上海贵族宝贝论坛

　　On September 15th, LANTU officially released the "performance-level intelligent electric SUV" LANTU FREE ultra-long battery life pure electric version model, the official price is 393,600 yuan, the longest cruising range is 730km (CLTC working condition battery life is 631km), becoming the first pure electric battery life of luxury medium and large SUVs, bringing ultra-long battery life experience to users with extreme mileage needs; with the Qualcomm Snapdragon 8155 chip as standard, the comprehensive performance is improved, highlighting the flagship intelligent advantage.

　　The listing of LANTU FREE ultra-long battery life pure electric version, together with LANTU FREE standard version and LANTU FREE DNA, forms China’s first high-end intelligent electric SUV family, which will fully meet the needs of a variety of client bases and establish a 300,000-class SUV value benchmark.

　　Lu Fang, CEO of Lantu Automobile, said, "As a high-end new energy brand created by Dongfeng Company, Lantu carries the mission of redefining the high-end electric vehicle landscape and helping Chinese auto brands leap upward. Relying on Dongfeng’s 53 years of car-making technology and advantageous resources, Lantu has a full-stack self-developed core technology and a world-class digital factory with 4.0 standard, to create luxury and high-quality new energy vehicle products for users. The launch of the Lantu FREE ultra-long-range pure electric version marks the formation of China’s first high-end electric SUV family. While more fully meeting user requests, it will also help the continuous upward development of the domestic new energy vehicle market."

　　In this online press conference, Lantu joined hands with Luo Zhenyu to explain the brand concept and connotation of Lantu to the audience and users in a dialogue, as well as the belief and spirit of "free and continuous exploration" represented by Lantu FREE. Liu Zhanshu, vice president of marketing of Lantu Automotive, said, "Lantu Automotive takes’light, quiet and elegant ‘as the brand concept, and under the aesthetic system of the East, it creates a feeling of’Zhongzheng and Anshu’ for users, which resonates deeply with users. Lantu’s product design integrates traditional culture into modern technology, and the two are integrated with each other, which can not only serve the needs of modern users, but also show the beauty of tradition. With a confident attitude and heritage, Lantu tells the world the brand story of China’s high-end new energy. "

　　Lantu FREE ultra-long battery life pure electric version has three core advantages

　　Although electric vehicles have developed rapidly in recent years, the cruising range is still a topic that cannot be avoided. Lantu has in-depth insight into the needs of some users who are extremely concerned about cruising range, and launched the Lantu FREE ultra-long-range pure electric version.

　　In terms of battery life, the Lantu FREE ultra-long-range pure electric version is equipped with a 106.7kWh battery pack, which increases the capacity of the standard version by 21.25%, and the comprehensive cruising range reaches 730km (631km in CLTC working conditions). It is the first in the cruising range of luxury medium and large pure electric SUVs, and will bring users with long-distance travel needs a smoother travel experience. The Lantu FREE ultra-long-range pure electric version is equipped with front and rear dual motors, with a maximum power of 360kW and a peak torque of 720N · m. The fastest acceleration of 100 kilometers can reach 4.4 seconds, which is 0.1 seconds faster than the Lantu FREE standard version.

　　In terms of intelligence, the Lantu FREE ultra-long-endurance pure electric version comes standard with the Qualcomm Snapdragon 8155 chip, which is currently the top-level car-grade chip and is in the first echelon in the entire automotive chip industry. Its process is 7nm process, which has reached the level of flagship mobile phones in the same period. It is also the first 7nm process car-grade smart cockpit chip. While the performance is 3 times higher, the power consumption is only a quarter of the previous. Thanks to the performance of the 8155 chip, the Lantu FREE ultra-long-endurance pure electric version is smooth and smooth, and the interactive functions such as navigation, music, and voice respond quickly, like talking to people, with almost no delay. In addition, the LANTU FREE ultra-long battery life pure electric version is equipped with NVS active night vision function and 20 L2 + level intelligent driving auxiliary features, and can be OTA for the whole vehicle, so that the vehicle is often used.

　　In terms of comfort, the Lantu FREE ultra-long battery life pure electric version continues to use the front double fork arm and rear multi-link independent suspension, with a standard air suspension adjustable up and down 100mm, equipped with a millisecond-level adjustable speed system to cope with various complex road conditions. At the same time, it is equipped with Michelin silent tires to effectively reduce road noise, not only making distance driving more casual, but also making driving more quiet. In addition, the Lantu FREE ultra-long battery life pure electric version adds a Redmi interior, and the remote control key adopts a new design, which will bring users a more personalized experience.

　　Three cars team up to build a high-end smart electric SUV family

　　From the launch of the Lantu FREE in 2021, to the launch of the "personalized customized version" of the Lantu FREE DNA at the Chengdu Auto Show, and then to the release of the Lantu FREE ultra-long battery life pure electric version, China’s first high-end electric SUV family has been "assembled". The three models have their own distinct characteristics and will fully meet consumer needs from multiple directions.

　　Landmap FREE Standard Edition is labeled "Perfect Balance, Value Benchmark", perfectly balancing performance and intelligence, super power brings 4.5 seconds of acceleration experience, equipped with all-aluminum independent suspension and air suspension; at the same time, it is equipped with four intelligent cockpit modes, equipped with L2 + level intelligent driver assistance system and night vision function, plus comfortable configuration such as theater-like Danah audio, with high-quality driving control, high-quality comfort, high-quality safety, fully meet the daily needs of users in different scenarios.

　　Landmap FREE DNA shows more avant-garde design and powerful performance. It inherits the performance gene of Landmap FREE, adds multiple aerodynamic designs, and accelerates to 4.3 seconds. It is currently one of the most powerful SUVs in China. It adopts the new "Nautilus" bionic mechanical design concept and integrates the characteristics of Chinese performance colors Taiji black and Taiji white, and integrates Chinese unique cultural colors in the modern design language. At the same time, it provides high-performance brake sets to meet the individual needs of users with the characteristics of avant-garde sports.

　　The LANTU FREE ultra-long battery life pure electric version released this time has the core advantage of "ultra-long battery life, flagship intelligence", and meets users with extreme demand for cruising range with the top battery life level of electric vehicles. The LANTU FREE family composed of three models will form a strong joint force with hard core strength, diverse configurations and personalized designs to further meet the differentiated needs of different client bases for high-end new energy SUVs.

　　With the launch of the LANTU FREE ultra-long battery life pure electric version and the birth of China’s first high-end electric SUV family – the "performance-level intelligent electric SUV" LANTU FREE family, it will further bring users a comprehensive and high-quality choice of new energy SUVs.

