Nanfang Finance, June 19th, Tianyancha App shows that recently, Tianjin Hanqi Technology Co., Ltd. was established, the legal representative is Sun Keqing, the registered capital is 1 million US dollars, the business scope includes electronic product sales, computer system services,foundation, applications, shared bicycle services, sales of electric bicycles, sales of assisted bicycles, scooters and spare parts, etc. According to shareholder information, the company is wholly owned by Xigua Limited, a subsidiary of Meituan.

The annual CCTV Spring Festival Gala is in a fiery rehearsal, and the invited stars have arrived at the scene one after another, and their every move has become the focus.

Liu Tao, a well-known actor, said on the show that she finished "Flowering Flowers" in one go this weekend. She also joked: "I met Hu Ge and Tang Yan at the party yesterday, and couldn’t help but ask Tang Yan: Has the cast of" Flowering Flowers "received an invitation from CCTV for the Spring Festival Gala? After listening to it, Tang Yan replied: I have to ask director Wang Jiawei about this. Hu Ge, who was next to him, said humorously: Thank you! If the crew is really invited, you will be the first person who will think of you when director Wang Jiawei shoots next time. After Hu Ge finished speaking, he laughed out loud!

Although the TV series "Flowers" has ended, the topic is still very popular. So far, there are no rumors on the Internet that the crew of this drama has been invited to participate in the CCTV Spring Festival Gala. Some actors have participated in the CCTV Spring Festival Gala.

In 2016, Hu Ge and Xu Ruyun sang "Love Each Other".

In 2017, Hu Ge and Wang Kai sang "At This Moment".

Although actors have talents not only in acting, but also other talents, they also have their own strengths and weaknesses. To be honest, Hu Ge has seen a lot of acting, but rarely heard singing. Exactly how his singing skills are, the benevolent see the benevolent, and the wise see the wisdom.

Brother Hu played the role of Ah Bao in "Flowers". When he was young, he was very lucky to meet "Uncle". He was willing to teach him how to be a person and how to do things in society, which made him rise quickly in the circle. Brother Hu’s acting skills were beyond doubt, and he accurately controlled the emotions and details of the role of Ah Bao.

In 1984, You Benchang performed the mime "Shower Man" on the stage of the CCTV Spring Festival Gala. His silent performance on the stage was very natural and vivid. To put it bluntly, his acting skills are solid. Unfortunately, there are almost no mime performances now.

In 1987, you Benchang performed the sketch "Sun Erniang Opens a Shop" on the stage of the CCTV Spring Festival Gala. This time he played the female character "Sun Erniang".

In 1988, you Benchang performed a sketch "Emergency" with Zhao Lirong, Wang Liyun and others. It mainly talks about how to raise children, and their interpretation is very real and funny.

In 1985, you Benchang starred in the role of "Ji Gong", which became popular all over the country. In the play, although he was dressed in ragged clothes and held a broken fan in his hand, he was very kind-hearted and willing to help disadvantaged groups in society. You Benchang played this role very smartly and became his classic role.

Counting, You Benchang is already 90 years old this year. It is really admirable that this age group can easily play with actors who are decades younger than him. The key is that his acting skills are still very superb and his mental state is very good. You Benchang’s performance in "Flowers" makes everyone feel reliable and assured. His sincerity has made him gain a good audience.

Recently, the CCTV Spring Festival Gala rehearsal when the media filmed Xin Zhilei appeared in the CCTV building, it is reported that she is the first time to participate in the CCTV Spring Festival Gala, I do not know what she will perform at that time?

Xin Zhilei made her debut at the age of 25 and has starred in many hit TV series since then. Although the series was popular, it did not stir up any splashes for her. Xin Zhilei starred in the role of Li Li in "Flowers", and director Wong Kar-wai portrayed her as both advanced and mysterious. Her retro warm red lips and clothes made her exude a strong feminine smell.

In recent days, there have been many topics about her on the Internet, which can be said to have earned enough attention. Even though Xin Zhilei is a supporting role, she is the actor who has received the most traffic dividends from this drama and has become one of the top performers worthy of the name. It has to be admitted that Xin Zhilei has finally met a good director, a good script and a suitable role for her. Of course, this also requires the right time and place, and you must be careful enough to accumulate your acting skills and wait patiently for the opportunity to appear.

The CCTV Spring Festival Gala stage attracts much attention every year, and it is also a dream place for celebrities. The CCTV Spring Festival Gala program has a high reputation for ratings, allowing people all over the country to see your performance. Maybe, take this opportunity to leave a deep impression on the audience and bring more influence and commercial value to their future development. Being on the CCTV Spring Festival Gala stage also proves that the stars are recognized for their strength and enhance their position in the entertainment industry. Therefore, the stars participating in the CCTV Spring Festival Gala will try their best to get close to the audience.

The film "Legend" released its first concept poster and officially announced the full lineup. Written and directed by Tang Jili, Jackie Chan, Zhang Yixing, Naza, and Li Zhiting starred, with Li Chen starring in particular. The film continues the story style of "Myth". Jackie Chan will once again become an archaeologist and lead the team on a fantastical adventure.

On the day of the release, Jackie Chan led all the main creators to attend the opening ceremony of the Beijing Film Festival. Although Jackie Chan’s movies over the years have given people the feeling that Lian Po is old and can’t eat, and he has to cook these cold rice to continue the glory of the year, but Jackie Chan, who can’t fight anymore, the audience can see his fatigue. He himself is well aware of his own problems, but he has no way to find a successor like himself to cultivate, and because of his special status, he has to be forced by other capital to intervene, stuffing in some filmmakers he does not want to use.

Just as he attended the opening ceremony of the Northern Film Festival, Jackie Chan also revealed that his new film will cooperate with Xiaosheng Zheng Yecheng. The actor’s name was not originally scheduled in the movie, nor was he the main character at the beginning. However, being able to participate in the filming of the movie shows the importance Jackie Chan attaches to Zheng Yecheng from the side. Everyone congratulated Zheng Yecheng on his success in chasing stars, because Zheng Yecheng said a long time ago that his idol was Jackie Chan, hoping to cooperate with him one day. This time, even if his wish came true.

The opportunity for the wish to come true is because of the variety show "Wireless Transcendence Class". This show is another masterpiece of the famous variety director Wu Tong. This variety show gathers all his stinky habits, and uses all kinds of old actors hired by the banknote ability to piece together free memories for everyone, and then uses capital to force in those new artists without acting skills to poison our eyes.

Some people said that Zheng Yecheng and Guo Xiaoting in this show were on the wrong show. They probably thought that they could really get to know good instructors in this show and improve and hone their acting skills. However, they did not expect that with their magical scissors hands in the later stage, the show was completely edited into the script.

For example, a sentence Jackie Chan said to A, but because B wanted to add this scene, it was edited to the back of B. If it wasn’t for some idle netizens microscopically chasing variety shows, it would be hard for everyone to find that it could still be like this. This is basically the basic operation of this show, which is not a little bit outrageous.

