上海有花头的spa店

　　Returning home to start a business is becoming an important direction for college students’ employment. The picture above shows Tongli Village, Anji County, Huzhou City, Zhejiang Province. Three college graduates are processing flower devices in the workshop. Photo by Zhang Liqing (Xinhua News Agency)

　　Recently, many provinces and universities around the country have released the employment quality report of college graduates in 2018. Under the tide of "the war of grabbing people" and "the post-1995 generation became the main force of job hunting", the employment choice of college graduates has become the focus of social attention.

　　Where did college graduates go for employment in 2018? What is the main consideration in choosing a job? Are you satisfied with the selected job? At the beginning of the new year, this newspaper conducted an interview.

　　Employment of graduates in second-tier cities increased.

　　— — Fresh graduates expect the proportion of middle and second-tier cities to increase; Private enterprises become the main force to attract college students’ employment.

　　"I want to go to a new place to experience when I graduate, but I don’t want to leave the first-tier cities. Shanghai is a very attractive city, with many well-known large enterprises and colorful life, so I chose here. " Wang Jingjing graduated from Sun Yat-sen University in 2018 and now works in L ‘Oré al headquarters in Shanghai. She said this about her employment choice.

　　There are not a few college graduates who have similar employment choices like Wang Jingjing. LinkedIn, a well-known workplace social platform, recently released "Insight into the Urban Mobility Trend of Young Workplaces in 2018", which shows that for newly graduated "post-95 s" young people, first-tier cities are still the first choice for starting the workplace after graduation.

　　Experts pointed out that at present, the ability of first-tier cities to attract talents is still very strong, but more and more college graduates leave first-tier cities and go to second-tier cities for employment.

　　Combing the employment quality report of college graduates in Beijing, we can find that among the 2018 graduates who have been employed in colleges and universities in Beijing, employment outside Beijing accounts for 37.51%, which is higher than the previous year. Specifically, from the perspective of schools, the employment rate of many colleges and universities outside Beijing exceeds 50%. Among them, the employment rate of all Tsinghua University graduates outside Beijing has exceeded 50% for six consecutive years and is increasing year by year.

　　At the same time, the latest research reports released by Zhaopin, BOSS and other institutions show that the number of college graduates who choose to stay in the local job market after graduation has increased due to factors such as the introduction of talent attraction policies in second-tier cities. According to a report released by the BOSS Direct Employment Research Institute recently, in 2018, the overall retention rate of undergraduate students in second-tier cities reached 64%, an increase of 3.5 percentage points compared with 2017. According to the market research on the employability of fresh graduates in 2018 released by Zhaopin, second-tier cities accounted for 25.94% of the expected places of employment, up 4.74% year-on-year.

　　Bai Shuwei graduated from Shanxi University of Finance and Economics and chose to work in Taiyuan Branch of China Shipping Real Estate Group Co., Ltd. after graduation. "Taiyuan has a high life happiness index. My parents are here, and the pressure of life is not so great. Plus, I graduated here and chose to stay in Taiyuan. "

　　Outside the employment area, the types of employment units are also widely concerned. Many well-known universities signed private enterprises in 2018, and the number of graduates exceeded that of state-owned enterprises and foreign-funded enterprises. For example, private enterprises accounted for 31.8% in Tsinghua University, while state-owned enterprises and foreign-funded enterprises accounted for 29.9% and 5.4% respectively; 27.04% of Shanghai Jiaotong University signed contracts with private enterprises, 19.47% were state-owned enterprises and 19.26% were foreign-funded enterprises. 39.52% of Beihang University signed contracts with private enterprises, while 22.33% were state-owned enterprises and 6.33% were foreign-funded enterprises.

　　The Zhaopin recruitment research report also pointed out that from the actual signing situation, private enterprises have the strongest absorption ability for fresh graduates, and the actual signing ratio is as high as 58.62%. Private enterprises similar to foreign-funded enterprises have become the absolute main force to absorb employment, which shows from one aspect that the growth of private enterprises in China is accelerating. Although the brand awareness of employers needs to be further built, they already have the market strength to compete with multinational companies for the best employers.

　　Realizing personal value becomes an important consideration.

　　— — In the eyes of more and more young people, the standard of a good job is no longer "more money, less work and being close to home", but realizing self-worth.

　　It is worth mentioning that in recent years, more and more college graduates have begun to choose to work in the west and at the grassroots level. Among them, in 2018, 14,827 graduates from universities (including research institutes) in Beijing went to the west for employment, accounting for 9.2% of the employed people; A total of 24,663 people went to the grassroots level for employment, accounting for 15.3%. Among the college graduates in Jiangsu Province in 2018, 338,000 were employed at the grassroots level, accounting for 62.1% of the total employment.

　　Gao Yutang, a graduate of Yinchuan College of China University of Mining and Technology in 2018, is one of many college graduates who have gone to the west and the grassroots for employment. Gao Yutang comes from Wuwei, Gansu Province, and now works in Tuoyun Ranch, Tumushuke City, the third division of Xinjiang Uygur Autonomous Region. It is his voluntary choice to work at the grassroots level. "During my college years, I had more contact with the Youth League Committee of the school and the Youth League Committee of the autonomous region. I was very touched by the experience of several brothers and sisters teaching at the grassroots level. At that time, I decided to go to the grassroots level to exercise after graduation, contribute my own strength and realize my self-worth."

　　According to the Zhaopin recruitment research report, in 2018, the most important factor for college students in the specific job search process is "realizing personal value". In the eyes of more and more "post-90s" and "post-90s", the core standard of a good job is not "having more money and doing less things and being close to home", but being able to realize self-worth in the workplace and engage in jobs that meet your hobbies.

　　Specifically, the number of fresh graduates who choose to "realize personal value" has reached nearly twice that of "making money". 41.70% of the fresh graduates think that the most important factor when looking for a job is that "work is an important part of my personal value", while 26.97% and 23.19% of the fresh graduates think that "work must meet my interests, being happy is the most important thing" and "work is only a means of making a living, and making money is the most important thing".

　　Yang Pengchi graduated from Zhengzhou University in 2018 and is now an employee of China Construction First Engineering Group Construction Development Co., Ltd. When talking about why he chose this enterprise, Yang Pengchi said: "Because both parents are engaged in construction, they have always been interested in the construction industry. China Construction First Bureau is a central enterprise. It ranks high in the whole system, has strong strength and a large platform, and has many opportunities to learn and exercise. " In Yang Pengchi’s view, interest and self-improvement are the main reasons why he chose China Construction First Bureau.

　　Bai Shuwei said: "The reason why I chose China Shipping Real Estate is mainly due to my own development and interest. China Shipping Real Estate is an excellent company, which has always had a good reputation in the industry. I think it is very important to be able to receive systematic training just after graduation, and I have always been very interested in the real estate field, which coincides with the major I have studied in the undergraduate course. "

　　First job, get down to work first.

　　— — Last year, the employment satisfaction of college graduates was generally high; In 2019, the number of college graduates reached 8.34 million, and the employment challenge was not small.

　　Are the college graduates satisfied with their first job?

　　Four of the five college graduates interviewed in this interview are satisfied with their current jobs. Gao Yutang said: "I am very satisfied with my present job. The salary is good, the government is also very concerned about our lives, and leaders will come to express their condolences to us on holidays. "

　　Yang Pengchi also said that he is very satisfied with his current work. "The company’s welfare benefits are very good, and the salary is relatively competitive. It didn’t take long to catch up with the company to adjust the salary, which increased a lot, much higher than the expected salary, and there are still many opportunities for learning and growth here."

　　Combing the employment quality reports of college graduates, it is found that in 2018, the satisfaction of college graduates is generally high, with many college graduates’ employment satisfaction exceeding 70%, and some even exceeding 90%. For example, the undergraduate students of Shanghai Jiaotong University are 94.46% satisfied with the signing work, and the graduate students are 95.06% satisfied with the signing work. The job satisfaction of the 2018 doctoral students in Southeast University is 95.52%; Among the employed graduates surveyed in Sichuan University, 93.75% are basically satisfied with their current jobs, up 1.25 percentage points from 92.50% in 2017.

　　However, due to factors such as salary and future development expectations, some graduates are not satisfied with their current jobs and even have plans to change jobs. Xu Yao (pseudonym), a graduate student from Hangzhou Dianzi University, now works for an Internet company in Beijing. She said to the author: "The company atmosphere is quite good, and the work is much easier than other Internet companies, and there is not much pressure. However, the salary is low, so I have plans to change jobs. I hope to find a company with higher salary and broader career development space in the future. "

　　Not long ago, a research report released by 58 cities showed that the average expected salary of domestic fresh graduates was 8,431 yuan/month, while the average salary paid by enterprises was 7,915 yuan/month. There was a certain gap between them. Among them, the top three expected salaries of college students are Beijing, Shanghai and Nanjing, with an average expected salary of 12,992 yuan/month, 12,070 yuan/month and 9,771 yuan/month, respectively, and the corresponding salaries paid by urban enterprises are 11,463 yuan/month in Beijing, 10,689 yuan/month in Shanghai and 8,743 yuan/month in Nanjing.

　　Insiders pointed out that it is normal that there is a certain gap between expected salary and actual salary, and graduates’ expectations of salary level should be relatively rational. Judging from the overall employment situation of college graduates in 2018, learning professional knowledge well, having internship experience, making full use of campus channels, and making career planning in advance are all helpful to college students’ employment. In addition, college students can pay more attention to employment opportunities outside hot cities and traditional hot industries, especially in combination with key areas of national strategic development, and seek help and support in the development of the times; At the same time, position and choose from your own interests and abilities to enhance the sustainability and stability of long-term career development.

　　Judging from the situation in 2019, the number of college graduates reached 8.34 million, an increase of 140,000 compared with 2018, reaching a new high. How to better promote college students’ employment?

　　Qiu Xiaoping, vice minister of Ministry of Human Resources and Social Security, recently pointed out that the implementation of the employment promotion plan for college graduates will be the starting point to guide graduates to work in urban and rural grassroots, central and western regions, hard and remote areas and small and medium-sized enterprises; Support college graduates to start their own businesses; Strengthen employment service, and continue to carry out activities such as public employment talent service into campus, joint recruitment in large and medium-sized cities, and centralized employment guidance; Carry out difficult assistance, provide employment services to unemployed college graduates in real-name registration system, and implement measures such as job information promotion, vocational training and entrepreneurship support.

　　Qiu Haifeng, Shi Ruochen and Zhang Jiefan

"It’s too hot! There are more than 300 tables in the restaurant, "Flower viewing lanterns, solve riddles on the lanterns, and crowds of people everywhere" … It continued the "good start" of consumption during the Spring Festival holiday. During the Lantern Festival this year, consumption scenes such as catering, tourism and culture in many places across the country continued to be hot.

In 2022, the domestic consumer market remained basically stable with the implementation of a package of policies to stabilize the economy and successive measures. At present, with the epidemic prevention and control entering a new stage, the potential and vitality of consumption recovery continue to be released.

Looking back last year, what characteristics did the consumer market present? Based on this year, how to further promote consumption? At the press conference held by the State Council Press Office a few days ago, the relevant person in charge of the Ministry of Commerce introduced the relevant situation.

The consumer market remained basically stable last year.

"In the past year, the CPC Central Committee and the State Council issued a package of policies and measures to stabilize the economy in a timely manner. In this package of policies, consumption promotion has always been an important part. " Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said.

-focus on key points and continue to boost bulk consumption. "We usually refer to cars, home appliances, restaurants and homes as’ four donkey kong’, and these four categories account for about a quarter of the total amount of society." Xu Xingfeng introduced that last year, the state introduced policies to invigorate automobile circulation and expand automobile consumption. Driven by the policy, the national automobile sales stopped falling and rebounded in the second half of last year, with a year-on-year increase of 10.7%. Among the new car sales, the proportion of new energy vehicles increased from 1/8 in 2021 to 1/4 in 2022. At the same time, the Ministry of Commerce, together with relevant departments, actively promoted the consumption of smart home appliances and green building the countryside, and introduced targeted support policies to boost the recovery and development of catering consumption, which achieved certain results.

-Grasp innovation, and new formats will stimulate consumption vitality. Guo Tingting, Vice Minister of Commerce, said that in 2022, the development trend of new consumption was good, and the online retail sales of physical goods increased by 6.2%, accounting for 27.2% of the total social output. In the new consumption format, live e-commerce performed brilliantly, and the cumulative number of live broadcasts, cumulative number of viewers, number of live products and number of active anchors all increased exponentially compared with 2021.