　　In addition to building a high-end smart electric SUV family, Lantu will continue to improve the product layout. According to the strategic plan of "three cars in three years, three categories in three years", in the second half of this year, Lantu Automobile will launch the brand’s first sedan product, completing the layout of the three product categories of SUV, MPV and sedan. (Lantu Automobile, for pictures)

1905 movie network news National comedy has been officially released on the National Day holiday, the total box office has broken through 800 million in the 3 days of the public screening, and won the single-day title of attendance rate and average attendance. The single-day box office and film ranking rank first, and the word-of-mouth of the present on all major platforms ranks first in the same period! The feelings of the hometown and the family are moved, and the interweaving of laughter and tears has attracted thousands of audiences to praise. "My Hometown and I" has become the first choice for the family during the National Day and Mid-Autumn Festival holidays! On October 3, the national road show of the film was joyous. Deng Chao, Yu Baimei and Miao Fu appeared in Guangzhou to share the real deeds and touching behind the "Road Home" unit. Deng Chao fulfilled the promise of assisting medical workers in Hubei on the spot, and the warm and interactive atmosphere was warm.

Movie "me and my hometown" by the director Ning Hao, Xu Zheng, Chen Sicheng, Yan Fei & Peng Damo, Deng Chao & Yu Baimei respectively directed five stories, Zhang Yimou as the director system, Ning Hao as the general director, is now the national hit!

Laughter touches the nostalgia of the whole people

Single-day box office and film placement rank first

The five-unit story in the movie "Me and My Hometown" brings more touching and warmth to the audience. The little people full of market atmosphere, the inventor who changed the face of his hometown with unique technology, the village teachers who cried countless tears, the ordinary but great desert control heroes, and the village secretary who worked hard, all filled the story with a lot of warmth. The audience commented one after another that "this is a comedy movie that makes people carry tissues", "I want to bring the whole family to watch it, let them know that our hometown is so beautiful", "funny and heartfelt, which earned me a lot of tears". Starting from the people around me and the things around me, while depicting the great rivers and mountains of the motherland, it also drives countless audiences to deeply love their hometown.

The word-of-mouth continues to rise, making "My Hometown and I" box office all the way. As of the evening of October 3, the cumulative box office of the film has broken through 800 million, and the single-day box office and film ranking are firmly in the first place, winning the single-day championship of attendance and average attendance. Good word-of-mouth continues to ferment, with a score of 9.3 on Amoy Ticket, 9.2 on Cat’s Eye, and 7.5 on Douban. The word-of-mouth on all major platforms ranks first in the same period, and leads the National Day file in an all-round way!

Deng Chao honors his promise to assist Hubei doctors

Yu Baimei pays tribute to the hero of sand control, and Miao Fu is proud of his hometown

Deng Chao & Yu Baimei directed the unit "The Road Back Home", starring Deng Chao, Yan Ni, Wang Ziwen, Wang Yuan, and Miao Fu, with Wu Jing, Sun Li, Yue Yunpeng, Jia Ling, Dai Lele, Liang Chao, and Yue Hong. Qiao Shulin (Deng Chao, played), a Sandy Apple dealer, and Yan Feiyan, the eldest senior sister "e-commerce queen", met on their way back to their hometown to participate in the school celebration, because the misunderstanding triggered a series of ironic stories. In addition to laughter, the hardships and feats of the sand control hero made people cry.

The director of the unit, Deng Chao & Yu Baimei, and the star Miao Fu made a surprise appearance in Guangzhou on October 3. Deng Chao recounted his experience of learning Shaanxi dialect on the spot, and asked Miao Fu, who was in the same group, to help pronounce the dialect accurately and get close to the characters. In addition to sharing the behind-the-scenes stories in the film, Deng Chao also fulfilled his previous promise with the doctor after the roadshow, inviting the doctor’s representative to watch the movie "My Hometown and Me" on the spot, and gave a small gift to sign the football. The doctor’s representative integrated all the touches into the film’s propaganda slogan, "There are smiles and tears, you and me."

In the movie, Qiao Shulin leads the villagers to plant trees and treat sand. The real heroes of sand control outside the movie are even more worthy of admiration. The father of Zheng Jun, the singer of the film’s promotion song "Father’s Three North", was the first group of workers to participate in the construction of the Three North Sand Prevention Forest. Director Yu Baimei said that he couldn’t help crying when watching Zheng Jun record the song. As a Shaanxi native, seeing the changes in his hometown today, he hopes to let more people know the deeds of these sand control heroes through the camera. Actor Miao Fu, who is also from Shaanxi, lamented that the yellow sand that used to be in the sky is no longer there. This is the result of generations of youth and life. "I am proud of my hometown!" In addition, a gray-haired grandmother at the roadshow was deeply moved after watching the movie, evoking memories of her time as an educated youth in the countryside, and emotionally encouraging her son and granddaughter: "Just like the characters in the movie, do something for the country and society." Grandma’s sincere speech moved the creators and the audience.

"Me and My Hometown" is now being released nationwide, with smiles and tears, you and me!

　　　 Movie Network News(Text/Li Jiakun) The upcoming nonsensical comedy film, which will be released nationwide, held its first media viewing event in Beijing on March 9. As Wu Mengda’s first starring film in more than 20 years of filmmaking, "Big Shot" has attracted media attention before it was released. In addition to Wu Mengda, the film also features Lin Zicong, Yang Lele, Du Haitao, Li Boqing, Liao Jian, Jinsha, Jijie and other stars. In addition to incorporating a series of Sichuan-style elements with unique Bashu characteristics such as Sichuan kimchi, fire dragon performance, and face-changing, the audience can also enjoy the scenery of Shunan Bamboo Sea, where water and sky are the same and light boats sing late. It is a Sichuan-style comedy film.

Wu Mengda took the lead for the first time, and because he was moved to accept the film, he confessed that "Uncle De" was Uncle Da

　　　 "Big Shot" is a small-to-medium-cost investment film. With Wu Mengda’s worth, it should be difficult to invite him as the lead actor of the film. However, Wu Mengda said in an interview with reporters at the previous press conference that he took the role without hesitation, just "out of emotion."

　　　 In the play, Wu Mengda’s De Shu has this sentence: "As soon as I debuted, I worked in Hong Kong TV station. I started as a general manager, and later I was fortunate enough to be a host. After 30 years, I retired to the mainland to develop. I thought I could find a second spring, but I didn’t expect to meet Waterloo. It stands to reason that at my age, I shouldn’t be defeated by life, but after I lost my sense of taste, I really felt that I couldn’t hold on. But you’re right, if you want to live, there is hope!" This sentence is actually a portrayal of Wu Mengda’s own life. The plot of "Big Shot" mainly tells the inspirational story of the famous talk show host De Shu (Wu Mengda) after his life fell to the bottom, he met a group of small people who pursued big ideas. From the stars holding the moon to no one cares, Wu Mengda also experienced the darkest period of his life. The film seems to tell Wu Mengda’s own story.

Zhou Xingchi’s new and old royal supporting actors play on the same stage, Hong Kong-style nonsense and spicy Bashu humor stew

　　　 Wu Mengda and Lin Zicong are both "golden partners" in Zhou Xingchi’s movies. This time, the two starred in "Big Shots", playing the roles of one good and one evil respectively. Their nonsensical performances in the film are perfect. There are also media reporters at the scene who said that after leaving the bottle of "golden oil" of Xingye, Wu Mengda and Lin Zicong want to become real "big shots" or lack some heat.

