Early project

Wen | Yao Lan

Clean Beauty is becoming a new fashion trend.

NPD, a well-known American market research organization, announced the impact of the COVID-19 epidemic on the beauty industry. The data showed that the sales of beauty products dropped by 14%, but the sales of pure beauty products rose by 11% against the trend. According to Tmall data, during the period of June 18 this year, the sub-categories such as essence, mask, cleansing and makeup remover under Tmall International Pure Beauty category all increased by more than 100% year-on-year.

What is "pure beauty"? In August this year, Tmall International Beauty and COSMOHits, the beauty media, made a clear definition of the concept of "pure beauty" for the first time, including four aspects: harmless addition of ingredients, environmental friendliness and zero harm, animal friendliness and cruelty, and sustainable environmental protection and zero waste.

Since 2020, foreign big beauty groups have invested in adding more pure beauty tracks (for example, Shiseido Group acquired Drunk Elephant, a brand of pure beauty and skin care, for US$ 845 million, and Unilever acquired Tatcha for US$ 500 million), and domestic pure beauty brands also came into being.

36Kr recently came into contact with China pure beauty brand "Dewy Lab Yiyi", which was founded in 2020, aimed at the core consumer groups such as sensitive muscles, pregnant women, medical beauty crowd and new white-collar workers, focusing on cosmetic products with both "pure ingredients" and "excellent makeup effect" and advocating a romantic feeling of "self-satisfaction". It is understood that "Dewy Lab" won the "Blogger’s Choice" Award in Little Red Book 2021WILL Future Brand Award.

The picture is provided by the enterprise.

Dewy Lab launched its first new product "Morning" series in January this year, including three single products: morning dew foundation cream, morning mist powder and morning glow blush cream. After launching the brand Tmall flagship store and the official applet, the monthly sales of single products have exceeded 10,000 at present.

Amber, the founder of Dewy Lab, told 36Kr that most cosmetic formulations on the market now are mainly designed with the basic goal of "beauty", focusing on makeup effect and skin feeling, regardless of whether the ingredients are harmful to the skin. "Dewy Lab Love" started from the first series, and its products focused on makeup, trying to give consumers peace of mind protection from the part closest to the skin.

The picture is provided by the enterprise.

The standard of pure make-up advocated by "Dewy Lab" includes three aspects:

First,user friendlyThat is, it does not contain harmful and controversial chemical components such as talcum powder, plastic beads, mineral oil, nipagin ester, etc. In order to provide unique pure beauty products, the brand will not only bring the research and discovery of raw materials and formulas by Chinese scientists in universities such as Cambridge University and University of Pennsylvania back to China, so as to speed up the product iteration, but also become a strategic partner with China Inspection Department to strictly control the formula of each product.

Second,Friendly life, that is, no animal experiments, and pet-friendly, playing licking is non-toxic. At this point, "Dewy Lab" hopes to help the development of front-end toxicology testing in the future.

Third,Environment friendlyAdvocate the recyclability and degradability of product packaging materials, take carbon neutrality as the ultimate goal, and constantly optimize production methods.

It is reported that the core team of Dewy Lab is from Cambridge University, University of Pennsylvania and Nanyang Technological University, and their main research directions are pharmacology, biochemistry and chemistry, which are closely related to the makeup formula and raw materials. On the basis of referring to the European and American brand purity standards, according to the front-end research results and credible academic journals, they have formulated and constantly updated the scientific, rigorous and systematic "Dewy Lab" brand purity standards.

At present, the brand has explored the triangular structure of product research and development: 1) the team of brand scientists strictly controls the use of raw materials to ensure the safety of ingredients; 2) Joint research and development with the formula laboratory to jointly break through the bottleneck of pure formula and ensure the exclusive use of formula; 3) Each product must be tried by top makeup artists in the industry to ensure excellent makeup effect and skin feel.

Amber said that at this stage, "Dewy Lab Love" mainly relies on social media to strengthen the spread of brand value proposition. In the future, we will continue to focus on the research and development of new products, bringing consumers more product choices and a more pleasant experience.

How will technology "recreate" the beauty industry in the post-epidemic period?

When it comes to the beauty industry, few people associate it with the traditional high-tech industry. But behind the beauty industry, it is indeed constantly colliding and merging with high technology. With the continuous deepening and application of high-tech such as big data and AI, the relationship between them has gradually become prominent.

Not long ago, L ‘Oré al held a cloud conference to announce the official launch of the first "BIG BANG Beauty Technology Creation Camp" in China. It is understood that this "Creation Camp" is in the form of a start-up challenge, and "Cloud invites" national technology start-ups to participate in exploring and incubating revolutionary beauty technology solutions. This is the first cross-border collision between the domestic beauty ecosystem and the science and technology ecosystem, but can beauty giants really have fun when they get involved in the field of science and technology? Why does the high-tech circle attach importance to the beauty industry?

