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　　In order to promote the scientific and technological innovation and industrial development of integrated circuits in our city, we are now openly soliciting topics in the field of integrated circuits in 2022 for innovative subjects in this city. In 2022, it is planned to collect projects in three directions, such as computing chips, analog chips and EDA tools in the field of integrated circuits, and it is planned to support 10 projects, and it is planned to arrange the municipal financial science and technology funds of 42 million yuan. The subject is declared in accordance with the research direction of the second-level title of the guide (such as 1. Energy-efficient in-memory computing chip). In 2022, the specific guidance directions and reporting requirements in the field of integrated circuits are as follows:

　　First, the direction of collection

　　(A) a new architecture computing chip

　　1. Energy-efficient in-memory computing chip

　　In order to meet the needs of the Internet of Things, mobile terminals, intelligent unmanned systems and other scenarios for energy-efficient computing, and to solve a series of problems such as "power wall" and "memory wall" in the existing computing architecture, in-memory computing chips based on traditional or new storage devices are developed. Study the in-memory computing unit and its process realization, study the new in-memory computing architecture and key technologies of the system, study the optimal deployment and reconfigurable architecture technology of core typical neural networks based on in-memory computing, and deploy application verification for typical intelligent processing scenarios such as audio and video.

　　2. Highly integrated memory and computing integrated chip

　　To meet the different requirements of the Internet of Things, intelligent unmanned systems, autonomous driving and other systems for the intelligence, miniaturization, low power consumption and low delay of visual sensors, a highly integrated and energy-efficient system on a chip integrating visual sensing, storage and computing is developed. This paper studies the circuit technology and the joint optimization method of software and hardware to realize sensing signal processing in analog and mixed signal domain. Develop an algorithm for typical intelligent visual perception scenes; Complete the application verification of intelligent visual perception scene for ultra-low power consumption and ultra-high speed requirements.

　　(2) High-end analog chips

　　3. High-precision ADC chip

　　Aiming at the urgent demand for high-precision measurement of analog parameters (such as voltage, current, temperature, pressure, etc.) in intelligent manufacturing, test equipment, instrumentation and other application scenarios, a high-precision ADC chip is developed. Study the design technology of ADC chip with high linearity, low temperature drift, low noise and low power consumption; Research on digital aided analog circuit design technology and high precision device mismatch error calibration technology; The design technology of analog front-end circuit with high signal-to-noise ratio and low harmonic distortion is studied. Complete the functional verification for typical industrial measurement and control scenarios.

　　4. High performance clock chip

　　Facing the urgent need of high-performance clock time synchronization chip for high-speed data transmission of data center, communication and Internet of Things equipment, a system-level clock chip suitable for clock time synchronization of various industries, such as synchronous timing, high-precision time synchronization and low-jitter arbitrary frequency generation, is developed. Research on intelligent algorithm control time-frequency synchronization chip system architecture; Research on low jitter clock jitter filtering PLL technology, high performance fractional frequency division technology and high precision time error detection technology; Complete application verification or large-scale commercialization for typical scenarios.

　　5. Ultra-high definition long-distance HDMI transmission chip

　　Aiming at the urgent need of high-speed and low-power data transmission for ultra-high definition long-distance transmission, an HDMI2.1 transmission chip with 48Gbps transmission rate is developed. Research on low-power ultra-high definition video transmitter and ultra-high bandwidth adaptive equalization video receiver; The phase-locked loop technology of low jitter clock and spread spectrum clock, and the generation technology of arbitrary fractional clock based on phase interpolation are studied. Study the real-time bidirectional transmission technology of ultra-high definition video; Research audio embedding extraction and video compression technology; Realize large-scale commercialization of long-distance network cable and optical fiber real-time bidirectional transmission for ultra-high-definition video.

　　6. Ultra-high-speed low-power interface chip

　　Facing the urgent demand for high-density, low-power consumption and high-reliability data transmission in high-performance computing and data centers, an ultra-high-speed Serdes chip with transmission rate of 100Gbps and above is developed. Research on high-speed and low-power data serialization driving transmission and reception links; The multi-phase ultra-low jitter clock generation circuit and clock phase calibration technology, receiver equalization technology and high-speed interface broadband impedance matching technology are studied. Combined with the specific protocol layer to form a standard chip to complete the application verification of typical scenarios.

　　(3) EDA tools

　　7. General parametric layout unit design software

　　Aiming at the advanced integrated circuit manufacturing process, the general parametric layout unit design software is developed. Study the general description language of parameterized layout unit; The efficient syntax analysis and abstract syntax tree optimization technology of general description language are studied, and the automatic generation technology from virtual layout unit to target layout unit is studied. The reusable high-performance function library of virtual layout unit for complex analog devices is studied. Study the visual editing and debugging technology of virtual layout unit; Study the DRC real-time verification technology of virtual layout unit; Complete the application verification for the back-end layout design requirements.

　　8. Integrated EDA tools for integrated circuit testing

　　In order to meet the urgent demand of EDA tools for automatic test circuit design to ensure chip quality in integrated circuit design process, an integrated EDA tool for integrated circuit test is developed, which integrates testability design, test generation and fault diagnosis. The method of generating test vectors for logic circuits that support both high fault coverage and high fault discrimination rate is studied, and the high parallel fault simulation technology is studied. Research the testability design method that supports fault testing and fault diagnosis at the same time, and study the logic circuit diagnosis method for multiple faults; Complete the application verification and commercial application of test integrated EDA tools in the design of domestic processor chips.

　　9. Analog circuit parasitic parameter extraction and analysis platform

　　Aiming at the demand of parasitic parameter extraction and analysis of high-end process analog circuits, a tool platform for parasitic parameter extraction and analysis of analog circuits is developed. The influence of various parasitic effects, including etch effect, CMP effect and raised diffusion structure, on parasitic parameters under high-end technology is studied. The accurate and fast algorithm for extracting parasitic parameters at the chip level is studied. Research on parallel extraction algorithm supporting multi-machine mode; Research on large-scale parasitic parameter analysis technology based on parasitic netlist; Complete the application verification of the chip-level analog circuit parasitic parameter extraction and analysis tool in the actual analog circuit chip design.

　　10. Power supply integrity simulation analysis and diagnosis platform

　　There is an urgent need for power integrity analysis for multi-scale advanced packaging design, and an efficient and high-precision power integrity simulation analysis and diagnosis platform is developed. This paper studies the polygon alignment and simplified processing technology and field identification technology of multi-layer VLSI layout from centimeter level to nanometer level. Study the grid generation platform of multi-scale structure of system-level advanced packaging structure; The parallel solution technology of ultra-large sparse matrix for solving the field is studied. Study the error diagnosis technology of advanced packaging design layout; Achieve high-efficiency and high-precision simulation and diagnosis of advanced packaged power supply integrity analysis.

　　Second, the support amount and cycle

　　Fixed funding, the first and second projects are supported by 5 million yuan, and other projects are supported by 4 million yuan. The research content of the subject must cover all the contents listed in the corresponding sub-direction. The project implementation period is generally 2 years, not more than 3 years.

　　Third, the reporting requirements

　　1. The application subject should have a clear technical route, strong industrial traction, contribution and social benefits, and clear and quantifiable objectives and assessment indicators.

　　2. The applicant shall be an enterprise or institution registered in Beijing with independent legal personality, with corresponding scientific research capabilities and conditions and standardized operation and management. Encourage enterprises to take the lead, and Industry-University-Research should use combination.

