicles has doubled. According to this calculation, the sales volume of new energy vehicles of Geely Automobile will be close to 660,000 this year, accounting for nearly 40% of the sales volume.

In such a complex and subtle market environment in 2023, the goal of Geely can be said to be quite challenging. To this end, Geely plans to launch 10 new cars to help achieve the annual sales target.

The first is the Geely brand. At present, the plug-in hybrid A-class SUV Galaxy L7 has been unveiled and will be delivered in the second quarter. The plug-in hybrid car Yinhe L6 will also be delivered in the third quarter; E8, the prototype of Galaxy Light, will be delivered in the fourth quarter.

In addition, in 2023, Geely will launch a new compact SUV——G426 (internal code), the new Geely Emgrand L Raytheon Hi·P and a new SUV, with its internal code FX12, presumably the Coupe version of Bo Yue L(FX11).

Secondly, the brand of Lexus, in addition to changing the existing products, will launch two brand-new models this year, the medium-sized SUV Lexus 08 and the plug-in hybrid medium and large cars, which are expected to be named Lexus 07.

Once again, it is the brand of Extreme Krypton. This year, two brand-new models will be launched, the Extreme Krypton X and the pure electric compact car. At present, the Extreme Krypton X has been unveiled or will be delivered in the middle of this year; The pure electric compact car is expected to debut in the fourth quarter.

Finally, the Ruilan brand Ruilan 7. It is reported that Ruilan 7 is based on Geely GRBC crystal architecture, equipped with a variety of powertrains, which can realize a variety of driving forms such as front drive, rear drive and four-wheel drive, and can complete a variety of high-order intelligent driving such as AVBS automatic valet replacement. The car will be listed in July.

In terms of intelligence, Geely will also continue to increase its intelligent self-research capabilities and launch the Galaxy N OS system. At the same time, Geely Automobile will launch a higher-level intelligent driving scheme (10V5R1L) on the basis of 6V5R, so as to enhance the ability of independent perception and intelligent decision-making, and solve the long tail problem of NOA navigation assistance.

Summary: In the complicated and changeable year of 2022, Geely Automobile not only grew steadily against the trend, but also broke through the bottleneck of annual sales of 1.3 million vehicles in the past three years and jumped to a new level. In 2023, Geely Automobile will continue to be steady and steady, accelerate the transformation of new energy and intelligent fields, and boost the Geely brand to a new highland.

Adhere to your own strategic goals, adhere to self-confidence in building cars, win by customization, and win by scientific and technological self-confidence and long-term doctrine. It can be predicted that in 2023, Geely will continue to make great strides and make breakthroughs, and lead the China brand to achieve a new leap.

What do you think of the random inspection of papers written in ChatGPT?

  Recently, Gu Jun, director of the Supervision and Evaluation Department of the Science and Technology Department of Jiangsu Province, said when he was a guest on a media program that he would organize self-examination and active spot check of published papers by scientific and technological personnel, and conduct ethical review of science and technology to guide scientific and technological personnel to improve their integrity awareness. Gu Jun said that ChatGPT can generate coherent and logical articles, which provides convenience, but it may also be used to avoid the problem of duplicate papers, or even list fictitious reference lists, leading to academic misconduct.

  This is not a new problem. Almost since the birth of ChatGPT, the controversy has never stopped around its possible impact on education and science and technology. Compared with those who advocate "no ChatGPT intrusion" and those who advocate "actively embracing new technologies",An increasingly accepted consensus is that it is necessary to clarify the application scenarios and boundaries of ChatGPT, draw the bottom line and clarify the rules, so as to maximize ChatGPT’s positive role and limit its negative impact.Take the papers published by scientific and technological personnel as an example. Although this is not the only yardstick to evaluate the academic research level of scientific and technological workers, it is still one of the important standards to test academic achievements and evaluate the quality of scientific research. It is still an insurmountable red line to ensure the originality, innovation and writing independence of the papers.

  Through self-examination and irregular spot checks, the procedures and standards for handling academic misconduct can be updated, which can strengthen the "physical examination" of published papers from technical means, judge the authenticity and originality of papers, and make scientific and technological personnel dare not and cannot take a slant; Carrying out ethical review of science and technology and guiding scientific and technological personnel to improve their sense of integrity will seize the core element of personnel using new technology, strengthen education from ideological consciousness, and make them truly stay away from academic misconduct from the heart.In the current context, strengthening the integrity education of the core population and improving the supervision mechanism by technical means are two important aspects to prevent scientific and technological personnel from using ChatGPT to write papers.