　　　 Wu Mengda is very hard to show the audience in Cantonese, Mandarin, Beijing and Sichuan dialects in this film. Although it is not "multi-lingual", it is not easy for an old Hong Kong actor like Wu Mengda. Wu Mengda also said in an interview that he had a lot of fun filming the play in Sichuan. And Lin Zicong plays a villain in this film, but this hypocritical evil faction looks a little cute. This evil faction with "skin peeling" has the mantra: "Be reasonable." It is reminiscent of the lines of Xingye movies.

Bashu comedian monk Li Boqing sees the problem through and joins forces with his apprentice to laugh

　　　 Li Boqing, once known as the "Top Ten Comedian in Bashu", also plays a role in the film. In the film, Li Boqing plays a monk in an ancient town, and his apprentice Liao Jian plays a young man who was raised by him and grew up eating a hundred families. As a Buddhist disciple who has officially become a monk in 2007, Li Boqing’s most spoken line in the film is "random fate". And when it comes to his return to the mountain this time, he will continue to make movies. Li Boqing once said before participating in the film that although he became a monk, as long as it is related to his disciples, "I would rather suffer a little loss and do it, and I will never refuse."

Mango Taiwan mobilized the happy family to support, and the ending song can be called the finishing touch of the "Divine Comedy"

　　　 As Wang Han’s daughter-in-law, Yang Lele, is the producer of a movie. Cameos and advertisements from various people in Mangotai are inevitable in the film. Yang Lele, Du Haitao, Jijie and Wang Han all have starring or cameo roles in the film. Among them, Du Haitao plays a professional director who is even more reminiscent of the outfit of Happy Family, which once made people think they were watching a special version of Happy Family.

　　　 It must be mentioned that, as the "wake-up" link at the end of the film, the ending song has always been the soft underbelly of domestic films. But this time, the ending song "Dang’er Dang" of "Big Shot" can be called the "Sichuan version of the Divine Comedy". It is a masterpiece in Sichuan flavor Mandarin with popular arrangement, and it will also be one of the driving forces for the audience to insist on seeing the end of the film.

Next page More wonderful pictures

On April 25 th, Beijing Auto Show, Extreme Smart Technology officially released the vast -M architecture, and the brand-new model under this architecture, Extreme MIX, also made a stunning appearance.

At the press conference of the booth, Yang Dacheng, vice president of Extreme Krypton Intelligent Technology, reviewed the evolution of the vast architecture and emphasized the importance of the architecture. He said that the vast architecture of SEA, which was officially released four years ago, gave extreme Krypton products a "natural foundation" and was the world’s largest bandwidth. Pure electric architecture; From the first model of Extreme Krypton 001 to the latest release of Extreme Krypton 009 brilliance, every model of Extreme Krypton has become a benchmark in its respective market segments; More than 240 thousand units have been delivered in three years; Extreme Krypton 001 and Extreme Krypton 007 continue to win the championship and runner-up of more than 200,000 pure electric vehicles in China, setting a benchmark for pure electric luxury in the 800V era. Therefore, the vast -M architecture has also laid a solid foundation for the first family travel product under this architecture to be extremely krypton MIX.

At this auto show, MIX attracted a lot of attention as soon as it appeared. Its design concept is advanced, which breaks the form constraints of traditional electric vehicles and realizes the perfect combination of space, safety and control. The body lines are smooth and the shape is unique, which not only shows the unique charm of Krypton brand, but also highlights its deep thinking on future travel.

The vast -M architecture enables the Krypton MIX to achieve the highest space utilization rate of 80% at the same level, which is significantly improved compared with the 70% of most electric vehicles, surpassing all medium-sized vehicles.

This breakthrough achievement benefits from the thorough transformation of space by the vast -M architecture. By optimizing the axle length ratio, short front suspension design, air conditioning system position and the separation of shock absorber and spring, the framework successfully realizes the utilization of large vehicle space under the size of medium-sized car. In addition, the optimization of door structure and materials and the most regular cockpit floor design in the world further enhance the spacious cockpit and the convenience of getting on and off.

At the same time, the vast -M architecture also has the flexibility of small cars. The minimum turning radius of the first product is less than 5 meters, the smallest in its class, and the front wheel steering angle reaches the maximum of more than 50 degrees in its class. These are incomparable advantages of traditional models. These characteristics together constitute the excellent performance of the vast -M architecture in terms of space utilization.

The appearance of MIX is not only a reconstruction of the new experience of future travel space, but also a profound interpretation of the trends of intelligence, environmental protection and convenience. With the help of advanced scientific and technological means, it has brought more intelligent, environmentally friendly and convenient travel modes to users.

In terms of performance, krypton MIX also performed well. In terms of function, MIX is even more bright. It has the world’s first mass-produced car design in which the main and auxiliary seats can be electrically rotated, and the front and rear shared slide rails of nearly 2 meters make the space change more flexible. In addition, MIX also provides more than 20 cockpit scene modes, from gathering mode to baby mode to viewing mode, which meets the diverse travel needs of users.

At the auto show, an important stage of the global auto industry, the appearance of MIX undoubtedly won more attention and praise for the extremely intelligent technology. Let’s look forward to the performance of krypton MIX after its official listing.

Source | film and television monologue

Author | Pomegranate

In the picture, an ordinary old man and an ox are guarding the tomb, and they go to Qiu Lai in spring, where flowers bloom and fall.

He is Zhang Jueqian, the father of Zhang Renya, the guardian of the first party constitution. In order to entrust his son, he made up a story of "the son died outside" and hid the communist party Declaration in his son’s cenotaph, and guarded it for more than twenty years.

People guess whether he guards the treasure, but few people know that he guards his son and his faith.

In the unit "Guarding" of TV series "Ideal Shines on China", Zhang Jueqian’s ordinary and great life reappears in front of the audience.

Ideal Shines on China is an important theme creation to celebrate the 100th anniversary of the founding of the Communist Party of China (CPC). Unlike many TV series with grand propositions, the topic selection of Ideal Shines on China avoids familiar high-profile figures and is mostly unfamiliar faces of the audience.

This is the case with Guardian, and so is the fifty-fifth letter.

Recently, the film and television monologue interviewed two directors, Xiaoou Zhao and Zhao Xiaoxi, and reviewed this wonderful experience with them and looked forward to the new direction in the future.

Xiaoou Zhao and Zhao Xiaoxi are with the general director Dongyu Fu.

Of the 40 stories in Ideal Shines on China, Guardian and Fifty-fifth Letter are two units with slow rhythm and few conflicts.

The former is aimed at Zhang Renya and Zhang Jueqian, the father and son’s lifelong waiting and guarding, while the latter starts with the letters of Chen Yian and Li Zhiqiang, the husband and wife, showing the feelings of people who are dedicated to the revolution. Both stories are told, hitting the hearts of the audience in the spring breeze and rain.

In fact, this is also the effect pursued by the two directors.

On the topic selection, Dongyu Fu, the general director, gave the director great autonomy. After watching the whole prototype story, each director can submit five target topics, and finally pick out two of the five topics that are the most sparking and touching.

In this respect, the goals of Xiaoou Zhao and Zhao Xiaoxi are clear from beginning to end: text first, theme second, emotion first.