First, it is not the "technology factor" added to beauty cosmetics, but the return to "the truth of technology"

In which direction science and technology grow, it depends on demand; How much room to grow depends on the market.

The consumer industry has always been a necessity for people’s lives, and beauty cosmetics is one of the industries with the highest innovation vitality and the most stable demand. In recent years, China’s beauty industry has developed rapidly, and the market scale has been expanding. The internationally renowned brands that settled in China in the early years and the rising local brands in recent years have, to a certain extent, shared the dividends of the overall rapid development of the industry.

As consumers become more and more mature, their preferences in product use, ingredients and brand positioning are also more subdivided. Concepts such as hydrating, moisturizing, whitening, protection, anti-aging, firming and cosmetic feeling will be more and more recognized by consumers, and subdivided products including eyes, lips, cheeks and neck will be closer to the needs of consumers. At the same time, the transformation of consumer core groups, the rise of Z generation consumption power, the awakening of men’s skin care awareness, and healthy living have all injected new strength into the domestic beauty industry market and promoted the development and improvement of the industrial chain.

According to the latest retail data released by the National Bureau of Statistics, in the first quarter of 2019, the total retail sales of social consumer goods was 9,779 billion yuan, an increase of 8.3% year-on-year. Judging from the retail sales of cosmetics, the national retail sales of cosmetics in the first quarter of 2019 was 75.3 billion yuan, an increase of 10.9% compared with the same period last year. It can be said that the current domestic beauty market has a very broad development space. Both the consumer’s choice and the new opportunities brought by consumption upgrading have promoted the expansion of the beauty market in China.

In addition, the continuous upgrading of beauty consumption affects not only the beauty industry, but also the emerging industries associated with it when the consumer demand of users is infinitely diversified, personalized and rapidly changing and the market activity is high. You know, the vast majority of consumers are not beauty experts. They need to know more about their skin condition and product information quickly, so as to choose the products that suit them, and they should wait for them. Therefore, the future beauty industry will not only provide a single beauty product, but also provide an overall solution of product+service+experience. For example, AI skin care programs help consumers analyze skin needs and formulate skin management programs; Beauty brands regulate the balance of skin micro-ecology through biotechnology to enhance the efficacy of skin care products; Technology companies develop hand-held beauty equipment with electromagnetic pulse to help skin care products penetrate the skin better.

The beauty industry is constantly moving towards technology, digitalization and convenience, which can drive the development of new technologies such as biotechnology, agricultural technology and entertainment technology around it and broaden the industry. In recent years, the beauty market share of international brands is rising sharply, and the domestic beauty market is gradually becoming high-end. It can be seen that it will be the core trend of the beauty industry in the future to help people with professional skin care, health and beauty with scientific and technological means and concepts.

Moreover, in a sense, beauty care itself is based on scientific practice, but in the era of underdeveloped technology, it is more like "experience talk." Nowadays, after thousands of years of development, mature technical means have not only solved many "skin care mysteries", but also greatly helped more people, especially those who don’t know much about beauty care, how to conveniently put on makeup and healthy skin care. Therefore, to be more precise, it is not the "technology factor" that is added to the beauty industry, but the return of the beauty industry to the "technology truth".

It can be predicted that the beauty industry will bring broad market space and application scenarios for innovative technology, and the deep integration of technology start-ups and beauty will "explode" unlimited potential for its own development, the development of the beauty industry and the lives of consumers.

Although we know that innovative technology is promising in the beauty market, how to integrate these two "different styles" elements and open up a road of sustainable development is still very challenging for beauty companies.

Since last year, beauty KOL live broadcast has become increasingly popular. Whether it’s Li Jiaqi, the "first lipstick brother", Viya, the "one product links 80,000 orders", or tens of thousands of cosmetics KOL behind them, they are all guiding consumers’ purchasing orientation greatly. Interestingly, beauty technology seems to have little to do with beauty KOL, but in essence, it helps consumers to judge whether the product is suitable for them by explaining the product in detail and "trying it" in advance, except that beauty KOL is an anchor real person trial, and the increasingly popular virtual color test application allows consumers to match independently through technical means such as AR and AI.

After a thorough study, the analysis results detected by the senior scientific research team with the help of big data, AR and other high-tech technologies are, to a great extent, more professional and valuable reference data than many cosmetic KOL trials, but at present, the influence of cosmetic technology on consumer decision-making is not as good as that of cosmetic KOL. This has to make beauty companies think deeply. On the road of beauty technology transformation, in addition to improving the technological attributes of products, whether it is necessary to think more about transformation strategies, user connections and technological depth.