However, everyone still discovered that Zheng Yecheng was a treasure in the first episode of this show. Facing Jackie Chan’s need to film "New Police Story", Zheng Yecheng volunteered to play a monkey stick for a while. Watching Zheng Yecheng’s body fly, he deftly played this stick technique. Wearing thick reading glasses, he could see the light emitted from Jackie Chan’s eyes, and it was the same for the audience in front of the screen.

However, even if Zheng Yecheng made Jackie Chan’s eyes glow, he couldn’t stop the shady scene of the show. All in all, looking at the show, Zheng Yecheng is the background version and cannon fodder. Fortunately, he didn’t get nothing, just like after he finished performing this stick technique, Jackie Chan put his hands together slightly and said to him sincerely, "Really, you can teach me when you have time." It is estimated that Jackie Chan’s brother also knows in his heart that in this variety show, it is unlikely that the two of them will have further cooperation and development. In the future, things will have to wait until "free".

Zheng Yecheng alone in a low-cost drama for more than a decade may not be able to make him successful. Accompanying those idol artists who promote capital on a variety show like this can make Zheng Yecheng get to know Jackie Chan and explain to everyone what it means that gold always shines.

It is said that Zheng Yecheng is gold, because he is a rare martial artist in the entertainment industry now. His learning experience can be called Genzheng Miaohong. He started learning Peking Opera at the age of 7. At the age of 10, he was admitted to the Opera School affiliated to the Shanghai Academy of Drama to study martial arts. At the age of 17, he entered the Peking Opera Department of the China Academy of Drama. Later, even if he entered the entertainment industry, he did not give up his martial artist identity, and has been trying his best to take on more martial arts roles. Not long ago, some netizens dug out the late editing and directing of a certain TV series, but the martial arts movements of Zheng Yecheng were torn apart.

Overall, he has always been determined to do himself well, even when participating in the show, because of the suppression of capital, he cannot have many scenes, but he can still think that his outstanding achievements have been seen by Jackie Chan, and there is further cooperation.

Andy Lau performs a different "killer"

When we interviewed Rao Xiaozhi, the director of "The Crowd", we asked him what the opportunity was to invite Andy Lau to play the killer Zhouquan. Rao said that when the character of Zhouquan became clearer and clearer in the book, he felt that it should be Andy Lau, and he did not need any foreshadowing. "He just stands there." The simple and straightforward answer, after thinking about it, felt extremely reasonable and appropriate. From Andy to Brother Hua, the growth is only age, hard work, self-discipline, seriousness, diligence, and consistency. Andy Lau did a lot for "The Crowd", connecting with various theaters by phone to request more film arrangements, opening a Douyin account to live stream with director Rao Xiaozhi… Due to work reasons, he could not accept face-to-face interviews in the mainland, and the Lau team returned to the video interview material extremely efficiently. Andy Lau answered all the questions in our interview outline, without avoiding or perfunctory. The team carefully used dual cameras to shoot this interview. Andy Lau occasionally looked at the camera, his eyes clear and bright, his words sincere, his state stretched, and his style of talking and laughing remained the same. After more than 40 years of filming, even though he is now an honorary person, he said that no matter what the script is, it is a challenge for me, and every movie is equally difficult.

Q

A

ICONSPRO: Can you introduce the movie "The Crowd" to everyone?

Andy Lau:The movie "Crowd" is actually about two different people who exchange their lives. I was a killer in the movie, and because of an accident, I exchanged lives with Xiao Yang, and I became an extra actor, which is a very wonderful movie.

ICONSPRO: Have you seen the previous works of Director Rao Xiaozhi? What are your thoughts on this collaboration?

Andy Lau:This time, in fact, this script has been coming down, and I have heard that this work is brewing in the market. I have never known that the director Rao did it. I have seen "Hello Crazy" and "No Name". I really appreciate that he has a different world in the movie, and I really want to enter his world to see it. Then this time it was very good, he found me to act in this play, and I was very happy. I quickly agreed to perform like this.

ICONSPRO: What motivated you to take on this film? What was the most appealing part of the script?

Andy Lau:I took this movie entirely because of his talent. Of course, I like Wan Qian, Xiao Yang, Xiao Lei, and many other actors, but if you want me to give a reason, it’s because of the director’s talent.

ICONSPRO: Zhou Quan is a killer who has lost his memory and switched identities with others. What do you think is the most challenging aspect of this role?

Andy Lau:I think no matter what the script is, it is a challenge for me, because we don’t care if I played Leiluo 25 years ago, and I play it again today, in fact, I can present a different role, so I’m not saying whether the script is difficult or not, but I think I can present a certain kind of Andy Lau under the director’s world. This is my biggest difficulty, but I think every movie has the same difficulty.

ICONSPRO: The biggest feature of a remake is that the audience will lose curiosity about the local version because they have seen the original. Would you consider adding some special designs to attract the audience?

Andy Lau:Each of us has been a parent, and there are many people in this world. He has also acted. He has also been a father, and he has also been a father. Then I watched the original Japanese ones, and I also watched the Korean ones. Their world, their family, are presented differently in different fields or in different countries. I think the director put a lot of local jokes this time, and it is the kind of taste that we are very Chinese. I think this is completely. I don’t know why the director will present this world. I think it is different from anything except the plot. There is no way to say which part of it we have borrowed from. It is either Japanese or Korean. Now a completely new world is presented in front of all the audiences.

ICONSPRO: Xiao Yang said in an interview that Andy Lau can give people a sense of security. What do you think of this evaluation? Where does the sense of security between actors and actresses come from?

Andy Lau:First of all, I think Xiao Yang, thank you for your evaluation of me, security, I think this is your trust, found in me, in fact, as long as you believe in people, no matter who the other party is, as long as you believe, the world will be safe. So you will choose some people you believe in, work together or live together. This kind of security is not given to him by me, but if you believe in me, I have it. If you don’t believe in me, I don’t have it.

ICONSPRO: It’s the first time to work with Vance, but how can you break the ice quickly if you want to shoot an emotional scene?

Andy Lau:I have been acting for 40 years, and every play will have a heroine, and then every play will have a relationship. Every time I do it, I have found many ways to tell myself what is good about her and what moves me before filming, so no matter which movie it is, when the heroine appears, I will naturally communicate with him or fall in love. It is completely natural, but there is no way, just love with your heart.

ICONSPRO: Collaborating with the mainland creative team again, do you think your Mandarin has improved again?

Andy Lau:First of all, I think everyone really misunderstood a little bit. In the past, from "Ambush on All Sides", many of my movies were made with my voice, and I performed them in Mandarin, so I don’t know why everyone thought this time, wow, that’s weird, why? In fact, three or four years ago, I played "The Bomb Locker", and the people who were released thought that my Mandarin was not so worth using my voice, so I replaced my voice and found someone else to do it. That may be due to those distribution habits, such as "Lost Orphan" is also my voice. (In "The Bomb Locker") I played with Ni Ni and I spoke Mandarin, so this will not affect my performance. There may be some pronunciations in the middle that are mine, especially one of Andy Lau’s Mandarin, but I basically use my voice in many movies, and I rarely match it. "The Great Wall" is mine in English and Mandarin, and Mandarin is mine.