In Xiaoou Zhao’s view, theme creation is not a shackle for them, but a positive theme orientation. He hopes that there will be a breakthrough in the form of expression. "When a director shoots a work, the first thing he needs to look at is the perspective. From different angles, the story will show different styles. After reading 40 topics, we set a standard, that is, we hope that this story is good-looking and worthy of refinement. Because only by looking good can the audience understand what the story wants to express. "

Zhao Xiaoxi on the left and Xiaoou Zhao on the right chat with actor Lin Yongjian.

On this premise, Guardian and Fifty-fifth Letter came into the sight of Xiaoou Zhao and Zhao Xiaoxi.

Without a strong narrative style, these two topics are more in line with the China population’s "great voices are heard, elephants are invisible" and "like a cup of tea, it can make the audience taste slowly, and the taste will have stamina in the end. You will know the weight of the phrase’ Red China will definitely appear’ that the people in the play have been saying. " This is the goal that Xiaoou Zhao and Zhao Xiaoxi are eager to achieve.

But after the choice, the problem really came.

If the audience watched TV dramas like reading novels before, the impression of Ideal Shines on China is like a poem. Each episode is about 30 minutes long, with concise length and light weight, and tells a long or short story of the times.

Although the form is novel, it also brings a big problem to the two directors: how to tell a person’s decades in half an hour? How to make every minute of the play have enough information to output? How to make the plain story firmly grasp the audience’s sight?

"I think that the most important thing to tell a story that spans several decades is to firmly grasp the motives, motivations and goals of the characters, and try not to talk about the side details." In Zhao Xiaoxi’s view, the shorter the space, the stricter the requirements for narrative structure and logic.

Therefore, although there are regrets, trade-offs are essential.

In the first edition of the script, whether it is Guardian or Fifty-fifth Letter, the writers Chen Xuan and Hu Yating are full and true in the details of their lives. For example, the separation of Zhang Jueqian and his second son in Guarding, the villagers’ comments on Zhang Jueqian’s behavior, and the fifty-fifth letter in which Li Zhiqiang made a cot and clothes for his children, as well as the sacrificial Zhang, are all described in detail.

However, after comprehensive consideration, Xiaoou Zhao and Zhao Xiaoxi decided to reluctantly give up what one favours and delete some "branches and leaves". "Because" Ideal Shines on China "is not like a TV series, many relationships can be discussed, so we just need to tell a character or a story thoroughly."

The story can flow smoothly, but in terms of details, Xiaoou Zhao and Zhao Xiaoxi hope to give the audience enough detailed and thorough feelings.

"We chose the story before the founding of the People’s Republic of China. In fact, the shooting process is more complicated than modern drama." In Zhao Xiaoxi’s view, although there was more room to play before the founding of the People’s Republic of China, all kinds of historical details had higher requirements than modern dramas. "If the props and details of the era are wrong, it will be difficult for the audience to have a sense of substitution in that era."

Therefore, even a 25-minute short play, Xiaoou Zhao and Zhao Xiaoxi did no less research, data collection and on-the-spot investigation than a long TV play.

"When filming Guardian, I went to Zhang Renya Memorial Hall. It is not only to understand his life experience, but also to examine some details of that era. Including what kind of leaflets Zhang Jueqian saw at that time, I went to the historical materials museum to check a lot of samples for reference. What version of the communist party Declaration is buried under the tombstone, what kind of blood has just been obtained, and what it is like to dig out from the tomb, we must verify it. "

If the preparatory work for Guardian is a primary edition, then the preparatory work for Fifty-fifth Letter is an advanced edition.

What are the 55 letters of Chen Yian and Li Zhiqiang in the play? Has the handwriting changed? What were Chen Yian’s clothes like in different wars? How did it change before and after joining communist party? Although these shots are all a flash, the weight of history is on them, and Xiaoou Zhao and Zhao Xiaoxi dare not be careless.

In addition to verifying props, before filming "The Fifty-fifth Letter", Xiaoou Zhao and screenwriter Hu Yating also visited Chen Yian’s descendants in depth to learn about his life. "What kind of house does the mother live in, how did her mother bring him up, and what is the father in her mother’s mouth?"

Even the drama of Chen Huangming, the son of the opening credits, looking for the restorer Lao Yuan with old photos is a true story that he and the screenwriter learned in the investigation of collecting wind. Later, at the suggestion of Liang Zhenhua, the chief screenwriter, Xiaoou Zhao and Zhao Xiaoxi took this scene as a breakthrough point to connect the past with the present and look back on the past from the perspective of modern people.

This has also become a design widely praised by the audience. Compared with the story of Gao Dan, I just want to take a look at the story of my father’s son, which is ordinary but very substitutive.

In fact, this kind of treatment also contains some selfishness of Zhao Xiaoxi. For a long time in the past, he was partial to Yu Hua’s Living. The narrative that tells the story of an ordinary person’s life has touched him greatly. Therefore, he also hopes that through this opportunity, he will tell the sufferings and joys of ordinary people in that era.

This point is also shown in "Guardian". For example, when entrusted by his son, Zhang Jueqian’s first reaction was to care whether he was injured. Before sending my son away, I want to put four eggs on him; In the long wait year after year, the ox who accompanied him was only left with a bell …

　

"In fact, these two units are all about concretizing beliefs into emotions. Zhang Jueqian chose to guard the communist party Declaration because of the affection between father and son. Because of love, Li Zhiqiang and Chen Yian chose revolution and waiting in turbulent times. They all have human feelings before they can rely on their beliefs. "

Draw nutrients from the most solid soil, so that Guardian and Fifty-fifth Letter can stand firmly on the balance pole of documentary and drama. In this regard, Xiaoou Zhao and Zhao Xiaoxi feel gratified, but also very grateful for the support and help of the team behind them.

"It is a very happy thing that everyone can agree with a goal and then continue to contribute to it." Xiaoou Zhao and Zhao Xiaoxi always believe that the production of a good drama needs all the trust on the professional basis.

"Our screenwriters are very supportive of our changes, and they have also given us great help. For example, Hu Yating, the screenwriter of "The Fifty-fifth Letter". Her brushwork is exquisite, and her desk work is fully done. She has written many small details that have not been photographed in the play. We have held many creative meetings together and solved the problem bit by bit, and finally we presented such a work. "

Such a creative concept is also what Xiaoou Zhao and Zhao Xiaoxi long for. Therefore, they chose to reach a strategic cooperation with Hello Youth Media led by Liang Zhenhua, the chief screenwriter of Ideal Shines on China.

"After the cooperation of" Ideal Shines on China ",I am very happy to cooperate with companies with original ability and production ability, hoping to combine our advantages and create better works for everyone in the future."

This will be a win-win cooperation. Based on creation, all things can be born.

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One-button parking, assisted driving and other functions have gradually matured, and automobile intelligence has led the "travel change"; Using AI to empower the whole process of diagnosis and treatment to realize the whole process of medical image AI research and improve the efficiency of medical diagnosis; UAV integrates high-precision mapping, inspection flight, cloud modeling and other functions to realize unattended power grid, energy, agriculture and forestry industries …

With the rapid development of global artificial intelligence technology, artificial intelligence (AI) has become an important force to accelerate the development of science and technology and industry, and has a far-reaching impact on economic and social development. How to accelerate the development of "artificial intelligence+"and empower the industry to upgrade has become a topic of great concern.