Second, beauty technology needs intensive cultivation and a global vision.

Imagine that if a company defines itself as a "beauty enterprise", its entire corporate image, products and beauty attributes will be greater than the scientific and technological attributes; However, if you define yourself as a "beauty technology enterprise", then the two attributes must be "equally divided". For example, Xiaomi, although it originated from the Internet mobile phone, has always been an innovative technology enterprise, not a mobile phone brand.

Therefore, to improve the scientific and technological content of products, we must first improve the scientific and technological content of enterprises, that is, to achieve a 360-degree comprehensive transformation in the fields of research and development, marketing, operation and management.

On January 5, 2020, at CES in Las Vegas, L ‘Oré al first demonstrated a brand-new beauty technology equipment called Perso. This AI-supported home system developed by L ‘Oré al Technology Incubator can complete the on-site formula of skin care products and make-up products through a concise four-step process, and it can become smarter with the increase of usage times over time, and truly realize the direct delivery of personalized technology to consumers.

Before Perso, L ‘Oré al also introduced the first portable skin environment detector "Small Needle Probe" without batteries, Lancome’s new generation of small black bottles, customized liquid foundation and customized essence formulator, and other high-tech and even cross-border innovative products.

In addition, L ‘Oré al also organized a C2B "Zero Cream" campaign with consumers. This activity, aimed at exploring consumers’ reverse channel innovation, adopted an innovative mode of user demand-led and technology-assisted output. It took 59 days and 1,000 consumers participated, and more than 100,000 products were sold on the same day.

At present, L ‘Oré al China has set up "3S" and "3D" directions in product frontier research and development. "3S" means Green Science, Material Science and Life Science, and "3D" means digitalization, instrumentation and Diagnosis.

It is easier to understand that technology empowers R&D, so how can technology empower production, operation and management?

In recent years, L ‘Oré al has upgraded pillar departments such as information technology, operation, finance and human resources to strategic departments, and started to carry out technological and digital transformation. Develop and apply the most suitable brand-new solutions for each business field, including 3D printing, artificial intelligence, collaborative robots, virtual reality, Internet of Things and so on.

For example, L ‘Oré al applied software robots to financial reconciliation and online shop operation, and completed a lot of repetitive work 24 hours a day, 7 days a week. Using artificial intelligence technology to assist the retail team in store location; Reduce inventory and shorten the overall supply chain time by 30%; A new networked production line has been developed and a new method combined with the Internet of Things platform has been implemented, which can switch from the production of one product to another in a few minutes. At present, five factories are already using this networked production line technology, and another 20 new production lines will be installed and used in factories all over the world.

L ‘Oré al has naturally put a lot of effort into the most intuitive consumer experience scene of scientific and technological attributes display. Maybelline 360-degree AI intelligent color selection, exclusive "virtual hair dyeing and color testing" by L ‘Oré al Paris Salon, and "multifunctional intelligent detection application of scalp hair quality" by Paris Karsch ….. For girls who love beauty, the advent of these intelligent technology products not only enriches their own shopping experience, but also greatly simplifies the process from selection, makeup trial to purchase, and greatly solves the problem of choosing makeup.

In addition to the digital upgrade in the external business chain, L ‘Oré al has also adopted a new way of working internally, releasing the speed and efficiency of innovation.

L ‘Oré al has previously established a global multipolar organization, namely, three global centers in France+six regional hubs (China, Japan, India, South Africa, Brazil and the United States) +21 R&D centers. Mobile office and digital applications are widely used in the company. During this epidemic, the internal IT system of L ‘Oré al supported the telecommuting of nearly 3,400 users every day, including sending and receiving emails, accessing the company’s intranet resources, and video and audio conferences. The evolution of IT team’s working style is rapid iteration and continuous delivery, and all IT services have not been affected by this special situation. In addition, terminal sales data such as online and offline retail, virtual makeup test, software robot, chat robot and retail location with artificial intelligence are all stored in L ‘Oré al China Hybrid Cloud. This platform can support more than 2200 servers, 1800T of data, and more than 400 application systems, websites and small programs running on it.

Wu Sheng, founder of Scene Lab, said: "L ‘Oré al’s transformation of beauty technology running through the whole value chain inside and outside just represents the practice of’ scientific brand’ driven by data science, process science and value science. When L ‘Oré al is committed to the innovation of beauty technology, it believes in the digital beauty of this era and accelerates the digital life of this era. This essential change requires the evolution of ideas and also calls for a larger-scale co-creation. I look forward to L ‘Oré al becoming a real’ beauty infrastructure’, empowering and achieving each other with innovators. "

The three dimensions of scientific brand mentioned here, data science represents the power of data analysis and application technology such as big data and cloud computing; Process science refers to the transformation of 360-degree full value chain and the establishment of internal and external ecological circle; Value science represents the responsibility of science and technology to be good. For example, since 2007, L ‘Oré al has been working hard to reduce the impact of cosmetics packaging on the environment, and jointly developed the first environmentally-friendly paper tubular packaging with the upstream packaging company Albéa a.

