As of December 31st, 2016, the box office figure of China in the past 16 years has been fixed at 45.521 billion yuan.
At the beginning of the year, "The Mermaid" triumphed all the way, giving people the illusion that it was another year of explosive box office growth, but the market quickly gave a negative answer. Each schedule was cold one after another, and the "small goal" of 60 billion box office at the beginning of the year became far away.
But just as the technological revolution brought by Billy Lynn makes people realize another possibility of film, mainland filmmakers may also need an opportunity to re-examine their creations and calmly think about what went wrong in the mainland film market.
So instead of complaining or belittling, it is better to review the China film market in 2016 and see the market truth behind the figures.
The growth rate of box office slowed down, and the development of film market entered a new stage.
As of December 31, 2016, the cumulative box office of mainland cinemas throughout the year.45.521 billion yuanFor the 16th consecutive year, the box office increased and the number of screenings broke through.74.79 million gamesThe number of people watching movies surpassed North America for the first time.1.374 billion person-timesThe strong force of the 16-year-old Lunar New Year movie led to the early completion of the 10 billion box office task in the whole year. On February 23, 16, the national box office had exceeded the 10 billion mark, 40 days earlier than in 15 years.
Behind the data being refreshed,The box office growth rate has slowed down obviously, and the explosive growth is no longer.The audience is becoming more and more rational and the market development has entered a new stage.
Released films and over 100 million films reached new heights.
The total number of films released in 16 years has reached468 departmentThere are 86 films over 100 million, but the number of films released is inversely proportional to the box office growth rate. More and more "small films" have to face the fate of "one-day trip to the cinema", and even a large number of films cannot be released in the cinema. The hard way to solve this dilemma is to upgrade the overall film quality and flexible and diversified film arrangement.
existOf the 86 films over 100 million, 41 are foreign films.Occupy half of the country, domestic films still face severe market competition. The only film that broke through the 3 billion mark was the New Year blockbuster "Mermaid", which became the only film above the box office of 2 billion. According to the standard of 1 billion box office as an "explosive" blockbuster, there are 9 box office blockbusters in 16 years, only one more than last year.
Watching movies in the New Year has become fashionable, and summer files are short of blockbusters.
Throughout the whole year of 16 years, the box office of domestic films exceeded that of imported films in 7 months, accounting for 58.14% of the box office, which was slightly lower than that of 61.26% in 15 years, and the average box office of a single film was also significantly different from that of foreign films.
February, when the Lunar New Year file is located, is the most popular time for the national audience to enter the cinema.Entering the cinema during the Spring Festival has become a new trend.. The movie market entered a dull period in the second quarter after the Lunar New Year movie craze faded. Compared with Speed and furious 7 released in the same period of 15 years, the popularity of the IP blockbuster Warcraft released in the same period of 16 years quickly subsided after a movie craze, and the film quality was not too hard and non-game fans paid less attention to it, which limited the box office potential of the film, and the market lacked real super blockbusters to support the rapid growth of the box office.
The topic caused by the "National Film Corps" in the summer file is obviously not as good as that in the same period of 15 years. The Big Fish Begonia, which was released in early July, has a mixed reputation and failed to replicate the miracle of The Return of the Great Sage. The quality of "To Youth 2" is not too hard, and the acting skills of Wu Yifan, a small fresh meat, are questioned; The comedies such as "The Jedi Escape" and "Lu Yao Know Ma Li" failed to continue the box office miracle of goodbye mr. loser last year; Released in August"Tomb Raider Notes" became the only blockbuster in the summer file with a box office of over 1 billion..
In February, the attendance rate reached the highest of 27.14% in the whole year, and at this time, the average ticket price also increased in due course. As the audience’s attitude towards the movie market turned cold, the average ticket price dropped sharply when the attendance rate dropped again and again. The exception was that the average ticket price in June, which had the lowest attendance rate in the first half of the year, reached 34.6 yuan, the second highest in the whole year, because many foreign films released in June, such as Warcraft, Independence Day 2 and X-Men: Apocalypse, were released in 3D format, which raised the ticket price. The attendance rate and the number of people attending the movie show the audience’s attitude towards the movie market intuitively.
The box office of the top ten films has shrunk
There are 5.5 films made in China in the top ten box office in the year (Kung Fu Panda 3 was co-produced by China and the United States), with a total box office of 13.01 billion yuan, which is significantly smaller than the total box office of 15.265 billion in the top ten films 15 years ago.There are 7 films with box office above 1.3 billion in 15 years.And only three in 16 years.