This year’s "Government Work Report" proposes to deepen the R&D and application of big data and artificial intelligence, carry out the "artificial intelligence+"action, and build an internationally competitive digital industrial cluster.

Nowadays, artificial intelligence technology has the ability of complex analysis, prediction algorithm and human-computer interaction, and is driving the digital economy engine with massive data. Promoting dynamic AI to reach all kinds of terminals, including a wide range of consumer electronic products, has become the continuous exploration and practice of major mobile phone manufacturers in recent years.

Recently, Glory held a new product launch conference to launch a platform-level AI empowerment, people-centered cross-operating system experience, a new human-computer interaction based on intention recognition, and a series of smart devices such as Glory Magic6 to Edition, Glory Magic6 RSR Porsche Design, and AI PC Glory MagicBook Pro 16, which resonate with the global industrial chain.

At the press conference, Glory’s AI strategy divides the AI of smart terminals into four layers, that is, the first layer uses AI to enable cross-system integration, allowing different operating systems to make decisions through AI, and realize seamless connection and data sharing between mobile phones, tablets, PCs and other devices; The second layer uses AI to reconstruct the operating system, so that the more you use the mobile phone, the better you understand it. The new way of human-computer interaction based on intention recognition is a typical achievement. The third layer is the application of AI on the end side, such as matting, photo rendering and summarizing documents; The fourth layer is the end cloud collaboration of AI, which presents the application of network AI big model.

"From the perspective of hardware products, mobile phones do have advantages. First of all, for consumers, AI mobile phones are trained based on users’ own data, so services will be more personalized and diversified. " Zhao Ming, CEO of Glory Terminal Co., Ltd. said that mobile phones are more convenient than PC products. Although PC products have the advantages of computing power and processors, they are also bulky, so the AI mobile phone must provide the most data. Under the cross-system and cross-terminal operating systems, notebook computing power can be used through a unified account in the future.

It is understood that the platform-level AI created by Glory empowers different devices, including mobile phones, tablets, notebooks, wearable devices and other platform-level AI capabilities across devices and operating systems, making open operating systems such as Android, Windows and IoT become the whole ecology.

"The improvement of model parameters will become part of the competition of AI mobile phones in the future, but more importantly, it is necessary to start from the usage scenario and actually improve the consumer’s experience." Guo Tianxiang, senior analyst of IDC China, said.

Experts in the industry said that in the face of the increasing trend of artificial intelligence, such as increasing scene coverage, increasing model parameters, and increasing decision-making, it is urgent for the information and communication industry to sort out technical routes, effectively optimize model costs, focus on improving model quality, promote original technological innovation, attach importance to information security and reliability, cultivate a good industrial ecology, and take the breakthrough of artificial intelligence industry as the starting point to add new kinetic energy to promote new industrialization.

　　The movie "Mars Rescue" describes the plot of the protagonist trying to grow potatoes on Mars. Now, this vision is expected to be completed by China. In 2018, the popular science payload "Lunar Micro-Ecosphere" will land on the lunar surface as a special passenger on Chang ‘e IV, where potato seeds, Arabidopsis seeds and silkworm eggs will be placed. Two kinds of plants will take root and sprout within the 100-day experimental period and produce the first flower on the surface of the moon. Silkworm will also complete the complete life cycle of egg hatching, larval growth and development and cocoon breaking into butterflies.

　　The reporter of Beijing Youth Daily learned that Professor Xie Gengxin, the chief designer of "Lunar Micro-Ecosphere", said that by the end of 2018, the popular science payload will "ride" Chang ‘e IV to the moon, realizing the first biological experiment on the surface of the moon. This biological experiment will be broadcast live to the whole world through a small camera.

　　On June 18th, Xie Gengxin, the chief designer of "Lunar Micro-Ecosphere", was interviewed by Beijing Youth Daily, and introduced in detail the idea and process of this biological experiment, such as planting potatoes on the moon. In Xie Gengxin’s view, although many difficulties need to be overcome, this experiment is of far-reaching significance. It will be the first lunar biological experiment for human beings, which is of great significance to the future survival of human beings on extraterrestrial planets.

　　The first biological experiment on the surface of the moon

　　Beiqing Daily: Why was there such an experimental idea at the beginning?

　　Xie Gengxin: Actually, growing organisms on other planets is an area that many countries are studying. China’s previous exploration has landed on the moon, and this experiment is another innovation in the exploration process.

　　Beiqing Daily: Who is conducting this experiment?

　　Xie Gengxin: This project is a popular science load led by Chongqing University. It has been an experiment for more than two years. In addition to Chongqing University, Hunan University, Beihang University, China Aerospace Science and Technology Group and other universities and enterprises have also participated in it, involving multiple R&D teams with interdisciplinary subjects such as machinery, control, environment, biology, optics and energy. There are more than twenty staff members at the core of the team.

　　Beiqing Daily: What is the "lunar micro-ecosystem"?

　　Xie Gengxin: This is a cylindrical device, with a height of 18 cm and a diameter of 16 cm. It is made of aluminum alloy, and the national flag of China and the signs of Chongqing University and Research Center are affixed on the surface. The weight of the whole popular science load lunar micro-ecosystem is 3 kg, but its cost is more than 10 million yuan, and the camera alone is 600 thousand yuan.

　　Beiqing Daily: Compared with other countries, what is the international position of this exploration?

　　Xie Gengxin: This exploration in our country is the first biological experiment on the moon, which is ahead of the United States, Russian and other countries. This exploration will also prove that among many countries in the world, our country’s space exploration is changing from the previous follow-up to the leading and leading stage.

　　Different from the first flower in outer space opened by NASA space station in the United States last year, our experimental location is 380 thousand kilometers away from the earth, which is much farther than that of the International Space Station, which is more than 300 kilometers away from the ground.

　　Planting with large temperature difference and strong radiation on the moon faces many challenges.

　　Beiqing Daily: What are the difficulties to overcome this time?

　　Xie Gengxin: On the moon, it is 14 consecutive days of daylight and then 14 consecutive days of darkness. The high temperature can reach more than 100 degrees Celsius, and the low temperature drops to more than 100 degrees Celsius below zero.

　　In addition, the ultraviolet rays on the moon have not been filtered, and the survival of animals and plants needs to face harsh environments such as high radiation and microgravity. This is far from the living environment on earth. These are all difficult problems to overcome.

　　Beiqing Daily: What do potatoes, Arabidopsis and silkworms live on?

　　Xie Gengxin: Our "lunar micro-biosphere" is actually simulating the living environment of animals and plants on the earth. The device will contain water and equipped nutrient solution, and the temperature in the jar will be kept between 1℃ and 30℃ through certain technology, and the humidity and nutrients inside will be controlled well.