  At present, many universities at home and abroad have opened related courses such as ChatGPT, and students are encouraged to use it to complete some homework. However, it is forbidden to use ChatGPT to write papers without exception. Jinan University’s Journal of Jinan (Philosophy and Social Sciences Edition) and Journal of Tianjin Normal University (Basic Education Edition) clearly stated that articles signed separately or jointly by any large language model tools such as ChatGPT will not be accepted for the time being. The same is true of many top academic journals. For example, Nature magazine stipulates that any large language model tools such as ChatGPT are prohibited from becoming paper authors, and it is suggested that researchers who use these tools should specify the use of AI in their manuscripts; "Science" magazine clearly stated that it does not accept the papers generated by ChatGPT and does not allow ChatGPT to be the author of the papers. The papers generated by ChatGPT are equivalent to plagiarism.

  It can be seen that from universities to top authoritative journals, from teaching staff to all scientific and technological personnel, their governance logic is consistent:Carefully accept and strictly limit the use.No matter from the perspective of ensuring the innovative value of papers, maintaining the fair competition of scientific researchers, or ensuring that scientific research results truly serve social progress, this strict and standardized management is of due significance.

  Although China has not officially introduced measures to deal with the problems caused by ChatGPT, it does not mean that there is no relevant management. For example, in March last year, the Central Office and the State Council issued the Opinions on Strengthening the Ethical Governance of Science and Technology, taking artificial intelligence as one of the key areas that need to be strengthened. In April this year, the National Internet Information Office issued the "Administrative Measures for Generative Artificial Intelligence Services (Draft for Comment)", which intends to stipulate that intellectual property rights and business ethics should be respected when providing generative artificial intelligence products or services; Pre-training and optimized training data used for generative artificial intelligence products should not contain any content that infringes intellectual property rights.

  In particular, on August 28th, the draft law on academic degrees was submitted to the 14th the National People’s Congress Standing Committee (NPCSC) for deliberation. Among them, the corresponding legal responsibilities are clarified for the acts of degree winners using artificial intelligence to write dissertations: the degree-granting unit decided to revoke the degree certificate after deliberation by academic degree evaluation committee. The signal conveyed by this is obvious:With the majesty of law, resolutely defend the dissertation from being "invaded" by artificial intelligence.

  Today, as a powerful and widely used new technology, ChatGPT should not be rejected and avoided blindly, but in the final analysis, it is still a tool created by human beings and serves human beings, and it is neutral in itself. How to use it depends on ourselves. It is believed that with the passage of time, the relevant institutional measures of management and governance will become more and more perfect, and finally ChatGPT will give full play to its advantages and serve the development and progress of human beings and society on the basis of following the rules of various fields and industries such as science and technology ethics, intellectual property rights and serious academic authority.

Han Songluo’s brand-new collection of short stories "Love Story in Late Spring" was published: becoming Han Songluo who wrote novels.