In terms of types,Fantasy films have sprung up in the film market in the past 16 years.Among the top ten films, The Mermaid, zootopia, Monkey King Thrice Defeats the Skeleton Demon, etc., there are many genre elements of fantasy films, compared with comedy films, which have obviously regressed.
Animation and fantasy are popular in the market, but romance is cold.
In terms of genre, there are as many as 99 romantic films with low cost, but the cumulative box office is only 4.325 billion yuan, and the average box office of a single film is far lower than other types except thrillers; leadingAlthough there are only 19 fantasy films, the box office returns are as high as 12.116 billion yuan.This kind of film focuses on the trump card of dazzling visual effects, and often takes into account comedy, adventure and other types of elements, making it easier for viewers to choose.
Action types have a relatively fixed audience, and the box office receipts of 64 films and 12.446 billion films are also considerable;Cartoons have gradually become the new favorite of the film market.Films such as "Big Fish Begonia" and "zootopia" have become hot topic movies. The story plot suitable for all ages, accurate film arrangement strategy and long-term box office income brought by word-of-mouth fermentation all make them feel at home in the film market.
Compared with the same period of 15 years, the three periods included in the New Year’s Eve file have increased greatly.Mermaid, Monkey King Thrice Defeats the Skeleton Demon and storm riders of Macau have become the engines of the film market.However, each schedule fell into a continuous downturn, with only a small increase compared with the same period of 15 years, and even a small decline in the Women’s Day schedule. In the second half of the year, the film market was weak, and the three periods of the summer file lacked the support of large-scale films such as goodbye mr. loser and Hong Kong Long, and the National Day file and Christmas file were not as good as the same period last year.
The film market in the first, second and third lines is becoming saturated, and small-town cinemas are boosting the film market.
From the geographical perspective, there are 16 provinces with box office exceeding 1 billion mark, which is the same as that in 15 years.There is no doubt that Guangdong Province won the national box office championship again.; Judging from the city level,Box office and box office share in first-and second-tier cities have declined.The cumulative box office in first-tier cities is less than 10 billion, and the cumulative box office in third-tier cities has also shrunk significantly compared with 15 years. The downturn in these cities is the main reason why the development of the film market in 16 years is not as expected.
On the other hand, the box office of cities below the third line has increased substantially, accounting for 26.79% of the box office, with an increase of 74.36%, which has become the real engine for the market to maintain growth in 16 years. If this growth rate continues,Cities below the third line are expected to surpass second-tier cities and become the largest film market in China in 17 years.
As of December 31, 16 years of domestic filmsA total of 3,742 films were approved, put on record and publicized.In a few months, the number of project films even exceeds the number of films released in the whole year. Although there are many "cannon fodder" films with worrying quality, there will also be some excellent domestic films in the next few years, including runaway comic film, Made in the sky, One like you, The Three Doors, The Hidden Man, The Wandering Earth and Catch the Demon 2, which are worth looking forward to.
Wanda won the box office championship in cinema.
The biggest winner of the mainland box office market in 16 years is still Wanda Cinema, with a box office income of 6.088 billion yuan, which is only 2% higher than that of 5.965 billion yuan in 15 years. Guangdong land rose from the third place in 15 years to the second place, while Zhongying Xingmei in the second place in 15 years slipped to the fourth place.
Looking at the distribution of box office of 48 cinemas in China, we can see thatThe top 6 cinemas accounted for 50.44% of the box office.There are still 12 cinemas with a box office of less than 100 million yuan, an increase from 15 years.
The top10 cinemas in the national box office are all in the four major ticket warehouse cities in the north, Shenzhen and Guangzhou, but the growth rate of the 16-year ticket market is not as good as expected, and the number of new cinemas in the whole year is as high as 1418.The number of cinemas and screens continued to increase by a large margin, and the average box office of cinemas declined.As a result, last year, no cinema grossed over 100 million yuan, and the number of cinemas with less than 10 million yuan increased by 140 compared with 15 years.
In 16 years, the number of domestic screens increased by 9,290, with an increase of 29.37%. The proportion of box office and the total number of people contributed by 3D screens are still the highest.Audiences like the 3D visual experience in the cinema.It is not difficult to understand why there are so many 3D films in the later stage.
Online ticketing subverts the habit of purchasing tickets.
Compared with 15 years, the ticket sales space at the counter has been further compressed in 16 years. Although the subsidy for online ticket sales has dropped from several billion in 15 years to more than one billion in 16 years, the proportion of tickets issued is still as high as 75.66%. The transaction mode of O2O has completely subverted the consumption habits of the audience, and its advantages of flexible operation, no queuing and low price are irreplaceable.