　　3. The applicant and the person in charge of the application shall comply with the requirements of the Measures for the Administration of Beijing Science and Technology Plan Projects (Projects) and the Measures for the Credit Management of Relevant Responsible Subjects in Beijing Science and Technology Plan Management; There is no bad credit record in applying for various scientific research projects (topics) at all levels in the past 3 years. No administrative punishment or illegal record, no bad scientific research integrity record.

　　4. If the applicant is an enterprise, in principle, it can participate in no more than one special declaration. The total investment and source of funds of the project should be clearly stated, and corresponding matching funds should be provided. The ratio of matching funds to science and technology funds should not be less than 2:1.

　　5. In principle, the person in charge of the declaration shall undertake no more than 2 projects (projects) of Beijing Science and Technology Plan as the person in charge, and the number of projects as the main participants shall not exceed 3 in principle.

　　Fourth, the declaration method

　　1. Take the online declaration method. After the applicant logs in to the "Beijing Science and Technology Plan Integrated Management Platform-Online Service System" (https://mis.kw.beijing.gov.cn/) through the legal person’s one-card pass to update the information of the applicant, the applicant logs in to the system and binds the applicant, selects the corresponding application type, completes the report of the implementation plan, and uploads the summary of the project (see the annex, the summary of the situation and the assessment indicators are no more than two pages) and other supporting materials required for the application of the project.

　　2. The scientific research department of the reporting unit is responsible for reviewing the online reporting scheme, submitting it uniformly within the reporting time limit, downloading and printing the reporting list, affixing the official seal of the unit in duplicate, scanning it into a PDF file and uploading it to the system.

　　3. The deadline for project application and acceptance is 24:00 on August 28th, 2022, when the system will automatically shut down.

　　4. Advisory services

　　Policy consultation telephone numbers: 010-88827942, 010-88827943, 010-88827945.

　　Technical consultation telephone numbers: 010-58858680 and 010-58858685.

　　Consulting service hours: 9:00-12:00 and 14:00-17:30 (working days).

　　Attachment: Summary of topics

Beijing Municipal Science and Technology Commission, Zhongguancun Science Park Management Committee　　　　

August 5, 2022　　

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The Eπ 008 is a highly technological and futuristic car, with a unique front design that boldly adopts aggressive streamlined lines to create a strong visual impact. The air intake grille adopts a matrix design, and with LED headlights, it not only enhances the lighting effect, but also adds to the vehicle’s identity. Overall, the Eπ 008 fuses elegance and movement, revealing a modern urban aesthetic pursuit that makes a deep impression.

The side lines of the eπ 008 are smooth, demonstrating the perfect combination of elegance and power. The body size is 5002mm x 1972mm x 1732mm, the wheelbase is up to 3025mm, and the front and rear wheel tracks are 1650mm, providing the vehicle with solid driving stability. The tire size is 265/45 R21, and the front and rear wheels are of the same specification, ensuring excellent handling performance and ride smoothness. The overall design shows the characteristics of both refinement and practicality, showing the unique charm of the eπ 008.

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Dealer address: Tantu imported car, Block B, No.3588 Qixin Road, Minhang District, Shanghai.

appearance design

The body size is 5009mm×2095mm×2035mm, and the shape is stable and stylish. The front face is a combination of honeycomb grille and barbed headlights, with FORD Raptor alphabet, which shows a strong visual impact and king’s breath. The body lines are tough and smooth, and the 19-inch blackened wheels add a sense of movement and domineering to the whole car.

Interior configuration

A large number of high-grade materials are used in the car, such as nappa leather, French double stitching, mahogany, etc., creating a luxurious and comfortable driving environment. The layout of the whole car is 2+2+3 seven-seat design, with spacious space. The cockpit is equipped with double 12.3-inch LCD screens and multifunctional sports steering wheel, which is full of science and technology. The integrated armrest box, wireless charging cup holder for mobile phone, car refrigerator and other configurations are also available, and the middle and rear rows are full of highlights. The aviation seats in the second row have the functions of ventilation, heating, massage, rotation, etc., and also have wireless charging and electric leg supports, providing passengers with first-class comfort. The third row of integrated sofa beds can be leveled 180 degrees. With the rotation of the middle row of seats, it forms a double sofa bed with sitting mode or 2.2 m× 1.3 m, which has both practicality and comfort [__LINK_ICON]. The car is also equipped with a 24-inch multimedia display screen, a small table board, a fragrance system, an Internet TV, a 220-volt power supply, etc., which meets the various needs of passengers during the journey.

Chassis suspension

The car is built on the chassis of Ford Turion Europe, equipped with a 2.0T high-power engine, matched with 9AT automatic transmission, with strong power output and smooth gear shifting, which can easily cope with both urban roads and expressways [__LINK_ICON]. The air suspension equipped on the rear wheel can realize the lifting of up to 9.5cm, and can automatically adjust the height and suspension hardness of the car body according to different road conditions, effectively filter road bumps and improve driving comfort.

Security and technology configuration

The safety configuration is rich, including brake assist, traction control, body stability system, tire pressure monitoring, etc., which provides all-round safety guarantee for drivers and passengers [__LINK_ICON]. In addition, it is equipped with high-tech configurations such as keyless entry, one-button start, APP remote control, streaming rearview mirror and lane departure warning, which improves the convenience and safety of vehicles.

Fuel economy

Dealer Tel: Miss Qing 18501697567 (WeChat with the same number)

Our company’s outlets are all over the country, and we can send cars to your door. Including the following provinces and cities: Beijing, Shanghai, Tianjin, Chongqing, Hebei, Shijiazhuang, Shanxi, Taiyuan, Liaoning, Shenyang, Jilin, Changchun, Heilongjiang, Harbin, Jiangsu, Nanjing, Zhejiang, Hangzhou, Anhui, Hefei, Fujian, Fuzhou, Jiangxi, Nanchang, Shandong, etc. Chengdu, Guizhou, Guiyang, Yunnan, Kunming, Shaanxi, Xi ‘an, Gansu, Lanzhou, Qinghai, Xining, Xizang Autonomous Region, Lhasa, Guangxi, Nanning, Inner Mongolia, Hohhot, Ningxia Hui Autonomous Region, Yinchuan, Xinjiang Uygur Autonomous Region and Urumqi.

Original title: Beauty cried! The figure is not surprised to cross the gull, and the gull flies to find a fairyland.

Source: jiaodong online.

Original title: Beauty cried! The figure is not surprised to cross the gull, and the gull flies to find a fairyland.

Source: jiaodong online.

Jiaodong online, March 18 (Reporter Jia Chuhang, intern Wang Yumeng) In March, the weather gradually warmed up, and a group of special residents of the sea came down from Yantai Mountain. They flew in the blue sky and shuttled through the green sea, adding a different kind of vitality and vitality to the city. Many tourists come here to experience the joy of being in close contact with seagulls on the shore.

The wild spring water is brighter than the mirror, and the figure is not surprised to cross the gull.

Seagulls in the morning light, bathed in sunshine, spread their wings and fly, picturesque, making people relaxed and happy. Many tourists not only like to face the sea, watch the clouds rolling and the seagulls flying, but also prefer to feed the seagulls and take photos with them at close range.

Flitting, flitting, what am I like, but a sand-snipe in the wide, wide world!.

A flock of seagulls soar freely in the blue sea. They have a gray and shiny feather, a pair of powerful wings waving gently in the sea breeze, as if to break all the shackles and fly to the end of the sky. Their eyes are firm and bright, as if to announce its freedom and fearlessness to the world.

Go to the church and visit the swallow, and make a blind date with the gull in the water.