Reporter Qu Peng
Han Songluo’s brand-new collection of short stories in late spring, Love Story in Late Spring, was recently published by People’s Literature Publishing House. With the unique brushwork of the northwest land, it coldly observed and meticulously recorded its own stories of the times.
The six short stories in Love Story in Late Spring all revolve around "running away". Without exception, they all run away, looking for themselves or the future, or a running-away ceremony that has no purpose, no end and no answer, but must be completed.
In The Fish Tank and the Sunlight, the novel takes Li Zhiliang’s "running away" as the anchor point, and begins to exert its strength and spread outward: the low-frequency noise of the fish tank, the boredom of adolescence, and the conversation of psychologists … Finally, the ultimate fate of all people is running away, and the destination of running away is not going to prosperity or the city, but to the wilderness, madness and a long road with no return.
"Love Song for Remy Young" describes the musical memory of a generation in the 1990s. Teenagers who dream of Guangdong and small towns shrouded in prosperity, people who want to be famous and fearless. He focused on the fate of the little people. After several years, the music ensemble, can everything be the same?
In the Golden Age of Remy Young, the hero Remy Young is trapped in a dirty, chaotic and crowded family, and he is eager to break out of the shackles and build a beautiful new world. As a teacher, he entered the space of the other, which is also true and false, and also ushered in his golden age, because he investigated the students who impersonated the college entrance examination. However, after leaving the wilderness again and again, he was shocked that everyone was telling and confessing, spreading dark rumors to the world. Finally, with a sigh, return to his real world.
My Father’s House of Fantasies is a inner senses connected with the real world, which is constructed in fantastic imagination. The sudden disappearance of my father when I was young made the building he designed a fantastic space for me. With the mystery of my father’s disappearance, "I" kept searching until the appearance of "Xu Lihu", which made me find some clues …
The opening of Love Story in Late Spring is the return of Pu Yilin. Lin, who has been abducted for more than 20 years, "went home", and the joy he recovered, familiar and unfamiliar relatives and friends, guilt and hatred hung over the Pu family for an instant. After the ups and downs, mother Fengtai fell into endless assumptions: if he was shown the "White Pagoda" near his home, could he get it-his son never left home, so he didn’t have to accept everything in front of him in a hurry and panic?
"Lonely Hunter" is the twilight, when "she" dials the phone number randomly generated in her mind, her unstable mood and whispers with no fixed destination. Don’t cross the line, don’t trespass, just simply vent everything. When the "beep" sounds, I return to the scene and look around as if nothing had happened …
Han Songluo
Han Songluo was born in Xinjiang and lived in Gansu. His life for more than forty years has been based on the northwest land. He added new content to northwest writing by his own way of not sticking to traditional writing techniques and narrative skills. According to Zhang Yiwei, a writer, Han Songluo’s novels are "westerns" of China’s contemporary literature. Zhang Li, a professor at the College of Literature of Beijing Normal University, also said that Han Songluo’s writing is full of fantasy and deep sense of reality, with a distant, wild and chilly wind. He is an unforgettable writer who brings new temperament. Perhaps it is precisely because of his delicate and never lazy perception of the changes of the four seasons in the northwest and everything around him, spying, thinking and writing that his words and works were cast. "Not everyone has to sing the same song, he has his own movement", which is perhaps the best annotation for him. He lived and wrote as a shadow, dancing in the county town, Shan Ye and fantasy.
It has been nearly 20 years since Han Songluo began to write prose at the age of thirteen or fourteen and published his works in 1995. He is Han Songluo who writes columns, film reviews, music reviews and even lyrics, but he is always Han Songluo who writes prose. Han Songluo, who has written a column for eighteen years, returned to the road of novel creation after he had finished supporting his family, buying a house and obtaining financial resources. First came Night in Spring Mountain, then Love Story in Late Spring. He began to write for himself, not for anything else.
Writers Li Xiuwen and Han Songluo have been close friends for many years. He has been recommending Han Songluo’s novels to people. Those brilliant and gloomy, running away and returning, those "serial" traditions and wilderness characteristics, those mysterious pursuits and teachings under the stars have been constantly experimented and refined by Han Songluo, and finally formed a fascinating novel world. "Now, as a novelist, he has finally been seen by more people. As his friend and colleague, I am deeply proud.
Readers who are familiar with Han Songluo know that many of his works contain the word "spring". For him, "spring" is like a self-evident code word between him and words and readers. Han Songluo said that when he was young, it took great courage to say that he liked flowers. However, it is hard for people who have really lived in the northwest not to fall in love after truly feeling the spring. In the northwest, spring is the beginning of everything, and flowers are so important. Now he can finally speak out his longing for spring and his love for flowers, which is a great freedom and unspeakable happiness. Therefore, the main element of the cover design of Love Story in Late Spring is a hazy, gorgeous and blooming flower, which comes from the famous Spanish photographer Paula Codo?er.
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What does Chinese modernization mean to the world?

  Xinhua News Agency, Beijing, March 16th Question: What does Chinese modernization mean to the world?

  Xinhua news agency reporter

  Modernization, as a remarkable symbol of the development and progress of human civilization, is the goal that China people have been striving for since modern times.

  Looking back at history, it took China several decades to complete the industrialization process that the western developed countries had gone through for hundreds of years, and created a turning point in the fate of the Chinese nation from sinking to rising, from suffering to glory.

  Facts speak louder than words. the Communist Party of China (CPC) led the people of China out of a new road of Chinese modernization and created and will continue to create miracles in the history of human development. This miracle is not only China’s, but also the world’s, and will bring many positive and far-reaching influences to the world.

  Rewrite the modern world map

  In today’s world, the total population of industrialized developed countries and regions is less than 1 billion. Chinese-style modernization will bring more than 1.4 billion people into a modern society as a whole. China’s "amazing leap" in modernization exceeds the sum of the existing developed countries, which will completely rewrite the world map of modernization.