-grasping the carrier and constantly optimizing the consumption environment. Accelerate the cultivation and construction of international consumption center cities; Hold the first international consumer center city forum; Popularize the first batch of 14 typical experiences and practices in four aspects; Implement the three-year action of county-level commercial construction … Last year, driven by a series of policies to promote urban and rural consumption, the proportion of retail sales of consumer goods in counties and townships in the total social zero increased steadily, helping the consumer market to remain basically stable.

Give play to the pulling role of automobile consumption

Issuing automobile coupons, extending subsidies for replacement of new energy vehicles, and improving the layout of infrastructure construction for charging and replacing electricity … Around promoting automobile consumption, many new policies have been launched in many places across the country recently, which has aroused widespread concern.

According to reports, automobile consumption has always accounted for 10% of the total social zero. According to the data, in 2022, the annual sales volume of new cars in China was 26.864 million, a year-on-year increase of 2.1%, ranking first in the world for 14 consecutive years. "Since automobile consumption is the first of the’ four donkey kong’, policy support is consistent." Xu Xingfeng said that this year, the Ministry of Commerce will continue to work with relevant departments to take multiple measures, focus on the whole industrial chain, highlight key points, and continue to stabilize and expand automobile consumption.

On the one hand, stabilize the consumption of new cars. This year, we will continue to promote the transformation of automobile consumption from purchase management to use management. At the same time, various forms of automobile consumption promotion activities will be carried out to stabilize the increment of new car consumption.

On the other hand, support the consumption of new energy vehicles. Guide all localities to further optimize the use environment of new energy vehicles in terms of licenses, charging, and traffic, so that consumers have no worries about using them.

In addition, continue to expand the circulation of used cars. Accelerate the construction and improvement of a national second-hand car information inquiry platform, and revise the Measures for the Administration of Second-hand Car Circulation to make vehicle information more transparent. Smooth car scrapping update. Revise and improve the management regulations on motor vehicle scrapping, improve the recycling system of scrapped motor vehicles, encourage qualified places to carry out automobile trade-in and promote automobile recycling consumption.

"We will keep automobile consumption in a good environment through policy incentives and measures, so as to play its role in pulling and driving the whole consumption." Xu Xingfeng said.

Stimulate market vitality and promote consumption growth

Watching movies, shopping, traveling … Spring Festival in the Year of the Rabbit, the domestic consumer market is full of excitement. Data show that during the Spring Festival this year, the sales of key retail and catering enterprises nationwide increased by 6.8% compared with the same period of last year.

A few days ago, the the State Council executive meeting called for efforts to expand consumption. We will promote the comprehensive implementation of mass consumption policies such as helping life service enterprises and individual industrial and commercial households to bail out and promoting automobiles. Organize a variety of consumption promotion activities to accelerate the recovery of contact consumption.

Xu Xingfeng said that this year, while continuing to implement the policies that have been introduced, we will promote the introduction of a number of new policies according to the new situation and focus on key areas to maximize the effectiveness of the policies.

At the same time, continue to plan key activities to stimulate market vitality. A few days ago, 2023 "Time-honored Carnival" and "Enjoy Shandong Consumption Year" were launched in Qingdao, Shandong. This is not only an important part of the national Spring Festival consumption season, but also one of the important consumption promotion activities this year. "We have established this year as the’ 2023 consumption boosting year’, taking this as the main line and coordinating the national consumption promotion activities." Xu Xingfeng said. From the "2023 National Online New Year Festival" during the Spring Festival holiday to special events such as "Time-honored Carnival" and "Chinese Cuisine Fair", a series of consumption promotion activities will continue to create a strong consumption atmosphere and ignite residents’ consumption enthusiasm.

Xu Xingfeng said that the platform carrier will continue to be optimized this year. Deepen the construction of an international consumer center city, expand the protection role of smart shops and smart business districts, further enhance the convenience of life brought by the 15-minute convenience life circle, and increase quality supply through multiple channels. At the same time, strengthen the construction of county commerce to better meet the needs of the people for a better life. (Reporter Liao Ruiling)

Produce a tiger sniffing car group

Author Xiao Man

Toutu, vision china

From brand release to IPO, it took 37 months; It takes less than 12 months from listing to planned delisting.

On May 7th, Geely Automobile Holdings Co., Ltd. (hereinafter referred to as "Geely Automobile") announced that it planned to acquire all the issued shares of Extreme Krypton Intelligent Technology Co., Ltd. (hereinafter referred to as "Extreme Krypton"), and the suggested purchase price was $2.57 per extreme Krypton share or $25.66 per American Depositary Share.

Geely Automobile currently holds about 65.7% of the shares of Extreme Krypton. If the transaction is completed, Extreme Krypton will be completely merged with Geely Automobile, and Extreme Krypton will become a wholly-owned subsidiary of Geely Automobile, privatize and delist from the NYSE.

Quitting from the market and returning to Geely is the strategic need to implement "One Geely" and the key to help Kykrypton with blood transfusion.

"One Geely" is imperative.

The acquisition of Krypton is a continuation of Geely’s strategic integration.

Geely explained that Geely Automobile’s acquisition of Krypton is "an important step to further implement the Taizhou Declaration, focus on the main automobile industry, improve the efficiency of resource utilization and deepen brand collaboration", which can promote the deep integration and efficient collaboration of internal resources, eliminate repeated investment, reduce costs and improve the competitiveness of enterprises.

Since the publication of Taizhou Declaration, Geely has carried out a number of business integration adjustments. In November 2024, it adjusted and optimized the shareholding structure of Krypton and Lectra-Krypton invested 9 billion yuan to acquire 50% equity of Lectra, and Krypton invested 367 million yuan to subscribe for the newly-increased registered capital of Lectra, making Lectra a non-wholly-owned subsidiary. The equity delivery took only three months. In February this year, Extreme Krypton Technology Group was established, forming a business positioning division of "extreme Krypton is upward, and the leader is wide".

The planned acquisition of Kykrypton will further promote Kykrypton Technology Group to gather in Geely as the center and deepen the strategic focus of "One Geely".

This integration focuses more on the focus of the business layer. On the technical level, "one Geely" is already very obvious. In March of this year, Geely announced that it would unify the all-brand line intelligent driving scheme into a "thousands of miles" system, and unified the intelligent driving scheme and technical route.

Geely has tasted the advantages and sweetness of integration. An Conghui once said that after the merger of Link and Krypton brand, R&D investment is expected to decrease by 10%-20%, supply chain cost will decrease by 5%-8% due to scale effect, and capacity utilization will increase by 3%-5%.

Help krypton transfusion

There are quite realistic considerations behind Krypton’s plan to withdraw from the US stock market.

A market analyst told Tiger Smell Automobile: "It is extremely short of money. At present, the market value is low and the liquidity is poor. It is difficult to further dilute the financing. Geely privatized it, and it is extremely difficult to continue to cope with market competition."

Krypton has been mired in the whirlpool of losses. From 2021 to 2024, the net loss of krypton was 4.514 billion yuan, 7.655 billion yuan, 8.264 billion yuan and 5.79 billion yuan respectively, which has reached 26.223 billion yuan.

In order to finance and maintain operations, the valuation of Krypton was almost halved when it went public-the valuation of Krypton in the previous round of listing had reached 13 billion US dollars, while the market value at IPO was only 5.2 billion US dollars, shrinking by nearly 60%.

The shareholders of Krypton are unwilling to sell too many shares at a discount of 60%, which leads to the limited number of tradable shares that Krypton can issue when it goes public and does not raise enough money. Krypton originally planned to raise $1 billion, but in the end it only raised less than $500 million.

After the listing, the market value of Krypton did not rise back to the level of A-round financing, which means that if Krypton wants to continue financing, its shareholders must accept the discount.

There are only two solutions to this situation. One is to make the market value of krypton rise to a price that shareholders can make money. The other is that Geely will pay for privatization. Geely chose the latter to be able to transfuse blood for krypton more quickly.

Under the dual-brand strategy of "Extreme Krypton Car+Link Car", extreme Krypton needs to increase investment. According to the plan, Lectra will launch two brand-new models this year (one of which is the six-seat SUV Lectra 900) and three brand-new models will be launched in the second, third and fourth quarters of this year. Among them, the luxury hunting wagon 007GT was released in the second quarter, the full-size flagship SUV was released in the third quarter, and the large luxury SUV was released in the fourth quarter.

The overseas market is also in the expansion stage. Linksys and Krypton plan to build more than 200 stores overseas. Linksys 08 EM-P and Krypton’s first "800-volt global car" will be officially launched overseas.

Extreme Krypton Technology Group plans to sell 710,000 vehicles this year. To achieve this goal, these measures and inputs are necessary conditions. However, in the face of continuous losses and the dilemma of capital market financing, Extreme Krypton will only have enough bullets to cope with market competition if it returns to Geely’s system.

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. Discussion and analysis of business conditions

　　In the past year, the momentum of world economic growth was insufficient, and the external environment was complex and severe. China’s economic development is picking up and the market demand is gradually recovering. Facing the complicated and severe economic situation and market environment, under the leadership of the board of directors, the company firmly adheres to the strategic direction, scientifically coordinates production and operation, and continuously enhances its core competitiveness and sustainable development capability. The annual operating income continued to grow, the operating profit increased strongly, and the operating conditions showed a good development trend. The main operations during the reporting period are as follows:

　　(1) Summary of performance

　　In 2023, the company produced 24.17 million tires of various types, up 7.5% year-on-year, and the capacity utilization rate was about 90%. Sales reached 25.68 million, a year-on-year increase of 15.6%; Realized an operating income of 10.42 billion yuan, a year-on-year increase of 13.0%; The operating profit was 1.62 billion yuan, and the net profit attributable to the owners of the parent company was 1.40 billion yuan, an increase of 89.3% year-on-year. The substantial increase in performance was mainly due to the following factors:

　　1. Since 2023, domestic economic activities, transportation and logistics have been normalized, automobile production and sales growth and foreign trade demand have continued to be strong, and the sales volume of the company’s tire products has increased significantly.

　　2. With the recovery and growth of market demand and the strong support of the company’s brand, the product price remained stable.

　　3. The market price of main raw materials for tires fluctuated downward, falling year-on-year, and the cost pressure eased.

　　4. The profitability of tire products has been enhanced, the profitability of commercial vehicle tires and passenger car tires has increased, and high value-added products such as engineering radial tires and giant tires have maintained a high level of profitability, with outstanding profit contributions.

　　(2) Market performance

　　In 2023, the company grasped the market situation of domestic trade demand recovery and strong foreign trade demand, continuously optimized product structure and market structure, and carried out market expansion activities such as product iteration, channel and brand building from multiple dimensions. Serve end customers with new patterns, new products and high-performance products, and expand supporting business; Give full play to the brand advantages of triangle brand in overseas markets and strengthen cooperation with OEMs in export supporting markets with high added value; Continue to improve the domestic and international marketing network, promote the sinking of channels, carry out business marketing based on APP to serve end users, and support the construction of brand stores; Strengthen the multi-brand strategy and promote the channel construction and product sales of Weili Si Tong and Bailuda brands in weak domestic markets and DIAMONDBACK brand tires in Europe and other overseas markets; Give full play to the advantages of local marketing and technical service teams, be close to the market, go into the field to provide services, and support overseas distributors to carry out brand promotion activities.

　　In the domestic market, sales in 2023 increased by 20% year-on-year. Benefiting from the recovery of production, logistics and daily travel demand, the sales volume of commercial vehicle tire and passenger vehicle tire replacement market increased by more than 25%; Benefiting from the growth of domestic automobile production and sales, the supporting sales of commercial vehicle tires and passenger car tires increased by more than 12%; Affected by the downturn of the construction machinery industry, the overall domestic sales volume decreased by 5%.

　　In the international market, foreign trade sales increased by more than 12% in 2023. Among them, commercial vehicle tires increased by more than 4%, passenger car tires and engineering tires increased by more than 14%; Sales in Europe, Middle East and Africa increased significantly.

　　(C) brand building, perseverance

　　In the face of multi-level and multi-regional market demand, in 2023, the company continued to launch high-speed rail advertisements, and the Hangzhou Asian Games special train was launched. The advertisements in high-speed railway station stations in hangzhou east railway station, Hangzhou South Railway Station and Hangzhou Station further extended the brand communication of triangle tires; Help the German TriangeSchwerin sailing team sail the 20erJoenkreuzer class regatta; Named "Triangle Tire Cup", the 2023 China-Weihai Super Triathlon Series will continue to enhance the influence of the "Triangle" brand; Further expand the regional markets and terminal channels of sub-brands such as "Power Si Tong", "Bailuda", "Diamond Back" and "Sapphire" at home and abroad; Participated in the 133rd and 134th China Import and Export Fair, the United States, Italy, Germany, the Middle East, Latin America and other countries or regions, as well as international and domestic exhibitions such as the Latakko Conference and the International Rubber Conference, and held new product promotion activities in Europe, Hungary and other places, and the products were widely concerned and favored by customers.