ICONSPRO: Xiao Yang said that she was slapped 33 times in the face and 11 times in the face. Do you have any pressure to shoot similar scenes?

Andy Lau:Of course there will be. Before I filmed this scene, I already told the director that because of his scene, I can’t have a single word wrong in all the dialogue, because he was talking about the dialogue written in the whole book, so I can’t be wrong, not a single word wrong. The reason why there are so many (slaps) in the middle is because I may not be used to it. For example, I have used "character". I have been talking about "character" for more than 50 years, and now I suddenly changed "character", so I am not used to it. In fact, I am quite stressed. This is the scene I feel the most guilty about in the whole scene. Really Xiao Yang, I really shouldn’t have been beaten so much, but my command of Mandarin is not so flexible, so I’m sorry.

ICONSPRO: You have won the best actor in the heavyweight film festival many times. In the field of film, are there any awards you want to work hard to win?

Andy Lau:I am a very casual actor. From the very first day, everyone may think that Andy Lau needs any awards or whatever. In fact, I am the most indifferent. Whether I play well or not, I understand it myself. With it, I won’t feel how good I am, and without it, I won’t feel that I am not good at acting, so I feel that I am responsible in the world. Maybe if I want to participate in those awards in different parts of the world, or some film festivals, I just hope to bring Chinese films to the world and let the world know. In addition to some art films and action films, we can also have some commercial blockbusters in the market, and we can also make everyone feel that in addition to business, it contains the most traditional Chinese wisdom. I hope to bring our Chinese films to every corner of the world, not really. I want to win awards in different parts of the world.

ICONSPRO: And finally, a word for the Amway audience coming into the theater to watch "The Crowd."

Andy Lau:First of all, let me tell you that "The Crowd" is a very good movie, and it is a movie with its own character and image. I hope you go in and feel that as long as you work hard, no one can beat you. This is the most important point of our play. Hope you enjoy "The Crowd".

– THE

Recently, Huawei announced that it and Changan Automobile signed an "Investment Cooperation Memorandum" in Shenzhen on the 25th. Huawei will separate the car BU business and establish a new company, and related parties will intend to invest in the company and work with Huawei to support the company’s future development. According to industry analysts, Avita may be the biggest beneficiary of this cooperation.

At present, all new cars under Avita are equipped with the Hongmeng cockpit developed based on HarmonyOS 4, and are equipped with the far-leading Huawei high-end intelligent driving system HUAWEI ADS 2.0, which brings together the top technological achievements of Huawei’s car BU. After Huawei’s car BU business is operated independently and the new company is established, its core technologies related to smart car solutions, including intelligent driving, Hongmeng cockpit, etc., will be independent in the new company. And Changan and its affiliates, as the only car company in the independent company, account for nearly 40% of the shares, and have full say. It is also reasonable to give Avita the latest technology of the car BU independent company first in the future.

Taking Avita 12 as an example, it has been on the market for a week, and it has harvested 15,000 and is about to be delivered. Of course, behind the excellent sales results of Avita 12, Huawei’s intelligent strength has played a strong empowering role. For example, with the blessing of Hongmeng cockpit developed based on HarmonyOS 4, Avita 12 has the function of "scene world", which provides different scene modes based on scenes such as rest, car wash, pets, etc. Moreover, the Avita 12 car system has the intelligent voice function of smooth communication like a real person, and the owner can achieve the functions he wants through voice dialogue.

Huawei’s advanced intelligent driving system HUAWEI ADS 2.0 also plays an excellent empowering role in Avita 12. With the blessing of such a top-level intelligent driving system and the AVATRUST sensory system, it can accurately understand road conditions and realize intelligent assisted driving in urban areas, high-speed and other scenarios. For novice drivers, the auxiliary parking function of Huawei’s advanced intelligent driving system is very friendly, supporting more than 160 types of parking spaces. Assisted parking.

The outstanding performance of Avita 12 after its launch has given Huawei the confidence to cooperate with Changan Automobile to a certain extent. Yu Chengdong, CEO of Huawei Smart Car Solutions BU, once introduced the practical application performance of its various intelligent technologies at the launch conference of Avita 12. At the Guangzhou Auto Show, Yu Chengdong praised Avita 12 even more, saying that it is the most beautiful, intelligent and technologically advanced car.

After the joint establishment of the new company by Changan Automobile and Huawei, it will further increase the technical tilt of Avita and subsequent models, empower its models with top intelligent technology, and further enhance the market competitiveness of Avita.

Text | Xinghui

Editor | Shi Can

Recently, the sound of learning to meow has always sounded in the elevator.

"Seven Cats, Seven Cats Meow Meow Meow…" Tengger’s rugged tone was accompanied by the background melody, and the brainwashed lines were repeated over and over again, "bombarding" every office worker indiscriminately. Under the cat’s meow, all living beings are equal.

Image source Weibo @Tiying Media

This elevator advertisement comes from the digital reading platform "Seven Cats Free Novel", and the singer Tengger’s title in it is the spokesperson of the Seven Cats brand. Coincidentally, in August this year, the comprehensive reading platform "Fanqie Novel" officially announced actor Yang Zi as the brand spokesperson.

Earlier, China Literature Limited had officially announced actor Hu Ge as the spokesperson of Reading Literature IP, and actor Song Yi also served as the ambassador of Reading Literature Recommendation Group… Whether it is a free reading force or a paid online position, celebrity marketing is no longer a new thing.

Why have big-name spokespeople become the norm in the online industry? Today’s online marketing has evolved to what stage?

What kind of celebrity can become an online spokesperson?

Teacher Tengger came to brush his face again.

After learning to call the elevator advertisement was launched, people in Weibo Square often lamented the "magic" of this advertisement. Some people were troubled by the loop of the elevator advertisement, while others sensed a subtle contrast from the reincarnation of meowing: "When I got out of the elevator, I started to search for’Tengger learns to call the cat ‘."

The reason why Seven Cats chose Tengger’s endorsement is obviously inseparable from the latter’s wonderful path of "becoming popular again" over the years.

As a well-known Mongolian singer, Tengger’s heroic grassland-style songs were sung all over the country in his early years. However, his popularity in today’s Internet space is not due to his pure majestic style, but because of his subversive "Uncle Meng" image.

Since the original song "Peach Blossom Land" became popular in 2013, Tengger’s style of painting has shifted step by step. He returned to the public eye, went on variety shows, played cross-border, and covered many popular songs in contrasting ways, such as the cover of Zhang Shaohan’s masterpiece "Invisible Wings" to sing the hard atmosphere of "Wings of Steel"…

Image source Bilibili

On the eve of Double 11 in 2019, the news that "Tengger will sing" Love Circle "on the same stage as Hanazawa Cilantro" spread all over the Internet, causing his cross-dimensional character to come out of the circle again. Although the news was eventually clarified, Tengger did interact with the two-dimensional field frequently since then.

In the tide of netizens playing stalks or imitating, Tengger himself settled in Bilibili and gradually occupied a place in the front line of youth culture. An interesting fact is that as of get the manuscript ready, Tengger’s Weibo fans were about 1.148 million, while Bilibili fans far exceeded the former, up to 1.839 million.