Throughout the world, North China ranked as the world’s largest film market with 10.572 billion yuan. In recent years,’s film market has entered the fast lane and is constantly narrowing the gap with the former. At present, the box office market is firmly ranked second in the world. In addition to the rising box office market, the mainland film market still has great potential in developing derivative industries and image licensing.
In 16 years, 97 films were released.Hollywood films account for 85.88% of the box office of imported films.. It is worth noting that the choice of the film side is more diverse. Japan’s secondary culture has a wide influence among the post-90s and post-90s groups, and many filmmakers have also set their sights on this audience. In 16 years, there were 11 Japanese films released in China, most of which were animated films. Even the live-action film Parasitic Beast was adapted from the animation of the same name. Although famous cartoons such as Dragon Ball, Crayon Shinchan, Conan and Naruto are well-known in China, most of them have a mediocre box office."Your name. "Crazy 569 million yuanThe excellent quality and accurate marketing of the film is the only magic weapon to ensure the box office.
Overseas market development has a long way to go.
Domestic films with a comprehensive improvement in production level have made great strides in China, which also gives more and more domestic films the confidence to go abroad and accept the test of the international market. In the highly competitive North American market, domestic films have to face cultural differences, difficulties in arranging films, language and other obstacles, and they have to confront Hollywood films with perfect genre and higher industrialization level, so it is still difficult for these films to make a breakthrough in the international market at present, and the only blockbuster "Escape from the Jedi" has a face familiar to North American audiences like Jackie Chan, so it is reasonable to succeed. The film "The Great Wall" directed by Zhang Yimou has been released in 68 countries since December 29th. Whether it can achieve success in overseas markets is worth looking forward to.
In 2016, a total of 17 foreign films were released simultaneously overseas and in the Mainland, butThe overseas box office of most films far exceeds the domestic box office.The only two exceptions are the game-adapted movie Warcraft and the movie Billy Lynn’s Long Halftime Walk directed by Chinese director Ang Lee.
The former set off a game craze in China as early as 2003, and then the online games of the same series have been popular in China for decades. At that time, the game teenagers were the main force of consumption in the mainland film market, and it is reasonable for domestic audiences to realize online culture as a movie box office. There are many reasons for the great contrast of the latter, such as the low reputation of the film in North America, the mistake of Sony’s distribution strategy, and the high cost of transforming the old cinema for high frame rate technology, which all restrict the "North American War" of Billy Lynn.
The imported film Disney is the only one.
In 2016, 97 imported films were released, with a cumulative box office of 19.054 billion yuan, accounting for 41.86% of the box office. amongDisney’s nine blockbusters monopolized 15.226 billion yuan.Its traditional animation and fantasy family movies are most popular with the audience, and zootopia and Fantasy Forest are the representatives of this type of movies.
After the acquisition of Lucasfilm in 12 years, the sci-fi genre has also become Disney’s trump card, and the most influential sci-fi classic "Star Wars" series in North America has made Disney Film even more powerful. In addition to Star Wars 7, which made 800 million box office in the mainland film market, Captain America: Civil War and Doctor Strange, which cooperated with Marvel Comics, also made rich box office returns.
"Mermaid" made model worker of the year.
Congratulations to Deng Chao for becoming a screen model for 16 years! This year, the two films starring him, The Mermaid and Passing Through Your World, have a gratifying box office. The former has set a new box office record for domestic cinemas, while the latter is the best-selling love movie in 16 years.
When it comes to the new box office record created by The Mermaid, Jelly Lin, the heroine of the film, has naturally become the most attractive actress in the past 16 years, with a cumulative box office of 3.571 billion yuan. Even though she didn’t star in another film, Grand Prix, the box office brought by No.1 mermaid still stabilized the national goddess Fan Bingbing and became the most marketable actress in the film market in the past 16 years.
Judging from the city data, many audiences in Guangzhou and Shenzhen may not understand the popularity of zootopia by Beijing and Shanghai audiences, while Warcraft, which Shenzhen audiences are less eager to see, has gained more attention in the other three places, while Monkey King Thrice Defeats the Skeleton Demon on a Journey to the West is generally unpopular with the audience in these four ticket-holding cities, and its audience is more concentrated in the second, third and fourth tier cities.
The most expensive cinema in China is naturally the first "private film" synchronized with the cinema in China.Cinema yaolai chenglong international film city huamao branchAmong ordinary cinemas, the local cinema is the Sanlitun store of Meijia Studios in Beijing, while the most expensive city is Changdu City in Xizang Autonomous Region, with an average price close to 70 yuan.