　　In March, 2023, the company obtained the No.001 green product certification certificate issued by China Quality Certification Center, and in October, it passed the re-evaluation of AA grade of market quality credit rating in china association for quality, and was awarded the "Brand Value List of Key Industries in Shandong Province in 2023" issued by Shandong Brand Building Promotion Association.

　　(D) R&D and innovation, and strive for it diligently.

　　1, product innovation

　　During the reporting period, the company continuously optimized the product structure, continuously improved the product performance and strengthened the iterative evolution of products, and launched 117 new products throughout the year.

　　(1) Combined with the performance requirements of various regional markets, commercial vehicle tires have focused on developing high-wear and high-performance all-wheel seats and driving products for medium and long-distance freight transportation, and expanded S06 and D09 patterns in series, thus improving the wear resistance and safety of freight products; Improve the series of mining products, and enhance the anti-explosion and anti-load ability; Complete the 3PMSF (three san Snowflake Mark) certification of all series products of snow tires; In the original distribution market, according to the development of new energy vehicles and the change of vehicle models, the performance of tires was improved in terms of energy saving, wear resistance, handling stability, comfort and crack resistance, and it was recognized by main engine plants such as Yutong, Jinlong, Zhongtong and () and entered the standard system of new energy vehicles.

　　(2) On the basis of streamlining and optimizing the product line and enriching and improving the product performance, the passenger car tire has completed the comprehensive series development of a new generation of ultra-high performance EffeXSportTH202 and silent and comfortable ReiaXTouringTE307 products, which has comprehensively improved the comprehensive performance of the products, especially the wetland safety performance, and the wet and slippery label grade of TH202 new pattern products has been upgraded from C to A; The wet and slippery label grade of TE307 new pattern products was upgraded from grade c to grade b; In the original distribution market, it entered the SAIC-GM-Wuling passenger car system, developed Hyundai Kia, SAIC-GM-Wuling, Geely, Zhengzhou Nissan and Jiangling, completed the performance recognition of Hyundai Kia and Zhengzhou Nissan, and realized the supply of Geely, SAIC-GM-Wuling and other projects.

　　(3) Through the optimization and adjustment of process, structure, material and formula, the comprehensive performance of giant tire and desert tire products has been further improved. Among them, the new generation of giant tire 40.00R57TB599APRO products, the service mileage increased by more than 10%; Developed the tire products of underground operation transport vehicle; We have carried out high-end supporting cooperation with Caterpillar and Komatsu, and completed batch supporting of new energy vehicles with Caterpillar Qingzhou Factory, Great Wall Heavy Industry, Shanghai Sany and Longgong. With excellent product quality and satisfactory and efficient service, the company won the "Global Excellent Supplier" award from Caterpillar in 2023.

　　(4) The special tire has completed the development of a new generation of all-terrain off-road tire pattern products, improved the puncture resistance and wear mileage of the tire crown under extreme road conditions, and better met the performance requirements of all-terrain off-road vehicles for supporting tire products; The sidewall scratch-resistant and protective tires complete the domestic multi-environment and multi-climate reliability road test and finalize the identification with the whole vehicle to realize product matching; The 18-inch bead diameter industrial radial tire independently developed by the company has achieved product matching in various types of special vehicles for bridge transportation.

　　2, new technology, new materials, new process innovation

　　During the reporting period, through the research, innovation and application of new designs, new materials and new processes, the company effectively improved product performance, improved development efficiency and reduced energy consumption. In the prediction of passenger car tire profile, it realizes high-precision prediction and gets rid of the dependence on experience; In the design and development of commercial vehicle tires and passenger car tires, the application proportion and scope of high-strength steel wire and steel cord such as ST and UT are greatly improved, the product performance is significantly improved, and the product weight and energy consumption are effectively reduced; Adopt a new vulcanization process to reduce the energy consumption level of commercial vehicle tires and radial engineering tires; Expand the application of new materials in engineering tires, and increase the average service life of tires by more than 10%; Form a complete set of silent cotton tire development technology and have mass production conditions.

　　In 2023, the company’s ultra-high performance tire intelligent manufacturing technology with full electromagnetic induction heating and direct pressure vulcanization, heating nitrogen vulcanization and other new equipment technologies will enter industrial research and application, and the new technologies will further promote the improvement of product process quality and performance and reduce energy consumption; Participated in the project "Key Technology and Industrialization of Manufacturing High-efficiency and Low-zinc Rubber Vulcanizing Activator" won the second prize of the Science and Technology Progress Award of the Ministry of Education.

　　3. Aviation Tire Project

　　According to the requirements of civil aviation laws and regulations, the company has established a complete organizational structure of aviation tires, all production equipment has been put into normal use, and it has the compliance manufacturing capacity required for airworthiness certification. The aviation tire quality system has been put into trial operation for six rounds in combination with product trial production, which has basically met the requirements of the Civil Aviation Administration and has the conditions for compliance manufacturing review.

　　4, technical standards and patent achievements

　　In 2023, the company presided over the formulation of 2 national standards, participated in the formulation of 13 national standards and 2 group standards, and participated in the formulation of 3 international standards. Obtained 105 patents, including 8 invention patents, 18 design patents and 79 utility model patents, and achieved fruitful results in technological innovation.

　　(E) the integration of the two, strive for perfection.

　　In 2023, the company continued to promote the deep integration of informatization, robotics and automation, and strengthened research and application in energy conservation and environmental protection, digital informatization and automation of existing production line equipment. Including the establishment of a CRM unified mobile APP platform to enhance the experience and application of dealers and end users; Continuously optimize WMS, PLM, EAM and mold system, promote the in-depth application of the system, simplify the operation of business personnel and improve the efficiency of product development; Establish HSE system to realize patrol management of safety, environment and fire control risk identification and analysis, hidden danger investigation, operation management, hidden danger management and safety inspection in production site. At the same time, the company adopts new processes, new technologies and new models to carry out equipment innovation and energy-saving technical transformation, and studies and applies automation technology to improve the automation level of equipment in production processes such as rubber core production, carcass cutting joint and tire conveying, so as to improve quality and increase efficiency; The robot is used to realize the automation of rubber block handling and feeding of large mixer platform, which greatly reduces the labor intensity of operators; In the field of quality process control and finished product quality inspection, artificial vision and big data technology are applied instead of manual inspection to realize quality life cycle management, and automatic inspection, online monitoring and online data collection of carcass joint quality are realized in Huayang, providing big data support for process improvement.

　　During the reporting period, the company was selected into the list of the first batch of digital economy "Morningstar Factory" in Shandong Province and excellent solutions for intelligent transformation of chemical industry in Shandong Province, and obtained the AAA-level integrated management system evaluation certificate; The company’s "Integrated Management and Control Platform for R&D, Production and Marketing of Tire Industry" was selected as the demonstration project of Shandong Industrial Internet Platform, and the "Tire Industry Mold Lifecycle Management System" and "Tire Industry Whole Process Production Management and Control System (Mobile Terminal)" obtained the copyright of computer software.

　　(6) Low-carbon construction, taking multiple measures simultaneously.

　　During the reporting period, the company continued to implement the research and application of new technologies for energy saving and consumption reduction, and carried out energy-saving technological transformation and equipment innovation. In view of the high energy consumption of traditional steam vulcanization, the vulcanizing machine was reformed and debugged in the commercial vehicle tire production line, and the application of electric heating nitrogen instead of steam vulcanization technology was studied, and several rounds of process tests and performance tests of finished tires were carried out. At the same time, the thermal pipeline of vulcanizing machine is innovated, which greatly reduces steam energy consumption and equipment maintenance; Aiming at the white carbon black formula tire, the waste gas treatment process of powder spraying+four-stage filtration+double-wheel concentration +RTO combustion with "double-wheel concentration technology" as the core is studied and applied to realize the emission control of internal mixing waste gas. Optimize and update Huayang power system equipment. Compared with traditional compensation equipment, the new high-voltage static var generator reduces its own power loss by more than 50%, reduces line loss and saves power.

　　Ii. the industry in which the company is located during the reporting period.

　　(A) the overall situation of the tire industry

　　In 2023, China’s domestic economy rebounded, and overseas market demand was strong. At the same time, with the rapid growth of new energy vehicle sales, the gradual increase of China’s own brand market share, and the low price of raw materials, China’s tire industry achieved good results. According to the data of the National Bureau of Statistics, in 2023, the operating income and total profit of industrial enterprises above designated size in China’s rubber and plastic products industry increased by 0.5% and 14.6% respectively.

　　According to the data of the National Bureau of Statistics, in 2023, the output of rubber tires (including motorcycle tires) in China was 988 million, a year-on-year increase of 15.3%. According to the statistics of Tire Branch of China Rubber Industry Association, the total output of automobile tires in China in 2023 was 786 million, up 17.8% year-on-year. Among them, the output of all-steel tires was 145 million, a year-on-year increase of 16.9%; The output of semi-steel tires was 606 million, up 18.6% year-on-year, and the meridian rate reached 95.5%. According to the data of the General Administration of Customs, the export volume and export value of tires in China maintained double-digit growth in 2023. The cumulative export weight of new pneumatic rubber tires (including tires for motorcycles and bicycles) was 8.57 million tons, up 16.4% year-on-year, and the export volume was 616 million, up 11.8% year-on-year, and the export value was 150.113 billion yuan, up 19.5% year-on-year. Among them, the export weight of new pneumatic rubber tires for passenger cars was 2.86 million tons, up 20.3% year-on-year, the export weight of new pneumatic rubber tires for passenger cars or freight motor vehicles was 4.62 million tons, up 14.3% year-on-year, and the export weight of new pneumatic rubber tires for construction, mining or industrial handling vehicles and machines was 540,000 tons, up 34.4% year-on-year.

　　(2) Upstream main raw materials

　　In 2023, the market price of main raw materials for tires was basically at a low level, and the market price of natural rubber showed a sideways trend at the bottom, and began to oscillate upward in the third quarter; The price center of gravity of synthetic rubber rose first and then suppressed, and fluctuated upward, while the prices of steel cord and carbon black fluctuated downward. Trend of market price changes of main raw materials:

　　1. Natural rubber

　　2. Synthetic rubber

　　3. Carbon black

　　4, steel cord

　　(3) Downstream automobile and construction machinery industries

　　Automobile and construction machinery industry is the downstream industry of tire industry, mainly including commercial vehicles, passenger cars, construction machinery and other fields. The production and sales of automobiles and construction machinery support the matching market demand of tires, and the quantity of automobiles and various construction vehicles supports the huge market demand for tire replacement, which has great demand and potential for tire upgrading.

　　According to the statistical analysis of China Automobile Industry Association, China’s total automobile production and sales has been ranked first in the world for 15 consecutive years. In 2023, the production and sales of automobiles were 30.161 million and 30.094 million respectively, up by 11.6% and 12% respectively. The passenger car market performed well, with production and sales of 26.124 million and 26.063 million respectively, up by 9.6% and 10.6% respectively. The commercial vehicle market has stabilized and rebounded, with production and sales of 4.037 million and 4.031 million respectively, up by 26.8% and 22.1% respectively. The production and sales of new energy vehicles kept booming, with 9.587 million vehicles and 9.495 million vehicles respectively, up by 35.8% and 37.9% year-on-year, respectively. China’s production and sales of new energy vehicles accounted for more than 60% of the global total, ranking first in the world for nine consecutive years. In 2023, China’s automobile exports ranked first in the world, with 4.91 million vehicles exported nationwide, up 57.9% year-on-year, including 1.203 million new energy vehicles, up 77.6% year-on-year.

　　According to the statistics of the Ministry of Public Security, in 2023, the number of cars in China reached 336 million, with 24.56 million newly registered cars. Since 2014, the number of newly registered cars has exceeded 20 million for 10 consecutive years. In 2023, 7.43 million new energy vehicles were newly registered, accounting for 30.25% of the number of newly registered vehicles, from 1.2 million in 2019 to 7.43 million in 2023, showing a rapid growth trend. By the end of 2023, the number of new energy vehicles in China reached 20.41 million, accounting for 6.07% of the total number of vehicles; Among them, the number of pure electric vehicles is 15.52 million, accounting for 76.04% of the number of new energy vehicles.