When the seagull flies over the rough sea, it seems to be incarnated as the spirit of the sea, breathing and dancing together with the sea. Its wings across a beautiful arc in the sea breeze, as if telling its admiration and love for the sea. When it stops on the reef, it looks so quiet and peaceful, as if listening to the call of the sea and feeling the breath of the sea.

Fight for crossing, fight for crossing, and start a pool of gulls and herons.

Seagulls are one of the important predators in the marine ecosystem. They feed on fish, shrimp and plankton, and play a vital role in the marine ecological balance. As one of the representative animals in Yantai, seagulls add unique landscape charm to the city and attract many tourists to watch it. At the same time, seagull is an important species on the migration route, which is of great significance to the study of global climate change and species migration.

Why do seagulls like to come to Yantai

Yantai, located in the east of Shandong Peninsula, is a coastal city with rich tourism resources and profound cultural heritage. There are four distinct seasons, pleasant climate and superior marine environment, which provide an ideal habitat for seagulls. Yantai has a long coastline, and natural landscapes such as beaches, reefs and islands provide seagulls with rich food sources and diverse living environments.

This spring, welcome to Yantai to see seagulls, and watch these elegant spirits soar freely between the blue sky and the blue sea!

Original, Zhao Wanxi, New Weekly

Cai Xukun has become the king of rock and roll. Is it a distortion of the list or a loss of aesthetics?/Tuchong Creative

Popular music pierces the cultural undercurrents of our society with a sharp touch. It allows listeners to enjoy themselves while feeling melancholy. Between emotional reversals, bad money drives out good money, and fans bully ordinary listeners, thus creating a generation of young people who have no songs to listen to and can’t listen to songs.

Rock fans never expected that the hottest rock singer of 2019 would be Cai Xukun.

According to the Golden Tower Awards list, the top 1 favorite rock music of college students in 2019 is Cai Xukun’s "Rebirth", with a comprehensive score more than 30 points higher than the second-place New Pants Band.

The introduction to the Golden Tower Awards says it is "the most authoritative award in the Chinese campus market."

On the music charts that require fans to brush the charts, no one can shake the status of ikun (Cai Xukun’s fan name, homonym "Ai Kun") – even Jay Chou, the national idol, can barely match it.

In September, Jay Chou’s new song "Say Good Don’t Cry" maxed out the whole network, and as soon as it was online, it contracted nearly half of the hot searches on Weibo, and sold 2.88 million digital albums in just one hour.

But according to the latest "2019 China Data Music List", Cai Xukun’s EP sales in 2019 still far exceeded Jay Chou’s.

"The music market in 2019 is a win-win situation for the’Battle of Kunlun ‘." This sentence is not a good word for Jay Chou’s "Sunset Red Fans" or the ikuns who are struggling to win the rankings.

When Tengger is singing Wolf in Cantonese with Yang Mi, what other music is unacceptable?

All the quarrels between the needle and the wheat were silenced with the emergence of "Wolf Disco", a rap song that crossed the boundaries of earthy taste and literature, and was definitely a hit at the end of last year.

It has not only repeatedly topped the major music charts, but also appeared on the New Year’s Eve party of Hunan, Jiangsu, and Oriental in different forms this year.

The Internet Divine Comedy has once again become a brainwashing melody that we cannot avoid. Gyms, restaurants, bars… Every corner of the public place is urging us to draw rainbows on the left, dragons on the right, and Guo Fucheng on our chests; entering the virtual world, we receive all kinds of confusing "authoritative" music lists.

Mr. Zheng once described the current music charts as crap on the talk show "See You Tonight at Nine," but on the recent broadcast of "Roast," he said: "I have no right to judge music, because there is no music anymore."

The Tibetan Mastiff who refused to be docile seemed to be unable to do anything except not evaluate it./"Roast"

Even the former "Rock Tibetan Mastiff" Zheng Jun, who was so direct against major music platforms, could be said to be risking the world. After all, no one was willing to admit that his music taste was not good, and fans couldn’t accept that the songs he brushed out every day were defective music.

Everyone is forced to accept the cultural outcome of this business logic. Can this generation of young people really not listen to music? Or is it true that the Chinese people today have no songs to listen to?

Young people with no songs to listen to

It can be said that the "holy war" that fans brush the list originated from Wu Yifan.

In November 2018, Wu Yifan’s debut album "Antu" landed on the US iTunes music chart. Kris Wu, a slightly unfamiliar name to American netizens, overtook A sister Ariana Granda, Lady Gaga, Queen and others within a few days, representing American fans to exclude others from the top three.

Forbes reported that "Wu Yifan brought Chinese music to the West with a new album." Although this way of boosting popularity with money and yelling is not very glorious in hindsight, it at the time showed many fans at home and abroad the power of Chinese "bots" (water army) and made the world foresee the huge scale of the Chinese mainland music market.

The farce ended, and the results were cleared./@ifeng.com Dafeng

According to the "2019 China Digital Music Industry Research Report" released by iResearch, the size of China’s digital music market has reached 7.63 billion yuan in 2018, an increase of nearly 60% year-on-year.

The "2019 Global Music Industry Report" released by the International Federation of Phonographic Records IFPI shows that China has soared to seventh place in 2018 after entering the world’s top ten music markets for the first time in 2017.

Under the huge music market, there are many young people who have no songs to listen to.

According to the "2019Q3 Chinese Digital Music Industry Quarterly Report" released by your music chart, the largest proportion of popular songs in the Q3 quarter of 2019 was OST (film and television soundtrack).

As the saying goes, "Since ancient times, bad movies have produced good songs". Nowadays, there is no audience to watch good movies, and even good songs can only be collected from movies and TV dramas.

I watch dramas to listen to songs./"2019Q3 Chinese Digital Music Industry Quarterly Report"

In addition, the second most popular songs are from idol stars, accounting for 25% from 19%. In comparison, powerful singers and independent musicians are relatively weak.

Veteran powerful singers have chosen to reach the younger generation by singing OST songs. After many years of silence, singer Lin Zhixuan sang the theme song "Drunken Dream Past" of the anime "Master of the Devil Dao · Xianyun"; a melodious "Do You Know It or Not" made Hu Xia and Yu Kewei, two "old singers", return to the attention of fans.

Compared with male singers, the leading female solo singers in the Chinese market in 2019 are very scarce, with only 3% of the songs on the list becoming popular.

Among the leading female singers, Li Yuchun and Deng Ziqi are still the mainstays, and among the remaining female singers, nearly 50% are online rookies.

The slump in the Chinese music scene has almost become a recognized fact, but many young people who rely on film and television theme songs, new albums by idol singers, and online brainwashing divine songs to enrich their playlists will never admit that their musical aesthetics are inferior to others. Even if life is a mess, their musical taste is still perfect and invincible.

A few days ago, NetEase Cloud Music launched its 2019 annual personal summary report, and the circle of friends was immediately flooded with screenshots of various reports. It is rare for contemporary people to share their inner secrets so directly. Music has given us this opportunity.

Scholar *** once said: "Song playback, song ordering, song sharing comments, promotion, and learning to sing songs all reflect a kind of auditory egocentrism, which is a manifestation of narcissistic narration in the Internet age."

Under the general identity anxiety in society, people use pop music to reinvent their identity, and the significance of this load in songs exceeds the quality of the songs themselves, so that young people who "have no songs to listen to" no longer actively seek better music.

The draft "killed" Chinese pop

In June 2015, Mr. Wang Feng, who was deeply troubled by "making headlines", was completely angered by a candid photographer. He published an article through his studio titled "Without Wang Feng, the mainland music industry lost half of its country", stating that he had never cared that he could not make headlines. The article also posted various data reports to prove that without Wang Feng, mainland music would be "miserable" and "lost half of its country".