Nowadays, beauty companies are constantly exploring in the direction of science and technology, and many technology companies have also set their research direction in the field of beauty and skin care. But in any case, the benefits of "beauty+technology" can only be the vast number of consumers. At present, the beauty technology of most enterprises is still in the stage of auxiliary tools, so it is necessary to truly regard technological transformation as the "top-ranking project", let more innovative technologies flood in, integrate into the strategic transformation thinking with a more overall view, and more thoroughly open up the internal and external ecological circles, so as to provide solutions that are more in line with the immediate needs of consumers and make "beauty+technology" a road of sustainable development.

Third, the next step: build an ecological circle and make the beauty infrastructure.

As a company with a history of 100 years, L ‘Oreal, a French beauty giant, has always advocated open innovation and strong alliance with many start-up technology companies.

Cooperation as the axis, technology as the wheel.

In 2016, L ‘Oré al invested in five beauty technology companies, which have core technologies in private customization, smart manicure and Internet content marketing. In 2018, L ‘Oré al Group acquired Canadian digital supplier Modify, which integrated AR technology into beauty retail and launched black technologies such as virtual makeup test and hair color test. Then the venture capital fund BOLD was launched. The first investment target was French startup Sillages Paris, an Internet company that mainly used artificial intelligence and machine learning technology to create customized perfume. In addition, at the same time, L ‘Oré al has established open cooperation website prices with start-ups around the world. By 2018, 23 start-ups have been supported under the framework of L ‘Oré al’s cooperation with Founders Factory and Station F.

At the 2019 Paris Viva Technology Exhibition, L ‘Oré al and Alibaba Group jointly released the first mobile artificial intelligence detection application for acne-EFFACLAR SPOTSCAN in la roche-posay. Effica can help consumers who are troubled by acne skin but can’t ask for help, carry out professional skin self-test anytime and anywhere, and get personalized scientific nursing plan. Wu Hanwen, chief digital marketing officer of L ‘Oré al China, once said at the exhibition: "Open innovation will help us effectively explore the application potential of cutting-edge technology in the field of beauty."

At present, China has the most demanding and sophisticated consumer groups in the world, and the most dynamic technology and innovation ecosystem in the world, which together constitute the original intention and foundation of L ‘Oré al’s first "Beauty Technology Creation Camp".

"One battalion creates more" and "one person has thousands of faces"

L ‘Oré al’s "BIG BANG Beauty Technology Creation Camp" has opened three tracks, namely, playing with new beauty experience, leading new operation and foreseeing new production and research, focusing on three key areas of beauty technology innovation, namely, consumer experience, supply chain operation, and future products with new forms, new effects and new experiences.

"We look forward to working together with technology start-ups to achieve common transformation and transformation, create more high-tech and beautiful consumption solutions for consumers, create new growth points for the vigorous development of the beauty industry, and contribute beautiful innovation to the prosperity of the consumer market in China and even the world in the post-epidemic era." Fabry, President and CEO of L ‘Oré al China, said: "The Beauty Technology Creation Camp is also the first step for L ‘Oré al to build a beauty technology ecosystem in China, and it is our co-creation and tolerance in implementing the new strategy of ‘HUGE Good Plan. We are confident that China will surely become a leader in the new round of global beauty technology explosion. "

From the perspective of participating enterprises, the "Creation Camp" horizontally covers the key links of the beauty industry chain, and the short-listed start-up technology enterprises can get different forms of win-win cooperation and support from L ‘Oreal at different stages of development. Such as market insight, product positioning, marketing strategy, media communication, incubation budget and other all-round support. L ‘Oré al, which covers more than 130 countries and has more than 110 years of experience in beauty operation, can provide a strong enough operating platform to accelerate the incubation, commercialization and scale of innovative achievements, and provide promotion opportunities and market landing in other markets around the world based on local applications in China.

Previously, in 2014, L ‘Oré al and Canada’s artificial intelligence augmented reality technology company Modify jointly created a virtual makeup trial technology, and Modify provided professional technology. L ‘Oré al can give more than 100 years of professional experience in beauty to help Modify fine-tune each makeup trial effect, and gradually from small to large, from the initial virtual makeup trial scene, it was successfully extended to virtual hair color and skin detection. At the same time, L ‘Oré al has a local team in each country to customize the planning, so that product technology can quickly land in the local market.