  China’s total economic output jumped from 367.9 billion yuan in 1978 to 121 trillion yuan in 2022, ranking second in the world. In addition, the manufacturing scale and foreign exchange reserves rank first in the world, the total trade volume of goods ranks first in the world, and attracting foreign investment and foreign investment ranks first in the world … … China’s impressive economic development achievements are accelerating the eastward shift of the center of gravity of the world economy.

  As one of the scholars who first put forward the concept of "globalization" in the West, Albrau, a well-known British sociologist, said that from the perspective of population size and development speed, Chinese modernization "may be the greatest progress made by any country in history".

  Chinese-style modernization has also given the modern world map a new background of common prosperity. Since the reform and opening up, 770 million rural poor people in China have been lifted out of poverty, accounting for more than 70% of the global poverty reduction population in the same period. China achieved the poverty reduction goal of the United Nations 2030 Agenda for Sustainable Development 10 years ahead of schedule. UN Secretary-General Guterres praised "China is the country that has made the greatest contribution to global poverty reduction".

  In the view of Pakhin Balakul, president of Thailand-China Cultural and Economic Association, former president of the National Assembly and former deputy prime minister, attaching importance to people’s well-being is a significant connotation of Chinese modernization. "China has made outstanding achievements in reducing poverty and promoting the development of underdeveloped areas, and the people’s living standards have been significantly improved." Bochin said, "This is an unprecedented great development model, dedicated to making everyone live a good life."

  Inject surging momentum into world development

  In recent ten years, China’s average economic growth rate is 6.6%, ranking among the leading economies in the world, and China’s average contribution rate to world economic growth exceeds 30%. China’s economy has recently overcome the unexpected challenges, maintained its growth momentum, contributed stability and certainty to the development of the world economy, and become the main power source and stabilizer of the world economic growth.

  Joseph Matthews, a senior professor at Bertai International University, believes that as the second largest economy in the world, China’s modernization has brought positive changes to the cooperation and development of all countries in the world and promoted multilateralism and economic globalization. China advocates interconnection, inclusive development and promotes the construction of Community of Shared Future for Mankind. Chinese modernization has made important contributions to regional growth and stability.

  The "the belt and road initiative" initiative, which will celebrate its 10th anniversary this year, has become a distinctive symbol of China’s high-level opening-up and modernization. From 2013 to 2022, the trade volume of goods between China and countries along the "the belt and road initiative" increased from 1.04 trillion US dollars to 2.07 trillion US dollars, with an average annual growth rate of 8%. In the past 10 years, "the belt and road initiative" has become a popular international public product, which has injected surging momentum into promoting the common development of the world.

  Yasiru Ranaraja, a Sri Lankan expert who has been studying "the belt and road initiative" for a long time, took his country as an example and said that Sri Lanka has been lagging behind in infrastructure construction for a long time. China has helped Sri Lanka to build highways, ports and other infrastructure in various ways, which has promoted the overall development of local economy and society. China has gained advanced technological advantages in the process of modernization. By building a "the belt and road initiative", these technologies will benefit countries along the route.

  In the process of China’s modernization, material civilization and spiritual civilization complement each other and work together to lead the world’s development towards a more comprehensive and balanced direction. Chen Gang, assistant director of the Institute of East Asian Studies at the National University of Singapore, pointed out that the level of economic development is an important indicator to measure the process of modernization, and it is not only the modernization of material civilization that occupies an important position in the blueprint of Chinese modernization, but also spiritual civilization that should develop in harmony with it, so as to realize "all-round enrichment of things and all-round development of people", which has important reference significance for the development of other countries.

  Provide new options for human modernization.

  Chinese-style modernization has broken the myth of "modernization equals westernization", opened up a modernization road that belongs to China but has world significance, and provided a Chinese plan for human beings to explore a better social system. Looking back on the course of exploration, independence, people first, peaceful development, openness and tolerance, and United struggle … … The modernization "keywords" condense the development wisdom of China people, and bring important enlightenment to all countries in the world, especially developing countries.

  "Although the concept of modernization originated in the West, looking at the world, many countries are not taking the road of modernization as a whole, but retaining their own characteristics in social and political systems while making reference to the material level." Chen Gang said, "Modernization has never been a simple Westernization. Chinese-style modernization has provided new ideas for the international community, especially developing countries, to promote modernization."

  Chinese-style modernization works because it is based on China, rooted in China culture and conforms to the reality of China.