The name "Wang Banbi" came from this, becoming a label that Wang Feng could never tear off, but looking at the current domestic pop music scene, there is some truth to this.

The people who laughed at Wang Feng back then probably didn’t expect that they can’t wait to have a few more Wang Feng now./Tuchong Creative

Wang Xiaofeng, a music critic, once said that "one Wang Feng could rival all the rock singers in China." "Wang Feng understood how to take both rock and pop markets, and he was the first singer to let performers blur the concept of rock and pop."

As a "traitor in the eyes of rock listeners", Wang Feng’s way of fusing rock and pop is to become a mentor on "The Voice of China" and ask all the contestants who come to compete – "What is your dream?"

Since the birth of "The Voice of China", there has been a story group specially responsible for planning the stories of the contestants. The rock youth who once vowed to bloom in the rock industry has become the introduction to the sad and inspirational stories of the contestants in the talent show. I wonder if such a life experience can make his later singing career "fly higher".

"The music show is essentially a sign of the music depression," Mr. Li once said. "It’s ultimately a show, a trick." And this grand and long trick is about to kill the last breath of mainland pop music.

Wang Xiaofeng commented in his article "Where has the music gone?"

"The draft has directly caused today’s listeners to lose their aesthetic judgment of music. In the ears of TV viewers, the only word left in the aesthetic judgment of music is’singing skills’. They are more disturbed by the so-called inspirational life, gossip news, and gags. These contestants are instantly magnified to be very three-dimensional, but their music has become extremely dry."

Grassroots stars are propelled forward by a wave of overnight fame, with agencies providing blind and discerning young people with the lowest level of music products, convincing them that this is the best music.

The industry and aesthetic standards originally mastered by record companies were preempted by variety shows.

"These draft stars urged by catalysts have no professional achievements at all, and naturally they lack celebrity temperament. They are just celebrities under the saliva of social media," Wang Xiaofeng commented.

The deformed market mechanism is bound to produce only snobbish businesspeople and lazy speculators. Li Ronghao, who has assembled a team to produce new songs and finally released them from September to December, must have a deep understanding of this.

However, the audience’s enthusiasm for the talent show will not be diminished in the slightest. Every poor piece of music, when it is heard by the audience, the audience is trapped in this quagmire and cannot break free.

Only pop, no music

In 2001, six years after the death of the famous Taiwanese music producer Yang Minghuang in a car accident, his friend Huang Shujun was still deeply saddened by the death of his friend. Therefore, he chose the occasion of 1995 and released the song "Change 1995" to tell his nostalgic friend about the changes in the world after his departure.

There is a line in the lyrics: "Only pop, no music, I see that you are out of sight and clean, and it will be a good thing."

The prophecy of "only pop, no music" also entered the 21st century, and it has not been broken to this day.

The blogger @ChineseRock Rock Hell once said: "The so-called music industry is also quite interesting now. It never mentions the quality of the songs, and it calls out how many songs have been sold. After the end, the manuscript will be released, and the Chinese music industry will be revived. Everyone is happy."

The willful neglect of song quality is in part due to the failure of popular music to gain intellectual favor.

How many more songs can you listen to for your sweetheart?

According to the "Report on the Survival Status of Independent Musicians in China" released by NetEase Cloud Music in 2016, the professional level of independent musicians in China is still very low, most of them are self-taught, and only 11.8% have received professional and systematic music training.

Listeners and the pop industry as a whole don’t care, they all follow the pleasure principle – the industry creates the desire to consume, and the audience creates the consumption.

Fans’ enthusiasm for songs has been divorced from the music itself, and songs have become a symbol for listeners to prove their aesthetic taste and a host for material consumption.

But soaring chart numbers cannot disguise the collapse of the music industry as a whole. Audiences will one day tire of old-fashioned lyrics, cover adaptations, plagiarism, and brainwashing songs that always make it to the charts.

Last year’s Mid-Autumn Festival party, Tan Weiwei’s magic reform cover of "Dare to Ask Where the Road Is" was refuted by the original author Xu Jingqing./Tuchong Creative

Last May, the BBC published an article analyzing how emotions like sadness and loneliness have become more prevalent in song lyrics since the 1980s, and that pop music today is more aggressive and fearful than it was in punk’s heyday.

Popular music has pierced the cultural undercurrent of our society, allowing listeners to enjoy themselves while feeling depressed. Between emotional reversals, bad money drives out good money, and fans bully ordinary listeners, thus creating a generation of young people who have no songs to listen to and can’t listen to songs.

[1] "2019 Global Music Industry Report" International Federation of Phonographic Phonograms IFPI

[2] "2019 China Digital Music Industry Research Report" iResearch

[3] "2019Q3 Chinese Digital Music Industry Quarterly Report" by your music list

[4] The Symbolic Overflow of Popular Music Consumption and the Crisis of Modernization ***

[5] "Only the public, no culture" Wang Xiaofeng

[6] "Report on the Survival Status of Independent Musicians in China" NetEase Cloud Music

[7] Is pop music really getting sadder and angrier?. David Robson.BBC Music. 2019-05-14

Author | Zhao Wanxi

Welcome to Moments

Reprinting without permission is prohibited

The original title: "I haven’t heard a new song in 2019, it must not be Cai Xukun’s fault"

Read the original text

The guide price 21.99-28 9,900 yuan, and the most popular SUV new car Avita 07 was officially listed in September.

As the blockbuster new car of the year 2024, the Avita 07 carries too many expectations.

On the product itself, Avita 07 really did not disappoint, the future aesthetic original design is very forward-looking, the golden ratio of the body shape of the wind resistance performance is good, the natural inspiration of the five kinds of paint texture outstanding, multi-screen linkage of the surrounded cockpit both luxury and sense of technology, Kunlun Extended Range Technology quiet industry-leading, Taihang chassis solid and comfortable sports, Hongmeng cockpit + Huawei intelligent driving like a tiger, the British treasure 7.1.4 panoramic sound speaker is the icing on the cake, Avita 07 This car itself can be said to be worthy of tens of thousands of followers.

But there is no doubt that the pricing of Avita 07 has clearly failed to respond to the eager expectations of some tower fans and quasi-tower fans for months.

Of course, this doesn’t mean that the starting price of Avita 07 is too high. The picture shows that the car still feels that the starting price of Avita 07 is in line with expectations, but the corresponding configuration does not match the price very well, resulting in the entire car series configuration looking rather awkward.

Take the extended range version of Avita 07 as an example.

Avita 07 Extended Range Edition launched a total of 3 configuration models, Pro version guide price 219,900 yuan, Max version guide price 239,900 yuan, Ultra four-wheel drive version guide price 279,900 yuan.

The Pro version and the Max version are 20,000 different, what is the difference? The picture shows that the car probably pulled the configuration table, mainly missing the optical ambient light flow/rhythm mode, intelligent fragrance system, 9 speakers and Huawei ADS 3.0 high-order intelligent driving system These items, and according to the configuration price of Huawei ADS 3.0 high-order intelligent driving system, the difference between the Pro version and the Max version is really not much, and the price difference 20,000 is not outrageous. If the price difference is reduced to 10,000, more people may pay.

But the price difference of 40,000 yuan between the Max version and the Ultra version is somewhat confusing. This 40,000 price difference in hardware is as follows: 131kW front motor, air suspension + CDC electromagnetic vibration damping, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheels, 265/45 R21 Continental EC7 silent tire.

Then the Ultra version can be added with an optional optical technology package (HALO interactive screen, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rearview screen, intelligent welcome motion graphics outside the car), while the Max version is not optional.