From the perspective of industry and market, in the post-epidemic period in China, technological innovation is an important engine to promote consumption recovery, and then promote market and economic recovery, as well as the beauty industry. Technology start-ups are the birthplace of innovative technology and the backbone of economic recovery in the post-epidemic era. Led by L ‘Oré al, a beauty company of a magnitude, bringing these forces together to achieve common growth and transformation will not only help a new round of "big outbreak" in the beauty industry, but also contribute to the market and economic prosperity after the epidemic.

The broad voice platform and efficient operation platform can provide more commercial guidance and added value for technology start-ups, and also make the overall solution of L ‘Oré al’s products+services+experiences more mature. When more and more technology companies are deeply integrated with beauty, more potential of the beauty industry will be stimulated, and the era of "one person and thousands of faces" may not be far from us.

Wang Fang was reused, Xiaoding sent blessings, qi zhou finally appeared, women’s basketball team Long Hudou, Liaoning’s glorious history.

Recently, the news of China Basketball Association has been continuous. The National Team Construction Committee was set up by the Basketball Association, and Yao Ming served as the director of the Committee. Xiaoding blessed the men’s basketball team, but it was ridiculed by the fans. qi zhou was afraid of missing the preliminaries because many opponents infected COVID-19. WCBA had just carried out six rounds, but it had already come to an end. Guangdong’s 11 crowns were enviable, and Liaoning fans basked in the team’s 12 crowns.

On September 26th, Beijing time, the Chinese Basketball Association officially announced that it would set up the National Construction Committee in the near future, with Yao Ming as its director and Wang Fang as its executive director. Perhaps it was because of the poor performance of China football men’s national team in the top 12 that chinese basketball association made this decision quickly. This move by the Basketball Association is intended to promote the construction of the men’s national team, improve the overall strength of the national team and strengthen the players’ awareness of winning glory for the country. In fact, this is also related to the fact that China men’s basketball team missed the Olympic Games for the first time after 17 years.

Wang Fang was the leader of Liaoning Sports Bureau before, but now he is appointed as the executive director, which shows that chinese basketball association values Wang Fang highly. Wang Fang is the mother of Liaoning team player Zhang Zhenlin. As the superior leader of Liaoning team in last season’s playoffs, Wang Fang also accompanied the team throughout the playoffs. He witnessed the growth of the players. In this year’s National Games, Wang Fang also witnessed the Liaoning National Men’s Basketball Team defending this National Games gold medal, which shows that his support for basketball is real.

Ding Yan Yuhang, a Shandong player who hasn’t updated his personal social dynamics for a long time, recently updated his personal social media. He took a big photo of the China men’s basketball team participating in this World Cup qualifier, and gave his best wishes to his friends. Originally, this was a perfectly normal dynamic, but some fans thought that Ding Yanyuhang was rubbing against the popularity of China men’s basketball team. In fact, it was a bit unfair to Ding Yanyuhang. After all, Xiaoding’s wishes for the national team and friends were sincere, and fans should not be mixed with too much personal feelings.

For Ding Yan Yuhang, some fans also very much hope that he can return to the national team. It is also a great encouragement for Ding Yan Yuhang to see that Abdul Salamu, who has suffered serious injuries like him, has already returned to the national team. Du Feng has also given all players a chance. After all, it is the greatest honor for a player to play for the national team, and it is also a very confidence-boosting thing to have the opportunity to enter the national team after a serious injury.

Recently, there are a lot of news about China men’s basketball team, one of which makes the fans very worried. That is, when qi zhou participated in nbl preseason, many of their opponents were found to have COVID-19. qi zhou, as a close contact, is likely to be isolated and missed. However, recently, some media broke the news that qi zhou appeared in China men’s basketball team’s training abroad, which broke the previous rumor that qi zhou would miss the preliminaries. China men’s basketball team has been sent to the strongest team in the world, hoping that they can break into the final with all their might.

The second phase of the cba is about to start, and wcba has already gone through six rounds. Compared with the attention of CBA in China, there are few fans in wcba. Up to now, three teams in WCBA have maintained an unbeaten record this season, namely the defending champion Inner Mongolia team, Sichuan team and Shandong team. In the first six rounds, Inner Mongolia team beat their opponents by a big score, and their biggest competitor this season is Sichuan team, which is temporarily ranked third.

In fact, after seeing the lineups of the two teams, the fans were not surprised why the two teams competed for the championship. Together, the two teams gathered a total of 17 national players. The Inner Mongolia team gathered 9 national players including Li Yueru, Yang Liwei, Huang Sijing, Zhao Shuang, Zhang Ru, Pan Zhenqi, Ma Xueya, Wei Wei and Li Yifan, while the Sichuan team had Han Xu, Wu Di, Shao Ting, Li Meng, Sun Mengran, Li Shanshan and so on.