  "The practice in China proves that whether a country’s development path is correct depends on whether it conforms to its national conditions and conforms to the development trend of the times." Yershan Setov, a researcher at the Kazakhstan Institute of World Economics and Politics, said.

  Kenyan international scholar Cavens Adehill constantly ponders the green driving force of China’s development: "‘ Lucid waters and lush mountains are invaluable assets ’ The concept and practice have truly grasped the essence of environmental protection and are of great significance to promoting the sustainable development of mankind in the future. "

  Huang Weixiong, Dean of New Zealand Business School, believes that China adheres to the path of peaceful development, promotes multilateralism and promotes the construction of Community of Shared Future for Mankind. "Chinese-style modernization has increased confidence for more developing countries to explore their own modernization road independently. Every step of Chinese modernization will have a worldwide impact and will play a positive role in building new international relations and improving global governance. "

  … …

  Plan profit when you plan the world. Under the guidance of the concept of building Community of Shared Future for Mankind, China has always held high the banner of peace, development, cooperation and win-win, and continuously benefited itself and the world with its modernization achievements.

  China is China of the world, and the development of China is closely linked with the world. China in the future will embrace the world with a more open and inclusive attitude, Chinese modernization will bring more opportunities and enlightenment to global development and prosperity, and China will join hands with the world to create a greater miracle of human development. (Note holder: Wang Yu; Participating reporters: Li Hualing, Zhang Jiye, Cai Shuya, Li, Wu Changwei, Che Hongliang, Song Yu, Lu Huaiqian, Du Fu, Adrian Xu)

Why do people with high clothes look beautiful casually? Three fashion "universal laws" are worth learning.

We often see such remarks as "anyone who looks good and has a good figure looks good in anything" and "even if he grows up like this, he looks good in a sack". It is generally believed that only those who look good and have a good figure have the right to beauty. This lack of self-confidence in appearance and figure has become a stumbling block for many ordinary people to become beautiful.

In fact, people with good looks and good figure will only take fewer detours and be more beautiful than ordinary people, but they will also face the same problems as us. As long as we take good care of ourselves, it is not impossible to overtake in the corner.

In fact, there are many ways for ordinary people to become beautiful, and there is no need to make a big move, change a hairstyle, find the right style of wearing, enlarge the advantages, etc. This degree of beauty is more suitable for our reference.

Then in this issue, let’s talk aboutHow do ordinary people exert their strength in clothes if they want to be beautiful?Why do people look beautiful casually? Three "fashion rules" that you don’t know are the key. Let’s take a look:

In fact, there is an unbreakable law in both fashion and beauty industry, that isCreate "perfection".

And you will also find that those good-looking looks, makeup, and clothes are also in the public aesthetic. What hairstyle to choose, what makeup to paint, and what to wear are all in the direction of good-looking looks or good proportions.

Based on this law, it is not difficult to understand why we will"proportion"Put it in the first place.

Just like building a house, the proportion is the foundation. Only when the proportion is built, the whole will not collapse. And a good proportion is like a reference. If you build it like this, you won’t make any big mistakes.

So what is a good ratio? How to create a good ratio?

First of all, a good proportion looks comfortable and balanced, and it can be divided into two types: horizontal and vertical.

1. Vertical proportion

Vertically, in the aesthetics of length, we generally recognize that the good proportion is 9 heads and bodies. But this is more difficult for the public, so we will wear it to make it as close as possible.3:7、4:6The balance ratio, as long as your dress ratio is in between, at least it won’t look stretched.

On the contrary, if your clothes are 50-50, no matter how fashionable you dress and how beautiful your colors are, you won’t look good visually:

The vertical proportion is simply the "waist line", which creates a visual sense of legs below the chest. For example, we can use belts, tops, and knots to show the waistline, which not only adjusts the proportion of body shape, but also shows the beauty of dress.

2. Horizontal proportion

Vertical proportion is common, and what we tend to overlook is horizontal proportion.

Horizontal proportion, that is, the contrast between length and width, is also the key for people who want to be tall and thin. We should shorten the horizontal proportion and make the figure look taller. Can be obtained fromtightnessThink in this direction.

① Up and down tightness

A more unified concept is that wearing loose pine is not good-looking. First, there is no proportion. Second, loose clothes are easy to get fat. Even if it is worn in proportion to the length of the upper part, it lacks a sense of beauty visually:

For wearing up and down, if you want to create a balance, then"One loose and one tight"It will be more in line with the public aesthetic. For example, "tight on the top and loose on the bottom", "tight on the top and loose on the bottom", or "loose on the top and tight in the middle", so that the balanced wearing will not appear loose and sloppy.