　　In 2023, the domestic construction machinery industry is still in a downturn. According to the statistics of China Construction Machinery Industry Association, the main manufacturers of loaders of the Association sold 103,912 loaders in 2023, down 15.8% year-on-year. Among them, the domestic market sold 56,552 units, down 30.1% year-on-year; The export sales volume was 47,360 units, an increase of 11.5% year-on-year; A total of 3,595 electric loaders were sold nationwide, 2,435 more than the same period in 2022, with a sharp increase of 209.9%.

　　Iii. Business of the Company during the reporting period

　　(a) the company’s main business and products

　　Triangle tire is a professional tire manufacturer and supplier integrating tire design, manufacturing and marketing. Its core business is tire research and development, manufacturing and global marketing, and its tire business income accounts for 99% of the company’s total operating income. The company’s products cover commercial vehicle tires, passenger car tires, engineering tires, giant tires and special tires, etc. The product service targets include all kinds of automobile manufacturers, construction machinery factories, mines, engineering projects, group customers and tire dealers and consumers in the replacement market. More than 50% of the company’s products are sold to the international market, and the marketing network covers more than 180 countries and regions around the world.

　　(2) Business model

　　The company adheres to the road of global brand building, independent brand, specialized operation, and focuses on the innovation and development of tire science and technology. Through continuous R&D innovation, product upgrading, intelligent upgrading of manufacturing system, global marketing and brand building, and lean management, the company constantly enhances brand value and differentiated advantages of products, takes the road of high quality and sustainable development, and maintains its leading position in the industry.

　　On the supply chain management side, the company has established a long-term close strategic cooperative relationship with high-quality suppliers, and adopted a flexible procurement method combining forward and spot to control the procurement cost of raw materials; On the sales channel side, the original distribution market has deep cooperation with supporting OEMs from product research and development to production, supply and after-sales service. The retail market is dominated by dealer wholesale and retail of listed stores, supplemented by large-scale platform e-commerce and APP digital distribution channels, and the construction of distribution channels and the global development of brands, marketing and services are promoted by establishing branches and international marketing teams in various regions around the world; In R&D and innovation, we adhere to the product technology development strategy of "developing the first generation, producing the first generation, and reserving the next generation", focusing on original inventions to promote various technical research and innovation, continuously optimizing the product structure, realizing the differentiated advantages of products and highly adapting to various regional markets and market segments around the world; At the manufacturing end, the company insists on market orientation, mainly focuses on sales order production, supplemented by small batch flexible production, and meets different demand for single quantity at the same time, so that the company has good scale benefits; The company’s manufacturing system adheres to the direction of intelligent manufacturing and digital operation, promotes the deep integration of the two, and realizes automation, intelligence and lean management in the tire manufacturing process.

　　(3) Market position

　　The company is the leader of scientific and technological innovation in China tire industry, the initiator and forerunner of the development of low-carbon life industry, and a specialized tire enterprise integrating tire design, manufacturing and marketing. Its products serve global users. The company’s project "development of complete production technology and equipment for giant radial tires" won the first prize of national scientific and technological progress.

　　According to the ranking of "Top 100 Enterprises in china rubber Industry in 2024" published by china rubber magazine of China Rubber Industry Association, the company ranks sixth among tire enterprises in terms of operating income from the fourth quarter of 2022 to the first three quarters of 2023. According to the ranking of the top 75 global tires published by Tirebusiness, the company’s annual operating income ranked 25th in 2022. According to the list of the top 36 tire enterprises in 2023 published by tyrepress magazine, the company ranked 25th in operating income in 2022 and 16th in net profit in 2022.

　　Iv. analysis of core competitiveness during the reporting period

　　(1) The brand image lasts for a long time and the brand value continues to improve.

　　Triangle tire was founded in 1976, and it is an excellent supplier of original tires for internationally renowned automobile and engineering vehicle brands. The company has been honored as one of the "Top Ten Influential Brands in China Tire Industry" and "China Brand Power Index (C-BPI) Ranking" for many years. In March 2013, it became the first batch of national industrial brand cultivation pilot enterprises. In May 2021, the company won the high-end brand cultivation enterprise in Shandong Province in 2021, and was selected as the first batch of "Good Shandong" brand enterprises in March 2022. Since 2010, it has won consecutive awards in Caterpillar’s global supplier quality evaluation project. In 2023, it won the "Global Excellent Supplier" (SER) (the 11th time it won the highest standard evaluation), and won the "Excellent Supplier", "Excellent Quality Award" and "Excellent R&D Award" awarded by (), China FAW, Shaanxi Automobile, Futian Revo, Shandong Lingong, Zhengzhou Nissan and Sanyi. For the 16th time in 2023, we joined hands with BAIC Group to serve the National "Two Sessions"; In December 2023, it was selected into the first batch of national "Thousand Enterprises and Hundred Cities" trademark brand value promotion action list.

　　(2) Strong R&D strength and strong independent innovation capability.

　　The company is a national high-tech enterprise, a national intellectual property demonstration enterprise, a national technological innovation demonstration enterprise and an industrial product green design demonstration enterprise. It has established national scientific research platforms including the national recognized enterprise technology center, the national engineering laboratory of tire design and manufacturing technology, the national industrial design center and Post-Doctoral Research Center, and set up a technology research and development center in Akron, USA. With scientific and technological strength, in 2023, the company was listed as "All-staff Innovative Enterprise in Shandong Province" and "Standard Innovative Enterprise Plan Project in Shandong Province".

　　By the end of the reporting period, the company had obtained 922 patents, including 92 invention patents, 52 international patents, 1 national science and technology award and 16 provincial and ministerial level science and technology awards. Presided over and participated in the formulation of national or industrial standards, 136 items were published, and participated in the formulation of international standards, 11 items were published. He represented China at the United Nations Vehicle Regulations and Standards Forum for 13 times, and was one of the main framers of national and industrial standards in the tire industry.

　　(3) Deepen the integration of industrialization and information technology and intelligent manufacturing, and realize the digital operation of enterprises.

　　The new smart factory built by the company is highly integrated with the new generation of information systems (ERP, PLM, MES, WMS, EAM, etc.), Internet of Things technology, big data technology and machine vision technology. The production equipment is highly integrated, intelligent and digital, and the whole production process runs automatically and efficiently. The productivity and production efficiency are greatly improved, and the uniformity and stability of product quality are greatly guaranteed. The indicators such as high speed, durability, noise and fuel saving have reached the international advanced level.

　　The new generation of information technology is deeply integrated with the marketing system, technology research and development system, management system and supply chain system, and the overall coordination of enterprise management activities is realized, the operation efficiency of enterprises is improved, the operating cost is effectively reduced, and the decision-making process is efficient and intelligent.

　　(four) product and quality management benchmark international advanced standards.

　　The company is committed to building a digital, information-based and intelligent management system, and comprehensively improving the quality of its products and management by using innovative quality thinking and mature quality methodology. Absorb the advanced management concepts of excellent OEMs, carry out quality management in the whole value chain, and improve and upgrade the company’s quality management system. The company has passed ISO9001, QS-9000, ISO/TS16949, IATF16949 quality management system certification, providing domestic and foreign consumers with high added value and high quality products and services.

　　The company’s product design and manufacturing meet the requirements of three international standards, namely, European Union ETRTO, American TRA and Japanese JATMA, as well as advanced market technical standards, such as European Union Labeling Act and US Environmental Protection Agency SMARTWAY. The products have been officially certified by China CCC, EU ECE, US DOT and other major countries or economies in the world; The wet grip, rolling resistance, noise and other indicators of the company’s passenger car tires and commercial vehicle tires have reached the second stage standard of the European Union Labeling Act, as well as the regulatory standards of Japan, South Korea, Brazil, international Gulf organization GSO and Saudi Arabia SASO.

　　With excellent product quality and quality management ability, Triangle Tire has won the famous brand products in China, the first Shandong Provincial Governor’s Quality Award, China Quality Integrity Enterprise, the first batch of "Three Tong" recognized tire enterprises, AA-level certificate of market quality credit rating, "Taishan Quality" certificate, "Shandong Regional Class A Production Enterprise" certificate, "2021 Shandong Quality Brand", national product and service quality integrity demonstration enterprise, national quality inspection stable qualified products and national quality.

　　(E) Global marketing layout

　　1. International market

　　First, the marketing network covers more than 180 countries and regions around the world, and the developed economies on six continents keep pace with the development of emerging markets. The balanced market layout provides the company with a broad strategic depth to cope with the complex international trade situation and capture market opportunities in different regions of the world in time.

　　Secondly, the supporting customers and end users in the international market are all over the world, mainly including: American Caterpillar Company, Volvo Construction Machinery Company, Case New Holland Company, Hyundai Korea, Doosan Korea, mackesey Trailer Factory in Australia, () India Factory, Sany India Factory, Terex Italy and ETOP； Slovakia; Mexican Simax Group, Nigerian Dangote Group, UAE Aluminum Group, UAE dubai international airport Company, Swiss Lafarge Haorui Cement Plant and other internationally renowned enterprises.

　　Thirdly, localized marketing branches and teams have been established in North America, Central and South America, Europe, Australia, Middle East and Africa, Southeast Asia, India and other regions, which has rapidly promoted the global development of brand, marketing and service, and supported local distributors to establish more than 600 triangular brand stores.

　　2. Domestic market

　　Supporting business: directly provide supporting services for commercial vehicle tires, passenger vehicle tires and engineering tires for more than 50 automobile manufacturers and more than 20 construction machinery manufacturers such as China Heavy Duty Truck, Shaanxi Heavy Duty Truck, China FAW, Sany Group, (), Yutong Group, Jinlong Group, Jiangling Group, Jianghuai Group, SAIC-GM-Wuling, Zhengzhou Nissan, Geely, Caterpillar (China Factory), Longgong, Xugong and Shantui.

　　Replacement business: The marketing network model of product lines has been established, and professional marketing teams such as commercial vehicle tire replacement market, passenger vehicle tire replacement market, engineering tire replacement market and giant tire service have been set up, forming a marketing system mainly focusing on dealer wholesale and retail of terminal listed stores, supplemented by other sales models such as direct supply by large group units such as PetroChina, and the marketing network covers more than 80% of counties and cities in the country.

　　3. Online sales

　　The company develops new sales models and new markets. In view of the high degree of informationization in the Japanese market and the large number of consumers using online shopping, we have expanded cooperation with Japanese dealers in the passenger car tire market, and adopted online orders, designated delivery locations and instant express delivery to provide timely and efficient services to consumers and enhance market share. In order to adapt to the new trend of consumption in China, Tmall flagship store and JD.COM franchise store will be set up on the mainstream e-commerce platform for marketing to online users, digital distribution will be carried out through self-built professional APP service software, and sales of online purchasing platforms of large groups such as "Guotie Mall" will be actively participated, so as to interact with end consumers through the Internet, understand users’ needs and continuously enhance online brand awareness.

　　(six) the product range is complete and leading, and it is fast and forward-looking to adapt to the market development.

　　The company focuses on tire technology research and innovation, and promotes product upgrading and structural adjustment to meet the needs of users and automobile manufacturers in different markets around the world for green, low carbon, safety, comfort, durability, handling and intelligence.

　　1. Commercial vehicle tires are the company’s dominant products, of which tubeless products account for more than 70%. The main products include: medium and long-distance series with high mileage and low fuel consumption, high wear-resistant and low fuel consumption bus (including new energy vehicles) series for urban or intercity passenger transport, medium and short-distance series with heavy load resistance for national highways, provincial highways and ordinary hard pavements, and industrial and mining series with load resistance and pricking resistance for paved/unpaved roads; In addition, there are special transportation series products with the characteristics of safe and all-weather use for multi-environment adaptability. In 2023, 12.00R20 high-load and high-wear products were developed for the short-distance and heavy-load market. In order to improve the bearing capacity of light truck products in high-speed transportation, 8.25R16LT high-performance light truck products are developed. In view of the demand for medium and long-distance tire products in Europe and other markets, a series of products with high mileage S06 all-wheel position and D09 driving wheel position have been developed. Combined with the special needs of non-market in Southeast Asia and the Middle East, special products for tubeless mining areas have been developed. In addition, a series of products such as new energy bus, ultra-low rolling resistance products for long-distance transportation and wide-base tubeless products have been developed.