In today’s cba league, Guangdong men’s basketball team and Liaoning men’s basketball team are still the two strongest teams. Compared with the 11th championship of Guangdong men’s basketball team, Liaoning men’s basketball team has won the championship of cba league only once, but the runner-up has won many times, which has also been criticized by many fans. Liaoning fans who are very unconvinced listed the past record of Liaoning team, and the time goes back to the national basketball championship in 1985. As we all know, cba league only has a history of more than twenty years. Here

According to the statistics of the fans, since 1985, Liaoning men’s basketball team has won 12 championships in many competitions, such as the National Basketball Championship, the National Basketball League, the National North-South Championship, the National Games, the Asian Club Cup, cba, Extraordinary 12, etc. From this figure, it has indeed surpassed Guangdong’s 11 championships. In fact, just from the data point of view, it can’t explain too many problems. After all, the glory created by our predecessors has become.

"New Time and Space", "New Model", "New Experience" 2020 Shanghai Tourism Festival to produce beautiful responses

Shanghai, September 27th (Gong Li SHA) On September 27, the Shanghai Municipal Party Committee and the Municipal Government held a press conference. An introduction of effectiveness, deputy director of the Cultural and Tourism Cheng Meihong City Bureau, Deputy Director of Liu Min City Commercial Committee, Minister Lu Xiaohui, Propaganda Department of Xuhui District Committee, Changlong Wanlong, Jing’an District, deputy district, and deputy head of the Chujie Yan District of Songjiang District attended the meeting.

Create a "new space" everywhere for the tourist scene

Shanghai is a well -known tourist city. This is an excellent tourist city "king is everywhere and should be accessed from time to time." The journey of this Tourism Festival has adhered to Jiangsu, the city of festivals, excavating tourism landmarks, new carriers, and new methods to fully stimulate the vitality and release of the city, in order to better serve the development of the Yangtze River Delta.

First, the tourist destination that focuses on promoting shows the Yangtze River Delta. In the context of promoting the development of high -quality cultural tourism integration in the Yangtze River Delta, strive to take the lead in traveling in the "same city effect" in tourism. In some cities in the Yangtze River Delta, the original "good neighbors" to the current "family." This year’s tourist festival, our first time, our first tourism festival. Four items of implementation. The first group of the Yangtze River Delta Tourism Festival was at the Nantong venue, Wenzhou, Huangshan, and three cities launched nearly 100 theme activities. It attracted the participation and attention of more than 8 million people. Through the first time to go to the night market culture, business activities, gourmet punch, self -driving tour, people who have been driving, such as the Yangtze River Delta city, showed some new boutique space for cultural tourism.

At the same time, at the main venue of the opening ceremony of the tourist festival, there is no cultural tourism Yangtze River Delta with rich TV network broadcast resources. The first batch of Shanghai -Huzhou City, Zhejiang’s boutique tourism line "living room from Huangpu River to the world", and the first batch of Shanghai citizens and tourists embarked on a wonderful journey of Shanghai Lake. For the first time, we launched 17 joint Shanghai and Yangtze River Delta cities. The products launched only 12 days, and it sold more than 20,000 copies.

The second feature of the new space is the dotted line of Shanghai urban cultural tourism strings. Shanghai Red Culture, Shanghai Culture, and Southern Cultural Resources are very rich. In the tourist festival, we carefully sort out and integrate, the integration of the focus will not work, provide the public to the public, and lead tourists to participate in a high -quality experience life. Essence At the Tourism Festival, the 16 district government’s cultural tourism enterprises, including our business business, and so on. Then it launched 156 events and nearly 500 fine lines of fine lines, covering three cultures, one river and one river, and buildings can be read. All aspects of online celebrities photography, shopping, food, and so on. The network involves thousands of red punching points.

"The road of sailing, listening to Shanghai Wei," The sound of cultural activities in Shanghai, Shanghai launched 100 red tourism routes; the "Charm Binjiang" event across the river area, released the theme and product line of the five major theme 104 seaside linkage; The introduction of "Building can read", a good place in Shanghai on 16 nights, 103 micro -structures; the golden autumn tourism shopping season to create eight shopping integration, tourism, CultureConsumer’s wonderful destination, to provide consumers with various green business for consumers Travel joint document; "Good Shanghai? Garden Life" launched the theme park line of the five nations for the theme of the five nations; "Magic City Model Young 2020 Youth Travel Experience Award", launch the 15 -week youth journey Deep official website of recruitment experience.