In all fairness, the price difference between the Max version and the Ultra version of 40,000 yuan is quite large, the rear privacy glass and the rear seat ventilation/massage are not much money, 20/21 inch tires are Continental EC7 silent tires, 4 tires The price difference is only 800 yuan, so this 40,000 can basically be regarded as the price of 131kW motor and air suspension + CDC electromagnetic vibration damping, is this reasonable?

According to the figure, Avita 07 Extended Range Edition needs to push the Max version of the 239,900 yuan, but the Max version is worse than the four-wheel drive system, the price of the 239,900 yuan Extended Range Rear Drive is higher, if 225,900 the basic pre-order explosive, 22.99 can also be accepted, or the ideal configuration should be the Max version of 239,900 yuan plus a front motor upgraded to the Extended Range Four-wheel Drive version, air suspension + CDC electromagnetic vibration reduction as an optional configuration. But change the hardware, it is difficult.

The price of the Ultra extended range four-wheel drive version of 279,900 yuan also seems to be slightly higher, but it can be configured through the standard air suspension + CDC electromagnetic vibration reduction, rear privacy glass, rear seat ventilation/massage, 21-inch sports multi-spoke wheel hub, 265/45 R21 Continental EC7 silent tire, ultra-clear electronic external rearview mirror, double 6.7-inch high definition rear view screen and Max version to open the ladder difference.

In this case, the price system of Avita 07 Extended Range Edition is much more reasonable. The 219,900 Pro rear drive version is mainly used to lower the starting price, while providing some low-budget users with the opportunity to get on the bus.

And the 239,900 yuan Max four-wheel drive version is bound to be the main sales model, Huawei ADS 3.0 high-end intelligent driving + 25 Yang British treasure audio this set is still very good, put the same level to go completely not cowardly, and then Ultra four-wheel drive version is mainly for users with higher requirements to provide personalized choice.

Of course, now the Avita 07 has been officially launched, and the two-wheel drive and four-wheel drive are quite poor in terms of mechanical layout, and the difficulty of modifying the promotional materials is not small, and the cost of modifying the version configuration is too high. And referring to several new cars re-released by friends, after the re-release, sales are still on the street, so the choice left to Avita 07 is to reduce the price. Of course, these still depend on the data of Dading, and it cannot be ruled out that there are many people who pay the bill. After a night of mental struggles, there are also many people who compromise.

It’s not that there is no such thing as an overnight price reduction for a new car. A while ago, a medium and large sedan next door was too popular to unsubscribe after it went on the market, and then the price was reduced overnight. Of course, the price adjustment is not obvious, but by modifying the rights and interests to adjust. But Avita’s optional package is still relatively special. The three optional packages currently provided can be said to be irrelevant. Even if you take it out and give it away, it will not increase much attractiveness. It is puzzling that the more attractive air suspension + CDC electromagnetic vibration absorption has not been taken out as an optional package.

If the air suspension + CDC electromagnetic vibration damping is taken out as a comfortable optional package and then given to the Max version for a limited time, and then a 2,000 yuan deduction for the last 12,000 yuan, then the 239,900 yuan range extension Max actually has a lot of explosive potential. Of course, this is a bit wishful thinking, which is also inappropriate, and car companies also need to make money.

The price reduction of the Pro version is quite troublesome. The configuration and price of the Pro version are very embarrassing. Medium-sized extended-range SUV, single-motor rear drive, 39-degree lithium iron phosphate, Huawei dry + ADS SE visual smart drive… If I guess, I must be the first to think of the dark blue S07 285Max dry + smart drive version, right? And the CLTC pure electric battery life of the dark blue S07 is even better, 285 kilometers.

The guide price of the dark blue S07 285Max smart driving version is 191,900 yuan (the guide price after equity is 181,900 yuan), so this makes the Avita 07 Extended Range Pro version very embarrassing, you say drop 20,000, then 199,900 yuan is not and the dark blue S07 285Max smart driving version played together? If you drop 10,000, 209,900 yuan is still not enough to see, the 25 Yang British treasure to the Pro version can also be considered.

To sum up, the figure said that the car believes that the configuration of the Avita 07 extended range version is too difficult and too late. The most realistic option is to quickly modify the price equity, which is estimated to increase the data of Dading.

Again, it depends on Dading’s data. What if there are a lot of people buying?

From setting the file to going LIVE, the night of the premiere of "Happiness to Wanjia", which has been attracting much attention, brought Wang fried to the two satellite TV stations. Beijing Satellite TV’s audience rating reached 3.2132%, directly winning the championship; Oriental Satellite TV’s audience rating was 3.0190%, ranking second. The audience has continued to praise, praising the selection of themes! Zhao Liying is worthy of being the first choice for the heroine!

"Happiness to Wanjia" is co-directed by Zheng Xiaolong, Liu Xuesong and Yao Yuan, with Zhao Dongling as the screenwriter and Zhao Liying, Luo Jin and Liu Wei starring.

Adapted from the novel "The Legend of Autumn Chrysanthemum," the play tells the story of a rural girl named He Xingfu who marries to Wanjiazhuang and eventually grows into an independent woman after multiple trials. The play was also selected as a key radio and television support project.

"Happiness" focuses on contemporary rural themes, showcasing the true lives and ordinary stories of ordinary people.

In previous media interviews, Zheng Xiaolong revealed that he chose to shoot this kind of theme because he liked the dignity, personality and zeitgeist of the characters in the story. Therefore, he wanted to use this story to present a TV series that reflects the face of contemporary villages.

It is reported that when preparing for "Happiness to Wanjia", the screenwriter Zhao Dongling, in order to make the TV series more close to contemporary rural life and avoid completely detached from reality and give people a flashy feeling, adhered to the creative concept of "artistic creation comes from the masses and goes to the masses", personally carried out research at the grassroots level, went to the countryside to see changes and development, and collected story materials of people’s lives. Afterwards, she painstakingly studied various details, striving to reflect the true appearance of rural life.

The script of "Happiness to a Thousand Families" has been polished for three or four years and has been revised for at least five editions. Zheng Xiaolong said that a wealthy rural area is also very new to him, so he must work with everyone to make reasonable and correct changes to the script according to the changes of the times, and must restore the truth and make it real.

In the casting, Zheng Xiaolong said that his first choice for the heroine is Zhao Liying. He believes that Zhao Liying’s acting is real, there is no trace of carving, and she is not a beautiful actress who simply stays at the performance level, but will have her own thoughts and opinions on the script and characters. Secondly, he said that he was impressed by Zhao Liying’s stubbornness and willingness to work hard to do things seriously. This is why he chose Zhao Liying to play.

Throughout the entire entertainment industry, Zhao Liying is indeed the most suitable for this role. Her personality and temperament are almost the same as He Xingfu. Because of this, Zhao Liying’s interpretation makes the character "He Xingfu" more realistic.

It had to be said that Zheng Xiaolong’s casting vision was really impressive. Except for Zhao Liying, every actor in the play was very suitable for their role, as if the actor was the character himself. In terms of visual experience, it made the audience feel more immersed.

As a rural theme TV drama, the drama’s clothing path very much restore the rural real life appearance.
The first episode opened with cheerful music, and the grand wedding car fleet was magnificent. The wedding banquet was both festive and lively, full of style, as if it was not a family event, but more like a feast for the whole village.

The big pot and the big stove were steaming hot, the big bowl was serving the dishes, the water was passing the dishes, and the food was trotted. The large square table and bench filled the yard, the dishes were piled up all over the table, the variety of home-cooked dishes, and the classic beverage and wine configuration. The bright sun shone brightly, and the guests sat drinking and chatting, brimming with beaming smiles.