　　2. Providing consumers with a safe and comfortable driving experience is the goal of triangle passenger car tires. Product series: summer tires, mainly including ultra-high performance tire series (including run-flat tire series) with the main characteristics of handling response and sportiness, high performance tire series with the balance of performance, comfort and safety, SUV-HT series with urban pavement as the main use, SUV-AT all-terrain tire series with mixed road conditions of urban and unpaved roads, and economical tire series with high mileage and low fuel consumption as the main goal. SUV-MT mud tires for off-road enthusiasts and outdoor driving, commercial light truck tires with high load and mileage, and high-performance summer light truck tires with good wet braking performance, fuel economy performance and wear balance; Winter tires, mainly including ordinary car snow tires series, light truck snow tires series, as well as car studded snow tires series and light truck studded snow tires series, are widely used in the triangular winter tires in Northeast China, Europe, North America, Japan and other markets, and their safety, energy saving and comfort have reached the international advanced level. In addition, the company has developed high-performance winter tires and all-season tires for the use environment in Central Europe and other regions; According to the characteristics of taxis, a series of special tires for taxis were developed. In view of the rapid development of new energy and electric vehicles, special tires suitable for their working conditions are introduced. In 2023, EffeXSport was introduced to meet the market demand of high-performance tires and special tires for new energy vehicles at home and abroad.ReiaXTouring and EffeXSUV three series of high-performance tire products (including EV and silent cotton series) have been fully introduced to the market. In addition, China-Europe all-season light truck tires will also be launched to meet the needs of regional market segments.

　　3. According to different working conditions and use environments, Triangle has developed ten series of engineering tire products, which can provide reliable products and services for loaders, rigid dump trucks, articulated trucks, scrapers, graders, mobile cranes and special vehicles, underground mining machinery, road rollers, desert exploration machinery, ports and industrial machinery. The company is one of the most important supporting suppliers of engineering tires for the top ten well-known construction machinery giants in the world. The triangular giant engineering radial tires have broken the international monopoly in the field of construction machinery with excellent technical status and brand advantages, and have been put on the market in an all-round way. In 2023, the company realized mass production of high-speed engineering radial tires and new energy wide-body dump truck tires, and ultra-high load giant engineering radial tires were selected into the list of "Made in Shandong-Qilu Boutique".

　　4. "Triangle" special cross-country radial tire series products serve the market with quality characteristics such as specification serialization, pattern differentiation, high-speed lightweight and diversified protective functions. At the same time, the special industrial radial tubeless series tire products are matched with various types of beam carriers such as 900-ton and 1000-ton, which actively contribute to the national engineering construction.

　　V. Main operations during the reporting period

　　During the reporting period, the company realized an operating income of 10,421,725,100 yuan, an increase of 13.03% over the same period of last year; The operating profit was 1,615,439,600 yuan, an increase of 93.92% over the same period of last year; The net profit was 1,396,563,300 yuan, an increase of 89.42% over the same period of last year; The net profit attributable to shareholders of the parent company was 1,396,308,200 yuan, an increase of 89.29% over the same period of last year.

　　VI. The Company’s Discussion and Analysis on the Company’s Future Development

　　(A) the industry pattern and trends

　　1. Pattern

　　The tire industry as a whole is a relatively mature market, and the current global tire market has entered a stable stage of total volume. Specifically, the tire markets in Europe and America are in a stable stage, and the increase of the industry is mainly concentrated in Asia-Pacific, Middle East, Africa and South America.

　　Thanks to the rapid growth of the automobile industry and the huge number of cars, the tire industry in China has developed rapidly, and its output has been ranked first in the world since 2006, accounting for 35% of the total tire output in the world. China tire enterprises continue to exert their efforts in product performance and brand channels, and their competitive strength continues to improve. They compete and coexist with foreign capital and joint ventures in China, and their foreign market share has steadily increased, showing an upward infiltration trend.

　　In 2024, China tire industry will face great opportunities and challenges. The rapid growth of new energy vehicles in China, the steady increase of market share of China brand passenger cars, the rapid growth of automobile exports and the expansion of overseas layout have brought new development space for China tire industry; However, the increasing trade friction, technical barriers, product homogeneity and the gap between basic research and brand building with international giants also need us to face and make continuous efforts.

　　2. Trends

　　(1) The tire industry has entered a new stage of high-quality development.

　　With the slowdown of the automobile industry and the double carbon strategy, the development mode of domestic tire enterprises has been adjusted from quantitative expansion to high-quality development. As a tire industry with intensive investment, high fixed expenditure and a large proportion of raw material cost, it is gradually changing to green and intelligent. It is becoming the development direction of the industry to use green raw materials and adopt clean production technology to produce green tires, so that the factory can achieve pollution-free and zero emission, and the products can achieve safety, energy saving and environmental protection.

　　(2) Continuous optimization of tire product structure.

　　Radial tire has become the leading product in the global tire market, accounting for more than 94%; The tire product structure has been continuously optimized, and the product specifications have been continuously increased. The proportion of large size, high performance and ultra-high performance tires for passenger cars and tubeless tires for commercial vehicles has gradually increased. With "driving experience" and "safety performance" becoming the focus of consumers’ attention, in order to improve the mileage and performance of automobiles, tire products are developing in the direction of light weight, low rolling resistance, durability, safety, environmental protection and comfort, and high-performance and ultra-high-performance tires such as safe tires that run short of air, low rolling resistance tires that save automobile fuel and low-noise silent tires will gradually become the mainstream; With the rapid development of electric vehicles, special tires for electric vehicles have become a new growth point in the tire industry. In recent years, self-repairing tires and smart tires have become popular, and non-pneumatic tires have also entered the stage of research and development, road test and commercialization. The demand for differentiated products in different markets is increasingly prominent.

　　(3) The concentration of the industry continues to increase.

　　In recent years, under the background of actively coping with climate change, protecting ecology, controlling pollution, saving energy and reducing carbon, tire and upstream and downstream industries are also in a critical period of "differentiation", "integration" and "reshuffle", and the industrial environment and market order have a tendency to change for the better, and the living space for low-end production capacity and vicious competition will become smaller and smaller. Market resources and industrial resources are accelerating to be concentrated in the leading enterprises with core competence and brand strength through scientific and technological innovation, intelligent manufacturing and optimization of production capacity layout, and the industrial concentration will be further enhanced. In 2022, there were 370 domestic tire production plants included in the National Bureau of Statistics; According to the statistics of Tire Branch of Rubber Industry Association, the number of factories producing radial tires (passenger cars, trucks and construction machinery tires) accounts for about 48% of the total number. The scale of these tire factories is far larger than that of other tire enterprises, and their output accounts for 90% of the total output. In 2022, the output of 110 tire enterprises in member units accounted for about 83% of the national tire output, and the top 10 enterprises accounted for nearly half of the national tire output.

　　(4) Intelligent manufacturing has become the long-term development trend of tire industry.

　　The trend of tire consumption is developing towards high-quality, high-performance and environment-friendly tires. In order to ensure the production efficiency and the stability of product quality, advanced tire enterprises are combining information technology with traditional manufacturing fields, and the manufacturing equipment is automated, informationized and intelligent, and the green manufacturing technology has become the development direction. At present, more than a dozen enterprises in China have obtained the pilot demonstration project of intelligent manufacturing of the Ministry of Industry and Information Technology.

　　(5) Branding and internationalization have become industry trends.

　　In the face of highly fierce competition, branding and internationalization have become the development trend of tire enterprises. In recent years, China’s tire enterprises have actively promoted the internationalization strategy and laid out in Southeast Asia, Europe, Africa, America and other places. China’s tire enterprises have formed an annual production capacity of nearly 100 million pieces in overseas markets.

　　(6) Tire raw materials are developing towards low carbon, environmental protection and green.

　　Due to the constraints of resources and environment, the production capacity or varieties of some tire raw materials are limited, which restricts the selection of product materials and the design cost. New raw materials such as rubber, reinforcing materials, skeleton materials and additives play an important role in the breakthrough and improvement of tire performance. The development and application of new green, environmental protection, high performance and some new bio-based materials are becoming more and more important.

　　(II) Company development strategy

　　At present, global inflation is slowing down but still at a high level, geopolitical conflicts have not eased, and international trade barriers and fragmentation have intensified. China is in a critical period to promote the transformation of development mode and the transformation of old and new kinetic energy. With the introduction of domestic active macro policies, the prospect of consumption recovery is clearer and economic development is improving for a long time. In 2024, the company will firmly develop its main business, focus on the national requirements of accelerating the development of new quality productivity and solidly promoting high-quality development, make full use of the domestic industrial system and talent advantages, seize domestic and foreign market opportunities and new energy vehicle development opportunities, take technological innovation as the foundation, adhere to the dual-wheel drive of brand building and market expansion, make efforts to promote digital, intelligent, green and low-carbon transformation, and firmly take the road of global brand and high-quality development.

　　1, adhere to the independent brand as the core, the main and deputy brands develop together, build a diversified brand system and differentiated promotion strategies, strengthen the orderly and coordinated development of products, brands and channels, and constantly enhance the brand image.

　　2. Adhere to innovation-driven development. Optimize the technical talent pool, improve the collaborative innovation system for Industry-University-Research, and constantly stimulate and guide the innovation vitality; Based on the global market and technology development trend, combined with the national "double carbon" strategy, focusing on the research and development of new materials, new structures, new technologies and new processes, supported by three innovative platforms, we will focus on carbon reduction projects, develop low-carbon energy-saving tire production technologies, and continuously improve the development level of tire products in terms of lightweight, high-end, green and intelligent.

　　3. Adhere to market orientation. Strengthen the development and maintenance of channels, further promote the sinking of channels, strengthen the construction of brand stores at home and abroad, optimize the market layout of "all over the sky" and enhance market service capabilities; Pay attention to the iteration of product system renewal, constantly improve the product structure, increase the development and marketing of new energy-specific products, and constantly enhance the differentiated advantages of products.

　　4. Continue to promote the deep application, integration and innovation of digital technology in manufacturing, R&D, management and operation platforms, promote production and operation efficiency with information technology, improve lean management level and promote the high-quality development of the company.

　　(3) Business plan

　　Combined with the current economic situation, market trends and external environment, in 2024, the company will adhere to the development of the main tire industry, take market demand as the guide, adhere to the core of global brand building strategy, take scientific and technological innovation as the driving force, further promote the integration of industrialization and industrialization, continuously improve the level of refined management, and promote the sustained and healthy development of the company. It is planned to produce 26 million tires of various types throughout the year. Focus on the following aspects:

　　1. Marketing and brand promotion

　　(1) Continue to advertise high-speed rail, focusing on 26 high-speed rail lines such as Beijing-Shanghai, Beijing-Guangzhou, Longhai, Chengdu-Chongqing and Guiguang, and customer groups in more than 400 cities in 28 provinces, municipalities and autonomous regions across the country, and support and encourage dealers to carry out brand promotion, social welfare and charity activities to enhance brand image and influence; Unify and standardize brand promotion materials, and promote triangle brands through Tik Tok new media, webcasting, WeChat and other channels and means; Hold product launches, participate in exhibitions, sponsor competitions, etc., and expand brand awareness.

　　(2) Improve the diversified brand system, adhere to the position of the triangle brand, promote the market layout and channel construction of brands such as DIAMONDBACK, Power Si Tong, Bailuda and Veluchi in various regions, and make use of the differentiation of products, channels and prices to complement the triangle brand.

　　(3) Continue to develop new channels and further enhance channel management capabilities. Maintain and consolidate existing customers and work closely with distributors to expand offline and online sales channels and product promotion models; Further develop weak markets, enrich the network channel system, and implement the construction of new retail terminals; Use digitalization to empower marketing, and use CRM system to improve the operation quality and efficiency of sales business; Continue to promote "tire insurance" to improve channel density and network quality, further promote channel sinking, and lay the foundation for digital marketing; Give full play to the geographical advantages of overseas teams and actively develop end users, group users, bidding projects and retail channels.

　　(4) Consolidate and develop supporting businesses. Ensure the stable supply of core OEMs and continuously increase the matching share of large-size tire products; Further expand the supporting business of high-end vehicles, special vehicles, electric buses, electric commercial vehicles, sanitation vehicles, road buses and other vehicles.

　　(5) Continuously optimize the product structure, enhance the performance and market competitive advantage of mainstream products, keep pace with the development of electric vehicles, and speed up the development and improvement of electric vehicle tire product series.

　　2, technology research and development and innovation

　　(1) Carry out industrialization research and application of new equipment technologies such as direct pressure electromagnetic vulcanization (including single external temperature) and heating nitrogen vulcanization for passenger car tires; Strengthen the research of belt winding technology and expand the application scope of technology; Promote the improvement of product process quality and performance and reduce energy consumption.

　　(2) Strengthen the iteration of product system renewal, and improve product performance and market competitiveness through the application of new designs, new materials and new technologies.