Third, the wave of C -disc in Shanghai is the latest demonstration of punching. During the tourist festival, adapting to the new needs of urban life, the trend of young people, Shanghai launched many recent waves of red networks, punching and best movie photography points, and continue to cultivate "platform+merchants", "boxing line grass grass grass grass grass grass +Offline, "text travel consumption model. The top ten "best movie points" and 12 "best stamping red dots" were launched by Yangpu River in Yangpu District; Hongzhuang District launched four best photography in the eight o’clock and the most beautiful landmarks; Minhang District , Launched "Treasure Hunting Minxing? Minhang Hongfa Ten Nets," He "traveling Minhang called" Book Competition Minhang Road; Xuhui District Celebrating the Vitality of the Holidays, Public Speaking of Music and Wonderful Charm Construction Cross -border Integration; Putuo District Organization; The three lines were packaged on the ground camps to play the two parties in Suzhou to expand the new space of hydrological tourism on the Suzhou River.

Establish a "new model" for integration and interaction in all places

Tourism is a comprehensive industry, and has the effect of "100 % of the industry". In the normal context, prevent control, the tourism festival adheres to leading innovation, initiative to change, respond to new new needs, create new demand for new supply, online and offline interaction, and the complementary platform content. In order to better serve the new development model Essence

Provide and demand and promote each other. The epidemic prevention and control in the background of the standardization, the travel method and destination to the public have changed a lot. Forcing the text tour, we need to improve the quality For the service series, leading public tourists choose new local tourism depth. During the Tourism Festival, the integration of iterative upgrades of the "micro -Shanghai" project of the text tour, Daren Punch and the best movie photography point of photography in Shanghai, listening to the story of urban cultural researchers tell the story of the old house, listening to a wonderful opera chanting, has become Shanghai’s’s in Shanghai City walking line.

So far, the spring travel company has organized more than 50, and 10,000 people participated in Micro Shanghai tourism products. In the next step, it will also strongly support the wishes of local farming Shanghai Cultural Tourism Company, increase the supply of product content, improve service quality, and meet the new needs of public tourist tourists. September 27th is World Tourism Day. This morning, a good place was found in the suburbs of Shanghai-2020 World Tourism Day to see Shanghai activities. Shanghai travel consumer market recovers.

Hug each other online and offline. In the Internet economy, she gave birth to "New Online Text Brigal" as a new concept, "Online Tour", and "the next holes" has become a new cultural tourism experience model. Through the online platform, a new urban cultural tourism business card is realized, the competitiveness of the global market of Shanghai cultural tourism industry has been enhanced, and the new allocation of regional tourism resources is highly created.

The first "Cloud Tourism" platform of the Tourism Festival this year brought together hundreds of high -quality tourist festivals on the live line. Hundreds of articles covering Shanghai’s key business districts, tourist attractions, and cultural sites theme lines.新华社, 伦敦, 美国特派团评论, 携程, 驴母亲旅行, 巡回赛上海应用程序, 颤音, 百度, 丁东买食物, 获取物理应用程序, 达达集团和其他公司,旅游节发射特殊窗口, 特征, List online to show the theme of the tourist festival, and the tourism festival provides exclusive rewards and trends.

According to statistics, the "Cloud Tourism" platform clicks a total capacity of 1.017 million people. In the comments from participating in the statistics of Midea Group, from September 12th to 25th, the amount of food and beverages increased by 56.6 % year -on -year, leisure and entertainment expenditure increased by 39.8 %, bed expenditure increased by 33.9 %, 90 % of 90 % , Sales of Travel Ticket Sales at the same time.

Mutual assistance interactive platform and content. The services of the Yangtze River Delta and even the whole country are set up to the masses. Passengers in Shanghai are mission. Through the connected platforms and contents, they will continue to strengthen exchanging cultural tourism and tourism to combine the country’s resources to improve quality and promote literary promotion effects.

On the day of the visit, the city jointly established the Yangtze River Delta Tourism Promotion Alliance in Sanxue and Zhejiang Province. The Yangtze River Delta will work together to host various tourism promotion activities. The team builds a tourism marketing network to cover the entire media. Jointly developed a tourist boutique line shared by the Yangtze River Delta, information sharing, product push, and transmitting each other, creating a new image of the Yangtze River Delta integrated tourism destination. This year’s tourism festival has also become the best time to focus on Shanghai and Shanghai. According to statistics, there are remote markets, such as nearly 40 tourism promotion activities in Inner Mongolia, Tianjin, Shandong and Yangtze River before and after tourism.

All local Wenxiao departments through literary performances, food activities, shopping mall road shows, and so on. Babies, beautiful scenery, cultural folk customs, food specialty, and so on. Let the citizens enjoy the great riverside of the beautiful motherland at the door. The 2020 Shanghai (China) Conference and Business Tourism and Domestic Tourism Direct Transactions have established a series of conference industry exchanges and interactive activities, sharing conferences awards and the current situation and development trend of the business tourism industry, and strengthened industry exchanges and improvements.