This scene, full of rich fireworks, vividly presents a rural wedding banquet to the audience, making people feel as if they are in it.

In the handling of details, it is even more refined. Whether it is the dishes and chopsticks on the table, drinks, or the clothes and movements of the extras, they are all full of a heavy sense of life and are very close to the reality of the countryside.

In addition to the attention paid to He Xingfu played by Zhao Liying in the play, the old drama bones playing Wang Qinglai’s parents portray the psychology of the little people in the countryside. The philistines are smooth, rigid and old-fashioned, feudal and backward, weak and ignorant, etc. These personality psychology, with their various small movements and expressions, are interpreted just right and true.

The sharpest contradiction in the first episode was that He Xingfu’s sister was forced to "get married" and was humiliated. This part of the plot made people angry and hated.

When it comes to "getting married", a feudal bad habit left over has always been criticized by people, but it has been banned repeatedly, like in some rural areas, this backward and evil custom has always been retained.

"Happiness to Wanjia" is a direct and bold criticism of "marriage", poking pain points in society, exposing old-fashioned ideas in rural areas, and making the story more real and down-to-earth.

In addition, the portrayal of the group portraits in the play is also very real. Because of why happiness hurt the son of Secretary Wan, Wan Chuan’s family, the guests at the wedding banquet left one after another, without paying attention to the cause and effect of the matter.

Afterwards, he added fuel to this "scandal" and spread it wildly, so that everyone in the village knew it. Even when they saw the Wang family, they took a detour and gossiped behind their backs. Such a scene completely reproduced the reality of rural life.

The description of the rural face, the shaping of the characters, and the portrayal of the details of "Happiness to Wanjia" are all in place, and the social significance of its expression is also very profound. It is a solid and durable TV series. The style of the whole drama is plain and simple, and the rhythm is soothing. The shock and deterrence of this atmosphere of daily life is often the most direct and real.

Last week, Huawei invited us to a product briefing on the Ascend P7 to explain in detail almost all the details behind the development of this new flagship. Leaving with a white version of the P7 in my hand, I think this is a very sincere but risky move by Huawei, because on the one hand Huawei has given us a full understanding of the ingenuity behind the product – but at the same time, it will arouse my curiosity to taste the product carefully, which means that no details will be missed in the process.

The hardware information about the P7 will not be repeated, and interested readers can rewind it toTake a look hereAfter a week of use, the outline of this Huawei’s annual flagship has gradually become three-dimensional. In appearance, the P7 still adopts the same design as the P6But unlike the metal back shell of the P6, the P7 this time uses front and rear glass (Corning’s Gorilla III), with a sandwich structure with a full metal frame in the middle. Huawei said that the advantage of using Gorilla III as the back cover material is that it is wear-resistant and has a flatter feel.

The 7-layer coated back cover mentioned in the promotion does have a bonus. If you take a closer look, you will find that the back cover of the P7 is not simply milky white, but has countless fine dots and lines interlaced. Especially when there is external light hitting the fuselage, you will see the unique "ripple pattern" that is unique to the brushed metal shell.

As for its grip, one word, cold. 6.5mm thickness, 124g weight, all-metal frame, the feeling that feeds back to the fingers is light and cold. This kind of finger feels out of place with body temperature as it slides over the glass and metal of the fuselage, giving the fuselage a sense of cheapness. I think even in 2014, all-metal frame can still make an excellent, timeless design.

The newly designed power button has a good texture, but it seems to have a trace of Sony

Compared with the previous generation of P6, the production process of P7 has made a big leap. We will no longer see the SIM card holder and frame with inconsistent paint color. There are no terrible gaps, and there are more delicate spiral texture all-metal power keys. In addition, Huawei revealed that the P7 is assembled using "zero labor". In simple terms, even if the most advanced manufacturing process is used, there will be certain errors between parts. Therefore, during the assembly process, Huawei will find the component group with the highest degree of mutual fit for assembly to ensure that there will be no process problems in the product shell when it leaves the factory. At least this P7 in my hand meets this definition.

In addition to the improvement of the manufacturing process, as mentioned in the previous article, in order to better meet the user’s usage habits, Huawei has absorbed the P6 experience and readjusted the position of the P7 data and headphone interface, so it has specially designed a new miniature antenna for this purpose.

But even so, I still think the P7 has some room for improvement. For example, when Huawei designed a delicate metal frame around the camera of the P7, but the earphone jack less than two centimeters away is a simple and rough opening, this kind of "schizophrenia" in design thinking inevitably makes people feel abrupt. In addition, although it can be seen that the designer specially made a concave design for the speaker on the back of the fuselage, because the speaker is too thin, as long as there is a barrier on the back of the phone, it will greatly affect the external quality.

Regarding the introduction of hardware and performance, there are several fixed links that come and go. Review the configuration:

• Android 4.4.2 + Emotion UI 2.3;
• 4G LTE (Cat 4) with a maximum download speed of 150Mbps.
• 5 inch 1080P full fit high definition LCD (ppi 445);
• 1.8GHz HiSilicon Kirin 910T quad-core processor;
• Mali 450 GPU;
• 2GB RAM + 16GB ROM (supports up to 64GB microSD card expansion);
• 800/13 million pixel front and rear cameras;
• 2500mAh battery.

The system is based on Android 4.4.2 Emotion UI 2.3, which officially claims to have made more than 200 improvements to the previous version. In actual use, the Emotion UI system running on the P7 is stable and smooth. In terms of screen, the P7 finally swept away the haze of the P6, ppi is 445 full high definition 5 inch screen, JDI top panel with full fitting process, even if it did not catch up with the 2K screen trend, but the P7 still provides users with absolutely excellent display effect.

However, for the hardware of the P7, I believe everyone is most concerned about the HiSilicon four-core processor developed by Huawei. The Kirin 910T four-core processor running at 1.8GHz on the P7 is actually designed based on the ARM A9 standard. The rest is equipped with a display core Mali 450 and 2GB random access memory.

If we use quantitative means to measure the performance of P7, AntuTu’s running score is about 25,000 points. It is basically at the level of Snapdragon 600 or MTK octa-core processor this year. As for actual use, the P7 brings excellent experience in system interaction, daily applications, and browsing a web. Consistent with my experience of evaluating many high, medium, and low-configuration mobile phones in the past, in today’s operating system has been greatly improved and hardware performance is excessive, there is no equal sign between excellent user experience and heap hardware.

It should be pointed out that the P7 can occasionally struggle to navigate certain web portals or large 3D games, so when choosing this product, you need to ask yourself what your true performance needs are: this product can meet most of your daily needs, but if you are a serious 3D game enthusiast, there are better options on the market.

However, this still prompts me to think. Since it is a flagship, I think the most conventional way of thinking should be to apply the latest and best to this product. Because consumers are emotional, everyone wants a product that is known as a flagship and has the best "indicators" – who cares if there is excess performance! I try to use limited IQ to explore the reasons why Huawei insists on using HiSilicon from the perspective of products:

1. Heat dissipation. For the P series, Huawei has always been proud of the ultra-thin body record that this series has maintained. As a 4G LTE mobile phone, the 6.5mm thickness of the P7 is actually an excellent set of numbers. However, correspondingly, the ultra-thin makes the power consumption of the mobile phone core a key consideration. The HiSilicon four-core chip on the P7 undoubtedly meets Huawei’s requirements in this regard. Specifically, in the copy machine process, the shell temperature of the P7 is only slightly hot throughout. Imagine that if such a thin body is equipped with a Snapdragon 800-level processor, the heat will be very amazing.