From this perspective, it is not surprising that Seven Cats chose Tengger. In fact, before the free online platform took action, Tengger was already called a "treasure for young people" in the marketing industry.

For example, game companies that also point to the online generation circle have frequently invited Tengger to help sing. The music marketing events of products such as "Honor of Kings" and "The Strongest Snail" have the figure of this real-world friends. The Tengger version of "Mangseed" released by "Fantasy Westward Journey" has gained over 12 million views in Bilibili, and there are still netizens who often "come again billion times".

To the Seven Cats, Tengger was not a celebrity spokesperson for the idol line. His advantage was his interdimensional humorous persona, which was backed by a high reputation, good popularity, and the scarcity of being close to young people.

In contrast, Tomato chose Yang Zi for another reason.

On August 3, Tomato Free Novels officially announced Yang Zi as the brand spokesperson. As a familiar actor, Yang Zi has continued to be active on the screen in recent years, starring in "Ode to Joy", "Honey Sinks Like Frost", "The Rest of Life, Please Instruct", "Sauvignon Blanc" and many other film and television dramas. What they have in common is that they are adapted based on the novel IP.

Fanqie Novel official account

During the official endorsement, Yang Zi said this sentence: "Different characters are different lives." In this context, the actor’s past role performance is a bridge, guiding the audience back to the source of mainstream IP content – that is, the major original online platforms.

Regarding this cooperation, Fanqie Novel also said: "We hope that through Yang Zi’s endorsement, we can better shape readers’ awareness of the reading platform and create a newer and more interesting reading experience for readers."

Similarly, after the 2015 adaptation of "Langya Bang" became a hit, the star Hu Ge in the play collaborated frequently with the original source, China Literature Limited.

As an old friend of Reading Literature, Hu Ge not only played the well-known IP role, but also was a reader famous for his reading interests. Therefore, from his early endorsement of QQ Reading to his subsequent role as the spokesperson of Reading Literature IP, Hu Ge has continued the positioning of "reading advocate" with a slight literary attribute, echoing the cultural tone required for reading literature.

Image source Weibo

Overall, online platforms choose celebrities with different ideas, with different focuses on popularity, resume, and personality. However, the vision is ultimately the same, that is, to use users’ awareness of celebrities to strengthen their awareness of the platform.

When celebrity endorsers became the new "standard" for online platforms, more important marketing trends emerged.

From warlord to celebrity marketing

Web promotion is a profound knowledge.

At different stages of development, online platforms have different marketing goals and technical carriers, and they show very different appearances. For example, the most common and basic form of online marketing is like the game industry’s ancient user acquisition through ads, with short and eye-catching text with rough pictures, and strive to attract readers’ interest in the shortest time.

On the male channel, they can be 10,000 kinds of bizarre reversals, where the dragon king, the rich man and the old ancestor come together. On the female channel, they have turned into jaw-dropping tyrannical literature. The lady knows whether she is wrong today, but the readers who swipe the advertisement must know and reflect.

source network

In this way, graphic advertisements have brought curious glances to large and small online text sites, and they have grown brutally lively. To this day, these gimmick copywriting is still a source of joy everywhere on the Internet, and has bred many famous scenes.

After that, a landmark turning point was the ouster of the "Crooked Mouth God of War".

In 2020, a series of advertisements labeled "Crooked-Mouth God of War" suddenly became popular. The so-called "Crooked-Mouth God of War" comes from the crooked smile displayed by actor Guan Yunpeng in many online advertisements, which often appears at the climax of the plot.

For a time, the original film, editing and parody version of "God of War with Crooked Mouth" swept through Douyin, Kuaishou, Bilibili, Weibo, Hupu and other major platforms. These advertisements have a strong routine color, repeating the scenes of the protagonist pretending to be a pig to eat a tiger and slapping the face in reverse, accompanied by copied and pasted dramatic conflicts and highly similar villain remorse.

The crooked-mouthed God of War was always a useless son-in-law at first, but the ending had unpredictable identity options: God Doctor, Dragon King, God of War, Patriarch… It was such a simple and direct plot framework that made countless netizens unable to stop, embarrassed and happy.

Image source Bilibili

The wry-mouthed God of War, which has become popular in the banter, is a representative of the maturity of online short video advertising.

In the context of the short video pandemic, online short video advertisements have come into being. They go a step further than graphics, using Facebook’s character library to extract core scenes from long, cool articles and shoot short dramas that are one to two minutes long. These advertisements strive to stimulate user interest in a very short time and actively cater to the fragmented public reading habits.

It is worth noting that the popularity of short video advertisements on the Internet does not mean that graphic advertisements disappear. In fact, the two complement each other, embedding short video platforms, browser recommendations, application information flows, and many other scenarios in parallel, to build an information flow empire of Shuangwen marketing, and you can see seven dragon kings smiling at your evil charm by moving a brick at random.

After introducing the emerging media power of short videos, online marketing has further helped new and old platforms to explore market growth. In fact, the years when in-feed ad gradually innovated and grew, it basically corresponded to the rapid growth of free reading platforms under Internet giants such as Douyin and Baidu.

With the slowdown in the growth of the platform, online marketing has undergone new changes, the core feature is the rise of brand status in the appeal of communication. Online giants have tacitly increased branding efforts, opened up marketing dimensions other than customer acquisition and conversion, hoping to keep the country while fighting.

So we can see that Qimao has tested the waters of Xiaohongshu, live broadcast and other brand operation channels, implanted variety shows such as "Yearning for Life" and "Ace to Ace", and appeared in front of young netizens more and more frequently.

Tomato also made frequent attacks online and offline. In July, it just cooperated with the traditional literary circle and the online literary circle to hold a live broadcast conversation. In August, it appeared at the 2023 Shanghai Book Fair with a series of works…

Image source Weibo @Tomato Free Novel

Recently, the celebrity spokespeople who have tacitly embraced the two reflect the current emphasis and investment on brand marketing on online platforms.

If we want to describe, the evolution of online marketing is not a segmented line, but closer to a gradually expanding network. New media and new needs are entwined on it, and the main axes of seeking increment and maintaining stock have been highlighted one after another, prompting online platforms to go offline and to the public.

Free to pay, each with a story

When it comes to star marketing to assist in brand building, the relatively long-established paid online platform is undoubtedly a pioneer.

As early as May 2016, China Literature Limited showed a big deal on this matter. That year, QQ Reading officially promoted Hu Ge as the spokesperson, and at the same time launched a large-scale offline promotion. Hu Ge’s large poster can be seen in many crowded subway stations in Beijing, Shanghai and other places.

Image source Writer’s Assistant official account

You know, in the field of digital reading at that time, such promotion was rare. Since then, Reading Text has also launched the special concept of "IP spokesperson" early, which has attracted a lot of attention from the online literature industry.

It is worth noting that although free online platforms are now following up on star marketing, there are still differences in the strategic priorities of the two camps. Even if the same star appears to shoot a promotional short film, the two sides have different expression priorities.