　　① Commercial vehicle tires: continuously reduce the rolling resistance of products, focus on the development of ultra-low rolling resistance, driving wheel position, all-wheel position, mixed pattern and high-load mining products and exclusive products of new energy vehicles (dump trucks, mixer trucks and other heavy-duty vehicles), and expand the development of third-generation public transport products in series to further enhance the market share in the field of new energy public transport; In view of the international market’s demand for 3PMSF product certification, we will continue to improve the wear performance of the products on the basis of the original products.

　　② Passenger car tires: further optimize and integrate the product line, and accelerate the product update iteration; On the basis of enriching and improving the comprehensive performance of existing products, we will comprehensively promote the design, development, product layout and promotion of new energy automobile tires, and focus on developing tire products with excellent comfort, longer driving mileage, extremely low rolling resistance and good braking and handling performance through brand-new pattern design, contour design, new material application, lightweight design and process technology optimization; In addition, comprehensively improve the comprehensive performance of passenger car tire heavy-duty products to meet the growing market demand for new energy micro-cards/light trucks; Optimize the snow tire product line to meet the differentiated needs of different markets such as Europe.

　　(3) Engineering tires and giant tires: focus on the development of rigid dump trucks with narrow foundation, underground mining, graders, wide-base transportation and other products; Optimize and improve the comprehensive performance of existing products, and further improve the service life of giant tire and large-size narrow-base radial tire products; Closely around the supporting work with Caterpillar, Sany, Lingong Heavy Machinery Co., Ltd., Longgong, Great Wall Heavy Industry Co., Ltd., we will expand the supporting business of tires for underground operation vehicles.

　　(4) Special tires: according to the performance requirements of all-terrain vehicles for tire products, expand the specifications and models of a new generation of all-terrain off-road tire patterns and reserve product resources; Develop tire products suitable for heavy off-road vehicles and special off-road vehicles in desertification areas.

　　(3) For aviation tires, the airworthiness certification of front main tires of C919 and A320 will continue, and the development of front main tires of B737-800 will be carried out at the same time.

　　3. Deep integration of industrialization and modernization

　　Continue to deepen the integration of industrialization and modernization. In accordance with the principle of "improving quality, increasing efficiency, reducing staff and reducing consumption", we will use new technologies and new products to promote technological innovation in the field of equipment and automation, continuously improve the level of informationization, automation and intelligence of equipment in each base, reduce the labor intensity of operators, improve the operation quality and competitiveness, and ensure the healthy operation and development of the company; Guided by "digitalization and intelligence", we will promote the deepening and innovative application of information systems and form a virtuous circle of digitalization promoting business innovation. Promote the improvement of information service level, implement the system concept of "no human intervention", improve the stability and robustness of information system, solve the "last mile problem" of software application, and serve the operation and development of the company.

　　4. Green and low-carbon development

　　Market-oriented, lean management as a guarantee, effectively integrate internal resources, vigorously promote the development of low-carbon life, continuously improve product quality and production efficiency, and improve market matching rate. Strengthen the technical transformation and filling of equipment, replace the low-capacity machines with the whole machine, optimize and improve the equipment accuracy of conventional machines, streamline the number of machines, reduce the labor cost and improve the overall productivity level; The vulcanizing machine of commercial vehicle tire production line in Hua Mao No.1 District was upgraded. Continue to upgrade the environmental protection facilities, upgrade the sewage treatment station and waste gas treatment facilities of Hua Mao Branch, increase the air cleaning equipment of Hua Mao and Huayang, and improve the waste gas treatment standards.

　　(4) Possible risks

　　1. International trade risks

　　In recent years, the United States, Brazil, the European Union, South Africa, India, Egypt and other countries and regions have launched many anti-dumping and countervailing investigations on China tires, and the scope of the investigation has gradually increased; At the same time, international trade protectionism prevails. Since 2018, the United States has imposed punitive tariffs on tire products produced in China. The deterioration of local economic environment and the tense geopolitical situation in some countries may cause local restrictions on supply and sales, which will adversely affect the company’s business. The company’s products are sold to more than 180 countries and regions, and overseas sales account for more than 50%. International trade risks have a certain impact on the company’s export business. The company will continue to enhance the competitiveness of its products in the global market by developing emerging markets, vigorously exploring blank markets and intensive cultivation in the global market.

　　2, the global market competition risk

　　There are many tire manufacturing enterprises in China, with overcapacity. The well-known foreign tire enterprises have obvious brand advantages in the middle and high-end market, and the international trade and technical barriers of tire products are escalating. The tire industry is facing increasingly fierce market competition. Through the advantages of scientific and technological innovation, intelligent manufacturing and global layout, the company actively grasps the market development trend, strives for product quality and performance, and maintains a high level of technological innovation capability.

　　3. Risk of exchange rate changes

　　The settlement currency of the company’s export business is mainly US dollars, and the exchange rate of US dollars against RMB fluctuates greatly, which will affect the company’s overseas sales and benefits. The company imports natural rubber, equipment, USD liabilities, etc. to reduce foreign exchange exposure, and at the same time, in the environment of two-way fluctuation of RMB exchange rate, it implements exchange rate locking through various means such as instant and forward settlement, so as to reduce the impact of exchange rate fluctuation on the company’s operation.

　　4. Risk of cost fluctuation

　　Natural rubber and synthetic rubber are the main raw materials for tire production, and their prices are affected by many factors, such as international and domestic economy, industry supply and demand, weather conditions, etc. The fluctuation of raw material prices such as rubber and carbon black has a great impact on tire production costs. By establishing long-term strategic partnership with key suppliers, the company judges the price trend of raw materials market, grasps the opportunity of low market price, and timely purchases incrementally to ensure the effectiveness of supply channels. Through a comprehensive and systematic analysis of the fundamentals of supply and demand of raw materials, we can grasp the purchasing rhythm, adjust the resource reserve and effectively control the cost fluctuation.

　　70 years of hard work, 70 years of change, 70 years of ambition.

　　Artists bathed in the bright morning sun, embraced the fields of hope, felt the leap of the times, and couldn’t help calling: All days, all days come, let me weave you, weave you with the golden thread of youth and the wreaths of happiness! I want to dedicate the most beautiful songs to you, my mother and my motherland!

　　With love for the motherland and sincerity to the people, artists not only jump and sing on every branch like birds, but also soar from the sky like eagles. They sing about the great times, the beautiful life and the most beautiful strugglers.

　　就这样，70年光阴化作一首深情的歌，一支蹁跹的舞，一幅多彩的画，一句动人的诗。岁月如歌，歌也浓缩了岁月。

　　在举国欢庆的幸福时刻，艺术家们向伟大祖国献上最崇高的敬意和最真诚的祝福！

　　——编者

　　见证历史 再创美好未来

　　1949年，我参加了开国大典群众游行。随后，作为中央美术学院一年级学生，我根据开国大典之夜人们在天安门前提灯游行的情景，创作了有生以来第一幅作品《新中国的旗帜升起来了》，这幅作品还获得学校创作竞赛奖。从那时起，在国家培养下，我逐渐成长为一名油画家，融入新中国油画艺术发展进程，参加和组织很多重要活动、重要工作。

　　新中国成立以来这70年间，因为国家重视、画家进取，油画家队伍迅速壮大，艺术水平大大提高。如今，中国油画已成为新中国美术事业中一支重要力量，广为人民所喜爱，也受到世界各国观众和评论家高度评价和热情赞扬。在庆祝新中国成立70周年之际，我为我们国家在各个领域取得的伟大成就感到自豪，衷心祝愿我们的祖国一天比一天更加繁荣富强！

　　(Zhan Jianjun, painter, professor of Central Academy of Fine Arts)

　　Concentrate on creating and telling the story of China

　　This year is my 60th year as an artist. I caught up with the good times, and the cultivation of the party and the country made me grow from an ordinary folk artist’s son to a new China folk art professional actor; It is the audience’s love for storytelling, which makes me feel the unremitting motivation to do this career well. Today, I am full of gratitude, thanks to the party, thanks to the country and thanks to the audience.

　　Since the founding of New China, China’s Quyi has made great progress. Quyi people have changed from folk artists to new China literary and art workers, and their social status has been greatly improved, becoming an important force in the construction of socialist spiritual civilization.

　　On the occasion of the 70th anniversary of the founding of New China, as an old actor who has been an artist for 60 years, I sincerely wish the motherland prosperity and development. As a Quyi actor trained in New China, I want to write more books, speak more books, tell the story of China in the form of storytelling, and do a good job in the promotion and inheritance of Chinese excellent traditional culture; I also want to sum up the experience of storytelling creation and performance, arrange excellent bibliographies for future generations, train storytelling talents, and contribute to the development of Quyi.

　　(Liu Lanfang, storyteller, former chairman of Chinese Quyi Artists Association)

　　Create with passion and describe the times.

　　As an artist, how lucky I am to share the same fate with New China!

　　This year marks the 70th anniversary of the founding of New China. Personally, it is also the most memorable year in my life: at this time 40 years ago, I started to create the oil painting Father. At that time, the most simple and sincere initial intention was to pay attention to reality, reflect life and describe the largest field of China society — — Rural areas and the largest groups — — Farmers.

　　As the first batch of art students to study abroad after the resumption of the college entrance examination, I have the honor to witness the historical process of China’s reform and opening up for more than 40 years; I am fortunate to learn from China’s history, culture and tradition, and at the same time learn from the rich resources of global art history in the era of opening up the country and facing the world; Fortunately, while taking root in China’s real life, it is also in line with the era of globalization … … It is this background of the times that has made our generation of literary and art workers so that we can use our creativity and imagination to write footnotes for the times with our own brushes.

　　It’s the 70th anniversary of the founding of New China, and I hope I can make more and better artistic creations to present my motherland!

　　(Luo Zhongli, painter, Professor sichuan fine arts institute)

　　Start from me and build a beautiful home together.

　　In the 1990s, I went to Hollywood to film, where no one knew me. They would ask "Who is Jackie Chan", and few of them had seen China movies, let alone understood the development of China. After more than 20 years, great changes have taken place in China. Take China’s films as an example. Now many countries value China’s film market and respect China’s filmmakers, because we are supported by the great China people and the increasingly powerful motherland. Film is the language of the world. Chinese filmmakers are knowledgeable and broad-minded. Through cooperation and strengthening research and development, the future of China films is limitless.

　　China has a population of nearly 1.4 billion, and it is the best patriotic action for everyone to do their job well. Before Hong Kong’s return to China, I was making films to promote China culture. Now, I am doing all the work in cultural relics protection, environmental protection and poverty alleviation, hoping to play a role. Just like that song: "China is my country, home is my home, I love my country, I love my home!" " I love my country, we should join hands to build a beautiful home!

　　(Jackie Chan, film and television actor, vice chairman of China Film Association)

　　The era of singing calls for new miracles.

　　The establishment of People’s Republic of China (PRC) is one of the most important events in the 20th century. It rewrote the historical process of world development, completely changed the fate of people of all ethnic groups in China since modern times, and made our nation stand in the east of the world after countless hardships and vicissitudes. As a poet who lived and grew up in the embrace of this great country, my works have been marked with distinct Chinese culture since I wrote my first poem. My poems have always been linked with the land, rivers, forests, mountains and endless sky of the motherland. I will always praise and sing the industrious, simple, kind and intelligent people in this land. This great country, composed of 56 nationalities, is creating one great miracle after another in human history. As a poet, I am fortunate to live in such a new era. The vivid practice of the people to create a better new life has provided us with unlimited possibilities for writing new epics. The poet should not only be a witness but also a participant in this glorious cause that the people of China are engaged in. More importantly, he should use his poems to record and praise this era that has created miracles and will continue to create miracles.

　　（吉狄马加，诗人，中国作家协会党组成员、书记处书记、副主席）

　　更上层楼 迎接新的辉煌

　　1949年，“解放区的天是明朗的天”处处响起，然后是“五星红旗迎风飘扬”的歌声唱遍神州。10月1日，我敲着腰鼓来到天安门广场，当阅兵开始的时候，我再一次告诉自己，“这是我们的军队，我们的共和国！”

　　中国共产党是个为人民谋幸福的党，中华人民共和国是个朝阳般求新求发展的大国！70年生聚，70年经验，70年奋战，人民的奋斗创造了历史奇迹。今日之中国，已经是日月新天，日益振兴，中国梦正在变成人民共和国的现实。

　　新中国70年是人民的70年，也是我的成长、我的坎坷、我的努力、我的50卷1800万字作品的70年。新中国70年，就是我的主题，我的激情，我的歌唱，我的纪念，我的祝愿！

　　此刻，更让人想起先行者们破壁图强、以血荐国的初心。梁启超先生说：“空言爱国，无救于国，若思救之，必藉人才。”孙中山先生说：“革命尚未成功，同志仍需努力。”鲁迅先生说：“我以我血荐轩辕。”毛泽东同志吟咏的是：“春风杨柳万千条，六亿神州尽舜尧”！

　　最高领袖总书记指出：“我们要以识才的慧眼、爱才的诚意、用才的胆识、容才的雅量、聚才的良方，广开进贤之路”。

　　70年成就辉煌，未来更上层楼。聚才进贤是重要保证，也是我对伟大祖国的祝愿。

　　（王蒙，作家，原文化部部长）

　　团结实干 成就伟大复兴

　　每到国庆，心中都会生出一种美好的家国情感。我珍惜和深爱我的祖国，因为我伴随着新中国一起成长，我的命运与新中国历程已经融为一体。我关切着国家，更关切国家的未来。我对未来充满信心。

　　In the past 70 years, I am proud of the strong vitality and lasting and unique charm of our national culture, proud of the tenacity, diligence, enterprising and endless creativity of our people, and moved by every outstanding new achievement of our country today.