　　In addition, the photosynthesis of animals and plants is carried out by absorbing the natural light of the moon, and there is no light in the whole device. The light pipe in the "jar" absorbs the natural light on the surface of the moon for photosynthesis, and the released oxygen is absorbed by silkworm eggs, and then the silkworm eggs discharge carbon dioxide and domestic garbage for plant seeds.

　　Beiqing Daily: How can animals and plants carry Chang ‘e to the moon to overcome the overweight problem?

　　Xie Gengxin: A difficult problem in the experiment process is how to fix the seeds and silkworm babies in a "jar" so that they will not be scattered due to overweight and other pressures during launch.

　　We have repeatedly calculated the design and weight of the container, for example, because the soil is too heavy and the utilization efficiency is not high, we chose nutrient solution, and the seeds and silkworm babies have also been fixed under overweight conditions through technology.

　　Potatoes are expected to be a food for human beings to survive in space.

　　Beiqing Daily: Why did you choose potato, Arabidopsis and silkworm?

　　Xie Gengxin: First of all, from the biological conditions, the selected plants and organisms should be relatively resistant to high and low temperatures, and the growth cycle should not be very long. After experiments, these three kinds of animals and plants are relatively qualified.

　　In addition, the choice of potato is also to provide support for the next step of human survival in space. At present, many countries and research institutions in the world regard potato as the main food for human survival in space.

　　Secondly, the choice of animals and plants will also be close to the life of ordinary people and conform to the cultural tradition of China. Potatoes are the most common food, and silkworm babies are cute. There is also a step of breaking cocoons into butterflies in the growth cycle, which has a good moral and symbolizes the progress and innovation of China in space exploration.

　　Beiqing Daily: Is the potato cultivated in the later period expected to become human food?

　　Xie Gengxin: It’s a possibility. We will conduct experiments on the earth at the same time and under the same conditions, and compare and analyze the data of the two. Through experiments, it is possible that the quality and yield of potatoes planted on the moon are relatively high, but this needs further research.

　　Beiqing Daily: Is it possible for humans to survive on the moon in the later period?

　　Xie Gengxin: If plant seeds can germinate, grow and bloom in this environment, silkworm eggs can hatch normally, larvae can grow and develop, and break cocoons into butterflies, which shows to some extent that it is not a dream for human beings to live on the moon.

　　If the experiment is successful, it will provide technical support and lay a foundation for human beings to carry out the survival of extraterrestrial planets. Just as the micro-ecological circle on the moon is infinitely large, theoretically, human beings can also live on the moon.

　　Text/reporter Zhang Xiangmei Intern reporter Zhang Cong

2021 China Beauty Cosmetics Collection Store Industry Report Original iResearch

Research report on beauty cosmetics collection shop

Core summary:

Concept definition: Beauty Collection Store is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. It provides end consumers with product display, experience and sales services including cosmetics, skin care products, personal care, perfume, sunscreen products, cosmetic instruments and tools.

Business model: The structural changes of domestic beauty consumers have spawned new demands for beauty collection stores. Compared with traditional beauty collection stores, the business model of new beauty collection stores has achieved innovative changes in people, goods and fields.

Driving factors: traditional beauty collection stores have been deeply involved in the domestic market for many years, and their large-scale store expansion has promoted market growth. The new beauty collection store has achieved rapid development in recent years under the joint drive of client, brand and capital.

Market size: In 2020, the market size of China beauty collection stores will be 41.9 billion yuan, of which the proportion of new beauty collection stores will reach 7.6%. With the transition from the embryonic stage to the stable development stage of the new beauty collection store industry, its market share is expected to increase to 15.8% in 2023, and the market scale is expected to reach 13 billion yuan.

Trend insight: the just-needed attributes of the offline beauty channels and the integration opportunities of the domestic beauty collection store industry have long-term favorable investment prospects. Optimizing the product pallet structure and choosing a healthier operation mode will become an important development direction of the beauty collection store industry in the future.

Analysis of Business Model of Beauty Collection Store

Market development background of beauty cosmetics collection store

Under the background of Yan value economy, the market scale of cosmetics industry has grown steadily.

The "14th Five-Year Plan" defined the brand creation action of China, and proposed to protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating high-end brands belonging to China in the consumer fields such as cosmetics, clothing, home textiles and electronic products. The future development prospects of the cosmetics industry can be expected. In 2020, China’s cosmetics market will reach 430.3 billion yuan. In the next three years, the overall market size is expected to maintain a stable and sustained growth of about 10% after the epidemic is repaired, and it will reach 600 billion yuan in 2023. As the largest category in the cosmetics industry, skin care products will account for about 55% of the market in 2020, and the growth rate will tend to be stable; In contrast, cosmetics, perfumes, men’s cosmetics and other sub-categories have greater growth potential.

The domestic cosmetics supply chain has gradually matured.

The upstream of the cosmetics industry chain mainly includes raw material suppliers and cosmetics manufacturers who produce cosmetics raw materials and packaging materials. Cosmetic manufacturers mainly adopt two modes: independent production and OEM production. Most cosmetics companies don’t have independent production lines, and usually entrust foundries to produce finished cosmetics. Among them, new domestic brands adopt OEM mode for the sake of cost and new product listing efficiency. The rapid expansion of the cosmetics market and the rise of local brands have promoted the development of the domestic cosmetics OEM market. In recent years, with the gradual maturity of China’s cosmetics supply chain, head cosmetics foundries such as Northbell, Cosmeishi China and Shanghai Zhenchen have cooperated closely with many brands at home and abroad, and the market entry threshold of cutting-edge cosmetics brands has continued to decline.

Domestic cosmetics retail online and offline show a trend of integration, promoting the development of beauty collection stores.

In 1990s, international high-end cosmetics brands represented by L ‘Oré al and Lancome entered the China market, taking department store counters as the main channel, which gradually cultivated domestic residents’ awareness of cosmetics consumption and promoted the establishment of marketing awareness of domestic cosmetics industry. Around 2000, a group of regional distributors of foreign brands familiar with cosmetics operation skills began to establish their own domestic brands, and the embryonic forms of classic domestic products such as Marubi, Zirantang and Polaiya were born, which led to the development of traditional beauty collection stores with lower threshold and wider distribution. Around 2012, the growth rate of cosmetics industry was dragged down by weak macro demand, and the competition in offline channels intensified. Domestic and international brands touched the net one after another, and they developed with the help of two waves of dividends from traditional e-commerce and new media e-commerce. However, in recent years, with the high operating cost of e-commerce, the online traffic dividend has declined, high-end products have driven the counter-cyclical growth of the cosmetics industry, and the value of offline channels in terms of user experience and brand building has once again been valued. The channels have shown a trend of online and offline integration, and new beauty collection stores have emerged, driving the beauty collection store channel generate to show new growth vitality.

Traditional VS new business model of beauty cosmetics collection shop

The new beauty collection shop is more suitable for the needs and preferences of contemporary young consumers.

The target customers of the new beauty collection store are directed at young people, so the selection of products and the layout of scenes are all around young consumers who pay attention to experience and cost performance. On the one hand, the new beauty collection store is more tolerant of cutting-edge brands, and cooperates with many online celebrity beauty brands full of design and personality; On the other hand, the new beauty collection store provides consumers with high-value scenes that are convenient for social punching through very stylish store decoration, and at the same time adopts light BA mode to create free shopping space.