For example, at the same time as the official spokesperson, Fanqie Novel released a short film "Fanqie Novel Today", which depicted several typical reading scenes, exposed the pain points of digital reading, and showed Yang Zi to express the reason for "Fanqie Novel".

In the short film, Fanqie Novel shows the familiar situations of payment restrictions and author interruption, relying on Yang Zi’s interpretation to emphasize the advantages of tomato free reading, one-click promotion and other products. Yang Zi’s image of shuttling through it is very close to the celebrity spokesperson in people’s traditional imagination.

Image source Fanqie Novel

On the other hand, the short film in which Reading invited Hu Ge to appear focuses on the next link in the online text industry chain.

After Guan Xuan served as the spokesperson of Reading Literature IP, Hu Ge appeared in the short film as a storyteller who loved stories and recommended three popular online works to the audience, namely "Shanghai Prosperity", "Great Doctor Ling Ran" aimed at the medical industry, and "The First Sequence", a fantasy adventure.

China Literature Limited official account

Although it is related to online text recommendation, the focus of this short film is not on the digital reading end, but on the reconstruction of several representative scenes in the story in the form of images and the visualization of words. Here, Hu Ge’s role seems to be closer to a "cultural promotion ambassador".

He introduced to the camera: "Through the paid data of hundreds of millions of readers, [Reading Text] selects the best stories suitable for film and television adaptation, and expects them to appear on the screen and burst out with more powerful charm."

In summary, the difference between the two kinds of star marketing reflects the difference between the development strategies of the two online publishing camps. There is an inherent time difference between the free online publishing platform and the paid online publishing platform in the formation time, which to a certain extent leads to the difference in the current business form.

The former focuses on product iteration and platform construction at this stage, and stars are the guides to shape user cognition; the latter turns its attention to the downstream IP adaptation chain more, aiming to play the advantages of paid network text reserve IP, and stars are more like amplifiers that extend IP appeal.

After saying goodbye to going it alone and embracing celebrity marketing, today’s online platforms have begun to borrow power from outside the circle, each with its own story to tell.

Combined with the "2022 China Digital Reading Report" released by the China Audiovisual and Digital Publishing Association, the scale of China’s digital reading users reached 530 million in 2022, an increase of 4.75% year-on-year. At the same time, the overall revenue scale of China’s digital reading market was 46.352 billion yuan, an increase of 11.5% year-on-year. Among them, copyright and advertising revenue have gradually become the driving force for the development of the industry scale, and are responding to the long-term direction of paid and free online texts.

If the platform can broaden the market through innovative marketing paths, the local online industry is expected to burst into more fresh vitality, further attract readers and creators, and then leave more Chinese stories worth telling.

　　On the evening of March 30, a number of listed companies in Shanghai and Shenzhen issued announcements for investors’ reference:

　　Major Announcements > > >

　　Panlong Pharmaceutical: Relatives of company supervisors bought and sold company stocks, short-term transactions and apologized during the window period

　　() Announcement, He Kan, the son of He Jun, the company’s supervisor, bought 300 shares of the company’s stock on March 2 and sold 300 shares of the company’s stock on March 28. The above transaction behavior of He Kan violated the relevant regulations that directors, supervisors and senior management personnel of listed companies and their relatives are not allowed to buy or sell the company’s stock during the window period, and constituted a short-term transaction behavior. The above transaction generated income of 10,797 yuan. As of the date of disclosure of the announcement, He Kan has handed over the proceeds obtained this time to the company.

　　Wanhua Chemical: The listing price of pure MDI will be reduced by 1,000 yuan/ton from April

　　() Announcement: Since April 2022, the company’s China-based aggregate MDI listing price has been 22,800 yuan/ton (unchanged from March); the pure MDI listing price has been 25,800 yuan/ton (1000 yuan/ton lower than the March price).

　　Autonavi Infrared: Signed 269 million Yuan Infrared Thermal Imager Product Order Contract

　　() Evening announcement, the company recently signed an order contract with a customer for an equipment model infrared thermal imaging camera product, the contract amount is 269 million yuan, accounting for 8.07% of the company’s operating income in 2020, which will have a positive impact on the company’s future operating performance.

　　Secoheed: The original shareholder Zhang Zhaohui was filed by the Securities Supervision Commission on suspicion of illegal reduction

　　Secoheed announced in the evening that the company’s original shareholder Zhang Zhaohui (the original shareholding ratio accounted for 0.1788% of the company’s total share capital) recently received the "Notice of Filing a Case" from the China Securities Supervision Commission. The Securities Supervision Commission decided to file a case for suspected illegal reduction of "Secoheed" stocks. The case is a special project investigation against Zhang Zhaohui involved in the above matters, which has nothing to do with the company and will not affect the company’s daily business activities.

　　* ST Zhongxin: The company’s stock plans to be suspended from listing on the 31st

　　() Evening announcement, received the advance notice of the Shanghai Stock Exchange’s intention to terminate the listing of the company’s shares. The company’s audited net profit in 2021 was negative and its operating income was less than 100 million yuan. The audited net assets at the end of the period were negative, and the financial report was issued with an audit report that could not express an opinion. According to the relevant regulations of the Shanghai Stock Exchange, the company’s shares have reached the conditions for termination of listing. The company’s shares will be suspended from March 31.

　　Yilite: plans to invest 293 million yuan to build Caohu wine cultural industry park

　　() Announcement, it is planned to build Yilite Caohu Wine Cultural Industrial Park in Caohu Economic and Technological Development Zone, the 41st Regiment of the Third Division of Xinjiang Production and Construction Corps. The industrial park will layout the company’s sales center, brand display center in southern Xinjiang, and the production center of low-end Baijiu. The industrial park covers an area of about 130 acres and invests 293 million yuan.

　　Ancai Hi-Tech: 380 million yuan investment in neutral borosilicate medicinal glass project

　　() Announcement, the company plans to invest 380 million yuan in the construction of neutral borosilicate medicinal glass project in Long’an District, Anyang City. The project is divided into two phases. After the completion of the two phases of the project, a total of 10,000 tons of neutral borosilicate medicinal glass tube capacity will be formed.

　　Masteel shares: proposed to issue no more than 10 billion yuan of corporate bonds

　　() Announcement, the company intends to issue no more than 10 billion yuan of corporate bonds for repayment of interest-bearing debt, supplementary Working Funds, etc.

　　Performance > > >

　　Pien Tze Huang: Net profit attributable to the parent in the first quarter increased by 20% to 24% year-on-year

　　() Evening announcement, 2022 Quarter 1 performance pre-profit, is expected to achieve a net profit of 678 million yuan to 701 million yuan, an increase of 20% to 24%. The main reason for the company’s pre-profit this performance is that the company strengthens market planning and expands sales channels, and increases the sales of core products Pien Tze Huang series.

　　SMIC: Net profit growth of 137.8% year-on-year in 2021

　　SMIC disclosed its annual report that its business income in 2021 was $5.44 billion, an increase of 39.3% year-on-year; its net profit in 2021 was $1.702 billion, an increase of 137.8% year-on-year.