2. Profit margin.

3. A little bit of ambition. HiSilicon has been used many times on flagship models, which shows that Huawei, which has a technical background, wants to support its ambition to develop mobile chipsets independently.

But in general, I still Huawei only relies on thin and light to make up for the lack of performance, and does not use the brand perception between the core high-end user base.

If the performance of the P7 can’t surprise consumers too much, then I believe that taking pictures can make it save a game. First of all, the P7 has made a great favor to female users who like to take selfies, equipped with a front-facing camera with pixels up to 8 million and an aperture of 2.4, and built-in automatic beauty function.

The rear camera uses Sony’s fourth-generation stacked photosensitive elements, with 13 million pixels and 2.0 aperture. And the front and rear two of the P7 are designed with 5 aspherical lenses, which the official claims can maximize the picture clarity, and the anti-distortion and purple edge capabilities are also better.

From the proofs, the P7’s photo quality is solid. Although we can still see slight dispersion and purple edges at the edges of the photo, the overall photo is quite sharp. In addition, I specially took pictures in some backlight and dark environments, and found that the P7 film still maintains good sharpness and retains rich details in low-light environments. The color of the film is too bright, it is a matter of opinion.

In addition, the P7 provides the function of quickly starting the camera. As long as you press the volume-button twice in a row in the sleep state (and this button also acts as a shutter), the P7 can automatically take a photo and then open the camera application, providing a very convenient mechanism for capturing. In the communication, Huawei revealed that in order to keep the entire capture process at 1.2 seconds, in addition to the customized ISP (image processor), the team has also optimized the bottom layer of the system.

In actual use, if the photo is output at the maximum resolution, the P7’s fast capture can basically be completed at the nominal speed. However, I found that such a fast capture also comes with a certain price. For example, when you start the capture quickly, the camera will automatically ignore the "focus" process and shoot at an infinite focal length. That is to say, if you are capturing objects at medium and long distances, it will be very suitable for using this function, but if you are capturing at close range, you will get a photo that is out of focus.

normal mode

Snap mode only supports infinite focus

Emotion UI is already very familiar to many people. It adopts the single-layer interactive interface that is common in domestic ROMs, and even new users have no learning cost. Another major feature of Emotion UI is that it supports the bottom system bar, which has the advantage of making full use of the screen area in videos, games, and browsing a web. However, I found that some games do not support the hidden low bar very well. Users need to hide the low bar in advance before entering the game, otherwise if the low bar is hidden after entering the game, a blank bar will appear. However, this problem is not big, and I hope it can be solved through software updates in the future.

In addition, if the user hides the low bar, Huawei also provides an auxiliary floating button (similar to the small dots of the iOS).

A good thing for small white users is that the built-in mobile housekeeper of Emotion UI can intelligently manage the programs that consume resources and power in the background, and automatically block some applications that will pop up. In terms of ease of use and peace of mind, Emotion UI is very considerate.

Huawei has also made a lot of efforts in UI design, which has been criticized in the past. It has to be said that after so many iterations of Emotion UI, great progress has been made in art design, and the official also provides a very rich backup theme for users to choose from, such as the "Impression Merry" theme used in the evaluation of P7, which is very popular with us.

However, the fly in the ointment was that even though the theme was changed, the lower-level menus such as the notification center and the settings interface still retained the original ecology, which gave people a clear sense of incompatibility. In addition, for example, the pull-up toolbar under the lock screen and some desktop plug-ins used too much glass element effect, which was not very harmonious with the overall design.

Some UI designs still have some traces of inspiration

The 2500 mAh battery is considered a qualified line in the Android camp. Under moderate use in one day, the P7 will have about 30% of the power left, and it is inevitable to charge one battery at a time. However, this time Huawei has added the "super power saving" function that has been popular in recent years, that is, turning off all functions except initial phone calls and text messages in exchange for the most optimized standby ability. I really did an experiment. At 12 o’clock in the evening, the P7 entered the super power saving mode when the power was left at 9%, and found that there was still 9% power at 8 o’clock the next day. Therefore, in special cases, this kind of function still has great practicality.

Last year, the P6 was a product with obvious shortcomings. This year’s P7, we saw Huawei listening. Even though it remains thin and light, the P7 has successfully changed the various shortcomings caused by last year’s thin and thin, and the whole machine design has become very reasonable. As a dual-card dual-mode 4G LTE mobile phone with excellent workmanship and a body thickness of only 6.5mm, the Ascend P7 reflects Huawei’s strong hardware integration capabilities. We believe that in addition to the slight regret in performance, from all aspects, the P7 is definitely qualified to become Huawei’s representative model in 2014.

　　The advanced intelligent driving version of Wenjie M5 will be officially released on April 17th. Wenjie M5 is positioned as a medium-sized SUV, providing extended-range and pure electric power systems. The price range of the current model is 259,800-331,800 yuan.

　　The M5 advanced intelligent driving version of Wenjie continues the design style of the current model. The middle net adopts a banner grille, which has a large area and can provide a good heat dissipation effect. The headlight group has a sharp design, and black decorative strips are added below the front enclosure as an ornament, making the front face younger.

　　The waistline of the M5 car body is sharp, which highlights the sense of strength. The new car is equipped with a hidden door handle, and the taillights are designed through and blackened, and the AITO letter logo is provided in the middle of the taillights. The advanced intelligent driving version is mainly equipped with Huawei intelligent driving system, and radar and camera are also added.

　　The current model of Wujie M5 provides two power systems: extended range and pure electric. Pure electric provides two-wheel drive standard version and four-wheel drive performance version. Extended range provides four models, and rear-wheel drive standard version and two four-wheel drive models. What kind of power system is used in the advanced intelligent driving version remains to be officially announced. (Photo courtesy of the car)

In the past 2022, it was not very friendly to the entire automobile market. Under the impact of multiple unfavorable factors such as chip shortage, repeated epidemics, geopolitics and rising raw material prices, the autobots in it are miserable.

Because of this, those brands that strive for progress steadily in adversity and stick to integrity are more worthy of recognition.

Recently, Geely Automobile released the 2022 annual report data. As can be seen from the annual report, a number of major financial data of Geely Automobile hit a record high, which is really very important for the current anxious automobile industry.

A number of major financial data hit record highs. What did Geely do right?

Although the automobile market in China experienced many severe challenges in 2022, Geely Automobile still achieved many financial targets for the whole year, and ended up with bright data.

According to the financial report data, Geely Automobile achieved a total sales volume of 1,432,988 vehicles in 2022, up 8% year-on-year; Operating income was 148 billion yuan, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother increased by 8.5% year-on-year to RMB 5.26 billion; The financial situation remained strong, and the total cash level rose by 20.4% to RMB 33.7 billion, a record high.

In a word, sales volume, revenue and profit have all achieved good growth, among which revenue and net profit have reached a record high. Although the data is bright, the support behind the data actually highlights the value.

So, what did Geely do right? It is very necessary to explore Geely Automobile in the past year.

First of all, the high-end strategy is quite effective.

In 2022, Geely Automobile’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%, and the average bicycle gross profit was 17,500 yuan, a year-on-year increase of 11.1%.

The increase of bicycle gross profit is mainly attributed to Geely’s cutting off the low-end vision series, which has completely reduced the proportion of entry-level products in the whole system. At the same time, the high-value products represented by "China Star" continue to drive Geely to achieve the goal of brand promotion and value promotion.

In 2022, the high-end series of "China Star" achieved a total sales volume of 252,787 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan, which is quite excellent not only for Geely, but also for the entire China brand and even the joint venture brand.