Share "new experience", so that a beautiful life is everywhere

Tourism is a good time to live in a beautiful life of the people. The tourist festival adheres to the concept of people’s urban development, and vigorously promotes the integration of tourism, urban life, and city experience, so that citizens and tourists will be tourism, fully experience "cities, make life better", and let the book "people city" read. , I can see it, you can see it.

"Cross -border integration" "Travel+ N". The epidemic suffered unprecedented impact. How to seek opportunities from the needs of CRISISFROM in adversity, it is necessary to seek new cross -border integration of the upstream industrial chain. The cooperation between the various departments this year is a highlight. This launched a series of "travel+" products and activities. The opening ceremony of the Tourism Festival merged with Nanjing Road East Tower. It only takes 20 minutes to sell the "self -sufficient flow" of the tourist festival and the two IP addresses of Nanjing Road. The overall effect of the opening of the Championships has formed a geometric factor growth.

According to statistics, on September 12, at 8:00 pm, the instantaneous traffic of Nanjing Road was 3.60,000 people, and the tourist festival almost turned over last year. The Municipal Commerce Commission has led the autumn tourist peak season shopping. It has created eight business travel lounges. The integration of 644 is famous. The famous, famous restaurant, the name of this street. Autumn is the harvest season. The Municipal Agricultural Committee and the Municipal Transportation Commission launched 18 rural boutique tourism routes to propose comprehensive suburbs of Shanghai’s most beautiful villages. Shanghai Film Group has held nearly 50 well -known brand business travel of the "Worry -Free Calcium Marathon Party" text brings exquisite cultural and creative and interactive activities, attracting tourists to participate in the public to participate in the public.

The 3rd China (Shanghai) International Health Tourism Expo has become an important platform for the pharmaceutical industry to gather tourist attractions, cross -border integration of sports and health, promoting a win -win cooperation between the health tourism industry, prosperity and development. Shanghai Pudong Development Bank has launched the theme of the debit card theme happy Yangtze River Delta. You can buy the Yangtze River Delta text brigade voting, and 18 has been released. 40000.

The cultural connotation of "show depth". "Shanghai urban tourism resources cannot be separated from red culture, Shanghai culture and southern culture empower power, and show the depth of cultural connotation for the" cultural soul "of tourism in the tourism industry. The text brigade provides a better experience for public visitors. Reading the content of the "Tourism Festival, the second meeting of the cultural and creative market, Shanghai will become the resource characteristics of the" building possible "cultural creative product, so that public visitors will be stronger and more intuitive to understand the city’s city’s History, the taste of urban culture.

According to statistics, a total of 62 cultural and creative enterprises in the city’s 16 districts have 929 cultural and creative product exhibitions. Shanghai People’s Broadcasting Station, "The road of sail, listening to the Shanghai" plan ". Without the voice of Shanghai Red Culture, Red Tourism provides a new experience for the people. On September 14th, "early 990 news" listened to 3.13 %, an increase of 37.89 %, and the number of 55 years per day. 70,000.

The world holds the theme activity of the "traditional city center" and gives full play to the advantages of the comprehensive effect of art world performance art. The Yangtze River Delta has created the theme of IP IP in the non -heritage music festival. 16 days of tourist festival, Shanghai’s colorful culture and performance art market, the world’s main performance art performances 51 and 152 on -site projects, with an average of nearly 10 games per day, the number of major performance projects increased by 59 %, and the on -site growth rate was 55 %.

Consumption upgrade "Enable power." Continuous innovation supporting markets, high -quality products of consumers, and launching many high -quality products in the tourist festival of organizational activities, promoting consumption, and leading public tourists pursuing the quality of life. According to statistics, the sales of the businessmen along the Nanjing Road along the Tourism Festival have increased significantly, and the new world of Deman Department Store in Dim Province. Sales of Family Fashion Store. 080,000 yuan, Rose 54 % subway: September 12-13 days, 1388 entire network traffic. 60,000 people, the ring on weekends -more than 5 % (September 6) increased.

On September 12, the passenger flow of Nanjing East Road Station was 11.560,000 passengers, which usually increased by 16 % on weekends. According to statistics, during the tourist festival, the sales of the four districts of the city increased by 5.2 %, and the sales of Huangpu District increased 26 times. 6 %. Fireworks Shanghai Food Season Activities attracted nearly 13 million people to participate; the "Southern Food" section "on -site" on -site participation was more than 50 years old, 10,000, and sales of nearly 200 million.

(Edit: Tang Xiaoli, Han Qing)