　　Industrial Securities: Net profit of 4.743 billion yuan in 2021, an increase of 18.48% year-on-year

　　() released the 2021 annual report, during the reporting period, the company achieved operating income of 18.972 billion yuan, an increase of 7.92%; net profit attributable to the parent 4.743 billion yuan, an increase of 18.48%.

　　Zhifei Bio: Net profit in the first quarter increased by 90% -110% year-on-year

　　() announcement, the expected first quarter profit 1.783 billion – 1.97 billion yuan, an increase of 90% -110%.

　　Guotai Junan: Net profit in 2021 increased by 34.99% year-on-year, and it is planned to send 10 yuan to 6.8 yuan

　　() released the annual report, 2021 to achieve a net profit of 15.013 billion yuan, an increase of 34.99%, 10 to 6.8 yuan.

　　China Southern Airlines: Net loss of 12.10 billion yuan in 2021

　　() Disclose the annual report, the net loss in 2021 was 12.10 billion yuan, and the loss in the same period of the previous year was 10.842 billion yuan.

　　Air China: Net loss of 16.642 billion yuan in 2021

　　() Disclose the annual report, the net loss in 2021 was 16.642 billion yuan, and the loss in the same period of the previous year was 14.409 billion yuan.

　　SF Holdings: Net profit 4.269 billion yuan in 2021, a decrease of 41.73% year-on-year

　　() disclosure of the annual report, 2021 net profit 4.269 billion yuan, a decrease of 41.73%, the company plans to pay 1.8 yuan 10.

　　Dema Technology: Net profit in the first quarter is expected to increase by 3426.05% -4836.45% year-on-year.

　　Dema Technology announced that it is expected that Quarter 1 in 2022 will achieve a net profit of 10.3419 million yuan – 14.4786 million yuan, an increase of 3426.05% -4836.45%.

　　Agricultural Bank of China: Net profit 241.20 billion yuan in 2021

　　() disclosed in the annual report of the Hong Kong Stock Exchange that in 2021, the operating income was 721.70 billion yuan, an increase of 9.5% over the previous year; the net profit attributable to the parent was 241.20 billion yuan.

　　Industrial and Commercial Bank of China: Net profit 348.34 billion yuan in 2021

　　() announced on the Hong Kong Stock Exchange that in 2021, the group realized operating income of 860.90 billion yuan, an increase of 7.6% over the previous year; profit before provision 627.50 billion yuan, an increase of 5.5% over the previous year; net profit attributable to the parent 348.34 billion yuan.

　　Postal Savings Bank: Net profit in 2021 will increase by 18.65% year-on-year.

　　() announcement, 2021 net profit of 76.17 billion yuan, an increase of 18.65%, 10 to send 2.474 yuan.

　　New Asia Qiang: Net profit in 2021 will increase by 103% year-on-year, and it is planned to transfer 10 yuan to 4.5 yuan

　　() Evening disclosure of the annual report, the company’s 2021 operating income 880 million yuan, an increase of 79.47%; net profit 319 million yuan, an increase of 103.03%; basic earnings per share 2.05 yuan. The company plans to increase 4.5 shares for every 10 shares and distribute a dividend of 10 yuan (tax included).

　　Blue Sky Gas: First-quarter net profit forecast increase of 64.53% -82.82%

　　() evening announcement, the company is expected to achieve a net profit of 180 million yuan to 200 million yuan in Quarter 1 in 2022, an increase of 64.53% to 82.82%.

　　China Xidian: Net profit in 2021 increased by 123.1% year-on-year

　　() announcement, 2021 operating income 14.378 billion yuan, down 10.1%; net profit 544 million yuan, up 123.1%; basic earnings per share 0.11 yuan.

　　Increase and decrease holdings > > >

　　Sunshine City: The third phase of the employee stock ownership plan has been sold

　　() announcement, as of the announcement date, the company’s third employee stock ownership plan held by the company’s stock 80 million shares (accounting for 1.93% of the company’s total share capital) have been sold through centralized bidding transactions.

　　Haier Zhijia: plans to buy back 1.50 billion – 3 billion yuan company shares

　　() announcement, to buy back 1.50 billion – 3 billion yuan of company shares, the repurchase price does not exceed 35 yuan/share. On the same day, the annual report was disclosed, and the net profit in 2021 was 13.067 billion yuan, an increase of 47.1% year-on-year, and it was planned to pay 4.6 yuan for 10.

　　Enhua Pharmaceutical: Chairperson increases holdings of company 283,600 shares

　　() evening announcement, the company’s chairperson Sun Pengsheng in March 30th to focus on the auction trading way to increase the company’s class A share shares 283,600 shares, the average price of 12.337 yuan/share.

　　On May 9, according to foreign media reports, at the Shoreline Amphitheatre in Mountain View, California, Google’s annual I/O developer conference officially kicked off. In a brief keynote speech, the company’s CEO, Sundar Pichai, talked about how Google approaches product development with a "high sense of responsibility." After that, he handed the stage to his subordinates to showcase the company’s latest products and technologies.

　　Google calls its latest operating system an "AI vision with the operating system at its core." Here are some of the new features it has previewed for the operating system, which could be released later this year.

　　Simpler design. The new version of Android is going to be even simpler. At the bottom of the operating system, Android P replaces the three buttons with a single Home button. With this Home button, you can use shortcuts to open the five apps the operating system thinks you might want to open the most. Swipe up the screen again to reveal all the apps on your phone. Swipe left and right on the Home button to scroll through all the open apps.

　　"shush "Quiet mode. Android P will have a new "shush" mode that turns off all notifications, vibrations and beeps when the phone is not in use. The goal is to allow users to focus more on the task at hand when they shouldn’t be checking the phone, such as when attending a meeting. Calls from important people (such as family members) will still be released.

　　Calm mode. The new mode will turn your phone’s screen gray after an hour, which Google says will help stop you from using your phone in bed. But if you don’t want to sleep now, you can turn it off.

　　Monitor application usage frequency. The Android app tool will show you how often you use certain apps. In the past, it only let you know how much battery those apps were consuming, but now it will also let you know how often you check your phone. You can also set up apps to remind yourself to stop using them.

　　Rotation control. You will be able to control when the phone screen rotates: you don’t have to turn on or off the rotary lock switch specifically, the operating system will automatically display a small icon when you rotate the phone, allowing you to choose whether to turn off or open the rotary lock for a specific interface, but the general rotary lock will remain in its original state.

　　On Android P For a specific screen, you can choose whether to rotate the screen.

　　Better battery management capabilities. Android P knows which apps you use frequently and will try to burn power only on those apps. Google says that in testing Android P, the processor wakes up – how often the device turns on the processor – 30 percent less. It will also introduce adaptive brightness settings, where Android learns your brightness preferences.

　　Apply action. Over time, Android will learn more about how you use your phone. If you always call your sister at night or go for a run after work, you’ll see those activity alerts on the launch screen. If you connect a headset, Android will suggest that you continue listening to the album you last listened to on Spotify. The Google search bar will now also support deep links for apps. For example, if you search for "Avengers: Infinity War" in the search bar, it will show you options to book tickets on Fandango or watch trailers on YouTube in search results suggestions.