　　I am over 70 years old and still full of passion for life. I would like to do more work for children’s tomorrow, tell them the essence of traditional culture and encourage them to carry it forward. As an intellectual, I am responsible for the healthy development of society and the progress of civilization, and I will spare no effort to do so. Only by uniting and working hard can we usher in the great rejuvenation of the Chinese nation.

　　(Feng Jicai, writer and painter, Dean of Feng Jicai Institute of Literature and Art, Tianjin University)

　　Strengthening academics and boosting literary and artistic construction

　　Systematic research and comments on modern literature began after the founding of New China. Yaoyao’s Draft of China’s New Literature History is the foundation work in this field. After the reform and opening up, we "green peppers" dare to write Thirty Years of Modern Literature in China, which is also driven by the tide of ideological emancipation. I think it is really emotional.

　　Over the past 70 years, this discipline has always been advancing, linked with the national destiny, and now it has extended to the study of contemporary literature, forming a relatively mature discipline pattern and making outstanding contributions to university literature education and contemporary literature creation. 70 years of wind and rain have cultivated the discipline’s character of "stressing" and "grounding", and it is following the drums of the People’s Republic of China and embarking on a new journey of literary and artistic construction.

　　（温儒敏，学者，北京大学教授）

　　锻造文学 提升文明高度

　　文化是立国之本。

　　我从童年开始用汉字阅读，青年时代开始用汉语创作，我对“祖国”一词有真切的认同感。汉语是流淌于华夏土地几千年的天然乳汁，我的心灵所需要的所有养分，都是由她一滴一滴、一个字一个字喂养给我。汉语是我的精神文化之母，倚仗她的抚育和教诲，我得以自立成人。我用母语写作，在写作中度过我的大半生。我要把我的母语编成故事、变成人物、化成情感，回报我的读者们——所有读者都是我的兄弟姊妹。

　　文学和语言的命运也反映国家命运。新中国成立70年来，文学书写与新中国一起，经历曲折发展、不断更新的多个阶段，文学作品语言越来越鲜活、真实、生动，显示着我们文明程度正在不断提高。

　　（张抗抗，作家，中国作家协会副主席）

　　稳中求进 继续乘风破浪

　　新中国迎来70华诞，我们这一代人见证伟大祖国繁荣发展、日新月异。从新中国成立初期艰苦奋斗、筚路蓝缕，到改革开放后开拓创新、蒸蒸日上，中国迈向前进的每一个步伐，都凝聚着中国共产党的智慧与气魄，都饱含着亿万中国人民的勤劳与拼搏。

　　Under the correct leadership of the CPC Central Committee with the Supreme Leader as the core, all the people of China rolled up their sleeves and worked hard to overcome difficulties and deepen reforms, so that China, the great ship of the East, could ride the wind and waves and make progress steadily! In order to realize the "Chinese Dream", hundreds of millions of people in China are striving for a new era and welcoming the great rejuvenation! Bless the great motherland for its new glory!

　　(Gong Hanlin, actor of China Radio Art Troupe)

　　Sharpen art and promote national integrity

　　On the occasion of the 70th anniversary of the founding of New China, as a Peking Opera actor who has been an artist for 47 years, I am filled with emotion. The establishment of New China 70 years ago was a new life for Peking Opera, and Peking Opera also participated in and witnessed the vicissitudes of New China 70 years ago.

　　Our generation of Peking Opera people grew up in the new China, and walked with the reform and opening up. Our life choices and the road to art are closely related to the national development and reform, and our destiny is shared. The reform and opening up have strengthened our development path of Peking Opera, and the rapid economic and social development has brought us dignity and honor. The policies and measures to carry forward China’s excellent traditional culture have prompted us to continue to inherit and innovate, and the persistence and advocacy of cultural self-confidence have spurred us to push Peking Opera to the world. Looking forward to the future, Peking Opera will certainly play a more important role in the historical process of the great rejuvenation of the Chinese nation. We Peking Opera people will also integrate into the great era and into the historical torrent with excellent works that eulogize patriotism and promote national integrity.

　　(Yu Kuizhi, actor of China National Peking Opera Theatre)

A history of human development is a history of civilization from "the kingdom of necessity" to "the kingdom of freedom". General Secretary of the Supreme Leader pointed out at the forum on cultural inheritance and development: "Chinese-style modernization gives Chinese civilization modern strength, and Chinese civilization gives Chinese-style modernization a profound foundation." Chinese civilization has outstanding characteristics such as continuity, innovation, unity, inclusiveness and peace, and there is a high degree of correspondence between Marxism and Chinese excellent traditional culture. The result of "combination" is mutual achievement, creating an organic and unified new cultural life, and making the new culture formed through "combination" become a Chinese-style modern cultural form. Chinese-style modernization contains a unique concept of civilization, has distinctive China characteristics, is rooted in the profound fertile soil of Chinese civilization, is based on the heavy cornerstone of socialist civilization, and is based on Socialism with Chinese characteristics’s great practice, which reconstructs the civilization prospect of world modernization, provides inexhaustible spiritual support and innovative kinetic energy for creating a new culture belonging to our era, building a modern civilization of the Chinese nation, and comprehensively promoting the great rejuvenation of the Chinese nation with Chinese-style modernization, and contributes valuable China wisdom and Chinese strength to the development of world modernization theory and practice.

one

As the basic national conditions of China and an important feature of Chinese modernization, "huge population" not only embodies the realistic logic of Chinese modernization, but also internally stipulates the essential attributes of Chinese modernization. The huge population and complex structure objectively show that the situation and tasks facing China’s overall modernization are extremely arduous and complicated. We must be prepared to deal with all kinds of difficulties, and strive for progress steadily, step by step and continuously. Marxism holds that man is the subject of social practice and the producer, creator and promoter of modernization and human civilization. In ancient China, there has always been the people-oriented thought and fine tradition of "valuing the people", "loving the people", "being close to the people" and "caring for the people". The General Secretary of the Supreme Leader emphasized that "the people are the main force of historical development and social progress" and "the people’s yearning for a better life is the goal of struggle, and relying on the people to create great historical achievements". Chinese-style modernization insists on taking the people as the center, taking meeting the people’s growing needs for a better life as the fundamental purpose, and always regards the people as the subject of creation, acquisition and sharing in building a socialist modern country in an all-round way. "Realistic people" and their social practice activities are the premise of the existence and development of social history.China’s population of more than 1.4 billion constitutes the most solid foundation and the deepest force to promote modernization. Therefore, "huge population" is an advantage and potential dialectically, and it is a majestic force to promote the modernization process. On the new journey, how to turn the potential advantage of "huge population" into realistic kinetic energy is an important problem that needs to be solved when the Communist Party of China (CPC) leads Chinese modernization. Marxist mass viewpoint and mass line provide us with important methodological guidance. The people are both the subject of practice and the subject of value of Chinese modernization. To promote Chinese modernization, we must adhere to the people’s dominant position, give full play to the people’s dominant role, fully embody the people’s will, and safeguard the people’s rights and interests. Specifically, it is necessary to adhere to the people-centered development thought, give full play to the advantages of "huge population", unite the majestic power of the people’s unity and struggle, and form a good atmosphere for joint construction and sharing.

two

From the course of the development of human civilization, modernization has common characteristics, but different countries and nations are quite different in the specific ways and objectives of realizing modernization. Western-style modernization belongs to capitalist modernization in essence, and its value goal, dynamic mechanism and specific strategy are all subject to capital and serve the best interests of a few property owners. The polarization of social class structure, polarization between the rich and the poor and political tearing have become the inevitable results of western modernization. General Secretary of the Supreme Leader stressed, "Chinese modernization has broken ‘ Modernization = Westernization ’ The myth of ". China has long held the idea of "the world is equal" and advocated the establishment of a universally prosperous "Great Harmony Society", which provided important traditional cultural resources for the contemporary theory of common prosperity. Chinese-style modernization adheres to the concept of people first and the direction of socialist modernization, and its ultimate goal is to realize people’s free and all-round development, which highlights the essential requirement of Socialism with Chinese characteristics’s "common prosperity", embodies the superiority of the socialist system, and fundamentally overcomes the internal contradictions of western capitalist modernization. From the perspective of practice subject and value subject, the common prosperity of all people is not the development and prosperity of a few people, some people, some regions or groups, but "no one can be less", which is the most vivid proof of people-centered;From the practical point of view, common prosperity is not simultaneous, synchronous, uniform and egalitarian, but a gradual and dynamic development process based on overall efficiency and fairness. From the practical results, the common prosperity of all people means that the whole people share the fruits of modernization in an all-round and all-round way. In the final analysis, it is to realize the all-round development of people and the all-round progress of society. The common prosperity of all people requires not only solving the problem of wealth creation and distribution, but also bringing all people into the system of wealth creation and civilization sharing equally, reflecting a modern concept of civilization.

three

The essence of modernization is human modernization. Marxism holds that man, as a kind of conscious quasi-existence, is the unity of natural existence and social existence, material existence and spiritual existence. "Man’s free and all-round development" requires individuals to "possess their own all-round essence", that is, man’s naturalness and sociality, materiality and spirituality are highly unified. Marx’s universal law on the development of human society generally reveals the trend and trend of human modernization and provides scientific guidance for Chinese modernization. Chinese civilization has always attached importance to people’s spiritual life, not only pursuing ample food and clothing to enrich Qiang Bing, but also attaching importance to personal dignity and inner cultivation, and emphasizing "knowing etiquette in granary, knowing honor and disgrace in food and clothing". As a form of socialist modernization, Chinese-style modernization inevitably requires people to gradually realize their freedom essence through labor, so as to achieve the coordination and unity of material and spiritual needs, natural and social needs. Material wealth and spiritual wealth are the fundamental requirements of socialist modernization. "People are essentially cultural people, not ‘ Materialization ’ People’s yearning for a better life is not only the pursuit of material things, but also the pursuit of happiness index, interpersonal relationship, spiritual life and other higher levels and the understanding of the meaning of life. Chinese-style modernization requires promoting Socialism with Chinese characteristics as a whole.On the basis of the overall layout of "Five in One", we should correctly handle the relationship between material civilization construction and spiritual civilization construction from a dialectical, comprehensive, systematic and coordinated point of view, promote the coordinated development of material civilization and spiritual civilization, constantly enrich people’s material world and spiritual world with highly abundant material wealth and spiritual wealth, overcome the disadvantages of the one-dimensional development of western modernizers, promote the all-round enrichment of things and the all-round development of people, and show the world a brand-new look of socialist modernization.

four

From the ideological source, the modernization of "harmonious coexistence between man and nature" is rooted in China’s excellent traditional ecological culture, and inherits and develops philosophical ideas such as "harmony between man and nature" and "Taoism and nature". It also inherits and develops the Marxist view that nature is man’s inorganic body, overcomes the traditional thinking limitation of "dichotomy between subject and object" and "binary opposition" in the West, and walks out of a civilized harmony different from the western modernization model at the expense of plundering and destroying nature. General Secretary of the Supreme Leader pointed out that nature is the mother of life, and man and nature are the community of life. To promote the harmonious coexistence between man and nature, the premise is to deal with the relationship between good people, nature and society. From the perspective of historical materialism, man, as an organic part of nature, "belongs to and exists in nature". At the same time, man is a kind of existence with subjectivity, initiative and creativity. The essence of man lies in his sociality, that is, he realizes his free and all-round development and social civilization progress through social practice. Therefore, man, nature and society are a kind of "trinity" interactive remodeling relationship. The modernization of "harmonious coexistence between man and nature" is a profound grasp of "man — Nature — On the basis of social harmony,From the height of the sustainable development of human civilization, a new form of harmonious and symbiotic civilization has been constructed, and a "golden key" to solve the problem of alienation between man and nature has been found, which provides a brand-new scheme for human modernization and contributes valuable wisdom to the development of human civilization. In the new journey, it is necessary to adhere to the principle of giving priority to conservation, giving priority to protection and giving priority to natural restoration, maintaining ecological justice and advocating ecological ethics, promoting the realization of higher quality, higher level, fairer and more sustainable development, and meeting the people’s growing needs for a better life and a beautiful ecological environment, so as to surpass the development model of traditional industrial civilization, that is, pollution first and then treatment, and build a life community in which man and nature coexist harmoniously.