Industry insight of beauty collection store

The Driving Force for the Development of New Beauty Collection Store: Client

Consumer demand of new generation beauty users: pursuing scene experience

The business areas of offline channels such as beauty collection stores are mainly large business districts, which provide consumers with comprehensive and diverse cosmetic products through rich brand structure and product levels while satisfying convenience. On-site trial can help consumers fully feel the products in a one-stop shopping scene, and make purchase decisions that best meet their personal needs, and its strong experience attributes far exceed online channels. According to the survey data, nearly 70% of consumers choose to buy cosmetic products offline because they want to try them on the spot. Specifically, in terms of product categories, cosmetic tools, cosmetics and skin care products have the highest willingness to buy offline, and more than 90% of consumers have tried and bought these products offline. In addition, the offline purchase intention of perfume fragrance and sunscreen products has reached more than 80%.

Consumer demand of new generation beauty users: high acceptance of domestic products

Multiple factors, such as consumption upgrading and the rise of national tide, have jointly promoted the rise of local beauty brands. Many new brands have opened the market with product innovation and diversified marketing models, and achieved breakthroughs under the long-term strong brand effect of international brands. The new generation of beauty consumers, mainly young people, have a higher acceptance of new things, have a more personalized evaluation system in the choice of beauty consumption, are not obsessed with big names, and pay more attention to face value, efficacy, reputation and cost performance. According to the survey data, consumers have a high acceptance of domestic brands, and the proportion of consumers who tend to buy domestic traditional brands and emerging brands is over 40%. Another 34.3% of consumers have no obvious preference for domestic and foreign brands, and pay more attention to whether the products themselves are suitable for them.

Consumer demand of new generation beauty users: market gap of "sample economy"

Beauty product samples can make consumers invest lower trial and error costs when fully trying new brands or new products, and it is easier to make purchase decisions, so they can play a greater role in attracting new users and promoting formal dress purchase, and become an important marketing contact for brands. Samples usually reach consumers in the form of brand gifts and holiday suits, and there are few formal channels to sell samples separately in the market. The new beauty collection store captures the demand of the new generation of beauty users for sample products, and sells them as independent products in the store, which can not only attract passengers, but also generate revenue. According to the survey data, users who spend 300-500 yuan per month on cosmetics are most likely to be attracted by the samples, and then go to the new beauty collection store for consumption.

The driving factor of the development of new beauty collection store: brand end

Demand for offline channel expansion of emerging beauty brands: high operating cost of online traffic

The domestic e-commerce industry has entered a stage of rapid growth since 2010. With the mature development of e-commerce, more and more businesses are pouring into the online market, traffic competition is becoming increasingly fierce, e-commerce dividends are gradually declining, and market growth is slowing down. At present, the online platform channels are diversified, and the distribution of consumers is decentralized and the e-commerce traffic is fragmented, which makes it more difficult to obtain customers. Beauty brands, especially domestic emerging beauty brands, have been able to rise rapidly through online channels in recent years, but at the same time, they are faced with the problems of high online traffic cost and continuous increase in marketing and promotion expenses. Expanding offline sales channels and reaching consumers in multiple dimensions will become a breakthrough for beauty brands to achieve long-term development. The new beauty collection store provides a tonal matching channel for emerging beauty brands, which increases brand exposure. At the same time, on the basis of sales, it empowers the brand operation value of the channel. For example, H.E.A.T likes to provide data feedback for the brand, helping the brand to intuitively understand the consumer’s preferences and needs.

Demand for offline channel expansion of emerging beauty brands: the cost of opening independent stores offline is high.

With the rising real estate prices and labor costs in recent years, the cost of facade rent and employee expenses of single-brand beauty stores has increased, and domestic emerging beauty brands have taken on higher operational risks, especially in the initial stage of development and market grabbing. The channel model of beauty collection stores is conducive to reducing the pressure on funds, inventory and operation of emerging beauty brands. For overseas brands, the sales of brands in China are mainly based on the distribution agent model, and department stores or independent stores are mostly located in first-and second-tier cities. The distribution of offline channels in low-tier cities requires fixed costs and labor costs borne by dealers. The model of brand counters or independent stores is risky in the sinking market, and it is relatively difficult to reach. The model of beauty collection stores can alleviate the account period and inventory pressure of dealers to a certain extent, and at the same time meet the demand of consumers for overseas brands in the sinking market.

Demand for offline channel expansion of emerging beauty brands: traditional beauty collection stores have high entry barriers.

The purchasing mode of traditional beauty collection stores in China mainly includes consignment and distribution: under the consignment mode, the beauty collection stores adopt actual sales and settlement, and the goods are delivered directly by the brand; Under the distribution mode, the beauty collection store signed a batch sales order with the brand, and the ownership of the goods actually transferred. The traditional beauty collection store has obvious advantages in supply chain, stable channel sales, strong voice, high proportion of consignment mode, sales risk borne by the brand, and relatively long account period. At the same time, the traditional beauty collection store has a certain threshold for the purchase choice of emerging beauty brands because of the consideration of marketing. The purchase mode of new beauty collection stores is mainly one-time buyout, and the account period and supply discount are more friendly to the new brands of the country. On the other hand, the entry of new explosive products attracts consumers to the store, and also brings passenger flow to the new beauty collection store, realizing two-way empowerment.

The Driving Force for the Development of New Beauty Collection Store: Capital End

Players in the new beauty collection store have been favored by capital many times.

The format of the new beauty collection store keeps up with the changes in the new offline retail scene, and has become a "flow harvester" in major business districts with its strong appeal to young consumers. Therefore, it has received great attention from capital and has been frequently financed in recent years. Among them, Colorist, Plum Blossom and WOWCOLOUR have received several rounds of financing, and the financing scale has reached several hundred million yuan; In addition, rising stars such as NoisyBeauty, Hi Burning and Black Hole have also won the favor of well-known investment institutions such as Gaochun Venture Capital and Zhenge Fund. With the help of capital, the new beauty collection store industry has entered the stage of staking.

Market scale of beauty cosmetics collection store

The overall scale of the industry has grown steadily, and the proportion of new beauty collection stores has increased.

With the advantages of multi-brand operation and location close to consumers, the beauty collection store channel can help cooperative brands to effectively explore the market. Watsons, which is positioned in the mass market, and Sephora, which is positioned in the middle and high-end market, have gradually become the mainstream of domestic traditional beauty collection stores after years of deep cultivation, and their chain stores in China have driven the growth of the market scale of traditional beauty collection stores. Since 2019, domestic new beauty collection stores have started to develop, and innovative brands represented by colorists and plum blossoms have emerged one after another, which has had a certain impact on traditional beauty collection stores. At present, the new beauty collection store industry is in transition from the embryonic stage to the stable development stage. In 2020, the domestic new beauty collection store will account for 7.6% of the total beauty collection store market, and its market share is expected to increase to 15.8% in 2023, and the market size is expected to reach 13 billion yuan.