　　Fragment information. Developers will be able to add their own information to the Google search bar: for example, if you type "Lyft" to open the app, to get a taxi somewhere, you will see the time the car picked you up and the time it took to get to your home or office.

　　ML Kit Machine learning toolkit. Various machine learning tools will be made available to developers to make their applications smarter. The ML Kit includes tools for image tagging, text recognition, facial recognition and other artificial intelligence tools developed by Google.

　　Android P Beta version. Google will today launch a beta version of its next operating system, which will be available on select devices including the Pixel 2 and phones from Essential, OnePlus, Nokia, Vivo, Xiaomi, Oppo and Sony.

　　Google has not said when Android P will be fully released or what it stands for, but judging from the past few years, we are likely to learn more about it in the fall.

　　Artificial intelligence update

　　Google Assistant The natural dialogue. You don’t have to keep saying "Hey Google" to talk to your Google Assistant. Once you get the Assistant’s attention, you can naturally ask it follow-up questions. For example, you can have a conversation like this:

　　"Hey Google, tell me about the Warriors’ game."

　　"Okay."

　　"Oh, can you turn off the lights?"

　　Google will listen to and execute your orders.

　　Ask multiple questions at once. Now, you’ll be able to give several questions and instructions at once, and Google Assistant will be able to deduce what you want to know when you ask several questions at once. On stage, Google asked: "Kevin, who was the governor of California when Kevin Durant was picked in the NBA draft? Who chose him?" Google Assistant successfully determined that these were independent questions, replying that Arnold Schwarzenegger was governor in 2007, the year Seattle elected Durant.

　　Strengthen children’s polite behavior. Like its main rival in the virtual assistant market, Google announced that it was building a feature to enforce polite behavior when children ask Google Assistant questions. When people add the word "please" to the assistant’s request, it will say something like "Thank you for the polite inquiry" before replying.

　　Natural sounds. Google has built a new sound structure called "Wavenet" into its virtual assistant, introducing six more natural sounds, including the melodious voice of the famous singer John Legend.

　　Singer John, legendary as Google Assistant Record his voice.

　　Other Google Assistant Update. Google is teaming up with Starbucks, Dunkin ‘Donuts, Dominos and others to introduce voice ordering for Google Assistant. You will soon be able to order your usual beverages directly from the app. Users will also be able to share their arrival time when navigating using Google Maps. Other forms of Google Assistant will also be updated, such as the upcoming Lenovo touch screen and other products that support Google Assistant, as well as cars with Google Auto, Google’s in-car system.

　　Lens update. Google Lens, the computer vision technology built into Google Camera, now scans the real world in real time. Point your phone around you and it should be able to figure out what you’re looking at, whether it’s the name of a book, how tall a building is, or the breed of dog in front of you.

　　Google says all of these features will be available later this year.

　　TPU 3.0 Chip. Google also announced the third version of its Tensor Processing Unit, a chip designed for high-performance artificial intelligence devices. Pichai said the new version is eight times more functional than the version launched last year.

　　Artificial intelligence phone

　　Google announced a new feature for its Assistant called Duplex. In the future, users will be able to ask the Assistant to make various appointments, such as table reservations. The Assistant will call the merchant itself and make an appointment by talking to them.

　　Pichai showed some conversations between the Google Assistant, which is tasked with making haircut appointments and determining whether a restaurant reservation is required, and a real person. While these conversations were relatively straightforward, in both cases they managed to make the human on the other end of the phone feel like he was talking to another person. Google Assistant even added modal words such as um and uh to the conversation.

　　Pichai did not give a timeline for Duplex’s rollout to users. He said the company wants to get the technology ready before launching it around the world, but the demo was impressive and offered a glimpse into the company’s current AI research progress.

　　Google Maps update

　　Augmented reality in maps. Soon, when using Google Maps, you will be able to use your phone’s camera to ask the app to point you in the right direction to help you reach your destination. Floating arrows will appear on the map to guide you in the right direction. Google says it is also considering getting a cartoon fox to point you in the right direction. Turn on the camera on Google Maps and you will also get an augmented reality view of businesses and activities near you.

　　Personalized Recommendations For You … Google is introducing a new tab in Google Maps that shows what you should be interested in, including new businesses in your area, places you like (based on your past review history), and places the app knows you’ve visited. The latest information on the businesses you’ve visited will also be available in this tab, and soon you’ll be able to book directly on it too.

　　Lists List. If you’re thinking about where to go for lunch with friends, instead of copying a bunch of links, you can make a simple list of potential restaurants on Google Maps and share it with your friends. Your friends can also add their own suggestions.

　　These updates will be released later this summer.

　　　　On Google Maps, a cartoon fox guides you.

　　　　Gmail Help you write emails easily

　　For many people, writing an email is an annoying task, and Google is going to make it easier for you. It’s about to launch an assistive technology called "smart compose" to help users complete the sentences they’re writing. When you start typing a common phrase or information Google knows about yourself, like your address, Gmail will now prompt you what to type. Press the tab key and it will write what it prompts.

　　Google introduced "Smart Reply" to all users last month when it launched a new version of Gmail, and "smart compose" is arguably a super version of the feature. The new feature will be available to individual Gmail users in the coming weeks and to professional G Suite users in the coming months.

　　　　Google Photos Update

　　Google Photos will automatically identify users’ friends in photos and suggest they share them with those friends. Google has also introduced new special effects features, including the ability to colour old black-and-white photos. Users will also be able to convert photos of documents to PDF format, meaning there will be less need for scanners.

　　　　The update of driverless cars

　　Google gave Waymo, one of its Alphabet siblings, some stage time. John Krafcik, the company’s chief executive, announced that Waymo will launch a fully autonomous car-hailing service later this year. The service will initially launch in Phoenix, Arizona, one of Waymo’s recent test cities.

　　Waymo CEO John Krafcik addressed Google I/O.

　　　　Google News Update

　　Google has rebuilt its news app around artificial intelligence. The app will continually show you five pieces of content it thinks will interest you. It will constantly search the web for local news and your search history to determine what you really want to know. It will also bring content from non-traditional news sources, including YouTube and podcasts. "Our artificial intelligence will constantly read the Internet’s news stream for you," Google said.

　　It will also show you relevant information about the news, including headlines, tweets and other stories with more content, as well as a timeline of relevant coverage. This feature is called "full coverage." No matter what political leanings, no matter where you are, everyone will see the same information.

　　You can also subscribe to newsletters through Google News. Instead of filling out a form on the news site and entering your credit card information, you can subscribe directly to the credit card stored in your Google account with the click of a button.

　　The new version of Google News is available in 127 countries starting today and should be available to everyone by next week.　　　　　　　　　　

　　Has the era of mergers and acquisitions and integration of new car manufacturers arrived?

　　On April 8, there were rumors that "Avita has reached a merger and acquisition agreement with Gahe", which attracted a lot of attention; but in the evening, Avita Technology issued a statement to refute the rumors and clarify that the information was false.