② Internal and external tightness

By the same token, it will look better to keep the inside and outside wearing loose and tight than in Quan Song.

Clothes that are loose inside and outside are easy to appear procrastination and lack of aesthetic feeling;

For this kind of wear, "tight inside and loose outside" and "loose inside and tight outside" will look better. It should be noted that wearing tight inside and loose outside will be more inclusive to the body shape, which is more suitable for chubby women. The wearing of "loose inside and tight outside" is more suitable for creating a good proportion, and it is more suitable for people with poor proportion, small people or thin people.

The easiest fashion for ordinary people to wear in winter isOverlapping,Although it is very common, it is not easy to wear it well. We have sorted out the following three overlapping ways:

1. Foundation overlapping

The first is the basic overlapping, which is also a way for everyone to get easily. Simple overlapping is "sandwich" wearing, that is, the combination of inside+single item+coat. What we need to know about this combination isSelection of clothesandThe creation of neckline.

There are four main points:

① Choose a thin and close-fitting style for the interior, and it can be pulled flat;

② The exposed neckline should avoid stacking as much as possible, and a single layer is the best;

3 choose a mid-high collar to wear, revealing a little neck part to be slim and beautiful;

4 Exposing the neckline, cuffs and hem will have a more layered feeling.

2. Body shape overlapping

On the basis of overlapping, we need to consider whether the figure is suitable. For example, the upper body is fat, the chest is big, or there is a belly, so at this time we should pay attention to the changes in details.

Upper body fat: the middle layer can be worn with unbuttoned clothes such as thin shirts, and only part of the inner layer can be exposed to make it slim;

Big chest: also choose shirts or V-neck clothing, and create V-neck lines at the neck;

Small belly: the inner belt doesn’t need to be completely inserted into the lower garment, and it will cover the meat more by tucking a corner or using a belt.

In addition, there are two smaller details when using the overlapping technique for slightly fat women:

First, choose dark colors for the interior and light colors for the outside; The second is to put a silk scarf on the neck to expose the edge, which can also play the role of overlapping, which is very suitable for people who are worried that overlapping will make them fat.

3. Advanced overlap

In addition to the basic overlapping, there is another way that overlapping is relatively rare and easy to wear novelty, that is, to choose the overlapping of coats and coats. For example, coat+suit jacket+turtleneck shirt, replacing a light shirt with a suit, can make the dress look more neat and straight.

Or change the suit into jeans and leather clothes, etc. The mix and match of materials and styles can make the dress more interesting. However, this kind of wearing is also very easy to appear bloated, which is not suitable for slightly fat women.

For ordinary people, the simplest and fastest skill to improve clothes is to learn color matching, which is not too complicated. Simple color application can increase the wearing power and fashion sense, for example:

1. Base color+embellishment color

Most people will choose the basic color to wear, and many people may think that wearing it like this can create a simple sense of high-level, but in fact, for ordinary people, wearing it like this will only appear single, boring and ordinary, because the sense of high-level needs temperament and details.

It is easier for ordinary people to master"base color+embellishment color". That is, when the whole body is basic color or monotonous, choose a small area of bright colors for embellishment, which can make the dress look more detailed.

for exampleGray coat+red embellishment,A large area of gray or black will be slightly dull and monotonous, and a little red at this time is the key to improving color and finishing touch.

At the same time, you can also use the technique of mutual echo between small areas to make the wearing look more exquisite. For example, if you choose shoes, bags, hair bands and other accessories with the same color as a single product, the colors will echo each other, and the visual unity and harmony will be very aesthetic.

2. Bright color+Shun color/Black/White

The echo of colors can also be put on the wearing of bright colors. For example, when a dress you choose is bright or you don’t know how to match it better, then choosing a similar color matching can have an extended visual effect and look very beautiful.

Of course, if the color is too bright, the safest way is to choose the basic color white or black, which has the effect of transition and inhibition, so that the color looks less vulgar.

The three "universal rules" about fashion wear are shared here in this issue. If you have any questions about wearing, please leave a message in the comment area ~

Disclaimer: The text of this article is original, and the pictures are from the Internet. If there is any infringement, please contact to delete it. Thank you! yz

# What to wear today # # Punch in for a better life # # Fashion #

Small disasters, plums were punished for 880,000

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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