Industry atlas of beauty cosmetics collection shop

The beauty collection store industry is scattered and there are many players.

The head players of traditional beauty collection stores mainly include Watsons, a chain brand of beauty cosmetics and daily chemicals, and Sephora, which focuses on high-end selected brands in Europe and America and its own brands. The new beauty collection store is represented by the colorist under KK Group, WOWCOLOUR under the famous products and the plum originated from online. Colorists and WOWCOLOUR focus on cost-effective domestic and foreign beauty brands, opening hundreds of stores all over the country; Huamei and Heikong mainly sell overseas big-name and niche brands, positioning high-end, and mainly opening street stores in first-tier and new first-tier cities. Other players’ stores are more regional and smaller in scale, and their brand positioning is different. NOISYBeauty, Dongdian West Point and other players cut into the track from the sinking market.

Beauty cosmetics jihe branch industry concentration degree

Many players in beauty collection stores adopt differentiated strategies to cut into the market, and the industry tends to be integrated.

Players in the beauty collection store industry can be divided according to players’ background, brand positioning and store area. In the background of players, it can be divided into independent new brands, retail brand incubation and department store incubation, and the beauty collection stores incubated by the group may be supported in terms of capital and supply chain; In terms of brand positioning and store area, the brand stores located in the high-end niche are mainly large stores, while the players located in the cost-effective and sinking market mainly operate medium-sized stores. In terms of industry structure, the traditional beauty collection store industry developed earlier and the market concentration was higher, while the new beauty collection store is still in a period of rapid development. In the future, head players are expected to gradually increase their market share through industry integration.

Core competitive elements of new beauty cosmetics collection store

The core competitive advantages of the new beauty collection store are embodied in three aspects: people, goods and market

In order to maintain benign operation and enhance differentiated advantages, the new beauty collection store needs to optimize the service quality and professionalism of the store BA in terms of "people", and requires the management team to be forward-looking in important decisions such as selecting products and opening stores. In terms of "goods", the new beauty collection store needs to match the consumer’s demand preferences to the greatest extent in brand selection, and enhance the interaction with consumers through diversified marketing activities; Improve the supply chain capacity and quality, ensure the regularity of goods, improve the turnover efficiency and control the inventory water level. In terms of "field", new beauty collection stores are usually located in popular areas with dense traffic in key cities, while paying attention to convenient transportation and location in business districts, such as subway floors, escalators or the most conspicuous places near entrances and exits; The decoration style in the store has a strong sense of design, and at the same time, the long-term appeal to consumers is enhanced through regular adjustment of decoration and shelves.

Prospect of the future trend of beauty cosmetics collection store

Long-term challenge of new beauty cosmetics collection store

The long-term profit model needs to be verified: low customer unit price and low efficiency.

At the same time of large-scale expansion, the long-term profitability of the new beauty collection store still needs to be verified by the market, and its uncertainty is reflected in many aspects: in terms of passenger flow scale, the new beauty collection store attracts the first batch of young consumers in the city to punch in with its design-conscious store decoration and novel scene experience, but after the novelty gradually ebbs, it still needs stores to give full play to their advantages in product selection to maintain the sustainability of passenger flow; In terms of pallet structure, stores may optimize the store model by increasing the proportion of high-margin products such as cosmetics, niche brands and exclusive agency brands, but it is still uncertain whether the low-margin products and the passenger flow attracted by samples can be converted into the purchasing power of high-margin products; In terms of expenses, the location of new beauty collection stores is usually located at no cost to attract passengers and make positioning. The high rental cost for this purpose is also one of the main reasons for the low efficiency and difficulty in making profits.

Price advantage impact of other channels such as online and duty-free shops.

According to the survey data, 42.2% of the consumers who choose to shop in the new beauty collection store said that one of the main reasons is that the product prices of the new beauty collection store are cheaper than those of department stores and online official stores. Compared with the official channels where there are few discounts except shopping festivals and live broadcast rooms, the price of the new beauty collection store does have certain advantages intuitively. However, the rise of the domestic duty-free market has a certain impact on the price advantage of new beauty collection stores, even without considering the activities such as sample giving and point redemption through official channels. Take HARMAY as an example. The retail price of 30ml Hailan Mystery Essence Cream is 1292 yuan, which is 15% off the official price, while Sanya International Duty Free City is priced at only 1180 yuan. Due to the great difference in pricing between international brands at home and abroad, the pricing of Taobao Haitao purchasing stores is mostly around 800 yuan. In contrast, the price advantage of the new beauty collection store is not obvious, and it is difficult to attract price-sensitive consumers for a long time.

The opaque supply of goods and the stricter regulatory environment will make the continuous supply of products face uncertainty.

At present, the supply channels of new beauty collection stores in China mainly include: 1) purchasing in large quantities through department store counters, usually obtaining some price discounts and tying a large number of samples; 2) through the purchase of dealers or agents, merchants specializing in wholesale samples have also been formed in the process of industry development; 3) Secondary sales of large hotels, mainly care and fragrance products; 4) A small number of beauty collection stores are authorized by brands to directly purchase products, which are mainly authorized by small and medium-sized overseas brands and domestic brands, and most products are not directly authorized by brands. In addition, some new beauty collection stores take sample products as an important drainage method, which has the problem of opaque supply. With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, beauty collection stores with samples as their selling points may adjust their procurement channels, and there is some uncertainty in the continuous supply of products.

Future trends of new beauty cosmetics collection stores

The operation mechanism of the big store model is healthier

At present, the operation types of new beauty collection stores in China mainly include small stores and big stores. Small-store model is conducive to expanding the market in the early stage, but the speed of opening stores is too fast, and there is a mismatch between the customer quality of some stores and the positioning of new beauty collection stores, especially in the case of limited brand building and supply chain management capabilities, consumers are not sticky enough, which affects the sales and profitability of stores and leads to the closure of stores. Comparatively speaking, the location of large stores with an area of 500 square meters or even more than 1,000 square meters is usually the landmark core business district of the city. The business district has its own high passenger flow, rich SKUs in stores, better shopping scene design experience, better floor efficiency performance of stores, and it is not easy to close stores. The "one city, one store" big store model will become an important development direction of the new beauty collection store industry in the future.

Category and brand structure tend to be diversified, and the pallet structure is optimized.

The early product layout of domestic new beauty collection stores mainly focused on make-up, which attracted consumers to enter the store to try on makeup and achieved the purpose of drainage. However, cosmetic products generally have a long use cycle and low consumption frequency, which affects product repurchase. According to the survey data, only 15.8% of users said that they bought makeup most frequently in different categories of cosmetics, while the proportion of users who chose to buy skin care products most frequently was as high as 60.1%. As a fast-growing category, the domestic demand of perfume is gradually increasing, which makes the selection strategy of new beauty collection stores inclined. The new beauty collection store will gradually adjust the category structure and increase the proportion of skin care products and perfume products. In terms of brand types, the new beauty collection store has relatively strong bargaining power and higher gross profit for domestic cutting-edge brands and overseas niche brands, and will become the future development direction of the new beauty collection store.

Original title: China Beauty Collection Store Industry Report in 2021