In addition, Krypton and Krypton also played an important role in it. In 2022, the sales volume of Lectra was 180,127 vehicles. Among them, the flagship product Lingke 09 has entered the price band of 300,000 yuan, and the product premium ability continues to improve; The annual delivery of Krypton reached the target of 70,000 vehicles set at the beginning of the year, with an average price of 336,000 yuan, which provided an important support for the average sales price of Geely Automobile, including the already listed Krypton 009. At present, the average order amount reached 527,000 yuan, and buying a car can offset the quality and efficiency of the past five cars.

Secondly, technology feeds back the revenue.

In 2022, it achieved a total revenue of 1.66 billion, a year-on-year increase of 29.9%. Behind the data, it means that Geely, which used to buy and input technology in buy buy, has now begun to realize reverse output in technology.

Although in the annual report, the income from technology licensing is mainly attributed to Renault Korea, in fact, this is not Geely’s only source of technology export income.

For example, Geely Automobile exported a variety of products and engine technology to Proton Automobile to help it achieve sales growth. There is also Geely’s technical and management output to the smart brand, and the sharing of brands such as Geely SEA’s vast architecture and Jidu will further support Geely Automobile’s future profitability.

Finally, the product goes to sea.

In 2022, Geely’s export sales reached 198,242 vehicles, a year-on-year increase of 72.4%, higher than the industry’s growth rate of 56.7%.

An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said that the overseas markets of Geely brand are mainly in some underdeveloped countries; Lectra has successfully entered the markets of developed countries in Europe, with an export volume of 28,000 vehicles last year. In the fourth quarter of this year, Krypton brand will also enter the markets of developed countries in Europe, and by 2024, Krypton brand will also enter the American market.

It is worth mentioning that in 2023, Geely Automobile’s overall overseas business is continuously expanding. According to the latest export sales data in February, Geely Automobile’s export sales in that month reached 17,500 units, an increase of over 16% from the previous month and an increase of about 78% from the same period last year.

Be steady and far-reaching, and replace "price war" with "value war"

In 2023, the prospect of the auto market is still very complicated.

First of all, the global economy is facing outstanding uncertainties in geopolitical and macroeconomic development, such as the Russian-Ukrainian war, the development of trade between China, the United States and Europe, and the next development of the COVID-19 epidemic, which may affect various supply chains and the price trends of raw materials and energy; Secondly, the continuous inflationary pressure faced by consumers and enterprises, the subsequent interest rate hikes by central banks, and the more obvious slowdown in economic growth; Finally, semiconductor supply problems continue to lead to supply constraints.

Affected by the above factors, from the beginning of this year, some car companies took the lead in opening a price war in the field of new energy and extended the "price war" to the fuel car market.

"We don’t just follow the simple price war, we have to fight the value war, the after-sales service war, the quality war, the technical war and the moral war of the enterprise. Geely will definitely maintain its strategic strength, and products will give customers an advantage and a sense of value. "

In the financial report meeting, Gan Jiayu, CEO of Geely Automobile Group, gave a clear response to the recent price war spreading in the industry.

Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Co., Ltd. also said: "Car companies have made huge price cuts in order to survive, but the more the price drops, the less investment in R&D, and the experience for car consumers is bound to drop sharply."

From their words, it is not difficult to see Geely’s attitude towards the increasingly fierce price war in the industry-not participating in the price war, but focusing on brand war, value war, technology war, service war and moral war, shaping a higher brand image and continuously creating value for users.

Of course, Geely has a reason to do so.

The strong financial situation is of course a reason that cannot be ignored. In 2022, Geely’s total cash level rose by 20.4% to RMB 33.7 billion, a record high; Operating cash flow increased by 4% year-on-year to 16 billion yuan. Adequate cash flow can support Geely Automobile’s R&D innovation in high-value and high-end. More importantly, it is enough for Geely to maintain a stable and sustainable pace of transformation and let the enterprise enter a virtuous circle.

In addition, the competitive product cost is also the key factor for Geely Automobile not to fight the price war.

In this regard, Yan Jiayue said: "The competition between enterprises is product competition, and the competition between products is cost competition. Geely focuses on building high-value products through its own technical capabilities and cost control advantages."

In addition, Jiangsu and Zhejiang, which are backed by the developed private economy, have also brought dividends to the entire automobile industry chain. Gan Jiayue further said: "As an automobile factory in the east, 70% or 80% of Geely’s supply chain is in Jiangsu and Zhejiang, and we can gain some product competitiveness through supply chain integration."

To put it bluntly, Geely has sufficient funds, plus the advantages in technology and product support. Therefore, Geely only fights "value wars" and does not fight "price wars".

Push 10 new cars to help achieve the sales target of 1.65 million vehicles.

For 2023, Geely Automobile predicts that it will continue to maintain a positive trend in fiscal year 2023.

Geely Group sets the annual sales target at 1.65 million vehicles, which is about 15% higher than the total sales in 2022. Among them, the sales volume of new energy vehicles has doubled. According to this calculation, the sales volume of new energy vehicles of Geely Automobile will be close to 660,000 this year, accounting for nearly 40% of the sales volume.

In such a complex and subtle market environment in 2023, the goal of Geely can be said to be quite challenging. To this end, Geely plans to launch 10 new cars to help achieve the annual sales target.

The first is the Geely brand. At present, the plug-in hybrid A-class SUV Galaxy L7 has been unveiled and will be delivered in the second quarter. The plug-in hybrid car Yinhe L6 will also be delivered in the third quarter; E8, the prototype of Galaxy Light, will be delivered in the fourth quarter.

In addition, in 2023, Geely will launch a new compact SUV——G426 (internal code), the new Geely Emgrand L Raytheon Hi·P and a new SUV, with its internal code FX12, presumably the Coupe version of Bo Yue L(FX11).

Secondly, the brand of Lexus, in addition to changing the existing products, will launch two brand-new models this year, the medium-sized SUV Lexus 08 and the plug-in hybrid medium and large cars, which are expected to be named Lexus 07.

Once again, it is the brand of Extreme Krypton. This year, two brand-new models will be launched, the Extreme Krypton X and the pure electric compact car. At present, the Extreme Krypton X has been unveiled or will be delivered in the middle of this year; The pure electric compact car is expected to debut in the fourth quarter.

Finally, the Ruilan brand Ruilan 7. It is reported that Ruilan 7 is based on Geely GRBC crystal architecture, equipped with a variety of powertrains, which can realize a variety of driving forms such as front drive, rear drive and four-wheel drive, and can complete a variety of high-order intelligent driving such as AVBS automatic valet replacement. The car will be listed in July.

In terms of intelligence, Geely will also continue to increase its intelligent self-research capabilities and launch the Galaxy N OS system. At the same time, Geely Automobile will launch a higher-level intelligent driving scheme (10V5R1L) on the basis of 6V5R, so as to enhance the ability of independent perception and intelligent decision-making, and solve the long tail problem of NOA navigation assistance.

Summary: In the complicated and changeable year of 2022, Geely Automobile not only grew steadily against the trend, but also broke through the bottleneck of annual sales of 1.3 million vehicles in the past three years and jumped to a new level. In 2023, Geely Automobile will continue to be steady and steady, accelerate the transformation of new energy and intelligent fields, and boost the Geely brand to a new highland.

Adhere to your own strategic goals, adhere to self-confidence in building cars, win by customization, and win by scientific and technological self-confidence and long-term doctrine. It can be predicted that in 2023, Geely will continue to make great strides and make breakthroughs, and lead the China brand to achieve a new leap.