five

Taking the road of peaceful development is the correct conclusion drawn by the Communist Party of China (CPC) from the objective judgment of history, reality and future, and it is the organic unity of ideological self-confidence and practical consciousness. In the development of civilization for more than 5,000 years, the Chinese nation has been pursuing and inheriting the firm concept of peace, harmony and harmony. Loving peace and pursuing harmony is the consistent cultural character of Chinese civilization. Kindness, good neighborliness and harmony constitute the cultural background of the Chinese nation’s foreign exchanges. The Communist Party of China (CPC) has always been concerned about the future and destiny of mankind from the perspective of the world, and correctly understood and handled the relationship with the outside world from the general trend of human development, the general pattern of world changes and the great history of China’s development, so as to seek happiness for the people of China, rejuvenation for the Chinese nation, progress for mankind and harmony for the world. China not only emphasizes independence and self-reliance, but also pays attention to opening to the outside world and win-win cooperation. He firmly stands on the side of human civilization and progress, vigorously advocates the Five Principles of Peaceful Coexistence, and formally writes "taking the road of peaceful development" into party constitution and the Constitution, opening up a brand-new road from peace to modernization. Taking the road of peaceful development, as an important feature of Chinese modernization, comes from the ideological tradition of Chinese civilization’s kindness to neighbors and harmony with all nations, and is based on the equal exchange and dialogue between Chinese civilization and world civilization. Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has repeatedly advocated to carry forward the common values of peace, development, fairness, justice, democracy and freedom of all mankind, establish a civilized concept of "equality, mutual learning, dialogue and tolerance" and promote the building of a community of human destiny.In the process of promoting its own development, China is also actively fulfilling its international obligations, providing new opportunities for the world with the new development of China, embarking on a modern road of peaceful development with China characteristics and leading the healthy development of human civilization.

Chinese-style modernization has broken through the limitations of western capitalist civilization, is a powerful response to such erroneous views as "the superiority of civilization", "the conflict of civilization" and "the hegemony of civilization", enriches human’s understanding of the regularity of civilization development, and is a major innovation in the theory and practice of world modernization. Chinese-style modernization, based on the dimension of civilization communication of historical materialism and the logic of human civilization progress, has injected strong vitality and vigor into the process of world modernization with its unique world vision and broad civilization power.

(Author: Han Meiqun, a researcher at China Geo University Sub-center, Socialism with Chinese characteristics Theoretical System Research Center, Hubei Province)

　　Although its entry-level car series is not outstanding in the Porsche family, its excellent handling pleasure makes it no less loved than Porsche’s most classic 911 car series. Recently, Porsche announced pictures of the new 09 Boxster, which will be officially launched at the 2009 Geneva Motor Show.

　　The new 09 Porsche Boxster’s front design is inspired by the slightly modified headlights and features a trapezoidal air inlet, which is significantly different from the oval hole of the current model. At the rear, the Boxster retains the original two exhaust pipes. The biggest change is the taillights, which are not only lighter and smaller than normal light bulbs, but also respond more quickly to pedals.

　　About the engine. Like the 911 facelift, the 09 Boxster will have a direct injection engine. Although its relevant data is not yet clear, looking at the power output of the engine that also uses direct injection technology, it is not difficult to guess that the power of the new Boxster will increase by about 13%, while the fuel consumption will be reduced by 15%. In line with the new 911, the Boxster’s interior will have a new look: a hard drive-based satellite navigation system, and a larger display screen.

"Old Boxster"

　　Porsche’s seven-speed drivetrain has been confirmed on the Boxster. The new 911, which will be unveiled in June 2008, is Porsche’s first model with a drivetrain. It is said to improve performance with a fast gear lever, and its economy is greatly improved. (Text/Li Xiaolei)

[Autohome Foshan Discount Promotion Channel] brings a car-buying feast not to be missed for the majority of consumers!, This luxury performance SUV is currently being carried out in the Foshan market with amazing discounts, with the highest discount reaching a shocking 160,000 yuan. The lowest price from the original price has dropped to 942,800 yuan, which is undoubtedly an opportunity not to be missed by fans who pursue speed and passion. Want to experience the charm of this high-performance car now, or want to get more substantive discounts? Please click the "Check Car Price" link below to seize this rare discount moment!

The Mercedes-Benz GLE AMG exudes the charm of a high-performance luxury SUV with its unique exterior design. On the front face, it uses the sporty elements that are iconic of the AMG family. The air intake grille is designed with a large-size chrome grid, which complements the sharp headlight set to create a strong aggression. Overall, the GLE AMG combines elegance and power, and the body lines are smooth and dynamic, showing the exquisite craftsmanship of Mercedes-Benz and the sporty essence of the AMG brand. Whether viewed from a distance or viewed in close detail, the GLE AMG is an eye-catching visual focal point.

The Mercedes-Benz GLE AMG is highlighted by its delicate side design. The body is smooth and dynamic, with a length of 4937mm, a width of 2015mm, a height of 1782mm, and a wheelbase of 2995mm, providing passengers with a spacious interior space. The front wheels are equipped with 275/45 R21 tires, and the rear wheels are equipped with larger 315/40 R21 tires, which not only improve driving stability and grip, but also add visual impact to the vehicle. The entire side design fully demonstrates the high performance and luxury of the AMG brand.

The interior design of the Mercedes-Benz GLE AMG presents a perfect blend of luxury and dynamism, combining exquisite leather with carbon fiber/flip fur materials to give the cockpit a unique premium texture. The spacious 12.3-inch central control screen stands on the dashboard, equipped with advanced multimedia systems, navigation and phone functions, which is convenient to operate and full of technology. The steering wheel is wrapped in leather, with electric up and down + front and rear adjustment functions, which is comfortable and fully functional. The car is equipped with USB and USB/Type-C ports to meet the multimedia needs of passengers, and provides wireless charging functions of mobile phones in the front and rear rows to enhance the convenience of use. In terms of seats, leather and leather/fur materials are mixed and matched to support multi-directional adjustment, including front and rear, backrest, height, leg rest and waist support. The main and passenger seats are equipped with heating, ventilation functions, and electric memory functions to ensure a comfortable experience for drivers and passengers. The second row of seats can also be adjusted back and forth and backrest adjustment, and support proportional reclining to meet the space requirements in different scenarios.

Mercedes-Benz GLE AMG is equipped with a powerful 3.0T L6 engine, which can burst out up to 435 horsepower, and the maximum torque is an amazing 560 N. m. With a sophisticated 9-speed automatic transmission, this engine ensures that the vehicle can provide smooth and powerful performance output in various driving situations.

At the end of this price reduction promotion, the Mercedes-Benz GLE AMG is waiting for you at a very attractive price with its excellent performance, luxurious interior and unrivaled driving experience. This offer not only brings real benefits to you who love performance and quality, but also rewards Mercedes-Benz for your loyal support. Take this once-in-a-lifetime opportunity to ride the Mercedes-Benz GLE AMG together and experience the perfect blend of speed and passion to start an unforgettable driving journey. Hurry up, the Mercedes-Benz GLE AMG offer is waiting for you to drive!

　　2019 is a year of epochal significance. In order to carry forward the spirit of the May 4th Movement and celebrate the 70th anniversary of the founding of New China, CCTV, under the guidance of the Central Cyberspace Administration of China, jointly planned and launched a large-scale all-media action "China YOUNG Plan" with the Central Committee of the Communist Youth League. On the 4th, "CCTV Youth" officially announced positive energy young actor Di Lizheba as the initiator of the plan, and the theme song "Upward Light" sung by her heart was also launched on major music platforms. This morning, the inspirational theme song MV of Super Combustion was officially released. Struggling young people from different industries and with different identities appeared neatly. In the camera, they were full of vigor, sticking to the ideal moment and fighting hard for tomorrow. Throughout 2019, CCTV’s "China YOUNG Program" will take "Youth China" as the core, pay tribute to the new era with the shining youth of 100 young people, and continue to carry out in-depth and down-to-earth theme activities with the May 4th Youth Day as the starting point to spread the Chinese youth style in the new era to the world.

　　The theme song MV was officially launched, and Di Lizheba performed it with love

　　On the 4th, the theme song sung by Di Lizheba attracted widespread attention as soon as it was launched, and its lively style and inspirational lyrics won praise from the audience.

　　Today, the mv of the theme song "Upward Light" was also released heavily. Di Lizheba sang in a full state of youthful vitality. When the song was performed to "ride the wind and waves, spread her wings", she faced the camera with a confident light in her eyes. Throughout the mv, whether it was the enthusiastic and playful singing or the smile that gradually bloomed with the tune, Di Lizheba perfectly interpreted the youthful gesture of young people in the new era moving forward for their dreams in her own way.

　　Young actress Di Lizheba has been known to the audience with a positive and sunny image since her debut. She takes every work and every role seriously, and constantly tries new fields to challenge the unknown self. Optimistic and enterprising, as the initiator of the "China YOUNG Project", she will present a more youthful face, inspiring millions of young people with her voice, and forging ahead for her brave and passionate dreams.

　　Hundreds of young strivers demonstrate their shining youth and lead the inspirational spirit of the new era

　　In addition to Di Lizheba’s interpretation, the MV also recorded the youthful style of hundreds of young strivers from different industries who fearlessly pursued their dreams. No matter what position they are in the society, they all love their jobs, know the difficulties and not be afraid of difficulties, know the hardships and not be afraid of hardships, shoulder heavy burdens, down-to-earth, and always insist on fighting for their dreams.

　　Although they are young, they have lofty "ambition" and ambition. Young football players, who take guarding the "gate of the country" as the ideal goal of life; young firefighters, who become strong guardians of life in an emergency; radio hosts, who warm countless passers-by on the journey with their voices; emerging architects, who want to reinvent the new Chinese architectural style; young fashion designers, who want to bring Chinese elements to the international fashion stage… These young strivers, with clear goals in mind, have the courage to take responsibility, dare to challenge, and be willing to contribute, have been working tirelessly for the fiery dream and never back down.

　　The story of the struggle of the young people is inspiring and moving, just like the lyrics, "Sing all the way, all the way up, I will definitely arrive, where my heart wants", although the road to struggle is not without bumps, but young people as long as they give it a go, move forward bravely, have light in their hearts, and will definitely reach the other side of their dreams! The more upward, the more light!

　　"China YOUNG Plan" runs throughout the year, and the communication strategy is carried out in all directions

　　The theme song "Upward Light" mv was not only released on Weibo, but also simultaneously launched on Tencent Video, Cool Video, Douyin, Kuaishou, etc. In addition, the "China YOUNG Plan" will also cooperate with Dragon TV and media platforms to build a full-category product cluster with new technologies, new media and new forms such as 4K + 5G + AR, and combine online program guidance and offline interaction to attract attention from all circles to the youth group and spiritual outlook through traditional media and new media.

　　In addition to the May 4th Youth Day, CCTV will also carry out in-depth "China YOUNG Project" activities during the graduation season, National Day and other stages. During the graduation season, CCTV will start the "Youth Sample Documentary Video Action", selecting 10 outstanding college students and emerging directors, using their documentaries to show the confusion and dreams, choices and missions of contemporary youth, and to show a hundred kinds of youth and a hundred kinds of struggles from the unique perspective of "Youth Meets Youth". During the National Day period, CCTV will invite different groups of people to the stage, and use nine original speech sharing sessions "Sound" to show the public the spiritual outlook of Chinese youth who have participated in world change and made applause achievements, and to model the Chinese youth. Using documentaries, TED talks, and other methods that are familiar to young people today, we will go deep into the youth group, and implement the "China YOUNG Plan" step by step at various stages. CCTV strives to speak for young people from a youth standpoint.

　　On the centenary of the May 4th Youth Day, the theme song mv of the "China YOUNG Plan" served as a warm encouragement for the young people, calling on the new generation of young people to move forward. "The more upward, the more bright", young people, only by moving forward bravely can they live up to themselves, live up to their youth, and live up to their dreams. China’s new youth, struggle has strength!