　　After the Spring Festival in February this year, Gahe Automobile issued a shutdown announcement, and the company fell into a business crisis. Executives said that Gahe Automobile would have a window of up to three months to turn over and would actively strive to tide over the difficulties. Company executives also personally went live to bring goods. The market is also very concerned about which white knight will come to save Gahe Automobile in the future.

　　Avita refutes rumors

　　On April 8, the market uploaded the news that "Avita has reached a merger and acquisition agreement with Gahe", which attracted attention. According to relevant rumors,Avita Technologies, a subsidiary, is in acquisition talks with Cohe Automobile, and there are reports that the two sides are already restructuring their teams.

　　In the evening, Avita Technology issued an official statement saying, "Today, it is reported on the Internet that Avita has confirmed the acquisition of Gahe. I would like to clarify that this information is false. Avita will always adhere to the CHN model and strive to become a global high-end smart electric vehicle brand."

　　In fact, in February this year, there was also market news that it was interested in acquiring 51% of Gahe shares, and the two sides were already negotiating related matters. At that time, there were many photos of Ding Lei, the founder of Gahe Automobile, and Zhu Huarong, the chairperson of Changan Automobile, talking with Ding Lei on the Internet.

　　In this regard, Changan Automobile has repeatedly refuted rumors. On February 29, Changan Automobile clarified on the interactive platform that the online information such as "Changan Automobile acquires 51% of Gahe" and "Changan Automobile will take over Gahe Automobile" is untrue. In addition, the company also said that Ding Lei visited Changan Automobile’s global R & D center and discussed with Changan Automobile’s management teamExchanges in the development of the automotive industry, technical cooperation in intelligent connected vehicles, and capital operation are normal industry exchanges and business contacts.

　　Gahe Automobile is in a business crisis

　　Who will be the white knight to save the company in the future?

　　According to the official website, Avita Technology was established in 2018 and is committed to building an international high-end intelligent electric vehicle (SEV) brand. It is composed of Changan Automobile, Huawei,The three parties jointly built and empowered in the fields of vehicle R & D intelligent manufacturing, smart vehicle solutions and smart energy ecology. The three parties jointly created a leading new generation of intelligent electric vehicle technology platform CHN, which has three characteristics of "new architecture, strong computing, and high-voltage charging". At present, the company has launched a number of models such as Avita 11, 12, and 011.

　　The other protagonist of this rumor, Gaohe Automobile, was founded in 2017. Public information shows that Gaohe Automobile is a high-end pure electric vehicle brand under Chinese Express. The Gaohe Automobile brand was officially released in 2019. The founder Ding Lei once served asVice President and co-founder of LeTV. Since its establishment, Gahe Automobile has released a variety of models such as HiPhi X, HiPhi Z, and HiPhi Y.

　　However, starting from the second half of 2023, due to financing difficulties, poor sales and other issues, Gahe Automobile fell into a business crisis. After the Spring Festival in February this year, Gahe Automobile issued a six-month suspension of production.

　　On Feb. 22, the app issued a "Service Operation Guarantee Announcement in the Near Future," saying that in the face of internal and external pressures, the company has made major adjustments to its daily operations since Feb. 19 and is now fully taking various relief measures. The company also said, "During the special period, we are very sorry for pressing the pause button for some businesses and projects."

　　Ding Lei said that the window of up to three months for Hi-Hop to turn over, and he will actively strive to tide over the difficulties of Hi-Hop. "We will do everything we can to save this company. If we can’t save it, we will accept our fate, and we have fought hard anyway."

　　Since then, in order to save themselves, Gahe Auto executives personally led the team to start live streaming. Company officials said in the live stream that all the revenue from the live broadcast will be invested in Gahe Auto’s after-sales services.

　　It is worth mentioning that the rumor that "Avita has reached a merger and acquisition agreement with Qualcomm" spread today, and the Douyin live stream of Qualcomm Automobile was also very lively. On the evening of April 8, Fund Jun saw that the Douyin live stream of Qualcomm Automobile was still actively live, trying to sell goods.

On April 25 th, Beijing Auto Show, Extreme Smart Technology officially released the vast -M architecture, and the brand-new model under this architecture, Extreme MIX, also made a stunning appearance.

At the press conference of the booth, Yang Dacheng, vice president of Extreme Krypton Intelligent Technology, reviewed the evolution of the vast architecture and emphasized the importance of the architecture. He said that the vast architecture of SEA, which was officially released four years ago, gave extreme Krypton products a "natural foundation" and was the world’s largest bandwidth. Pure electric architecture; From the first model of Extreme Krypton 001 to the latest release of Extreme Krypton 009 brilliance, every model of Extreme Krypton has become a benchmark in its respective market segments; More than 240 thousand units have been delivered in three years; Extreme Krypton 001 and Extreme Krypton 007 continue to win the championship and runner-up of more than 200,000 pure electric vehicles in China, setting a benchmark for pure electric luxury in the 800V era. Therefore, the vast -M architecture has also laid a solid foundation for the first family travel product under this architecture to be extremely krypton MIX.

At this auto show, MIX attracted a lot of attention as soon as it appeared. Its design concept is advanced, which breaks the form constraints of traditional electric vehicles and realizes the perfect combination of space, safety and control. The body lines are smooth and the shape is unique, which not only shows the unique charm of Krypton brand, but also highlights its deep thinking on future travel.

The vast -M architecture enables the Krypton MIX to achieve the highest space utilization rate of 80% at the same level, which is significantly improved compared with the 70% of most electric vehicles, surpassing all medium-sized vehicles.

This breakthrough achievement benefits from the thorough transformation of space by the vast -M architecture. By optimizing the axle length ratio, short front suspension design, air conditioning system position and the separation of shock absorber and spring, the framework successfully realizes the utilization of large vehicle space under the size of medium-sized car. In addition, the optimization of door structure and materials and the most regular cockpit floor design in the world further enhance the spacious cockpit and the convenience of getting on and off.

At the same time, the vast -M architecture also has the flexibility of small cars. The minimum turning radius of the first product is less than 5 meters, the smallest in its class, and the front wheel steering angle reaches the maximum of more than 50 degrees in its class. These are incomparable advantages of traditional models. These characteristics together constitute the excellent performance of the vast -M architecture in terms of space utilization.

The appearance of MIX is not only a reconstruction of the new experience of future travel space, but also a profound interpretation of the trends of intelligence, environmental protection and convenience. With the help of advanced scientific and technological means, it has brought more intelligent, environmentally friendly and convenient travel modes to users.

In terms of performance, krypton MIX also performed well. In terms of function, MIX is even more bright. It has the world’s first mass-produced car design in which the main and auxiliary seats can be electrically rotated, and the front and rear shared slide rails of nearly 2 meters make the space change more flexible. In addition, MIX also provides more than 20 cockpit scene modes, from gathering mode to baby mode to viewing mode, which meets the diverse travel needs of users.

At the auto show, an important stage of the global auto industry, the appearance of MIX undoubtedly won more attention and praise for the extremely intelligent technology. Let’s look forward to the performance of krypton MIX after its official listing.